What happens when you think you’re ready to conquer the black runs… but can barely master the chairlift?

In this episode, Victoria shares how a ski trip turned into the perfect lesson on business growth... and why sticking to the “easy slopes” in your marketing keeps you stuck.

You’ll learn:

• Why comfy routines kill progress (and what to do instead)
• How to spot and swap old habits for smart experiments
• The truth about overthinking, excuses, and “planning without doing”
• How to build momentum that actually gets you down the mountain

If you’ve been coasting on the blue runs and you’re ready to tackle the black, this one’s for you.

Need more help?

Find out about Victoria's 12 Week Lead Generation Programme (ClientCREATION) here

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

What happens when a Netflix binge becomes a full-blown obsession?
When your favourite characters feel like friends… and you find yourself crying into your husband’s shoulder because it’s all over?

In this episode, Victoria shares how Schitt’s Creek taught her everything she knows about Super Fan Marketing, and how to make your clients feel the same way about your business as you do about your favourite show.

You’ll learn:

• Why emotional investment equals buying behaviour
• How to turn casual viewers into raving superfans
• The secret to brand loyalty (and why most businesses give up too soon)
• How to create your own “Rose Apothecary” moment that customers can’t stop talking about

If you want clients who keep coming back, quoting your catchphrases and proudly repping your brand like it’s merch, this episode is for you.

Best Wishes, Warmest Regards (iykyk).

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

Marketing is always changing, full of conflicting advice, and everyone seems to have an opinion.  “What’s That Got to Do With Marketing” with Victoria Vickery, Marketing Coach & Trainer for B2B Service Business Owners, shares comical (and unexpected) stories that seemingly have nothing to do with marketing… until they do. 

She’ll help you stop second-guessing every post, neglecting your LinkedIn and ghosting your email list. If you’re a time-strapped expert-led business owner, who’s been avoiding the marketing tasks - then this, my friend, is the podcast for you!

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

A bunch of girls, a two-hour window, and a bottomless brunch.
What could possibly go wrong? Quite a lot, as it turns out and it led to one of Victoria’s funniest (and most revealing) marketing lessons yet.

In this episode, you’ll learn:

• The surprising link between cocktails, chaos, and buyer psychology
• Why urgency changes how people behave and how to use it ethically in your marketing
• The simple psychological triggers that turn hesitation into “I’m in”
• How to build irresistible offers that sell out fast (without the sleaze)

If you’ve ever wondered how to get people to take action now instead of “maybe later,” this episode will show you exactly how to make that happen.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

Ever looked back and realised you missed a moment you can’t get back?
That’s exactly what happened to Victoria when she spotted four pairs of shoes lined up in her hallway... a small, emotional reminder that time (and opportunity) doesn’t wait around.

In this episode, you’ll learn:

• Why “waiting until it’s perfect” can quietly kill your marketing momentum
• How to capture everyday stories and turn them into brand-building gold
• The power of planning so you stop losing valuable moments and opportunities
• Victoria’s PLAN method to help you prioritise ideas and take fast, focused action

If you’ve been meaning to “get round to it”... posting, emailing, launching, or following up, this episode will give you the nudge (and the method) to finally make it happen.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

Ever walked into a room and realised you’re in the wrong crowd?
That’s exactly what happened to Victoria at a Halloween event (a totally embarrassing situation) and it sparked a big lesson for LinkedIn and business growth.

In this episode, you’ll learn:

• What to do if your LinkedIn feed feels full of the wrong people
• How to quickly spot who’s worth connecting with (and who’s not)
• Why the right crowd means more leads, referrals, and real conversations
• A simple daily habit to start building a network that works for you

If you’re tired of showing up online but not getting traction, this one’s for you.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

 Why Authenticity is Your Secret Marketing Weapon

What does haggling in the souks of Marrakesh have to do with winning clients? More than you think.

In this episode, Victoria reveals why ditching the polished persona and showing up as the real you can fast-track trust, attract the right clients, and make your marketing feel effortless.

