What’s Working in Marketing™ – Details, episodes & analysis

•  On this episode, we spoke with Tom Dickens, a fractional CMO advising several gaming and blockchain projects. He got his start in digital working for Red Bull in Austria with me back in the day and went on to work in the startup space to expand his knowledge. He’s always been a marketer that’s at the forefront of growth and that’s because he knows where innovation is headed. There’s a secret to that and it’s called following the money as he explained. When he saw investment capital shifting to web3 and metaverse projects, he knew that would be his next chapter, and Tom has been able to bring a lot of the project management skills and media rigor from his background at Red Bull. He full acknowledges though, that some things don’t work like they did in web2 and he’s forced to learn new things every day. We talk all about what the metaverse means for marketers and how to think about this shift to decentralization. Is anyone else a little confused by NFTs these days? Listen to get clear on the intersection between commerce, activations, and web3

•  For more content, episodes, and show notes make sure to check out RightMetric.co.

On this episode, we spoke with Ryan Law, VP of Content at Animalz. He’s been doing content marketing for over 10 years with tons of skilled colleagues that live and breathe strategy and execution on a daily basis. He has some polarizing views on content distribution and the use of AI for copywriting that every marketer should hear. As someone who started out in SEO, we talk about the importance of long-form content in a marketing mix. Ryan also shares thoughts on media trends and creating content for the sake of experience, without the goal of data or conversion. It’s a show that’s entirely focused on content, the innovation we are witnessing around the growing industry, and how marketers still get distribution wrong. 

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In this episode, we spoke with Sean Tyson about how consumers' expectation of quality content is at an all-time high and what that really means for brands in the era of content marketing. He started Quietly Media over 8 years ago and has been helping leading brands drive their business with content since. Sean is acutely aware that content plays a role in marketing all across the customer journey, and he points out how many businesses need a more sophisticated view of their content marketing efforts. Listen in as we question the term 'Content is King'.

For more content, episodes, and show notes make sure to check out RightMetric.co.

Creating a community of raving fans is no easy task for brands and creators. That's probably why our insight-obsessed friends at Methods + Mastery recently published this incredible research report on The Secret Language of Fandoms, which deconstructs multiple examples of raving fan communities online, and identifies a core trend among fandoms: that they are built on, and held together by complex language. Join us for this special episode as we unpack the report and how to interpret audience data, with Breana Bacon and Julia Schroeder from the Methods + Mastery research team. you can learn more about their work at knoweldgedrops.mtehodsandmastery.com 

Be sure to read the full report if you want to learn how to speak fan. For more content, episodes, and show notes make sure to check out RightMetric.co.

John Huntinghouse is VP of Marketing at TAB Bank. In this episode, John explains how marketing can break down common silos or barriers amongst teams in the workplace, simply by thinking more about the language they are using with others to communicate objectives, campaigns, or outcomes. Beyond proper internal communication, we look at important factors for digital brand building in finance and banking.

For more content, episodes, and show notes make sure to check out RightMetric.co.

Andrew Rosch is the Director of Acquisition and Retention Marketing at Trek, one of the world's most renowned bicycle makers. In this episode, Andrew speaks about what's working in the cycling and outdoors industry as a marketing strategy leader, and how he translates performance metrics into human journey insights. Most importantly, we take a close look at how agility is necessary for most marketing teams, and why you need to be prepared to lean into discomfort if you're working in digital.

For more content, episodes, and show notes make sure to check out RightMetric.co.

Katelyn Bourgoin is the CEO at Customer Camp. In this episode, Katelyn speaks about her specialty as a marketer: helping marketers and product teams figure out what triggers customers to buy so they can market smarter. She's been called an "influential entrepreneur" by Forbes and named as one of the top 20 wonder women of SaaS marketing and growth.

For more content, episodes, and show notes make sure to check out RightMetric.co.

Ross Simmonds is the CEO of Foundation Marketing. In this episode, Ross discusses the foundations for building a distribution strategy, the importance of audience research, how to find underrated distribution channels, and much more. 

For more content, episodes and show notes make sure to check out RightMetric.co.

Vik Kambli is the Chief Marketing Officer at Clearly. In this episode, Vik discusses how TikTok has changed digital marketing, why he thinks every marketer should be on TikTok, how TikTok is shaping culture, how to evaluate your current social media spend, why he thinks TikTok is more about entertainment than social media, and much more. 

For more content, episodes and show notes make sure to check out RightMetric.co.

Corey Haines is the Founder of Swipe Files. In this episode, Corey discusses the value of inspiration, his framework for creating swipe files, his favourite marketing best practices, the importance of looking outside your industry for inspiration, what's exciting him in marketing today, and much more. 

For more content, episodes and show notes make sure to check out RightMetric.co.