What the SEO – Details, episodes & analysis

In this episode, we look at how to attract the attention of search engines so they show your website to your dream clients.

The episode looks at how you can find your keywords, including asking your audience, AI and research.

What the SEO is hosted by Suzy Stanton, who is a writer and editor, on a mission to inject some fun into a boring business terms and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibilty themselves.

Join in the ⁠SEO Dating Challenge⁠ for only £9.99 to learn the basics about website visibility and how to start taking action.

Want to learn how to create strong website foundations in less than an hour a week for five weeks? Buy my ⁠Website Visibility Foundations ⁠course. It shows as well as tells you the steps to take and how to take them so your website is attracting your dream clients and increasing leads and sales.

Need more help to find out which parts of your website's foundations are strong and which need more work? Book a ⁠Mini-SEO Audit⁠. You'll get an easy-to-follow action plan detailing what needs to be changed and how to make the changes.

Subscribe to ⁠The SEO Club newsletter⁠ for weekly SEO tips and chat, and come and say hello on ⁠Instagram⁠ and let's have a chat.

This episode looks at what SEO and Dating have in common.

Spoiler alert - it's attraction!

When you want to attract a new partner, you put on your best outfit, do your hair or whatever makes you feel confident.

With your business, it's about using the right words in the best places to attract the attention of search engines.

SEO can be complicated and time-consuming, but it doesn't need to be. Simple actions done well can have a big impact on how easily your website attracts the attention of search engines.

If they're impressed with what they see, they'll show your site to the people who want what you're selling.

In the next episode, we will delve into how to attract dream clients with your words.

What the SEO is hosted by Suzy Stanton, who is a writer and editor, on a mission to inject some fun into a boring business terms and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibility themselves.

Join in the ⁠SEO Dating Challenge⁠ for only £9.99 to learn the basics about website visibility and how to start taking action.

Want to learn how to create strong website foundations in less than an hour a week for five weeks? Buy my ⁠Website Visibility Foundations ⁠course. It shows as well as tells you the steps to take and how to take them so your website is attracting your dream clients and increasing leads and sales.

Need more help to find out which parts of your website's foundations are strong and which need more work? Book a ⁠Mini-SEO Audit⁠. You'll get an easy-to-follow action plan detailing what needs to be changed and how to make the changes.

Subscribe to ⁠The SEO Club newsletter⁠ for weekly SEO tips and chat, and come and say hello on ⁠Instagram⁠ and let's have a chat.

Welcome to the first episode of What the SEO, the podcast for small business owners and entrepreneurs who feel overwhelmed by the three letters that can have a huge impact on their business.

This first episode looks at what SEO is, why we need to improve it if we want to increase leads and sales, and what the next few episodes are going to cover.

What the SEO is hosted by Suzy Stanton, who is a writer and editor, on a mission to inject some fun into a boring business terms and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibility themselves.

Join in the SEO Dating Challenge for only £9.99 to learn the basics about website visibility and how to start taking action.

Want to learn how to create strong website foundations in less than an hour a week for five weeks? Buy my Website Visibility Foundations course. It shows as well as tells you the steps to take and how to take them so your website is attracting your dream clients and increasing leads and sales.

Need more help to find out which parts of your website's foundations are strong and which need more work? Book a Mini-SEO Audit. You'll get an easy-to-follow action plan detailing what needs to be changed and how to make the changes.

Subscribe to The SEO Club newsletter for weekly SEO tips and chat, and come and say hello on Instagram and let's have a chat.

In this episode, we look at how you keep all of your new website visitors interested.

You've attracted them with your sparkle, they've liked what they see, now it's time to put in the work and keep them on your page so they can look around, find out what it's all about and work out whether what you sell is what they're looking for.

I'll cover internal links, good navigation and the type of information you need on your site, broken links and content.

What the SEO is hosted by Suzy Stanton, who is a writer and editor, on a mission to inject some fun into a boring business term and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibility themselves.

Join in the ⁠SEO Dating Challenge⁠ for only £9.99 to learn the basics about website visibility and how to start taking action.

Want to learn how to create strong website foundations in less than an hour a week for five weeks? Buy my ⁠Website Visibility Foundations ⁠course. It shows as well as tells you the steps to take and how to take them, so your website is attracting your dream clients and increasing leads and sales.

Need more help to find out which parts of your website's foundations are strong and which need more work? Book a ⁠Mini-SEO Audit⁠. You'll get an easy-to-follow action plan detailing what needs to be changed and how to make the changes.

Subscribe to ⁠The SEO Club newsletter⁠ for weekly SEO tips and chat, and come and say hello on ⁠Instagram⁠ and let's have a chat.

In this episode, I look at why content is so important to showcase your experience, expertise, authority and trustworthiness.

Blogging is definitely not dead; it's actually one of the most important pages on your website, as long as it's done well.

I talk about the kind of things you could write about and how they help to build the know, like and trust factor with your audience.

What the SEO is hosted by Suzy Stanton, a writer and editor, on a mission to inject some fun into a boring business term and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibility themselves.

Looking for accountability so you take action to improve your website’s visibility regularly? The SEO Club Membership is for you with fortnightly accountability sessions, monthly workshops and Q & A sessions.

Join in the ⁠SEO Dating Challenge⁠ for only £9.99 to learn the basics about website visibility and how to start taking action.

Want to learn how to create strong website foundations in less than an hour a week for five weeks? Buy my ⁠Website Visibility Foundations ⁠course. It shows as well as tells you the steps to take and how to take them so your website is attracting your dream clients and increasing leads and sales.

Need more help to find out which parts of your website's foundations are strong and which need more work? Book a ⁠Mini-SEO Audit⁠. You'll get an easy-to-follow action plan detailing what needs to be changed and how to make the changes.

