This week, Jacki and Lyle discuss just how effective a tool reality TV can be when it comes to celebrities and public figures getting their message out there. This comes as another group of celebrities enter the jungle for this year's edition of 'I'm A Celebrity...Get Me Out Of Here!', with the likes of Coleen Rooney, Tulisa Contostavlos of N-Dubz, Danny Jones of McFly, former boxer Barry McGuigan and influencer and podcaster GK Barry flying out to Australia for the show. Jacki and Lyle focus primarily on Coleen's involvement in the show, with speculation rife about what she will reveal regarding the 'Wagatha Christie' scandal involving Rebekah Vardy. Jacki mentions recent examples of high profile public figures who have entered the jungle to convey their message, including former UKIP and current Reform leader Nigel Farage, who in many ways surprised certain audience members with his performance on the show, and former Health Secretary (including during the Covid outbreak) Matt Hancock, who Lyle in particular is not a fan of, believing he performed dreadfully in the jungle. Lyle and Jacki discuss the relative risks of appearing on the likes of I'm A Celebrity, with Lyle stating that Farage's risk was relatively low as public opinion of him was so divisive, and that as a result, for a short time at least, his appearance generally had a positive impact on his profile. Jacki mentions the example of Fred Sirieix as a counter to this, given that he went into the jungle with a positive reputation on the whole, but his performance didn't translate very well to some viewers, with Lyle outlining that for people in his position the risk of appearing on shows like this when it comes to profile and reputation can be considered relatively high. There is time to discuss which reality TV show our hosts would one day like to appear on if they could, with Lyle stating he would love to take part in Strictly Come Dancing should his profile rise high enough!

Artwork & music by Lyle Fulton

Get in touch via lylefulton@hotmail.com

More information at www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, there really is only one place to start. Jacki and Lyle are discussing the election (or, indeed, re-election) of Donald Trump, who earlier this month became the 47th President of the United States. Trump had, of course, also been elected the 45th President of the United States before losing the next election to Joe Biden, a man who he in essence defeated along the way to his latest election victory. But it was Kamala Harris, who assumed the Democratic candidacy after a desperate performance from Biden in a televised debate, that Trump ultimately defeated in the election on the 5th November this year. And it is Trump who will be inaugurated in January next year, becoming President for the second time, in a comeback many have described as similar to the likes of Tiger Woods, who won The Masters out of nowhere in 2019. Jacki and Lyle discuss the differences between the communications strategies of Trump and Harris. Harris is said to have conducted an almost perfect campaign, and was praised for doing so, but both Jacki and Lyle agree that it was missing something when it came to competing with the timing and single-issue messaging of Trump's at times chaotic strategy. Issues that appeared to be dominating the nation's discussion in the run-up to the election were the economy, abortion rights and immigration, but Harris and her team at times ran a multi-issue strategy that ultimately failed to resonate with voters. Trump, meanwhile, maintained a steadfast commitment to these single issues and, as Jacki points out, was also able to turn apparent criticism from all sides into campaign-worthy moments that captured the attention of the electorate. Lyle outlines from the outset that he is very much NOT a Trump supporter, with Jacki agreeing, but both also agree that his garbage truck stunt as a response to Biden's assertion that 'the only garbage I see floating out there is his supporters' was strategically very astute, before Jacki also outlines the imagery that circulated after the assassination attempt on Trump's life earlier this year. Lyle takes us through some political trends that this most recent US election appears to have followed, such as Tony Blair's 'New Labour' win in 1997, Boris Johnson's 'Get Brexit Done' in 2019, and Ed Davey's success as Lib Dem leader throughout the most recent UK election. The Tony Hinchcliffe Puerto Rico incident is also mentioned, and Jacki raves about the podcast 'The Coming Storm' which had some fantastic coverage in the build up to the election itself. There is, as ever, time for a sporting analogy from Lyle, with this one being a pertinent one - Harris may have conducted a fine campaign, but that won't be being talked about in 6 months time. What will be, however, is that Donald J. Trump will be the next President of the United States, with Lyle asserting that history remembers those who win far longer than those who lose.

You can listen to The Coming Storm here: https://www.bbc.co.uk/sounds/brand/m001324r

Artwork & music by Lyle Fulton

Get in touch via lylefulton@hotmail.com

More information at www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle betray the trust of last week's guest, Alis Wyn Davies Fulton, by discussing another of her favourite subjects - Taylor Swift! That's right, this week our hosts delve into the power of TayTay, who has been making the news this week for her endorsement of Kamala Harris in the ongoing Presidential race in the United States. Swift had previously made news when it came to the election for other reasons, notably when she refused to reveal who she would be voting for an instead insisted everyone should make the choice that is right for them. She also spoke out on the dangers of generative-AI after a fake photo of her seemingly endorsing former President and Republican candidate Donald Trump was used by his campaign on his website. Jacki analyses how Swift's authenticity and the sincerity with which she goes about her day to day life make her an incredibly powerful global megastar, capable of swaying whole swathes of the general public on particular issues. Lyle and Jacki both agree that there is little to go after Swift for, especially when you consider the toxicity she has been met with throughout her career, before Lyle and Jacki both discuss another story which has centred on Swift and her current partner, Kansas City Chiefs player Travis Kelce, where and apparent 'fake contract' outlining a set date for their split was circulated around the media. Lyle finishes the episode by, as ever, extending an invitation to everyone mentioned in the pod, so watch out for Miss Americana appearing on an episode near you. Who knows? We may even make her new album!

Artwork & music by Lyle Fulton

Get in touch via lylefulton@hotmail.com

More information at www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are finally joined by a guest they've been waiting to invite for a long, long time. That's right, the one and and only Alis Wyn Davies, also known as Alis Fulton and Lyle's wife, is on the podcast this week! Alis is an actress and writer who has performed on stage and screen across a number of high profile projects, including notably as Ophelia opposite Sir Ian McKellen in the Theatre Royal Windsor production of Hamlet in 2021. She joins Jacki and Lyle to discuss a topic that has been capturing her attention for the last few weeks - the fallout from the release of 'It Ends With Us', an adaptation of the book by Colleen Hoover which contains graphic depictions of domestic violence, directed by Justin Baldoni and starring himself and Blake Lively. Alis analyses the issues that have arisen since the release of the film, with Blake Lively coming under fire for the tone of her PR for the film where she has at times publicised her own haircare and cosmetic products, promoted her husband Ryan Reynolds' film 'Deadpool X Wolverine', and avoided questions pertaining to how she prepared for the issues surrounding domestic violence when she took the role. Alis mentions one particular example where Lively is alleged to have told prospective audience members to bring their daughters, wear floral dresses and drink prosecco at the film, only for audience members to walk out upon seeing the scenes of domestic abuse on screen. Jacki analyses how Baldoni has been able to rise above the drama, writing an open letter to victims of domestic violence, praising Lively and the rest of the cast, and generally getting his comms strategy right, while Lyle discusses the responsibility actors like Lively have as role models and icons in the industry to tell these stories truthfully, authentically and with empathy both on-screen and off it after the film has released. Alis breaks down where we are now with this situation, including the slightly bizarre scenario that has scene Lively and the wider cast seemingly conduct a separate press tour from Baldoni! It was a pleasure to finally have Mrs Fulton on the podcast, and Jacki and Lyle will be sure to ask for Alis' insight should this story continue to run and run!

Artwork & music by Lyle Fulton

Get in touch via lylefulton@hotmail.com

More information at www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are discussing a topic that has had the whole country talking once again. No, it's not the Oasis reunion (although Lyle does his level best to mention this at every possible moment!) It is, in fact, the situation surrounding now former BBC presenter and Match Of The Day pundit, Jermaine Jenas, who was sacked last week after it was revealed by The Sun that he had sent inappropriate text messages to two female members of staff. Jenas later admitted to sending this messages in an interview with the same newspaper, something Jacki agrees was planned by Jenas' comms team who have reacted decisively to his sacking and the resulting fallout. Jenas may well be offered a lifeline if newspaper reports are to be believed, with TNT Sports, where he works as a freelance pundit and commentator, refusing to rule out his continued appearances after the upcoming international break. Tim Davie, meanwhile, is said to be 'deeply unhappy' with Jenas, and Jacki and Lyle praise the BBC's response to this scandal in this episode. Jacki outlines that the BBC have in essence behaved like any standard employer should when faced with this allegations about one of their employees, and Lyle agrees that, despite certain perspectives that Jenas has ultimately paid the price for the BBC getting their act together in times of crisis such as these, this is how everyone associated with the broadcaster should now expect to be dealt with should they behave improperly. Jacki analyses the continued fallout from the Strictly Come Dancing Scandal involving Giovanni Pernice and actress Amanda Abbington, with the latter coming under fire from Jacki for the interview she recently conducted with Krishnan Guru-Murthy. Lyle ultimately assesses the three different approaches taken by the people at the centre of the three most recent BBC scandals - Jenas and his immediate apology, Pernice and his coming-out-fighting approach, and Huw Edwards' ultimately futile silent strategy. All three approaches led to different levels of reporting on the repsective stories, although Lyle does admit the Oasis reunion may have helped Jenas' cause in this regard as well (he just couldn't help mentioning it again!)

