Explore every episode of the podcast WELLthy
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How to Pitch You & Your Business for Media Opportunities with Jennifer Jaden | 11 May 2022 | 00:36:20 | |
As influencers, entrepreneurs, and business owners, pitching and PR are some of the most essential skills to have. Jennifer Jaden is the founder of Gal Media, a PR agency that works with emerging brands, products, and influencers.
She joins the podcast today to share her story about starting Gal Media. We talk about how she found her first clients, what the most challenging part of growing and scaling a business is, and what she notices is the current trend on social media. Jennifer also offers her expertise by sharing tips on getting your name out there (even if you can't afford a PR retainer), how to pitch yourself to media outlets, and what you should do if you ever receive bad press.
This is an important episode for influencers, business owners, and public figures alike. So tune in, take notes, and receive some guidance on how you can manage your pitches and PR like a professional.
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| Self-Care Routines, Setting Boundaries, and Founding Arrae with Siff Haider | 04 May 2022 | 00:47:52 | |
Siff Haider is the co-founder of the nutraceuticals brand, Arrae. She's an entrepreneur, content creator, and the host of the Dream Bigger podcast. We have a great conversation on the podcast today about how Arrae started as an idea and how she turned it into reality.
We discuss how she took Arrae and grew it using influencer marketing, so if you're an ecommerce entrepreneur or business owner, her tips will be incredibly helpful when it comes to getting your business out there. We also talk about the importance of self-care routines and setting boundaries as an entrepreneur.
More specifically, Siff and I both share our experiences with journaling, how we got into the process, and the difference we've seen in our lives since adopting the practice. Tune in to hear Siff's take on launching and running a business, managing mental health, and the importance of self-care.
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| Building a Profitable Coaching Business and Setting Social Media Boundaries w/ Marie Wold | 28 Jul 2021 | 00:40:16 | |
Pivoting your business is one of the scariest transitions any influencer, blogger, and entrepreneur can make. But as a multi-passionate female entrepreneur, pivoting is a natural evolution you're likely to go through at least once in your career. If you're wondering how pivoting and profitability fit in the same frame, this episode is for you,
Marie Wold is a business mentor to ambitious online coaches who want to make bank while making a difference. She had a profitable business as a fitness influencer and fitness coach, and is now on track to a 7-figure year as a business mentor. She joins the podcast today to share how you can build a profitable coaching business, all while setting social media boundaries to protect your peace. Tune in as we discuss the importance of personal branding, how to navigate rude comments, the different mindset blocks at every level, and tips for communicating the value of your offer.
Time Stamps: [2:26] Pivoting from fitness influencer, fitness coach, to business mentor [11:51] Influencer energy vs. entrepreneur energy [15:50] Managing consumption and setting social media boundaries [21:17] Tips for building a memorable personal brand [28:34] The different mindset blocks that come with scaling your income [34:12] Communicating the value of your offer
Resources: Marie's Website: https://mariewold.com/ Instagram: https://www.instagram.com/marieewold/ Grind and Be Grateful Podcast: https://mariewold.com/grind-and-be-grateful/
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| Attracting Quality Clients and Scaling to 7-Figures with One Offer w/ Natanya Bravo | 21 Jul 2021 | 00:36:50 | |
You've heard the saying "quality over quantity" many times. But no one embodies what that statement means on the level that Natanya Bravo does. Natanya is the founder of the Bravo Life. The Bravo Life, now a global community of over 30,000 women, was created to inspire women around the world to realize and actualize their full potential. It provides coaching resources and live experiences for women worldwide who are committed to living their best lives as their best selves.
Natanya joins the podcast today to share her knowledge, strategies, and know-how when it comes to attracting quality clients and scaling to 7-figures with one offer. We chat about finding clarity on your purpose, getting clear on concrete results and transformations, marketing your offer, overcoming mindset blocks, and so much more. If you feel the overwhelming need to overproduce by creating a large product suite, this episode is for you. Tune in as Natanya shares her insight, advice, and strategies on how simplification can ultimately amplify your impact.
Time Stamps: How Natanya became a business strategist and mindset coach [2:01] Finding clarity on your purpose [4:01] Getting clear on the concrete transformation and results that you provide [7:41] Talking to your target audience and learning how to communicate your offer [10:23] Common mindset blocks during the launch process [15:38] Why focusing on quality over quantity will help you attract clients [21:59] How Natanya scaled her program to 7-figures [26:25] Growing a team to support a 7-figure business [30:26]
Resources: Natanya's Website: https://thebravolife.com/ Instagram: https://www.instagram.com/thebravolife/ | |||
| Hear from Current Students About The Influence to Empire Mastermind! | 14 Jul 2021 | 00:47:45 | |
The Influence to Empire Mastermind is by far my favorite product and offer. The women who join the program are so inspirational, and getting to be a part of their journey is an honor. In today's episode, I'm shining the spotlight on 3 current students in the Influence to Empire Mastermind.
Meet Julie, a style coach, Mille, an Instagram coach and YouTuber, and Steph, a doctor in physical therapy and movement and nutrition coach. Julie, Millie, and Steph chat about their journey through entrepreneurship from monetizing their audience, the marketing and messaging that has been the most effective in converting followers into customers, the hardest part of their entrepreneurial journey, and so much more.
Time Stamps: [1:36] Meet Julie, Millie, and Steph [3:27] How Julie decided on what to create for her audience [7:41] How Millie monetized her strengths and expertise [9:54] How Steph went from physical therapist to a movement and nutrition coach [13:16] The messaging and marketing strategies that turned their followers into customers [20:09] The hardest part of their entrepreneurial journey so far [30:19] What has been the most impactful at moving the needle forward in their respective businesses [36:39] Their experience inside the Influence to Empire Mastermind
Resources: Julie's Instagram: https://www.instagram.com/juliekrausxo/ Steph's Instagram: https://www.instagram.com/stephdorworth/ Millie's Instagram: https://www.instagram.com/itsmodernmillie/ | |||
| How to Know What Product to Launch to Your Audience and the Recipe for a Profitable Launch w/ Mastermind Coach Deya Kuhnle | 07 Jul 2021 | 00:49:29 | |
So you're thinking about launching a product to your audience. You've spent months to years cultivating a following on social media, secured brand collaborations under your belt, and now you want to create something of your own and create an impact. Deya Kuhnle is the founder of the Digital Business Manager Bootcamp, but for the past four years, she's been supporting six and seven-figure entrepreneurs with their funnels, launch strategies, launch management projects, and team management. She's also our extraordinary launch and funnels support coach in my Influence to Empire Mastermind.
If you're freaking out at the word "funnel," don't fret. Deya explains what a funnel is and why they're important in today's episode. Deya walks you through how you can figure out what product to launch to your audience by uncovering and playing into your strengths. She also discusses the different types of offers that you can create for your audience, all while sharing the recipe for a profitable launch.
If you're ready to go from solopreneur to entrepreneur, this episode is a must. Tune in and take notes as Deya removes your concerns and confusion surrounding funnels and launches.
Time Stamps: [8:52] What is a funnel [12:42] How Deya picked up her funnel expertise [15:48] Easy takeaways for figuring out what product to create [20:38] Different types of offers you can create [25:24] Starting small and validating your offer [27:35] Pricing your online course [30:50] First steps for validating your mini-course offer [32:36] Finessing the process of launching your first product [38:01] 2 things people get wrong with launching [40:57] 2 tips for launching
Resources: Get on the waitlist for The Influence to Empire Mastermind: https://christinagalbato.com/ite-waitlist Deya's Instagram: https://www.instagram.com/mynameisdeya/ Digital Business Manager Bootcamp website: https://dbmbootcamp.com/ | |||
| How to Create a Content Plan and Show up Online Consistently w/ Mastermind Coach Viv Okafor | 30 Jun 2021 | 00:48:40 | |
One of the coolest things about my Influence to Empire Mastermind is that I learn so much from our supporting coaches. In today's episode, I'm joined by none other than Viv Okafor. Viv is a brand coach and content strategist who helps intentional experts clarify, connect, and convert through content.
We dive deep into a discussion all about creating a content plan and showing up online consistently. Viv shares her expert insight on the biggest mistake you can make with your content, the key to establishing your unique brand, how to start finding your brand clarity, planning content around your mission statement, and much more juicy content secrets.
