David Yelland and Simon Lewis discuss the Princess of Wales’ unprecedented video announcing the end of her chemotherapy treatment. There has been nothing like it in the history of the Royal Family's communications and it’s a move that rewrites how they speak to people. Does it come with risks?

Also, what have we learnt about how the Labour government is handling its PR? We look at leaning into unpopularity in an age of populism, and moving Margaret Thatcher’s portrait, and reveal the secret tactics used by the government to reach rioters in the summer.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David and Simon share their advice on how to lead

With the UK general election upon us, David Yelland and Simon Lewis look at the two sides of campaigning of all kinds – positive PR and negative PR. Who decides whether to go for optimism or fear, and what works? In the great game of persuasion that is PR, connection is key. When Banksy’s migrant boat was carried across a sea of hands at Glastonbury it was a moment of powerful positive communication. But in the world of short-term political campaigning, negative PR can be an equal but opposite strategy.

Also, as many MPs and prospective MPs face the possibility of defeat, David and Simon dsicuss the art of being disappointed in public. How best to lose with cameras whirring?

And the power of being seen in the right place with the right people at the right time – why the PR industry loves Wimbledon.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

Three podcasts, one question: How influential is the media on the election?

Newscast, The Today Podcast and When It Hits The Fan are coming together for a special election episode. Hosts from all three podcasts will discuss the role of the media in this summer's political campaign. Do newspapers still matter to political campaigns? Do the TV debates change people’s minds? And how much impact is social media really having?

The episode features Adam Fleming, Amol Rajan, Alex Forsyth, Marianna Spring, David Yelland and Simon Lewis.

This episode was a collaboration between the teams that make Newscast, The Today Podcast and When It Hits the Fan.

David Yelland and Simon Lewis discuss Taylor Swift’s 'magical air cover' and the power of having your photo taken backstage or anywhere inside the Eras tour, whether you’re the Royal family or Keir Starmer. But would every politician risk the Taylor test?

And the latest political fan-hitters - why no-one wants to be a 'Putin ally', the Conservative’s 'Betgate' and how to get your message across if you're the SNP and you know most people listening can’t even vote for you.

Also, how podcasts, social media and the change in the velocity and ferocity of comment has so damaged the reputation of Gareth Southgate’s England. Is it possible to recover from losing the commentariat?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis administer the Fan Hitter PR slide rule to Sir Keir Starmer's election campaign. How has the Labour leader dealt with some of his stickier PR moments around his previous endorsement of Jeremy Corbyn, questions on tax and his dad's job as a toolmaker provoking laughter in Grimsby? Also, even though they are currently ahead in the polls, Labour - like the England football team - has to deal with the perennial PR problem of expectation management. Perhaps they could both learn a thing or two from the Royal Family?

Also, the Green Party's election campaign. How do you keep people listening when your core message - climate change - could be seen as alarmist? One solution is to focus your comms locally, which is what the Greens are doing. As is Nigel Farage...

And finally, actor Joe Alwyn has spoken out about his previous relationship with Taylor Swift. What can we learn about being dragged into the media spotlight on account of who you love – and then break up with? How best to deal with the global glare of Swifty scrutiny?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David and Simon analyse what is arguably the biggest PR moment in British electoral history - Prime Minister Rishi Sunak's decision to leave the D-Day celebrations in Normandy early. Simon takes us behind the scenes at Number 10 to try to work out exactly how things went so wrong for the PM.

Nigel Farage - he's been accused of 'dog whistle' politics. What are they, and how do they work?

And - the acquittal of tech tycoon Mike Lynch. What are the lessons to be learned from surviving the nine circles of media hell?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis look at why private schools seem to be losing the PR battle over their VAT exemption. A core principle of PR is to anticipate problems and mitigate them. This one has been coming down the track towards independent schools for years - why did they get it so wrong?

