Explore every episode of the podcast Wharton Marketing Matters
| Title | Pub. Date | Duration | |
|---|---|---|---|
| James Wade, Senior Director of Marketing for Doritos | 26 Sep 2024 | 00:26:23 | |
Wharton's Dr. Americus Reed speaks with James Wade, Senior Director of Marketing for Doritos, about the meaning behind the Doritos brand, developing innovative new flavors, the Crash The Super Bowl ad campaign, how changing packaging can impact the consumer, and more. Hosted on Acast. See acast.com/privacy for more information. | |||
| Erika Wheless, Marketing Reporter, AdAge | 26 Sep 2024 | 00:27:28 | |
Wharton's Dr. Americus Reed speaks with Erika Wheless, Marketing Reporter at AdAge, about Lunchly vs Lunchables, brand collaboration, Life cereal, brand nostalgia, Doritos Super Bowl marketing, and more. Hosted on Acast. See acast.com/privacy for more information. | |||
| Jason Notte, Adweek Staff Writer | 15 Aug 2024 | 00:27:48 | |
Wharton's Barbara Kahn and Annie Wilson speak with Jason Notte, a Staff Writer at Adweek about sports marketing, the NFL's attempt at international expansion, marketing trends at The Olympics, Nike's latest ad campaign, women's sports, and more. Hosted on Acast. See acast.com/privacy for more information. | |||
| Eleanor Hawkins, Communications Strategist and writer at Axios | 10 May 2023 | 00:20:29 | |
Eleanor Hawkins, Communications Strategist and writer at Axios joins Marketing Matters to discuss Marketing News of the Week including the British monarchy's communication strategy through fashion and how brands are celebrating Mother's Day this year. Hosted on Acast. See acast.com/privacy for more information. | |||
| Kevin Keith, Chief Marketing Officer at Edible Brands | 10 May 2023 | 00:10:46 | |
Kevin Keith, Chief Marketing Officer at Edible Brands, joins Marketing Matters to discuss the history of Edible Arrangements, the company's focus on innovation to remain relevant beyond major holidays, and the importance of highly visual & experiential products, and storytelling in gifting. Hosted on Acast. See acast.com/privacy for more information. | |||
| Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University | 10 May 2023 | 00:13:11 | |
Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Marketing Matters to discuss trends in luxury fashion, including the rise of "quiet luxury", and the use of NFTs to combat counterfeits. Hosted on Acast. See acast.com/privacy for more information. | |||
| Dr. Sheetal Jain, Founder and CEO, Luxe Analytics | 21 Apr 2023 | 00:09:22 | |
Dr. Seetal Jain, Founder and CEO of Luxe Analytics, joins Marketing Matters to discuss emerging trends in luxury, the Indian market, and the importance of creating India-centric strategies in the luxury sector. Hosted on Acast. See acast.com/privacy for more information. | |||
| Raghuram Iyengar, Professor of Marketing at Wharton | 21 Apr 2023 | 00:12:25 | |
Raghuram Iyengar, Professor of Marketing at Wharton, joins Marketing Matters to discuss the expansion of brands like Amazon and Apple into the Indian market. Hosted on Acast. See acast.com/privacy for more information. | |||
| Mark Gurman, Chief Correspondent at Bloomberg | 21 Apr 2023 | 00:24:15 | |
Mark Gurman, Chief Correspondent at Bloomberg, joins Marketing Matters to discuss Marketing News of the Week including the Barbie-Mattel partnership, Apple's expansion in India, and their growing interest in AR/VR and more! Hosted on Acast. See acast.com/privacy for more information. | |||
| Sean Madison, Director of Business Development for Innovafeed | 14 Apr 2023 | 00:12:29 | |
