Explore every episode of the podcast Why You Hate Sales

Are you truly building a stable business if referrals are your only source of clients?

And how can you be sure people remember and represent you enough to sustain your growth?

On this episode of Why You Hate Sales, we’re breaking down the most misunderstood flex in entrepreneurship: building on word-of-mouth.

Get ready because we're talking about it all:

• A one-line positioning shift that guarantees referrals
• The #1 perk of strong word-of-mouth marketing
• How awkward intros kill sales before they start

If you’ve ever felt grateful for referrals but secretly terrified by how inconsistent they feel, this episode will show you how to create demand intentionally instead of waiting to be mentioned in the right room.

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You’ve been taught your website and sales pages “need to look better.”

But your best buyers aren't focused on looks or read every word. They’re scanning quickly and looking for a reason to say yes.

On this episode of Why You Hate Sales, we’re breaking down why beautiful sales pages don’t convert.

Inside this episode, we talk about:

• Why writing for skeptics slows down your fastest buyers

• The exact mental checklist buyers go through when they land on your page

• How to structure your sales page so decisions feel easy and happen faster

If you’ve ever had people land on your page, linger…then disappear—this will show you exactly where you’re losing them and how to fix it without adding more.

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You’re not struggling to sell because people aren’t interested. You’re struggling because they don’t fully understand what you do.

And when a buyer has to work to figure that out? They move on…quickly.

On this episode of Why You Hate Sales, we’re breaking down one of the most overlooked reasons sales feel harder than they should.

Inside this episode, we unpack:

• Why vague messaging creates confusion (and kills conversions)

• The psychology behind why simple feels more trustworthy

• The one sentence that instantly makes your offer click

• How to structure messages so buyers feel seen fast

If you’ve ever felt like people should be buying—but aren’t—this will show you exactly where the disconnect is and how to fix it in minutes.

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You’re not losing sales because people aren’t interested.

You’re losing them because your process is quietly talking buyers out of decisions they were already ready to make.

On this episode of Why You Hate Sales, we’re breaking down one of the most frustrating patterns in business:

Great calls. Qualified buyers. Real interest.

…and still no sale.

Inside this episode, we unpack:

• Why proposals add delays instead of moving sales along
• How follow-up can accidentally unsell a "yes"
• The subtle moments where buyers are ready and walk
• The real skill of recognizing when a decision is made

If you’ve ever had a call that should’ve closed or keep hearing “I’ll think about it” after great conversations, this will show you exactly where your process is breaking down and how to fix it.

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What if the reason people aren’t paying attention to you can be changed with one sentence?

On this episode of Why You Hate Sales, I’m breaking down how a single shift in positioning can take you from feeling ignored…to having people say, “Wait… I need you.”

Same offer. Same pricing. Same people to meet.

Completely different way of positioning it.

Inside this episode, we unpack:

• The difference between capturing interest and activating intent to buy
• How “nice sounding” messaging quietly kills your sales
• A real before and after scenario so you can see what works

Because buyers don’t respond to what makes sense. They respond to what feels relevant, specific, and personal to them.

If you know you’re good but it’s not translating into demand, this episode will show you the exact shift to make.

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Most entrepreneurs think sales come down to saying something impressive or valuable. But that’s not what creates desire.

On this episode of Why You Hate Sales, we’re unpacking a simple shift that changes everything.

People don’t lean in because of what you explain. They lean in because of what they realize they’re missing.

And there’s one phrase that triggers that instantly.

Five words that open the gap between what someone knows and what they suddenly need to know.

Inside this episode, I break down:

• The exact phrase that creates instant authority without forcing it

• How to turn passive listeners into active participants in seconds

• Why the best sales conversations feel like discovery, not persuasion

Because curiosity is what moves people.

Not facts. Not features. Not long explanations.

If you’ve ever felt like your content or conversations are “good”…but not converting, this episode will show you what’s missing.

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Ever hear "I just need some time to think about it” from a potential good-fit client at the end of a sales conversation?

Sounds harmless, right?

On this episode of Why You Hate Sales, we’re breaking down why that phrase is one of the most misunderstood signals in sales—and why it’s quietly killing your close rate.

Because buyers don’t need time, or even reflection. They need clarity.

Inside this episode, we unpack:

• Why “I need to think about it” is actually a signal of uncertainty—not interest
• The 3 real reasons buyers hesitate (hint: none are time)
• What buyers are really scanning for before they buy
• The simple shift that turns hesitation into an instant yes

Because decisions don’t take time. They demand alignment. And when the problem is clear, the solution feels doable, and the outcome feels believable, people decide fast.

So, if you've been stuck in long sales cycles, getting ghosted, or hearing “I’ll get back to you” more than you’d like?

This episode will show you exactly what’s missing—and how to fix it in the moment, not a week later.

Because great sales conversations don’t push. They clarify.

And when you get that right, you stop hearing, “I need time.” And start hearing, “How do we get started?”

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Everyone says you need to “stand out.”

• Be different.
• Get better messaging.
• Say something unique.

But what does that actually look like?

And more importantly, why do so many entrepreneurs think they’re different…when they sound exactly like everyone else?

On this episode of Why You Hate Sales, I sat down with Mike Verret — someone who has spent 25+ years helping entrepreneurs and speakers uncover what actually makes them memorable.

And not in a fluffy, “be yourself” kind of way.