Time Stamps: [7:13] The biggest mistake you can make with your content [9:15] What does a brand coach/content strategist do? [10:59] Why having brand clarity matters [13:23] How Viv became a brand coach and content strategist [24:15] The 3 P's of finding your brand clarity [29:28] Creating content that aligns with your mission statement [34:49] Playing into your content strengths [38:39] How to market your product smoothly
Resources: Get on the waitlist for The Influence to Empire Mastermind: https://christinagalbato.com/ite-waitlist Viv's Instagram: https://www.instagram.com/thevoguide/ Viv's website: https://www.thevoguide.com/ Clarity to Authority Program: https://clarity-to-authority.mykajabi.com/sales-page | |||
| Becoming a Travel Producer, the Power of Travel and Being a Global Citizen w/ Rachel Rudwall | 23 Jun 2021 | 00:43:26 | |
Travel has and will always be a very important part of my life. I'm so excited for today's episode as I am joined by Rachel Rudwall, an Emmy nominated on-camera host, producer, camera writer, and photographer. She has traveled to all 7 continents, lived in 3 countries, and visited nearly 70 nations.
We talk all about becoming a travel producer as she shares tips for storytelling through video. We also have a conversation about the impact and power travel can have on us as humans, and what it means to be a global citizen. If you're looking for a reason to scratch that travel itch, this episode is for you. Tune in and get lost in Rachel's world as we discuss the biggest lessons learned on the road and how we can all become more responsible travelers.
Time Stamps: [3:59] Rachel's favorite destinations [11:39] How Rachel fell in love with travel and became a travel producer [16:18] Producing travel video content [20:03] Tips for storytelling through video [26:33] The biggest lesson Rachel learned from her travels [31:44] How to become a more responsible travelers
Resources: Rachel's Instagram: https://www.instagram.com/rachelroams/ Rachel's website: http://www.rachelroams.com/ | |||
| Creating the World's First Granola Butter, Scaling an E-Commerce Biz, and Healing Your Body Image w/ Ali Bonar | 16 Jun 2021 | 00:49:35 | |
If you watch my Instagram stories, you're familiar with the product created by my guest on today's episode. I'm so excited to introduce you to Ali Bonar, the creator of the world's first granola butter. Not only am I a huge fan of Ali's product, but I am also in awe of how she shows up so authentically on social media, and how open she is about her entrepreneurial journey and her own personal struggles with an eating disorder and body image. You're in for a real treat as Ali shares how she created the world's first spreadable granola. She also dives into the behind-the-scenes of growing and scaling an e-commerce business, healing her body image and her relationship with food, and her 3 tips for aspiring e-commerce businesses.
Time Stamps: [2:52] Ali's struggle with eating disorders [7:09] Using Instagram to keep her accountable [9:38] How Ali created the world's first granola butter [14:49] Kween's slow and steady growth [17:58] Healing the root causes of her eating disorders to heal the larger picture [24:25] Getting her product into stores [41:44] 3 tips for starting an e-commerce brand
Resources: Ali's Instagram: https://www.instagram.com/alibonar/ Kween Granola Butter: https://kween.co/ Ali's podcast: https://kween.co/pages/kweencast | |||
| Pitching Yourself for Podcasts and Media Placements w/ Christina Nicholson | 09 Jun 2021 | 00:58:11 | |
Up until recently, marketing your brand required spending big bucks on advertising. But it's 2021 and reaching your ideal clients and customers through traditional and new media doesn't have to cost a fortune. Christina Nicholson is my guest on today's episode. She is a TV host and founder of the PR agency, Media Maven. She grew Media Maven into a million-dollar business in just 4 years.
Christina joins the podcast today to discuss what PR is and how it benefits entrepreneurs. She also exposes common scams and why you should avoid them. We have an important discussion that helps entrepreneurs decide what kind of press is right for them and their business, tips for pitching media outlets, and why pitching to podcasts is a great growth exposure opportunity. Tune in as Christina shares million-dollar tips for earning media placements and how you can make the most out of a podcast feature.
Time Stamps: [1:52] What is PR and who is it for [7:19] Which type of press is right for your business [11:39] Tips for pitching to media outlets [20:07] Why you should be focusing on podcasts [26:38] Tips for pitching to podcasts [29:21] How to make the most out of your podcast feature [34:48] Tips for podcast growth [36:10] Time management as an entrepreneur
Resources: Website: https://www.mediamavenandmore.com/podcast/ Instagram: https://www.instagram.com/christinaallday/ Free pitch for media placement: Pitchpublicityprofit.com Free pitch for podcast placement: podcastclout.com/pat | |||
| Attracting Brand Collabs, Micro-Influencers, and the Future of the Influencer Marketing Industry w/ Eric Dahan | 02 Jun 2021 | 00:31:08 | |
How do you define influence? The term "influencer" comes with a lot of preconceived notions and connotations. I'm joined by Eric Dahan, co-founder and CEO of the top influencer marketing company Open Influence. His company designs and coordinates influencer campaigns for major companies like Amazon, Netflix, Cartier, and Google.
In today's episode, Eric walks you through the future of the influencer marketing industry. He also walks you through the key things Open Influence looks at when it comes to attracting and matching influencers for brand collabs. If you're a micro-influencer who fails to see the value you bring to the industry, or if you need some advice for breaking into the industry, this episode is for you. Tune in and take notes as Eric shares expert industry insights into the world of influencer marketing.
Time Stamps: [1:54] What does it mean to be an Influencer? [6:20] Behind-the-scenes of Open Influence and how they work with brands [8:47] What Open Influence looks for in Influencers [15:41] Advice for micro and brand new influencers [17:51] What's the deal with TikTok and is it the new Instagram? [20:44] How brands measure successful Influencer campaigns [23:18] Trends, growth, and the future of Influencer marketing
Resources: Website: https://openinfluence.com/ Eric's LinkedIn: https://www.linkedin.com/in/eric-dahan-3b428b62/ | |||
| Personal Branding, High-Ticket Offers, and Scaling to 7 Figures w/ Maya Elious | 26 May 2021 | 00:34:42 | |
No one accidentally builds a 7-figure business and no one does it overnight. Maya Elious is a personal branding strategist that teaches experts how to position themselves as the go-to authority in their industry so that they can confidently launch their signature offer. She has helped hundreds of students and clients get clear on their messaging, confidently increase their prices, and have successful five-figure launches.
In today's episode, Maya is diving into the nitty-gritty strategies to help you launch high-ticket offers and scale your business with confidence. We're chatting about the problem with trends, finding your zone of genius, creating a solid personal brand, how to show up as a thought leader, and finding confidence in launching a high-ticket offer.
Time Stamps: [1:41] Maya's definition of success [2:44] How Maya got to where she is by starting on Myspace [7:16] What Maya did to establish her expertise online [11:32] Finding your zone of genius and creating a solid personal brand [14:08] Establishing yourself as a thought leader [16:04] Maya's definition of a high-ticket offer [17:44] Tips for filling up high-ticket spots [21:56] Why Maya launched her activewear line, Rebellious [28:48] How Maya scaled from 6 to 7-figures
Resources: Website: https://www.mayaelious.com/ Impact Weekend: https://builttoimpact.com/ Instagram: https://www.instagram.com/mayaelious/ | |||
| Facing Fear and Cultivating Courage with Jessica Nabongo | 27 Apr 2022 | 00:36:37 | |
My guest today is one of the most impressive women I've ever met. Jessica Nabongo is a writer, photographer, entrepreneur, travel expert, influencer, and public speaker. You might know her from her blog, The Catch Me If You Can. Or maybe you know her as the first black woman on record to visit every country in the world.
Today, I speak to Jessica about how she accomplished her incredible goal of traveling to every country in the world. I ask her about the important lessons she's learned about life from her experiences, how she manages her fears, and how the pandemic changed her business and life. Jessica also shares how she became a "digital nomad" in a time when working remotely wasn't a known option.
We also dive into a conversation about writing, specifically what the process of writing her book was like. And of course, I couldn't leave a conversation with Jessica without asking her about the countries that surprised her, countries with the best food, and countries with the nicest people.
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| Building a Short-Term Rental Revenue Stream w/ Annette Grant & Sarah Karakaian | 19 May 2021 | 00:42:20 | |
It's no secret that real estate can be a great investment. Real estate can be a great opportunity for investing and growing your money while having fun doing it. Personally, I've been dipping my toes in research, learning more about the benefits of short-term versus long-term rentals. That is how I came across my guests, Annette Grant and Sarah Karakaian.
Annette and Sarah are the founders and host of "Thanks for Visiting," a podcast and educational resource for those who are interested in building their own Airbnb rental businesses. They join the podcast today to chat about the ins and outs of running a short-term rental business through Airbnb. We don't shy away from topics like what you should be looking for when you invest in property, managing multiple properties, what good profit margins look like, and their favorite and least favorite parts of owning and operating an Airbnb business.
If owning your own Airbnb or short-term vacation rental is something you daydream about, this episode is for you. Tune in and realize that making your Airbnb business dreams come true isn't as far-fetched as you might think.