Sean Madison, Director of Business Development for Innovafeed, joins Marketing Matters to discuss insect production, the market for insect protein, and the marketing strategies used to educate consumers and promote the brand. Hosted on Acast. See acast.com/privacy for more information. | |||
| David Benzaquen, US General Manager for Yo Egg | 14 Apr 2023 | 00:08:05 | |
David Benzaquen, Founder and CEO of PlantBased Solutions and US General Manager for Yo Egg, joins Marketing Matters to delve into the story of YoEgg - from its origins to the strategies employed in marketing a product that has never before existed. Hosted on Acast. See acast.com/privacy for more information. | |||
| Alexander Lee, Gaming and Esports Reporter for DigiDay | 14 Apr 2023 | 00:21:30 | |
Alexander Lee, Gaming and Esports Reporter for DigiDay joins Marketing Matters to talk about Marketing News of the week including changes to Twitter Verification and the overall impact on the Gaming Esports industry, the Content Marketing Power of the Super Mario Movie, and more. Hosted on Acast. See acast.com/privacy for more information. | |||
| Vice President of Marketing, Stella Artois | 31 Mar 2023 | 00:09:41 | |
Marcela Garcia, Vice President of Marketing at Stella Artois, joins Marketing Matters to discuss their new brand positioning shift towards casual dining and the pandemic impact on the brand and industry. Hosted on Acast. See acast.com/privacy for more information. | |||
| Nate Hill, Vice President of Marketing at Stouffer's | 08 Aug 2024 | 00:18:42 | |
Wharton's Dr. Americus Reed speaks with Nate Hill, Vice President of Marketing at Stouffer's about the legacy of the Stouffer's brand, how they determine their space in the dinner market place, "dinner dread", the future of Stouffer's, and more. Hosted on Acast. See acast.com/privacy for more information. | |||
| Co-Founder, NYC Next and MaryamB | 31 Mar 2023 | 00:12:52 | |
Maryam Banikarim, Co-Founder of NYC Next and MaryamB, joins Marketing Matters to discuss rebuilding NYC and the concept and mission behind the new 'We Love NYC' logo. Hosted on Acast. See acast.com/privacy for more information. | |||
| Asa Hiken, Technology Reporter at Ad Age | 31 Mar 2023 | 00:14:54 | |
Asa Hiken, Technology Reporter at Ad Age, joins Marketing Matters to talk about Marketing News of the week including the US Copyright's Ruling on AI, AI text-to-video being the next generative AI innovation for Marketers, the reliance on Social Media to learn about new AI Technology, and more. Hosted on Acast. See acast.com/privacy for more information. | |||
| Mark Phillips, Head of Beer and Hard Seltzer at Diageo North America | 24 Mar 2023 | 00:25:05 | |
Mark Phillips, Head of Beer and Hard Seltzer at Diageo North America joins Marketing Matters to talk about the launch of Guinness' new non-alcoholic beer, trends in the alcohol industry, their St Patrick's Day campaigns, and how they celebrated #WomensHistoryMonth! Hosted on Acast. See acast.com/privacy for more information. | |||
| Peter Adams, Senior Reporter of Marketing Dive | 24 Mar 2023 | 00:28:01 | |
Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to talk about Marketing News of the week including the impact of the SVB collapse on marketing, the MLS partnership with TikTok, Miller Lite's most recent campaign, and more. Hosted on Acast. See acast.com/privacy for more information. | |||
| Women’s History Month, Adrianne Pasquarelli, Senior Reporter at Ad Age | 03 Mar 2023 | 00:28:16 | |
Adrianne Pasquarelli, a Senior Reporter at Ad Age, joins Marketing Matters to discuss how brands are celebrating Women’s History Month! Hosted on Acast. See acast.com/privacy for more information. | |||
| Janet Lee, Senior VP/CMO, Mobile Experience at Samsung Electronics America | 03 Mar 2023 | 00:23:53 | |
