Ever felt like you're spinning your wheels in your business, working tirelessly but not seeing the results you want? You're not alone. 

In this episode, I sit down with one of the OGs of online marketing, Rich Schefren, for a candid conversation on the advice he would give his younger self. 

Check out the full show notes here: https://www.winthecontentgame.com/128

Are you an entrepreneur grappling with imposter syndrome? Or perhaps you've tasted success, only to be blindsided by failure's harsh sting. If either of these scenarios resonates, this episode with Tasha Smith is just what you need.  

Check out the full show notes here: https://www.winthecontentgame.com/127

Have you ever felt trapped by social media algorithms, endlessly chasing vanity metrics and elusive viral success? Roberto Blake, YouTube veteran and creator economy expert, shares a refreshingly practical approach to bypass the algorithm obsession. 

Check out the full show notes here: https://www.winthecontentgame.com/118

Part 1 of 3 of the most important marketing differences between high and low income earning podcasts - having a website for your show. In this episode you’ll learn how podcasters can create a high-performing podcast website!

Check out the full show notes here: https://www.winthecontentgame.com/29

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Trying to get A-list guests on your podcast? You've probably been told the best way is to just reach out to them and pitch for an interview. But if you've tried this, you know that it doesn't always work. Because there’s so much more to it! This episode will show you exactly what that is! 

Check out the full show notes here: https://www.winthecontentgame.com/28

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Find out how to track how much your podcast generates in leads and sales with this easy guide. 

Check out the full show notes here: https://www.winthecontentgame.com/27

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

When you're trying to grow a podcast, email is key, and using the hook, line and sinker framework will help you write emails that get people to listen to your podcast. 

Check out the full show notes here: https://www.winthecontentgame.com/26

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

To AI but how?! That is the question. And this episode has the answer! You will learn how experts who podcast should be using it to further fuel their originality and cement their expertise! 

Check out the full show notes here: https://www.winthecontentgame.com/25

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Alex San Fillipo started PodPros to help podcasters avoid Podfade and succeed in the industry, but found that the path to success is full of its own challenges.

Check out the full show notes here: https://www.winthecontentgame.com/24

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Curious about how else to grow your podcast? Emailing your list is an underused short-cut but you’ve got to do it the right way! In this episode you will learn:

1. The evergreen framework to writing a killer promotional email for your podcast episode

2. The domino effect of your email subject line and how to make it work for you

3. How to use storytelling to build relatability with your audience

Check out the full show notes here: https://www.winthecontentgame.com/23

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

If you're feeling stuck with your podcast messaging and aren't sure how to move forward, then this episode is for you! You will learn:

 1. Michelle Mazur's journey from academia to entrepreneurship, and how her research background informs her brand messaging work today. 

2. The Three Word Rebellion messaging framework, and how it can be used to name a podcast.

3. The importance of clear and consistent messaging for businesses, and how to create a compelling argument for your work.

Check out the full show notes here: https://www.winthecontentgame.com/22

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Are you creating and posting audiograms to promote your podcast on social media, only to get next to no engagement? In this episode, I break down the simple 3-step hack I’ve been using to increase views and engagement on the repurposed podcast content I post on social media.

Check out the full show notes here: https://www.winthecontentgame.com/21 

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Do you feel overwhelmed by all the (excuse the pun) noise, when it comes to editing the audio of your podcast episode? Then this episode is for you!  

You will learn: 

1. Why audio quality is important for growing your podcast

2. The easiest way to get great audio quality for your episode   

3. How to simplify the process of audio engineering

Check out the full show notes here: https://www.winthecontentgame.com/20

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

In this refreshingly candid chat, I sit down with Colin Gray, founder of Alitu and The Podcast Host, as he shares how he grappled with - and overcame - a concerning decline in visibility and cut through with his content.

Check out the full show notes here: https://www.winthecontentgame.com/117

Are you feeling frustrated and exhausted because your podcast just isn't getting the traction you want? Even when you do all of the things? Podfade may be coming for you. Check out this episode for the secret to crushing obscurity for your podcast!