Time Stamps: [1:59] Annette and Sarah's favorite and least favorite parts of owning an Airbnb business [4:20] How Annette and Sarah started their Airbnb short-term rental business [8:54] When are you ready for your second investment property? [12:51] Difference between short-term vs. long-term rental properties [16:24] How to manage multiple properties at once [21:20] What to look for in your first short-term rentals [26:07] What do good profit margins look like in this industry? [32:08] How Annette and Sarah transitioned into online education
Resources: Website: https://www.thanksforvisiting.me/ Instagram: https://www.instagram.com/thanksforvisiting_/ Podcast: https://podcasts.apple.com/us/podcast/thanks-for-visiting/id1451872835 Free Masterclass: https://www.thanksforvisiting.me/workshop/ | |||
| Finding Your Brand Identity and Building a Design Agency w/ Chelsea Blackwell | 12 May 2021 | 00:32:48 | |
Finding your brand identity is an important part of creating a memorable and personable brand. Many new entrepreneurs get stuck choosing between the right brand colors, fonts, and logos. With so many options out there, how do you know you're making the best choice for you and your brand?
Chelsea Blackwell is a designer and founder of the design agency, Honey & Co. Creative. She joins the podcast today to discuss what you should focus on when finding your brand identity. She shares what you need to get clear on before picking your brand colors and fonts. Chelsea also discusses common design mistakes, design tips for creating an approachable versus luxury brand, and tips for freelance designers who want to book more clients.
Time Stamps: [2:47] How Bali became the inspiration for Chelsea's career path [6:47] When should you start focusing on branding? [10:21] Tips for defining your brand identity [13:49] General design tips for approachable vs. luxury branding [15:20] The most common mistakes people make with their branding [18:11] A brief lesson in color psychology [20:20] Tips for landing freelance design clients [23:57] The key to cold pitching
Resources: Website: https://www.honeyandcocreative.com/ | |||
| How to Become a Freelance Social Media Manager with Nadine Rohner | 28 Apr 2021 | 00:41:45 | |
Are you ready to create a career you love and live life on your own terms? Do you have a healthy obsession and a knack for social media? Nadine Rohner is a social media expert who teaches women from all over the world how they can create their own freedom and live the life they want by becoming a freelance social media manager through her mentorship program, The Social Shells. It's Nadine's dream to create a movement of free spirits who believe that there is more in this world than sitting behind a desk all day.
Nadine joins the podcast to discuss what it takes to become a freelance social media manager, what a social media manager does, how to set your rates, tips for landing your first client, how to develop a strategy tailored to your client's needs, and what makes a good social media manager.
Time Stamps: [1:59] Who is Nadine and how did she start The Social Shells [7:17] General tasks of a social media manager [12:50] The first tasks you should start with as a social media manager [17:01] Tips for landing your first client [21:34] How to set yourself up as an exceptional social media manager [25:49] Setting your rates and pricing your services [29:39] Transitioning from social media manager to course creator [35:34] About The Social Shells course
Resources: Website: https://www.instagram.com/thesocialshells/ Check out the Social Shells: https://thesocialshells.com/ | |||
| Hiring, Delegating, and Building Team Culture w/ Sandra Booker | 21 Apr 2021 | 00:41:30 | |
Your business is scaling and you're in desperate need of a helping hand. But hiring, delegating, and building team culture are just a few of the hardest things when it comes to entrepreneurship. If you're ready to build your team and outsource some tasks but just don't know where to start, this episode is for you.
Sandra Booker is an online business manager and founder of Any Old Task, an online business management agency that helps entrepreneurs run their businesses more smoothly. She joins the podcast today to share actionable tips on hiring, delegating, and managing your team. Sandra shares valuable insight into how to get clear on what you need to outsource, getting over mindset blocks when it comes to investing and growing your team, how to avoid hiring the wrong person, and so much more.
Time Stamps: [04:17] Difference between a VA, OBM, and Integrator [11:08] How to decide what you need to outsource [14:17] Getting over the mindset block of growing your team [18:12] Creating SOPs and guidelines [22:47] How to avoid hiring the wrong person [27:55] Must-have systems every business owner should have
Resources: Website: www.anyoldtask.ca Instagram: https://www.instagram.com/anyoldtask/ FREEBIE: https://anyoldtask.ca/vatasklist | |||
| Finding Your Brand Voice & Writing Copy that Converts with Lauren Zink | 14 Apr 2021 | 00:45:12 | |
You can have the best product in the world, but it wouldn't matter if your copy sucked. Copy is everything--it's the words you use to get people to know, like, and trust you. More importantly, it's the words you use to sell your product.
Lauren Zink is one of the greatest copywriters I've ever met. She's written a ton of copy for my business from emails to sales pages. Her words and her genius have generated hundreds of thousands of dollars in my business. Lauren joins us today to discuss all things copy. She explains what copywriting is, the difference between normal copy and sales copy, and how to speak to your target audience through copy. She also shares her expert insight on email marketing, especially when it comes to increasing your email open rates.
Influencers, bloggers, and entrepreneurs--this is an episode you don't want to miss. Tune in and take notes as Lauren shares tips for copy that converts and why great copy is essential for driving sales.
Time Stamps: [1:52] How Lauren started her career as a copywriter [8:26] Normal copy vs sales copy [11:37] How to write copy that speaks directly to your target audience [20:47] How to have conversations with your target audience [24:05] Tips for your DIY sales page [35:07] How to increase your email open rates [38:23] When you need a copywriter and tips for hiring the right one for your business
Resources: Website: https://laurenvanessazink.com/ Instagram: https://www.instagram.com/thewealthywordress/ Podcast: https://podcasts.apple.com/us/podcast/the-wealthy-word-podcast/id1494163691
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| TikTok Growth, Personal Branding, and Content Creation w/ Jera Foster-Fell | 07 Apr 2021 | 00:48:56 | |
What happens when you show up on social media authentically? Jera Foster-Fell joins me today to answer that question. Jera, otherwise known as jera.bean on her social media channels, has over 170k followers on Instagram and over 1 million fans on TikTok. More impressively, she grew her TikTok community from zero to a million in under 12 months.
In this episode, Jera and I discuss community growth, content creation, and showing up fearlessly as your authentic self. She also discusses her journey and the many pivots she's made throughout her career.
If you're ready to create content that explodes your growth on TikTok and Instagram, this episode is for you. Tune in as Jera shares her best tips for growing your community when starting from zero, her advice for creating content, and what to do when you find yourself in a creative slump.
Time Stamps: [2:49] The many pivots in Jera's career and how she approached pivoting with her audience [12:26] How Jera grew to 1 million followers on TikTok [15:30] Is it too late to grow on TikTok? [21:29] Jera's content creation process [25:19] Getting out of a creative slump [29:25] Building a community on Instagram vs. TikTok [33:06] Advice for showing up authentically and establishing a strong personal brand [37:51] How to avoid the comparison trap on social media
Resources: Instagram: https://instagram.com/jera.bean TikTok: https://www.tiktok.com/@jera.bean Learn more about Social Media Saloon: https://jera-foster fell.mykajabi.com/socialmediasaloon | |||
| How to Beat Fear and Imposter Syndrome w/ Dr. Lisa Orbe-Austin | 31 Mar 2021 | 00:30:59 | |
Dr. Lisa Orbé-Austin is a licensed psychologist and executive coach. She's also the co-founder of Dynamic Transitions Psychological Consulting, where she works with high potential managers and executives. In doing this work over the years, she's become extremely interested in the concept of imposter syndrome when she began to see patterns in the high performers that she was working with. She is also the co-author of Own Your Greatness: Overcome Imposter Syndrome, Beat Self Doubt and Succeed in Life, which is available now.
Dr. Lisa Orbé-Austin joins Her Life, By Design to help you understand what exactly is imposter syndrome, why we as women experience it so much, how to get to the root cause of it and how to push beyond it. We also talk about fear of failure, fear of judgment and fear of perfectionism.
This is one of my first episodes of Her Life, By Design about mindset. As you know most of the episodes are really focused on tactical business strategies so I hope you enjoy this conversation.
