Explore every episode of the podcast What Would They Do? The Customer Experience Podcast For Online Business

Dive into the complete episode list for What Would They Do? The Customer Experience Podcast For Online Business. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

	Title	Pub. Date	Duration
	80. What your offer ecosystem can learn from music festivals with Ceels Lockley	31 Aug 2026	00:34:23
What if your customer experience didn't begin after someone bought from you, but with the way you designed your offers? In this episode, I'm joined by offer strategist Ceels Lockley to explore a topic I don't think gets enough attention in the online business world: the experience your offers create. We dive into why many offers don't actually have an offer problem at all. They have a messaging problem. We also explore why constantly creating new offers isn't the answer, how to design an offer ecosystem that naturally guides customers from one stage to the next, and why AI still falls short when it comes to building meaningful, differentiated customer experiences. Along the way, Ceels shares the thinking behind her festival-themed business, her unique approach to offer ecosystems, and the intentional customer experiences she's built into every part of her brand. If you've ever wondered whether your offers are working together or simply sitting next to each other, you'll love this conversation. What we cover: Why poor messaging often gets mistaken for a bad offer The biggest mistake business owners make when an offer isn't selling Why your offers need time to evolve instead of being replaced The difference between an offer ladder and an offer ecosystem How to create a customer journey that feels natural instead of forced Why themed customer experiences create more memorable brands The thinking behind Ceels' festival-inspired business model How exclusive experiences can strengthen customer engagement Why AI still struggles with nuanced offer strategy and positioning How to build offers people genuinely want to buy Connect with Ceels Lockley: Website: https://ceelslockley.co/ Podcast: https://ceelslockley.co/podcast/ Instagram: https://www.instagram.com/ceels.lockley/ Threads: https://www.threads.com/@its.ceels View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	79. The State of the Customer 2026: 3 findings that will change your approach	23 Aug 2026	00:06:57
Most online business owners believe they're creating a great customer experience. But are they measuring it? In this episode, I'm giving you an exclusive sneak peek inside the brand-new State of the Customer Report 2026 sharing three of the biggest gaps emerging across the online business industry. From confidence without evidence, to loyalty programmes that never get off the ground, to the growing importance of transparency in an AI-powered world, these findings reveal where businesses think they're succeeding... and where customers are experiencing something very different. If you've ever wondered whether your customer experience has blind spots, this episode is for you. What we cover: Why confidence doesn't always equal customer success The surprising percentage of businesses tracking absolutely nothing Why loyalty programmes remain more idea than reality The buying factor customers ranked above bonuses and urgency How AI is widening the gap between polished marketing and genuine trust Why measuring customer experience matters more than ever View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	78. The hidden cost of using AI to improve your marketing & messaging	17 Aug 2026	00:08:00
In this episode, I'm taking you behind the scenes of a recent client project that completely changed the direction of an established membership. Like many business owners, my client thought she had a pretty good understanding of what her members wanted. But instead of relying on assumptions, we went straight to the source. The results uncovered messaging gaps, feature requests and blind spots that simply wouldn't have surfaced if we'd only listened to the loudest voices inside the community. In this episode, I explain why customer research is one of the most underused growth strategies, and how you can start gathering better insights for your own business. What we cover: Why assumptions are holding many businesses back The three audiences you should include in your customer research The gap between the metrics businesses track and what customers experience How better audience research improves both retention and conversions The biggest mistakes people make when designing customer surveys Why hearing uncomfortable feedback can become your biggest competitive advantage View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	77. Why your best customers don’t hold the best insights (and who is!)	10 Aug 2026	00:08:32
In this episode, I'm taking you behind the scenes of a recent client project that completely changed the direction of an established membership. Like many business owners, my client thought she had a pretty good understanding of what her members wanted. But instead of relying on assumptions, we went straight to the source. The results uncovered messaging gaps, feature requests and blind spots that simply wouldn't have surfaced if we'd only listened to the loudest voices inside the community. In this episode, I explain why customer research is one of the most underused growth strategies, and how you can start gathering better insights for your own business. What we cover: Why assumptions are holding many businesses back The three audiences you should include in your customer research The gap between the metrics businesses track and what customers experience How better audience research improves both retention and conversions The biggest mistakes people make when designing customer surveys Why hearing uncomfortable feedback can become your biggest competitive advantage View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	76. Love at first click & why retention starts before the sale	03 Aug 2026	00:09:26
In this episode, I'm unpacking a cancellation survey response from a former Retention Lab member that perfectly captures one of the biggest misconceptions I see in online business: "I'm focused on getting members right now, so there's no need to focus on retention." The problem? Retention and acquisition aren't two separate strategies. Every interaction someone has with your business, from the moment they discover you, is shaping whether they'll trust you, buy from you, and eventually come back again. In this episode, I explain why I believe retention starts long before a purchase, how I build that philosophy into my own business, and the small changes you can make to create more personalised customer journeys without rebuilding your entire funnel. If you've ever thought retention was something you could "worry about later", this episode might completely change how you think about your customer experience. What we cover: Why customer retention starts before the sale The surprising insight from a member cancellation survey What I mean by "Love at First Click" Why treating every subscriber the same hurts conversions How personalised customer journeys increase trust The connection between relevance, customer experience and retention Three stages every retention ecosystem should cover One simple way to make your email marketing more human without rebuilding your entire funnel View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	75. The best launches start with this (nope, it’s not copy)	27 Jul 2026	00:18:08
You've launched before, your audience knows you, and your offers have sold successfully. So surely launching your next offer should be easier... Right? Not always. In this episode, I share the behind-the-scenes story of working with Krista Miller from Summit in a Box on the launch of a brand-new offer. While Krista had years of experience and a loyal audience, one thing still stood in the way: Founder bias. Let’s unpack why being an expert in your own business can make it harder to see the messaging gaps, assumptions and blind spots that can derail launches before they even begin. If you've ever questioned whether your next offer will land, this episode is your reminder that sometimes the biggest breakthrough comes from borrowing someone else's perspective. What we cover: Why successful launches can create dangerous assumptions The hidden impact of founder bias on your messaging Why audience research is about much more than writing better copy How customer insights shape offers before they're built The difference between assumptions and evidence Why experienced business owners still have blind spots How objective feedback transforms launches The role customer journey design plays before someone ever buys View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	74. Where is your customer journey falling apart? Let’s diagnose…	20 Jul 2026	00:09:37