Janet Lee, Senior Vice President/Chief Marketing Officer of Mobile Experience at Samsung Electronics America, joins Marketing Matters to talk about launching The Galaxy S23 - Samsung’s latest smartphone, her view of female representation at the C-Suite level, their approach to marketing new Galaxy devices in general and more! Hosted on Acast. See acast.com/privacy for more information. | |||
| Associate Brand Director, Bumble | 24 Feb 2023 | 00:24:34 | |
Georgie Coupe, Bumble's Associate Brand Director, joins Marketing Matters to discuss Bumble’s ‘You Come First’ Valentine’s Day campaign with GenZ actor Tara Sutaria encouraging self-love. Hosted on Acast. See acast.com/privacy for more information. | |||
| Shannon Miller, Managing Editor of Creativity, The Creator Economy & DEI at Adweek | 24 Feb 2023 | 00:28:23 | |
Shannon Miller, Adweek's Managing Editor of Creativity, the Creator Economy and DEI, joins Marketing Matters to talk about Marketing News of the Week including the best (and worst) Super Bowl Ads of 2023! Hosted on Acast. See acast.com/privacy for more information. | |||
| Rakuten Rewards, Chief Marketing Officer | 11 Feb 2023 | 00:24:46 | |
Dana Marineau, Chief Marketing Officer at Rakuten Rewards, joins Marketing Matters to talk about their Super Bowl commercial starring Alicia Silverstone for a modern twist on the classic film Clueless! Hosted on Acast. See acast.com/privacy for more information. | |||
| Jeanine Poggi, Editor at Ad Age, on Super Bowl Marketing | 11 Feb 2023 | 00:28:11 | |
Jeanine Poggi, Editor at Ad Age, joins Marketing Matters to talk about Super Bowl Commercials, trends, winners/losers, predictions and more! Hosted on Acast. See acast.com/privacy for more information. | |||
| Kimeko McCoy, Sr. Reporter of Marketing for Digiday Media | 08 Aug 2024 | 00:17:40 | |
Wharton's Dr. Americus Reed speaks with Kimeko McCoy, award-winning journalist, podcast host and senior reporter of Marketing for Digiday Media about the rebranding of The Olympics, sports marketing, Nike's new ad campaign, the evolution of influencers, and more. Hosted on Acast. See acast.com/privacy for more information. | |||
| Chief Marketing Officer, OURA | 26 Jan 2023 | 00:30:16 | |
Doug Sweeny, Chief Marketing Officer at OURA, joins Marketing Matters to talk about Marketing better lives through better sleep with Oura Ring. Hosted on Acast. See acast.com/privacy for more information. | |||
| Asa Hiken, Technology Reporter for Ad Age | 26 Jan 2023 | 00:22:45 | |
Asa Hiken, Technology Reporter for Ad Age joins Marketing Matters to talk Marketing News of the week including M&M’s ‘spokescandies’ controversy, what brands need to know about Generative AI & ChatGPT, Metaverse Marketing and more! Hosted on Acast. See acast.com/privacy for more information. | |||
| Chief Marketing Officer and Founder, Cult and Rain | 16 Dec 2022 | 00:17:03 | |
Andy Griffiths, Chief Marketing Officer and Founder of Cult and Rain joins Marketing Matters to talk about the Luxury fashion brand disrupting tradition with web3 innovation. Hosted on Acast. See acast.com/privacy for more information. | |||
| Director of Marketing, Obsess | 16 Dec 2022 | 00:16:47 | |
Samantha Lerner Kobrin, Director of Marketing at Obsess, joins Marketing Matters to talk about their leading virtual store platform helping brands & retailers create custom metaverse shopping experiences! Hosted on Acast. See acast.com/privacy for more information. | |||
| Terry Stanley, Senior Editor at Adweek on Marketing News | 16 Dec 2022 | 00:19:00 | |
