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Explore every episode of the podcast Wellness Pro Show

Dive into the complete episode list for Wellness Pro Show. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
From Farmers Markets to Full Club: How Amy Glasser Is Growing The Vital Well30 Sep 202600:15:22

About this episode:
In this episode of the Wellness Pro Hotline, Cate Stillman sits down with Amy Glasser, founder of The Vital Well — an Ayurveda-based membership community for women seeking deeper vitality, hormonal balance, and long-term health. Amy has already done the foundational work: she has built her club, set up her classroom, refined her Vitality Checkup sessions, and established her sales cycle. Now the question is simple — how does she fill her pipeline consistently and convert cold leads into committed members?

What unfolds is a practical, laser-focused coaching session on one of the most underutilized lead generation strategies in the wellness industry: showing up in person at farmers markets, festivals, and community fairs to offer free Vitality Checkups. Cate walks Amy through the entire three-session funnel, from the initial pulse check at the table, through the assessment review on Zoom, to the Sacred Sales pitch that closes the client into a year-long club commitment.

This episode also covers how to handle time blocking as a single parent, when to offer certificates of completion and continuing education credits, how to create FOMO using a monthly club calendar, and why the closing call is simply about getting someone to defend their desire and commit to their health.

This is the Wellness Pro Hotline: real practitioners, real challenges, real coaching — on the record.

Key Takeaways:

  • The Three-Session Farmer's Market Funnel: How to move a cold lead from a free vitality checkup at a community table to a closed year-long club member across three intentional touchpoints
  • Discover, Desire, Defend: Why the Sacred Sales framework is the difference between a presentation that informs and a conversation that converts
  • Certificates of Completion and CEUs: How to add perceived and real value to your club by offering completion certificates and continuing education credits without overcomplicating the process
  • Time Blocking for Leads and Sales: How to structure your week so lead outreach, sales calls, and closing calls each have their own designated time — even around childcare and a split-location lifestyle
  • Creating FOMO With a Monthly Calendar: Why showing prospects exactly what is happening inside the club this month is one of the most effective closing tools available
  • One Claude Prompt Away: How Amy is already using AI to support session notes, client plans, and content creation — and how to go further

Resources and Links:
Fix Your Offer Session: https://api.leadconnectorhq.com/widget/bookings/fix-your-offer-session
Wellness Pro Academy: https://wellnesspro.academy
Yogahealer: https://www.yogahealer.com

About the Guest, Amy Glasser:
Amy Glasser is the founder of The Vital Well, an Ayurveda-informed membership community helping women reclaim their vitality, balance their hormones, and build sustainable long-term health. With over 10,000 hours of practitioner experience, Amy brings deep clinical expertise and genuine warmth to every client relationship. She splits her time between Santa Fe, New Mexico and San Pancho, Mexico.

About the Host, Cate Stillman:
Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy. For more than two decades she has helped wellness professionals build thriving membership communities rooted in ancient wisdom and innovative structure. She is the author of Body Thrive, Master of You, Uninflamed, and Primal Habits.

Wellness Pro Academy: https://wellnesspro.academy

Primal Habits: https://amzn.to/3OvfPOx
Uninflamed: https://amzn.to/3UUBgJ2
Body Thrive: https://amzn.to/3udNFR0
Master of You: https://amzn.to/3OlfoGn

What would change in your practice if you stopped waiting for leads to find you online and started showing up where your ideal clients already gather every week?

What if your business could revolve around your life instead of the other way around?17 Sep 202600:48:48

In this candid episode of the Wellness Pro Show, Cate Stillman sits down with Brenda Rigney — former COO of an $80M business turned company-of-one entrepreneur, founder of SKOOL Scale Camp, and one of the most successful summit hosts on the SKOOL platform — for a deep-dive conversation on how to build a genuinely location-independent business without losing revenue or engagement.

Brenda walked away from a corporate role trending toward a $500K solo business to intentionally rebuild everything around a different question: What if my business revolved around my life instead of my life revolving around my business?

The answer became SKOOL Scale Camp — a freemium community that has grown to over 13,000 members across two brands, generates $55K summits in 2 months, and runs entirely from wherever Brenda happens to be in the world (currently Northern France, previously Spain, next stop London).

Cate mirrors the parallel arc from her own 25-year online business journey — from HD Conference calls in 2001, through the launch of her own summit in 2015, to running Yogahealer, Club Thrive, and Wellness Pro Academy on SKOOL today. Together, they unpack what has genuinely shifted for wellness pros and online entrepreneurs, and where the leverage now lives.

Together, Cate and Brenda explore:

  • The Summit-as-Traffic-Engine: How Brenda's June 2025 launch summit brought 950 people into her community — and how her October and November summits collectively brought in 9,000 members and $55K in revenue
  • Why SKOOL Won This Round: The specific engineering choices, funding, and forum-first UX that make SKOOL the current gold standard for community engagement — and why underfunded LMS platforms quietly decay over time
  • The Three Revenue Streams of a Freemium Community: Sponsored speaker slots ($150-$575), premium/VIP membership tiers, and standalone high-ticket coaching packages — and how they compound without adding complexity
  • The 60% VIP Discount Play: How Brenda structured monthly premium at $49 vs. annual VIP with 60% savings — and why the math still works even when accounting for monthly churn
  • Onboarding Over Courses: Why creating more content is the biggest waste of time for community owners in the age of AI — and what to build instead (challenges, leaderboard gamification, live sessions turned into micro-courses)
  • The Leaderboard as Conversion Signal: How gamification isn't about competition — it's a diagnostic for identifying which members are actually ready to buy
  • Free vs. Paid Community Design: Why giving away too much for free is the #1 reason freemium models fail — and the "2% of the cake" rule for what to put in free vs. paid tiers
  • The AI + One Human Team: Brenda's actual team stack — one longtime creative director (10-15 hours a month for integration work) plus a Claude-powered content team, growth strategist, and AI-first workflows
  • Why Small Doesn't Mean Slow: How a $9 offer sold to a warm community of 13,000 can generate $5,000 in a single day — and why volume is now a viable path alongside high-ticket for the right personality
  • The Speaker Recruitment Framework: How Brenda gets 75+ speakers per summit by starting with 1-2 anchor speakers and letting the network snowball — plus her "must reach Level 5 in the community" contingency

This episode is a practical, honest look at what actually works for solo wellness pros, coaches, and mid-career women entrepreneurs building sustainable businesses in the era of AI and community platforms — without burning out chasing scale.

Notable Quote: "It used to be like, when I do a summit, I have to be at home with all my stuff — camera, lights, all this. Now I'm like, why am I here? I could be in Paris running a summit. I could be in London running a summit. That's where this whole business model came for me. Not from scarcity — from abundance. I want my business to revolve around my life."

Connect with Brenda Rigney:

Connect with Cate Stillman:

  • Website: wellnesspro.academy
  • Podcast: Wellness Pro Show
  • Books: Body Thrive, Master of You, Primal Habits, Uninflamed

Referenced in this episode:

  • SKOOL (community platform)
  • Sam Ovens (SKOOL founder)
  • Alex Hormozi (referenced)
  • Claude AI (Brenda's primary AI content team)
  • MailChimp, Stripe integrations
  • Meta Ads for summit promotion

If you're a wellness pro, coach, or mid-career entrepreneur wondering whether it's actually possible to build a real business that funds a location-independent life, this conversation is a working example — from two women who've done it, at different scales, with completely different offer stacks.

Rip Off the Bandaid: Migrating Platforms, Repositioning Your Practice, and Why Community Is the Missing Piece15 Sep 202600:22:02

In this candid Wellness Pro Hotline episode, Cate Stillman sits down with Ally Watters — Wellness Pro Academy member, longtime bodyworker, and founder of Thrive Mode — for a real-time coaching session on the two hardest transitions most wellness pros face: migrating platforms and repositioning their business identity.

Ally has been running her coaching offer on Hey Marvelous for years alongside a busy bodywork practice, weekly Thursday group calls, and email campaigns in MailChimp. The engagement she wants is there in her live sessions, but not in the forum — because her current platform simply doesn't foster it. As she considers migrating to SKOOL, she's also facing a bigger identity shift: moving from "bodyworker who coaches on the side" to "coach who does bodywork on the side."

Cate walks her through both moves in real time — including how to migrate without rebuilding everything, why community engagement is the true multiplier of member success, and how to reposition existing clients into the new structure without losing them.

Together, Cate and Ally explore:

  • Why "Personal Netflix" platforms are quietly dying: The war for attention is now a battle between well-funded platforms, and if your LMS isn't investing in engagement features, you're losing every day you stay on it
  • Rip Off the Bandaid Migration: Why waiting until "next season" to migrate is often a mistake — and how to move the 20% of content that actually matters instead of trying to port your entire library
  • Why SKOOL Beats Facebook Groups and Hey Marvelous: The specific engineering choices (DMs, leaderboards, forum-first UX) that make SKOOL the current gold standard for wellness club engagement
  • Community Is the Health Intervention: Why habit change requires other people also standing in the kitchen struggling — and why lone-wolf clients almost always regress
  • The 20-Member Business Model: How Cate reframes Ally's mental math from "I need 300 customers" to "I need 20 members" — and how that changes every tech decision
  • Manual Beats Fancy at Small Scale: Why enrolling 20 members a year doesn't require Zapier automations, complex funnels, or expensive integrations — a 10-minute onboarding checklist works better
  • Repositioning as Service: How to move existing bodywork clients into your coaching container without them feeling upsold — by anchoring the change in their desired results, not your business needs
  • The Daily 10-Minute Club Habit: What Cate does (and should do more of) inside SKOOL each day to keep engagement compounding — including shoutouts, message replies, and polls
  • Gaming the Behavior You Want: Incentives like "$10 at Whole Foods" or "an ace in your back pocket for a 20-minute critical issue call" as low-cost ways to shift member behavior into the new platform

This episode is a working example of what a Wellness Pro Hotline session looks like — no theory, no fluff, just direct coaching on the exact obstacles wellness pros hit as they scale from transactional to transformational.

Notable Quote: "Some people are self-employed. There's a lifestyle cost that goes with that. Part of it for us is we have so much agency, we have so many choices, that it's easy to get caught up. But rarely do we have 300 customers. We usually have 20 to 35. So it doesn't need to be that fancy."

Connect with Ally Watters:

  • Thrive Mode Coaching Program
  • Wellness Pro Academy Member

Connect with Cate Stillman:

  • Website: wellnesspro.academy
  • Podcast: Wellness Pro Show + Wellness Pro Hotline
  • Books: Body Thrive, Master of You, Primal Habits, Uninflamed

Referenced in this episode:

  • SKOOL (community platform)
  • Hey Marvelous (legacy LMS)
  • MailChimp + Stripe integrations
  • Alex Hormozi teachings

If you're a wellness pro considering a platform migration, repositioning your business, or wondering whether community engagement is really worth the effort — this real-time coaching session is your working example.

When to Add a Certification — or Not: An Honest Conversation with Carey Peters15 May 202600:43:39

About this episode: In this episode of the Wellness Pro Show, Cate Stillman sits down with Carey Peters, Co-Founder of Health Coach Institute (HCI), for the most candid conversation about certifications the wellness industry rarely gets to hear.

Carey has spent more than two decades training tens of thousands of coaches across more than 50 countries, building and successfully exiting one of the largest coach training organizations in the world, and now mentoring founders and executives at the highest level of their careers. Her perspective on when a certification is the smartest investment you will ever make, and when it is simply a very expensive form of procrastination, is hard-won, deeply practical, and refreshingly direct.

This conversation traces Carey's unlikely journey from working actress to accidental entrepreneur, through the creation of Holistic MBA and then Health Coach Institute, all the way to a multi-million dollar exit in 2023. Along the way she shares the inside story of how HCI scaled rapidly by marrying a powerful coaching methodology with sophisticated lead generation, what happens to a founder's vision when private equity enters the picture, and what she now knows about building something that lasts.

For wellness professionals weighing their next investment, whether that is enrolling in a program, creating their own certification, or building a membership-based business model, this episode offers the clearest and most honest framework available for making that decision well.

