Explore every episode of the podcast What They Said
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Inclusive Marketing, How Not to Do It | What They Said: The Influencer Marketing Podcast | Ep.8 | 06 Aug 2024 | 00:54:51 | |
Join us in the latest episode of "What They Said" as we sit down with the incredible Lucy Edwards, journalist, broadcaster, and disability advocate, who shares her inspiring journey and valuable insights on accessibility, content creation, and the power of storytelling. Our podcast is available on all streaming platforms; | |||
| The Truth of Influencer Houses | What They Said: The Influencer Marketing Podcast | Ep.7 | 16 Jul 2024 | 00:38:25 | |
When is the wrong time to implement an influencer-based strategy and how can you look after those influencers when it all goes down the pan? Join us on this eye-opening episode of "What They Said" as we dive deep into the chaotic yet fascinating world of content houses with our special guest, Vicky McGee ex-producer of Wave House. From the highs of creating viral trends to the challenges of managing influencer dynamics, Vicky shares her unique experiences and insights. Discover the behind-the-scenes stories of living with influencers, the evolution of user-generated content, and why TikTok is her go-to for everything.Ā Whether youāre an experienced marketer, new to the industry or just want the tea about The Wave House, this is not one to miss! Our podcast is available on all streaming platforms; | |||
| How To Get Consumer Tails Wagging | What They Said: The Influencer Marketing Podcast | Ep.6 | 27 Jun 2024 | 00:44:11 | |
How do you break into a competitive industry with zero budget? Ā š¾ Dive into the latest episode of the "What They Said" podcast, where we sit down with Kezia Price and Sophie Van der Veken from Tails.com, a trailblazer in the pet food industry. Discover how they've successfully harnessed the power of influencers to transform the brand and create a loyal customer base. šļø Key Highlights:
Whether you're a marketing professional, influencer, or just passionate about the creator economy (or just love dogs!) this episode is packed with valuable insights and practical tips. Don't miss out! Our podcast is available on all streaming platforms; | |||
| True Crime & BookTok: Why Niche Influencer Audiences Matter | What They Said: The Influencer Marketing Podcast | Ep.5 | 04 Jun 2024 | 00:41:50 | |
Curious to hear about the behind-the-scenes of the creator economy? Join host Sammy Albon as he chats to Beth Heard, Head of Talent at Sixteenth, an agency that unashamedly says theyāre a YouTube-first talent agency. They talk about the new trends that the latest influencers are influencing including āniche downā content such as studying, literary and true crime (but with millions of views, of course), share some words of warning when it comes to signing an agency as a content creator (thereās no rush!) and how important it is to have a long-term strategy. Beth also shares the ups and downs of content creation according to a manager ā from the lows of navigating the negative backlash when influencers partner with brands, to the ups of seriously successful and real-world impact brand partnerships such as Cluedo. Learn about how to elevate influencers into the mainstream and what to say hell yes to, Bethās predictions on the future of long-form content and the type of brands to partner with, and finally, the golden questionā¦. what is the next big thing for 2024/25? Our podcast is available on all streaming platforms; | |||
| How Furby Hijacked Christmas | What They Said: The Influencer Marketing Podcast | Ep.4 | 16 May 2024 | 00:46:15 | |
Old enough to remember Furby from when they first appeared?Ā Learn how their influencer marketing has reduced production costs whilst improving brand performance, when they decide to pull the influencer lever and what an important marketing strategy looks like. Julia shares a few of their secrets when it comes to balancing brand messaging and safe guarding an influencerās tone of voiceā¦Ā Our podcast is available on all streaming platforms; | |||
| Influencer Partnerships with Dame Judi Dench & Carla Freeman?! | What They Said: The Influencer Marketing Podcast | Ep.3 | 30 Apr 2024 | 00:36:27 | |
