Explore every episode of the podcast Who Do You Think You Are?

In this episode of Who Do You Think You Are?, Max Mortillaro and Arjan Timmerman of the Osmium Data Group talk to host Federica Monsone about the evolution of the data storage industry and how organisations must rethink data management, sovereignty, and strategy in an increasingly complex and constrained market. Listen here to learn why most AI projects fail, what truly differentiates vendors today, and how businesses can navigate rising costs, geopolitical pressures, and the shift from traditional analysis to strategic advisory.

In this episode of Who Do You Think You Are?, Dutch editor Frank Everaardt of Technology Insider talks to host Federica Monsone about the realities of tech journalism and how vendors can effectively engage with media in a crowded, fast-moving landscape. Listen here to learn how to cut through the noise, communicate complex technology clearly, and build meaningful relationships with journalists.

In this episode of Who Do You Think You Are?, UK-based freelancer Antony Savvas talks to host Federica Monsone about the evolution of the tech industry and how journalists stay on top of constant change. Listen here to learn how major technology trends emerge, why cloud sovereignty and AI are shaping today’s IT landscape, and what the future holds for journalism in an increasingly automated world.

In this episode of Who Do You Think You Are? Mike Moore of TechRadar Pro talks to host Federica Monsone about his journey from PR into tech journalism, what today’s B2B tech buyers really care about, and how publications like TechRadar Pro help businesses make smarter decisions around technology investment. Mike also explores the realities of pitching journalists, the pressures facing modern tech media, and how AI is reshaping publishing and content discovery. Listen here to learn how to get the most out of your PR strategy.

In this episode of A3 Communications’ podcast Who Do You Think You Are?, Fred Moore of Horizon Information Strategies joins host Federica Monsone to discuss the future of enterprise storage, the impact of AI on data infrastructure, and why new storage technologies are urgently needed. Listen to learn how vendors and startups can separate hype from real innovation and prepare for what’s next in data storage.

In this episode of Who Do You Think You Are?, Simon Robinson of analyst firm Omdia, talks to host Federica Monsone about his unconventional journey from financial journalism to becoming one of the most respected voices in data storage and enterprise technology. And how decades of change, from the dot-com boom to today’s AI-driven landscape, have shaped the industry. Listen here to learn how data, innovation, and enterprise strategy are evolving in an era defined by security threats, hybrid cloud, and the rise of AI.

In this episode of Who Do You Think You Are?, Mark Chillingworth, contributing editor at Diginomica and founder of the Horizon CIO Network, talks to host Federica Monsone about his editorial journey taking to the world’s most influential CIOs and CTOs, and how technology leadership is evolving in an age of AI, cybersecurity challenges, and data sovereignty. Listen here to learn how CIOs are shaping digital transformation, what vendors can do to better tell their customer stories, and why data storage is set to rise back up the business agenda.

In this episode of Who Do You Think You Are? Will Garside, editor at IT Europa, talks to host Federica Monsone about how vendors can successfully enter, grow and build credibility in the European IT channel. From finding the right partners and PR agencies to avoiding common pitfalls, Will shares practical advice, hard-won lessons, and candid insights into what really works. Listen here to learn how to make your mark in Europe’s competitive tech channel landscape.

In this episode of Who Do You Think You Are? Jonmichael Hands (JM), CEO of FarmGPU, talks to host Federica Monsone about his journey from Intel and blockchain to building a start up that offers a lean, competitive GPU cloud platform for AI. JM shares how FarmGPU is challenging hyperscalers with lower costs, greater flexibility, and cutting-edge approaches to data security; and how startups can stand out in an AI-saturated market. Listen here to learn how a small, nimble company can disrupt giants and why AI’s potential is far bigger than most people realize.

In this episode of Who Do You Think You Are? Bertrand Garé of L'Informaticien talks to host Federica Monsone about the unique characteristics of the French technology market and how U.S. tech vendors can effectively engage with it. Listen here to learn how to tailor your approach to succeed in France’s IT industry.

