Explore every episode of the podcast What the Fixed Ops?! (WTF?!)

Douglas Cox explains why honesty and vulnerability aren’t weaknesses, they’re strengths. The leaders who are willing to be real build stronger trust and better teams. 

Watch the full episode: https://youtu.be/Lv4jYnwb778

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Douglas Cox breaks down how to strengthen your road to the sale without reinventing the wheel. It’s about refining what already works inside your store to drive better results. 

Watch the full episode: https://youtu.be/Lv4jYnwb778

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Douglas Cox, founder of M2L Consulting, joins us for a powerful conversation on what real leadership looks like in today’s automotive world and far beyond it.

From his early days in automotive sales to launching his own consulting company, Douglas shares how vulnerability, empathy, and personal accountability transformed not only his career but the leaders and teams he now coaches.

We dig into why culture breaks long before performance ever does, why leaders must grow themselves before expecting change from others, and how giving back is the real secret to lasting fulfillment. Whether you're running a dealership, leading a team, or trying to grow personally, this episode hits home.
You’ll learn:

• Why vulnerability is a superpower in leadership
• *How to build (and protect) a strong organizational culture
• *The balance between empathy and accountability
• *Why “stop pointing and grow yourself” might be the best advice you hear all year
• *The role of inflow—and why organizations stagnate without it
• *The unmatched reward of helping others rise

If you're ready to lead better, coach better, and be better, this episode delivers.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

From not even knowing what “fixed operations” meant to building a circle of friends who feel like family, Charity found sisterhood, community, and lifelong relationships in the automotive world.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Automotive supports millions of people and makes up 4% (or more) of the GDP. It’s one of the few industries that welcomes everyone, no matter their past. Criminal history, addiction, trauma... automotive wraps people in a warm hug and gives them a real chance to rebuild.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

We’re so fortunate to talk with incredible guests who open up about the hardest things they’ve faced in their careers. Sharing isn’t easy. We’re grateful for every moment of transparency on WTF?!

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Want to CRUSH your sales goals in 2026? Follow WTF?! and the other shows we participate in. Our shows dive deep into sales strategies, growth lessons, and real conversations that help you get better, FAST. 

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Russell B. Hill has an incredible, inspirational story and we’ve spent the last few years putting it into a memoir. We plan to publish it in 2026! 

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Big year. Big problems. But automotive? Unshakable. No matter what happens: tariffs, outages, politics, people still buy cars and dealerships still services them.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

AI made up a fact that Russell was a murderer. Seriously. He corrected it, but let this be your reminder: AI can hallucinate big time.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

AI can sound very confident and still be wrong. Use it as an assistant that you're onboarding, not a final solution. Always double check the facts before you act on them.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

AI is powerful, but it’s not perfect. Don’t treat every output as absolute truth. Do your research, stay curious, and remember: there are no real AI experts yet, especially AI itself! 

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

2025 is nearly over, and that means the WTF?! Christmas Special is here! We want to say thank you to our community, our loyal audience, and everyone who has shared this journey with us throughout the year.

In this episode, we look back at the major events that shaped the automotive industry in 2025. We talk about what we learned, the obstacles the industry faced, and some of the most impactful conversations we had on the show. We also dive into the rapid rise of AI, its flaws, and a few unforgettable moments, including the time AI described Russell as a murderer! 

We revisit our favorite guest conversations and the lessons they brought with them. We talk honestly about the challenges the industry dealt with this year, and we reflect on some of the most inspiring personal stories we heard, stories of people in automotive who have overcome poverty, addiction, and adversity to build successful and meaningful careers.

And we have a special announcement. We’re finally nearing completion on a project we’ve been working on for a long time, and we’re excited to share that it’s expected to be finished in 2026!
As we close out the year, join us for a thoughtful, honest, and entertaining wrap-up of 2025 and come along as we look ahead to what’s coming in 2026.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Scott Armstrong doesn’t earn a dollar unless he saves you money or brings new revenue into your dealership. His approach is simple: real partnership over transactional vendor relationships. When you win, he wins and that’s the foundation of every engagement he takes on.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Loyalty reward programs in automotive are overdue for modernization. Drawing from his experience in the fuel industry, a space that perfected customer loyalty, Scott Armstrong explains how dealerships can build reward programs that truly drive retention and repeat business.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

The volatility of cryptocurrency can make dealers hesitant to accept it as payment. Scott Armstrong breaks down how to remove the fear, reduce the risk, and safely integrate crypto into your dealership’s payment options.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Surcharges, upsells, debit card fees - processors love them, but they rarely benefit the dealership or the customer. Scott Armstrong breaks down why these fees are pushed so hard and what you can do to protect your profitability and your customers.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Nickel-and-dime upsells are costing you trust and revenue. Scott Armstrong breaks down how to NOT rub your customers the wrong way!