Key Takeaways:

  • The Certification Collecting Trap: Why endless training can become a comfortable and costly form of avoidance, and how to recognize when that is what is happening

  • The Green Light for Creating Your Own Certification: Why the signal to build your own program is not a methodology in your mind but proven results with real clients who are already asking you to teach them what you do

  • Accreditation in Context: What bodies like ICF and the National Board of Health and Wellness Coaches actually mean for your business, and how to evaluate their value specifically for your audience at point of sale

  • Confidence Comes From Doing: Why every coaching school produces graduates who struggle with confidence, and why the only real cure is working with more clients, not enrolling in more programs

  • The Business Model is the Differentiator: Why for practitioners who already have a stack of credentials, a sustainable business model moves the needle far more than another certification ever will

  • What Private Equity Does to a Founder: The honest account of what changes when outside investors or buyers enter a coaching business, and what founders need to know before they take that path

Resources and Links:

Carey Peters Website: https://careypeters.com

Health Coach Institute: https://www.healthcoachinstitute.com

Wellness Pro Hotline: https://api.leadconnectorhq.com/widget/bookings/wellness-pro-hotline

Wellness Pro Academy: https://wellnesspro.academy

Yogahealer: https://www.yogahealer.com

About the Guest, Carey Peters: Carey Peters is the Co-Founder of Health Coach Institute, one of the world's leading health and life coach training programs, where she helped train tens of thousands of coaches across more than 50 countries. A Master Health and Life Coach, speaker, and trusted business mentor, Carey spent more than two decades teaching coaches how to deliver real transformation and build sustainable, profitable practices. She now works at the executive level with founders and leaders navigating their next chapter.

About the Host, Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy. For more than two decades she has helped wellness professionals build thriving membership communities rooted in ancient wisdom and innovative structure. She is the author of Body Thrive, Master of You, Uninflamed, and Primal Habits.

Wellness Pro Academy: https://wellnesspro.academy

Yogahealer: https://www.yogahealer.com

Primal Habits: https://amzn.to/3OvfPOx

Uninflamed: https://amzn.to/3UUBgJ2

Body Thrive: https://amzn.to/3udNFR0

Master of You: https://amzn.to/3OlfoGn

 

What would shift in your practice if you stopped waiting to feel ready, and started treating your next client session as the only certification that actually matters?

How to Build a Membership Club Around Aligned Motherhood09 May 202600:33:23

About this episode: In this episode of the Wellness Pro Show, Cate Stillman sits down with Jennifer White of JJEmmaWhiteCoaching.com — a Club Thrive and Wellness Pro Academy member who is in the process of building her own membership club around aligned motherhood.

What unfolds is a real-time coaching session on one of the most common questions wellness pros face when transitioning from one-on-one coaching into a club model: how do you create shared experiences and group cohesion while still honoring each member's individual journey?

Cate walks Jennifer through the foundational frameworks that underpin every successful club — from the 7/30 onboarding experience that turns new members into true insiders, to mapping core competencies across a seasonal annual rhythm that members genuinely look forward to renewing each year. Jennifer shares her five core competencies for aligned motherhood — including deconditioning motherhood, reclaiming identity, and aligned parenting — and together they explore how tools like soul collage, the deathbed perspective exercise, and intentional seasonal themes can create the kind of belonging that keeps members coming back not just for the content, but for the community.

This episode is a masterclass in club architecture for any wellness pro ready to move beyond one-on-one work and into a model that scales with depth, not just numbers.

Key Takeaways:

  • Cohesion Over Customization: Why shared experiences at the same time create more transformation than personalized tracks running independently
  • The 7/30 Onboarding Framework: How to design the first seven and thirty days so every new member feels like they have made the team
  • Core Competencies Mapped to Seasons: How to turn your expertise into a living annual curriculum that members cycle through with increasing depth each year
  • Soul Collage as a Club Practice: How intuitive creative tools pull members out of consumption mode and into the role of creator — a shift that accelerates transformation
  • Structure Precedes Evolution: Why the most transformational group experiences are also the most intentionally structured ones

Resources & Links: Jennifer White Coaching: https://jjemmawhitecoaching.com Wellness Pro Academy: https://wellnesspro.academy Yogahealer: https://www.yogahealer.com

About the Host – Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy. For over 25 years, she has guided wellness professionals and individuals to align their habits, health, and business with natural intelligence and sustainable practices.

From Many Programs to One Membership with Paula Pister08 Mar 202600:36:52
About this episode

Many wellness professionals build businesses around courses, retreats, and consulting packages. Over time, this can lead to a cycle of constant launching without sustainable growth.

In this episode, Cate Stillman speaks with Paula Pister about her transition from running many small offers to building a year-long membership community called Club Radiance.

They explore how wellness entrepreneurs can shift from fragmented offerings toward a deeper container where transformation happens through community, accountability, and long-term commitment.

 

 

Key Takeaways

The Limits of Endless Programs
Launching courses and workshops repeatedly can lead to burnout and inconsistent revenue.

The Power of Community Containers
Transformation deepens when people grow together in a structured community.

Clarity Creates Momentum
Having one core offer makes marketing and enrollment much simpler.

Collaboration Over Competition
Wellness professionals can strengthen their impact by partnering and sharing expertise.

Technology as a Support Tool
AI tools can accelerate the business building process while preserving human connection.

 

 

Resources & Links

Paula Pister
https://mindbodybright.com

Wellness Pro Academy
https://wellnesspro.academy

Yogahealer
https://yogahealer.com

 

 

About the Guest

Paula Pister is the founder of MindBodyBright and creator of Club Radiance, a community focused on helping midlife women reclaim vitality through ancient wisdom and supportive community practices.

 

 

About the Host – Cate Stillman

Cate Stillman is the founder of Wellness Pro Academy and Yogahealer, where she helps wellness professionals build sustainable businesses through transformational membership communities.

 

What would your wellness business look like if you focused less on launching programs and more on leading a community over time?

Pricing, Nervous System Regulation, and Scalable Structure02 Mar 202600:36:26

About this episode:

In this episode of the Wellness Pro Academy Podcast, Cate Stillman sits down with Linda Hunt of sumsolutions.com to explore the deep connection between your business structure, your pricing, and your nervous system . Linda, a pioneer in remote accounting and business consulting, shares how clarity and structure allow business owners to lead with confidence rather than burnout .

Together, they unpack the "ugly side" of unsustainable business practices and how to move toward a model that supports you emotionally and physically . Linda introduces the concept of the Minimum Aligned Price (MAP)—the baseline rate required to live sustainably and stress-free . This conversation bridges the gap between technical "craft" and the business leadership required to guide clients toward life-changing transformations .

Rather than trading hours for dollars, Cate and Linda emphasize shifting toward results-based pricing and building "clubs" or communities that remove the practitioner from the exhausting "monkey in the middle" position .

Key Takeaways:

  • The Minimum Aligned Price (MAP): How to calculate a rate that accounts for your desired salary, business expenses, and actual client-facing hours, including strategic "thinking time" .

  • Nervous System Regulation: Why your body "keeps score" and how to handle the "wobble" in your voice when raising your rates .

  • Results-Based vs. Time-Based: Shifting the focus from consultations to the value of the end transformation for the client .

  • Structure Precedes Evolution: Why a bounded, clear business structure is required to hold you so you can do your best transformational work .

  • Caring Without Caring: Maintaining compassion and boundaries without overcompensating for a client's results or leaking energy .

This episode is essential for wellness professionals who are ready to stop "babysitting" and start leading a sovereign, profitable business that supports their lifestyle .

Resources & Links:

About the Guest – Linda Hunt: Linda Hunt is the founder of Sum Solutions, where she helps business owners find the clarity and structure needed to lead with confidence . With decades of experience in accounting and coaching, she specializes in "pricing resets" that recalibrate a business to support the owner's capacity and nervous system .

About the Host – Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy . For over 25 years, she has guided wellness professionals to move beyond transactional models into high-commitment, high-ticket membership communities .

Tune in and reflect: "What is your Minimum Aligned Price, and is your current business structure holding you—or are you exhausted from holding it?"

Dad Nation- Approach to Men's Wellness | Mitchell Osmond02 Jan 202600:46:24

About this episode:

In this episode of the Wellness Pro Academy Podcast, Cate Stillman sits down with Mitchell Osmond to explore what it really takes to grow a wellness business that is profitable, sustainable, and aligned without burning out or losing the heart of your work.

Together, they unpack the behind-the-scenes realities many wellness entrepreneurs face: inconsistent revenue, wearing too many hats, unclear positioning, and the constant tension between serving clients deeply and running a business that actually supports your life.

Mitchell shares practical insights on leadership, business clarity, and operational focus helping wellness professionals shift from reactive decision-making into intentional growth. This conversation bridges strategy and self-leadership, offering grounded guidance for those ready to mature their business without sacrificing integrity or wellbeing.

Rather than chasing hustle or hype, Cate and Mitchell emphasize building strong foundations clear offers, aligned systems, and values-driven decisions that allow your work to scale in a way that feels sustainable and human.

Key Takeaways:

  • Why many wellness businesses plateau and how to move beyond survival mode

  • The importance of clarity in offers, roles, and leadership

  • How sustainable growth starts with better decision-making, not more effort

  • Shifting from operator energy into long-term business stewardship

  • Building a business that supports your nervous system, not drains it

This episode is especially valuable for wellness professionals who know their work makes an impact—but are ready for their business to feel more stable, spacious, and profitable.

Resources & Links:

About the Host – Cate Stillman:
Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy. For over 20 years, she has guided wellness professionals to build businesses rooted in body intelligence, aligned leadership, and sustainable growth.

Tune in and reflect:
What would change if your business supported your energy as much as your mission?

Your Ayurveda Practice 202622 Dec 202500:54:13

About this episode:

In this timely episode of The Wellness Pro Show, Cate Stillman sits down with leaders from the California College of Ayurveda (CCA) to explore what it really takes to build a successful, sustainable Ayurveda business in today's wellness economy.

Together, they unpack the gap between clinical training and real-world practice, why so many skilled practitioners struggle financially, and how Ayurvedic professionals can shift from one-on-one consults into scalable, ethical business models—without compromising the depth or integrity of the tradition.

This conversation is essential listening for Ayurveda students, graduates, and wellness professionals who want to serve more people, earn consistently, and build careers that last.

Key Takeaways:

🌿 The Reality of Ayurveda Practice Today
Why clinical skill alone isn't enough—and what modern practitioners must understand about marketing, positioning, and sustainability.

📈 From Practitioner to Professional
How Ayurvedic practitioners can move beyond hourly consults and design offers that support both transformation and income stability.

🧠 Education vs. Implementation Gap
Where most Ayurveda programs stop—and how CCA is helping graduates bridge the gap between learning Ayurveda and living from it.

🤝 Community-Based Models
Why group programs, memberships, and clubs are becoming the future of Ayurveda practice—and how they align with traditional wisdom.

🔥 Integrity Without Burnout
How to grow an Ayurveda business that honors lineage, avoids hustle culture, and supports long-term practitioner wellbeing.

🔑 Career Longevity for Ayurveda Pros
What it takes to stay in practice for decades—not years—while adapting Ayurveda to modern client needs.

Who this episode is for:
• Ayurveda students & graduates
• Wellness practitioners feeling stuck or under-earning
• Coaches and healers wanting scalable offers
• Anyone curious about the future of Ayurveda as a profession

Resources & Links:
🌿 California College of Ayurveda (CCA) - https://www.ayurvedacollege.com/
🌿 Wellness Pro Academy - https://wellnesspro.academy/homepage/
🌿 Club Thrive - https://clubthrive.global/
🌿 Yogahealer - https://yogahealer.com/

About the Host – Cate Stillman:
Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Club Thrive. For over 20 years, she has helped wellness professionals build regenerative lives and businesses rooted in body intelligence, habit change, and aligned leadership.

🎧 Tune in and reflect:
How could your Ayurveda practice evolve if it supported both deep healing and sustainable income?

Podcast Interview Marketing for Wellness Pros with Chloe Williamson24 Nov 202500:44:49
About this episode:

In this strategy-rich conversation, Cate Stillman is joined by Chloe Williamson, senior campaign manager at Interview Valet and specialist in podcast interview marketing for wellness professionals. Chloe brings deep insight into how healers, coaches, and practitioners can grow their influence, expand their reach, and attract aligned clients simply by sharing their expertise on other people's podcasts.

With years of experience booking authors, wellness pros, and thought leaders on top-ranked shows, Chloe explains the real mechanics behind podcast visibility: why long-form conversations convert better than social media, how to position your message so you stand out to hosts, and what wellness pros need to understand before hiring an agency or pitching themselves.