Artwork & music by Lyle Fulton

Get in touch via lyle@dimoso.com

More information at www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the importance of having a good spokesperson within your organisation, and what it takes to become a great spokesperson in general. Lyle analyses how important it is to be authentic in the delivery and tone of your message as a spokesperson, and Jacki lists the many excellent spokespeople that have appeared on the podcast so far. These include the phenomenal Chloe Davies, who Jacki continues to catch up with regularly, as well as the likes of Impact Guru Esther Stanhope, AgencyWise's Laura West, and the incredible Beatka Wójciak who has had to learn how to be the best possible spokesperson she can be after being thrust into the limelight by the creation of Chaos Cookie and her involvement with Apple through her game, Squarelets. Lyle and Jacki also discuss bad examples of spokespeople, and the importance of ensuring you are as confident and informative as possible even if you don't wholeheartedly believe in the message you are delivering. Lyle draws on his experience as an actor to offer advice to prospective spokespeople, and there is even time for a truly remarkable story from Jacki about how she ended up taking a job after losing a game of backgammon!

Artwork & music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@therestispr.com

More information at www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the current media landscape, with a particular focus on the slant taken on certain stories by a cross section of broadcasters and news outlets in the UK over the last few weeks. In an episode that touches on some very tragic subjects and where viewer and listener discretion is advised, Jacki and Lyle discuss the reporting of the recent tragic murders of 3 young girls at a Taylor Swift themed dance class in Southport, and how the immediacy with which the killer's ethnicity and heritage were reported has since contributed to flashpoints and riots up and down the UK. Lyle compares this situation to that of Sarah Everard, and the fact that the information reported about her killer, Wayne Couzens, didn't have anywhere near the same focus on his heritage and ethinicity, instead concentrating on his job as a police officer. Jacki ultimately discusses how the apparent bias being perpetuated by the mainstream media has informed the rise of independent social media news outlets, such as Dylan Page (otherwise known as News Daddy) who her son follows on TikTok. Lyle asks the question as to whether the vacuum that has been created by this increased mainstream bias has in essence been filled by these independent news reporter influencers, before inserting his trademark sporting analogy in his mention of Manchester United fan channel, The United Stand!

Artwork & music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@therestispr.com

More information at www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the importance of reputation in the corporate and business world, and how companies and individuals can take steps to manage their reputation in order to elevate their business. This follows hot on the heels of the Huw Edwards Scandal episode, where Jacki and Lyle started to discuss the idea of reputation when it comes to public figures and crisis communications. Lyle discusses his own opinion on the term reputation, including how he sees it as more of a vibe around a business or individual than something that businesses should be prioritising. Jacki responds to Lyle's point regarding how the C suite can have the best reputation in the world by agreeing that upholding your reputation throughout an organisation is important. She analyses how it used to be the customer service department of an organisation that fell foul of poor reputation management, but that now maintaining an excellent customer service reputation is seen as a priority by businesses! There is time for Jacki and Lyle to discuss some brilliant examples of customer service, such as the service delivered to Jacki by Apple recently over a subscription she wished to cancel, and the pair also discuss how maintaining an excellent reputation within the industry you operate in can elevate your business and help give you the competitive edge over your fellow organisations!

Artwork & music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@therestispr.com

More information at www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss a story that has dominated the UK news agenda in the latter half of this week, alongside the terrible events that took place in Southport. Huw Edwards, former BBC news presenter and, at one time, the third-highest paid BBC television employee, pleaded guilty on Wednesday to three counts of making indecent images of children. The BBC director general, Tim Davie, has since defended the decision not to sack Huw Edwards, despite knowing that the presenter had been arrested in November over what is considered to be the most serious category of indecent images of children. In an episode that contains references to this crime throughout and where listener and viewer discretion is advised, Jacki analyses the BBC's response to Edwards' charges being made public, again praising their swift response whilst also questioning why, once again, it has taken them this long to acknowledge this situation having known about it for several months. Lyle is conscious of treating the story itself with the sensitivity it requires in order to protect the victims in this case, but he does draw some parallels between this situation and the one the BBC found themselves in with the Strictly Come Dancing scandal, in that it has seemingly taken far too long for any wrongdoing to be acknowledged and ultimately dealt with. Jacki and Lyle then discuss the impact this will have had on the reputation of the BBC, with reference to a new Culture Secretary Lisa Nandy's concerns over the BBC's handling of the internal investigation into Edwards' behaviour, and the continued evidence that the corporation is not learning lessons from previous cases such as those involving the likes of Jimmy Saville and Rolf Harris.

TW - this episode contains references to the crimes committed by Edwards, and mentions the likes of Jimmy Saville and Rolf Harris as other examples of this behaviour. Viewer and listener discretion is advised. If you or anyone you know has been affected by this story, the following charities continue to do amazing work helping people affected by child abuse and exploitation:

Barnardo's - https://www.barnardos.org.uk/get-support/support-for-parents-and-carers/child-abuse-and-harm/child-sexual-abuse-and-exploitation

Mind - https://www.mind.org.uk/information-support/guides-to-support-and-services/abuse/

Victim Support - https://www.victimsupport.org.uk/

Artwork & music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@therestispr.com

More information at www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss a scandal that has had the UK talking this week, and one that has dominated the build-up to one of the nation's most-watched TV shows - the Strictly Come Dancing scandal. Jacki and Lyle analyse what has allegedly taken place in the rehearsal rooms of one of the UK's most beloved entertainment shows, with allegations levelled at Graziano Di Prima and Giovanni Pernice by reality TV star Zara McDermott and actress Amanda Abbington respectively. Di Prima is alleged to have kicked, hit, and spat at McDermott during training sessions for the show, which have been revealed to last up to 10 hours on certain days as pro dancers and their celebrity partners vie for the coveted Strictly trophy. Abbington, meanwhile, has publicly accused Pernice of 'sexual bullying', most recently in an interview with Krishnan Guru-Murthy on Channel 4 News. The allegations are now being investigated by the BBC, and Director General Tim Davie revealed recently that the broadcaster had taken steps to ensure situations like this would not happen again, including having Strictly producers present at every training session to observe and ensure the safety of the contestants. Jacki and Lyle discuss how exactly it came to this, as well as the importance of risk assessing projects like this ahead of time. Jacki praises the response of the BBC, and Lyle agrees whilst also insisting that the better situation would have been for the BBC to have acknowledged these concerns sooner and adopted a more proactive risk assessment strategy as opposed to a reactive one. Jacki offers her own opinion on the merit, or lack of, in Abbington's interview with Channel 4, before she puts Lyle on the spot in asking whether he would take up the Strictly invite if offered! Previous Strictly scandals, of an ironically very different kind, are discussed, before Lyle's relative dancing talents are brought to the fore!

Artwork & music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@therestispr.com

More information at www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the event that has shocked the world over the last week - the attempted assassination of former US President Donald Trump. Jacki and Lyle discuss the immediate aftermath of the assassination attempt, as well as how the respective teams of Biden and Trump have responded. Jacki analyses the impact the image of Trump standing up after being shot might well have on the upcoming Presidential election, whilst Lyle discusses the contrasts between Joe Biden and Donald Trump when it comes to reacting to significant moments in the campaign. This is all discussed through the lens of the power of the media and, crucially, the power of words, with Biden having spoken of 'putting Trump in the bullseye' merely days before the attempt on his life. Jacki uses the excellent example of the Johnny Depp vs. Amber Heard trial as an example of how words and emotions can drive a narrative, before Lyle asks her about her own experience of jury duty here in the UK. There's time for Lyle to demonstrate his accent skills before he embarks on an upcoming touring production, and the episode threatens to derail over a few impromptu gags!