[3:20] Who is Dr. Lisa Orbé-Austin? [5:35] What is imposter syndrome? [6:42] Ways people can self-sabotage [7:30] Who does imposter syndrome affect? [8:42] how/why does imposter syndrome happen? [11:11] How Women show imposter syndrome vs. Men [12:33] How to beat syndrome [14:59] Handling our inner voice [16:48] Facing your fears in business [22:50] Dealing with judgment from others [25:20] Comparison, jealousy and envy online
Connect with Dr. Lisa Orbé-Austin:
The "Own Your Greatness" Course and Book: https://www.dynamictransitionsllp.com/imposter-syndrome/own-your-greatness-overcoming-imposter-syndrome/
To connect with me, Christina Galbato:
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| How to Land Brand Deals with Under 50k Followers | 24 Mar 2021 | 01:01:40 | |
Mae Karwowski is the Founder and CEO of Obviously, an influencer marketing platform that connects brands with influencers. Obviously has over four million influencers on its platform and works with brands like Uniqlo, Google, Ulta, Jimmy Choo, Amazon, and Coca-Cola.
In this episode, we discuss the evolution of influencer marketing to what it means to work with an influencer agency and what they look for in new brand ambassadors that are not just a large following.
[0:21] Who is Mae Karwowski? [5:55] What would be the difference between a PR agency and an influencer marketing agency and an influencer agency or manager? [10:49] How did Mae get into the influencer marketing world? [15:00] What are brands looking for [23:34] What metrics do brands and agencies look for in Influencers? [34:31] How has influencer marketing changed in the wake of COVID hitting? [42:04] What changes are we seeing with the influencer industry including Black voices more? [46:01] Are blogs important in influencer marketing? [50:07] How can influencers charge for promotion on these platforms like TikTok and Reels? [54:29] Is there more room in the industry for more influencers?
To Connect with Mae: Obviously's IG: https://www.instagram.com/obviously/ Sign up for Obviously: https://www.obvious.ly/ | |||
| 10 Reasons Why Your Reels Aren't Going Viral | 17 Mar 2021 | 00:23:07 | |
Lately, it seems like reels are all anyone can talk about as far as Instagram is concerned. There's a good reason for that! Since Instagram is trying to compete with TikTok through short-form videos, Instagram's algorithm is currently favoring reels over any other type of content.
Additionally, reels are a great way to grow your account by hundreds or even thousands of followers overnight. The key lies in posting viral-worthy reels. If you're posting reels consistently and you do not understand why they aren't performing well, this episode is for you. Grab a pen and paper and start taking notes as I share 10 reasons why your reels aren't going viral and what you can do to fix it.
Time Stamps: [2:38] What does "viral" really mean? [3:31] How to stop the scroll [5:08] Creating an effective hook [7:23] How to adapt to trends effectively [9:18] Watch your text to video ratio [10:04] Why you need to remove the TikTok watermark [10:48] Stop deleting your reels [11:54] The key to every piece of content on Instagram [13:03] Is your reel doing one of these three things? [16:21] The quality of your sound and visuals [17:16] Why you need to optimize your Instagram profile
Resources: The Influencer Bootcamp: https://christinagalbato.lpages.co/igbc/ | |||
| What You Should Post on IG for Maximum Growth, According to IG | 10 Mar 2021 | 00:14:41 | |
Wouldn't it be nice if Instagram told you exactly what you should be posting and how often you should posting each type of content? Thankfully, Instagram spilled their secrets to Rachel Reichenbach. Best of all, she documented everything she learned in detail that even the New York Times caught wind of her coveted information.
In today's episode, I'm going to share my top 3 takeaways from Rachel's, or rather Instagram's posting guidelines. And before you panic over Instagram's suggested number of posts, I'll share tips and strategies on how you can make this information work for you in an easier, more manageable way while sharing how it'll impact my own Instagram strategy.
Tune in and take notes as we dive into the short, sweet, and value-packed episode all about what you should post on Instagram for maximum growth this year.
Time Stamps: [1:39] How Rachel Reichenbach came in contact with Instagram [2:23] Using all of Instagram's features [3:04] What you should be posting and how often you should be posting according to Instagram [4:41] Why you shouldn't worry about being camera ready [5:37] Adapting to lives rooms immediately [6:05] The importance of creating and posting reels [9:54] Why consistency is key [11:09] Rumors versus a definitive guide according to Instagram [12:11] Batching content and planning ahead
Resources: Rachel's post : https://rainylune.com/blogs/blog/why-your-instagram-engagement-kinda-sucks-right-now The Influencer Bootcamp: https://christinagalbato.lpages.co/igbc/ | |||
| Understanding PCOS and How to Manage it with Tallene Hacatoryan | 20 Apr 2022 | 00:41:43 | |
When I was thinking about season 3 of Her Life By Design, I knew I wanted to invite a wider variety of guests and experts to help and inspire you to design your life both personally and professionally. This is why I'm so excited to have Tallene Hacatoryan on today's episode. Tallene is a registered dietitian who was diagnosed with PCOS (polycystic ovarian syndrome) at 18. Disheartened by the solutions provided to her, she set out on a mission to confront the underlying issues of PCOS. After studying nutritional science, speaking to countless experts, and working with her husband, Ciroc (a PCOS-focused personal trainer), she developed a program, social media presence, and podcast that has helped thousands of women manage their PCOS symptoms.
In our conversation, Tallene shares the reasons behind turning her knowledge into her business. We also discuss the health consequences of leaving PCOS untreated, how diet and exercise can help you manage PCOS, and if intermittent fasting is beneficial to people with PCOS. If you've been recently diagnosed with PCOS, or you've had PCOS for a while and you're finally wanting to face these symptoms head-on and heal the underlying cause, this episode is for you.
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| Finding Love & Navigating Relationships as a Busy Entrepreneur w/ Evin Rose | 03 Mar 2021 | 00:45:06 | |
Let's face it ladies--navigating romantic relationships as success-oriented women isn't easy. After spending all day in our roles as CEO and entrepreneur, it can be pretty tough switching from your masculine energy to your feminine energy. On top of that, the stress and restrictions that the pandemic has placed on our shoulders haven't made dating and romance any easier.
This is why I'm so excited to introduce you to Evin Rose. Evin is a dating and love coach who teaches millennial women how to transform their relationships with themselves, helping them show up authentically and wholeheartedly in their dating lives.
In this episode, Evin walks us through how we, as women, can identify our attachment style. She also explains how our attachment style can affect the way we show up in our relationships. Evin also discusses how women can start gaining control over their love stories by working through self-sabotaging and limiting behaviors.
Tune in to this raw, intimate conversation all about navigating the world of dating, love, and sex as ambitious modern-day women.
Time Stamps: [2:02] Evin's experience working with clients [3:32] How female entrepreneurs can switch out of their masculine and back into their feminine [8:48] How Evin helps women heal their love lives from the inside out [9:37] What is attachment theory? [17:08] Rewriting your love story [21:52] Dating during the pandemic [25:04] How soon is too soon to have sex with someone? [29:15] Identifying a toxic relationship and healing from it [32:49] How to stop being reactive in your relationships
Resources: Evin's website: https://www.evinrosecoaching.com/ Evin's Instagram: https://www.instagram.com/evinrose/ Evin's Signature Program - Love Life Transformation: https://www.evinrosecoaching.com/llt | |||
| Knowing When to Rebrand and Pivot on Instagram with Dani and Kelsey | 24 Feb 2021 | 00:37:15 | |
Have you ever felt the urge to pivot your brand on social media? I believe it's a common rite of passage for creators and entrepreneurs who have been on social media for a longer period of time. Not only does it mean you're growing, but it also means that you're evolving and aligning more with an updated version of your business goals.
My guests on today's episode are Dani Rodriguez and Kelsey Johnson. Both Dani and Kelsey are travel content creators and influencers who have pivoted and rebranded their businesses. Having gone from a makeup-related YouTube channel to editorial photography--we're discussing the process of rebranding your business, and how to know when the right time is to pivot.
If you feel a pivot is on the horizon for your brand and business, this episode is for you. Dani, Kelsey, and I know how terrifying the process can be. So tune in as we guide you through with actionable takeaways on how you can nurture your existing community while gaining new audiences who align with your vision.
Time Stamps: [4:08] How we started our respective businesses [10:06] Navigating and pushing past fear [14:10] Going through changes in branding [19:38] Rebranding and pivoting for sustainability and longevity [24:59] Establishing a community from the get-go [27:05] Why it's ok to lose followers [31:09] Remembering your "why"
Resources: Dani's website: https://dani-the-explorer.com/ Dani's Instagram: https://www.instagram.com/dani_the_explorer/ Kelsey's website: http://kelsey-johnson.com/ Kelsey's Instagram: https://www.instagram.com/heykelseyj/ Clout Check podcast: https://www.cloutcheckpodcast.com/ Continue listening to our conversation on this episode of the Clout Check Podcast: | |||
| What I Would Do Differently If I Launched a Podcast Today | 17 Feb 2021 | 00:14:03 | |
When I launched Her Life By Design in November 2019, my podcast strategy included a lot of trial and error when it came to finding out what worked. And since then, I've learned so much about delivering the best information possible and reaching new listeners.