In a way that’s sharp. Clear. And instantly magnetic.

We talk about:

• What actually needs to be said in the first 10 seconds to stand out

• Why most entrepreneurs think they’re different (but aren’t)

• How to think like your audience, even if you’ve never met them

And one of my favorite parts of this conversation? Breaking down the difference between being different…and being perceived as different.

So, if your messaging feels “fine” but isn’t selling for you, or you know you’re good but still feel like a best kept secret, this episode will show you exactly where the gap is, and how to close it.

Because standing out means speaking in a way your audience can’t ignore.

More about Mike:

Mike Verret has spent over 25 years in the brand marketing business and the hallmark of his career is his ability to understand an audience.

Now he shows businesses how to talk about themselves to THEIR audience. His guiding philosophy honed with time and experience is simple: When it comes to your audience, you have to be seen as one of three things: First, Best, or Different.

Mike shows you how to master “DIFFERENT” in the eyes of your consumer. Because your product or service is only as good as your ability to connect it to your audience. If that message isn’t memorable, you are leaving opportunities on the table.

You can learn more about Mike at https://www.linkedin.com/in/mike-verret.  

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Sales conversations don't just start the moment you say, “Let me tell you about my offer.”

They begin the moment the right question gets asked.

On this episode of Why You Hate Sales, I’m sharing the 3 questions that can turn almost any conversation into a meaningful sales opportunity.

Because the best salespeople aren’t the ones with the best pitch. They’re the ones asking the best questions.

In this episode, you’ll learn:

• Why most questions keep you stuck at surface level

• The 3 questions that create clarity, insight, and desire

• How to instantly position yourself as the authority

• The psychological pattern that naturally moves people from casual chat…to qualified buyer

These are the same types of conversations that helped me sell 204 spots in my first coaching program with an audience of just 60 people—mostly through simple coffee chats.

No scripts.
No pushy sales tactics.

Just listening well and asking the right questions at the right time.

If you’ve ever felt like you’re good at connecting with people but unsure how to naturally move a conversation toward working together, this episode will show you exactly how to bridge that gap.

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What if one of the most repeated pieces of sales advice is...completely wrong?

This week on Why You Hate Sales, we’re unpacking the idea that has shaped decades of marketing advice:

“People buy from those they know, like, and trust.”

But when you look at how people actually make buying decisions, it's actually backwards.

Because all buyers want to know is, “Will this actually work for me?”

In this episode, I break down why most purchasing decisions happen far faster than entrepreneurs think—and what buyers are really looking for before they say yes.

Here's what we talk through in the episode:

• The 3 signals buyers actually look for before paying

• What really helps you dominate your industry

• How to build trust in minutes, not months

Get ready to completely change how you think about trust, authority, and what actually drives a yes.

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What separates an expert from someone buyers trust instantly?

It’s not better marketing.It’s not posting more content.And it’s definitely not being louder online.

On this episode of Why You Hate Sales, we’re talking about the single shift that moves you from experienced…to undeniable.

Intellectual property.

A named framework.A signature method.A defined process buyers can understand, trust, and repeat.

Because buyers don’t just purchase expertise, they buy structure.

In this episode, I break down:

• Why naming your process increases perceived authority

• The psychology behind why structured ideas feel more trustworthy

• How frameworks reduce friction and make decisions easier

• The difference between expert + authority positioning

We’ll also talk about why ideas that are easier to understand automatically feel more believable.

If you’ve ever felt like you’re great at what you do but still sound like “just another coach, consultant, or strategist,” this episode will show you how to package what you already know into something buyers instantly recognize as authority.

Because the moment you name the pattern behind your results…you stop competing—and start leading your own category.

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You’re having warm, thoughtful, generous conversations.

Then, it ends with, “I’ll get back to you,” and suddenly you’re spiraling. You think you missed a magic phrase.

So, you send the awkward “just checking in” message and can’t sleep because your mind is flooded with “what if’s.”

On this week’s episode of Why You Hate Sales, we’re unpacking why good conversations don’t automatically turn into clients.

In this episode, you’ll learn:

• Why neutrality creates more pressure than leadership

• The difference between being pushy and being directive

• Why closing isn’t just a moment at the end of a sales call

• Subtle shifts that move a “maybe” to “yes” without pushing

If your sales feel inconsistent, conversations feel amazing but revenue doesn’t reflect it, or people love you but hesitate to commit, that’s a skills gap.

And the good news? Once you learn how to guide instead of hover, selling stops feeling awkward and starts feeling clean, confident, and inevitable.

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What if growth isn’t about doing more but about thinking differently?

On this episode of Why You Hate Sales, I sat down with the incredible and inspiring Amanda Kaufman for a conversation that goes way beyond strategy.

Because real growth isn’t just about tactics. It’s about patterns.

The ones you keep repeating, the decisions you keep making, and the beliefs quietly driving how you show up as a leader.

In this episode, we talk about:

• What it really means to grow consciously, not reactively

• How to expand your thinking around growth and opportunity

• The difference between hustle-driven action and purposeful drive

• How your values can be a filter for faster, clearer business decisions

One of my favorite parts of this conversation is how we unpack the idea of drive versus desire, and how each one can be applied for maximum results.

If you’ve been in a season of questioning moves you’re making, this episode will give you perspective you didn’t realize you needed.

Because real change comes when growth stops feeling like pressure and starts feeling like expansion.