Check out the full show notes here: https://www.winthecontentgame.com/19

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Trying to build a community for your podcast listeners? Stop. There is one crucial step you’re missing: creating and activating your raving fans first. 

In this episode, you will learn: 

1. The difference between a raving fan and a community (and why you need raving fans first) 

2. How to create raving fans for your podcast

3. The secret to activating your passive listeners

Check out the full show notes here: https://www.winthecontentgame.com/18

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Do you find your podcast episodes are a little rushed? Awkward? Lackluster? I'm sharing the solution on how to be confident, clear, and magnetic in your ending so that your listener takes the exact action you want them to right away!  

Check out the full show notes here: https://www.winthecontentgame.com/17

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Is your podcasting journey feeling a little lonely and disconnected from not having a community? Do you feel stuck on how to get your first (or next) collaboration? Then this episode with Jared Easley, Co-Founder of Podcast Movement, is for you! 

Check out the full show notes here: https://www.winthecontentgame.com/16

Resources:

Try Capsho for free here!

Get $75 off your ticket to Podcast Movement here! 

Get the Show Notes for exclusive episode insights and resources here

When it comes to making money from your podcast, have you ever been told that you need a giant audience with at least 5,000 downloads per episode before you can even think about monetizing? 

In this episode, I break down a different way that works especially well for small audiences!

Check out the full show notes here: https://www.winthecontentgame.com/15

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

If you're an expert who podcasts wondering whether being on YouTube will actually get your podcast more visibility, then this episode is for you. In it, I show you how to decide if your podcast should be on YouTube and if so, how to do it the right way. 

Check out the full show notes here: https://www.winthecontentgame.com/14

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

If you're an expert who podcasts AND you’re planning to attend a networking event or conference where your potential clients are going to be…  then you’re sitting on an unknown goldmine of explosive podcast growth! 

In this episode, I share my exact process that’ll set you up to get maximum ROI on the next live event you attend! 

Check out the full show notes here: https://www.winthecontentgame.com/13

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Getting serious about exploding your podcast listener baset? But feel like you’re throwing spaghetti on the wall? What you need is a step-by-step strategy to follow.

I’m revealing my 4 step strategy, The Traffic Pyramid, to show you exactly how to get a flood of new listeners. 

Check out the full show notes here: https://www.winthecontentgame.com/12

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Does this sound familiar? You find yourself dreading and procrastinating on creating your show notes but also feeling extremely guilty for not doing them well (or at all!). If so, then this episode is for you! 

You’ll learn how to create show notes quickly and easily in a way that maximizes their reach! 

Check out the full show notes here: https://www.winthecontentgame.com/11

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

You know what I wish I'd learned earlier about podcast content? The fact that you should repurpose content is a false belief. I'm wiser now and I'm sharing all the details on what you need to know about podcast content strategy. 

In this episode, you’ll learn what you need to be doing instead of repurposing content. 

Check out the full show notes here: https://www.winthecontentgame.com/10

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Picture this: I feel like I’m finally in a rhythm with my organic content, I have a strategy and I’m following it with a system, I’m being consistent and our metrics look good. 

Then I received some brutally honest feedback that made me realize that I might be phoning it in.  

It was the tough but fair wake up call I needed and I am excited to share it with you in this episode. 

Check out the full show notes here: https://www.winthecontentgame.com/116

If you want to know how to hook your listeners in and keep them listening until the end, this episode is for you! I lay out the 3 secrets that will make your episode content so effective that your listeners will be hooked on every word!

Check out the full show notes here: https://www.winthecontentgame.com/09

Resources:

Try Capsho for free here!

Get copyright-free music here!

Get the Show Notes for exclusive episode insights and resources here

Is your podcast episode description an afterthought? Then you’re missing out on listeners who are hooked in by your title but not convinced if the episode is worth listening to. In this episode, you’ll learn the 3-sentence episode framework that will get them to hit Play.

Check out the full show notes here: https://www.winthecontentgame.com/08

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Did you know: podcasts lose between 20 to 35% of listeners in the first five minutes? 

If you’re not getting enough listens for your podcast, then chances are your first 5 minutes need some work. We dissect the intros of the top podcasts and how the pros are using it to hook their listeners! 