Artwork & music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@therestispr.com

More information at www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle have two very important stories on their minds - the Labour Party's landslide victory in the UK General Election, and Gareth Southgate's England side and their impending trip to the Euro 2024 final after success over The Netherlands in this week's semi-final. However, not content with reliving the excitement of these recent victories, Jacki and Lyle are taking a look at these stories through the lens of stakeholder communications. In an at times very celebratory episode, Jacki and Lyle discuss what incoming Prime Minister Sr Keir Starmer can learn from Gareth Southgate's communications, both over the last 4-5 weeks as England prepared for and ultimately took part in the recent Euros, but also over his last 8 years as England manager. Jacki outlines how Southgate has built trust over those 8 years, and how his messaging has always remained calm and consistent despite receiving near constant criticism about his tactics and England's style of play. Lyle opens up on his own previous concerns about Southgate's managerial abilities, but agrees that Starmer can learn a thing or two from him about reconnecting the key stakeholders - in his case, the electorate - with the nation as a whole. There is time to analyse the complete mess the outgoing Conservative Party still find themselves in, and Lyle also draws comparisons between Southgate, Starmer, and directors he has worked with during his acting career. Finally, Lyle once again extends a podcast invitation to Mr Southgate, before both Jacki and Lyle confidently assert what we all hope will come true - that, finally, Football's Coming Home!

Artwork & music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@therestispr.com

More information at www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are joined by the brilliant Bill Beutler! Bill is a PR consultant who has figured out how brands can update their own Wikipedia pages successfully (and stay out of trouble while doing it!) Bill is also the president of Beutler Ink, which has worked with Fortune 50 companies, Ivy League Universities, Members of Congress, and has built a whole digital agency with Wikipedia consulting as its core service. In an episode that leaves Lyle in particular absolutely mesmerised at the complexities of posting and editing on Wikipedia, Bill tells us a little about his career so far and how he came to found Beutler Ink and become an industry leader in Wikipedia consultancy. Jacki discusses her own history with Wikipedia and how she has on several occasions bowed to other people's better knowledge when asked to edit certain clients' Wikipedia pages! Jacki also asks what actors such as Lyle would need to do to establish their own Wikipedia page, with Bill taking the duo through the many rules, regulations and pitfalls that some professionals fall foul of when looking to post on Wikipedia. Bill also discusses some of the recent controversies involving Wikipedia, including how a city councillor and mayoral candidate in Portland, Oregon who, despite doing everything systematically above board when it comes to following due process in editing Wikipedia, has been found to have used taxpayer funds to do so resulting in a significant political scandal! Bill also mentions the ongoing legal battle between Wikipedia and India’s largest newswire service Asian News International (ANI), who said a paragraph in its description on Wikipedia falsely accuses it of being 'a propaganda tool for the incumbent [federal] government' and of 'distributing material from fake news websites'. ANI has now demanded the page be taken down and has filed a 20 million rupee suit against Wikipedia, with the story set to run and run! Lyle and Jacki don't quite have time to ask Bill about the impact of AI on Wikipedia, but he will definitely be appearing on an episode near you again very soon!

Head to www.beutlerink.com for more info on the brilliant work Bill and the team are getting up to!

Artwork & music by Lyle Fulton

Get in touch via lylefulton@hotmail.com

More information at www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are joined by not one but two brilliant guests! Sam Crowe-Lamont is currently interning at Dimoso, working with the team on UA, UX, and the digital side of the agency. Our mystery special guest has also been doing some work experience with Dimoso, and he has a particularly close link to our very own Jacki Vause! Both guests discuss their own experiences of work experience both past and present, with Sam discussing how he has always been someone who has been keen to pursue the more business-oriented side of life as opposed to focussing too heavily on the educational side. He discusses his own foray into crypto-currency when he was 16, and how his suspension from school a year or so later for starting an unauthorised sales business was actually praised by his mum for showing entrepreneurial spirit! Our other special guest opens up on his recent work experience at Dimoso, including constructing a website entirely dedicated to football transfers, and his work creating assets on Canva. Lyle and Jacki discuss their own work experience history, including stories about sculpturing and local print journalism! There is also time for each of our guests to offer some words of wisdom for anyone about to embark on their own work experience journey.

Artwork & music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@dimoso.com

More information at www.dimoso.com and www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and I discuss what their advice would be for businesses looking to work with a PR agency. Jacki very much takes the lead on this one, having worked on both sides of this particular relationship throughout her career. She discusses the importance of businesses knowing what they want from a PR agency, and also having a very clearly established set of values, a clear mission, and strong messaging that they wish to communicate. Lyle discusses how crucial it is for businesses to be open to the advice PR agencies give them, given that PR agencies themselves and their employees possess an array of skills that reach past the areas of marketing and communications. Jacki opens up on some of the best working relationships she has had as the owner of an agency, including working with a client who know discusses every element of their business strategy with her, not just PR! It wouldn't be an episode of The Rest Is PR with a football analogy, with Jacki this time using Georgia's recent Euro 2024 victory over Portugal, and the 'Believe' banner their fans were holding, as an example of the importance of having belief in what you're doing, before Jacki emphasises the importance of respect and recognition on both sides of the client-agency partnership. There's time for a rant from Lyle about pilates in what is otherwise a very informative episode!

Artwork & music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@dimoso.com

More information at www.dimoso.com and www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are doing something they have never done before on The Rest Is PR. That's right - they are responding to some comments that you, the audience, have left on many of the most recent episodes! Jacki and Lyle discuss a comment recently left on the recent episode regarding Mark Davies, Head of Communications for the Post Office, and the evidence he gave at the Post Office Horizon IT Scandal inquiry, with one listener asking what the role of PR actually is and whether it is simply a case of defending those you work for. Jacki agrees with this particular audience member that more needs to be done to move away from the 'spin' element of PR, and that Davies himself should certainly have asked more questions and not defended Paula Vennells as much as he did, with Jacki later bemoaning the fact that Vennells was described as less of a CEO and 'more of a PR person', much to Lyle's dismay as well! Lyle responds to a particularly forthright comment on the episode involving the brilliant Amelia and Lydia Miller from Ivee regarding the gender pay gap, with this listener asking why more isn't being made of an apparent spending gap as well! Finally, Jacki and Lyle analyse the number of comments from apparent Reform UK voters that have been left on the recent episode on the UK General Election and the importance of visual PR, with one viewer mentioning that people could learn a thing or two about PR from Nigel Farage! A first-of-its-kind episode for the podcast, and one that will no doubt be repeated - keep those comments coming!

Artwork by Dimoso

Music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@dimoso.com

More information at www.dimoso.com and www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the subject everyone in the UK, and beyond, is talking about at the moment. No, not the European Championships in Germany (although that's certainly got Lyle excited!) It is, in fact, the general election taking place in the United Kingdom on July 4th. Current UK Prime Minister, Rishi Sunak, announced the election in bizarre fashion in May, seemingly not anticipating the inclement weather and persevering with his announcement outside Number 10 Downing Street without any protection from an intense rainstorm. This is where Jacki and Lyle begin this episode which also touches on the importance of visuals when it comes to pursuing a successful election campaign. Jacki discusses how the image of Sunak walking back into 10 Downing Street soaked through has become the image of the Conservative Party's campaign so far, with Lyle emphasising that things haven't got much better when it comes to the visuals of the Tory campaign. The Labour Party, meanwhile, have elected for a very simple message which is coming across a lot clearer thus far in the form of their campaign slogan 'Change'. Jacki and Lyle analyse Ed Davey's approach to the Lib Dem campaign, which has centred on some very strong visual representations of certain policies within their manifesto, before the conversation inevitably turns to Nigel Farage and his snap announcement as leader of the breakaway Reform UK party, a right-wing offshoot of the Conservative Party. Farage recently had a milkshake thrown over him whilst leaving a pub in Clacton where he is running as an MP, with many theorising the party may well have set the whole thing up! Jacki discusses similarities between the way Farage delivers his message and the strategies employed by someone Farage himself admires a great deal - Donald Trump! With just a few weeks to go until the election itself, this episode covers all of this and more!