Also, the Liberal Democrats' election strategy of "tactical disruption" - which mainly involves Sir Ed Davey getting wet and apparently having the most fun of all the leaders on the campaign trail. As David and Simon continue to look at the use of PR by different political parties during the election campaign, they ask if the Liberal Democrats are adopting the PR tactics pioneered by disrupters like Richard Branson’s Virgin Atlantic and Airbnb in the US. It's winning the party precious press coverage, but is there a downside to the election stunts?

And what does it mean for the concept of a Fan Hitting crisis if being a convicted felon is not necessarily career ending? David and Simon are, of course, talking Donald Trump's guilty verdict in his hush-money trial. Does reputation matter in a post-shame world?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis debate the first of a series of PR reviews into the up and coming general election. Starting with Rishi Sunak's announcement in the rain last week, they'll be looking at how the parties launched their campaigns, their use of campaign videos and slogans, and how and when the press decide to take sides.

They also discuss how PR has been put on the stand at the Post Office Horizon IT Inquiry.

New to When It Hits The Fan, if you have a “Quick Wins” question for Simon and David about managing your personal PR, send them a voice note on WhatsApp with the word “Fan” to +44 3700 100444 followed by your question.

Producer: William Miller Editor: Sarah Teasdale Music by Eclectic Sounds A Raconteur production for BBC Radio 4

Quick Wins is a series of short episodes from the When It Hits the Fan team to help you navigate your own personal PR.

In your professional life as well as your personal life, what you say no to can be more important than what you say yes to. In this episode David and Simon share their advice on how to do it the right way - to a boss who is asking you to overwork, to a job offer that's not the right fit or when you smell a rat. How to set the right boundaries?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis discuss South West Water’s handling of the Brixham water contamination and what this tells us about the fundamental problems in the UK water industry. Why were the people of South Devon told their water was safe when it was not? And when a crisis hits, who is the best person to speak on behalf of a company. Is it the 'chief customer officer'?

Also, in the week The Sunday Times Rich List is published, Simon and David share some secrets about how the blue chip PR world tries to get people on the list - and also get people off it!

And does the PR industry look after the mental health of its own people well enough? They take a look at a concerning report.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

Quick Wins is a series of short episodes from the When It Hits the Fan team to help you navigate your own personal PR.

In this episode, David Yelland and Simon Lewis discuss the power of an apology. Professional - and personal - relationships are based on being able to say sorry at the right time. So how do you mark sure yours hits the mark? Do it before the sun goes down, do it the hard way and always mean it.

Producer: Eve Streeter Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David and Simon share their advice on how to deal with online abuse.

This week, two of the world’s biggest tech companies have found themselves in PR crises of their own making. Why did Apple's new iPad Pro 'crush' advert misfire so badly? Meanwhile at Baidu - China’s biggest search engine - its PR boss has lost her job after videos of her promoting a toxic work culture went viral.

David Yelland and Simon Lewis go to the heart of a secret and little understood reputational war and look at the real battle between the west coast of America and China’s Silicon Valley.

And - bowing out gracefully. How Nadhim Zahawi’s exit strategy from politics ticked all the PR boxes.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis discuss Manchester’s Co-op Live arena opening delays – will these prove to cause long-term reputational damage to the great north-western institution, or will they be a blip that's soon forgotten?

Also, why did so-called "well-placed sources" in Westminster seek to spin the London Mayoral Election result after the polls had closed? Was it good PR?

And how’s it going for Donald Trump trying to spin from inside his Manhattan court room? David and Simon peak inside the Trumpian bubble and look at how PR advisors sometimes protect the rich and powerful from bad news.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis discuss the resignation of Huw Edwards and how the BBC has handled this ongoing crisis – its PR, its strategy and the enduring power of the tabloids in this country to throw an incendiary device into famous places.

They also lift the lid on the art of euphemistic spin and how the language of PR was used in the Post Office IT Horizon scandal - or should we say “anomaly”?