Together, Cate and Chloe break down how podcast interviews function as a scalable, sustainable marketing engine—especially for wellness professionals who want authority, trust, and meaningful relationships with potential clients.

Key Takeaways:

Podcasting as Authority-Building
Podcast interviews create instant credibility by letting people hear your story, values, and expertise in a deeper, more human format than typical online content.

Thought Leadership Over Algorithms
Unlike short-form platforms, podcasts let you speak to highly aligned audiences who already want meaningful transformation—making lead quality dramatically higher.

The Right Message Matters More Than Big Shows
Chloe explains how niche, mission-aligned podcasts often outperform large shows when it comes to conversions and connection.

Strategic Positioning Gets You Booked
Wellness pros often pitch from the wrong angle. Chloe outlines the messaging, transformation story, and clarity needed to stand out to podcast hosts.

Long-Game Marketing That Compounds
When repurposed correctly, one interview becomes months of content—expanding visibility, SEO, and brand assets.

Aligned Client Attraction
Podcast listeners make decisions based on resonance, not pressure—leading to clients who are more committed, more prepared, and more invested.

Resources: About Cate Stillman:

Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. For over 20 years, she's guided wellness professionals and conscious leaders toward deeper purpose, greater freedom, and regenerative growth—both personally and professionally.

Tune in and Reflect:

If you shared your message on 10 aligned podcasts this year—how would your business and visibility change?

Body-Based Healing & Reconnection: Elizabeth Stauder on Somatic Transformation14 Nov 202500:54:11

About this Episode

In this episode, Cate Stillman sits down with Elizabeth Stauder, a somatic transformation coach, trauma-integration guide, and founder of the Body and Soul Sanctuary. Known for her ability to translate deep nervous-system wisdom into practical healing pathways, Elizabeth blends somatic science, ancestral wisdom, and lived experience. After a near-death vaccine injury catalyzed her journey into trauma healing, she dedicated her work to helping others reconnect with the parts of themselves that were severed during overwhelm or cultural conditioning. Her community-based model empowers people to heal through connection, co-regulation, and embodied belonging.

Together, Cate and Elizabeth explore how trauma disconnects us from our inner resources, how community accelerates nervous-system repair, and why somatic reconnection—not willpower—is the foundation of true transformation.

Key Takeaways:
  • Trauma as Lost Resource: Trauma isn't a flaw or a wound to analyze—it's a disconnection from an inner resource that once kept you whole. Healing begins when we learn to reconnect with that missing piece instead of reliving what went wrong.
  • Nervous System Repair Through Somatic Work: Elizabeth shows how somatic practices help the body remember safety, belonging, and coherence. When the nervous system realigns, old patterns naturally dissolve without force or struggle.
  • Community as a Biological Need: Healing accelerates when we're surrounded by people who listen, attune, and move with us—just like birds or fish syncing in nature. Without this co-regulation, the journey becomes isolating and heavy.
  • Reframing Cultural Narratives of "Brokenness": Modern culture tells us to handle everything alone, but rugged individualism only deepens disconnection. True transformation requires shared signals, support, and belonging—not self-reliance in isolation.
  • The Power of Co-Regulation and Embodied Presence: In a safe group, nervous systems communicate nonverbally, creating an environment where insights arise organically. When we heal together, the unhealthy layers fall away because they're no longer needed.
Resources Mentioned:

Books by Cate Stillman:
• Uninflamed → https://amzn.to/3UUBgJ2
• Primal Habits → https://amzn.to/3OvfPOx
• Body Thrive → https://amzn.to/3udNFR0
• Master of You → https://amzn.to/3OlfoGn

About the Host — Cate Stillman

Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer + Wellness Pro Academy. For over 20 years, she's helped wellness professionals and conscious leaders grow aligned, profitable, and regenerative businesses.

Reflect & Comment Below:

What is one habit you're ready to shift to support your energy, nourishment, and well-being?

Mushroom Medicine & the Future of Functional Supplements | Benjamin Bressington07 Nov 202500:55:00
About this Episode:

In this mind-expanding conversation, Cate Stillman speaks with Benjamin Bressington, Australian entrepreneur and founder of Bare Remedy, about the renaissance of mushrooms in holistic medicine—and how ethical sourcing, spagyric extraction, and co-op innovation are changing the supplement industry.

Ben shares his unconventional journey from scaling tech startups to building a mushroom farm in rural Arkansas and launching a wellness co-op that's democratizing access to potent, clean, and effective adaptogenic products. Together, Cate and Ben unpack the truth behind what's in your mushroom coffee, why most supplements don't work, and how to build a mission-driven health business that truly serves humanity.

Key Takeaways:

The Mushroom Awakening:
Why adaptogenic mushrooms like lion's mane, cordyceps, and reishi are transforming immune, metabolic, and brain health—and what most "mushroom coffees" get wrong.

Extraction Matters:
Learn why spagyric extraction delivers 95–100% bioavailability compared to weak, water-based methods—and how it unlocks the full healing potential of the fruiting body.

Integrity Over Hype:
Ben reveals the dark side of the supplement industry—from mislabeled "organic" imports to filler-loaded formulas—and how Bare Remedy maintains uncompromised purity.

Microdosing & Mental Clarity:
How microdosing supports mood regulation, focus, trauma recovery, and even helps wean clients off caffeine, sugar, or pharmaceuticals—without dependency.

The Co-Op Revolution:
Discover how Ben turned his farm into a member-owned co-op, letting practitioners and wellness pros earn equity while sharing life-changing products with their clients.

Resources:

Bare Remedy → https://bareremedy.net
Wellness Pro Academy → https://wellnesspro.academy
Yogahealer → https://www.yogahealer.com

Books: 


📘 Uninflamed by Cate Stillman → Amazon Link
📗 Primal Habits → Amazon Link
📙 Body Thrive → Amazon Link
📕 Master of You → Amazon Link

👩‍💼 About Cate Stillman:

Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Club Thrive. For over 20 years, she's guided wellness professionals and conscious leaders to align their bodies, lives, and businesses with purpose and regenerative growth.

🎧 Tune in and Reflect:

What would shift in your energy, clarity, and purpose if you swapped caffeine for a daily adaptogen ritual?

Optimize Your Sales Process Before Running Ads | Wellness Studio Growth with Lauren Schoenfeld01 Nov 202500:56:06

About this Episode:
In this strategy-packed episode, Cate Stillman speaks with Lauren Schoenfeld, founder of Active Core Consulting, about how fitness and wellness studio owners can transition from operator to CEO—and finally build scalable, profitable, and sustainable businesses.

With over a decade in finance, hospitality, and fitness, Lauren helps gym and studio owners systematize their operations, scale with confidence, and step out of burnout. Together, Cate and Lauren break down the missing business foundations that keep passionate wellness pros stuck—plus the mindset and financial strategies that unlock true freedom.

Key Takeaways:

🚀 From Operator to CEO:
Why most wellness entrepreneurs get stuck doing everything—and how to build systems that let your business run without you.

💰 Profit with Purpose:
Understand your numbers, pay yourself first, and design a business model that supports both your mission and your lifestyle.

🧘‍♀️ The Mindset Shift:
How subconscious beliefs and money stories quietly sabotage your revenue—and how to rewire them for abundance.

📈 Build Monthly Recurring Revenue (MRR):
Lauren explains why recurring memberships and high-ticket offers are the key to sustainable growth.

🏋️‍♀️ High-Ticket Offers that Work:
Learn the difference between a gym membership and a transformation offer—and how to package your expertise for maximum value.

🌿 Sustainable Scaling:
Hiring, retention, and delegation strategies to keep your studio thriving as you expand from 1 to 5+ locations.

🔗 Resources:
here's all our links for ease:
Website
Instagram
Nov CORE workshop 
Finance & Flow Sales Page / Application
https://www.linkedin.com/in/laurenschoenfeld1/
https://wellnesspro.academy
https://www.yogahealer.com

Books:
Uninflamed by Cate Stillman → https://amzn.to/3UUBgJ2
Primal Habits → https://amzn.to/3OvfPOx
Body Thrive → https://amzn.to/3udNFR0
Master of You → https://amzn.to/3OlfoGn

About Cate Stillman:
Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Club Thrive. For over 20 years, she's guided wellness professionals and conscious leaders to align their lives and businesses with deeper purpose, freedom, and regenerative growth.

About Guest: Finance Expert and Growth Strategist with 10+ years' experience within the fitness, hospitality and real estate industries, with a proven track record of successfully launching and scaling new business initiatives. An effective communicator and financial storyteller with a holistic, cross-functional approach to change management as a key driver of sustainable growth. Believer that transparency, inspiration and shared purpose are essential to the success of a team and a business

Tune in and Reflect:
Are you still operating in your business—or ready to lead it like a CEO?

Networking Mastery for Wellness Pros with Bill Goodwin05 Sep 202500:44:12

About this episode:
This episode dives into the essentials of networking, leadership growth, and purposeful living with Bill Goodwin, founder of Priority Living. Host Cate Stillman and Bill explore how wellness pros and entrepreneurs can cultivate authentic connections, grow with intention, and turn speaking and networking opportunities into powerful business growth strategies.

Key Takeaways:

  • Networking mindset: Why cultivating relationships (farming) is more powerful than chasing clients (hunting).

  • Free to Fee strategy: How free talks and workshops open doors to paid opportunities and lasting business growth.

  • Growth vs. Goals: Why growth is lifelong and goals are seasonal—and how both work together.

  • Networking lifestyle: Making networking a natural part of everyday life instead of a one-off activity.

  • Adversity & resilience: Embracing the uphill habits that lead to leadership success.

  • Author's journey: Behind the scenes of Bill's upcoming book, Priority Living.

🔗 Resources:
🌐 Bill Goodwin's Website → https://www.priorityliving.org
📘 Priority Living: Seven Pillars to Make Your Life Count → Available soon on Amazon
🌿 Join Club Thrive → https://clubthrive.global
🧘 Yogahealer Website → https://www.yogahealer.com
📚 Cate's Books: Body Thrive, Master of You, Primal Habits, Uninflamed

👩‍💼 About Cate Stillman:
Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. With 20+ years of guiding wellness pros and conscious seekers, she empowers people to unlock deep healing, body intelligence, and aligned leadership.

Author of:
📗 PRIMAL HABITS → https://amzn.to/3OvfPOx
📘 Uninflamed → https://amzn.to/3UUBgJ2
📙 Body Thrive → https://amzn.to/3udNFR0
📕 Master of YOU → https://amzn.to/3OlfoGn

🎧 Tune in and reflect:
What's one networking or growth strategy you're ready to try in your wellness business?

The Psychedelic Path to Healing with Neil Markey12 Aug 202500:50:53

About this episode:
This episode explores the intersection of psychedelics, mindfulness, and leadership with Neil Markey—CEO of Beckley Retreats and former U.S. Army Captain. Join host Cate Stillman and Neil as they dive into the healing potential of plant medicine, the importance of integration, and how leaders can shift from fear-driven action to grounded, purposeful service.

Key Takeaways:

From combat to consciousness: How Neil's military service led to trauma, disconnection, and eventually a profound journey into meditation and psychedelics.

The power of psychedelics: Why psilocybin and ayahuasca, when used with respect and guidance, can help process trauma and open new perspectives.

Integration is the real work: How daily practices like breathwork, journaling, and community support ensure lasting benefits after retreats.

Leadership redefined: How presence, empathy, and authenticity replace control and fear in effective leadership.

Ancient meets modern: Why combining indigenous wisdom with scientific research creates safer, more impactful psychedelic experiences.

🔗 Resources:
🌐 Beckley Retreats → https://www.beckleyretreats.com
📘 Uninflamed by Cate Stillman → https://amzn.to/3UUBgJ2
🌿 Join Club Thrive → https://clubthrive.global
🧘 Yogahealer Website → https://www.yogahealer.com
📚 Cate's Books: Body Thrive, Master of You, Primal Habits

👩‍💼 About Cate Stillman:
Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. With over 20 years of guiding wellness pros and conscious seekers, she empowers people to unlock deep healing, body intelligence, and aligned leadership. Cate is also the author of Uninflamed, Body Thrive, Master of You, and Primal Habits.

Author of:
📗 PRIMAL HABITS → https://amzn.to/3OvfPOx
📘 Uninflamed → https://amzn.to/3UUBgJ2
📙 Body Thrive → https://amzn.to/3udNFR0
📕 Master of YOU → https://amzn.to/3OlfoGn

🎧 Tune in and reflect:
What's one insight or practice you're inspired to integrate after hearing Neil's story?