In this no-fluff episode, we're diving into what I would do differently if I launched my podcast today. I walk you through the 5 things I would do differently from the types of episodes I wished I recorded more of, to growth techniques I wished I used.
If you're thinking about starting a podcast this year, or if you already have a podcast but you're struggling with growth--this episode for you no matter what situation you're in right now.
[2:19] The importance of an evergreen platform [3:07] Choosing the right evergreen platform for you and your business [3:55] Batching episodes prior to the launch [5:04] The growth strategy I wish I used at the beginning [6:38] The type of episode I wish I recorded more of [8:17] The powerful opportunity of podcasting [9:15] Developing a strong podcast promotion strategy
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| How Chillhouse Founder Cyndi Ramirez Turned a Blog Into a Self-Care Empire | 10 Feb 2021 | 00:44:17 | |
How did a lifestyle blog turn into a thriving brick and mortar and e-commerce business? Cyndi Ramirez is the founder of Chillhouse -- a modern self-care spa and coffee bar located in New York's trendy Soho neighborhood. Having made it on Create and Cultivate's top 100 list, WWD's 40 of Tomorrow, Nylon 2018's Inventor of the Year, and a continuing list of astonishing accolades -- Cyndi is the ultimate definition of "Girl Boss." She joins Her Life By Design for an inspiring yet tactical conversation about entrepreneurship, especially in the brick and mortar and e-commerce space. Cyndi shares her insight on getting to know your customers like the back of your hand, pivoting to e-commerce, manufacturing products, and so much more. And of course, we asked the queen of chill herself about her best self-care tips to practice at home. Tune in to this episode to hear how Cyndi's entrepreneurial journey took her lifestyle blog into a brick and mortar and e-commerce store, establishing Chillhouse as the authority in modern self-care.
[3:32] The most surprising challenging building Chillhouse [7:47] Starting a brick and mortar store in New York City [11:02] Finding your unique proposition [14:51] Cyndi's journey to Chillhouse [18:21] Merging her lifestyle blog with Chillhouse [19:51] Research, planning, and positioning before opening a brick and mortar [20:33] Growing your network [23:35] Pivoting to e-commerce in 2020 [29:14] Finding manufacturers [30:45] Building your inventory [33:12] Finding your chill at home [38:25] Where will NYC go from here?
Resources: Website: https://chillhouse.com/ Instagram: https://www.instagram.com/chillhouse/ | |||
| How to Tap Into Your Cycle & Feminine Energy to Have a Better Life and Business | 03 Feb 2021 | 00:55:37 | |
What's the correlation between your cycle and your business? Monica Yates is a life and period coach who helps women tap into their feminine energy through the use of trauma healing, inner child healing, and subconscious reprogramming.
As female entrepreneurs and business owners, we find ourselves working with a lot of masculine energy. In this episode, Monica explains why working within these masculine structures is not sustainable for women in business.
We have a raw discussion about the lies women have been fed about the pill and birth control. Monica also discusses how listening to your cycle can help prevent burnout, and how having a healthy cycle will allow women to be in rhythm with everything going on around them. Tune in to our insightful conversation as Monica shares how female entrepreneurs can tap into their cycle and feminine energy in order to build a better life and business.
[2:19] Monica's journey with her cycle [12:04] Tapping back into your feminine energy after being on birth control [14:21] Understanding how the IUD and the pill affects your cycle [15:35] The four different phases of your cycle [20:25] Supporting your body after birth control [24:45] Shifting from your masculine to your feminine [31:49] Why masculine structures aren't sustainable for female entrepreneurs [33:12] Optimizing your natural cycle [36:25] Understanding your libido [43:34] Tapping into your feminine during a launch
Resources: Instagram: https://www.instagram.com/monicayateshealth/ Podcast: https://podcasts.apple.com/us/podcast/feminine-as-f-ck/id1449633522 | |||
| 5 Mindset Blocks That Are Holding You Back & How to Get Past Them | 27 Jan 2021 | 00:47:59 | |
When it comes to business, having the right mindset can really propel you forward. And having the wrong mindset can hold you back. In today's episode, I am joined by my dear friend, Jen Morilla. Jen is a mindset and business coach for online entrepreneurs, and she also happens to be one of the support coaches in my new 6-month coaching program, the Influence to Empire mastermind.
We don't hold back as we dive deep into a raw conversation about the 5 mindset blocks that are holding you back from propelling your business forward, and how to move past them. Jen is revealing the roots of imposter syndrome as she walks listeners through the fear of outside judgment and how to overcome them.
We're chatting about recognizing comparisons and how to stop it, the importance of journaling, the secret to staying consistent, and so much more.
[3:15] Jen's journey from travel blogger to business and mindset coach [4:20] Developing a good grasp on mindset [6:30] Why mindset requires constant work [10:47] Why you suffer from imposters syndrome [16:37] Why you compare yourself to others and how to stop it [21:17] Creating a fear inventory [22:53] Balance is the key to consistency and motivation [27:07] Understanding and healing your money mindset traumas [38.:04] Identifying self-sabotaging behaviors [42:32] The power of manifestation and affirmations [44:08] How to connect with your "why"
Links Mentioned: Influence To Empire Mastermind begins February 15. If you are ready to grow your audience online, take your content to the next level, skyrocket your income, and ultimately create a business that runs efficiently → Get on the waitlist today for first access AND $500 off!
Want to learn how to grow your blog and email list? Take my FREE training here to learn the 4 steps to running a successful blog.
Resources: Instagram: https://www.instagram.com/jenmorilla/ Youtube: https://www.youtube.com/channel/UC-JeIvuQm_bGMlnaqsxji2g | |||
| 7 Things I Did to Have My First 7-Figure Year | 20 Jan 2021 | 00:33:35 | |
There are no million-dollar ideas, only million-dollar implementations. I found this saying to be absolutely true as I reached my first 7-figure year in 2020. And since I am (and always will be) an open book, I'm sharing the 7 things I did that allowed me to have my first 7-figure year in 2020.
In this episode, I briefly revisit my entrepreneurial journey from where I started and how I got to where I am. I discuss how aligning with my purpose and making the scary decision to pivot was an essential part of my journey. I also share tactical tips on why consistently providing value is important, how to build your team, the importance of knowing your numbers and so much more.
[5:35] Pivoting and aligning with my purpose [7:27] Overcoming the fear of growth [9:42] How much free value should you give? [10:58] Why you need an evergreen channel [12:20] Meet my team [16:45] Building your own team [17:47] Setting up systems [19:27] The power of "no" [21:18] Understanding your numbers [24:41] Tightening up your funnels [27:40] Diversifying your income
Links Mentioned: Influence To Empire Mastermind begins February 15. If you are ready to grow your audience online, take your content to the next level, skyrocket your income, and ultimately create a business that runs efficiently → Get on the waitlist today for first access AND $500 off! Want to learn how to grow your blog and email list? Take my FREE training here to learn the 4 steps to running a successful blog.
Previous Episodes Mentioned: My Story: How I Built a Half a Million Dollar Biz as a Social Media Influencer | |||
| Six Tips For Growing Your Business In 2021 | 13 Jan 2021 | 00:31:09 | |
If you want 2021 to be THE year to grow your income, your online audience, and your business as a whole, then it's time to start implementing a few changes into both your social media and business strategy. Start the new year with action steps that will help you build an authentic and value-driven presence online.
In this episode, I walk you through the six things you need to be doing in 2021 if you want to grow and scale a successful online business. Whether you are looking to grow your audience or reach 6-figures (or both), I am giving you my biggest tips on accelerating your success. I talk about everything from setting up evergreen funnels to why TikTok isn't going away. Plus, so much more.
[9:48] 3 types of videos you should be creating for your business [15:13] The importance of creating value-driven content [18:00] How to grow your evergreen platform [21:29] Creating scalable revenue streams [25:53] Why influencers should be taking a stance on social issues
Links Mentioned: Influence To Empire Mastermind begins February 15. If you are ready to grow your audience online, take your content to the next level, skyrocket your income, and ultimately create a business that runs efficiently → Get on the waitlist today for first access AND $500 off!
Want to learn how to grow your blog and email list? Take my FREE training here to learn the 4 steps to running a successful blog.
Read more about the 8 steps we can take to make the influencer industry more anti-racist
Previous Episodes Mentioned: | |||
| Moving Past Your Fears To Scale A 6-Figure Business with Neha Premjee | 06 Jan 2021 | 00:49:12 | |
Neha Premjee is an Ayurvedic health and weight loss coach who helps women rewire emotional patterns and dissolve energetic blocks so they can reach their weight loss goals. Not only is Neha a student of The Influencer Bootcamp, but she's built a six-figure business in under a year and has been featured in GQ magazine and on India's largest TV network, Times Now.