And, runaway horses - how the Army responded to the surreal and shocking Household Cavalry rampage through central London and why you’ll now find a significant number of former Army officers in PR.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

In a special episode of When It Hits the Fan, Simon Lewis and David Yelland talk to Matthew Freud about his 40-year career at the head of one of the most influential PR businesses in the world. Freud Communications has promoted and protected the reputations of the biggest names in Britain.

Born into the famous Freud family, he married into a global media dynasty to become Rupert Murdoch's son-in-law. He has kept the secrets of the rich and the powerful as well as advising prime ministers and pop stars.

In this rare broadcast interview, Matthew Freud discusses power, politics and his views on British public life from his unique perspective at the pinnacle of public relations.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

On When It Hits the Fan, we often talk about crises as if they should be avoided at all costs. But Dorothy Byrne, the former head of News and Current Affairs at Channel 4, is living proof that walking towards the fan is often a hallmark of people that effect positive change.

In this special deep-dive interview, David Yelland and Simon Lewis talk to Dorothy about the relationship between PR and journalism, being lobbied, and her fearless approach to reporting the truth – including her 2019 MacTaggart lecture when she called the then prime minister a “known liar”.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

In this special episode, David Yelland and Simon Lewis talk to Mick Lynch, the leader of the RMT, about how to get your point across.

We seem to be living through a time when words too often fail us. But there are some people in our body politic whose words cut through - regardless of our own thoughts on their views. Many of Mick Lynch's head-to-heads with journalists and politicians have gone viral. Like - when speaking directly to a government minister - “He’s lying… you are telling lies.” To a journalist: "You do come up with the most remarkable twaddle,” and, during a speech, his rallying call: "We refuse to be poor anymore.” He even managed to win public sympathy for that most unpopular of disruptions – a nationwide train strike.

How does he do it?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

In this episode, David Yelland and Simon Lewis discuss the lessons learnt from the Princess of Wales’s video announcement that she is undergoing treatment for cancer.

It raises some important issues for the Royal Family in a social media age. And for all of us. What is privacy in the online world? How can people in the public eye manage their privacy in the global village that is social media? And for the Royal Family going forward, what can the Palaces do to protect individual members while also promoting the royal brand?

The Royal Family are in the vanguard here. What Kate is experiencing is what many others may have to face in the future. Will this be a turning point?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Assistant Producer: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

In this episode, David Yelland and Simon Lewis are talking TikTok. In the US, the social media platform is facing an existential threat. But behind it is a world of Chinese PR that’s not making the headlines. How does it work? And what are all the western PR agencies embedded in China doing there?

Also, as the risk of IT system crashes and cyber attacks escalates, David and Simon lift the lid on the role of communications in the booming cybersecurity sector.

And following the short video of the Princess of Wales released on The Sun’s website, they ask if this is a PR master stroke, or something else. What is going on?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Assistant Producer: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

As a former editor of The Sun, and the late Queen’s first communications secretary, David Yelland and Simon Lewis used to be on opposing sides of a Royal PR disaster – David working to expose a story that Simon was trying to control. In this special episode, they bring everything they know about how Palace PR works to shed some light on the events surrounding Kate Middleton’s absence and the controversy surrounding her Mother’s Day family photo.

What’s really going on behind the scenes? And does a failure to master 21st century communications pose a genuine, real danger to the Royal Family’s survival?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Assistant Producer: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis return to Formula 1 and the latest instalment of the Christian Horner crisis. The alleged texts between the Red Bull boss and a female colleague have been leaked and the tabloids are feasting. Fighting a battle for your reputation in the red tops is a sure sign of a PR problem. Can using the star power of Horner’s wife, former Spice Girl Geri Halliwell, rescue the situation?

David and Simon also go behind the scenes of one of the most controversial deals the British media has seen - the bidding war for the Telegraph Group - and lift the lid on the world of takeover PR.