Candida and Gut health with Dr. Michael Biamonte04 Aug 202500:59:28
About this episode:

In this in-depth conversation, Cate Stillman speaks with Dr. Michael Biamonte—clinical nutritionist, founder of the Biamonte Center for Clinical Nutrition, and author of The Candida Chronicles—about the misunderstood and widespread issue of Candida overgrowth. They explore the science behind Candida, the pitfalls of self-supplementation, the limitations of conventional testing, and how lab-guided, phase-based protocols can reverse chronic symptoms often misdiagnosed in traditional medicine. Discover the surprising links between Candida, COVID, heavy metals, leaky gut, and even thyroid disorders, and why radical testing and dietary precision matter more than ever.

Key Takeaways:
  • Candida overgrowth affects an estimated 35% of the population and is often medication-induced.

  • Self-prescribing supplements without testing can worsen health by creating new nutrient imbalances.

  • Candida can be missed in standard stool tests due to how it colonizes the gut.

  • Anti-fungal treatment must rotate botanicals every 4 days to avoid mutation and resistance.

  • Probiotics don't work until Candida load is reduced—timing is critical.

  • Candida often coexists with pathogens like H. pylori and is linked to symptoms like arthritis, chronic fatigue, sinusitis, neurological issues, and more.

  • Detoxification of heavy metals (like mercury, copper, and uranium) is often essential for long-term Candida recovery.

  • Long COVID symptoms may stem from Candida resurgence due to spike protein effects on gut flora.

About the Guest – Dr. Michael Biamonte:

Dr. Michael Biamonte is the founder of the Biamonte Center for Clinical Nutrition and a pioneer in treating Candida through lab-driven, individualized protocols. He is also the co-creator of BioCybernetics, a clinical software system originally developed for astronauts to optimize nutrition based on lab tests. With decades of clinical experience, Dr. Biamonte has become a leading voice in functional medicine, emphasizing the role of Candida, gut flora, and systemic toxicity in chronic disease. His book The Candida Chronicles offers a deep dive into his five-phase recovery system.

🔗 Learn more at: https://health-truth.com

👩‍💼 About the Host – Cate Stillman:

Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. With over 20 years of guiding wellness pros and conscious seekers, she empowers people to unlock deep healing, body intelligence, and aligned leadership. Cate is also the author of Uninflamed, Body Thrive, Master of You, and Primal Habits.

📚 Author of:

Burnout to Collapse-Awareness Resilience | Nicole Connor22 Jul 202500:47:56

About this episode:


In this insightful conversation, Cate Stillman and Nicole Connor discuss navigating burnout, understanding 'collapse awareness,' and building true resilience by looking inward and questioning societal systems . Discover how to reclaim your personal power and thrive amidst external chaos. Don't forget to subscribe for more transformative conversations and tips for vibrant living.

Key Takeaways:

  • Burnout often signals "collapse awareness" of flawed societal systems, not just personal exhaustion.
  • The traditional "hero's journey" narrative can perpetuate external focus, hindering true self-responsibility.
  • Radical self-accountability through honesty, acceptance, loyalty, and trust (HALT) fosters inner clarity.
  • True resilience lies in inner wholeness and conscious participation, not just endurance.
  • The "Pause, Prepare, Participate" framework guides a shift from external reaction to internal alignment.
  • Recognizing "sovereign wealth" (wellth) across all life dimensions helps avoid feeling under-resourced.

About the Guest – Nicole Connor:

Nicole Connor is the co-creator of The Resiliency Code and has extensive experience in the corporate world, including international finance, where she gained unique insights into global operating systems. Her personal journey through severe burnout led her to explore holistic healing and develop frameworks for radical self-responsibility and understanding systemic flaws . She believes in changing the "plot" of the world by looking inward and understanding the contracts that bind us.

👩‍💼 About the Host – Cate Stillman

Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. With over 20 years of guiding wellness pros and conscious seekers, she empowers people to unlock deep healing, body intelligence, and aligned leadership. Cate is also the author of Uninflamed, Body Thrive, Master of You, and Primal Habits.

Author of :

Building Capacity for Healing with Leah Murphy13 Jul 202500:53:31

About This Episode:

Discover how building capacity for feeling in the body is the key to true healing. In this episode, Cate Stillman talks with Leah Murphy—somatic experiencing practitioner, herbalist, and yoga health coach—about nervous system wisdom, plant medicine, and the power of nature and community. Learn how "titration" and gentle somatic practices can help you process emotions, release trapped energy, and move from survival mode to genuine resilience.

Key Takeaways: 

  • Understanding somatic experiencing as a gentle approach to processing trapped energy in the body
  • How "titration" allows us to safely build capacity for feeling without becoming overwhelmed
  • Why acknowledging fear and difficult emotions is essential for healing
  • The importance of containment and safety in nervous system regulation
  • How connection to nature and community supports nervous system health
  • The relationship between Ayurvedic wisdom and modern somatic practices

About Leah Murphy:

Leah Murphy is a somatic experiencing practitioner, herbalist, and yoga health coach based in Sitka, Alaska. Drawing from her deep connection to nature and community, Leah integrates nervous system wisdom with plant medicine to help clients build capacity for feeling and healing. Her approach emphasizes the importance of safety, containment, and gradual exposure to sensations and emotions that have been previously overwhelming. Through her practice, Leah helps clients move from survival mode into states where true healing, connection, and creativity can flourish.

Website: leahpierramurphy.com 

👩‍💼 About the Host – Cate Stillman

Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. With over 20 years of guiding wellness pros and conscious seekers, she empowers people to unlock deep healing, body intelligence, and aligned leadership. Cate is also the author of Uninflamed, Body Thrive, Master of You, and Primal Habits.

Author of :

 

 

Nature's Healing Secrets: A Deep Dive into Indigenous Ayurveda07 Jul 202500:44:08

✨ About This Episode:

In this powerful episode of the Wellness Pro Academy Podcast, host Cate Stillman sits down with David McConaghay, also known as Veda Dave, a board-certified advanced Ayurveda practitioner, Vedic astrologer, and wild mind guide. They dive deep into the upcoming Colorado Ayurveda Conference, scheduled for October 2nd to 5th, 2025. The conference's timely theme, "Indigenous Ayurveda: Celebrating Ancestral Forms of Nature-Based Medicine" , is explored as they uncover what Ayurveda truly is—a nature-based medicine originating from the Indian subcontinent —and delve into the profound concept of "indigenous Ayurveda," which aims to connect to the universal human experience of living in tune with nature's rhythms. This conversation reveals how ancient wisdom traditions, regardless of their specific origin, often share a conceptual understanding of elements like earth, water, fire, air, and ether. Discover how to embrace Ayurveda as "life wisdom" that is applicable to every time, place, culture, and ecosystem.

 

🎯 What You'll Learn:

  • What Ayurveda is and its origins as a nature-based medicine.
  • The concept of indigenous Ayurveda and its connection to universal human consciousness and nature-based living.
  •  

    How ancient wisdom traditions, including Ayurveda, utilize elemental understanding (ether, air, fire, water, earth) as conceptual constructs that shape reality.
  • The importance of recognizing Ayurveda as "life wisdom" that is relative to every time, place, culture, and ecosystem, rather than solely tied to the Indian subcontinent.

  • Insights into the relationship between humans and their ecosystems, emphasizing direct healing through connection with the cosmos, sun, water, earth, and air.

  • Discussions on community building and fostering healthy relationships with ourselves, each other, and the land we inhabts.

 

👤 About the Guest – David McConaghay (Veda Dave): David McConaghay, also known as Veda Dave, is a board-certified advanced Ayurveda practitioner, Vedic astrologer, and a wild mind guide. He is also the founder and runs the Colorado Ayurveda Conference (Colorama) , which in 2025 will focus on "Indigenous Ayurveda: Celebrating Ancestral Forms of Nature-Based Medicine". David's master's thesis is titled "The Periodic Table of Ayurvedic Elements" , exploring the connection between ancient elemental wisdom and modern science. He offers resources like the Inner Physics Starter Kit on his website, vedadave.com.

 

👩‍💼 About the Host – Cate Stillman

Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. With over 20 years of guiding wellness pros and conscious seekers, she empowers people to unlock deep healing, body intelligence, and aligned leadership. Cate is also the author of Uninflamed, Body Thrive, Master of You, and Primal Habits.

Author of :

 

Mastering the Stage: How Wellness Pros Get Paid Gigs30 Jun 202500:51:56

Episode Description 

In this episode of the Wellness Pro Show, Cate sits down with Antoniette Roze of SpeakPact.com, a leading expert in helping speakers transition into the professional business model of speaking. Antoniette shares her personal journey into the wellness speaking space, sparked by a health issue at a young age and a realization that people were ill-informed about their health. This led her to a career in publishing, producing large-scale natural wellness events for 18 years, and ultimately becoming the CEO of WPC Speakers Global Agency.

 

✅ What you'll learn:

  • Becoming Findable and Not a Gamble: Learn why decision-makers prioritize speakers who are easily discoverable and have a strong, consistent online presence, rather than those who are a "gamble".
  • Marketing for Different Audiences: Understand how to tailor your talk titles and proposals for corporate settings versus wellness conferences, focusing on clear results over cleverness for corporate gigs.
  • The Ecosystem of Speaking Gigs: Antoniette emphasizes that getting paid speaking engagements is a combination of outreach, social presence, and strategic appearances, not a silver bullet.
  • Leveraging LinkedIn for Business Growth: Get actionable tips on how to use LinkedIn as a business platform for connections, content, and maximizing visibility for engagements.

 

💡 Whether you're a coach, healer, or entrepreneur, this conversation is packed with actionable insight to help you lead with purpose, not pressure.

 

👤 About the Guest – Antoniette Roze

Antoniette Roze, CEO of WPC Speakers Global Agency, shares her journey from event production to empowering wellness professionals to build impactful and profitable speaking careers. She reveals strategies for getting noticed, securing paid gigs, and owning your business in the competitive speaking industry, emphasizing the importance of strategic presence and a robust back-end "engine" for sustainable success.

 

👩‍💼 About the Host – Cate Stillman

Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. With over 20 years of guiding wellness pros and conscious seekers, she empowers people to unlock deep healing, body intelligence, and aligned leadership. Cate is also the author of Uninflamed, Body Thrive, Master of You, and Primal Habits.

Author of :

  • PRIMAL HABITS: https://amzn.to/3OvfPOx

  • Uninflamed: https://amzn.to/3UUBgJ2 

  • Body Thrive: https://amzn.to/3udNFR0

  • Master of YOU: https://amzn.to/3OlfoGn

The Secret to Scaling Your Wellness Business Using a Waitlist Strategy with Jennifer Orechwa30 May 202500:54:56

What if your wellness business could run with a waitlist of ideal clients—without hustle or burnout?

In this episode, Cate Stillman talks with Jennifer Orechwa, CEO of Salt Marketing, about how storytelling, clear strategy, and aligned offers can transform your marketing and attract the right people—consistently.

Jennifer shares practical frameworks to move from transactional selling to transformational client relationships, why so many wellness pros struggle with conversions, and how you can create a system that keeps your calendar full.

✅ What you'll learn:

  • How story-based marketing builds trust and demand

  • Steps to create offers that naturally generate a waitlist

  • The role of strategic clarity in scaling your business

  • Common marketing mistakes wellness pros make—and how to fix them

💡 Whether you're a coach, healer, or entrepreneur, this conversation is packed with actionable insight to help you lead with purpose, not pressure.

 

👤 About the Guest – Jennifer Orechwa

Jennifer Orechwa is the founder and CEO of Salt Marketing, where she helps purpose-driven professionals create story-based marketing systems that generate consistent leads and build powerful personal brands. With a background in content strategy and a passion for transformation, Jennifer empowers clients to design businesses that reflect their values—while attracting clients who are truly aligned.

 

👩‍💼 About the Host – Cate Stillman

Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. With over 20 years of guiding wellness pros and conscious seekers, she empowers people to unlock deep healing, body intelligence, and aligned leadership. Cate is also the author of Uninflamed, Body Thrive, Master of You, and Primal Habits.

