What Your CEO Really Thinks About Marketing – Details, episodes & analysis

When I was the marketer, I was sure I knew what my CEO thought of my work. I never actually asked.

So now we're asking. Every episode, I sit down with one B2B marketing leader.

Before we record, their CEO answers three questions in writing, and my guest never sees the answers. On the show, my guest answers the same three.

Has marketing become more or less important over the last year? What's its most important job? And in twelve months, how much of marketing will AI be doing, and what should it never touch?

After each answer, I read out what their CEO wrote. Sometimes they line up. Sometimes they really don't.

New episodes every two weeks. I'm Adam Holmgren, co-founder and CEO of Fibbler.