Terry Stanley, Senior Editor at Adweek, joins Marketing Matters to discuss Marketing News of the week including Instagram announcing several new app features “Candid Stories”, Top Cannabis Marketing Ads of 2022, Uber Eats Using Humor to Explain Food's Tardiness, Holiday Marketing and more! Hosted on Acast. See acast.com/privacy for more information. | |||
| Lee Applbaum, Chief Marketing Officer, Wheels Up | 21 Nov 2022 | 00:26:37 | |
Lee Applbaum, Chief Marketing Officer at Wheels Up, joins Marketing Matters to talk about his journey in Marketing, joining Wheels Up, and how they are working to diversify the customer in the world of private aviation! Hosted on Acast. See acast.com/privacy for more information. | |||
| Nitya Chambers, SVP of Content/Executive Editor, Lonely Planet | 21 Nov 2022 | 00:26:13 | |
Nitya Chambers, SVP of Content/Executive Editor at Lonely Planet joins Marketing Matters to talk about travel trends, innovation in travel, hot spots and Lonely Planet’s Best in Travel, their iconic annual run-down of essential experiences that was just released! Hosted on Acast. See acast.com/privacy for more information. | |||
| Joanna Stern, Senior Personal Technology Columnist, The Wall Street Journal | 10 Nov 2022 | 00:29:40 | |
Joanna Stern, Senior Personal Technology Columnist for The Wall Street Journal joins Marketing Matters to discuss Marketing News of the week including Elon Musk's Twitter Takeover, AI art generators and more! Hosted on Acast. See acast.com/privacy for more information. | |||
| Group Vice President, Toyota Motor North America | 04 Nov 2022 | 00:24:19 | |
Lisa Materazzo, Group Vice President of Toyota Division Marketing at Toyota Motor North America, joins Marketing Matters to talk about their new brand campaign, “Never Settle.” Hosted on Acast. See acast.com/privacy for more information. | |||
| Peter Adams, Senior Reporter of Marketing Dive | 04 Nov 2022 | 00:28:27 | |
Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to talk about Marketing News of the week including Elon Musk's Twitter takeover! Hosted on Acast. See acast.com/privacy for more information. | |||
| Jake Bullock, CEO and Co-Founder of Cann | 08 Aug 2024 | 00:17:51 | |
Wharton's Dr. Americus Reed speaks with Jake Bullock, CEO and Co-Founder of CANN about their brand strategy, Cann's positioning in the marketplace, building brand awareness, creating a new brand category, and more. Hosted on Acast. See acast.com/privacy for more information. | |||
| Spirit Halloween CEO | 28 Oct 2022 | 00:23:05 | |
Steven Silverstein, Chief Executive Officer of Spencer Spirit Holdings, Inc (which operates two distinct experiential lifestyle brands, Spencer’s and Spirit Halloween) joins Marketing Matters to talk about costume and decor trends, inflation, supply chain woes and how he is celebrating Halloween this year! Hosted on Acast. See acast.com/privacy for more information. | |||
| Shannon Miller, Creative & Inclusion Editor, Adweek | 28 Oct 2022 | 00:29:43 | |
Shannon Miller, Creative & Inclusion Editor at Adweek, joins Marketing Matters to talk about Marketing News of the week including Gap removing all Yeezy products! Hosted on Acast. See acast.com/privacy for more information. | |||
| SVP, Whiskey Portfolio at Diageo | 21 Oct 2022 | 00:21:31 | |
Sophie Kelly, Senior Vice President for the Whiskey Portfolio at Diageo (including the world’s best-selling Scotch whisky brand Johnnie Walker) joins Marketing Matters to talk about Marketing at Diageo including the Johnnie Walker’s ‘First Strides’ initiative and their presence in Web3. Hosted on Acast. See acast.com/privacy for more information. | |||
| Leslie Blount, Adweek Contributor | 21 Oct 2022 | 00:23:14 | |