Author of :

  • PRIMAL HABITS: https://amzn.to/3OvfPOx

  • Uninflamed: https://amzn.to/3UUBgJ2 

  • Body Thrive: https://amzn.to/3udNFR0

  • Master of YOU: https://amzn.to/3OlfoGn

Yoga Teachers + Holistic Practitioners Who want to Dismantle Money Shadow12 May 202501:12:36

In this powerful episode, Cate Stillman is joined by Patrick Heffernan and Bill Hershey for a raw, insightful conversation about the hidden money wounds affecting yoga teachers, healers, and holistic practitioners.

They explore the "money shadow"—the subconscious resistance many wellness professionals have around finances, sales, and success—and how that resistance is directly tied to development stages, trauma, and nervous system conditioning.

Whether you're feeling stuck financially or seeking a more empowered relationship with business, this episode delivers practical insights and soulful strategies for evolving beyond scarcity.

 

💡 Key Takeaways
  • What creates financial resistance for spiritual entrepreneurs

  • The role of trauma and development stages (Spiral Dynamics) in money mindset

  • Why the words "goal" and "income" are often taboo in holistic communities

  • Tools for integrating wins, recalibrating energy, and claiming your worth

  • How to design a business that honors your values and generates income

🔗 Resources & Links 👩‍💻 About Cate Stillman

Cate is the founder of Yogahealer and Club Thrive. As an Ayurvedic practitioner and business coach, she guides wellness professionals to step into leadership, structure, and abundance with spiritual integrity. She's the author of Body Thrive and Master of You.

🎧 Listen now to break the silence around money, dismantle your shadow, and evolve into the next phase of your wellness leadership.

 

Wellness Pros : Real Business or a Hobby?28 Apr 202500:21:03

Is your wellness practice a true business—or just a hobby with a logo? In this transformative episode, Cate Stillman shares the hard truths wellness pros need to hear. With decades of experience helping coaches, healers, and wellness educators scale, Cate breaks down the mindset, math, and models required to build a business that actually pays you back. What You'll Get Out of Tuning In:

  • Understand the ROI mindset and how to start treating your wellness work like a strategic business.
  • Why most wellness pros are over-trained in their modality—but under-trained in business.
  • How to use simple math to set realistic income goals and price your club or program accordingly.
  • Discover how Cate helps clients transition from trading time for money to scalable membership models.
  • How to approach investing in business training and what kind of return to expect.

Notable Quotes:

"So is it a hobby or is it a business? There's no wrong answer—but if it's a business, you need to act like one." → Cate Stillman

"Most wellness pros have invested $10k to $100k in modality training. What if they invested half that into business training?" → Cate Stillman

"If you can help someone lose 20 pounds, get a raise, and feel better in their life—$2,500 is a no-brainer. You just need to learn how to package and sell that transformation." → Cate Stillman

"Once they realize the club model is the only path to real scale, the whole game changes."→Cate Stillman

Cate Stillman:

Website: https://catestillman.com/

Facebook: /yogahealer  

Instagram:  / yogahealer  

Yogahealer: https://yogahealer.com/

ClubThrive.Global: https://clubthrive.global/

Wellness Pro Academy: https://wellnesspro.academy/

Author of:

PRIMAL HABITS: https://amzn.to/3OvfPOx

Uninflamed: https://amzn.to/3UUBgJ2

Body Thrive: https://amzn.to/3udNFR0

Master of YOU: https://amzn.to/3OlfoGn

Dr. Breetholt's Healing Club: A German Doctor's Journey Through Two Medical Worlds14 Feb 202500:51:49

Dr. Breetholt's Healing Club: A German Doctor's Journey Through Two Medical Worlds

In this enlightening episode of Wellness Pro Academy, Cate sits down with Dr. Anja Breetholt, a doctor and mentor specializing in holistic health, Ayurveda, and mindset. Dr. Breetholt shares her journey from conventional medicine to Ayurveda, exploring the gaps she saw in modern healthcare and how she integrated holistic healing practices into her life and work. Together, we uncover the limitations of conventional approaches, the power of Ayurvedic wisdom, and the mindset shifts necessary for true well-being.

What You'll Get Out of Tuning In
  1. The moment Dr. Breetholt realized conventional medicine wasn't enough and how she turned to Ayurveda for deeper healing. (00:05:12)

  2. The key differences between Western and Ayurvedic medicine, and how they can complement each other.  (00:18:47) 

  3. The role of mindset in healing: why knowledge alone isn't enough to create lasting health.  (00:27:30)

  4. Ayurvedic daily routines that help prevent burnout and support long-term vitality.  (00:35:10) 

  5. Practical steps to integrate Ayurveda into your life—without feeling overwhelmed.  (00:47:20)

Episode Highlights
  1. From Burnout to Balance: Dr. Breetholt's Personal Journey - Dr. Breetholt opens up about her own struggles with exhaustion, stress, and the feeling of constantly chasing time. Despite her medical training, she found herself unwell and unfulfilled—until she discovered Ayurveda.

  2. The Missing Link in Conventional Medicine - While modern medicine excels at acute care and diagnostics, it often falls short in long-term prevention and personalized healing. Ayurveda, on the other hand, offers a tailored approach based on an individual's constitution, lifestyle, and environment.

  3.  The Power of Ayurvedic Daily Rhythms - Dr. Breetholt explains how small, consistent habits—such as eating with the circadian rhythm, mindful movement, and breathwork—can create profound changes in health.

  4. The Mindset Shift: Knowledge vs. Embodiment - Understanding health isn't just about having the right information—it's about integrating wisdom into daily life. She shares mindset tools to shift from passive learning to active transformation.

Quotes

"I had all the knowledge about health, but I wasn't living it. That was the moment I realized—knowing isn't enough." – Dr. Anja Breetholt (00:12:45)

"Modern medicine treats diseases. Ayurveda teaches us how to prevent them before they even start." – Dr. Anja Breetholt (00:19:30)

"True healing happens when we stop outsourcing our health and start listening to what our bodies need." – Dr. Anja Breetholt (00:33:10)

"Ayurveda is not about restriction—it's about creating a rhythm that allows you to thrive." – Dr. Anja Breetholt (00:44:55)

About Dr. Anja Breetholt

Dr. Anja Breetholt is a German medical doctor and holistic health mentor specializing in Ayurveda and mindset coaching. Driven by a lifelong curiosity about what it truly means to be healthy and fulfilled, she embarked on a transformative journey from conventional medicine to integrative healing. After years of feeling exhausted, time-starved, and disconnected despite her extensive medical knowledge, Dr. Breetholt turned to Ayurveda and holistic wellness to reclaim her vitality and balance. Now, she combines the best of both worlds—bridging modern medical science with ancient healing traditions—to guide others toward sustainable health and deeper life satisfaction. Through her work, she empowers individuals to take charge of their well-being, fostering a lifestyle that supports both physical health and inner fulfillment.

Links

Dr. Anja Breetholt

 

Cate Stillman

This episode with Dr. Anja Breetholt reminds us that true healing is a journey, not a quick fix. By bridging the wisdom of Ayurveda with the advancements of modern medicine, we can create a more balanced, sustainable approach to health. If you found this conversation valuable, share it with someone who needs to hear it, and don't forget to subscribe for more deep-dive discussions on holistic well-being.

 

Insider Scoop: Detox Certification for Wellness Pros07 Feb 202501:32:29

In this episode, we delve into the world of detox certifications for wellness professionals. Cate shares insights on creating effective detox programs, tailoring them to individual needs, and achieving tangible results for clients. Discover how to help your clients reset, refocus, and reconnect with their bodies through strategic detox practices.

What You'll Get Out of Tuning In
  • Understand the key differences between various detox approaches, including Ayurvedic and liquid-based cleanses. (00:01:32)

  • Learn how to identify and address client resistance to detox programs. (00:13:08)

  • Discover strategies for incorporating a results-focused approach into your wellness practice to drive transformation. (00:11:00)

  • Gain insights into the Fast Mimicking Diet (FMD) and its benefits, including caloric intake guidelines. (00:14:23)

  • Hear from wellness professionals about their unique niches and regional focuses within the detox space. (00:02:54)

Highlights
  • Evolving Detox Approaches: The discussion covers the shift from catering mono diets to more microbiome-friendly, liquid-based cleanses and how these changes broaden clients' food skill sets.

  • The Importance of a Results-Focused Approach: The guest emphasizes the need for wellness pros to focus on achieving tangible results for their clients by actively finding solutions tailored to individual needs.

  • Working with Resistance: Strategies for addressing client resistance to detox programs, including building group momentum and selling the benefits of dietary changes.

  • The Fast Mimicking Diet (FMD): An overview of the FMD, its caloric intake guidelines (approximately a quarter to a third of daily intake), and its benefits as a gateway to other detox practices.

Notable Quotes
  • "These resets and detoxes are a chance to pull out of that accumulation of unhealthy habits (Cate Stillman, 00:12:59)

  • "The way you're going to learn the most is by experimenting with your community, and you know, listening and noticing what you're noticing." (Cate Stillman, 00:10:39)

  • "Clear body, clear mind, and then clear contribution." (Cate Stillman, 00:06:48)

Links Cate Stillman

This episode provides valuable insights for wellness professionals looking to elevate their detox programs and achieve meaningful results for their clients. By understanding different detox approaches, addressing resistance, and focusing on tangible outcomes, you can empower your clients to reset their health and reconnect with their bodies.

 

Singing as a Primal Habit with Kavita Kat Macmillan01 Feb 202500:54:55

In this episode of Thrive with Cate, Cate Stillman sits down with Kavita Kat Macmillan, a holistic wellness expert with over 30 years of experience in integrative healing practices. Kavita shares her profound insights on singing as a primal habit—an essential, deeply human practice that fosters emotional release, self-expression, and connection. They explore how rediscovering our voices can lead to personal transformation, confidence, and deeper community bonds.

What You'll Get Out of Tuning In
  1. Why Singing is a Primal Habit – Discover how singing and sound healing reconnect us with our authentic selves and unlock deep-seated joy. (00:00:16)

  2. The Power of Voice and Community – Learn how vocal expression builds confidence, supports healing, and strengthens relationships. (00:11:42)

  3. Breaking Through Limiting Beliefs – Explore how cultural conditioning suppresses our natural voice and how to reclaim it. (00:27:08)

  4. Sound as a Healing Modality – Understand how vibration, humming, and chanting clear emotional and physical blockages. (00:44:12)

  5. Creating Rituals with Sound – Get practical tips on integrating sound healing into your daily wellness routine. (00:16:25)

Highlights
  1. Reclaiming the Musical Self: Kavita shares how music and sound are intuitive tools that help people reconnect with their creativity, confidence, and emotional expression. (00:00:58)

  2. The Role of Sound Sanctuary: An inside look at how Kavita's club provides a safe space for members to explore vocal expression and sound healing. (00:09:39)

  3. How Singing Shifts the Nervous System: Learn why sound and vibration have been used across cultures to regulate emotions, relieve stress, and enhance well-being. (00:19:46)

  4. Authentic Voice Practices: Kavita discusses her approach to helping people find their "home pitch" and unlock their true voice. (00:20:17)

Notable Quotes

"Singing and making sound isn't just for performers—it's a universal human experience that reconnects us to joy." (Kavita Kat Macmillan, 00:00:16)

"We don't need permission to sing. It's a part of our biology, our history, and our healing." (Cate Stillman, 00:27:31)

"Your voice is your own unique vibration—when you use it, you reclaim a piece of yourself." (Kavita Kat Macmillan, 00:22:47)

"Singing in a group dissolves barriers. It reminds us that we belong, that we're heard, and that our voice matters." (Cate Stillman, 00:31:52)

Links

Kavita Kat Macmillan

Cate Stillman

Books & Research on Sound Healing

This episode highlights the transformative power of singing—not as a performance, but as a healing, primal habit. Kavita Kat Macmillan's insights provide a roadmap for rediscovering your voice and embracing sound as a tool for emotional release and self-expression.

WATCH FULL EPISODE HERE

Feeling inspired? Visit Kavita's website to join Sound Sanctuary, or share this episode with someone ready to reconnect with their voice. Don't forget to subscribe and leave a review to support the show!

Why the Club Model Works for Wellness Pros24 Jan 202500:29:09

In this episode of Thrive with Cate, Cate Stillman unpacks the transformative power of the club model for wellness professionals. With over two decades of experience in the wellness industry, Cate shares how the club model bridges the gap between healing skills and business acumen, offering a high-impact, scalable approach to help clients achieve life-changing results. Whether you're a wellness pro ready to scale or curious about building a results-driven community, this episode is packed with actionable insights.