Artwork by Dimoso

Music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@dimoso.com

More information at www.dimoso.com and www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss how high profile individuals in the public eye interpret the news, with a particular focus on Donald Trump and how he has managed the fallout of being found guilty of all 34 counts of falsifying business records in his hush money trial. Stormy Daniels alleges that she and Trump had sex in 2006, and that she was paid money to stay quiet about the relationship in the build up to the 2016 election, which Mr Trump ultimately won. In an at time chaotic episode, Jacki and Lyle discuss Trump's ability to spin pretty much every piece of news into a positive for himself, at least from his perspective, and how he appears to be unflappable when it comes to consistently delivering his messages to his followers and the American people as a whole. Jacki outlines that there are certain facets of Trump's confidence and message delivery that other leaders could take something from, although she does emphasise that there is also a huge amount of evidence of what not to do as well! Lyle finishes the episode by saying that, in actuality, the American public have a very difficult decision to make later this year as neither candidate fills him with confidence! He also discusses the importance of having self-belief when it comes to assuming a leadership position, as that belief will then resonate strongly with your employees and other professionals you work with. Richard Branson, David Attenborough and even an idol of Lyle's, Sir Alex Ferguson, are all given honourable mentions, as is a particularly infamous policy involving a wall!

Artwork by Dimoso

Music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@dimoso.com

More information at www.dimoso.com and www.therestispr.com

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This week, Jacki and Lyle discuss the recent evidence presented by the Post Office's former Head of Public Relations, Mark Davies, to the Post Office Horizon IT Scandal inquiry. The most widely report comment made by Davies was that, in hindsight, a series of emails denying problems with Horizon 'look ridiculous'. Jacki and Lyle discuss Mark Davies' part in the scandal, considered to be one of the worst miscarriages of justice in British history, and whether he could have asked more pertinent questions of those higher up in the organisation in order to better understand the situation as it was unfolding. Lyle and Jacki address the more 'jokey' emails Davies sent to his colleagues throughout the affair and whether these are an accurate indicator about his thoughts on the situation as it stands now, and Jacki asks what more Davies could have done considering the likes of Paula Vennells, who has herself recently given very controversial evidence to the inquiry, had already made their feelings clear on what action to take. Lyle then asks the incredibly tricky question - would Jacki work with mark Davies in a PR environment knowing what she knows now? The disagreements of the previous episodes are a thing of the past as Lyle and Jacki agree that Davies' only real mistake is continuing to defend those within the Post Office who must be considered indefensible when it comes to the impact they have had on innocent people's lives.

For more on Davies' evidence to the inquiry, head to: https://www.bbc.co.uk/news/live/crgyyedx4lzt

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This week, Jacki and Lyle embark on the follow-up to the recent episode discussing Baby Reindeer, and Fiona Harvey's recent appearance on Piers Morgan Uncensored on TalkTV. Dubbed 'The Real Martha', Harvey was interviewed by Piers Morgan, who asked her about her side of the Baby Reindeer story, including how she met Richard Gadd in the first place, what her views are on the Netflix series, and whether she did in fact send 41,000 emails, 350 hours of voice messages, 744 tweets, 48 Facebook messages, and 106 letters as Gadd claims in his Oliver Award-winning script. In a rare occurrence for the podcast, Jacki and Lyle disagree when it comes to Harvey's believability, with Jacki leaning towards supporting her and her side of the story, and Lyle arguing that it is likely Harvey was being dishonest in her interview with Morgan in an attempt to defend herself. They do, however, both agree that this interview was at best unethical and at worst exploitative of someone who demonstrated a lack of media training and a limited understanding of the consequences of agreeing to this interview. Lyle brings up the rumour that Fiona Harvey is seeking up to £1 million from Piers Morgan for her appearance on his show, with Morgan later replaying that it's not the money she wants but 'an agent'. Lyle tries desperately to not sit on the fence, possibly to no avail depending on your view!

Watch Piers Morgan's extraordinary interview with 'The Real Martha', Fiona Harvey, here: https://www.youtube.com/watch?v=mK-isQXd_Qw

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This week, Jacki and Lyle are delighted to welcome the absolutely brilliant Beatka Wójciak. Beatka is the Founder & CEO of Chaos Cookie, an Art & Games studio which has recently produced the phenomenal game Squarelets! Chaos Cookie also focuses on empowering women in STEM jobs (science, technology, engineering and mathematics), with a particular focus on the gaming industry. Beatka is a software engineer with a passion for creating elegant, user-centered designs, and she has previously worked for Google as a Senior Software Engineer before founding Chaos Cookie! She was also a volunteer for UEFA during Euro 2012, which Lyle was particularly interested in! She has been mentored by the one and only Jacki Vause since heading out on her own with Chaos Cookie! In an incredibly insightful episode, Beatka discusses her career so far, including what it was like to take the leap of faith that was setting up her own company and leaving Google. She discusses how she is someone who always has a plan for any situation, stating that she has a Plan A - Chaos Cookie - right down to a plan Y and Z already established in her mind! Beatka opens up on how she came to create Squarelets, stating that it was an idea she had at University that started to take shape as a prototype during a stint in hospital. Squarelets has been an absolute revelation in the industry, being named a Game Changer by Games London last year, winner at Patch Of Approval also last year, being named an official selection at the London Games Festival earlier this year! Jacki and Beatka discuss the importance of having a PR frame of mind when embarking on founding a startup, and Lyle is inspired by Beatka's analogy of constantly testing yourself on higher springboards, in the knowledge that there isn't really such a thing as failure if your committed to following your passion.

For more information on the incredible work Beatka has been doing at Chaos Cookie, head to: https://www.chaoscookie.games/

And for Squarelets specifically, head to: https://www.chaoscookie.games/squarelets

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This week, Jacki and Lyle discuss the recently recorded interview between Piers Morgan and the woman who has come to be known as the 'real Martha' from Richard Gadd's extraordinary Netflix series - Baby Reindeer. Fiona Harvey, who stalked Gadd for a prolonged period and Gadd later wrote his one man show, Baby Reindeer, based on his experiences during this time. After its release on Netflix, Gadd took to social media to urge viewers not to seek out the real people behind the characters from the show, but within days Harvey had been identified as the woman the character 'Martha' was based on. At the time of recording this episode, the interview on 'Piers Morgan Uncensored' on TalkTV had not been aired, and as a result Lyle and Jacki were unable to comment on any of the specifics. However, in a wide-ranging chat, Lyle expresses his sympathy for Gadd, stating that as a creative you should feel safe to write based on lived experiences without the threat of the real peoples' identities being revealed. Jacki discusses Fiona Harvey's lack of PR representation, with Lyle asking whether it is necessary to provide the PR equivalent of legal aid in situations where individuals with mental health issues find themselves in these highly exposing TV situations. Jacki and Lyle both agree that the TalkTV interview is exploitative of Harvey, who has seemingly offered to tell her story without understanding the consequences of sanctioning such a move. Jacki finally discusses what an indictment this situation is on where we find ourselves as a country, with Jacki worrying that the lack of mental health care provision in the UK leads people like Harvey to seek outlets like this instead of looking for the appropriate help for her condition.

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This week, Jacki and Lyle are joined by the fantastic Amelia and Lydia Miller. The two sisters are the co-founders of Ivee, a tech platform that helps women return to the workforce after a career break and connects companies with this qualified, yet completely untapped, talent pool. Amelia is a published Gender Psychologist from the University of Cambridge as well as being a Behavioural Economics and Gender Pay Gap Specialist, and Lydia is a Future of Work Specialist and Diversity in VC Expert who has previously worked as a Deloitte Ventures CVC Investor. In an absolutely fantastic episode, Amelia and Lydia discuss the inspiration behind creating Ivee, telling the story of their mother who took a career break earlier in her career having worked at a very high level as an accountant for a number of years, but upon her return to work was forced to take a job below her pay grade and one which she was significantly overqualified for. Amelia and Lydia say that, sadly, this experience is not unique to their mother, and that there are still a number of women who experience what is known as the 'Motherhood Penalty' when looking to return to work after a career break. They point to Claudia Goldin's Nobel Prize-winning research when it comes to how the issue of the gender pay gap can be addressed, and how companies they work with need to ensure they have effective flexibility policies in order to achieve the Ivee seal of approval! Jacki discusses the PR appeal of Amelia and Lydia's story, and offers her own advice on how they can move forward in this respect with Ivee, before Lyle asks the question he was dying to ask - what it's like to work together as sisters!