In this episode of Who Do You Think You Are?, Tim Danton, editor-in-chief of PC Pro and senior editor at Techfinnative.com, talks to host Federica Monsone about his journey as an accidental journalist, the evolution of tech journalism, and the critical role of credible, unbiased reporting in the industry. Listen here to learn how to effectively pitch stories to tech publications and build lasting relationships with editors.

In this episode of Who Do You Think You Are? freelance journalist Peter Ray Allison talks to host Federica Monsone about his journey into technology journalism and how he crafts compelling stories for outlets including the BBC, The Guardian, Computer Weekly, and IT Pro. Listen here to learn how to pitch a standout story and make your mark in the ever-evolving tech industry.

In this episode of Who Do You Think You Are?, Michele Hayes, CMO at Keepit, talks to host Federica Monsone about her career journey, the power of communications in brand-building, and how Keepit is transforming SaaS data protection. Listen to learn how to drive awareness and create impactful marketing strategies in tech.

In this episode of Who Do You Think You Are?, Steve McDowell, chief analyst and founding partner at NAND Research, talks to host Federica Monsone about his journey from engineer to industry analyst and how his expertise in storage, data management, and emerging enterprise technologies helps shape IT strategies. Listen here to learn how Steve stays ahead of industry trends, what makes a great analyst, and the biggest mistakes storage startups make. 

In this episode of 'Who Do You Think You Are?', Krista Case, Research Director, Cybersecurity, at The Futurum Group, talks to host Federica Monsone about her journey from journalism to becoming a leading cybersecurity analyst. Listen here to learn how startups and enterprises can navigate industry trends.

In this episode of Who Do You Think You Are?, channel freelancer Christine Horton talks to host Federica Monsone about her 27-year journey in channel journalism, sharing tips on crafting compelling stories and building strong industry relationships. Listen here to learn how to pitch effectively and navigate the evolving channel landscape.

In this episode of Who Do You Think You Are?, Michael Dempsey, freelancer for the Financial Times, the BBC, and many other highly respected UK media outlets, talks to host Federica Monsone about his journalism journey, the art of pitching to national media, and whether ChatGPT is a threat to the industry. Listen here to learn how to craft pitches that resonate with the media.

In this episode of Who Do You Think You Are?, journalist Chris Preimesberger talks to host Federica Monsone about how he became a leading tech editor and how he likes to work with vendors. Listen here to learn how to pitch a winning story to Chris.

In this episode of Who Do You Think You Are?, Valentin Jangwa of Global Security Mag talks to host Federica Monsone about doing business in France and how the French PR landscape differs from the rest of Europe. Listen here to learn how to best work with this editor.

In this episode of Who Do You Think You Are?, Simon Quicke of Microscope talks to host Federica Monsone about the evolution of the UK IT channel, and what makes a successful channel partner today. Listen here to learn how to effectively navigate the ever-changing UK tech channel and grow your channel presence in a competitive market.

In this episode of Who Do You Think You Are?, Sander Almekinders of TechZine talks to host Federica Monsone about the Dutch IT market and how his magazine likes to work with vendors. Listen here to learn how to get your company covered in TechZine.

In this episode of Who Do You Think You Are?, media trainer Guy Clapperton talks to host Federica Monsone about the value of media training your executives and how to handle difficult questions. Listen here to learn how to ace your briefings.

In this episode of Who Do You Think You Are?, Jimmy Tam of Peer Software talks to host Federica Monsone about running marketing as a CEO and how to build a sales team around the world. Listen here to learn how to take your sales and marketing to the next level.

In this episode of Who Do You Think You Are?, Simon Taylor of HYCU talks to host Federica Monsone about how to create a successful company and a winning brand. Listen here to learn how to win at sales and marketing.

In this episode of Who Do You Think You Are?, Jane McCallion of IT Pro talks to host Federica Monsone about the publications she edits and how vendors should pitch them. Listen here to learn how to make your media relations hit the spot!

In this episode of Who Do You Think You Are?, Gregg Holzrichter of Opsera talks to host Federica Monsone about how to build a brand from scratch and how to engage with customers through marketing and PR. Listen here to learn how to bring best practices to an early venture and much more.