What You'll Get Out of Tuning In
  1. Understand the Core of the Club Model – Learn why this structure transforms the wellness business landscape, focusing on guided transformation and client retention. (00:01:27)

  2. Break Free from the Hourly Model – Discover how the club model replaces the traditional hourly business with scalable, impactful systems. (00:04:18)

  3. Build a Culture of Transformation – Explore how clubs cultivate habits, community, and accountability to accelerate client results. (00:06:45)

  4. Learn to Scale Sustainably – Get a clear strategy on enrolling members, setting up start dates, and leveraging overlapping cohorts. (00:22:57)

  5. Shift Your Mindset to Thrive – Hear why improving your business skills amplifies your healing impact and financial success. (00:11:04)

Highlights
  1. Guided Transformation through Clubs: Cate explains the economic and emotional value of structured clubs, showing how they lead to better client outcomes while boosting professional satisfaction. (00:01:51)

  2. The Power of Member Commitment: Learn why high-commitment structures drive better results, with examples of creating healing environments like Club Heal. (00:05:04)

  3. Overlapping Member Waves: Cate outlines the benefits of staggered start dates, allowing for seamless integration of new and experienced members. (00:22:57)

  4. Empowering Members as Leaders: Explore how creating opportunities for mentorship within clubs strengthens both community and individual growth. (00:23:58)

Notable Quotes
  1. "The club model transforms not just your clients' habits, but their entire lives—empowering them to thrive every single day." (Cate Stillman, 00:00:04)

  2. "Healing happens faster in groups. When you create a culture of transformation, your clients connect, commit, and see results they couldn't achieve alone." (Cate Stillman, 00:10:24)

  3. "Wellness pros thrive when they get out of the middle and focus on building structures that allow clients to connect and grow." (Cate Stillman, 00:22:06)

  4. "Raising your business skills to match your healing skills creates a ripple effect—more impact, more income, and more time for your own wellness lifestyle." (Cate Stillman, 00:11:04)

Links Cate Stillman

The club model offers a revolutionary path for wellness pros to scale their impact while gaining financial and personal freedom. Cate's expertise and actionable insights provide a clear roadmap to building a thriving community that prioritizes transformation and results.

Ready to take the next step? Visit Wellness Pro Academy for free training and start designing a club that works for you. Don't forget to subscribe, review, and share this episode to inspire others to revolutionize their wellness business!

Inside the Wild Woman Collective: Rituals, Nature, and Community with Nina Pullella17 Jan 202500:42:36

In this episode of Wellness Pro Academy, Cate Stillman connects with Nina Pullella, a Wellness Academy professional, Ayurvedic practitioner, and plant-based chef living in Oahu, Hawaii. As the founder of the Wild Woman Collective, Nina is on a mission to guide women to become their own healers by reconnecting with rituals, nature, and community. From moon ceremonies to Ayurvedic traditions, Nina shares her inspiring journey and offers insights into creating a meaningful and impactful wellness practice.

What You'll Get Out of Tuning In
  1. Rediscover the Power of Rituals – Learn how to incorporate moon ceremonies and Ayurvedic practices into your life to reconnect with nature and your inner self. (00:11:36)

  2. Build Community Through Shared Experiences – Explore the importance of creating regional wellness collectives and fostering collaboration within your community. (00:18:07)

  3. Transformative Wellness Practices – Discover core practices like seasonal detoxing, food as medicine, and natural beauty rituals that help women thrive. (00:30:26)

  4. From Burnout to Thriving – Hear Nina's candid reflections on overcoming burnout and building a high-impact, sustainable business model. (00:35:58:)

  5. Empowering Women as Leaders – Understand how bringing leadership opportunities to members strengthens community bonds and collective healing. (00:19:13)

Highlights
  1. Heritage and Healing: Nina shares how her Italian and Hawaiian cultural heritage shaped her love for food, rituals, and natural healing practices. (00:02:04)

  2. The Wild Woman Collective: Nina introduces her regional wellness club and explains how it empowers women through practices like lunar rituals, Yoni steams, and herbalism. (00:09:39)

  3. Confidence Through Action: Nina emphasizes the importance of starting small, experimenting with rituals, and growing confidence by taking consistent action. (00:28:45)

  4. Dynamic Wellness Practices: Learn about Nina's six core competencies for her collective, including the Wise Woman, Thriving Woman, and Radiant Woman frameworks. (00:30:02)

Quotes
  1. "Culture pulls us away from rituals, but creating a community pulls us back into them." - Cate Stillman, 00:15:42

  2. "When you're deeply nourished, what no longer serves you naturally falls away." - Nina Pullella, 00:32:59

  3. "The Wild Woman Collective is about helping women reconnect with their cycles, their community, and their natural power." Nina Pullella, 00:09:39

  4. "We thrive when every member of the community has a chance to lead and share their gifts." - Cate Stillman, 00:23:20

Links 

Nina Pullella

Cate Stillman

Nina Pullella's work with the Wild Woman Collective is a powerful reminder of the healing potential within every woman. By reconnecting with rituals, nature, and community, women can transform their lives and thrive. This episode is an invitation to take small steps toward personal healing and to create meaningful connections with others.

Mastering Annual Marketing for Wellness Pros with Cate Stillman12 Jan 202501:13:23

Welcome to another episode of Well Pro Show! Today, we dive into the world of wellness club marketing with Cate, a trailblazer in the wellness industry and author of books like Body Thrive and Uninflamed. Cate shares actionable strategies for crafting an annual marketing calendar, leveraging core competencies, and creating engaging campaigns that drive impact and growth for wellness clubs.

What You'll Get Out of Tuning In
  1. Learn How to Build a Marketing Calendar – Step-by-step guidance on mapping out core competencies into a 12-month plan. (00:02:21)

  2. Craft Problem-Aware Content – Discover the power of identifying your audience's pain points and aligning them with marketing themes. (00:04:59)

  3. Leverage Evergreen Content – Understand how to create reusable assets like videos, recipes, or challenges for lasting impact. (00:12:24)

  4. Incorporate Audience Engagement – Explore strategies like contests and sponsorships to build community and drive participation. (00:56:18)

  5. Align Marketing with Core Club Values – Insights on blending modern tools with timeless wellness practices to nurture audience connection. (0:20:37)

Highlights
  1. Annual Marketing Calendar Framework: Cate outlines how to divide 12 months into marketing themes based on core competencies such as rhythm, detox, and microbiome health. Each theme ties back to addressing specific audience pain points.

  2. Problem-Aware Language: Cate emphasizes the importance of speaking directly to audience challenges. For example, framing content around "no time to cook" to promote a detox program.

  3. Evergreen Content for Multi-Use Campaigns: Cate explains the process of repurposing existing assets, like Pinterest boards or infographics, to reduce workload and build brand reliability.

  4. Interactive Campaigns and Sponsorships: Learn how to run contests (like building an ax-throwing target) and collaborate with sponsors to expand reach and deepen engagement.

Notable Quotes
  1. "Core competencies are the backbone of your marketing—when your messaging solves a problem, your audience listens." Cate Stillman, 00:01:53

  2. "Evergreen content isn't just efficient; it makes you reliable and memorable to your audience year after year." Cate Stillman 00:49:46

  3. "By speaking to pain points like 'no time to cook,' you're addressing real barriers and offering solutions that resonate." Cate Stillman, 00:40:15

  4. "Your hubs and sponsors aren't just collaborators—they're part of your ecosystem, helping you grow while you help them thrive." - Cate Stillman, 00:57:27

Links

Cate Stillman

  • Recommended Tools: Pinterest for content curation and Canva for visuals

This episode has equipped you with the tools to transform your wellness club marketing, from crafting problem-aware campaigns to creating content that engages and converts. As Cate reminds us, marketing is a marathon, not a sprint—consistent, targeted messaging builds momentum over time.

Stay tuned for more actionable insights, and don't forget to check out Cate's resources at Wellness Pro Academy. Have a question or want to share your success story? Reach out to us at curious@wellnesspro.academy or on social media!

How to Do High Ticket Sales with Cate Stillman01 Jan 202501:04:52

In this episode of Wellness Pro Academy, we sit down with Cate to unlock the secrets of high-ticket sales in the wellness industry. With over two decades of experience as an entrepreneur and thought leader in wellness business strategies, Cate shares transformative insights on creating value, overcoming objections, and mastering the art of selling with conviction. Whether you're a seasoned pro or new to sales, this episode is packed with actionable wisdom.

What You'll Get Out of Tuning In
  1. The Key to High-Ticket Sales Success (1:37)

Learn how to align your offerings with the emotional and rational needs of your clients.

 

  1. The Power of Questions in Selling (6:18)

Discover why questions lead to positive client outcomes.

 

  1. How to Handle Money Objections (25:34)

Strategies for reframing financial concerns into actionable steps.

 

  1. Crafting a Winning Pitch Deck (38:06)

 Tips on creating compelling presentations that resonate with your audience.

 

Highlights
  • Selling the Transformation (1:37)

Cate emphasizes that clients buy based on their vision of a better future and justify their decision with logic. She breaks down how to balance emotional appeal with clear value.

 

  • Overcoming Money Objections with Empathy (27:15)

Cate shares a step-by-step approach to disentangling money objections, helping clients see the value beyond the price tag.

 

  • Engaging Through Spontaneity (50:26)

Real-world examples of how spontaneous marketing initiatives can outperform carefully planned ones.

Quotes
  1. "Your conviction sells. If you don't believe in your club or process, no one else will." – Cate Stillman (2:24)

 

  1. "Ask yourself, 'What's the value of your vitality?' That's the real price your clients are paying for transformation." – Cate Stillman (23:35)

 

  1. "If money is the objection, separate it from the decision. Let's figure out if this is the right solution first." – Cate Stillman (28:14)

 

  1. "Marketing isn't about failure—it's about testing. If something doesn't work, it's just data for your next step." – Cate Stillman (50:56)

Links 

Cate Stillman

This episode provided powerful strategies to elevate your sales game and make high-ticket offerings a cornerstone of your business success. If you found this episode valuable, don't forget to subscribe and leave a review. Share it with your network—someone else might need this guidance to reach their next level too.

Have questions or want to connect? Reach out to Cate on social media or through her website. Let's keep the conversation going!

About Cate Stillman

Cate Stillman, founder of Wellness Pro Academy and Thrive with Cate, has been empowering individuals and wellness professionals since 2001 to elevate their health, careers, and lives. Through her transformative books and  Ayurveda courses, Cate has helped thousands create healthier habits and thrive in their communities. She mentors wellness pros to expand their impact, grow their income, and live purpose-driven lives, blending ancient wisdom with modern strategies for lasting success.

 

Millennial Social Wellness: Building Community and Resilience with Valerie Hwang Beck21 Dec 202400:35:01

In this inspiring episode of the Wellness Pro Podcast, Cate Stillman is joined by Valerie Hwang Beck, Ayurvedic practitioner, founder of Intrepid Wellness, and creator of Club Phoenix. Valerie shares her journey of building social wellness clubs that guide millennials toward health, resilience, and purpose. Together, they explore the importance of creating intentional spaces for growth and how shared habits can transform both individuals and communities.

What You'll Get Out of Tuning In
  1. Why Millennials Need Social Wellness Clubs (00:02:17)
    Understand the challenges millennials face, including isolation, social anxiety, and burnout, and how social wellness clubs provide solutions.

  2. The Power of Shared Habits (00:08:17)
    Learn how building habits together in a structured environment creates resilience and fosters personal growth.

  3. Overcoming the DIY Mentality (00:10:23)
    Discover why asking for help and finding a supportive tribe is essential for thriving in today's world.

  4. Core Competencies for Growth in Club Phoenix (00:13:35)
    Valerie explains her six-tier pyramid of growth, focusing on resilience, habits, creativity, and purpose.

  5. The Role of Wellness Professionals in Creating Safe Spaces (00:26:43)
    Learn how wellness leaders can empower individuals to take charge of their healing journey in both virtual and in-person settings.

Highlights
  1. Social Wellness as the Future of Connection
    Millennials and Gen Z are facing unprecedented levels of isolation. Valerie and Cate discuss how social wellness clubs counteract this by fostering meaningful connections and shared growth.