If your evergreen funnel isn't converting, your membership churn is creeping up, or you just have a nagging feeling something in your customer journey is off... this episode is going to help you start diagnosing the issue. The tricky thing about a broken customer experience is that it rarely shows up as a complaint. People simply go quiet, unsubscribe, or cancel. And when you've built everything yourself, you're often too close to it to see where it's falling apart. Today I'm walking you through a practical starting point for diagnosing your customer journey and finding what I call the moment that matters. What we cover: What a customer journey is and why it's so hard to diagnose from the inside The moment that matters and what it means for whether someone stays or disengages Why dissatisfaction almost never shows up as a complaint (and what to look for instead) How to map your customer journey by phase and spot the blind spots The two questions to ask yourself when you're looking for where things go wrong Why talking to your people is still the most underrated research tool you have View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	73. The real reason you can't bring your ideas to life (and what to do about it)	13 Jul 2026	00:12:04
If you've ever caught yourself adding yet another idea to your list and calling it progress, this episode is for you. So many small business owners are sitting on genuinely brilliant ideas that never make it out of the planning phase, and it's not because the ideas are bad. But deciding what to act on, and actually committing to it, is one of the hardest parts of running an online business. In this solo episode I'm digging into why the idea-to-execution gap exists, what keeps us stuck in the loop, and what it looks like to finally get out of it. What we cover: Why saving ideas feels productive but isn't moving the needle The decision-making loop that keeps brilliant ideas stuck on the list Why trying to execute everything at once is one of the biggest traps The difference between planning and progress (and how to tell which one you're doing) The questions to ask yourself to work out which idea is worth acting on right now Why an outside perspective changes everything when you're stuck inside your own business A real client story: how a membership owner went from months of overthinking to a full restructure that reduced member churn and reignited her motivation View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	72. Hot Seat: How to make your email automations feel personal with Rachel Smith	06 Jul 2026	00:40:31
What if your email automations could do the heavy lifting of personalisation... without you writing a separate email for every type of subscriber? That's exactly what we dig into in this hot seat episode with Rachel Smith, freelance journalist, copywriter, and the founder of Rachel's List, a thriving jobs board and membership community for writers of all kinds. Rachel is a Retention Lab member, and came to me with a real headache around her email marketing, and we worked through it together live on the show. What we cover: Why personalisation isn't really about first names (and what to do instead) How to use application form data to create conditional content that feels bespoke Trigger links and what they can tell you about hot leads sitting in your sequence The case for re-engagement flows at the three and six month mark How to incentivise feedback so people actually complete your surveys Milestone tagging inside your email platform and why it matters for retention Activity scoring to spot disengaged members before they quietly cancel Connect with Rachel Smith: https://rachelslist.com.au/ https://rachelsmith.com.au/ https://www.instagram.com/rachelslist/ https://www.linkedin.com/in/rachelsmithsydney/ https://rachelslist.com.au/portfolio/the-pay-rates-report/ View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	71. Set your intentions, and I'll remind you in 60 days	29 Jun 2026	00:04:50
Most of us think about customer experience as something we do for other people. But the most intentional brand experiences start with how clear you are about your own direction as a business owner. In this short and actionable episode, I'm introducing my brand new Love Letter to Future Self concept, a two-minute exercise where you set your intentions today and I send them back to you when you least expect it but probably need it most. What we cover: Why the customer experience you create for others starts with the one you create for yourself The one reflection question to sit with today How the Love Letter to Future Self works and what happens after you hit submit The sneaky on-brand surprise waiting for you on the other side Write your love letter 💌 to your future self right here. View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	70. The 2026 State of the Customer Survey is open	22 Jun 2026	00:06:16
Last year's State of the Customer Survey fundamentally shifted how I think about what online business owners and their customers need in the online space. Right now, I'm running it again, because 2026 feels like a very different conversation. In this short episode, I'm telling you exactly what's in it for you when you take five minutes to add your perspective. Revisit the 2025 State of the Customer Report in Episode 29 right here. What we cover: Why 2026 needs its own data set and what's shifted since last year How the two-hat structure of this survey gives you perspective on your own business Why a more diverse respondent group makes the findings more useful for everyone What you get for completing the survey and leaving your details How your answers shape the conversations happening in the online business space this year View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	69. Behind my first virtual event: the format, the results, the tech, and what I'd do differently	15 Jun 2026	00:19:41
Running a virtual event that people actually engage with from start to finish is something a lot of small business owners dream about, and spend way too long sitting on. In this episode, I'm pulling back the curtain on the Retention Games, my first out-of-the-box virtual event that featured 19 speakers, a crowd voting format, and physical contestant cards. If you've been thinking about hosting your own standout event and want a real, honest look at what's involved, this one's for you. What we cover: What made the Retention Games format so different from a standard virtual summit The results, including reach, list growth, podcast impact, and a conversion rate I'm genuinely happy with The tech stack I used (mostly tools I already owned) Why and how Airtable basically ran the whole event on autopilot What attendees and speakers loved and the honest feedback I'm taking on board The popularity contest misconception the numbers totally debunk (full reveal in the Retention Lab debrief on 19 June!) Whether I'd do it again (spoiler: absolutely) and what the 2027 edition might look like Tools I mentioned (some affiliate links): Showit Thrivecart Airtable Blockbuilder GoBrunch Convertbox Hotjar View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	68. 95% Client Retention without burning out with Dr. Tiffany Shelton	08 Jun 2026	00:34:20
What if retention wasn’t about luck, but about how you design your offer from the very beginning? In this episode, I’m joined by neuropsychologist and systems strategist Dr. Tiffany Shelton, who has built a program with a 95% retention rate (yes, let that number sink in!). Together, we explore how pricing, psychology, and customer experience work together to create long-term client relationships that actually last. Spoiler: People don’t stay because your content is good. They stay because your entire experience is designed for them to succeed. What we cover: How pricing impacts behaviour, commitment, and results The concept of “skin in the game” (and why it matters more than you think) Why long-term commitment models can increase retention The role of psychology in consistency and follow-through Why calling in the right people matters more than calling in more people Connect with Dr. Tiffany Shelton: Grab her Systems Check Checklist: https://www.modambition.com/pages/success-systems-checklist Meet Tiffany on YouTube: https://www.youtube.com/@TiffanyShelton View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	67. The ‘false momentum’ problem in your membership or online program	01 Jun 2026	00:06:49
Your audience is opening emails, watching the content, replying in the community and liking the posts. So why does it still feel like nothing is actually moving forward? In this bite-sized episode, I unpack a problem that affects memberships, courses, and online programs everywhere: False momentum. Because activity is not the same thing as progress. And just because people are consuming your content doesn’t mean they’re taking action toward the transformation they actually joined for. This episode explores the difference between engagement and real momentum, why relying on self-motivation is dangerous, and how to design experiences that naturally move people forward instead of keeping them busy. What we cover: The difference between fake momentum and real momentum Why engagement metrics can be misleading The hidden friction stopping customers from taking action How to reduce decision fatigue inside your offers Why self-motivation is not a reliable retention strategy How to design experiences that naturally encourage continuation View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	66. Before you retire your offer, listen to this	25 May 2026	00:07:35