In this episode of Who Do You Think You Are?, José Diz of Place de l'IT talks to host Federica Monsone about how the French press retains its independence from vendors,  and why the sales cycle in France is longer than in the US. Listen here to learn how to create a successful media relations programme in France.

In this episode of Who Do You Think You Are?, Jon Toor of Cloudian talks to host Federica Monsone about how to build a successful brand in the data storage space and how to attract channel partners. Listen here to learn how to engage with prospects through effective communications.

In this episode of Who Do You Think You Are?, Tom Allen of Computing magazine talks to host Federica Monsone about which stories make the cut in Computing and how to get the attention of the editorial team. Listen here to learn how to make your stories relevant to Computing.

In this episode of Who Do You Think You Are?, Paul Speciale of Scality talks to host Federica Monsone about the advantages tech start ups have over the industry's big players, and how they can win over channel partners. Listen here to learn how to put your start up on the map.

In this episode of Who Do You Think You Are?, Kelly Hopping talks to host Federica Monsone about doing PR for start ups and how to get marketing, sales, and engineering to work together. Listen here to learn how to make the most of your PR dollars.

In this episode of Who Do You Think You Are?, Roy Illsley of Omdia talks to host Federica Monsone about the role of analysts in the tech industry and how they watch the market. Listen here to learn how to get the most out of your AR program.

In this episode of Who Do You Think You Are?, Andrew Moloney of SoftIron talks to host Federica Monsone about developing an effective marketing strategy and how to put a tech start up on the map. Listen here to learn how to get your comms right.

In this episode of Who Do You Think You Are?, Chris Mellor of Blocks & Files and The Register talks to host Federica Monsone about his take on the data storage industry and how he likes to work with vendors Listen here to learn how Chris works and what he is interested in.

In this episode of Who Do You Think You Are?, Eveline Oehrlich of DevOps Research in Action talks to host Federica Monsone about how to crack the German market and what is happening in the dev ops industry. Listen here to learn how to capture market share in this region.

In this episode of Who Do You Think You Are?, confidence coach and Flash Memory Summit presenter Anna Gradie talks to host Federica Monsone about developing the confidence to go after bigger jobs and how to identify your strengths to boost your career. Listen here to learn how to get in shape for your next career move!

In this episode of Who Do You Think You Are?, Financial Times and Computer Weekly contributor Adrian Bridgwater talks to host Federica Monsone about being confident about your products when pitching the media and how to create a compelling story. Listen here to learn how to get the most out of media relations strategy.

In this episode of Who Do You Think You Are?, analyst Tim Stammers talks to host Federica Monsone about the need for a new memory tech and how to nail analyst relations. Listen here to learn how to get the most out of your analyst relations strategy.

In this episode of Who Do You Think You Are?, Joao Lima of The Tech Capital talks to host Federica Monsone about the evolution of the tech industry and how he likes to work with vendors’ PR teams. Listen here to learn how to maximize your chances of coverage in this outlet.

In this episode of ‘Who Do You Think You Are?’ Molly Presley of Hammerspace talks to host Federica Monsone about what it takes to put a company on the map and how to stay ahead of the competition. Listen here to learn how to get the most out of your analyst relations strategy.

In this episode of 'Who Do You Think You Are?' Christophe Bertrand of ESG talks to host Federica Monsone about the must-dos for vendors for successful analyst relations. Listen here to learn how to get the most out of your AR strategy.

In this episode of Who Do You Think You Are?, CMO Eric Herzog talks to host Federica Monsone about how start ups and established vendors alike can create a winning communications strategy and how to make your brand stand out from the competition. Listen here to learn how to turbo charge your communications strategy.

In this episode of Who Do You Think You Are?, Antony Adshead of Computer Weekly talks to host Federica Monsone about what he sees happening in the data storage industry and how vendors can make their news relevant to his readers. Listen here to learn how to make your stories more relevant for Computer Weekly.

In this episode of Who Do You Think You Are?, Randy Kerns of Evaluator Group talks to host Federica Monsone about how data storage vendors can maximise their analyst relations activities and how he sees the industry shape up in 2023. Listen here to learn how start ups and established vendors can move their AR up a gear.