How can you ensure your campaign is communicated properly to your target audience and that those brand partnerships have a lasting impact? By getting on board Dame Judy Dench's best mate of course. This week we sit down with the one and only Carla Freeman, comedian and actress as we discuss what brands get wrong, how the world of influencers can be a shallow and lonely place and much much more, featuring a baby and plenty of swearing. Our podcast is available on all streaming platforms; | |||
| What Disappears Faster Than Jacob Elordi's Bathwater? | What They Said: The Influencer Marketing Podcast | Ep.2 | 16 Apr 2024 | 00:47:26 | |
Do you know how to leverage influencers as part of a comprehensive marketing strategy? Want insights on the intersection of authenticity, platform trends, and brand integration? Then this is the episode for you. Our podcast is available on all streaming platforms; | |||
| Are Black Influencers Paid Fairly? | What They Said: The Influencer Marketing Podcast | Ep. 1 | 02 Apr 2024 | 00:44:05 | |
Welcome to the first episode of What They Said, the influencer marketing podcast powered by PrettyGreen where we delve deep into the creator economy.Ā We begin our first series with Jessica Joseph, founder of Season25. Season25 was born from a need to deliver that missing ingredient in the influencer marketing spaceā¦ representation. Join us as we talk to Jess about equal partnerships, brand horror stories and whether representation in the industry has changed for good since 2020. Our podcast is available on all streaming platforms; | |||
| What They Said: The Trailer | 27 Mar 2024 | 00:00:48 | |
"Discover 'What They Said,' the Influencer Marketing Podcast by award-winning, global creative comms agency PrettyGreen. ā Join us each week as our team delves deep into the creator economy, featuring guest content creators, savvy marketers, and industry experts who spill the latest influencer marketing secrets.ā The series will feature guests who are having an impact on the creator economy, lifting the lid on the inās and outs of the industry. Our podcast is available on all streaming platforms; | |||
| Pairing Brands with Passionate Fans | What They Said: The Influencer Marketing Podcast | Ep.11 | 21 Apr 2025 | 00:46:52 | |
The What They Said podcast is back with another banger š§š„ This week, Sammy Albon sits down with Alex Payne ā Founder of The Influence Room, ex-international rugby presenter, and all-round storytelling pro ā to chat about the matchmaking magic behind connecting brands with creators who genuinely love them. Think: a slick blend of Tinder meets LinkedIn ā but make it influencer marketing. Expect an insight-stuffed convo where we unpack: š„ Why authentic connections beat scripted spend every time. Our podcast is available on all streaming platforms; | |||
| The Very Group's Creator 'Hun Filter' š¤ An Audience-First Social Strategy | What They Said: The Influencer Marketing Podcast | Ep.10 | 07 Apr 2025 | 00:28:44 | |
The "What They Said" podcast is back with another sparkling, insight-packed episode š āØ This week, weāre diving headfirst in to hun culture with The Very Groupās Head of Consumer Influencer, Layla Hatia ā to hear how the brand shapes an audience-first creator strategy that goes from the high street to high glam. Expect plenty of juicy insights, including:
Our podcast is available on all streaming platforms; | |||
| Communicating as a B Corp | What They Said: The Influencer Marketing Podcast | Ep.9 | 18 Mar 2025 | 00:45:42 | |
The "What They Said" influencer marketing podcast returns for season 2 šļøšļø. To celebrate B Corp Month, we invited Gen B leader, India Rawlin, Head of Brand at fellow B Corp, TrueStart Coffee, to come chat all things people, planet and performance.Ā India challenges our very own coffee aficionado and pod host Sammy Albon to a taste challenge, whilst discussing how their accreditation as a B Corp reflects and shapes their communications, including:
Our podcast is available on all streaming platforms; | |||
| How YouTube Creators Are Redefining Brand Partnerships with Nisha Mathews (Google Creative Works) | What They Said: The Influencer Marketing Podcast | Ep 17 | 02 Sep 2025 | 00:43:50 | |