Sales have slowed down. Your offers suddenly feel questionable. And now you’re wondering whether it’s time to scrap everything and start over. Before you retire your offer and spiral into an offer identity crisis, listen to this episode. This is where I break down one of the most common mistakes online business owners make during a sales drought: Assuming the offer itself is the problem. Because often? The issue is not the offer. This episode explores the hidden friction points that quietly stop people from buying and how business owner bias, unclear messaging, and missing context create confusion long before someone reaches the checkout page. What we cover: Why slow sales don’t automatically mean your offer is redundant How founder bias impacts your messaging Why your audience often needs more clarity over features The subtle friction points stopping people from buying Why people don’t “just get it” the way you think they do The key question to ask before retiring an offer View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	65. Hot Seat: How to design a membership busy people will stick with	18 May 2026	00:34:24
What happens when your audience needs your content, but still doesn’t engage with it? In this special hot seat episode, I am joined by Retention Lab member Scotti Weintraub, founder of Reframe Parenting, to workshop a real business challenge: “How do you keep overwhelmed, time-poor members engaged in a low-cost membership?” Together, we unpack how to design a membership experience that feels like a support system, not another obligation, and how to create engagement without adding more pressure. What we cover: Why great content doesn’t guarantee engagement The importance of removing guilt and pressure from your experience How to design a membership people actually use The power of asynchronous support (and why live calls aren’t enough) How to create quick wins that build momentum Why engagement (not content) is what drives retention Connect with Scotti Weintraub: Website: https://www.reframeparenting.com/ Quiz: https://www.reframeparenting.com/quiz-golden-girls Instragram: https://www.instagram.com/reframeparenting/ Threads: https://www.threads.com/@reframeparenting View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	64. Building repeat revenue as a service provider	11 May 2026	00:10:17
If your business slows down every time leads dry up, this episode might feel a little too accurate. In this episode, I challenge service providers to rethink their entire growth model and ask one uncomfortable question: “If you couldn’t generate a single new lead for 90 days… what would happen?” This episode dives into why most service-based businesses are built around acquisition instead of longevity, and how that creates a cycle of stress, inconsistency, and constant starting over. If you’re tired of the feast-or-famine rollercoaster, this is your cue to fix what’s actually broken. What we cover: The difference between acquisition and longevity (and why it matters) Why more marketing won’t fix a broken retention strategy How to identify gaps in your customer journey What a continuation strategy actually looks like How to create offers that naturally lead to the next step View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	63. 12 Retention strategies that increased revenue, engagement & loyalty	04 May 2026	00:17:50
If you’ve ever thought… “I just need more leads.” “Why aren’t people sticking around?” “There has to be a smarter way to grow this…” …this episode is your snack platter of ideas. In this special teaser episode, I’m giving you a behind-the-scenes look at the upcoming Retention Games from 12-15 May 2026 (grab your free ticket here), my completely reimagined virtual event where 20 retention strategies go head-to-head. You’ll hear directly from the contestants as they share raw, unscripted previews of the strategies they’ll be revealing inside the Games. We’re talking: 172% retention increases 99% conversion strategies $66K in additional revenue from one tweak High-retention memberships running for years If retention has been your blind spot, this episode will give you 12 specific ideas on how to fix it. What we cover: How one membership increased retention by 172% while reducing launches A 20-minute gamification strategy that boosts engagement instantly A 3-part “retention engine” that turns retention into your main growth driver A high-touch strategy that generated $66K in extra revenue Personalisation strategies that make customers feel seen (and stay) An offboarding sequence with a 99% conversion rate View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	62. Discounts, deadlines and bad habits & what it takes to fix these sales patterns	27 Apr 2026	00:10:46
Ever feel like your audience only buys when there’s a discount, countdown timer, or last-minute panic email? You might unintentionally have trained them to do exactly that. In this episode, I unpack the uncomfortable truth behind discount-driven sales cycles and why your audience isn’t unpredictable, but simply responding to the patterns you’ve created. This episode dives into the concept of rewarded behaviour in your business and how to shift from reactive, pressure-based sales to intentional, sustainable buying patterns. What we cover: How you’re unintentionally training your audience’s buying behaviour The psychology behind waiting, disengaging, and last-minute buying Why discounts create long-term problems (even if they “work”) What behaviours you should be rewarding instead How to build a business people don’t learn to “game” View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	61. Pricing psychology, business confidence & client experience with Jasmine Parasram	20 Apr 2026	00:45:03
Feel like you’re undercharging, but also low-key terrified to raise your prices? In this episode, I’m joined by pricing strategist and self-declared “Pricing Queen” Jasmine Parasram to unpack what’s really going on when you price your services too low. Spoiler: it’s not just about money. It’s about mindset, emotional baggage, customer perception, and the kind of clients you end up attracting. Together, we explore how undercharging doesn’t just hurt your income, it quietly erodes your confidence, your boundaries, and your customer experience. What we cover: Why undercharging isn’t a pricing problem The hidden link between pricing and customer experience The psychological barriers stopping you from charging more How to communicate your pricing without sounding unsure or apologetic A practical starting point for recalculating your pricing Connect with Jasmine Parasram: Website: https://creativebusinesskitchen.com/ Instagram: https://www.instagram.com/yourpricingqueen/ View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	60. The invisible churn killing your sales	13 Apr 2026	00:09:18
Your traffic is solid. People are clicking, subscribing, even engaging. And yet: Crickets when it comes to sales. In this episode, I flip the usual narrative on its head and challenge the default advice of “just get more visibility” or “nurture harder.” Because what if the problem isn’t attracting people, but quietly losing the right ones before they ever buy? This episode dives into the concept of invisible churn, the silent drop-off happening when your best-fit clients don’t see themselves clearly enough in your messaging, offers, or customer journey. If your funnel looks good on paper but still isn’t converting, this is the episode that will make you rethink what’s really going on. What we cover: Why traffic and engagement don’t automatically lead to conversions What invisible churn is (and how it’s affecting your business) The real reason your best-fit clients aren’t buying The subtle messaging mistakes that quietly push people away How to diagnose where your customer journey is breaking down View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	59. Campaign Thinking & a smarter way to launch your offers with Kelsey McCormick	06 Apr 2026	00:35:17
Is there a way to sell that doesn’t exhaust you or your audience? In this guest episode, I am joined by launch strategist Kelsey McCormick, founder of Coming Up Roses, to unpack what sustainable selling actually looks like for creative business owners. If you feel like you’re redesigning your course or service launch from scratch every time, if you open cart and hope for the best, and if you’re chasing new followers instead of nurturing the ones you already have… this conversation is your reset. Together, we explore repeatable sales systems, campaign thinking, trust-building before a launch, and why you don’t need a massive audience to sell out your offers. What we cover: The concept of “campaign thinking” and why monthly revenue chasing keeps you stuck How to create launches that work with your energy, not against it The power of waitlists and warm-up sequences Why follower count is overrated (and warmth is everything) The mindset work behind hitting bigger launch milestones Why community and in-person connection may be the future of launches The growing tension between being a service provider vs. being a creator in the AI era Connect with Kelsey McCormick: Website: https://cominguproses.co/ The Warm Waitlist Week: cominguproses.co/www Podcast: cominguproses.co/warmup View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	58. The 3 Levels of Personalisation every online business needs	30 Mar 2026	00:16:22