For more information on the brilliant work Amelia and Lydia are doing, head to: https://ivee.jobs/

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This week, Jacki and Lyle discuss some of the more prominent documentaries that have appeared on the likes of Netflix and other platforms in recent months. Most notably, the pair focus on two highly significant documentaries that may ultimately affect the lives of the suspects involved - 'American Murder: Laci Peterson' and 'The Menendez Brothers', both of which are currently available on Netflix. Jacki discusses how, having also seen the dramatised series 'Monsters: The Lyle and Erik Menendez Story', her own perspective on the case of Lyle and Erik Menendez and the murder of their mother and father has continued to alter and shift. Lyle and Jacki both agree that we are now more compelled by documentaries of this kind than ever before. Lyle outlines the view that in the 90s and 2000s documentaries were seen as something to be afraid of when faced with a crisis or scandal due to their 'reality TV-style' nature, but we are now far more inclined to believe someone who delivers their story authentically directly to camera, and even if we remain sceptical we are still unerringly compelled by it! Lyle uses the example of Arsenal and their involvement with Amazon Prime's 'All Or Nothing' series, a behind the scenes look at the inner workings and relationships within the football club that yielded excellent results that have shaped the public's view of the club as a whole and, notably, its manager Mikel Arteta. Tottenham Hotspur also took part in this series with less impressive results for themselves and their then manager, José Mourinho, but Jacki goes further in mentioning the excellent of example of Netflix's 'Drive To Survive' which has again had a fantastic impact on the reputations of several Formula 1 drivers. Jacki analyses whether we must now consider the people-led art form that is 'the documentary' as arguably the most sought-after piece of PR media you can access, and discusses whether the likes of Phillip Schofield might have been better served involving himself with a documentary of his own rather than embarking on his ill-fated Cast Away experiment. There is time for Jacki to ask Lyle exactly how he has prepared previously for acting roles that depict real-life stories after the success experienced by Cooper Koch as Erik Menendez and Nicholas Alexander Chavez as Lyle Menendez in particular.

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This week, Jacki and Lyle discuss the ongoing issues with current PR professional resources, and the impact they are having on the art of pitching. Jacki in particular has become increasingly aware of certain PR resources, such as database and newswire platforms, lagging behind when it comes to their functionality and effectiveness in what is an ever-evolving industry. Moreover, Jacki points to how much these resources continue to cost without offering anything new in this fast-paced and competitive space. Lyle and Jacki delve into how the industry has evolved, and offer their thoughts on what new tools and resources would prove useful to professionals who are needing to be more and more inventive with their pitching strategies. On these strategies, Lyle and Jacki discuss the need for PR professionals to do more than simply source journalists email addresses and other contact details and send out an array of releases, with the industry increasingly rewarding professionals who go the extra mile and find a variety of ways to contact and build relationships with journalists and clients alike. Finally, Jacki issues a plea to anyone developing brand new tools and resources to get in touch with the podcast, with Lyle agreeing that there must be a desire by some within the industry to utilise these new technologies moving forward!

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This week, Jacki and Lyle are back with a follow-up to their preview of the Netflix film, Scoop, starring Gillian Anderson, Billie Piper and Rufus Sewell. Based on the book of the same name by Sam McAlister, played by Piper, this Netflix drama did not disappoint as it recreated the story of one of the most notorious television interviews in history - Emily Maitlis and her interview with Prince Andrew regarding his relationship with Jeffrey Epstein and allegations of sexual abuse towards young women being trafficked by Epstein. Jacki and Lyle both praise the fantastic performances of the central cast, with Anderson as Maitlis, Piper as McAlister, Sewell as Prince Andrew and Keeley Hawes as Andrew's private secretary Amanda Thirsk all drawing particular acclaim. Jacki asks for Lyle's opinion on how Maitlis' character was depicted in the film, before assessing how Andrew represents what many in the PR industry would describe as a 'problematic client', with reference to his insistence on going about things his own way rather than listen to experts around him. Lyle draws comparisons between how it would appear McAlister obtained this interview and how Martin Bashir secured his interview with Diana, with the former seemingly working with Andrew's team to help them towards what they felt was the best course of action, and the latter having recently been found to have used manipulative tactics to coerce the then Princess of Wales into being interviewed. Jacki ultimately questions, with reference to the Netflix drama, why the Palace elected to press ahead with the Newsnight interview with little to none of their own conditions put in place, with Lyle asking whether this can be considered a turning point in securing the future of the programme itself.

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This week, Jacki and Lyle discuss the importance of being original and innovative when delivering content and, particularly, speeches and large-scale events and conferences. Jacki opens up on her recent experiences at events like these, such as GDC in San Francisco, where speakers she was very excited to see ended up laying out very standard and, in Lyle's words, safe archetypes instead of leading the way with new and exciting thoughts. Jacki highlights former guest and friend of the podcast Eric Kress as a great example of someone who always has something new to say, and who does so in an engaging and ultimately entertaining way. Lyle emphasises the importance of engaging your audience, and how many industries have moved on from the days of information-heavy content. He states that it is now importance for industry leaders to capture the attention of their audiences, with Jacki mentioning the brilliant work being done by former guests Esther Stanhope and Guy Clapperton in training their clients to be entertaining as well as informative. There is time for Lyle to discuss how these themes translate across into the acting world, and for both Jacki and Lyle to air their grievances when it comes to recent events!

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This week, Jacki and Lyle address the recent statement delivered by the Princess of Wales, Kate Middleton, outlining her recent cancer diagnosis, the reasons behind her silence up to this point, and her gratitude for the support she has been shown over the last few weeks and months. Jacki and Lyle first emphasise that, when it comes to podcasting, timing can sometimes be everything! No sooner had the previous episode surrounding Catherine's situation been released, a video statement emerged which quickly dispelled all speculation and laid out the facts of her situation. Jacki discusses how well this whole situation was handled by Catherine's team, from the timing of the announcement, to the location it was filmed in, the method of delivery, and even the specifics of the message itself and the language used. Lyle praises Kate for her authenticity in what must have been an incredibly difficult set of circumstances, and both Jacki and Lyle again speculate that off-the-record briefings were to thank for the sympathetic press coverage both before and after the Princess' statement. Both Jacki and Lyle finish the episode by sending their love and support to Kate, and to everyone going through similar situations involving this incredibly damaging disease.

There are many charities doing truly remarkable work in this field, and Cancer Research UK is merely one of them. Head to https://www.cancerresearchuk.org/ for more information on the incredible work they are doing to combat this disease.

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This week, Jacki and Lyle discuss the upcoming Netflix drama, Scoop, based on the book Scoops: Behind The Scenes of the BBC's Most Shocking Interviews written by former BBC producer Sam McAlister. Specifically, the film centres on arguably the most shocking interview of the 21st century - Newsnight's interview with Prince Andrew about his association with Jeffrey Epstein and allegations of sexual assault of a minor against Andrew which he denies. The biographical drama stars Gillian Anderson as Emily Maitlis, Billie Piper as McAlister, and Rufus Sewell in the role of Prince Andrew. Directed by Philip Martin, it depicts the process of securing the 2019 interview, and is due for release in early April. Jacki and Lyle discuss similarities between this dramatisation and those recently released depicting real-life events, such as the recent Alan Bates vs. The Post Office on ITV. Lyle asks whether PRs will need to become more aware for the need to control the narrative of a particular story before scriptwriters and TV producers get there first! Jacki opens up on her intrigue about how the film will recreate the moments that led to the interview itself, with the efforts of McAlister and Maitlis to secure the interview yet to have been dramatised on screen. Lyle and Jacki then discuss what the film's directors are hoping the audience will take from the film, with Lyle mentioning that this is a consideration at every level of performance art.