More about Amanda:

Amanda Kaufman is an entrepreneur, coach, author, speaker, and content creator based in Fort Worth, Texas. She’s the Founder of The Coach's Plaza, and works with established coaches to smash the ceiling on their growth so they gain unstoppable momentum, free their time, and stay in their genius zone.

Amanda has overcome personal challenges like social anxiety and body image issues to build a personal brand, starting with just 8 friendly names on a post-it. She taps into the power of personal freedom, psychological discipline, influence, and systems to free time, improve cashflow, and re-ignite the spark of entrepreneurship for her clients through coaching, courses, and curated experiences. On the personal side, she is a mother of 4 humans, 2 cats, and has been married 15+ years.

You can learn more about Amanda and grab her free coaching blueprint at https://thecoachesplaza.com/ultimate-coaching-blueprint.

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You hate feeling like you have to rush people to get them to move through your sales process.

On this episode of Why You Hate Sales, we’re unpacking why “Fear of Missing Out” isn’t the slam dunk sales strategy the internet makes it out to be—and why it often creates the exact opposite of what you want.

In this episode, you’ll learn:

• Why “only 3 spots left” often triggers unwanted responses

• What real urgency actually is (hint: it’s not a countdown)

• How to create momentum on a sales call without force

Because the clients you actually want? They’re not impulsive.

So, if you’ve ever felt stuck between not wanting to manipulate people and not leaving money on the table, this is your not-so-secret third option.

And when you learn how to create internal urgency instead of external panic, sales stop feeling like a gamble…and start closing faster, without pressure.

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Most entrepreneurs don’t have a messaging problem.

They get results and are more than qualified, but they’re still crippled by the thought of being judged. So, they sand down their truth until it sounds like everyone else.

On this episode of Why You Hate Sales, I’m calling out the quiet habit that’s killing conversions for the “good ones” with soft, careful, watered-down language that protects other people’s feelings…while sabotaging your ability to get paid.

In this episode, you’ll learn:

• How “humble” messaging quietly turns into white noise

• Tiny words that dilute your authority in an instant

• The difference between arrogance and honesty

If you’ve been holding back online, second-guessing bold claims you can back up, or trying to sound “safe” so you won’t be misunderstood, this is where to start.

This episode will help you start speaking like the leader buyers want to pay.

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Ever feel the itch to scrap your offer and start over?

On this episode of Why You Hate Sales, we’re tackling one of the most common, expensive mistakes entrepreneurs make: rebuilding offers instead of refining how they’re sold.

Most offers don’t fail because they’re bad but because of how they’re positioned, messaged, and sold.

In this episode, you’ll learn:

• How to instantly tell if your offer needs to change

• The only 3 places offers actually fail, and how to fix them

• The #1 killer of sales + how to avoid it or make changes quickly

• How to change perception of your offer for faster and easier sales

If you’ve been questioning your offer, feeling resistant to selling it, or tempted to start from scratch, this episode will help you without adding a ton of work to your plate.

Let’s sell what you’ve already built more confidently, clearly, and profitably.

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Want to stop feeling like you’re always behind—even when you’re working nonstop?

On this episode of Why You Hate Sales, I’m joined by Kris Ward, systems expert and author of Win the Hour, Win the Day.

We talk about everything from the struggles entrepreneurs face behind the scenes to what actually moves the needle in your business—and what quietly drains your time, energy, and momentum.

You’ll love how she challenges the hustle-driven definition of productivity and replaces it with practical, sustainable ways to run your business without burning yourself out.

Here’s what you’ll learn:

• Why most productivity advice just creates rigidity, not freedom

• Smarter ways to think about hiring, even before you feel “ready”

• Why doing more is rarely the answer + what to focus on instead

If you’ve been craving more control over your time, clearer priorities, and a business that supports your life instead of consuming it, this episode will help you rethink productivity in a way that actually works—one hour, one decision, one day at a time.

More about Kris:

Kris Ward is creating a movement where your business supports your life instead of consuming it. Kris is the founder of the Win The Hour, Win the Day philosophy, sharing stages with Jack Canfield - Chicken Soup For The Soul, Kevin Harrington original Shark from Shark Tank, James Malinchak -ABC’s Secret Millionaire, Sharon Lechter - Rich Dad Poor Dad Co-Author and Joe Theismann - NFL All star and commentator.

She is an acclaimed podcaster, author, business owner, and systems strategist.

You can learn more about Kris and the work she does at freegiftfromkris.com. —

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Ever been told you just need to “be more confident” to close more sales, but it didn't work?

On this episode of Why You Hate Sales, I’m breaking down why confidence is one of the most misunderstood concepts in selling, especially for entrepreneurs.

Here’s what you’ll learn:

• Why confidence is an output, and what creates it
• The real reason people ramble or panic on sales calls
• How to naturally tap into your confidence to close sales

If you’ve ever walked off a call thinking “UGH! Why did I do that?” this episode will help you stop chasing confidence and start building the conditions where it shows up naturally—so selling feels calm, grounded, and surprisingly easy.

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What if one question could do more for your sales than better scripts, tighter pitches, or more confidence ever could?

On this episode of Why You Hate Sales, I’m breaking down the single sales question that consistently leads to a yes.

Not because it’s clever or persuasive, but because it gives you the one thing every fast, aligned “yes” depends on: context.