In today’s episode, we embark on a customer experience adventure… straight into my rural Sydney coffee scene. Because nothing reveals the truth about customer loyalty faster than a café. Let’s break down the 3 levels of personalisation every online business owner should understand, especially if you want more repeat buyers, more engagement, and less churn. If personalisation in your business currently looks like “Hey {first_name}”… this episode will lovingly show you what’s possible and open your eyes to a new way of thinking. What we cover: The difference between personalisation that feels helpful vs personalisation that feels creepy The 3 levels of personalisation (coffee shop edition) How to apply this to your online business View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	57. The real reason your list isn’t converting into sales	23 Mar 2026	00:13:01
In this episode, I tackle a listener question that hits a little too close to home for many online business owners: “I’ve shown up so much more over the past few months, and grown my email list considerably, but I’m still not selling my offers. How do I work out what’s still stopping people from buying?” And the answer is simple (but inconvenient): More visibility doesn’t automatically mean more sales. If your customer journey is broken, more traffic just means more people entering a leaky funnel… and quietly disappearing. Let’s break down what a broken customer journey actually looks like, why “just getting more eyeballs” is not the fix you think it is, and how to identify the exact points where your audience loses confidence, clarity, or momentum. What we cover: The real reason your audience might not be buying, even if your list is growing What a broken customer journey actually looks like in an online business Why friction kills momentum (and momentum is what drives conversions) How to create a strategic customer journey that reduces churn and increases lifetime value View the episode transcript here. Learn more about the CX Catalyst here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	56. From personal brand to customer loyalty & what actually builds trust with Suz Chadwick	16 Mar 2026	00:32:57
In today’s guest episode, I‘m joined by brand coach Suz Chadwick to unpack a big, timely question: “In the age of AI slop, what does an authentic personal brand actually look like? And how do you create a customer experience that still feels real?” Together, we explore what personal branding truly means in 2026, why authenticity is becoming a competitive advantage, and how AI can either amplify your voice… or dilute it entirely. If you’re an expert who knows your stuff but still feels like you’re hiding behind your business, this conversation is your gentle nudge to make some big moves. What we cover: What a personal brand actually is (beyond the buzzword) Why memorability and reputation matter more than ever How AI is impacting personal branding — for better and worse How to “chunk down” your expertise so your audience can digest it How authenticity strengthens the entire customer journey Connect with Suz Chadwick: Website: https://suzchadwick.com/ Podcast: https://suzchadwick.com/podcast/ Instagram: www.instagram.com/suzchadwick View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	Pod Birthday #1 Episode: Case Study \| 9,000 Free Signups, 10% Conversions, 6 Figures, and Zero Pushy Sales with Brooke Henry	15 Mar 2026	00:27:31
As part of my podcast 1st birthday week, I'm re-releasing the top 3 episodes of the past year. This is officially your #1! In this special case study episode, I sit down with Brooke Henry, founder of BB Henry Art and a founding member of Retention Lab, to unpack the strategy behind her wildly successful free online art event: BB Bash. Brooke attracted 9,000 free sign-ups, converted 10% into the paid event upgrade, and funneled a segment of those attendees into her $400 signature course—all without aggressive sales tactics. Instead, she focused on human connection, clarity over cleverness, and a warm, inclusive experience from start to finish. You’ll hear the real numbers, real decisions, and real lessons behind Brooke’s standout online event, including how she resisted industry norms and created an event her audience loved (and was happy to pay for). What we cover: The Format of Brooke’s 14-Day BB Bash – A mix of live mindset talks, prerecorded tutorials, and reflection exercises with a low-pressure vibe. How She Designed a Free Experience That Converts Without Guilt – Her intentional structure gave value while gently introducing a $29 paid upgrade. The VIP Upgrade Strategy That Worked (Without Pushy Tactics) – Lifetime access, deeper tutorials, a printed workbook, and community connection. The Human Touch That Set Her Apart – Live playdates, personal pep talks, and consistent support helped participants feel seen and safe. Why Her Sales Stayed Consistent Throughout the Event – And why she didn’t use discounts or time-limited pricing to create urgency. Connect with my guest, Brooke Henry: Website: https://bbhenryart.com Email List: https://www.bbhenry.com/email Classes: https://www.bbhenrystudio.com Instagram: https://www.instagram.com/bbhenry_art/ YouTube: https://www.youtube.com/c/BBHenryArt View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	Pod Birthday #2 Episode: Scaling student support with CustomGPTs (without sacrificing the experience) with Kirsty Fanton & Ami Williamson	13 Mar 2026	00:35:03
As part of my podcast 1st birthday week, I'm re-releasing the top 3 episodes of the past year. This is officially your #2! In this episode, I am joined by CommsCamp founder Kirsty Fanton and her behind-the-scenes tech partner Ami Williamson to unpack how they built CommsBot, a custom GPT designed to give students real-time, tailored support inside a group coaching program. It’s an answer to a question by my guest expert in episode 19, PR and visibility expert Gloria Chou: “With so many coaches adding custom GPTs to their group programs, how do you balance the benefit of getting your student better results with the risk of making the experience more impersonal?” Together, we explore how to make AI work for your customer experience, without making it feel robotic or like a shortcut. From ethical considerations to feature planning and student testing, this episode walks through the full behind-the-scenes of a thoughtful, human-first approach to integrating AI into your program or membership. What we cover: The real “why” behind CommsBot – How they used audience insights to spot a clear gap between “learning” and “doing,” and how the bot helps students practice communication in a safe, low-stakes way. How to avoid building a robot version of yourself – Why the goal isn’t to clone the coach, but to create a guided concierge-style support tool that amplifies what students are already learning from you. The three core functions of CommsBot – Understanding, Implementing, and Role-Playing—and why each mode was intentionally designed to align with different stages of the student journey. Behind the scenes of building the bot – How Kirsty and Ami worked together to train the GPT using transcripts, frameworks, and internal language from the course—and avoided overwhelming the bot with the wrong kind of data. AI ethics and privacy considerations – What they did to protect Kirsty’s intellectual property, set clear boundaries for the GPT, and build trust with students using the tool. Connect with my guests: Kirsty is an ex-psychotherapist, ex-copywriter, and ex-pert communicator who helps online business owners hear and get heard when it matters most - in their emails, on their socials, with their clients, with their teams, and on podcasts like this one. Website: https://www.kirstyfanton.com CommsCamp: https://www.kirstyfanton.com/commscamp Ami is the AI-obsessed copywriter behind Damn Write — where she helps fellow chaotic creatives turn their “too much” or “too weird” into a brand, a bot + a biz that feels like a revelation. And when she’s not conjuring up Brand Bibles and sales copy, she’s deep in the AI underworld: building custom GPT bots for course creators who wanna scale without selling their souls. Website: https://www.damnwrite.com.au/ Ami's Custom AI Course Bot Service: https://www.damnwrite.com.au/ai-course-bots View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	Pod Birthday #3 Episode: A therapist’s secrets to creating safe and authentic group environments with Ash McDonald	11 Mar 2026	00:31:55