For more details on what to expect from Scoop on Netflix, head to: https://www.netflix.com/tudum/articles/scoop-prince-andrew-movie-rufus-sewell-gillian-anderson

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This week, Jacki and Lyle discuss the question everyone is asking. Namely - where's Kate? Jacki and Lyle analyse the recent events that make up the mystery surrounding the Princess of Wales, who it was announced earlier this year was attending a hospital for a scheduled abdominal surgery, but who has been somewhat conspicuous by her absence since. Recent events have centred on the release of a supposed Mother's Day photo of Kate, now Catherine Windsor, with her three children which was later the subject of a 'kill order' by the likes of Reuters and the Associated Press due to the belief that it had been manipulated in some way. Kate later released a statement apologising for the confusion, claiming she had engaged in some amateur photo editing and this was an example of that particular pastime. Speculation has only grown since then, with many theories being posited before a photo, allegedly of Prince William and Kate, was released earlier this week by The Sun. Many believe this to be Kate and William, while others have speculated that this is a body double used by the Royal Family in order to quash the ongoing narrative. Whatever the truth of the situation, Lyle and Jacki discuss the way the Royal Family has dealt with this situation, and the differences between their strategy with Kate's situation and that of King Charles, who went into the same hospital for cancer treatment but has since been significantly more visible. Jacki opens up on her experience with off-the-record briefings, which she believes may have been in play in this instance, and Lyle discusses how there is a need for this press to exercise greater caution due to the comparisons that can be drawn between their treatment of Kate and previous treatment of Princess Diana. There is time to discuss Jacki's trip to San Francisco, and Lyle's upcoming drumming exploits!

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This week, Jacki and Lyle respond to yet another development in the saga that has gripped Formula 1 over the last few weeks. Unlike in previous episodes covering this story, where our hosts have been reacting to information that later became outdated as the story developed apace, this week Jacki and Lyle were able to respond to the latest news minutes after it broke! Namely, that the complainant in this case against Red Bull Racing Team Principal Christian Horner has been suspended. It is the latest twist in a quite extraordinary scandal which has rocked the most successful team on the grid and had many inside and outside F1 speculating for weeks. Jacki and Lyle use this opportunity to discuss how this is an example of so-called 'Black PR' or 'Dark PR'. Jacki discusses her own experiences of this strategy, and Lyle analyses what the future might hold for Horner himself, Max Verstappen, whose father Jos has been extremely outspoken on the situation, and the Red Bull Racing team as a whole. As ever, there is time for a classic Lyle footballing analogy, and Jacki tells all about her recent birthday!

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This week, on International Women's Day 2024, Jacki and Lyle discuss the importance and significance of individual awards, in light of Jacki's nomination for the Modern Woman Award 2024! Modern Woman, a fantastic platform founded by friend of the podcast Rosie Coxshaw, has partnered with The Inspiration Awards for Women where the award will be presented at a ceremony at the Landmark Hotel in London on 22nd March! This got Jacki and Lyle thinking about the merits of individual awards, with Jacki opening up on how she felt when she heard she was nominated, and how it is always an opportunity to look back on what you are proud of when it comes to your career as well as championing others in your industry and those who have helped you along the way. Lyle discusses his own (very limited) experience of awards ceremonies, and how in actuality even at the highest level, such as with the likes of The Oscars and The Grammys, being nominated is fact the key indicator of exceptional performance and commitment. There is time for Jacki and Lyle to get their dates muddled when it comes to their respective birthdays, and there is initial confusion as to which podcast our intrepid duo are hosting at the time!

To vote for Jacki, and indeed any of the other fantastic nominees for the Modern Woman Award 2024, head to: https://modernwoman.co/award-vote/

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This week, Jacki and Lyle head out on a second lap of the Christian Horner story, as Red Bull Racing's internal investigation ends in them clearing their team principal of inappropriate behaviour. Jacki and Lyle discuss whether this is indeed the end of the story, and what the investigation process and ultimate outcome means for the Red Bull brand. Lyle compares Red Bull to Manchester City, claiming that despite their on-track success, Ferrari, who he compares with his beloved Manchester United and who will soon be strengthened by the arrival of Lewis Hamilton, will always be the more iconic brand within F1, with Jacki going one step further by mentioning that the latter's recent lack of success has not had an adverse affect on said brand. Both Jacki and Lyle also discuss Red Bull's continued transparency with the press, despite pressure from Ford CEO Jim Farley who criticised their unsatisfactory response to the allegations. There is time for an honourable mention for the brilliant Netflix series, Drive To Survive, and Lyle extends his customary invite to anyone involved with Red Bull Racing team!

DISCLAIMER - Since recording this episode, new information has come to light in the form of anonymous leaks which allegedly details text messages and photographs sent by Christian Horner to the woman who has made the aforementioned allegations. Horner himself has released a statement to reiterate his innocence, and these leaks have yet to be verified. This episode was recorded before this new information came to light, and there will be a part 3 to this series to respond to this breaking news very soon!

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On the latest episode of The Rest Is Alcohol, Jacki and Lyle discuss what it has been like so to make the podcast, and the wonderful feedback they have had so far. Lyle focusses on the idea of 'experiences' and how your approach to the idea of alcohol can either elevate or dampen these experiences over time. Jacki analyses how young people's outlook on drinking is markedly different to what it was like when she was that age! There is many a rant about the availability of water on nights out, but also plenty of praise for the innovators within the industry who are breaking the mould when it comes to low and non-alcoholic alternatives to the established names in the drinks industry. Particular mention is given to Lucky Saint, whose non-alcoholic beer is now a staple in pubs across the country, and the likes of Berczy Drinks and Impossibrew, whose appearances on Dragon's Den have caused a stir within the industry. Jacki and Lyle then take a look forward to some of the fantastic guests who will be appearing on the podcast very soon!

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This week, Jacki and Lyle react to Giovanni Pernice's first television interview since the release of the results of the BBC's internal investigation into allegations made by Amanda Abbington about her experience working with him on Strictly Come Dancing. Interviewed by Christine Lampard on Lorraine, Pernice gets his version of events across, explaining how he had only intended to push Abbington as hard as he did as he felt she stood a good chance of winning the competition, whilst acknowledging his tough training style and expressing his relief that, in his opinion, the most serious 11 of the 17 allegations were cleared by the BBC. Jacki and Lyle agree that Pernice performed solidly in the interview, although Lyle outlines his view that he wasn't 'sparkling' throughout whilst Jacki discusses how he was 'blindsided' by questions late in the interview that mentioned a statement from Abbington's solicitor and previous comments made by Laura Whitmore, who had previously also danced with Pernice on the show. Jacki asks Lyle what he would advise Pernice to do next, with both Jacki and Lyle agreeing that he and his team should take their time before deciding next steps after what was at times a chastening interview, with Lyle using the example of GB News as perhaps being an outlet his team should look to steer clear of! Christine Lampard's (formerly Bleakley) interview style also comes under scrutiny, with Jacki and Lyle agreeing that her body language was at times very closed off, and Jacki offering the opinion that there may have been a slight bias on display due to Lampard's friendships with Abbington, Whitmore and Ranvir Singh, who had also appeared on Strictly and partnered with Pernice in a previous series. The Irish ITV host's surname allows Lyle to, as ever, bring football into the conversation!

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This week, Jacki and Lyle discuss the situation surrounding allegations made against Red Bull Racing team principal, Christian Horner, and how the team themselves are dealing with the ongoing scandal. Jacki begins by praising Red Bull's crisis communications strategy, in particular their continued transparency and the authenticity they have demonstrated both with their own comms and the visibility they are continuing to give Horner on the eve of the new Formula 1 season. Lyle discusses the recent PR Week article which quotes the likes of Lorna O'Neill, former head of comms at Thomas Cook, and industry veteran Mark Borkowski, both of whom state that Red Bull will need to tread carefully given how synonymous Horner is with the Red Bull F1 brand. There is time for the two to outline their preference between Horner and Mercedes principal Toto Wolff, and Lyle includes his customary football analogy, comparing the two F1 supremos to the likes of Sir Alex Ferguson and Arsène Wenger in their heyday.