Subscribe to ⁠The SEO Club newsletter⁠ for weekly SEO tips and chat, and come and say hello on ⁠Instagram⁠ and let's have a chat.

In this bonus episode of series 1, Suzy does a deep dive into her signature course SEO Jumpstart.

The course is delivered via five live lessons over Zoom, which cover keywords, on-page SEO, content, building your authority and creating a strategy that works for you.

Click the link below to get the details of the course and grab your spot - the early-bird discount of £50 ends on the 30th July 2025.

What the SEO is hosted by Suzy Stanton, who is a writer and editor on a mission to inject some fun into a boring business term and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibility themselves.

If you’d like to learn about the key pillars of SEO and the changes you need to make so your website attracts Google’s attention, join SEO Jumpstart, my signature course that teaches you all you need to know to make sure your website brings in leads and sales.

Looking for accountability so you take action to improve your website’s visibility regularly? The SEO Club Membership is for you with fortnightly accountability sessions, monthly workshops and Q & A where you can tell me what you’re struggling with and I’ll help.

Need more help to find out which parts of your website's foundations are strong and which need more work? Book a ⁠Mini-SEO Audit⁠. You'll get an easy-to-follow action plan detailing what needs to be changed and how to make the changes.

Subscribe to ⁠The SEO Club newsletter⁠ for weekly SEO tips and chat and get my Ranking & Romance masterclass for free which goes through the four main pillars of SEO and helps you create a strategy that works for you.

If you’re on ⁠Instagram, I’d love you to come and say and let's have a chat.

This episode looks at how AI is changing Google searches and the way you can shine brightly above it, so people click through to your website.

What the SEO is hosted by Suzy Stanton, who is a writer and editor on a mission to inject some fun into a boring business term and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibility themselves.

Looking for accountability so you take action to improve your website’s visibility regularly? The SEO Club Membership is for you with fortnightly accountability sessions, monthly workshops and Q & A where you can tell me what you’re struggling with and I’ll help.

Want to make sure your homepage is attracting the right people and creating the best first impression? Book a Rank & Read Homepage Review and I’ll make sure your keywords are the right words and in the best places, I’ll check your copy and polish it so that it shines, as well as testing your navigation so you know people can find what they’re looking for quickly and easily.

Need more help to find out which parts of your website's foundations are strong and which need more work? Book a ⁠Mini-SEO Audit⁠. You'll get an easy-to-follow action plan detailing what needs to be changed and how to make the changes.

Subscribe to ⁠The SEO Club newsletter⁠ for weekly SEO tips and chat, and get my Ranking & Romance masterclass for free, which goes through the four main pillars of SEO and helps you create a strategy that works for you.

If you’re on ⁠Instagram,⁠ come and say hello and let's have a chat.

Using tools like Google Analytics and Google Search Console will help you see whether you're traffic is moving in the right direction and where it's coming from. This will help you know whether you're doing the right things and attracting the right people.

Both platforms are free, and whilst they may feel overwhelming because of the volume of statistics and information they contain, this episode hones in on the important parts to focus on.

If you don't want to use them, your website platform will have statistics you can use that provide you with the basic information you need to monitor how your site is doing.

What the SEO is hosted by Suzy Stanton, who is a writer and editor, on a mission to inject some fun into a boring business terms and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibility themselves.

Looking for accountability so you take action to improve your website’s visibility regularly? The SEO Club Membership is for you with fortnightly accountability sessions, monthly workshops and Q & A sessions.

Join in the ⁠SEO Dating Challenge⁠ for only £9.99 to learn the basics about website visibility and how to start taking action.

Want to learn how to create strong website foundations in less than an hour a week for five weeks? Buy my ⁠Website Visibility Foundations ⁠course. It shows as well as tells you the steps to take and how to take them so your website is attracting your dream clients and increasing leads and sales. It's on sale for £99 until the 18th June.

Need more help to find out which parts of your website's foundations are strong and which need more work? Book a ⁠Mini-SEO Audit⁠. You'll get an easy-to-follow action plan detailing what needs to be changed and how to make the changes.

Subscribe to ⁠The SEO Club newsletter⁠ for weekly SEO tips and chat, and come and say hello on ⁠Instagram⁠ and let's have a chat.

This is a bonus episode sharing the details of The SEO Club Membership.

The membership includes:

* fortnightly accountability sessions

* monthly workshops about different aspects of SEO

* monthly Q & A sessions

Until midnight on the 4th June, the first month is £14.99, then £24.99 a month. The SEO Club Membership is the easiest way to start taking action to improve your website's visibility.

What the SEO is hosted by Suzy Stanton, who is a writer and editor, on a mission to inject some fun into a boring business terms and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibility themselves.

Looking for accountability so you take action to improve your website’s visibility regularly? The SEO Club Membership is for you with fortnightly accountability sessions, monthly workshops and Q & A sessions.

Join in the ⁠SEO Dating Challenge⁠ for only £9.99 to learn the basics about website visibility and how to start taking action.

Want to learn how to create strong website foundations in less than an hour a week for five weeks? Buy my ⁠Website Visibility Foundations ⁠course. It shows as well as tells you the steps to take and how to take them so your website is attracting your dream clients and increasing leads and sales.

Need more help to find out which parts of your website's foundations are strong and which need more work? Book a ⁠Mini-SEO Audit⁠. You'll get an easy-to-follow action plan detailing what needs to be changed and how to make the changes.

Subscribe to ⁠The SEO Club newsletter⁠ for weekly SEO tips and chat, and come and say hello on ⁠Instagram⁠ and let's have a chat.