Plus, what happened when Matt Hancock went to Eton and appeared to forget who might be in the room?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Assistant Producer: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

Amol and Nick use their decades of experience as journalists to discuss the future of news in this special episode of The Today Podcast.

Joining them are Sun editor David Yelland and former No10 communications director Simon Lewis – the duo behind Radio 4’s When It Hits The Fan – to look at what’s happening in journalism, where the future lies for the profession... and why it really matters for us all.

The senior producer is Tom Smithard, the producer is Hatty Nash, research and digital production from Joe Wilkinson. The editor is Louisa Lewis. The executive producer is Owenna Griffiths. Technical production from Jack Graysmark.

David Yelland and Simon Lewis discuss when using the word crap is not a crap comms strategy at all. Bill Winters, CEO of Standard Chartered, used it to describe the bank’s share price and the financial markets loved it. But crap probably wasn't signed off in the preparatory Q&A - David and Simon take us behind the scenes.

Also, a fan-hitter par-excellence, a car-crash interview featuring Brad Banducci, the boss of Australia’s largest supermarket empire, who walked off during a TV interview for the biggest prime time documentary series in Sydney – and now he’s the ex-boss. What could he have done differently?

Plus, how defence minister Grant Shapps and the MoD put a very positive spin on Trident’s second embarrassing test failure, and the military wives who forced a reverse ferret on the Army's new housing plans.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Assistant producer: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis discuss the coming PR tornado that is the apparent plan to sell the government's 38.6% of NatWest back to the public in a retail share sale. The communications challenge here is a big one - all while Nigel Farage is biting at the bank's heels.

They also lift the bonnet on PR strategies for incoming CEOs – NatWest has one – and how an invitation to Wimbledon or the opera can be as important as your balance sheet when learning to navigate the elite highest reaches of the executive world. And they return to Christian Horner, the embattled boss of the Red Bull Formula 1 team, and what it teaches us about how not to handle a fan-hitter.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

Quick Wins is a series of short guides from the When It Hits the Fan team that’ll help you manage your own personal PR so you can navigate the world of work like a pro.

In this episode David Yelland and Simon Lewis share their tips on how to deal with imposter syndrome. It’s that feeling when you are performing well in your job but you still doubt your abilities and feel like a fraud. According to a recent study, around 70% of people will experience this at least once in their lives. So you’re not alone if you have it. How best to overcome feeling like a phoney?

Producer: Sophie Smith Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis discuss how it has hit the fan for two global, glamorous names this week – the first is F1 Red Bull boss Christian Horner, husband of former Spice Girl Geri Halliwell, who finds himself in the news for all the wrong reasons, and the second is the glitzy private members' club Soho House, under attack from the wolves of Wall Street.

They also look at the culture wars pushback led by the communications director at the National Trust, and why bravery is so important in public relations.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

Quick Wins is a series from the When It Hits the Fan team that helps you navigate your own personal PR in just a few minutes. After all, if the rich and powerful have a personal PR guru to help them get to the top, why not you?

In this episode – in our increasingly digital world, a couple of clicks can make or break a person’s reputation. The internet can be a great tool for building up your public image, but it can be a tricky business. David Yelland and Simon Lewis share their top tips on how to manage it.

Producer: Sophie Smith Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis discuss how the Palace is managing news of the King’s cancer diagnosis. How will the royal communications team be controlling the release of information in the coming weeks?

Also, in the wake of Meta CEO Mark Zuckerberg’s apology to parents of children who have suffered on social media, David and Simon look at why real change is so hard in Silicon Valley when it comes to child safety, and the PR fallout. Is there a strategic communications plan that can stop tech billionaire Mark Zuckerberg’s reputation from crumbling? Perhaps the PR industry can learn a thing or two from climate activist Greta Thunberg? Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis enter into the secret world of secrets and discuss how it is still possible to keep big news under wraps – how Liverpool manager Jurgen Klopp kept his departure from Anfield out of the press with the help of his "inner doughnut".