Learn how you can generate leads by being unapologetically YOU.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

Pop to the Shop Marketing: Why Your “Random Acts” Aren’t Growing Your Business.

Ever popped into a shop for one thing and come out with a bag full of snacks but nothing for dinner? That’s exactly how many small business owners approach their marketing.

In this episode, Victoria shares how these “random acts” of marketing waste time and money – and what to do instead.

You’ll learn how to swap scattergun tactics for a clear plan that targets the right people, builds momentum, and actually grows your business.

You'll learn a whole bunch on planning, targeting, campaigns, and the true effort that is required to get results.

Come away with a list of actions to move your business forward.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

How to Turn “No” into “Yes” in Your Small Business Sales

Ever feel like your sales hit a wall after the first “no”? You’re not alone.

In this episode, Victoria shares a funny family story that perfectly illustrates how persistence, creativity, and knowing the real decision-maker can flip rejection into opportunity.

You’ll learn how to handle objections before they happen, keep going when others give up, and create offers that make it easy for your ideal clients to say yes.

Expect plenty of takeaways on persistence, positioning, and the power of follow-up.

Come away with practical steps you can use straight away to move more of your sales from “no” to “yes.”

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

Think Upgrades! The Small Change That Transforms Your Marketing & Revenue

Ever splashed out on an “upgrade” that didn’t quite deliver? From first-class train seats, to beach cabanas that blew the budget… Victoria’s upgrade obsession has a big lesson for your business.

In this episode, you’ll discover how simple upgrades and VIP options can reshape buyer decisions, boost your revenue, and make your existing offers work harder – without creating anything new from scratch.

You’ll learn practical ways to add value, play into buyer psychology, and give your clients irresistible reasons to say yes to more.

Come away with quick-fire actions to turn your offers into upgrade-friendly revenue generators.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

Through a hilarious kitchen disaster, with a chicken on the loose, Victoria reveals the lessons every small B2B expert-led business owner needs to grab hold of their marketing and stop leaving their success to chance. 

In this episode, Victoria spills the tea on why avoiding the hands-on work in marketing can leave your business in chaos, and what to do instead. 

Key Takeaways:

• Outsourcing traps: Why handing off your marketing without strategy or direction never works.
• STAR Customer Framework: How to define your target audience.
• Marketing Goal Setting: How to set goals and measure (and what happens if you don’t).
• Buyer Psychology: Emotional buying, and how to tap into the transformation your product or service delivers, instead of features and benefits.
• Immediate action steps: Get your immediate next steps to get your marketing in shape, and in control.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

What happens when the tribute act doesn’t live up to the hype?

In this episode, Victoria shares how a disappointing Christmas party performance became the perfect reminder that all the glitz and glamour in business won’t save you if you don’t get the basics right.

You’ll learn:

• Why flashy distractions like new websites, rebrands and viral reels won’t fix your marketing
• The simple fundamentals that actually build credibility and trust
• How to spot when your high-ticket offer isn’t landing, and what to do instead
• The power of a low to mid-ticket “easy yes” offer that meets your audience where they are

If you’ve been polishing the glitter but neglecting the groundwork, this episode will help you refocus on what really gets your marketing “Stayin’ Alive.”

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

If you've ever felt like marketing is a foreign language, this episode is for you! Join Victoria as she draws parallels between learning Spanish and mastering marketing, highlighting the importance of structure, repetition, and progression. 

Just like language fluency, marketing (specifically campaigns) requires a strategic approach to truly resonate with your audience.

In this episode, you’ll discover:

• Why a structured marketing campaign is essential for success
• The role of repetition in making your message memorable
• How progression and momentum in your marketing efforts leads to better results
• The importance of building belief and trust with your audience to get sales
• The critical question: Are you speaking your audience's language, or just hoping they understand?

If you're still relying on random posts and hoping for the best, it's time to become fluent in marketing and connect with your audience in a meaningful way.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

If you grew up hoping the radio DJ wouldn't talk over your favourite song (because you were recording it!) then this one is for you!