Once you understand why this question works and how to use it without rushing, rescuing, or filling the silence, selling gets so much easier.

Here’s what you’ll learn:

• The exact question I ask to get yes's consistently
• Why so many sales questions accidentally kill sales
• How to stop over-explaining (+ unselling) on sales calls

If you wan to know how one well-placed question can do all the heavy lifting, so selling feels easier, this episode is for you.

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Have you been opening 17 tabs before a call, scripting insights in your head, or trying to “figure them out” before they speak?

On this episode of Why You Hate Sales, I’m unpacking a habit around call prep that I see smart, thoughtful entrepreneurs fall into constantly.

Here’s what you’ll learn:

• The real reason you over-research or underprepare for sales calls
• How preparation affects your close rate (and sales performance)
• 3 questions that lead to better conversations + faster decisions

Get ready to reset and learn how to relax, listen better, and lead conversations that feel natural, confident, and human with minimal prep.

This is how you build trust without memorizing someone’s entire online presence or needing to be the most prepared person in the room.

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Ever wonder why selling feels effortless for some people and exhausting for you, even when you’re doing everything right?

After nearly 20 years of teaching sales, I’ve noticed a pattern of people hating sales simply because they’re trying to sell like someone they’re not.

On this episode of Why You Hate Sales, you’ll learn:

• The 4 Sales Archetypes I see show up in every successful salesperson
• How each archetype naturally builds trust and closes deals
• How to spot your dominant type and use it in your favor

If you’ve ever felt like selling requires you to be more confident, structured, outgoing, or “polished” than you actually are, your whole world is about to change.

This episode will show you how to stop forcing it and start selling in a way that feels natural, aligned, and powerful…without becoming someone else.

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Want to downsell a lead without accidentally talking them out of working with you at all?

On this episode of Why You Hate Sales, we’re diving into one of the most misunderstood (and misused) sales skills: downselling.

We're also walking through how to do it in a way that builds trust, clarity, and long-term client loyalty.

Here’s what you’ll learn:

• When downselling is the right move (and when it isn't)
• How to tell the difference between fear + misalignment
• The psychology behind buyer regret vs. buyer relief
• How to position a downsell to not feel like a downgrade

If you’ve ever rushed to a smaller offer in panic or felt worried you were either pushing too hard or giving up too fast…this episode will fix all that.

It's time to sharpen your sales skills so you can sell like a true advocate with authority, confidence, and no remorse.

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Want to stop feeling like sales are harder than they should be—even when you’re giving it everything you’ve got?

On this episode of Why You Hate Sales, I’m breaking down one of the most overlooked reasons selling feels exhausting, frustrating, and impossible.

And how all those “sales problems” you thought you had are actually something much simpler (and more fixable) than you’ve been led to believe.

Here’s what you’ll learn:

• Why sales feel heavy and how to lighten the load

• How to make sure your actions fit your actual goals

• How to instantly make sales more natural, not forced

Have you been showing up consistently, doing “all the right things”?

This episode will help you pinpoint exactly why it's not paying off bigger, and how to adjust quickly for faster growth.

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Want to add a guarantee to your offer without over-promising, resenting your clients, or setting yourself up for refunds you dread?

On this episode of Why You Hate Sales, we’re breaking down why most guarantees backfire and how to create ones that build trust, speed up decisions, and make selling less risky.

Here’s what you’ll learn after tuning into this episode:

• What kinds of guarantees are authority moves, not hype tactics

• How to stand behind what you sell with confidence and integrity

• A simple 3-step formula to create powerful guarantees that stick

If you’ve been afraid to add a guarantee—or want to make yours a slam dunk—this episode is for you.

Get ready to make your offers feel safer to buy, easier to sell, and aligned with the expert you actually are.

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Want to rank higher in search, and turn those searches into paying clients without gambling on algorithms or posting 24/7?

On this episode of Why You Hate Sales, I’m joined by someone who has mastered the skill of becoming discoverable online.

Corey Daigle, founder of WanderWeb, is a globe-trotting foodie and the SEO strategist behind local businesses hitting 20–30% higher organic reach than the national average.

You’ll love how she breaks down SEO, from how AI is changing search behavior to tried and true ways customers choose who to buy from and what it actually takes to stand out online.

Here’s what you’ll walk away having learned from her:

• How AI is transforming search (& how to leverage it for more sales)

• How online service providers can adapt to be algorithm-proof

• The biggest misconceptions about SEO & what to do instead

• The #1 thing you must do to leverage SEO for rapid growth

Get ready to finally understand how to make SEO work for you, so more of the right people find you with ease.

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More about Corey:

Corey Daigle is the founder of WanderWeb, a web design and SEO agency that specializes in helping local businesses not just get found on Google but rank first with rave reviews (and a website people actually want to click on).

She splits her time between Canada and the US, helping her clients consistently achieve 20-30% higher organic reach than the national average.

She’s a foodie, a world traveler, and loves diving deep into strategy, messaging, and strategically optimizing what works on one platform to work on every platform.

You can learn more about Corey and the work she does at wanderweb.com.

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Want to stop turning down “not-quite-right” clients—and start getting easy yeses from perfect fit ones?

On this episode of Why You Hate Sales, we challenge the trendy advice to turn away buyers with red flags.

You’ll love how we talk about frequent no’s as a red flag for you, not them, and exactly how to fix it so your marketing pre-sell for you.

