What Gets Measured – Details, episodes & analysis

A deep-dive interview with the brilliant JP Castlin on how to bridge complexity, uncertainty, and strategy in marketing. Learn how to balance information and intuition through a gaggle of mental and mathematical models, the impact of economic shifts on marketing strategies and product innovation, and the critical role of data management when facing uncertainty. 

SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-navigating-complexity-balancing-intuition-and-data-in-marketing-strategy 

© 2024, NinjaCat

Explore crucial strategies for product and engineering teams in ad agencies with our special “clips” edition of the NinjaCat podcast. This episode dives into data integration. data-driven product strategies, the right way to integrate tech into your stack, and maintaining robust data infrastructures.

SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-essential-insights-for-agency-product-teams 

© 2024, NinjaCat

A revelatory conversation with Kylie Kullack from Struck on innovative client engagement strategies, the importance of communication, data analytics for campaign tracking, and the imperative role of empathy in client relations.

SHOWPAGE: www.ninjacat.io/blog/the-strategy-of-client-engagement

© 2024, NinjaCat

A roundhouse kick of a chat with master marketing strategist, and AI enthusiast, Colin Lewis, about B2B strategy, AI, creativity and jazz, and so much more! 

SHOWPAGE: www.ninjacat.io/blog/on-b2b-strategy-ai-and-all-that-jazz 

© 2024, NinjaCat

Explore the complexities of marketing data interpretation with Kyle Block, head of research at Gradient Metrics, and learn about the analytical skills and intuitive sense that goes into deciphering data landscapes.

SHOWPAGE: www.ninjacat.io/blog/marketing-data-interpretation 

© 2024, NinjaCat

Jeff Greenfield, co-founder of Provalytics, shares his expertise on the transformation of attribution in advertising, talks about the shift from click-based metrics to the importance of awareness, and explains the challenges and opportunities in a post-cookie world.

SHOWPAGE: https://www.ninjacat.io/blog/decoding-attribution-in-advertising

© 2024, NinjaCat

Dive into data storytelling, puppets, musicals, comedy, and master data management with the Data Whisperer himself, Scott Taylor. Learn how Scott blends decades of experience with innovative techniques to make complex data stories accessible and engaging.

SHOWPAGE: www.ninjacat.io/blog/the-neverending-data-story 

© 2024, NinjaCat

As the cookies crumble and third parties disappear, a lot of marketers are wondering what’s next. Join us as we explore the tech behind cookies, learn why their deprecation might not mean disaster, and discover how to handle attribution and activation in the cookie-free era of tomorrow with U of Digital founder, Shiv Gupta.

SHOWPAGE: www.ninjacat.io/blog/the-crumbling-cookie-parties-of-marketing

© 2024, NinjaCat

Explore the complexities of data in marketing with Megan Thompson, data strategist and founder of Lore Data, where we discuss the indispensable role of data strategists, AI, and the human element in data management and interpretation. 

SHOWPAGE: www.ninjacat.io/blog/whos-really-driving-the-data 

© 2024, NinjaCat

Discover key insights from Jason Tatum, VP of Product at CallRail, on product management and innovation in MarTech. Learn about the importance of data-driven decisions, customer-centric development, and emerging industry trends in this enlightening interview.

SHOWPAGE: www.ninjacat.io/blog/data-driven-product-innovation-in-martech 

© 2024, NinjaCat