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Carvana and Amazon mastered one-click buying and the auto industry is next. Scott Armstrong explains what this shift means for dealers.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

High surcharges can push customers away fast. Scott Armstrong explains why today’s choices might come back to haunt dealerships in five years.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Scott Armstrong explains the actual mechanisms processors use to "lower your costs" and why it's ultimately terrible for building lasting relationships with clients.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Think you understand payment processing? Think again.

In this episode, Russell and Charity get a full education from Scott Armstrong - Co-Founder of DealerCharge - who’s on a mission to revolutionize dealership payments.

For 20+ years, the financial tech world has evolved at lightning speed... but dealerships? Still stuck using outdated systems, paying unnecessary fees, and giving up control of their own terminals.

That ends today.

Scott breaks down what dealers actually have the power to control (hint: WAY more than you think!) - and how to stop relying on third parties who profit every time a card gets swiped.
In this episode we cover:

• What you can REALLY control in payment processing
• How dealers are getting hit with hidden fees at every swipe
• Why passing processing costs to customers doesn’t actually save you money
• How to use F&I to generate revenue without overcharging
• Taking back control of your terminals — and your costs
• Integrating payment solutions with your DMS & inventory
• Creating loyalty & rewards programs that actually work
• And how DealerCharge is giving power back to the dealership

If you’ve ever wondered why payment processing is so expensive or how to stop bleeding money at the terminal, this episode is your wake-up call.

Join us and finally take control of your dealership’s payment system.

Your bottom line will thank you.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Tony Thorstad shares a bit about the cars he drives, including his bZ4X electric - and he loves it!

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Tony Thorstad puts politics aside to break down whether EVs will actually hurt the car business or open new opportunities for dealers who adapt.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing 
Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Tony Thorstad shares one of his biggest failures: supporting 60+ nonprofits at once and losing the depth of connection that truly mattered. His lesson? Fewer relationships, deeper impact.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Tony Thorstad explains why email marketing and direct mail are far from dead and why his customers still expect them alongside newer digital tactics.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Tony Thorstad went from one full-time job to two, until he cut the waste and focused only on the work he loves. Here’s the mindset shift that changed everything.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Tony Thorstad cut $20K per month in ad spend by shifting away from Google Ads and doubling down on SEO. Here’s how he did it.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Tony Thorstad reveals how simple word-of-mouth momentum and the Dare to Compare strategy helped make it happen.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Tony Thorstad breaks down how a properly documented merchandising process allows anyone on the team to step in and execute it. When the steps are clear, the work becomes consistent, efficient, and easy to replicate. No bottlenecks, no guessing. 

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Tony Thorstad is the marketing guru at Smart Motors Toyota, and in this episode of What the Fixed Ops?!, he shares how he navigates the unique challenges of automotive marketing today.
We dive into:

* The complexity of marketing Toyota vehicles with shifting incentives
* How merchandising before inventory hits the lot can create challenges
* Smart Motors' digital strategy for both variable and fixed ops
* Increasing RO count through SEO, digital ads, and capacity planning
* Creative tools like overhead PA marketing, AI-assisted SEO, and more

Whether you’re in the front of the house or the service bay, Tony’s insights will get you thinking about your dealership differently.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Adam Marburger shares the story of when he was robbed of $100K and how it transformed the way he does business. Sometimes the hardest lessons lead to the biggest growth. Learn from his mistake, so you don’t have to make it.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Adam Marburger shares what it really takes to build grit. Something bad is always going to happen, with your kids, your career, or your health. To truly build grit, you need belief in yourself, a strong tribe behind you, and a list of non-negotiables that guide your actions when things get hard.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Adam Marburger shares why the best salespeople aren't afraid to hear "NO." Learn how mastering rejection, staying patient, and thinking on your feet can take your sales game to the next level.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Playing the victim keeps you stuck. Adam Marburger shares why forgiveness, of others and of yourself, is the key to breaking free from the victim mindset. You can’t grow if you’re still blaming.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Adam Marburger shares how a single unpaid social media post brought in more applicants than Indeed. With a 74% recruiting return rate, social recruiting is changing the game.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