Here’s what you’ll walk away having learned:

• How to build marketing that attracts & repels so buyers self-select

• 3 creative ways to radically position yourself to close more sales

• A quick “5 whys” diagnosis to turn engagement into demand

If you’ve been celebrating saying no as empowerment while secretly wishing for more sales, this episode will help you diagnose what’s really broken and build a sales process that delivers fast, confident yeses from all the right people.

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You’ve heard the promises of “just take these 3 steps to close every sale,” and you may have even tried a few.

But very rarely, if ever, do they work...why?

In this episode of Why You Hate Sales, I’m breaking down what makes most “quick fix” advice fail, and what actually does work when you want faster, easier, more consistent sales without selling your soul (or your sanity).

Shortcuts aren’t the problem.

It’s taking shortcuts that weren’t made for you that’s holding you back.

Here’s what you’ll learn here today:

One-size-fits-all formulas aren't helping, they're hurting.

If you’ve been craving more ease, more speed, and more sales that feel like you, this episode will show you how to take the right shortcuts and still sell with integrity.

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If you’ve ever caught yourself saying, “I don’t know where to find leads,” this episode will change how you market and sell forever.

On this episode of Why You Hate Sales, we’re flipping the script on one of the biggest lies entrepreneurs believe, which is that you have to hunt for clients.

You don't.

You just need to make it easier for the right ones to find you, which is exactly what this episode teaches you to do, step-by-step.

Here’s what you’ll learn on this episode:

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If you’re following up more than once after a sales call, the fortune’s not in the follow-up, it’s in fixing your process.

In this episode of Why You Hate Sales, I’m breaking down why endless follow-ups is not the expectation you want to set.

When you’re chasing buyers, resending links, or “checking in” every few days, you're not leading anymore. You're recovering a sale that likely could have closed already.

If you want to sell faster (and feel better doing it), you need to build a process that makes same-day yeses your norm.

Here’s what you’ll learn on today's episode:

• The 3 biggest process gaps that force you into follow-up purgatory

• How to qualify buyers so they come ready to decide

• How to build genuine trust in 20 seconds (or less)

• How to close fast without pressure or chasing

If you’ve ever felt stuck in the “just checking in” cycle, this episode will help you break it for good.

Let's make fulfillment is the new follow-up!

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We’ve been conditioned to believe slow sales are thoughtful, noble, and “how business works.”

That trust takes time.That objections are a given.That long nurture cycles prove you're doing it right.

But what if the opposite were true?

In this episode of Why You Hate Sales, we’re redefining sales entirely by replacing pressure, chasing, and endless follow-ups with alignment, clarity, and same-day decisions from ready buyers who want to say yes.

Fast sales aren't forceful or manipulative. They're a reflection of clarity, confidence, and fit.

Here's what you’ll learn in this episode:

• The outdated sales beliefs keeping entrepreneurs stuck in slow sales cycles

• Why “fast = pushy” is a myth (and what speed really signals in the buying process)

• How to design your offer, qualification, and buyer journey for fast, aligned decisions

When your message is clear, your process is friction-free, and your buyers are qualified, sales happen faster and feel lighter.

And you deserve to get paid the moment someone realizes you're exactly who they’ve been looking for.

If you're ready to stop romanticizing slow sales and start normalizing same-day yeses, payments, and results, this episode will show you how.

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Ever scroll past someone in your industry and think, “Why is it working for them and not for me?”

That tiny thought—quick, quiet, easy to ignore—is one of the biggest hidden sales blocks in business.

In this episode of Why You Hate Sales, we’re talking about comparison.

Not the obvious kind, but the subtle kind that sneaks in undetected. The kind that makes you tweak your message for no reason, question your offers, underprice your expertise, and slowly disconnect from your power.

Here's what you’ll learn in this episode:

• The psychology behind “compare and despair” and how it alters your behavior without you noticing

• A 3-step process to turn envy into data—and use it to grow instead of shrink

• How to build unshakable self-trust so you can sell with calm, quiet confidence

If success feels slower than you want it to, this episode is your reminder: you’re not behind, and when you can transform comparison into clarity, you become magnetic.

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You’re vibing on a sales call until…it’s time to talk about your offer.

Suddenly the energy shifts. What felt natural a second ago feels awkward AF now.

In this episode of Why You Hate Sales, I’ll show you how to make this transition smooth, natural, and dare I say enjoyable for you AND your soon-to-be client.

Here’s what we’ll be chatting about in this episode:

• How to avoid switching into “sales mode” and forcing a sale (yuck!)

• 3 simple techniques to keep the flow alive on sales calls

• How to spot objections as use them strategically to close

If you want your pitch to feel like an easy, flowing conversation not a hard right turn, this is for you.

Once you master these skills, selling stops feeling like a performance and starts feeling like a genuine conversation. And that’s when clients say yes with ease.

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They’re interrupting you to ask, “can you just tell me, how much is it?”

Your stomach drops, and suddenly you freeze.

After you return from your minor blackout moment, you realize you’re over-explaining, justifying, and spiraling.

In this episode of Why You Hate Sales, we fix all that, from preventing these kinds of interruptions to responding more gracefully.

Here’s what you’ll walk away from this episode knowing:

• 3 mistakes that invite premature questions (+ how to avoid them)

• Proven ways to redirect questions without seeming defensive

• A sales framework to help you close with confidence

If you’ve ever felt thrown off by “just tell me what it costs,” this episode will give you the skills and the calm to turn those moments into trust-building opportunities instead of lost sales.