As the UK government moves to ban disposable e-cigarettes, David and Simon look at how PR has helped the vaping market capture Britain.

And following the controversy surrounding Greta Gerwig and Margot Robbie failing to win Oscar nominations for best director and best actress respectively, how do you deal with bad news in the public glare?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

Quick Wins is a series of short episodes from the When It Hits the Fan team to help you navigate your own personal PR.

In this episode, David Yelland and Simon Lewis share their advice on how to work with a tricky boss. Managing this relationship is a key part of getting on in your working life. So understand their goals, make them look good, and if that doesn't turn them into a pussy cat, have the confidence to call out really bad behaviour.

Producer: Sophie Smith Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis discuss the fan-hitting hornet’s nest that is executive pay. After Centrica CEO Chris O’Shea said he couldn’t justify his £4.5 million pay packet, they ask - is the BBC Breakfast sofa a wise PR move for a chief executive?

Footballer Jordan Henderson - why his communications strategy is a little... offside.

And, the power of high-profile people being open about their medical conditions – how a prostate diagnosis can be used for the public good.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis discuss the aggressive PR strategy that was part of the Post Office scandal. When does defending your brand become toxic PR?

They also look at Boeing’s reputational crisis following the Alaska Airlines blowout and why trust is central to public relations.

And the King’s new biography – the Palace is being more open, which is a good PR move, but are there risks attached?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David and Simon share their advice on how to deal with backstabbers.

Quick Wins is a series of short and snappy episodes with lots of useful advice aimed at improving your working life.

In this episode, David Yelland and Simon Lewis share their tips on how to negotiate your salary. If you want a pay rise choose your timing carefully, make it about the company, and don't say you deserve it!

Producer: Sophie Smith Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur production for BBC Radio 4

Quick Wins is a series of short and snappy episodes with lots of useful advice aimed at improving your working life.

In this episode David and Simon share their tips on how to leave your job with style. It's time to move on, or perhaps you've lost your job. Don't get angry – line up your friends and remember: there's always a new tomorrow.

Producer: Sophie Smith Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur production for BBC Radio 4

In this special episode, David Yelland and Simon Lewis take you into the eye of a media storm and talk to a person who has lived through it. What’s it like to wake up to a world where everyone knows your name, and you wish they didn’t?

In 1991, Gerald Ratner had one of Britain’s most famous fan-hitting moments. Having built a billion-pound chain of high-street jewellery shops, he saw his business collapse around him after making a seemingly harmless, yet ill-fated, joke.

In fact, what happened to him has become so synonymous with a fan-hitting moment that he's become a verb – in business English, “Doing a Ratner” is shorthand for really screwing up in an entirely avoidable way. But, 25 years later, he says there are many silver linings to losing a billion pounds in 10 seconds flat.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis discuss Prince Harry’s phone-hacking victory in the High Court and how the British print press is dealing with its own reputational crisis by pretending it didn’t happen.

Also – Baroness Mone is back in the headlines for all the wrong reasons following her latest attempt to control the narrative in an interview with Laura Kuenssberg. Why is her PR offensive failing?

And David and Simon look back at the top PR lessons of 2023.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis discuss Baroness Mone of Mayfair’s self-funded YouTube documentary – does it make her a PR genius or just terribly unwise?

They also look at the reputational fallout from the Phillip Schofield affair at ITV – for both the company and individuals.

And they peek inside the secret world of VIP PR. What strategies do big companies have for handling famous customers in public and in private?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

Quick Wins from the When It Hits the Fan team is our how-to guide to being better at your own PR and navigating the world of work like a pro. In these special short episodes, David Yelland and Simon Lewis give you lots of useful tips that might just change your working life – and it’ll only take a few minutes of your time.

In this episode: how to survive the office party. Should the "hub and spoke" or the SAS-style approach be your strategy for the night? David and Simon share their work wisdom on how to make sure you emerge with only good stories to tell.

