What's The Theory? – Details, episodes & analysis

What's the theory is an exciting new SEO podcast that explores the theories and myths surrounding the search industry's tactics, trends, algorithmic changes and AI.

Think of us like the myth busters, but for SEO. Your hosts aren't Adam Savage and Jamie Hyneman though, so you'll have to make do with David Vernon and Sara Kavanagh, the co-founders of Search Theory with a combined experience spanning decades.

David and Sara have worked with brands like Berghaus, Kickers, Mitre, Lloyds Banking Group, Speedo, Yamaha and JD Sports Group. It's fair to say they've got a bit of skin in the game.

Want us to explore a search theory you've been thinking of? Let us know by providing feedback and telling us what you want us to explore next.