As part of my podcast 1st birthday week, I'm re-releasing the top 3 episodes of the past year. This is officially your #3! In this insightful episode, I’m joined by Ash McDonald, a therapist-turned-business strategist who specializes in cultivating psychologically safe and meaningful group environments. We’re answering the questions:”How would you cultivate safe group spaces where clients show up AND truly connect?” and explore the essential factors that encourage genuine connection, active participation, and emotional safety in group coaching programs and memberships. If you're struggling with low engagement, superficial interactions, or burnout from managing group spaces, this episode provides actionable insights to transform your client communities. What we cover: Why Many Group Programs Fail to Engage – Understanding common pitfalls that prevent genuine connection and participation among group members. Leading with Vulnerability – How coaches showing authentic vulnerability can dramatically improve client engagement and openness. Human-First Approach to Coaching – Why prioritizing human connection and authenticity over polished perfection can deepen relationships and improve outcomes. Effective Boundary Setting in Groups – How clear communication and boundary-setting protect your energy as a facilitator and improve group dynamics. Automating Client Care Without Losing the Human Touch – Using strategic automations paired with personal check-ins to maintain meaningful relationships efficiently. Connect with Ash McDonald: Ash McDonald is a former therapist turned therapeutic mentor and business coach who helps high-achieving women stop running on stress and start leading from self-trust. With over a decade of experience guiding deep transformation, she’s known for blending psychological insight with soul-deep strategy — helping women shift their inner world so life, leadership, and business finally feel like they fit. Ash’s work centers on nervous system regulation, emotional capacity, and radical receptivity — teaching women how to hold more wealth, presence, and peace without sacrificing themselves in the process. She’s the host of the Shamelessly Ambitious podcast and a leading voice in the movement to redefine success from the inside out. Website: https://ashmcdonaldmentoring.com/ Instagram: https://www.instagram.com/ashmcdonald/ Freebie The Ultimate Guide to Overdelivery: https://ashmcdonaldmentoring.com/UltimateGTODA View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	55. The Podcast turns One 🎊 But you’re getting the gifts!	09 Mar 2026	00:05:33
This episode marks a major milestone: What Would They Do? has officially turned ONE! I’m taking a moment to reflect on the journey, from self-doubt to launch, to 55 episodes, to charting in 18 countries, and the community and collaborations the podcast has sparked along the way. It's a celebration of all things retention, customer experience, and the power of showing up… especially when it feels uncomfortable. And because it wouldn’t be a birthday without party favors, I’m kicking off Birthday Week on my website until 17 March 2026 with a scavenger hunt full of hidden surprises, exclusive offers, and limited-time freebies. What we cover: How long it really took to launch this podcast (and why it was worth it) The real reason this show exists A massive THANK YOU to all the listeners, guests, reviewers, and collaborators 🎁 What’s happening during Birthday Week: Website scavenger hunt Freebies, exclusive discounts, and secret 1:1 offers A re-release of the top 3 most-loved episodes View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	54. My CX Escape Room Strategy: A case study in engagement & loyalty	02 Mar 2026	00:14:14
In today’s episode, I take you on a behind-the-scenes tour of one of the most effective membership experiments I’ve ever run inside Retention Lab: the CX Escape Room Challenge. What started as a 3-day “part challenge, part game” experience quickly turned into a powerful retention engine that increased engagement, brought in new members, and helped existing members finally take action and get quick wins. If you’ve ever felt like your membership (or online business) needs more content to keep people around… this episode will completely flip that belief on its head. Because the truth is: people don’t leave because you didn’t post enough. They leave because they didn’t get results. This episode is packed with insights on momentum, gamification, micro-commitments, and how to create experiences that feel personal, even when they’re automated behind the scenes. What we cover: The thinking behind my CX Escape Room Challenge How the Escape Room created instant momentum and quick wins in my membership Why the challenge worked so well even though it was mostly automated How I turned quiet members into active participants overnight What didn’t work & the lessons learned View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	53. AI, course design, and the evolution of content-only learning experiences with Jasmine Jonte	23 Feb 2026	00:36:01
What makes an online course truly transformational instead of just another addition to your digital filing cabinet of information? In this guest episode of What Would They Do?, I am joined by course design expert Jasmine Jonte, who has helped build some of the most successful and profitable online programs in the industry. Together, we unpack why so many online courses fall flat, why students drop off halfway through, and what course creators need to focus on if they want their programs to actually deliver results in the age of AI. Spoiler: it’s not about adding more modules, more bonuses, or more “value.” It’s about designing a student experience that supports action, accountability, and momentum. If you’ve ever wondered why people buy your course with excitement and then disappear by Module 3, this episode is for you. What we cover: The biggest misconception course creators have about engagement How to create simple learning tracks so every student feels supported How accountability loops improve student follow-through How AI is reshaping the online course industry Why Amy Porterfield closing her course doesn’t mean courses are dead Connect with Jasmine Jonte: Website: www.cre8tion.co Youtube: https://www.youtube.com/@JasmineJonteCRE8TION CustomGPT: https://www.cre8tion.co/netflix View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	52. Amplifying the client journey in service-based businesses	16 Feb 2026	00:15:03
What would it take to turn your one-off clients into loyal superfans? In this episode, I respond to a question from my guest expert in episode 26, family photographer & systems expert Dolly DeLong, who asked: “How can I amplify my client journey and truly elevate the experience I give my photography clients?” Whether you’re a photographer, designer, copywriter, or coach, this episode shows you how to rethink the client journey from first contact to post-delivery and infuse it with emotion, meaning, and retention magic. Packed with practical examples (and totally systemisable ideas), it’s your go-to guide to building relationships that last. What we cover: What “amplifying the customer journey” really means (hint: not more noise) How to map and elevate the “moments that matter” in your client journey Dolly’s example: turning a typical photography experience into something unforgettable How to use onboarding forms for more than admin — and actually spark loyalty Bonus retention strategies for other service providers View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	51. Thinking About Switching Email Platforms? Here’s my recommendation...	09 Feb 2026	00:11:32
Thinking about switching email platforms, but overwhelmed by the tech or afraid of breaking what’s already (sort of) working? In this episode, I take you behind the scenes of my email setup and explain why I chose Drip as my go-to platform for retention, loyalty and subscriber delight. From Flodesk to Drip, and from sending newsletters to building strategic, behavior-driven journeys, this episode walks you through what makes Drip different and how it’s helped supercharge my business (and my clients’). You'll also hear how Shelley Hitz, a Retention Lab member, made the leap from email frustration to full-blown email strategy in Drip with me by her side. If you’ve ever felt boxed in by your current email provider, or if you're curious what it actually takes to make your email platform work for you (not against you), this one’s a must-listen. What we cover: Why I left Flodesk (despite the unbeatable pricing) The non-negotiables that made me choose Drip over ActiveCampaign, Kit, and others What makes Drip so powerful for service providers, course creators and membership owners The mistake most people make when switching email providers How Shelley switched platforms without the overwhelm by joining Retention Lab Incubator Why choosing a better tool isn’t enough View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	50. What 50 podcast episodes revealed about customer experience & retention (it might surprise you!)	02 Feb 2026	00:09:54
It’s episode 50! And as What Would They Do? is coming up to its one-year anniversary, I’m taking a closer look at the biggest themes that have emerged from 50 episodes of listener questions, expert interviews, and strategic CX deep-dives. But don’t expect a “top episodes” recap. This episode gives you a thoughtful analysis of the patterns that show up again and again in businesses that grow sustainably, retain more customers, and create meaningful brand connections. If you're craving real-world insight into what works (and why), this bite-sized episode is packed with practical takeaways and prompts to apply to your own customer journey. Revisit the episodes I mention here: Episode 35 with Ash McDonald Episode 31 with Holly Haynes Episode 24 with Kirsty Fanton & Ami Williamson Episode 42 with David Wachs Episode 9 answering Michelle Pontvert’s member question Episode 40 with Laura Kendrick Episode 37 with Brenna McGowan View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	49. This sales page tweak made 83% of browsers stop and interact	26 Jan 2026	00:05:15