Producer: Sophie Smith Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis return to the continuing fallout from Omid Scobie’s book Endgame, which has provoked a highly unusual change of PR strategy from Buckingham Palace.

They also discuss the flock of PR people who have descended on the COP summit in Dubai and ask what they’re up to.

And, every CEO’s worst nightmare - the Wilko select committee. How do you prepare for going in front of a firing squad of MPs?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

This week David Yelland and Simon Lewis go behind the scenes as the Royal Family tries to cope with Omid Scobie’s new book Endgame, which appears to be from "Team Meghan".

When is "no comment" the best strategy? David and Simon delve into the never-talked about world of obituary PR and reveal the horse-trading and lobbying that goes on behind closed doors.

And the battle being fought between Ridley Scott and historians over the film Napoleon – should facts get in the way of a good story?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

After a week in which some top people in British politics have lost or given up their jobs, David Yelland and Simon Lewis discuss the strange case of OpenAI’s Sam Altman, the artificial intelligence superstar whose overnight ousting – and very quick re-employment – sent shockwaves through Silicon Valley.

Everton Football Club in crisis – how do you utilise PR in the emotional cauldron that is the Premier League?

And we take you into the world of schmoozing that is political PR – it’s the return of the Prawn Cocktail Offensive.

This episode was recorded before Sam Altman's surprise return to OpenAI as CEO with a new board.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

As the King marks his 75th birthday, David Yelland and Simon Lewis look at how the Palace is using artificial intelligence to track public sentiment, what series six of The Crown means for the Royal PR strategy, and the thorny issue of Prince Harry’s court crusade.

Also in this episode – Shell’s drive to change how 18 to 24 year olds feel about fossil fuels.

And Pharrell Williams' million-dollar handbag for Louis Vuitton – why it is good PR to make people jealous and mad as hell?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David and Simon share their advice on how to get ahead when you're shy.

Rishi Sunak’s fireside chat with Elon Musk following the UK’s AI Safety Summit has been criticised as a PR disaster for the Prime Minister. But was it really a fan-hitting moment for him? Or just a vision of the future new world order?

Also, as Robert de Niro is in court in the US battling out a very public spat with his former assistant, David Yelland and Simon Lewis discuss the often hidden role of litigation PR.

And the controversy surrounding the Marks and Spencer Christmas ad – is sorry always the best way to avoid a fan-hitting moment? Plus reverse ferrets, bear traps and lonely sheep…

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis assess the endgame around former CEO Alison Rose’s departure from NatWest. With a forensic PR eye they return to the scene of her fan-hitting moment at a charity dinner where she sat next to the BBC business editor Simon Jack. What tricks of the trade do communications people have up their sleeves to avoid a PR disaster like this one? And how will the debate around Alison Rose’s pay-out affect her reputation?

The consumer giant Unilever is in the news for apparently rolling back on its social purpose. Having spent years leading the way for sustainable business, was it all just PR, or was it real? How far are the culture wars derailing Unilever’s values?

And as speculation builds around the line-up for the next series of I’m a Celebrity Get Me Out of Here, David and Simon discuss whether going into the jungle can ever be classed as good PR.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

Following the release of Britney Spears’ autobiography David Yelland and Simon Lewis discuss the wisdom of the tell-all memoir. How does it measure up as a PR strategy?

Also, BT’s “blink and you may have missed it” rebranding to EE – will a customer backlash make the company regret downgrading this great British brand?

And finally, as Meryl Streep announces the end of her marriage… six years ago, they look at how timing is everything when it comes to making big announcements and how to make hot news not news at all.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

In this episode, David Yelland and Simon Lewis discuss the decision of Captain Tom’s family to enter the lion’s den in a TV interview with Piers Morgan in a bid to clear their name.

Also, they chat about the public relations problems at Barclays Bank, and a leaf straight out of the PR playbook from the Jockey Club.

A Raconteur production for BBC Radio 4