In this episode, Neha and I deep dive into what it takes to build and scale a business fast, how to overcome your fears, and how she learned to place herself in intentional containers that fueled growth and helped her accelerate her business. We also talk about how to show up on social and why leading with value, giving quality information, and building relationships with your audience should be a part of your sales strategy.
[6:20] How she lets her excitement overpower her fears [13:06] Incorporating Ayurvedic teachings into healthy eating and living [27:00] How she built and scaled her coaching business [35:21] Adding value to those already in front of you and selling from a place of integrity [38:12] Getting into the sales mindset of changing someone's life
To connect with Neha:
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| How Your Mindset is Holding You Back w/ Reese Evans | 16 Dec 2020 | 00:45:54 | |
Reese Evans is a mindset and abundance coach and creator of the Yes Supply Method which helps people become successful six-figure online coaches using a combination of mindset and manifestation techniques including NLP, Hypnosis, and EFT. Reese is all about focusing on your purpose, showing up exactly as you are, and supporting those you are attracting - and she's here to share her incredible insight.
In this episode, Reese and jump headfirst into the subconscious mind, understanding how to reprogram our brains, and why the way we look at the world actually changes the reality we live in. We're also talking about how to make pivotal changes in your life by taking control through mindset techniques, the mindset struggles of 6-7 figure business owners, and how to stop self-sabotaging so you can thrive.
[3:56] Understanding your mindset journey [7:32] Envisioning your goal and making it a reality [10:50] A walkthrough of how Reese uses NLP, EFT, and Hypnosis with her clients [20:25] Why there is a new devil at every level of success [29:55] How to organically shift your mindset
To connect with Reese: Website: https://www.yessupply.co/ Instagram: https://www.instagram.com/yessupply/ YouTube: https://www.youtube.com/channel/UCCrXCNIDVkBJ71GQARPxHQQ Masterclass: https://www.yessupply.co/freemasterclass | |||
| Managing the Personal and Professional Sides of Entrepreneurship with Lindsay Silberman | 13 Apr 2022 | 00:41:59 | |
We're welcoming Lindsay Silberman back on today's episode of Her Life By Design. You might remember her from the first season of the podcast but just to refresh your memory, Lindsay is a luxury travel influencer turned CEO and founder of the company Hotel Lobby Candle.
Lindsay and I have a great conversation that touches on both the personal and professional sides of being a female entrepreneur. We kick off with a discussion about Lindsay's decision to freeze her eggs and what that process was like for her. Then, we talk about how she takes care of her mental health as a public figure and how shifting from influencer to CEO changed her views on social media. Finally, we're discussing all things business as Lindsay shares details on growing her company, Hotel Lobby Candle, and how she took it from ideation to execution.
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| How To Become A Successful YouTube Influencer with Natalie Barbu | 09 Dec 2020 | 00:45:20 | |
Natalie Barbu is a YouTube influencer, host of The Real Real Podcast, and founder of Barbu Agency, which helps brands connect to their desired audience using PR and online marketing strategies. After starting a YouTube channel at 15, Natalie has now grown her audience to over 300,000 subscribers by filming authentic and relevant lifestyle content. She's now used her influence and experience to cross-promote both her podcast and her new consultancy.
In this episode, Natalie and I talk about finding confidence in yourself through self-reflection and discovering how you can offer true value within your specific zone of genius. We also have a super honest conversation about overcoming the fear of being judged, growing a following without having viral content, and why providing free value is necessary to land clients.
Natalie is also giving us her best, tactical tips on growing a following from scratch and why you should niche down and create content that's not out there if you want to find success on YouTube.
[2:36] Why consistency is key to success and growth on YouTube [13:10] Creating content that is specific and SEO optimized [18:37] How Natalie started making real money on YouTube [26:45] Providing different value to your audience through podcasting [30:00] The benefits of using other platforms to promote your podcast [31:37] Why brands need to start thinking more like influencers [36:23] How to get your first clients as a new agency owner
To connect with Natalie: YouTube: https://www.youtube.com/nataliebarbu Website: https://barbuagency.com/ Agency IG: https://www.instagram.com/barbuagency/ Natalie IG: https://www.instagram.com/nataliebarbu/ The Real Reel Podcast: https://podcasts.apple.com/us/podcast/the-real-reel-podcast/id1456261473 | |||
| Instagram Growth and Passion-Centered Content Creation w/ Hayley Andersen | 02 Dec 2020 | 01:06:42 | |
Hayley Andersen is an Australian travel and lifestyle photographer and content creator who has worked with brands like Booking.com, DJI Corona, Hyatt Hotels, the Japan Tourism Board, plus so many more. Aside from being my dear friend, Hayley also owns an online store dedicated to selling prints of images she's captured around the world on her travels, plus some amazing presets to help you elevate your own photos.
In this episode, Hayley and I talk about the beauty of being a content creator, how to find your unique value and stand out from the crowd, and why we need to learn how to manage the rough times and celebrate the good. Hayley also tells us what it's like working with brands, the importance of stepping away when you need clarity, and why creating content is her number one passion.
We also have a super honest and open conversation about comparing ourselves to other influencers, why you should follow people who make you feel good and how to find authentic connection with your followers. Plus, Hayley is sharing her absolute best tips for beginners, just starting out in the content creation world!
[2:44] Her biggest lesson learned as a content creator [12:49] Why Imposter Syndrome never goes away [16:00] How she stayed committed to her dream even after a slow start [22:52] How to stand out to brands you pitch to [33:47] Balancing the enjoyment of travel with creating content [39:57] Hayley's best tips for new influencers [50:42] The importance of taking the good with the bad
To connect with Hayley: Instagram: https://www.instagram.com/haylsa/ Online Store: https://www.haylsaandkyle.com/ Website: https://www.haylsa.com/
To connect with Christina: | |||
| How My Student Naomi Genota Landed Over $7k in Brand Collabs in One Month | 25 Nov 2020 | 00:57:31 | |
Naomi Genota is a lifestyle content creator based in LA. With just over 30,000 followers, Naomi has harnessed the power of her tight-knit Instagram community and her incredible pitching skills to work with brands like Amazon, GoDaddy, Target, and 7 For All Mankind. Plus, she's secured over $7,000 in brand collaboration income in October alone. Did I mention that Naomi is a student of mine and the first student I've had on Her Life By Design?
In this episode, Naomi and I talk about all things pitching, growth, reels, and mindset. We are getting into the dirty details of how to perfect your cold pitch, which influencer marketing platforms work for her, why you need to treat your influence like a business, how to make Reels work for you, and why you don't need hundreds of thousands of followers to monetize on Instagram.
We also have an honest conversation about focusing on the value you provide your audience, the importance of friends over fans, and why micro-influencers hold the power and are poised for success now, more than ever before. You really don't want to miss this jam-packed episode!
[2:44] From beauty influencer to helping women create an impact with their influence [11:23] Why micro influencing is where it's at [16:56] Naomi's three biggest tips for pitching to brands [31:46] Instagram growth strategies 101 [49:01] How to leverage your strengths and make them work for you
To connect with Naomi: Instagram: https://www.instagram.com/naohms/ Website: https://outsidemycubicle.com/ Tik Tok: https://www.tiktok.com/@naohms
Black Friday Blowout Sale - Until November 30, 2020
I'm also offering a new super strategy-packed mini-course: How To Grow using TikTok and Instagram Reels **This week only get it for $79 https://christinagalbato.com/blackfriday To connect with Christina: Christina's Instagram: https://www.instagram.com/christinagalbato/ Follow Her Life By Design on Instagram: https://www.instagram.com/herlifebydesignpodcast/ Join the Her Life By Design Facebook group to discuss this episode: https://www.facebook.com/groups/herlifebydesignpodcast Free Instagram training: https://christinagalbato.lpages.co/freeigclass/ Free blogging training: https://christinagalbato.lpages.co/freebloggingclass/ | |||
| Viral Growth on TikTok and Travel Hacking w/ Michelle Gonzalez @laxtoluxury | 18 Nov 2020 | 00:57:23 | |
Michelle Gonzalez is an LA-based travel creator that prioritizes both the journey and the destination by sharing aspirational flights, properties, and experiences on her TikTok and Instagram. Not only is Michelle a TikTok expert and travel hacking genius, but she's also educating travel brands on the benefits of having a presence on TikTok.
In this episode, Michelle and I talk about the good, the bad, and the ugly of TikTok, how it's been a game-changer for Michelle's travel business, and why TikTok is currently THE place to grow an audience quickly and organically. We talk about everything from creating a viral video to recognizing the risks when working with brands and everything in between.