Retention sounds great in theory, but what does it actually mean for your bottom line? In this quick episode, I pull back the curtain on one simple, scroll-stopping sales page strategy that turned heads during the founding member launch of Retention Lab. You'll hear how I brought the abstract concept of retention to life with a powerful interactive tool that got 83% of page visitors to pause and engage, being sold by their own metrics. If you've ever struggled to explain the value of what you sell (especially the long-term value), this is the episode for you. Want to get free access to the entire strategy? Join me FREE at Behind the Launch from 2-7 Feb 2026. Tuning in down the track? Join Retention Lab for everything you need to implement this strategy in your business. Cancel any time! 😉 What we cover: Why retention is such a fluffy, hard-to-sell concept (and how to make it tangible) The interactive sales page hack that helped browsers see the value for themselves The core customer journey metrics this tool is built around Where to go if you want the behind-the-scenes breakdown (right here from 2-7 Feb 2026) View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	48. Creating personal client experiences & healthy boundaries with Hamilton Schmid	19 Jan 2026	00:33:54
In today’s episode, we’re answering a question that hits home for every service provider, course creator, and membership site owner: How do you build personal relationships that make your clients feel seen while still maintaining the boundaries that protect your own privacy and time? To unpack this, I’m joined by Hamilton Schmid, founder of Your Virtual Cornerstone, a thriving agency that’s grown almost entirely through word-of-mouth over the past five years. Hamilton’s secret? A smart mix of intentional systems, respectful boundaries, and deeply personal customer experiences. Whether you're just starting out or scaling up, this episode will inspire you to rethink your capacity, tighten your processes, and still make your clients feel like VIPs. What we cover: Why building genuine client relationships doesn’t mean you have to sacrifice your sanity The difference between high-touch and overavailable (and why Hamilton doesn’t work Fridays) The power of voice notes for client intimacy & brand voice How to semi-systemise surprise-and-delight moments without making them robotic Why “delivering what you promise” is the ultimate referral strategy Connect with Hamilton Schmid: Free 30 min Outsourcing Strategy Call: https://calendar.app.google/tWSf2hU9SYvGqMU26 Website: www.yourvirtualcornerstone.com Instagram: https://www.instagram.com/virtualcornerstone/ Threads: https://www.threads.com/@virtualcornerstone View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	47. Stop reacting: build a more intentional business in 2026	12 Jan 2026	00:06:51
In this final episode of the reflection and intention-setting series, I share my personal approach to planning with purpose and how intentionality can shape your business in 2026 and beyond. I open up about how I mapped out my entire year in advance without needing every detail locked in so I can focus my energy on what really moves the needle. But this isn't just about calendars and to-do lists. It's about being strategic with your customer journey, mapping from the outside in, and creating offers and experiences that meet your audience where they are. If you're tired of reactive launches, last-minute stress, and half-baked onboarding, this episode will help you step into the year with clarity, intention, and a customer experience designed to retain and delight. What we cover: What intentionality in business really means (and why it’s more than just “planning”) Why understanding your audience’s seasonal needs is key to retention Mapping your customer experience backwards from key moments that matter How Retention Lab can help you make these strategies actionable View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	46. Rethinking offers in the age of AI (and why the human touch matters)	05 Jan 2026	00:06:07
I’m kicking off 2026 with a shift that’s quietly changing the way we do business. In this bite-sized solo episode, I reflect on my Word of the Year: Community. And what it means for the online space, the rise (and fall) of self-paced resources, and why real human connection is back in the spotlight. Tune in to hear how I’m reshaping my offers and showing up differently this year, from evolving my 1:1 services to infusing more connection into my signature membership, Retention Lab. Whether you're feeling the pull towards more meaningful conversations or are just tired of figuring things out alone, this episode will meet you where you're at. What We Cover: The shift away from DIY, self-paced resources in 2025 How AI is accelerating the demand for human-first experiences My Word of the Year and what it means for my business What’s changing in Retention Lab (especially at the Starter level) An invitation to build, brainstorm, and grow together in 2026 View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	45. My transparent 2025 recap: What worked (and flopped) in my business this year	29 Dec 2025	00:12:40
As 2025 winds down, I’m pulling back the curtain on what this rollercoaster of a year really looked like behind the scenes in my business. From record-breaking months to dips that tested my resilience, this transparent wrap-up is part celebration, part reflection, and part forecast. I’ll walk you through the hard numbers, the honest lessons, and how all of it is shaping my focus for 2026 (spoiler alert: community is front and centre). Inside this episode, I share: What made 2025 a wild ride in client work, offers, and energy A breakdown of my stats: clients, members, podcasts, summits & bundles Why repeat clients and retention strategies remain my North Star Highlights from launching 45 podcast episodes without missing a week A sneak peek at what’s changing in 2026 (and what’s staying the same) My 2026 word of the year… and the personal invitation I’m sending your way View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	44. Repurposing testimonials: clever ways to boost conversions and retention	22 Dec 2025	00:11:10
Shelley Hitz, founder of Christian Book Academy and Retention Lab Incubator member, submitted a brilliant question: “What should I actually do with all the member testimonials I’ve collected?” This bite-sized episode breaks down exactly how to repurpose, categorize, and embed testimonials across your funnel, from the first touchpoint to retention and affiliate advocacy. Whether you’ve got a few nice words or full-blown case studies, this episode gives you a strategic framework to finally make your testimonials work harder. What we cover: Why not all testimonials are created equal (and which ones to use where) How to categorize feedback by funnel stage and format Strategic ways to plug testimonials into your sales, onboarding, and retention workflows Creative use cases you might not have thought of: like email takeovers, milestone trackers, and lead magnets built on member wins How to start now even if all you’ve got is a spreadsheet full of snippets Check out the Client Cast Formula to launch your own private case study podcast here. View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	43. Data-driven funnel fixes to simplify your funnel and skyrocket conversions with Ally Anderson	15 Dec 2025	00:28:19
In this episode, I’m joined by data strategist and Akari Digital founder, Ally Anderson, to tackle a question that keeps many business owners awake at night: “My funnel gets plenty of traffic, but no one is buying. Where do I start?” This conversation picks up where Episode 40 with copywriter Laura Kendrick left off. In that episode we explored conversion problems from an emotional and messaging perspective. Today, we zoom in on the data side, and how to pinpoint and fix bottlenecks strategically so your funnels convert more consistently. If you’ve ever stared at your metrics wondering why your funnels aren’t converting, this conversation is your blueprint. Ally and I unpack how to diagnose bottlenecks, simplify your data, and use smart tracking to improve conversion rates without having to become a full-time analyst. We explore how customer experience and messaging intersect with metrics, and why simplifying your offers and funnel steps can dramatically improve results. What we cover: The Funnel Friction Audit How to map your customer journey beyond open rates and click rates to uncover the real leaks in your funnel. Simplifying Data Tracking Why eight to twelve core metrics (not 87 dashboards) will tell you everything you need to know. Spotting and Fixing Bottlenecks Simple ways to calculate where prospects drop off, and how to prioritise your tests for the biggest impact. Customer Experience Meets Metrics How friction, confusion or lack of clarity kills conversions, and easy fixes you can apply today. Less Is More: Designing Offers for Action Why breaking big promises into smaller wins can boost opt-ins, completions and sales. Real-Life Tweaks, Real Results Ally shares examples of tiny homepage and opt-in tweaks that doubled and tripled conversions overnight. Connect with Ally Anderson: Website: https://akaridigital.ca/ Instagram: https://www.instagram.com/akaridigital/ Grab Ally's Launch Leak Finder tool for only $7 with coupon code NADINE to help you pinpoint your funnel’s bottlenecks and test potential improvements without the overwhelm. View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	42. Boosting customer loyalty and personal touches at scale with Handwrytten Founder David Wachs	08 Dec 2025	00:26:37