For the PR Week article on this situation, head to: https://www.prweek.com/article/1862223/horner-playing-hardball-%E2%80%93-whats-gone-wrong-red-bulls-crisis-plan

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This week, Jacki and Lyle are joined by the brilliant Catherine Channon. Cat is the Senior Vice President of Global Communications at Hurtigruten Expeditions, a sustainable expedition travel company, specialising in taking mindful and curious adventurers to the farthest corners of the world. She has previously been the Head of International Communications and the Vice President of Global Corporate Communications at the gaming giant EA, as well as the Director of International Integrated Communications at Warner Bros., where she headed up the International Public Relations, Community and Social Media teams and oversaw the regional press, social and influencer operations of what is one of the biggest entertainment corporations in the world. Cat has also worked for the likes of Take 2 Interactive, Blizzard Entertainment and the Eurogamer Network, and she is the leading individual fundraiser for the fantastic charity GamesAid. Cat joins Jacki and Lyle to discuss her career so far, including how she transitioned from working as a journalist for Future Publishing, notably on the Official Playstation magazine, into the PR industry and what inspired the move. She also discusses the importance of establishing relationships with external partners, before swapping stories with Jacki about their experiences with both crisis and internal communications. Lyle asks Cat about the advice she would give businesses looking to reduce the human impact of significant organisational changes, referring to a piece written in GamesIndustry.biz outlining the advice Cat would give to businesses in communicating through change, which Editor-in-Chief James Batchelor described as an essential read recently. There is time to discuss Jacki's recent trip to Florence, Cat's fundraising plans for 2024 including an attempt to swim the Channel, and their mutual interest in taxidermy!

For the GamesIndustry.biz article outlining Catherine's advice on communicating through change, head here: https://www.gamesindustry.biz/how-to-effectively-communicate-through-change

For more on the brilliant work Games Aid do, head to: https://www.gamesaid.org/

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This week, Jacki and Lyle discuss the importance of archiving, and maintaining archives within both your personal and professional lives. This topic stemmed from Jacki purchasing some artwork which her husband, James, had mentioned he liked, only to discover that the artwork was previously owned by a woman by the name of Dione Guffey. Guffey, full name Dione Guffey Kenzer and married to Myron Kenzer, had worked for prominent advertising company J. Walter Thompson in the 1950s. Jacki discovered that she had also been painted by iconic artist Andy Warhol, but was unable to find further information having become fascinated with her story. In an intriguing episode, Jacki states that she is keen to contact J. Walter Thompson to ask if they have any archived information on Dione, and she uses this example to discuss the benefits and importance of maintaining historical records at your business, expressing her regret that she hasn't done the same at Dimoso. Lyle discusses his own experiences of archiving, including how his school employed a dedicated archivist which was a position he has previously thought unnecessary before realising its importance later down the line, and how there was a brief period where a chance discovery led to speculation that he may be part Italian! Jacki and Lyle also discuss the possibility of opening a business archiving business together, but doubt they'd have the time!

Artwork by Dimoso

Music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@dimoso.com

More information at www.dimoso.com and www.therestispr.com

Follow us on Twitter - @TheRestIsPR

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This week, Jacki and Lyle discuss recent comments made by certain experts and professionals within the hospitality industry that have highlighted how an increase in people doing 'Dry January' has led to lower performance figures than they expected, and how statements like these can set a dangerous precedent when it comes to the importance we place on drinking alcohol in pubs and restaurants. Lyle analyses how he feels these industry experts are paying attention to the wrong metrics considering the increasing desire by many pub-goers to engage in a non-alcoholic beer or two at social events, even going as far as to say they might see more impressive numbers if they analysed these stats in detail as non-alcoholic drinks can be consumers at a slightly quicker rate! Jacki discusses how pubs, restaurants, and the hospitality industry at large need to do far better when it comes to providing a range of non-alcoholic drinks including wines and spirits, mentioning a landlord friend of hers who himself doesn't drink, but acknowledges that the range they offer at his pub could be better. There is a note of hope to end on, as Lyle opens up about his recent experiences in pubs where non-alcoholic beers like Lucky Saint are now increasingly available on draft, with the hope that this only becomes more prominent in the months and years to come!

Artwork by Dimoso

Music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@dimoso.com

More information at www.dimoso.com and www.therestisalcohol.com

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This week, Jacki and Lyle discuss the age old phenomenon that is the January Blues! As we head into February in 2024, our hosts open up about how their January was, and what their plans are now that the traditionally blue month is behind them. Jacki analyses how businesses deal with the January blues, and also breaks down with Lyle the responsibility we, the public, have as well as the media in particular when it comes to finding the good stories in the midst of the conflicts and other bad news stories that will always persist throughout the news worldwide. The team once again discuss the Post Office scandal in this regard, with Jacki pointing out that the story of Lord Arbuthnot and his support for Mr Bates and the campaign as a whole was only reported on as part of a wider 'bad' news story, with Lyle outlining that, particularly in the midst of such a difficult month for so many, journalists should be looking to elevate these good news stories and make them stand out amongst the bad. There is also time to discuss Lyle's failure to fully understand the physics behind his new whiteboard, and his propensity to say Macbeth in theatres!

Artwork by Dimoso

Music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@dimoso.com

More information at www.dimoso.com and www.therestispr.com

Follow us on Twitter - @TheRestIsPR

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This week, Jacki and Lyle discuss a couple of news stories that are making waves either side of the Atlantic - namely, the phenomenon that is the latest series of The Traitors here in the UK, and Donald Trump's increasing momentum in the race to become the Republican candidate in the upcoming U.S. Presidential election. In an at times chaotic episode, during which Lyle manages to make up an entirely new UN position, Jacki discusses the success of the BBC's comms strategy around the latest series of The Traitors, and how despite it being a message that continues to divide opinion, the consistency Donald Trump is demonstrating when it comes to delivering this message may well be a key reason for his recent successes in the Republican primaries. Lyle analyses whether TV concepts like The Traitors and Love Island would have existed in the 20th century, and Jacki opens up on why her husband refuses to watch The Traitors! Whether you're a Faithful, a Traitor, or simply as baffled as Lyle and Jacki are by Trump's return, this one is not to be missed!

Artwork by Dimoso

Music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@dimoso.com

More information at www.dimoso.com and www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week on The Rest Is Alcohol, Jacki and Lyle are joined by friend and former guest of The Rest Is PR - the brilliant Ben Williams. Ben is the Founder & Managing Director of Kiln, a digital transformation agency, and he has previously held positions at Apple, InMobi and Channel 4! Ben is also 5 years sober, having stepped away from alcohol around the same time as he founded Kiln. In an open and incredibly informative episode, Ben opens up about his struggles with alcohol in the past, including how problems with alcohol have sadly led to friends and family members passing away. He discusses how his decision to become sober after years of experiencing a problematic relationship with alcohol occurred at a crucial time in his life, where he had a choice of which direction to head in. Ben talks to Jacki and Lyle about how beneficial the choice he made at that time has been for his life since. He also implores people to have the conversation and decide what is best for themselves, emphasising that he stills goes to the pub with his friends, many of whom still drink. Lyle, Jacki and Ben finish the episode on the message that it is important not to judge people for their choices either way, and how important it is to be kind to one another when it comes to the very complex topic of alcohol.

TW: This podcast discusses issues surrounding the subject of alcoholism, mental health, and family bereavement. Listener discretion is advised.

Artwork by Dimoso

Music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@dimoso.com

More information at www.dimoso.com and www.therestisalcohol.com

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This week on The Rest Is Alcohol, Jacki and Lyle are joined by the wonderful Bryony Purdue. Bryony is a cabaret performer, host, and producer, as well as being a professional singer and recording artist in her own right, with a new album on the way and having previously been a Jools Holland nominee for 'Best Up and Coming Artist' at the 2022 Boisdale Music Awards. Bryony has also recently been touring with the highly regarded Fleetwood Mac tribute band, Transatlantic Rumours, which is where the story of her Dry January begins in this fantastic first official episode of the podcast. Bryony discusses why she decided to embark on Dry January this year, opening up on the reasons she has stopped drinking alcohol in the past, as well as a recent ADHD diagnosis that she discovered can be linked back to a particular relationship with alcohol. Bryony also discusses the benefits this decision has had on her work, as she has become more sharp and focused during gigs as a result, before discussing with Jacki and Lyle the difficulties associated with Dry January and other breaks from alcohol when it comes to social situations. Jacki labels Bryony the 'Queen Of Soho', which it's hard to argue with, and Bryony discusses a brilliant book she has been reading called 'This Naked Mind' by the exceptional Annie Grace. A brilliant, open, and engaging first episode with a truly wonderful guest!

