Explore every episode of the podcast What Just Happened | A Shake Content podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| #05 How Comedy Became a B2B Growth Strategy | 30 Jun 2026 | 00:59:45 | |
The best marketer in the room might just be the funniest one. Comedy is becoming one of the biggest competitive advantages in B2B. The brands people remember aren't just teaching, they're entertaining, and they're earning attention because of it. In Episode 5 of What Just Happened, we're joined by Henry Hayes, VP of Marketing at Passionfruit and one of LinkedIn's fastest-growing creators, to unpack how comedy became his unfair advantage, why personality beats polish, and what most B2B marketers still get wrong. The future of B2B marketing isn't about sounding more professional. It's about being memorable enough that people actually want to watch. | |||
| #04 LinkedIn's Culture Shift Is Here | 15 May 2026 | 00:26:55 | |
The LinkedIn playbook has been rewritten and most brands haven't noticed. LinkedIn is no longer downstream. Culture is being made here now, not imported. NBA players are getting asked about it at press conferences. Netflix is making bespoke trailers for it. Original scripted shows are launching here first. In Episode 4 of What Just Happened, we break down what's changed and how to win on the new LinkedIn, without a big budget or polished production. The brands winning on LinkedIn aren't borrowing playbooks from other platforms. They're writing new ones. Hosted on Acast. See acast.com/privacy for more information. | |||
| #03 How Personality-Driven Content Builds Demand (with Andy Lambert) | 16 Apr 2026 | 00:42:26 | |
Harry and James are joined by our first-ever guest, Andy Lambert (co-founder of ContentCal and former Adobe leader), to unpack one of the biggest shifts in B2B right now: personality-led growth. Andy shares his journey from building ContentCal into a global platform used by 100,000+ users, to scaling Adobe Express into a product used by millions, and the lessons learned along the way. In this episode, we cover: - Why every company is now in the media business - How personality-driven content builds trust and demand - The power of consistency and series-led content - Andy’s “spheres of influence” framework for word-of-mouth growth - Honest stories from scaling and selling a startup If you want your brand to be remembered before buyers even start searching, this episode is for you. Hosted on Acast. See acast.com/privacy for more information. | |||
| #02 Is Going Viral Better Than Organic Growth? | 10 Mar 2026 | 00:35:32 | |
Viral content attracts a wide audience. Commercial content attracts the right one. In Episode 2 of What Just Happened, James, Harry, and Dani unpack a trap many businesses fall into on LinkedIn. Confusing virality with effectiveness. A post blowing up can feel great, but the real question is: did it help the business? The smarter model: use accessible, relevant content to open the door, then follow it with posts that show you understand your customers’ problems, how you solve them, and the proof behind it. Episode 2 of What Just Happened- unpacking LinkedIn without the fluff. Hosted on Acast. See acast.com/privacy for more information. | |||
| #01 Would you rather be a Billionaire or LinkedIn Top Voice? | 03 Feb 2026 | 00:33:29 | |
LinkedIn has over 1 billion members — and only 0.001% ever earn the Top Voice badge. You’re statistically more likely to get struck by lightning… or live to 100. In Episode 1 of What Just Happened, James, Harry, and Dani break down what’s really going on on LinkedIn — from the Top Voice program (and why it’s broken) to the platform moments everyone noticed but few are saying out loud. We recorded this before LinkedIn announced changes to the Top Voice program, which makes the timing… interesting. This is the first episode of What Just Happened — a monthly show unpacking LinkedIn without the fluff. Hosted on Acast. See acast.com/privacy for more information. | |||