In today’s episode, we’re diving into personal touches, handwritten moments, and how to make your customers feel truly seen, even if they’re scattered around the globe. We’re answering this listener question: “I would love to welcome all new members with a personal touch, but they’re scattered all over the world and it seems too complex and costly. What are my options?” To help unpack this, I’m joined by David Wachs, founder of Handwrytten, a tech-enabled platform that makes sending physical handwritten cards as simple as sending an email. We explore the power of thoughtful gestures, why inbox fatigue is real (and growing), and how to scale meaningful experiences without burning yourself out. Keen to try Handwritten?Save 10% on your Handwrytten cards with signup code nadinenethery Whether you’re a service provider, a membership founder, or a course creator, this episode will show you how to stand out in a sea of digital noise by doubling down on what makes you (and your customers) human. My long-term 1:1 client and Retention Lab member Josh Goldsmith is joining us inside the Lab in December to share exactly how he automates handwritten touchpoints in his business with Handwrytten. You’ll want a front-row seat for that! What we cover: Why retention and loyalty hinge on making people feel seen What makes handwritten notes so emotionally powerful Surprising findings from Handwrytten’s 2022 and 2025 consumer outreach surveys Real examples of how brands increased revenue, loyalty, and LTV through handwritten outreach How to balance automation and authenticity when scaling personal touches Where AI belongs in the personalization journey, and where it doesn’t Why intention is more important than handwriting, and how to keep it personal at scale Connect with David Wachs: David's Instragram: https://www.instagram.com/dbwachs Handwrytten's Instagram: https://www.instagram.com/handwrytten View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	41. Email Personalization 101: Trigger links, custom fields & segments explained	01 Dec 2025	00:12:32
In today’s episode, we’re exploring the concept of hyper-personalization, and how you can create a standout customer journey using the email platform you’re already using. This episode answers a brilliant listener question: “I would love to personalize my customer experience, but I feel I'm missing the tech tools to make it happen.” The good news? You don’t need a fancy tech stack or a marketing team to make personalization work for you. All you need is a strategic mindset, your email platform, and a willingness to go one step further than most. From segmenting your list based on behavior and past purchases to setting up simple but powerful trigger links and conditional content, I’ll show you how to turn basic tools into a personalized customer experience engine. What we cover: What true personalization really means Why personalization boosts conversions, loyalty, and engagement How to set up segmentation so it actually drives results Trigger links, custom fields, and saved segments explained Real-life examples of how I personalize emails within my business Try Drip for FREE (no credit card required) right here. (affiliate link) View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	40. Why your launch isn’t converting (even with the right audience) with Laura Kendrick	24 Nov 2025	00:38:37
Today’s listener question: “I’m speaking to the right audience and I have a proven offer, but conversions in my launches have stalled. Where could the problem be?” In this episode, I’m joined by fellow copywriter and holistic launch strategist Laura Kendrick to unpack the hidden friction points that quietly tank conversions, even when your offer and audience are a match. From treating your launch as a full marketing arc (not just cart open & cart close), to reading real-time audience signals, creating “spaciousness” in timing, and nurturing non-buyers without the ick, this episode gives you practical fixes you can implement before your next promo. What we cover: Holistic Launching (The Full Arc): Why effective launches start months earlier Talk to People, Then Check the Data: How live voice-of-customer conversations surface what analytics can’t Positioning vs. Demand: A real example where interest was high but response was low because positioning was slightly off Spaciousness = Conversions: Building more time into your runway (and even into cart open) After the Launch: How to debrief with your list, make non-buyers feel valued, and create simple two-way touchpoints Connect with Laura Kendrick: Laura Kendrick is a conversion strategist and copywriting co-conspirator for ambitious online business owners who want client-forward copy that actually sells—ethically, clearly, and with their personality fully intact. She helps founders finally market their businesses in a way that makes sense and gets results. With a big-picture view and zero tolerance for one-size-fits-all formulas, Laura helps you clarify your message, sharpen your strategy, and create a brand voice that sounds like you (just... dialed all the way in). It’s about marketing that actually fits your business and your brain. Website: https://www.cheekycopy.co/ Instagram: https://www.instagram.com/cheekycopy/ View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	39. 3 easy ways to set your business up for a successful 2026 right now	17 Nov 2025	00:05:21
In today’s episode, we’re breaking with tradition. This week, I’m pulling back the curtain on a delightfully strategic event I’m hosting inside Retention Lab this December: The CX Escape Room Challenge. Are you crawling toward the end of 2025 on fumes, desperately trying to finish Black Friday strong before vanishing until January? Here’s your permission to pause for a moment. Because now is exactly when ‘Future You’ will wish you’d laid just a few customer retention foundations. The kind that quietly keep your business growing while you rest, reset, and gear up for a successful 2026. If you’re craving a creative, strategic way to re-energize your customer experience, and start 2026 already ahead of the game, this episode is for you. What we cover: Why December is the sleeper month for smart business moves What a “retention brick” is and how to choose the right one 3 quick-win strategies to get your audience to grow your list for you, convert more browsers on your sales page, and surprise and delight your current customers to round out the year What to expect inside the 3-day CX Escape Room Challenge Why 60 days inside Retention Lab could be your most profitable New Year plan yet Join the LIVE 3-day CX Escape Room Challenge from 2-4 December 2025 here. View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	38. The 4-part framework for building profitable affiliate programs with Laura Sprinkle	10 Nov 2025	00:29:31
In today’s episode, we’re diving into the world of affiliate marketing, and how you can turn happy customers into powerful affiliate partners without tech overwhelm. Our guest is Laura Sprinkle, an affiliate partnership strategist who’s worked behind the scenes of multi-million dollar launches for the likes of Amy Porterfield and Selena Soo, and who also happens to be the founder of Rootabl, the first affiliate platform built specifically for course creators. We’re answering this listener question that I know will hit home for many online business owners: “How can I turn happy customers into powerful affiliate partners without the tech overwhelm?” Whether you’re affiliate-curious, just launched your own program, or want to squeeze more juice out of an existing one, this conversation is packed with actionable advice to get you moving. If you’re looking to grow sustainably through genuine partnerships, this episode is your fast track to making that happen. Plus, Laura will be joining us as a guest expert in an upcoming month inside Retention Lab. So if you’re ready to double down on community-driven growth, make sure you join us. What we cover: The power of affiliate marketing as a visibility, lead-gen, and conversion strategy Why tech is not your biggest hurdle (even though it feels like it) Laura’s “Cycle of Profitable Partnerships” framework Smart strategies to invite customers into affiliate partnerships (without being sleazy) How to activate affiliates and give them the best chance of success How to motivate more affiliates to share Easy win incentives that convert (hint: it’s not always a luxury retreat) Connect with Laura Sprinkle: Laura Sprinkle, founder of Rootabl, is an affiliate partnerships strategist who specializes in working with digital course and membership creators. Her approach to partner programs has helped everyone from budding entrepreneurs to seven-figure industry leaders garner more than $44 million in affiliate revenues. Laura’s unique approach to partnerships involves creating high-touch relationships, empowering clients like Amy Porterfield, Todd Herman, and Selena Soo to bring as much fun to the process as possible. Website: https://laurasprinkle.com/ Rootable Website View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	37. From burnout to buy-In with Anticipation Marketing™ and Brenna McGowan	03 Nov 2025	00:25:51