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Ever felt invisible as an entrepreneur?

You’re posting, engaging, sending DMs, and all you get back is…silence.

No good leads. No new sales. Nothing.

There’s a simple explanation for this.

One that can stop you from feeling the need to chase, shrink, and exhaust yourself just to “get by.”

On this episode of Why You Hate Sales, you’ll learn:

• The real cost of chasing leads or accepting less than you deserve

• What buyers are really looking for that doesn’t require more of you

• 4 practical ways to own your difference and call in clients naturally

If finding clients has felt impossible lately, this episode will help you reset, rise, and remember you already have the foundation you need to succeed—you just have to accept it.

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You’ve probably heard “Don’t sell features, sell benefits” hundreds of times.

The problem is, if you only sell benefits, you sound vague and miss opportunities to qualify buyers.

If you only sell features, you sound like everyone else and end up competing more on price than the true value of your offer.

That’s why selling often feels harder than it needs to be (and why you’re only taught half the skills you need to sell effectively).

In this episode of Why You Hate Sales, you’ll learn:

• Why selling just features (or benefits) makes you forgettable

• A 3-step formula that makes people feel compelled to buy

• How to know what matters most to your ideal buyers now

By the end, you’ll know how to sell your offer in ways that connect instantly with your most qualified buyers and close more sales in natural, feel-good ways.

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Ever been told to “just be yourself” when selling?

This may feel empowering, but it’s also very likely (and secretly) one of the reasons you hate sales!

In this episode of Why You Hate Sales, we break down why being yourself alone isn’t enough—and what actually makes you an effective salesperson.

Here’s what you’ll walk away knowing:

• Why most pitches fail even when they’re authentic

• Signs how you sell is or isn’t working (and how to adjust it)

• The tiny tweaks that turn head nods into genuine interest + sales

If you’re looking for better ways to connect, compel, and convert leads into clients without losing your personality in the process, this is for you.

Let’s make you more memorable, understandable, and irresistible starting today!

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On this special episode of Why You Hate Sales, I pulled out all the moments coach Lindsay Dotzlaf and I talked through pricing offers from her full episode this week.

This is a good resource to turn to when you want to feel good about your pricing choices.

It's also one to help you get unstuck with pricing questions quicker, while feeling totally normal even if you're spinning out with fear or uncertainty in the pricing process.

More about Lindsay:

Lindsay Dotzlaf is a business mentor who helps coaches build practices they love without sacrificing who they are. With a psychology background and nearly 10 years of experience, she’s known for her ability to see patterns that help coaches unlock what’s actually working in their business and life.

Lindsay has worked with hundreds of coaches through programs like The Coach Lab and Reimagine Mastermind (and an upcoming membership, The Complete Coach). She believes that being more yourself is the strategy, not the obstacle. When not working, she’s traveling, sipping wine, and reminding herself not to coach her teenage daughters unless they ask.

You can learn more about Lindsay and the work she does at ⁠lindsaydotzlafcoaching.com⁠ or on Instagram at @lindsaydotzlaf.

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Changing things up in business can feel exciting!

And sometimes, it feels like you’re burning the ships and wondering if you made the wrong call.

In this week’s episode of Why You Hate Sales, I sat down with my friend and fellow coach Lindsay Dotzlaf.

She’s smack dab in the middle of a major reinvention of her multi-six-figure business and doesn’t hold back on how the experience has been for her along the way.

Here’s what you’ll learn from Lindsay this week:

• Her trick to instantly spot “mind drama” versus real issues

• How to price new offers when you don’t know where to start

• Ways you can experiment without blowing up your business

If you’ve ever wondered, how do I know when it’s time to change things up? And how do I do it so my sales don’t suffer in the process? this one’s for you.

More about Lindsay:

Lindsay Dotzlaf is a business mentor who helps coaches build practices they love without sacrificing who they are. With a psychology background and nearly 10 years of experience, she’s known for her ability to see patterns that help coaches unlock what’s actually working in their business and life.

Lindsay has worked with hundreds of coaches through programs like The Coach Lab and Reimagine Mastermind (and an upcoming membership, The Complete Coach). She believes that being more yourself is the strategy, not the obstacle. When not working, she’s traveling, sipping wine, and reminding herself not to coach her teenage daughters unless they ask.

You can learn more about Lindsay and the work she does at lindsaydotzlafcoaching.com or on Instagram at @lindsaydotzlaf.

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Think you need a million-dollar business to feel successful?

Think again.

On this episode of Why You Hate Sales, we’re diving deep into what running a seven-figure business really takes—so you can decide if this particular milestone is the right move for you.

Because just like six packs, million-dollar businesses can look amazing and be tempting, but the level of discipline, sacrifice, and pressure it takes to build and sustain them isn’t for everyone.

And that’s not failure—that’s wisdom.

Here’s what you’ll learn:

• The real trade-offs behind million-dollar businesses

• Why you don’t need a million-dollar business to live a rich life

• 3 questions to help you decide what kind of business fits you best

If you’ve ever felt pressured to chase “7 figures,” this episode will give you the plan and the permission to build the exact business that feels right to you.

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Think people will buy when you tell them what to do but not how to do it?

Think again.