  2. Shared Habits Shape Success
    Good habits are contagious. Valerie emphasizes the power of surrounding yourself with people who inspire you to build healthier routines, from intermittent fasting to intentional living.

  3. The Importance of Structure Clubs like Phoenix create structured environments for personal growth, helping members build resilience and achieve clarity about their goals.

  4. Empowerment Through Vulnerability
    Valerie shares how creating a safe space for storytelling and openness allows members to overcome self-doubt and find strength in their journeys.

Quotes
  1. "The habits of the people around you rub off—choose a community that inspires growth." — Cate Stillman, 00:08:19

  2. "Stop waiting for life to happen. Take agency over your own healing—it's accessible to you!" — Valerie Hwang Beck, 00:34:14

  3. "Structure creates resilience. A social wellness club pulls you into purpose and higher-level relationships." — Cate Stillman, 00:24:24

  4. "Empowerment is the key. Learn to guide and heal yourself while drawing strength from community." — Valerie Hwang Beck, 00:27:10

Links

Valerie Hwang Beck


Cate Stillman

This episode highlights the power of community in overcoming burnout, isolation, and self-doubt. Social wellness clubs like Club Phoenix are paving the way for intentional growth and connection, helping millennials take charge of their health and purpose. If you're ready to transform your life and build lasting resilience, connect with Valerie today!

Have questions or thoughts? Please feel free to reach out to Valerie and Cate at their websites to dive deeper into the world of healing and wellness!

About Valerie Hwang Beck

Valerie Hwang Beck is a holistic wellness coach and personal growth mentor with a passion for empowering individuals to boldly transform their lives. As the founder of Intrepid Wellness and creator of the year-long mentorship program Club Phoenix, Valerie specializes in guiding people through life's challenges to emerge healthier, more resilient, and purpose-driven.

With a foundation as a certified Ayurvedic practitioner and over a decade of combined experience in holistic health, education, and personal growth coaching, Valerie blends ancient wisdom with modern approaches to deliver transformative insights. Her podcast "From the Ashes" features dynamic discussions of personal growth, discovery, and human resilience.

About Cate Stillman

Cate Stillman, founder of Wellness Pro Academy and Thrive with Cate, has been empowering individuals and wellness professionals since 2001 to elevate their health, careers, and lives. Through her transformative books and  Ayurveda courses, Cate has helped thousands create healthier habits and thrive in their communities. She mentors wellness pros to expand their impact, grow their income, and live purpose-driven lives, blending ancient wisdom with modern strategies for lasting success.

 

How to Guide a Gut Health Reset with Cate Stillman11 Dec 202401:14:59

Welcome to the Thrive with Cate Stillman podcast! In this episode, Cate Stillman—wellness expert, author, and founder of Wellness Pro Academy—shares actionable insights on guiding a gut health reset. Dive into the fascinating science of the microbiome, discover how communal habits impact gut health, and learn practical strategies for creating lasting transformation for yourself and your clients.

What You'll Get Out of Tuning In
  • The Science of the Microbiome (00:03:08) – Learn why your gut microbiome is "contagious" and how it thrives on diversity.

  • Autophagy Explained (00:05:38) – Understand the powerful self-cleaning process your body undergoes during fasting and its effects on health.

  • Holistic Reset Strategies (00:10:25) – Explore practical approaches like fasting mimicking diets and seasonal resets for sustainable gut health.

  • The Importance of Community (00:25:17) – Discover why group dynamics make challenging habits like fasting easier to implement and maintain.

  • Actionable Steps for Coaches and Practitioners (00:52:00) – Get tips for structuring your resets, marketing them effectively, and building a thriving wellness community.

Highlights
  • Microbiome Diversity and Contagion: Cate discusses the communal nature of microbiomes and why microbial diversity is essential for health. (00:11:42)

  • Autophagy as a Healing Tool: Cate explains how fasting triggers cellular clean-up processes, eliminating harmful pathogens and boosting immunity. (00:05:42)

  • Seasonal Resets: A quarterly approach to gut health resets aligns with natural rhythms and ensures consistent results. (00:04:26)

  • Group Momentum: The ultra-social nature of humans makes resets easier and more effective when done together. (00:14:09)

Notable Quotes
  1. "Humans are an ultra-social species; even our gut microbiomes are meant to be shared." – Cate Stillman (00:11:42)

  2. "Autophagy happens when we fast. It's your body's natural way of cleaning house—no product can sell you that." – Cate Stillman (00:05:42)

  3. "Resetting your gut health isn't just about the food; it's about planning and being inspired together." – Cate Stillman (00:03:25)

  4. "Information doesn't equal transformation. It's what we do together that creates lasting change." – Cate Stillman (00:32:05)



Links and Resources
  • Cate Stillman's Website: Wellness Pro Academy

  • Recommended Reading: An Elegant Defense by Matt Richtel (00:12:41)

  • Guided Programs: Learn about Cate's Detox Certification and Club Thrive here

Thank you for joining us in learning about the transformative power of gut health resets and the communal habits that make lasting change possible. Whether you're a wellness professional or looking to elevate your health journey, Cate's insights provide a roadmap for success. If you enjoyed this episode, subscribe, leave a reply, and share it with someone who might benefit. Join us next week for more inspiring conversations - until then, keep thriving!

Detox Blueprint: Essential Guide for Pros & Everyday Wellness (Part 2)11 Sep 202400:25:54

Welcome to the Wellness Pro Podcast!

This episode is part 2 of Cate Stillman's guide on leading a detox program.

Building on the first part, Cate shares:

- The key elements of an effective detox program
- How to integrate detox practices into your services
- Balancing productivity and personal well-being
- Don't miss this episode for practical tips to elevate your wellness practice!

Join our upcoming event for more training on detox guidance here.

Stay connected:
Instagram: Yoga Healer
Facebook: Cate Stillman
LinkedIn: Cate Stillman

Looking to enhance your detox practice? Book a Discovery Call with us!


#DetoxGuide #WellnessProfessionals #ProductivityTips #WorkLifeBalance #DetoxPractices #HealthOptimization #WellnessJourney #ProfessionalGrowth #EffectiveDetox

Detox Blueprint: Essential Guide for Pros & Everyday Wellness (Part 1)07 Sep 202400:27:22

Welcome to the Wellness Pro Podcast, where we explore personal development for wellness professionals and medical practitioners. Today, Cate Stillman shares her ultimate guide on how to effectively lead a detox program, based on her recent workshop about productivity and work-life balance.
In this episode, Cate shares:

  • Key elements of an effective detox program
  • How to add detox practices to your professional services
  • Tips for balancing productivity and personal well-being

Don't miss this essential episode!
Click here (https://guideseasonaldetox.scoreapp.com/) to join our upcoming event for more training and resources on detox guidance.
Stay connected with us:

Want to improve your detox practice? Book a Discovery Call to see how we can help.

#DetoxGuide #WellnessProfessionals #ProductivityTips #WorkLifeBalance #DetoxPractices #HealthOptimization #WellnessJourney #ProfessionalGrowth #EffectiveDetox

Transforming Wellness Careers: Soul Work Insights with Betsy Rippentrop and Kate Moreland17 May 202400:57:39

Welcome to the Wellness Pro Podcast! In this inspiring episode, we are thrilled to host Betsy Rippentrop and Kate Moreland, founders of "Tend Her Wild." Join us as we explore the profound journeys of these remarkable women transitioning from conventional career paths into the realms of holistic wellness and transformational coaching. This discussion promises to offer deep insights into the challenges and victories that come with pursuing one's true calling in the wellness industry.

What You'll Get Out of Tuning In
  • Understand the personal and professional growth that comes from breaking away from traditional career paths to embrace holistic wellness.

  • Learn how to navigate the challenges of shifting careers and the importance of aligning your work with your inner values.

  • Gain insight into the power of community and supportive networks for women in wellness professions.

  • Discover strategies for managing life transitions, fostering self-awareness, and cultivating personal and professional growth.

Highlights
  • Betsy and Kate share their transformative journeys from their original careers to finding their passions in wellness and coaching.

  • Discussion on the societal expectations of career paths and the courage required to pursue authentic work.

  • Insights into the balance of feminine and masculine energies in personal development and professional environments.

  • The role of intuition and inner guidance in achieving career satisfaction and effectiveness in helping others.

  • Practical advice for wellness professionals on creating impactful wellness programs and nurturing client relationships.

Quotes
  • "I knew that the first week of law school, it just wasn't right for me." – Betsy Rippentrop

  • "We need to punch out of the boxes and rewild to discover the authenticity of our own nature." – Kate Moreland

  • "It's about solving the problems I see in the world the way I want to solve them, not because others are telling me how to do it." – Betsy Rippentrop

  • "The biggest trap is we're told what to do. We follow the rules, we do it right, and then suddenly, we're lost." – Kate Moreland

Links

Thank you for joining us on this enlightening journey through personal transformation and professional empowerment with Betsy Rippentrop and Kate Moreland. We hope this conversation inspires you to explore your own paths, challenge societal expectations, and fully embrace your potential within the wellness industry. Stay tuned for more inspiring episodes that help you grow your business and improve client outcomes. Remember, it's never too late to align your career with your soul work. Until next time, keep thriving and transforming lives!

 

Legal Essentials for Wellness Professionals: Securing Your Detox Offerings03 May 202400:35:23
Welcome to today's episode of the Wellness Pro Podcast, where we explore the essential legal steps for wellness professionals. Join us as Cate Stillman chats with Cory Sterling, a lawyer from Conscious Counsel who specializes in supporting heart-centered businesses. They're both in Mexico, just a short drive apart, sharing insights on how to legally protect your wellness program, focusing today on the nuances of detox certifications.

What You'll Get Out of Tuning In

  • Key legal advice for wellness professionals looking to legally secure their offerings.

  • Strategies to ensure your wellness program complies with legal standards, particularly for detox practices.

  • Tips on how to communicate your wellness services clearly to avoid legal pitfalls.

  • Understanding the importance of proper documentation and waivers to safeguard your business.

Highlights
  • Cory explains the critical difference between offering health guidance and providing medical services.

  • The discussion includes practical steps to establish a legally sound foundation for offering detox programs.

  • They cover the essentials of what legal agreements you need and why it's crucial to have them before you launch your services.

  • Insights into the importance of intellectual property and how to protect your wellness programs and content effectively.

Quotes

"Cory emphasizes, 'The clearer your agreements, the safer your business. It's all about protecting what you've built and ensuring clarity for your clients.'"
"Cate shares, 'Understanding the legal side doesn't just protect us; it empowers us to serve our community better.'"

Links

Thank you for tuning into the Wellness Pro Podcast. Today's discussion with Cory Sterling not only highlighted the importance of legal safeguards in wellness but also equipped you with the tools to implement them effectively. Be sure to check out the resources mentioned today and prepare your wellness business for success with the right legal foundations. Join us next time as we continue to support your journey in wellness entrepreneurship. Stay empowered and informed until then!

Evolving Wellness: Adrienne Caldwell's Shift from Hands-On to Digital Leadership25 Apr 202400:32:42

Welcome to today's episode of the Wellness Pro Podcast, where we explore the transformative aspects of bodywork and holistic wellness. Join us as we talk with Adrienne Caldwell, an inspiring figure in the world of therapeutic bodywork, who has shifted her focus from hands-on healing to guiding and teaching through her new venture, Witch Way Sanctuary.

What You'll Get Out of Tuning In
  • Insights into transitioning from traditional to digital platforms in wellness practices.

  • Strategies for personal and community growth within the wellness industry.

  • Techniques and philosophies for nurturing your craft, whether it's in bodywork, art, music, or any form of creative expression.

  • Inspiration to embrace change and the digital evolution in your practice.

Highlights
  • Adrienne discusses her journey from hands-on bodywork to becoming a digital wellness leader.

  • Explore the blend of traditional healing practices with modern digital approaches to wellness.

  • Discover the importance of community and connectivity in the evolving landscape of health and wellness.

  • Learn about the "Witch Way Sanctuary," a platform for practitioners to learn, grow, and connect.

Quotes

"I facilitate their bodies to remember how to be healthy." — Adrienne Caldwell

"Embracing digital platforms allows us to extend our reach and impact more broadly than ever before." — Adrienne Caldwell

"Our health and well-being can no longer exist isolated; it needs to exist in community." — Adrienne Caldwell

Links

Thank you for joining us on the Wellness Pro Podcast. We hope today's conversation with Adrienne Caldwell not only inspired you but also equipped you with new perspectives on integrating digital practices into your wellness journey. Don't forget to check out Witch Way Sanctuary and embrace the community-driven approach to wellness.