In today’s episode, we’re diving into pre-selling, Anticipation Marketing™, and how to create sales environments that build deep trust, long-term loyalty, and better-fit buyers. We’re answering this listener question: “How can pre-selling build a deeper trust with your audience and set the stage for long-term customer loyalty?” To unpack this question, I’ve invited none other than Brenna McGowan, the queen of Anticipation Marketing™, the creator of the Pre-Launch Plan Program, and an advocate for launch strategies that actually feel good for you and your audience. If you’re tired of high-pressure launch tactics, endless email blasts, and buyers who ghost after checkout, Brenna’s approach will feel like a breath of fresh air. We explore her signature framework and how pre-selling isn’t just about priming people to buy, but about attracting the right people who’ll stick around. Brenna is also joining Retention Lab as our November guest expert on 19 November 2025. If you want access to her live training (or the replay if you're listening later), join us right here. What we cover: Why traditional launches create burnout (and how to avoid it) The 4 A’s of Anticipation Marketing How to create a low-pressure sales environment that converts better The surprising link between pre-selling and customer retention Smart ways to front-load trust and reduce refund requests The one thing Brenna recommends you must do weekly during pre-launch How audience research shapes magnetic messaging that resonates Connect with Brenna McGowan: Brenna McGowan is a launch strategist, copywriter, and the creator of the popular online event Behind the Launch. She helps coaches, course creators, and consultants move away from hustle-based, high-pressure launches by using my signature pre-launch and Anticipation Marketing™ strategies. Website: https://brennamcgowan.co/ Instagram: www.instagram.com/brennamcgowanco Download Brenna's Launch Calendar View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	36. 500 responses & the strategy behind my high-impact surveys	27 Oct 2025	00:13:39
In today’s episode, we’re getting into the nitty gritty of strategic audience research and the templates behind it. Specifically how to get actual insights from your surveys instead of a bunch of vague, unusable fluff. We’re answering this listener question: “I regularly survey my audience, but I struggle to get useful answers. How can I get people to actually respond and what's important in the process so I get the right outcomes and useful responses?” If you’ve ever sent out a survey only to hear crickets, or received responses so surface-level they left you with more questions than answers, this episode is for you. I walk you through the entire process I use in my own business and for my 1:1 clients inside my Intensives. From setting the right survey goals and crafting powerful questions to boosting response rates and turning data into messaging gold. If you’re making strategic decisions based on assumptions (or you’ve been procrastinating on surveying your audience altogether), this episode will give you the roadmap you need to move forward with clarity. What we cover: Why strong audience research is the foundation of everything in your business How to design surveys that give you rich, usable insights The psychology behind what makes people actually want to respond Why vague questions lead to vague answers, and what to ask instead How I helped a client get over 500 strategic responses for a membership survey The role of segmenting, branching, and user experience in survey design How to turn survey responses into content, sales copy, and retention strategies Download my FREE Strategic Survey Questions here. View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	35. A therapist’s secrets to creating safe and authentic group environments with Ash McDonald	20 Oct 2025	00:31:55
In this insightful episode, I’m joined by Ash McDonald, a therapist-turned-business strategist who specializes in cultivating psychologically safe and meaningful group environments. We’re answering the questions:”How would you cultivate safe group spaces where clients show up AND truly connect?” and explore the essential factors that encourage genuine connection, active participation, and emotional safety in group coaching programs and memberships. If you're struggling with low engagement, superficial interactions, or burnout from managing group spaces, this episode provides actionable insights to transform your client communities. What we cover: Why Many Group Programs Fail to Engage – Understanding common pitfalls that prevent genuine connection and participation among group members. Leading with Vulnerability – How coaches showing authentic vulnerability can dramatically improve client engagement and openness. Human-First Approach to Coaching – Why prioritizing human connection and authenticity over polished perfection can deepen relationships and improve outcomes. Effective Boundary Setting in Groups – How clear communication and boundary-setting protect your energy as a facilitator and improve group dynamics. Automating Client Care Without Losing the Human Touch – Using strategic automations paired with personal check-ins to maintain meaningful relationships efficiently. Connect with Ash McDonald: Ash McDonald is a former therapist turned therapeutic mentor and business coach who helps high-achieving women stop running on stress and start leading from self-trust. With over a decade of experience guiding deep transformation, she’s known for blending psychological insight with soul-deep strategy — helping women shift their inner world so life, leadership, and business finally feel like they fit. Ash’s work centers on nervous system regulation, emotional capacity, and radical receptivity — teaching women how to hold more wealth, presence, and peace without sacrificing themselves in the process. She’s the host of the Shamelessly Ambitious podcast and a leading voice in the movement to redefine success from the inside out. Website: https://ashmcdonaldmentoring.com/ Instagram: https://www.instagram.com/ashmcdonald/ Freebie The Ultimate Guide to Overdelivery: https://ashmcdonaldmentoring.com/UltimateGTODA View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
	34. What it really takes to shift to a customer-first business	13 Oct 2025	00:12:37
In today’s episode, I’m exploring what it really takes to create a customer-first business (even if you’re a solo operator without a huge team, elaborate marketing budgets, or an expensive tech stack. I break down what a customer-first mindset actually means, why it’s about consistent, small shifts rather than big, overwhelming overhauls, and how you can start making simple changes today to create remarkable experiences for your audience and customers. From listening to customer signals and anticipating their needs to streamlining your communications and personalizing your offers, this episode is packed with practical strategies you can apply immediately, no matter the size of your business. If you’ve been wondering how to stand out in an AI-driven online space where everyone sounds the same, this conversation will give you a clear path forward. What we cover: What “customer-first” really means — and why it’s not just about customer service. How to start putting your customers in the driver’s seat of their journey. Practical ways to leverage data and simple tools to personalize their experience. Why small, consistent actions beat one-off “quick fixes” every time. Low-lift strategies you can implement right now — like personal welcome videos, better FAQs, and strategic follow-ups. View the episode transcript here. Where to from here? Grab the 2026 State of the Customer Report FREE right here. Generate 10 tailored-to-you survey questions FREE right here. Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here! Find out how you can get my strategic customer experience brain on your brand here. Check out my favourite CX tools and resources here. 😍 Love the show? Hit subscribe or follow so you never miss a new episode. Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!). Leave a positive review to help the show get found by more small business owners just like you. To leave a review: 👉 Find What Would They Do? on Apple Podcasts 👉 Scroll to ‘Ratings & Reviews’ 👉 Tap on the stars to rate the show before writing a review Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

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