Check out the full show notes here: https://www.winthecontentgame.com/07

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here!

Have you been thinking about niching down for your business? Trying to be everything to everyone is exhausting. But not only that, when you try to speak to everyone, you speak to no-one.

If you’re tired of not getting cut through to your ideal customer and client, this episode is for you. I cover:

1. The 3 step formula to nail your niche
2. How to hone in on who your ideal customer and client is
3. The C-word that will make your ideal listener take notice

Check out the full show notes here: https://www.winthecontentgame.com/06

Resources:

Get the Show Notes for exclusive episode insights and resources here!

Want the secret to a great episode title that gets instant listens? I'm laying out the 5 min formula that you can use straight away to level up your episode titles!

In this episode, you will learn:

1. What to lead with in your podcast episode titles in order to hook listeners
2. How to create curiosity in your title without being too cryptic and clever
3. What to include in your title in order to be easily found by listeners

Check out the full show notes here: https://www.winthecontentgame.com/05

Resources:

Want your episode titles generated for you? Unlock free access to the world's first AI-powered Podcast Copywriter here

Get the Show Notes for exclusive episode insights and resources here

The truth is, most podcast content strategies DO NOT convert to high ticket sales ... but most high ticket coaches and consultants don't know why.

In this episode you will learn the biggest mistake you are making if your podcast isn't attracting your ideal high-ticket client.. And what you can do instead to drastically improve your chance of attracting leads who buy

Check out the full show notes here: https://www.winthecontentgame.com/04

Resources:

Get the Show Notes for exclusive episode insights and resources here

If you're feeling fatigued by consistently promoting your podcast on social media with no results (finding and clipping the best bits, creating audiograms, posting in your stories and on your feed only to get no engagement) then this episode is for you!

You will learn:

1. The one thing you need to start doing on social media to grow your podcast
2. How to take control back from the algorithm and be seen by your ideal clients
3. The 3 Steps to Visibility Growth Hacking that High Ticket Coaches and Consultants like you can start using for your podcast today

Check out the full show notes here: https://www.winthecontentgame.com/03

Resources:

Get the Cheat Sheet on the 3 Steps to Visibility Growth Hacking discussed in today’s episode here

Get the Show Notes for exclusive episode insights and resources here

This episode is for you if you are feeling: 

• Frustrated by the lack of ROI you’re getting from recording and publishing your podcast (you’re not alone!) 
• Doubtful that repurposing your podcast episodes into clips to promote on social media is moving the dial (it isn’t!) 
• Unsure about how to get more listeners, leads and sales from your podcast 

Deirdre will cover her framework - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social media to your podcast and to your conversion event… so that you have a consistent stream of buyers waiting to throw their credit cards at you! 

You will learn: 

• The biggest mistake you’re making when promoting your podcast 
• How (and the psychology behind why!) Content Honey Traps work 
• 4 Content Honey Trap Tools that High Ticket Coaches and Consultants like you can use for your podcast today 

Check out the full show notes here: https://www.winthecontentgame.com/02

Resources:

Get the Cheat Sheet on the 4 Content Honey Trap Tools discussed in today’s episode here 

Get the Show Notes for exclusive episode insights and resources here

This is the story of how a podcasting newbie transformed her first business podcast into a lead generation machine, closing over $200K in her first year If your host Deirdre Tshien (recording at her dining table with a $53 microphone) can do it, you can too! 

This episode is about Deirdre’s secret system - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social media to your podcast and to your conversion event… so that you have a consistent stream of buyers waiting to throw their credit cards at you! 

You will learn: 

• The 7 Hour Rule underpinning the power of Content Honey Traps 
• How (and the psychology behind why!) Content Honey Traps work
• 4 Content Honey Trap Tools that High Ticket Coaches and Consultants like you can use for your podcast today 
• 
  

Get the Cheat Sheet on the 4 Content Honey Trap Tools discussed in today’s episode here

Get the Show Notes for exclusive episode insights and resources here

Check out the full show notes here: https://www.winthecontentgame.com/01

This show is for experts who podcast and are looking for the exact blueprint to grow their business by growing their podcast. Episodes drop every Tuesday.