'This Naked Mind - Control Alcohol, Find Freedom, Discover Happiness & Change Your Life' is available on Amazon: https://www.amazon.co.uk/THIS-NAKED-MIND-myth-busting-consumption/dp/0008293430

For more on Transatlantic Rumours, head to: https://www.westhousemusic.com/transatlanticrumours

And for more on Bryony's cabaret production company, Crowd Pleaser Events, head to: https://www.crowdpleaserevents.com/home

Artwork by Dimoso

Music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@dimoso.com

More information at www.dimoso.com and www.therestisalcohol.com

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the phenomenon that is evergreen content. By definition, evergreen content is Evergreen is search-optimised content that is continually relevant and remains fresh for consumers over a prolonged period of time. Examples of this type of content include to-do lists, DIY videos, tutorials, top 10s and other similar types of content, and often these digital publications can be built upon at different times of the year. Many businesses and organisations produce evergreen content for seasonal campaigns, ranging from Christmas tutorials to back-to-school checklists. Jacki analyses how important this type of content can be for businesses looking to make waves in their industry, and how it is important to be innovative when producing this content in order to stand out from the crowd. Lyle, appearing from Dimoso HQ for the first time in a long while, announces that the podcast has officially reached 5000 streams, and discusses how podcasts themselves can be an example of how evergreen content can be delivered to a target audience.

Artwork by Dimoso

Music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@dimoso.com

More information at www.dimoso.com and www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss a subject that has gripped the nation as a result of a truly extraordinary drama series which aired on ITV earlier this month - Mr Bates vs The Post Office. Starring Toby Jones, Monica Dolan and Julie Hesmondhalgh among other, this exceptional dramatisation of the Horizon IT scandal, otherwise known as the British Post Office scandal, depicts one of the biggest miscarriages of justice ever witness in the United Kingdom. Hundreds of sub-postmasters were wrongly prosecuted for theft, false accounting or fraud as a result of the flawed Horizon accounting system, created by IT juggernaut Fujitsu. Incidentally, as is discussed in this episode of the podcast, this system is still in use today. Jacki and Lyle analyse the impact the ITV drama has had on the ongoing campaign for justice for the victims of this scandal, led by the inspirational Alan Bates. Jacki asks how it was only when this drama was broadcast that the government started to take notice, and why the Post Office didn't act when the crisis was first discovered. Lyle then discusses the involvement of Paula Vennells, former Post Office CEO who has recently handed back her CBE after a petition for her to do so garnered over a million signatures, and current Liberal Democrat leader Ed Davey, who was Minister for Postal Affairs in the coalition government and refused to meet with Alan Bates in 2010. Jacki and Lyle finish by discussing the lack of leadership within the Post Office and the effectiveness of the response to the outpouring of support from the British public in light of the excellent ITV drama.

Head over to ITVx to watch the brilliant Mr Bates vs The Post Office: https://www.itv.com/watch/mr-bates-vs-the-post-office/10a0469/10a0469a0001

Artwork by Dimoso

Music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@dimoso.com

More information at www.dimoso.com and www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the recent developments in the situations involving both Amanda Abbington and Phillip Schofield, with a particular focus on the decisions they and their comms teams have made, and whether they have helped or hindered their respective reputations. Amanda Abbington recently received and apology from the BBC regarding the complaints she made about her Strictly Come Dancing professional dance partner Giovanni Pernice. However, whilst some of her claims were upheld, many of the allegations were thrown out by an independent investigation conducted by the BBC, leaving both sides feeling both vindicated and frustrated in equal measure. Abbington has since conducted more interviews explaining her situation and the experience she had on the hugely popular BBC programme, with Pernice using an entirely different tactic by remaining silent for much of the investigative process. Jacki discusses her belief that it is in fact Pernice who has conducted the better comms strategy by remaining largely out of the picture while the investigation was ongoing. She goes on to say Abbington has not come across well at all in any of her interview appearances, most notably in her interview with Krishnan Guru-Murthy in the immediate aftermath of these allegations coming to light. Lyle agrees with Jacki for the most part, with the pair analysing whether this was in fact the fault of the PR team around Abbington who should have advised her better when it came to these appearances. Conversation then turns to Schofield, with Jacki having had the chance to consume the second and third episodes of his Cast Away programme and Channel 5. The 'mic drop' at the end of the final episode did not impress Jacki and Lyle at all, with Lyle even going as far as to claim very few people will have paid too much attention to a gesture Schofield likely hoped would spark debate! Jacki again laments the decision-making of those around Schofield who, she believes, should have known better than to choose this particular programme for his return to our TV screens. There's time for many a 'first-person' statement from the pair in what is a particularly fiery episode!

Artwork & music by Lyle Fulton

Get in touch via lylefulton@hotmail.com

More information at www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

Happy New Year from The Rest Is PR! This week, Jacki and Lyle share their predictions for the year ahead, including many a theory on the impact AI could have in 2024. Jacki discusses how important thought leadership and strong opinions within the C-suites of organisations will be over the coming months, while Lyle analyses the need for professionals at every level to embrace new technologies heading into the new year - mostly because we're likely to see them arrive every few weeks! The pair discuss Dimoso's plans for the coming year, and there is even time for more exclusive updates on Jacki and Lyle's brand new spin-off podcast - The Rest Is Alcohol, which is arriving very early in 2024!

Artwork by Dimoso

Music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@dimoso.com

More information at www.dimoso.com and www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

Jacki Vause and Lyle Fulton are delighted to announce the launch of a brand new podcast - The Rest Is...Alcohol! Dimoso CEO Jacki and actor, musician and writer Lyle, the team behind The Rest Is...PR, will be presenting a spin-off podcast on the subject of alcohol, alcoholism, and people's relationships with drinking. The pair open up about their own experiences with alcohol throughout their lives, with Jacki having been completely teetotal for a number of years now and Lyle having changed his mindset when it comes to drinking after an incident last year.

This brand new podcast will be an open and inclusive look at the landscape of alcohol across the world. Jacki and Lyle will welcome guests from all corners of the alcohol landscape, including people who have experienced alcoholism in their lives, those who are in the middle of recovery, as well as professionals from the alcohol industry, including breweries, charities, and everywhere in between!

So join Jacki and Lyle as they embark on a journey of discovery into the world of alcohol. When it comes to podcasts on this vast of all subjects, they might just be the best of the rest. The rest? The Rest Is...Alcohol.

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A very Merry Christmas to you all from the team at The Rest Is PR! As we head towards New Year's Eve and 2024, Jacki and Lyle take a look back at some of the highlights from the podcast in 2023! They begin by stating that it would be impossible to talk about all of the highlights, mostly because every episode has been absolutely fantastic. Lyle discusses how the Netflix Beckham documentary episode was a particular highlight for obvious reasons, and he also opens up on the importance of the episode on alcohol and how it may well have inspired another podcast hosted by the duo. Jacki takes us through some fantastic episodes with, such as having the brilliant Esther Stanhope on the pod, the wonderful Helen Neal whose episode encouraged Jacki to re-write some of her messaging and position literature, as well as some great recordings with the likes of Eric Kress, Charles Orton-Jones, Sophia Aubrey Drake - whose episode on diversity was another brilliant highlight - and Caroline Wheeler to name only a few! Jacki and Lyle finish the episode by teasing their next podcast project - The Rest Is Alcohol - which will be arriving in 2024. Needless to say, 2023 was an incredible year for the podcast, and 2024 looks set to be even bigger still!

Artwork by Dimoso

Music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@dimoso.com

More information at www.dimoso.com and www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the extraordinary interview Baroness Michelle Mone gave alongside her husband, Doug Barrowman, earlier this month on the BBC programme Sunday with Laura Kuenssberg. In a quite remarkable piece of television, Mone revealed that she had, in fact, lied to the press about how she and her family stood to profit to the tune of up to £60 million as a result of PPE contracts negotiated between her husband's company on the government at the height of the Covid-19 pandemic. Mone had herself recommended Barrowman's company to the government during a period of crisis for PPE provision during the pandemic, and as a member of the House of Lords it has been stated that profiting from this arrangement may well have presented ethical issues that are now being investigated. Barrowman's company is also under investigation due to the poor quality of the PPE provided as a result of the near £200 million contract. Jacki and Lyle discuss just how much this can be considered a PR fiasco, with particular reference to Mone's defence that she believed she had done nothing wrong, her repeated assertions that there was no case to answer, and the notion that she lied about the prospect of profiting from this crisis in order to protect her family. Jacki and Lyle demonstrate how passionate they are about this topic throughout, whilst also praising Kuenssberg for how she conducted the interview itself.

Artwork by Dimoso

Music by Lyle Fulton

Get in touch via lyle@dimoso.com or info@dimoso.com

More information at www.dimoso.com and www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.