Leslie Blount, Adweek Contributor, joins Marketing Matters to talk about Marketing News of the week including UberEats Halloween thriller campaign starring Keke Palmer, and how Deion Sanders is changing the future of college football at Jackson State. Hosted on Acast. See acast.com/privacy for more information. | |||
| Vice President of Global Marketing for Budweiser | 17 Oct 2022 | 00:24:03 | |
Todd Allen, Vice President of Global Marketing for Budweiser, joins Marketing Matters to talk about Budweiser's FIFA World Cup Sponsorship, purpose Marketing, the keys to long term success in branding and important lessons learned along the way! Hosted on Acast. See acast.com/privacy for more information. | |||
| Jeff Beer, Staff Editor at Fast Company | 17 Oct 2022 | 00:28:53 | |
Jeff Beer, Staff Editor at Fast Company, joins Marketing Matters to discuss Marketing News of the week including McDonald’s adult version of the Happy Mean n partnership with streetwear company Cactus Plant Flea Market and Delta Air Lines launching clothing in collaboration with Issa Rae! Hosted on Acast. See acast.com/privacy for more information. | |||
| President of FORVR Mood | 07 Oct 2022 | 00:25:32 | |
Asha Coco, President of Forvr Mood, joins Marketing Matters to talk about her journey in Beauty, what brought her to Forvr mood, and how the brand is changing the narrative around luxury and self-care for Black women. Hosted on Acast. See acast.com/privacy for more information. | |||
| Daphne Howland, Retail Dive | 07 Oct 2022 | 00:27:33 | |
Daphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Gatorade getting into the supplements industry with branded gummies, Amazon freezing corporate hiring in its retail business for the rest of the year, Victoria's Secret Branding pivot and more! Hosted on Acast. See acast.com/privacy for more information. | |||
| Jason Harris, Co-Founder & CEO Mekanism | 06 Oct 2022 | 00:22:26 | |
Jason Harris, Co-Founder & CEO Mekanism, joins Marketing Matters to talk about Trends and Memes and how they can affect marketing and advertising! Hosted on Acast. See acast.com/privacy for more information. | |||
| Marty Swant, Senior Reporter at Digiday | 06 Oct 2022 | 00:30:34 | |
Marty Swant, Senior Reporter at Digiday, joins Marketing Matters to talk about Marketing News of the week including Walmart entering the Metaverse with Roblox Experiences. Hosted on Acast. See acast.com/privacy for more information. | |||
| Peter Adams, Sr. Reporter at Marketing Dive | 01 Aug 2024 | 00:29:21 | |
Wharton's Barbara Kahn & Dr. Americus Reed speak with Peter Adams, Sr. Reporter at Marketing Dive about the Nike Olympics ads, Hyundai's emotional ad campaign, Google's change on cookies, and more. Hosted on Acast. See acast.com/privacy for more information. | |||
| Hrish Lotlikar, Co-Founder & CEO, SuperWorld | 02 Sep 2022 | 00:14:41 | |
Hrish Lotlikar, Co-Founder & CEO of SuperWorld joins Marketing Matters to talk about SuperWorld and the Virtual World in Augmented Reality! Hosted on Acast. See acast.com/privacy for more information. | |||
| Janine Yorio, CEO of Everyrealm | 01 Sep 2022 | 00:13:37 | |
Janine Yorio, CEO of Everyrealm, joins Marketing Matters to talk about Real Estate in the Metaverse and the future of real estate! Hosted on Acast. See acast.com/privacy for more information. | |||
| Tommaso Di Bartolo, Co-Author, "Navigating The Metaverse” | 01 Sep 2022 | 00:23:35 | |
Tommaso Di Bartolo, Serial Entrepreneur, Startup Investor, Author, Advisor, and Faculty at the University of California Berkeley joins Marketing Matters to talk about navigating the Metaverse, real estate in the Metaverse, how companies can get involved and predictions for the future! He’s also the co-author of "Navigating The Metaverse”. Hosted on Acast. See acast.com/privacy for more information. | |||