We also have a super honest and open conversation about riding the highs and lows of video views, how to follow the trends and captivate your audience with your content, and why every TikTok video is like a lottery ticket. Michelle even shares a behind the scenes look at how to operate a business as an influencer and why it's not always glamorous!
[4:59] Lessons learned from being a TikTok influencer [13:37] Growth tips for building followers and going viral on TikTok [17:24] Why consistency is the name of the game [21:55] How to look at trends and apply them to your content [25:15] Why travel brands need to get on TikTok [30:44] Charging for a TikTok video and recognizing your worth [39:22] How Michelle became a travel hacking pro [44:01] Credit card + airline alliance recommendations for beginner travel hackers
To enter to win Christina's signature courses (The Influencer Bootcamp and The Blogger Bootcamp):
To connect with Michelle: Instagram: https://www.instagram.com/laxtoluxury/ TikTok: https://www.tiktok.com/@laxtoluxury
To connect with Christina: Christina's Instagram: https://www.instagram.com/christinagalbato/ Follow Her Life By Design on Instagram: https://www.instagram.com/herlifebydesignpodcast/ Join the Her Life By Design Facebook group to discuss this episode: https://www.facebook.com/groups/herlifebydesignpodcast Free Instagram training: https://christinagalbato.lpages.co/freeigclass/ Free blogging training: https://christinagalbato.lpages.co/freebloggingclass/ | |||
| How Ally Pintucci Pivoted Her Influencer Biz During COVID | 11 Nov 2020 | 00:47:53 | |
Ally Pintucci is a photographer, brand expert and founder of Agency-ish. After working in the old school agency world, she decided it was not for her and she created her version of an agency! In this episode, we have an honest conversation about what it feels like to run an influencer business. Ally opens up about her feelings about where the influencer world is heading and how to pivot to work within your purpose. [7:57] Self Sabotage and "Enoughness" in The Online Space [13:14] Learning to Enjoy Social Media Again [19:30] The Move From Curated Feeds to Casual Videos [24:06] How Ally Created Agency-ish
I am so excited to announce this week's giveaway! This week we are giving away a 30 minute coaching call to two lucky winners. To enter: - Subscribe to Her Life By Design in Apple Podcasts - Follow @herlifebydesignpodcast on Instagram - Leave a review of Her Life By Design in Apple Podcasts be sure to include your IG handle)
To connect with Ally: Instagram: https://www.instagram.com/allypintucci/ Agency-ish: https://www.agency-ish.ca/
To connect with Christina: Christina's Instagram: https://www.instagram.com/christinagalbato/ Follow Her Life By Design on Instagram: https://www.instagram.com/herlifebydesignpodcast/
Join the Her Life By Design Facebook group to discuss this episode: https://www.facebook.com/groups/herlifebydesignpodcast
Free Instagram training: https://christinagalbato.lpages.co/freeigclass/
Free blogging training: https://christinagalbato.lpages.co/freebloggingclass/ | |||
| What Being an Intentional Traveler & Creator Means w/ Erin Sullivan @erinoutdoors | 30 Sep 2020 | 00:55:56 | |
Erin Sullivan is a travel photographer and writer specifically focused on sharing culture, wildlife, and the outdoors through the lens of social responsibility. Not only is she a TED speaker, but she's worked with brands including Adobe, Sony, and many more. Erin has recently created a viral image series called the Great indoors, where she recreated epic outdoor scenery with common household items.
In this episode, Erin and I talk about how she became a travel photographer, taught herself photography, and began landing deals with some of the largest brands and tourism boards in the world. We talk about getting past burnout, what being a responsible creator and traveler means, and the importance of taking time to really enjoy a destination (without your camera) and how that allows us to share better stories and actually enjoy traveling.
We also have a super honest and open conversation about our opinions on whether people with public platforms have a responsibility to share their perspectives on social issues and political topics and discuss the future of travel. Don't miss this amazing episode!
[5:00] From leading outdoor adventure trips to becoming a professional photographer [14:13] Why intentional storytelling can make you a great photographer [18:10] Practicing and refining your work over time to improve your craft [31:24] What it means to be a responsible traveler and creator [37:27] Finding balance when traveling and creating to avoid burnout [44:34] Using our platforms and our privilege to speak up on things that matter in this world [50:24] The future of travel after COVID
To connect with Erin: Instagram: https://www.instagram.com/erinoutdoors/ Website: https://erinoutdoors.com/ Twitter: https://twitter.com/erinoutdoors TikTok: https://www.tiktok.com/@erinoutdoors TED talk: https://www.ted.com/speakers/erin_sullivan Print Store: https://prints.erinoutdoors.com/ **Get 15% off Erin's Prints using code: CHRISTINA2020 | |||
| Cubicle to the World: How to Become a Full-Time Traveler w/ Ciara Johnson | 23 Sep 2020 | 00:59:17 | |
Ciara Johnson is a solo female travel blogger, full-time content creator, occasional freelance writer, and founder of Hey Ciara, a travel blog that empowers women to seek meaningful experiences through travel. Since quitting corporate HR back in 2017, Ciara has been solo-traveling the world and works with well-known brands like Airbnb, Bumble, Chase Bank, Toyota, and more, and has been featured in Forbes and Conde Nast Traveler. In this episode, Ciara and I talk about making the leap from a 9-5 into a full-time traveler, her blogging and branding journey, making money remotely and how she pursued an alternative lifestyle she loves. We discuss why the road to getting where you want to go is not always linear or straightforward and why traveling is the best investment you can make for yourself.
[4:40] Ciara's travel journey: from the beginning to today [10:10] Why becoming a full-time travel blogger isn't easy or quick [12:43] Resisting the status quo and shaping a lifestyle around travel [24:00] Why some things you do are a means to a greater goal [29:25] How quitting your current situation can clear space for more opportunities [34:44] Prioritizing content creation during her travels and what that looks like [40:38] Tips on finding self-awareness through solo traveling [53:54] Responsibly traveling during Covid: Ciara's mindful approach moving forward
To connect with Ciara: Website: https://www.heyciara.com/ Instagram: https://www.instagram.com/hey_ciara/ Twitter: https://twitter.com/hey_ciara | |||
| Land Your First Press Feature with PR Guru Gloria Chou | 16 Sep 2020 | 00:28:22 | |
Gloria Chou is a US diplomat turned PR guru who helps early-stage thought leaders get recognized through earning them press placements. Her mission is to make PR more accessible so that everybody can learn how to gain traction and build credibility for their businesses without hiring an agency to do all of that pitching for them. In this episode, Gloria and I discuss why PR is so important for business growth, how to find the right media context to reach out using Gloria's CPR method, and how to get writers to open your emails. We discuss how to get noticed, why email isn't always enough, and implementing a PR roadmap that works.
[2:48] Who is Gloria Chou? [5:53] The difference between PR and Marketing [7:30] Why getting press isn't rocket science nor is it unachievable for early-stage businesses [9:08] Gloria's 3 step process for getting PR [12:06] The importance of a timely story [14:00] How to use her CPR pitching method [17:10] Why your subject line always matters [19:42] Understanding the intersection of all the stories and making it work to your advantage
To connect with Gloria: Website: https://www.gloriachoupr.com/ Instagram: https://www.instagram.com/gloriachoupr/ LinkedIn: https://www.linkedin.com/in/gloriaychou/ Road Map Link: https://learn.gloriachoupr.com/starter Free Webinar Masterclass: https://www.gloriachoupr.com/webinar | |||
| How Micro-Influencers Can Land More Brand Deals w/ Mae Karwowski of Obviously | 09 Sep 2020 | 01:00:33 | |
Mae Karwowski is the Founder and CEO of Obviously, an influencer marketing platform that connects brands with influencers. Obviously has over four million influencers on its platform and works with brands like Uniqlo, Google, Ulta, Jimmy Choo, Amazon, and Coca-Cola.
In this episode, we discuss the evolution of influencer marketing to what it means to work with an influencer agency and what they look for in new brand ambassadors that are not just a large following.
[0:21] Who is Mae Karwowski? [6:06] What would be the difference between a PR agency and an influencer marketing agency and an influencer agency or manager? [11:46] So how did you get into the influencer marketing world? [15:43] What are brands looking for? [23:51] What metrics do brands and agencies look for in Influencers? [34:37] How has influencer marketing changed in the wake of COVID hitting? [41:58] What changes are we seeing with the influencer industry including Black voices more? [45:33] Are blogs important in influencer marketing? [52:08] How can influencers charge for promotion on these platforms like TikTok and Reels? [55:34] Is there more room in the industry for more influencers? [58:37] Where can anyone listening find Obviously on Instagram and where can they go to join your amazing platform?