In this episode, Victoria takes us back to the tape deck days of the 80s and 90s, when we picked holidays from catalogues, waited hours to hit ‘record’ on the perfect song, and hoped our disposable camera photos weren’t all blurry. It was a simpler time… but one where we just had to hope for the best.

Today, however? It’s a different game. And your customers expect a lot more.

In this episode, you’ll discover:

• What’s changed in buyer behaviour, and why “waiting and hoping” is no longer an option
• Why speedy response times, personalised messaging and real-time proof are now the basics
• How snackable content and human-led brand storytelling win attention in a noisy digital world
• The truth about AI in marketing, and why “brains before and after bots” is non-negotiable
• The one question every business owner should ask: Are you adapting to changing expectations… or stuck in 1990s marketing?

If you’re still sending blanket emails, using stock photos or relying on luck... it’s time to modernise and make your marketing match how we really buy now.

Tune in to find out what’s changed, what matters most, and how to stay one step ahead in the fast-moving digital world.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

If you started your business for freedom but somehow ended up with 100 bosses, this episode is for you. 

In this first guest interview, Victoria sits down with “Canadian Freedom Queen” and host of the Freedom Lifestyle Podcast, Sam Laliberte, to explore what it really takes to design a business that supports your life, not swallows it whole.

Together they unpack the gap between the dream of flexibility and the reality of exhaustion, and how to rebuild your business model so that time, energy and income work in your favour.

In this episode, you’ll discover:

• The early warning signs that you’ve built yourself a job instead of a business
• How to define what freedom actually means to you using values, triggers and “how do I feel?” checks
• Why specialising and simplifying your offers can increase your income and reduce your hours
• How to set boundaries, spot red-flag clients and confidently let go of the work that drains you
• The power of knowing your “enough number” so you can stop chasing more and start living more
• Why personal branding is such a powerful growth lever, and simple ways to start if you hate being “visible”
• A practical 10-minute audit you can use to review your clients, offers and role in the business for 2026

If you’re tired of being permanently busy, feeling guilty for wanting more space, or quietly resenting your own calendar, this conversation will help you rethink what’s possible and start building a business that truly funds your version of freedom.

Connect with Sam Laliberte:
• Instagram: @sam.laliberte
• Freedom Lifestyle website and podcast: whatsyourfree.com

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

If you’ve ever struggled to articulate why your product, programme or service truly matters to your ideal customer, this episode is for you. 

Victoria unpacks the psychology of why people buy, through nostalgia-driven concert tickets, emotional anticipation, and effortless decision-making.

Just like those instant purchases you make without hesitation, great marketing must answer the one question your buyer is always asking:

Why should I?

In this episode, you’ll discover:

• Why motivation (not information) is the key driver behind buying decisions
• The 5-part WHY framework that makes your offer meaningful: Result, Relevance, Risk, Reason, and Resonance
• Why buyers must emotionally “pre-experience” the outcome before they commit
• How clarity reduces friction and speeds up decisions
• Why urgency only works when supported by meaning, not pressure
• How to move beyond features and processes to the deeper emotional reason people buy

You’ll walk away knowing exactly what creates certainty, desire and decisive action in your audience, and why so many businesses miss it.

If your marketing currently explains what you do but not why it matters, this episode will change everything.

Because when your audience can answer the why..... they buy.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

If you’ve ever felt uncomfortable with sales, or wondered why some sales conversations feel deeply human while others feel completely off-key, this episode is for you. Join Victoria as she reflects on a memorable early house-buying experience that perfectly illustrates what happens when sales forgets the person at the centre of the decision.

Victoria is joined by Marcus Elwell, author of The Heart of the Sale and sales coach to some of the UK’s leading six- and seven-figure entrepreneurs.

With decades of experience helping business owners sell with confidence, integrity and impact, Marcus brings a refreshing, values-led perspective on what truly drives trust and long-term success, and reflects on recovery from his brain tumour, and what that has meant to his outlook.

