What It Means: A Forrester Podcast

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Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica

Thursday, June 12, 2025 • Duration 23:03

If there’s one constant in business today, it’s change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode, we look at three major changes taking place in the B2C, B2B, and enterprise application spaces and tap our analysts for their guidance on how to manage these changes.

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New AI Lessons In Coding, Marketing, And Product Design

Thursday, May 29, 2025 • Duration 19:47

In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The key takeaway from all three areas: There’s still a strong need to have a human in the loop to review your AI outputs.

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Temu On Tariffs, RSAC Review, SaaS Pricing Trends

Thursday, May 15, 2025 • Duration 16:13

In this episode, we look at how one online retailer is working to minimize the impact of tariffs on its business, provide a review of a major cybersecurity conference, and highlight a new trend in software-as-a-service (SaaS) pricing.

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Google’s Monopolies, Microsoft’s AI Agents, Intel’s Latest Deal

Thursday, May 1, 2025 • Duration 17:57

In this episode, we look at a major legal ruling that could shake up the adtech market, some new capabilities to make AI agents even smarter, and a tech industry deal that could breathe new life into a struggling giant.

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Oracle’s Data Breach Silence, Tariff Impacts, Homegrown Social Influencers

Thursday, April 17, 2025 • Duration 27:33

In this episode, we look at the ongoing fallout from two healthcare data breaches involving Oracle servers and what the on-again, off-again tariffs could mean for CIOs. Then we discuss the rising prominence of social media influencers in the B2B space — and why tapping your own employees could be a smart move.

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Coming Next Week: What It Means, 2.0

Thursday, April 10, 2025 • Duration 01:09

There are some exciting changes coming to Forrester’s What It Means podcast. Get a sneak preview this week and tune in next week to hear a full episode.

Put Employees At The Center Of Your AI Strategy

Thursday, March 27, 2025 • Duration 27:03

What does it take to make the most of AI in the enterprise? Hint: It’s not the tools. VP and Principal Analyst J. P. Gownder shares insights on the value of putting humans at the center of your AI strategy.

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Encore Presentation: Get Your AI Aligned

Thursday, March 20, 2025 • Duration 20:57

The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice President and Principal Analyst Brandon Purcell proposes a solution to this challenge — AI alignment — and outlines how an “align by design” approach can help.

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Finally, An Alternative To 3LOD: Meet Continuous Risk Management

Thursday, March 13, 2025 • Duration 31:24

For more than a decade, risk managers have been trying to use the three lines of defense (3LOD) framework for enterprise risk management. But it was never meant for that. In this episode, Senior Analysts Alla Valente and Cody Scott walk through the new Forrester Continuous Risk Management Model, a more holistic and business-centric risk management approach.

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Taming B2B Buying Mayhem

Thursday, March 6, 2025 • Duration 29:07

Changing buying dynamics and generative AI are bringing already strained B2B buying processes to a breaking point. This week on What It Means, VP and Research Director Steven Casey and VP and Principal Analyst Barry Vasudevan discuss these forces and introduce the concept of buying networks as they preview new research debuting at Forrester’s B2B Summit North America.

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What It Means: A Forrester Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

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Related Shows Based on Content Similarities

Apple Podcasts

Spotify

What It Means: A Forrester Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Apple Podcasts

Spotify