This month on What They Said: The Influencer Marketing Podcast, host Sammy Albon sits down with Nisha Mathews, Creative Business Lead at Google Creative Works, to explore how YouTube creators are transforming the future of brand partnerships. From authenticity to AI, discover how brands and creators can build meaningful, lasting connections on YouTube ā and what strategies actually cut through. With years of experience shaping marketing strategies at Omnicom and Wavemaker before joining Google, Nisha brings a unique perspective on the evolving world of creator marketing. In this episode, Nisha shares insights on:
Our podcast is available on all streaming platforms; | |||
| Break department silos for success | What They Said: The Influencer Marketing Podcast | Ep 16 | 01 Aug 2025 | 00:43:42 | |
This month, What They Said host, Sammy Albon, is joined by a true force in global brand marketing: Fiona Bosman, Global Brand Director at Bupa. With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatched insight into the evolving world of Influencer Marketing. A fierce advocate for breaking silos and putting 'people and their stories' at the heart of marketing, Fiona believes āthere are no departments" when it comes to building truly successful strategies. In this episode, expect bold thinking and big takeaways, including: Our podcast is available on all streaming platforms; | |||
| In an age of AI "Be More Human" | What They Said: The Influencer Marketing Podcast | Ep.15 | 08 Jul 2025 | 00:41:01 | |
Banana phones, ādo-not-drink conker milkā campaigns, and a ban on fruit punsā¦ This weekās episode is with an OG influencer in the Marketing world; innocent drinks. Listen out in the episode for: Our podcast is available on all streaming platforms; | |||
| A Revenue-First Influencer Strategy?! | What They Said Cannes - Influencer Marketing Podcast | Ep.14 | 20 Jun 2025 | 00:21:42 | |
Is your influencer marketing driving revenue ā or just likes? Are you looking to drive clicks, and content creation, straight into sales? Unilever sent ripples through the industry when it announced in March 2025 that it would be investing half of all its ad spend in Influencer marketing. And, Wild, the natural, refillable bodycare brand, is one of its brands, adopting this influencer-first strategy; producing 5,000 pieces of content every quarter. In this episode, coming to you live from Cannes Lions Festival, host Sammy Albon talks to Laura Donadio, Global Head of Influencer & Partnerships at Wild, with a deep-dive into a conversion-led influencer strategy that supercharges the marketing funnel. Listen to this 20-min podcast, for insights into: Challenging the limits of the creator economy with a smarter, performance-first mindset, if you're a DTC brand, managing paid social, or being challenged on awareness metrics, this episode is packed with tactical insights for marketers. Our podcast is available on all streaming platforms; | |||
| How to Launch a Brand on TikTok Shop | What They Said: Cannes Special - Influencer Marketing Podcast | Ep.13 | 19 Jun 2025 | 00:21:54 | |
The What They Said podcast is coming to you LIVE from Cannes Lions 2025! With an average of 6,000 live shopping experiences on TikTok Shop every day last year, savvy brands - including luxury ones - are not just launching, but building, co-creating, testing, and selling customer-centric product lines within the platform.
Our podcast is available on all streaming platforms; | |||
| Check your bias | How to really be authentic in Influencer Marketing | What They Said: The Influencer Marketing Podcast | Ep.12 | 09 Jun 2025 | 00:39:47 | |
The What They Said podcast is back to talk about everyoneās favourite Influencer buzzword, authenticity.Ā Ā This week, Sammy Albon sits down with Millie Allen, Head of Marketing at Ocean Bottle ā the award-winning reusable water bottle that reduces ocean-bound plastic ā to chat about the trials of authenticity from purpose-led brands.Ā Ā Listen out in the episode for: Ā š„ Why Youtubers make savvier content for brand partnerships š„ The measurement equation; changing the narrative on what success looks like in Influencer Marketing š„ Avoiding the echo chamber of social media, by checking our bias and providing truly customer-first led content š„ How you can help save the world in just a few clicks (find out more about Ocean Bottle, or buy your own here) Our podcast is available on all streaming platforms; | |||