On this episode of Why You Hate Sales, we’re breaking down this common piece of sales advice in the online space that’s quietly sabotaging your sales.

Your buyers aren’t incapable of success, they’re not driven to get it. Most of them already know what to do and can even figure out how to do it.

What actually gets them to hire you is something different. Something only you can offer and no one else (which is great news!).

Here’s what you’ll learn:

• Why giving away the “what” without the “how” kills trust (and sales)

• How to uncover your unique shortcut so buyers choose you every time

• A simple filter to apply to your next post, email, and call so it converts

If you’ve ever felt frustrated that your audience loves your free content but won’t buy, this episode will flip your approach completely.

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Do you really need more visibility to close sales? Or is that just another myth keeping you stuck?

In this episode of Why You Hate Sales, I’m breaking down the truth about visibility so you can stop exhausting yourself trying to “be everywhere” online.

Because visibility alone won’t make you sales. It’s not about how many people see you—it’s about what they see and the actions they take when they do.

Here’s what you’ll learn:

• Why visibility matters and how you can do it effectively

• The real reason marketing feels draining (+ what to do instead)

• 2 simple shifts that make every post count in a big way

• How to feel natural, even if you’re private or introverted

If you’ve felt like you want to get out there in a bigger way, this episode is the guide to do it well. No overwhelm, just big ROI on every action you take to be seen by more of your best clients.

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Are you showing up with the energy of a champion?

If you hate sales because it feels hard to stand apart and get people jumping at your offers without hesitation, that’s about to change.

On this episode of Why You Hate Sales, I’m joined by the inspiring Lasada Pippen. He’s built an empire off the core principle of keeping your messaging simple.

Most of us need more reminders than lessons, and today we’re pulling back the curtain on why great offers still flop, why amazing sales calls still end in “I’ll think about it,” and how your messaging might be quietly costing you thousands.

Here’s what you’ll learn:

• How to embody the energy of a champion 24/7

• A proven 4-step formula that makes sales flow in

• A simple process to rewrite your bio to stand out today

You’ll love how this episode helps you spot the tiny tweaks that can completely transform your conversion rate—without changing your price, audience, or offer.

More about Lasada:

As a first-generation college graduate, first-generation corporate professional, and bilingual STEM expert, Lasada Pippen is a natural disruptor. Growing up in an underserved community, he navigated his way into the tech industry, spent over a decade in corporate leadership, and ultimately made a bold pivot into keynote speaking, business coaching, and empowerment training.

Today, he helps individuals and organizations transform obstacles into opportunities through a mix of personal storytelling, practical frameworks, and deeply relatable insights that stick.

You can learn more about Lasada and the work he does at https://www.lasadapippen.com/coaching.

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Want to sell more without relying on fake countdowns and ‘last chance’ offers?

On this episode of Why You Hate Sales, we’re unpacking why urgency alone won’t save your sales—and how to use it the right way so it works every time without making you feel pushy or appear desperate.

Get ready to see exactly what real urgency looks like, why it works, and how to create it in ways that actually help your buyers (and you!).

Here’s what you’ll learn:

• The difference between urgency that converts and urgency that kills credibility

• Four signs your “limited time” offer is backfiring (and what to do instead)

• How to create urgency that feels exciting, helpful, and 100% repeatable

If you’ve been struggling to sell out your offers, keep bonuses fresh, or figure out what to say when your “last chance” falls flat—this episode will give you an ethical, scalable urgency plan you can use over and over again.

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Wish you could stop losing sales to other sellers or price-driven objections?

On this episode of Why You Hate Sales, we’re digging into what it really takes for small businesses to win—without relying on discounts and deals.

You'll love how this episode flips the script on competition and shows you exactly how to create more value, loyalty, and impact with every customer interaction.

Here’s what you’ll learn:

• Why people say “I wish I could shop small” (and what to say back!)

• How to respond to price objections without apologizing or discounting

• A simple shift that turns your business into an experience customers love

If you’ve been looking for a way to stand out during Prime Week, Black Friday, or any other promo-heavy season, this episode will give you a fresh perspective and a clear path forward.

These are the kinds of changes we need to be making when we want to really thrive as small businesses today.

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Ever told yourself, “I’m just learning” or “I’m better at connecting with people than closing the sale”?

While they may be true, will they make you better at sales…or just keep you stuck.

In today’s episode of the Why You Hate Sales podcast, we’re flipping the script on why admitting you’re bad at sales might be the best thing you can do for your business.

In under 10 minutes, you’ll learn:

• What to replace the phrase “I’m just learning” with to get better results

• 3 simple swaps you can make to get better at sales immediately

• Proven ways you can build your sales skills + confidence today

I even give you a follow-up script and post you can copy and use today to close more sales.

Awkwardness not required.

This isn’t about shaming yourself for lacking a skill you were never taught. It’s giving yourself the permission—and freedom—to improve.

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Welcome to the very first episode of Why You Hate Sales!

Get ready to hear how we landed on the podcast’s new name, what inspired the change, and why sales isn’t what you think it is (or have been taught).

If you've ever felt resistance to selling…If you've ever tried to avoid making an ask…If you’ve ever felt icky, pushy, or not like YOU…

…consider this show, and this episode, your permission slip to start reimagining sales as something to feel neutral about.