Together, they explore the real heart of sales, and why understanding people matters far more than scripts, stereotypes or pressure tactics.

In this episode, you’ll discover:

• Why assumptions about your buyer instantly erode trust
• How poor listening damages both sales conversations and brand reputation
• The difference between selling at someone and truly understanding them
• Why empathy, curiosity and alignment sit at the core of effective marketing
• How the best sales experiences make people feel seen, safe and respected
• Why ethical, human-centred sales consistently outperform pushy tactics

If you want your sales and marketing to feel authentic, confident and effective, without compromising your values, this episode will fundamentally shift how you approach conversion.

Because the strongest sales don’t come from persuasion.
They come from connection.

Check out Marcus's book, "The Heart of The Sale" here.

Get Marcus's Sales Scorecard here

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

If you’ve ever wondered why some launches seem to completely take off for others, but yours feel chaotic, exhausting or quietly disappointing, this episode is for you.

Whether you want to relaunch an offering, have something to promote, or just want to make you campaigns get better results...

Join Victoria as she explores what really sits underneath success, and why the difference is rarely the offer, the audience or the marketing itself.

Victoria is joined by Laura Phillips, founder of ProperPlan and Launch Strategist whose work has supported launches generating over £25 million in sales across a wide range of businesses.

With years of hands-on experience behind the scenes, Laura brings a sharp, practical perspective on what most people misunderstand about launching... and why things often unravel long before anything goes live.

Find out how launches actually work, where momentum is quietly lost, and what needs to be in place for effort to translate into results.

If you want launches that feel clearer, calmer and far more effective (without doing more... maybe even less!) this conversation will change how you think about them.

Because successful launches aren’t louder.

They’re just built better.

Connect with Laura here

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

Are you still stuck in trial and error when it comes to your marketing?

In this episode, Victoria shares a personal medical story that sparked a powerful insight into why so many businesses end up just "ruling things out" rather than building marketing that really works. 

She explores:

• Why results alone are a poor diagnostic tool
• How to spot early signals of momentum
• What it really takes to move from guesswork to a revenue-ready marketing system.

Diagnosing your marketing is key.

That way you can build a successful lead generation system.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

If LinkedIn feels harder work than it did even a few weeks ago, you are not imagining it. 

In this episode, Victoria uses a very real comparison from home life to explore what happens when you only use a fraction of what a platform can actually do. 

As LinkedIn goes through one of its biggest shifts yet, she breaks down why doing what used to work is no longer enough, what has fundamentally changed behind the scenes, and why understanding those changes matters far more than posting more, chasing trends or trying to keep up with everyone else.

Learn how to use LinkedIn in 2026 here

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

If you’ve ever bought something and thought, “How have I lived without this?”,  this episode is for you.

In this episode, Victoria shares a very unexpected marketing lesson sparked by a shopping trip and a pair of fluffy pink wristbands that completely changed her morning and evening routine. 

What started as confusion in a checkout queue turned into a powerful realisation about how people tolerate small daily frustrations… simply because no one has shown them there’s an easier way.

From there, she explores what this has to do with your business, your messaging, and why some of your best clients might be walking straight past the solution you offer.

If you want your marketing to feel less pushy and more obvious, in the best possible way, this episode will change how you think about problems, clarity and demand and the 'to do' list to get visible, and get your best type of clients taking action.

Sometimes the sale isn’t about being louder.

It’s about helping someone finally say, “Ohhh… now I get it.  And I want it."

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery

If you’ve ever felt like you don’t have time for marketing, this episode is for you.

In this episode, Victoria explores what can really happen when you stop waiting for big blocks of time and start using just 10 focused minutes instead. 

She shares why small, consistent actions often outperform grand plans, and how a short window of intentional marketing can quickly build momentum, visibility and results.

Because sometimes, the difference between stuck and moving forward… is just 10 minutes.

Find out more about Leads Club, that is mentioned in this episode, on our website (allstarmarketingclub.com), or email info@allstarmarketingclub.com for more info.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents:  @victoriav1ckery