If you’ve been creating content on social media consistently and want a simple and effective way to reach a new audience, this episode is for you. Learn how to get data-driven insights from your existing content and ride the social media algorithm to get it in front of even more people for just $1 a day. 

Check out the full show notes here: https://www.winthecontentgame.com/115

In this insightful conversation, Dennis Yu shares his game-changing approach to boosting social media content for just $1 per day, targeting your ideal audience with laser precision.

Check out the full show notes here: https://www.winthecontentgame.com/114

What's the secret to finding fulfillment after achieving massive entrepreneurial success? Find out in this conversation with the ex-President and current Board Director of $2 billion online course platform Kajabi, Jonathan Cronstedt, also known as JCron.

Check out the full show notes here: https://www.winthecontentgame.com/113

Are you struggling to leverage YouTube to attract leads and clients for your business? JP Hightek, a renowned global branding expert, pulls back the curtain on his proven content creation strategies that convert on YouTube. 

Check out the full show notes here: https://www.winthecontentgame.com/112

Are you tired of pouring your heart and soul into content that fails to attract the clients you deserve? It's time to unlock the secrets of winning the content game and watch as a steady stream of ideal customers flocks to your business. Imagine the thrill of having your inbox flooded with inquiries from people who can't wait to work with you – all thanks to the irresistible content you've masterfully crafted.

Check out the full show notes here: https://www.winthecontentgame.com/111

What if you could tap into the power of YouTube to consistently draw in a steady stream of your ideal customers, ready and eager to work with you?

Check out the full show notes here: https://www.winthecontentgame.com/110

Join us as we peel back the curtain on our journey with Capsho, and share our the hard-earned secrets of crafting AI-powered content that resonates deeply rather than adding to the digital clutter (i.e. content vomit).We share how we refocused our mission to produce impactful content with the sole purpose of attracting and converting clients, while completely revitalizing our platform in the process.

Check out the full show notes here: https://www.winthecontentgame.com/109

Imagine pouring your heart and soul into a big hairy audacious goal, only to have the rug pulled out from under you right when you achieve it. 

That's the gut-wrenching reality Austin Armstrong faced when his TikTok account, a pivotal source of leads and revenue, was abruptly banned. 

But Austin's story is one of resilience, determination, and an unwavering belief in his ability to bounce back stronger than ever before.

Check out the full show notes here: https://www.winthecontentgame.com/126

If you’re wondering how to get your video content to actually get you clients and revenue - craft compelling videos, podcasts, or blog posts that not only engage your audience but also convert them into paying customers. It's a game-changer, and Luis Camejo from Biz Bros is here to share the secrets to making it happen.

Check out the full show notes here: https://www.winthecontentgame.com/108

Win The Content Game Trailer

How do you create content that hooks your audience in and keeps them coming back for more? The secret lies in identifying and playing to your natural content creation strengths In this episode, we cover the 3 HumAIn to help you do just that.

Check out the full show notes here: https://www.winthecontentgame.com/107

How can you turn video content into profit for your business? If that's a question you've asked yourself, or you hadn’t even thought of it that way, then you need to listen to this conversation with Content Producer Luis Camejo. 

Check out the full show notes here: https://www.winthecontentgame.com/106

Starting a software company is no walk in the park. Despite the glitz and glamour of headline-grabbing funding rounds, the day-to-day reality for founders is a little different.  From tackling complex product issues and chasing elusive growth targets to managing investors’ expectations.  

This insightful conversation, Murtaza Bambot, Founder of community platform Heartbeat, gives us an insider look at these behind-the-scenes startup struggles and successes. 

Check out the full show notes here: https://www.winthecontentgame.com/105

Social media was originally intended for community building and real life connections, not constant phone scrolling. How can you optimize your social media strategy to increase engagement and connection? 

Check out the full show notes here: https://www.winthecontentgame.com/104

Should you focus on "being" rather than just "doing" on social media? The answer might surprise you. Join Deirdre and Bona, founders of Capsho, as they share how a shift in mindset completely transformed their relationship with social media. 

Check out the full show notes here: https://www.winthecontentgame.com/103