To Connect with Mae: Obviously's IG: https://www.instagram.com/obviously/ Sign up for Obviously: https://www.obvious.ly/ Mae IG: https://www.instagram.com/maewow/
Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/ | |||
| Brittany Krystle Interviews ME on How I Grew My Business | 26 Aug 2020 | 01:07:31 | |
You likely already know the name Brittany Krystle from past episodes of Her Life, By Design. But if you don't, Brittany is not only a personal branding queen, successful entrepreneur and host of the top rated Beyond Influential podcast, she is also someone that I'm blessed to call a great friend.
Earlier this year, Brittany and I recorded an episode for Beyond Influential. I happened to be listening to it recently when I thought to myself it would be an awesome episode for you guys to hear. There are so many gems and great takeaways I wanted to repurpose and republish it on my show.
In this episode, I talk with Brittany about how I've grown my business over the last two years. We discuss team building and outsourcing, competition versus collaboration, how to succeed as an influencer in 2020 and how to work with brands as an influencer.
[2:38] Who is Christina Galbato [3:24] Do you still need a blogger name? [6:38] The evolution of online education [10:07] What it takes to establish a real and successful business [13:37] My favorite online courses and how to find trainings that work for you [18:38] Why you connect with certain influencers and not others [22:40] The influencer industry is still in its infancy [27:45] Brand collaborations vs. online education as a business [30:10] Outsourcing [40:55] Brand collaboration [45:02] How to reach out to brands [53:29] Finding the right coach [56:15] Thoughts on podcasting as a format [60:00] The evolution of Instagram
To connect with Brittany Krystle:
Brittany's Instagram: https://www.instagram.com/brittanykrystle/ Beyond Influential podcast: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato Website: http://www.christinagalbato.com Facebook: http://www.facebook.com/christinagalbato
Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/
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| How to Put Your Mental Health First with Amanda White | 06 Apr 2022 | 00:49:23 | |
As you already know, I've been open and transparent about my sobriety journey. Through sharing my story, I've received countless messages from many women wanting to start their sobriety journey as well. This is why I'm so excited to have Amanda White on Her Life By Design today. Amanda is a licensed therapist and the founder of a therapy practice in Philadelphia called Therapy for Women's Center. She's also been featured in Forbes, Washington Post shape, Women's Health magazine, and she's also the author of the book "Not Drinking Tonight: A Guide to Creating a Sober Life You Love".
Amanda is here to offer us guidance on how shame and trauma can eventually lead to numbing behaviors. She also shares and discusses tools on how we can better sit in our feelings, regulate our anxiety and nervous system, and establish safety within ourselves. We dive into an honest conversation about sobriety starting with evaluating and renegotiating our relationship with alcohol to navigating social situations when sober. This is an honest conversation about mental health and how we can evaluate and soothe our numbing behaviors.
Timestamps:
Resources:
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| How this Female Founder Disrupted the Sextech Industry w/ Frances Tang | 19 Aug 2020 | 00:28:23 | |
Frances Tang is the founder and CEO of come&gone by Awkward Essentials, an after sex cleanup product that helps solve a problem that all women have. Frances has scaled her e-commerce company from a one woman venture into a massive business that just closed investor funding in March.
In this episode, we discuss the entire process Frances went through from conceptualizing the idea, launching and scaling, the most important lessons she learned about pitching her idea to investors, how she raised capital and scaled her business, and the wide variety of reactions people have to a product that solves a slightly awkward problem.
[3:38] Who is Frances Tang? [5:20] What was the process for inventing come&gone? [7:07] Contacting manufacturers [8:18] How did your prior jobs help with starting your business? [9:39] Frances' experiences going through an accelerator program [13:47] How did you scale come&gone? [17:43] How did you know it was time to raise capital? [21:29] How did raising capital change your business? [23:16] How do people react to come&gone? [25:25] What is the future of Awkward Essentials?
To connect with Frances:
Come&Gone's Instagram: https://www.instagram.com/getcomeandgone/ Shop Come&Gone: https://getcomeandgone.com/ Use code CHRISTINA15 for a discount on your order!
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato Website: http://www.christinagalbato.com Facebook: http://www.facebook.com/christinagalbato
Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/
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| Turning a 1-Woman Bracelet-Making Operation into a Multi-Million Dollar Empire That Empowers Women w/ Adriana Carrig | 12 Aug 2020 | 00:38:28 | |
Adriana Carrig is a founder, CEO and podcast host. She is the CEO of Little Words Project, a company that creates beaded bracelets each with an inspiring word on them. Adriana has created a much deeper meaning behind her company than just selling beautiful bracelets. Her mission is to encourage collaboration over competition amongst women and to encourage women to be kind to themselves and other women.
Adriana is also the founder of a nonprofit called the Block Organization which is dedicated to encouraging college women to be their most confident selves. She is also the co-host of her popular podcast, Glow Through It.
In this episode you'll hear Adriana's entire story of how she started Little Words Project in 2013. From beading bracelets and shipping them out herself at her mom's house to growing it into what it is today, a company that employs almost 10 women, has a factory that handles their products and whose bracelets are stocked in stores across the U.S including Nordstrom and Anthropologie.
[4:23] The inspiration behind starting Little Words Project [6:17] The first steps to getting Little Words Project off the ground [9:40] How did you scale your business? [12:18] What is your hiring process? [15:03] When did you decide you needed to outsource? [16:32] Tips to finding a manufacturing factory [19:08] How did you find your way into retail stores/spaces? [22:43] How trends can affect your brand [26:20] How to deal with copycats [29:55] The power of leading an active community with your brand [31:26] Adriana's future ventures
To connect with Adriana Carrig:
Little Words Project's Instagram: www.instagram.com/littlewordsproject Adriana's Instagram: www.instagram.com/adrianacarrig Buy a Bracelet from Little Words Project: www.littlewordsproject.com The Block: www.theblockorg.com Glow Through It podcast: https://podcasts.apple.com/us/podcast/glow-through-it/id1505380576
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato Website: http://www.christinagalbato.com Facebook: http://www.facebook.com/christinagalbato
Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/
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| Should You Start a Blog? Here's How to Make Sure It's Successful | 05 Aug 2020 | 00:30:11 | |
In this episode, I talk about all why having a blog is more important than ever - even in the social media crazed world we live in. I'll also go through three of the first steps that you should take when wanting to start your blog and 4 reasons why blogs are still just as relevant today as they've ever been.
[1:56] Is blogging still relevant? [3:26] My journey with blogging and social media [9:49] Why your blog content lives on forever [12:37] Why you control your blog [15:08] You can earn more from brand deals when you have a blog [17:07] The success of your blog isn't tied to your social media [18:25] 3 important steps to creating your blog
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato Website: http://www.christinagalbato.com Facebook: http://www.facebook.com/christinagalbato
Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/
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| Our Biggest Lessons Learned as Online Business Owners w/ Brittany Krystle & Jen Morilla | 29 Jul 2020 | 01:00:20 | |
Today's episode is really special because I'm bringing on two of my best friends that also happen to be in the online business world as well, Brittany Krystle and Jen Morilla.
Brittany Krystle is a Personal Branding & Growth Expert. She is also the host of the top-rated Beyond Influential Podcast.
Jen Morilla is an Impact Travel Blogger and Mentor to Entrepreneurs. She is on a mission to create incredible possibilities of transformation for women to live lives of impact, purpose, and badassery.
We talk about mistakes we've made and lessons we've learned in our individual entrepreneurship journey, how we've approached building our communities online, lessons learned when it comes to finding friendships in this space, monetizing and making money, and building our teams.
[3:04] Meet Brittany and Jen [8:50] Making mistakes [12:25] Pitfalls of trying follow someone else's path [23:34] Focus on the journey, not the money [25:46] Are we working too much? [30:04] Your worth is not tied to your follower count [35:23] Celebrating the small wins [36:25] Managing your team [37:55] launching online products and courses [48:58] Finding friends as an influencer/entrepreneur
To connect with Brittany Krystle:
Instagram: https://www.instagram.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Website: https://www.brittanykrystle.com/ Beyond Influential: https://www.brittanykrystle.com/category/podcast/
To connect with Jen Morilla:
Instagram: https://www.instagram.com/jenmorilla/ Website: https://www.thesocialgirltraveler.com/ YouTube: https://www.youtube.com/c/Thesocialgirltraveler/videos Facebook: https://www.facebook.com/thesocialgirltraveler/
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato Website: http://www.christinagalbato.com Facebook: http://www.facebook.com/christinagalbato
Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/
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