F&I professionals are missing a ton of opportunity in the service department. Learn how to unlock retention and revenue post-sale with Adam Marburger.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Forget knocking on doors. The best leads today are finding you on social. Learn how LinkedIn and Facebook generate a different kind of opportunity, if you show up the right way. Adam Marburger explains how...

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Adam Marburger explains the one critical change that led his company, Ascent Dealer Services, to even greater heights than he imagined.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Most people can’t sell to dealers. Serial entrepreneur Adam Marburger figured out why and built a business around solving it.

In this episode, Adam breaks down the difference between hunters and farmers, how he's structured his team for maximum impact, and why social media is the new sales floor.
On this episode, Russell and Charity talk to Adam about:

• Where to find the best salespeople in the auto industry
• Why the failure rate in F&I is nearly 100%
• What $1M poker chips taught Adam about earning trust
• Why serving others will always outperform self-promotion
• How to forgive, grow, and get gritty in the process
• And why if you don’t have haters, you probably need to get some

Adam is the CEO of Ascent Dealer Services, a Brazilian Jiu Jitsu coach, and the author of "You're the Fcking Problem: A Guide to Getting Out of Your Own Way" and he's here to share hard-earned wisdom that will challenge, inspire, and possibly change your life.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

There are three levels of empathy. Most leaders never reach the top. Learn what it takes to lead with awareness, connection, and emotional mastery.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Success is never owned, it's rented and rent is due everyday.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Take an inventory of people to better understand where you are on your leadership journey. 

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

People follow a manager because they have to but they follow a leader because they want to. Christopher Singleton breaks down the levels of leadership and what it takes to rise to the top.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Christopher Singleton opens up about the hardest transition in his dealership journey: moving from sales to GM. No more leaderboard rush or personal recognition... Now, the spotlight had to shine on his team members. Learning to lead from behind wasn’t easy, but it’s what transformed him into a true leader.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Christopher Singleton shares why emotional intelligence (EQ) is more valuable than IQ in leadership. True leaders know when to listen, when to guide, and how to connect through empathy and compassion, the soft skills that drive real success in automotive.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Christopher Singleton made more money than ever before, but felt emptier than ever. Cars, clothes, and status couldn’t replace what really mattered: meaningful relationships. Sometimes, every new accomplishment just brings a new kind of sadness.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Working in the car business can take a serious toll on mental health. Long hours, high pressure, and constant performance expectations. It’s time to start talking about it. In this short, Christopher Singleton dives into the real mental health challenges in automotive and why supporting your team matters more than ever.

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Running a business is no easy task. Leadership is often a thankless job, and the personal sacrifices can be heavy. Yet, the true mark of a great leader lies in their soft skills: empathy, communication, and emotional intelligence.

In this episode of What the Fixed Ops?!, we sit down with Christopher Singleton, eloquent wordsmith and Managing Partner of Mike Terry Auto Group, to explore his transformative journey through the dealership world, from the bottom all the way to the top.

Christopher opens up about the pitfalls of grandiosity and how success once led him astray - driving luxury cars, wearing three-piece suits, and stacking jewelry to prove his worth. In doing so, he lost connection with his team and learned a critical truth: leadership isn’t about your image or your wallet - it’s about empowering your team.
We also dive deep into:

• Overcoming childhood trauma
• Imposter syndrome and emotional regulation
• Building true self-esteem and self-respect
• The soft skills that define authentic leadership
• The surprising sadness that can follow success
• And much more!

Take a moment to reflect on what truly matters - and join us for this insightful episode of What the Fixed Ops?!

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations

Customers don't understand a photo of random engine parts. Transparency is key, but so is understanding. Educating the customer is imperative. 

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

BE THE 1ST TO KNOW. LIKE and FOLLOW HERE 
www.linkedin.com/company/fixed-ops-marketing
https://www.youtube.com/channel/@fixedopsmarketing

Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
#podcast #automotive #fixedoperations