On today’s episode of Why You Hate Sales, you’ll hear:

• Why “hate” is exactly where we should start

• Why selling is transactional, and it’s not a bad thing

• How to fix the exact cycle that stops so many of us from selling

This isn’t about hyping you up to sell or teaching you to be someone you’re not.

It’s about seeing sales as a skill to learn, so you can do it without feeling awful every time you try.

You have some killer offers, and it’s time more of us knew about them!

Don’t you agree?

P.S. Listen + tag me on Instagram (@justinebeauregard) or LinkedIn with your biggest takeaway—I’d love to hear what stood out to you!

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After 3 incredible years, thousands of downloads, a top 5% global ranking, and a community of thoughtful, loyal listeners — People Over Profit is evolving.

Introducing our next chapter: Why You Hate Sales (not because sales is something to hate, but because so many of us do).

In this solo episode, you’ll hear the why behind our name change, the moment it all shifted, and how a single question from a trusted expert sparked a realization that couldn’t be ignored.

Basically, the podcast is getting a facelift and a fresh burst of energy and all the best sales insights…and it kicks off this Thursday!

This isn’t a rebrand, it’s a renewed commitment to helping you sell in ways that feel good and actually work.

On our last episode of the show as “People Over Profit,” you’ll hear:

• Why “People Over Profit” was the perfect name, until it wasn’t

• A mindset shift that can help you see sales in a whole new way

• All the legitimate reasons entrepreneurs are saying we hate sales

• What to expect from this show moving forward (hint: it’s GOOD)

Whether you’ve been here since the beginning or you’re just finding us — welcome.You’re exactly where you’re meant to be.

Listen now to get excited about what’s coming next!

See you back here on Thursday xx

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This one’s for every woman who’s ever felt like she had to shrink to succeed!

I sit down with the wonderful Karianne Munstedt, a photographer, speaker, coach, and founder of Strategic Impact Partners.

She’s on a mission to help women take up space, show up fully, and love themselves from the inside out.

Karianne is a powerhouse with a story and messages every woman needs to hear.

Together, we dive deep into courage, confidence, and clarity and how they’ve helped her achieve some massive wins.

On today’s episode of People Over Profit, you’ll learn:

• How to show up powerfully (even when you don’t feel 100%)

• A shift Karianne is seeing in women that we all need now

• Steps you can take to love you and your business again

This isn’t your typical confidence pep talk.

It’s a vulnerable, energizing, and real conversation about what it takes to feel good in your skin and your business — and why your success depends on it.

More about Karianne:

Karianne Munstedt is an award-winning portrait photographer, speaker, coach, and author dedicated to empowering women everywhere. On a personal level, she’s a wife, mommy to a 1st grader, stepmom to a college sophomore and a doggy momma.

She is passionate about helping others break free from limiting beliefs and perfectionism and loves guiding women to embrace their true selves, both personally and professionally.

Karianne is someone who finds joy in seeing the beauty in others and is a wonderful human being inside and out!

You can learn more about her and the work she does at kariannemunstedt.com.

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What if thinking like an owner who’s planning to sell her business is the very thing that makes your business an asset that’s sellable? One that’s strong, smart, and more profitable than ever, whether you sell it or not?

The amazing Kiley Peters is about to drop some major value bombs on this topic!

Her consultancy is known for helping women launch, grow, and exit their boutique agencies and service businesses. She’s helped hundreds of entrepreneurs sell and scale with purpose. You’re next.

On today’s episode of People Over Profit, you’ll learn:

• Secret, set tax laws that can save you thousands a year

• How to run your business like an asset, not just a job

• 3 metrics every founder must be tracking to grow

Whether you’re in your first year or your tenth, this episode will help you think more clearly, act more strategically, and build with your future in mind.

Smart growth isn’t about endless hustle. It’s about building a business that works with, and especially without, you.

More about Kiley:

Kiley Peters is an international award-winning serial entrepreneur, speaker, and small business strategist with over 20 years of entrepreneurial experience. She currently leads RAYNE IX®, her strategic consultancy, and has helped hundreds of women launch, scale, and exit their businesses in pursuit of greater autonomy and financial freedom.

You can learn more about her and the work she does at https://kileypeters.com.

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Enough gatekeeping of the tools and tactics you need to scale with marketing!

Today, I’m joined by Angela Frank, a Fractional CMO and founder of The Growth Directive, who’s here to share real marketing wisdom. The kind that actually works, doesn’t lead to burnout, and isn’t locked behind a $5K paywall.

Angela believes that every entrepreneur deserves success, and in this value-packed conversation, she delivers.

On today’s episode of People Over Profit, you’ll learn:

• How to find and nail your best marketing strategy

• What to cut when you need less to invest in less marketing

• One “sounded-good-but-wasn’t” sales tactic that flopped (and why)

If your content feels like it’s getting ignored, or you’re working way too hard for way too little ROI, this episode will help you shift that, fast.

Tune in for a fresh, focused take on marketing that’s not just about visibility but impact and simplicity, too!

More about Angela:

Angela Frank is a marketing consultant who has generated over $50M in client marketing revenue. She is the host of The Growth Pod podcast and founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.

She believes that keys to marketing success shouldn't be hidden behind a multi-thousand dollar paywall and is known for sharing high-impact, no-fluff strategies freely to entrepreneurs worldwide.

You can learn more about her and the work she does at angelafrank.com and sign up for her marketing accelerator for free at angelafrank.com/marketing-accelerator.

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