Join us next time as we continue to explore innovative paths in the wellness industry. Remember, every step you take is part of your path to personal growth and community well-being. Until next time, stay engaged and inspired!

 

How to Guide A 21 Day Seasonal Detox with Cate Stillman05 Apr 202402:02:26

Welcome to Wellness Pro Podcast, where we explore the art and science of personal development, providing you with actionable insights to enhance your life. In today's episode, we delve into a recent workshop focused on mastering productivity and achieving work-life balance. Join us as we uncover valuable strategies and wisdom shared by Cate Stillman.

What You'll Get Out of Tuning In
  • Practical tips for boosting productivity and achieving work-life balance

  • Insights from seasoned professionals on prioritization and time management

  • Strategies for integrating mindfulness into daily routines for enhanced well-being

  • Guidance on harmonizing work and personal life for greater satisfaction and fulfillment

Highlights
  • Learn how to identify and prioritize tasks based on urgency and importance to maximize productivity.

  • Explore proven methods for managing time more effectively, including setting realistic goals, leveraging technology, and minimizing distractions.

  • Understand the significance of incorporating mindfulness practices into daily routines to reduce stress, enhance focus, and promote overall well-being.

  • Discover how to integrate work and personal life seamlessly, fostering harmony and satisfaction in both domains.

Quotes

"Success is not about doing everything; it's about doing the right things at the right time."

"Mindfulness isn't just about being present; it's about being purposeful in our actions."

"Achieving work-life balance is not about dividing time equally; it's about integrating our roles and responsibilities harmoniously."

"Productivity is not a sprint; it's a marathon. Pace yourself and focus on sustainable progress."

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Thank you for tuning in to today's episode of Wellness Pro Podcast. We trust you gained valuable insights into enhancing productivity and maintaining balance in your life. Now, it's time to take action and implement these strategies to create positive changes in your daily routine.

Ready to take your wellness journey to the next level? 

Join us for Simple Detox April 2024. Use the promo code SPECIAL150 for an exclusive discount on registration. 

This detox experience isn't just about personal growth; it's also an opportunity to expand your wellness career. By participating, you'll gain valuable insights and resources to leverage in your profession.

Register and discover more about Simple Detox April 2024.

Take advantage of this chance to elevate your well-being and advance your career.

 Remember, every small step you take contributes to significant progress. Until next time!

 

How to Launch a Healing Collective with Jeremy Anderson07 Mar 202400:37:30

Join us for an insightful discussion with Cate Stillman and Jeremy Anderson on the evolution of holistic healing practices and business models in the wellness industry. In this episode of the Wellness Pro Podcast, we explore the journey of a practitioner who has embraced Ayurveda and created a vibrant community focused on healing and personal growth.

What You'll Get Out of Tuning In
  • Learn about the integration of holistic healing practices into effective business models.

  • Discover strategies for creating thriving communities centered around wellness and personal growth.

  • Gain insights into the importance of collaboration, scalability, and personal fulfillment in the wellness industry.

  • Explore the transformative power of holistic healing in both individual lives and communities.

  • Find inspiration to align with your purpose and make a positive impact through healing practices and community building.

Highlights
  • Discover how sales and marketing strategies can enhance outcomes for clients and practitioners alike.

  • Explore the implementation of group programs and retreats to broaden influence and effectiveness.

  • Understand the significance of prioritizing cooperation over competition within the wellness industry.

  • Delve into the journey of finding joy and purpose through holistic healing practices while positively impacting others.

Quotes

"When you're selling what works and that you love, then really you're just offering an opportunity for healing."

"Nature has all of the answers. All we have to do is remember how to get back into rhythm with it."

"You are who you hang out with."

Link
  • Discover Cate Stillman's secrets after running 50+ detoxes over 20 years

Check the link here.

Thank you for joining us for this enlightening discussion on holistic healing and business success here in the Wellness Pro Podcast with Cate Stillman. Be sure to tune in next time for more insights and inspiration from the world of wellness. Until next time, remember to prioritize your well-being and embrace the journey to holistic health.

 

WPA: Who it's for, How it Works29 Feb 202400:46:52

In this episode, we will deep dive into the world of Wellness Pro Academy, a comprehensive program designed to empower wellness professionals in building successful businesses. Cate Stillman, the founder of Wellness Pro Academy, shares insights into the program's key components and how it can transform the way wellness professionals operate in their field.

What You'll Get Out of Tuning In
  • Gain a deep understanding of how Wellness Pro Academy benefits wellness professionals.

  • Learn about crafting compelling offers that resonate with your target audience.

  • Master effective sales techniques to convert leads into paying clients.

  • Understand the importance of coaching habits in driving wellness outcomes.

  • Gain insights into managing business operations and adopting a CEO mindset for sustainable growth.

Highlights
  • Crafting offers that captivate your audience's attention and drive them to take action, enhancing your business's profitability.

  • Unlock the secrets to successful sales with proven frameworks and strategies tailored specifically for wellness professionals, empowering you to effortlessly convert leads into loyal clients.

  • Embracing a CEO mindset to efficiently navigate challenges and propel sustainable growth in your wellness venture.

  • Explore the diverse range of membership tiers offered by Wellness Pro Academy, tailored to suit the unique needs and aspirations of wellness professionals, ensuring maximum value and support.

Quotes

"Transformation is contagious."

"We want you earning while you're learning."

"We guide you through how to do it and then help you improve it over time."

"The program offers various tiers of membership, including options for done-for-you services, coaching, and certification."

LINKS

In this episode, we will deep dive into the world of Wellness Pro Academy, a comprehensive program designed to empower wellness professionals in building successful businesses. Cate Stillman, the founder of Wellness Pro Academy, shares insights into the program's key components and how it can transform the way wellness professionals operate in their field.

What You'll Get Out of Tuning In
  • Gain a deep understanding of how Wellness Pro Academy benefits wellness professionals.

  • Learn about crafting compelling offers that resonate with your target audience.

  • Master effective sales techniques to convert leads into paying clients.

  • Understand the importance of coaching habits in driving wellness outcomes.

  • Gain insights into managing business operations and adopting a CEO mindset for sustainable growth.

Highlights
  • Crafting offers that captivate your audience's attention and drive them to take action, enhancing your business's profitability.

  • Unlock the secrets to successful sales with proven frameworks and strategies tailored specifically for wellness professionals, empowering you to effortlessly convert leads into loyal clients.

  • Embracing a CEO mindset to efficiently navigate challenges and propel sustainable growth in your wellness venture.

  • Explore the diverse range of membership tiers offered by Wellness Pro Academy, tailored to suit the unique needs and aspirations of wellness professionals, ensuring maximum value and support.

Quotes

"Transformation is contagious."

"We want you earning while you're learning."

"We guide you through how to do it and then help you improve it over time."

"The program offers various tiers of membership, including options for done-for-you services, coaching, and certification."

LINKS


Thank you for tuning in to this episode where we explored the transformative world of Wellness Pro Academy with Cate Stillman. Whether you're a seasoned wellness professional or just starting out, this program offers invaluable resources and support to help you thrive in your business. Don't miss out on the opportunity to elevate your practice and make a lasting impact on your clients' lives. Be sure to check out Wellness Pro Academy to take the next step towards building a successful wellness business.

Faith-Based Wellness Leadership with Marsha Roscoe22 Feb 202400:27:45

Welcome to the Wellness Pro Podcast, where wellness professionals find inspiration, guidance, and practical strategies for success. Join us as we explore the intersection of faith, spirituality, and holistic well-being with our special guest Marcia Roscoe, founder and president of Breathing in Christ Community.

What You'll Get Out of Tuning In
  • Insights into Marcia's journey from corporate America to ministry and spiritual direction.

  • Understanding the importance of integrating spirituality with holistic well-being.

  • Practical tips for aligning your values with your daily habits.

  • Discovering the power of vulnerability and belonging in personal transformation.

  • Exploring Marcia's vision for Breathing in Christ as a movement for holistic wellness and spiritual growth.

Highlights
  • Marcia's transition from corporate life to ministry and spiritual direction.

  • The importance of integrating spirituality with all dimensions of existence.

  • Recognizing and bridging the gap between values and actions.

  • Creating spaces for vulnerability and support in the Breathing in Christ Community.

  • Marcia's vision for Breathing in Christ as a movement for holistic wellness and spiritual growth.

Quotes

"Our spirituality is integrated with all dimensions of our existence."

"We have access to infinite possibilities for healing and transformation."

"The wellness journey is not linear; it goes up and down."

"Community is where real transformation happens."

"We come into the world spiritual; it's about reclaiming our inherent spirituality."

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Thank you for joining us on the Wellness Pro Podcast. Ready to unlock your full potential in the wellness industry? Don't miss our exclusive offer for podcast listeners: The Unique Abilities Profit Consultation. Schedule yours today at Wellness Pro Academy. It's time to thrive in both your personal and professional life.

 

Build + Sell Your Best Wellness Offer in 2024…07 Feb 202400:57:40

In this episode of the Wellness Pro podcast, we delve into a transformative conversation focused on sales and persuasion techniques within the context of wellness coaching. Join us as we explore the art of understanding client goals, emphasizing sacrifice and commitment, addressing objections, and guiding clients towards investing in themselves.

What You'll Get Out of Tuning In
  • Insights into understanding client motivations and aspirations.

  • Strategies for addressing objections and overcoming resistance.

  • Tips for creating urgency and encouraging decision-making.

  • Guidance on providing a clear offer and path forward for clients.

Highlights
  • Explore the importance of deeply understanding client aspirations through thoughtful questioning.

  • Learn why dedication and willingness to make sacrifices are essential for real transformation.

  • Discover techniques for helping clients see the value in investing in themselves and overcoming skepticism.

  • Find out how to create urgency and incentivize clients to take action within a specific timeframe.

  • Gain insights into presenting clients with a clear outline of the program or service offered, ensuring they understand the benefits and steps involved. 

Quotes

"Real transformation requires dedication and willingness to make sacrifices."

"Addressing objections involves helping clients see the value and potential benefits of investing in themselves."

"Creating urgency can incentivize clients to take action and commit to their goals."

Links:

Thank you for tuning in to today's Wellness Pro Podcast episode. We hope you found today's episode insightful and empowering. By delving into the art of understanding client goals, emphasizing the importance of sacrifice, addressing objections, creating urgency, and providing clarity, you're equipped with valuable tools to elevate your coaching or sales approach.

Remember, true transformation requires dedication and a willingness to invest in oneself. By helping clients recognize the worth of their goals and guiding them through the journey, you're not just selling a program—you're facilitating life-changing experiences.

 

For Coaches who Want to Hire an Assistant for Mastermind or Challenge with Ben Hardy's Community Challenge Leader: Kirsten Jones01 Feb 202400:37:20

Join us on this enlightening Wellness Pro podcast episode that promises to enrich your understanding of the intricate dynamics that define success in the coaching sphere.

Dive deep into the inner workings of coaching programs as Cate Stillman engages in a profound conversation with Kirsten Jones, a pivotal member of a coaching community. Uncover the nuances, triumphs, and hurdles within the realm of coaching programs, gaining valuable insights that cater to coaches, support team members, and those stepping into the world of wellness coaching.

What You'll Get Out of Tuning In
  • Gain insights into the dynamics of coaching programs.

  • Understand the critical role of support teams in successful coaching.

  • Learn about the mentorship relationship between coaches and community managers.

  • Discover valuable metrics for measuring community and challenge performance.

  • Explore the unique challenges and successes of short-term coaching challenges versus year-long programs.

Highlights
  • Dynamics of coaching programs and support teams.

  • Importance of community managers knowing the coach's content.

  • Mentorship dynamics and trust in coaching programs.

  • Setting and measuring metrics for individual roles and community.

  • Balancing short-term challenges and year-long programs.

  • Integrating challenges with annual memberships for enhanced growth.

Quotes

"You need somebody willing to dive into your philosophy as a coach and to immerse themselves in an academic way in your philosophy."

"By the time we've gotten to this point, Ben's energy as the coach needs to be fully invested in creating the content and doing the research to support what we're doing."

"Recognizing that the engagement has to be consistent for the challenge group. If you're running a six-week challenge, you've got to be dialed into those members for the six weeks."

Links

Explore the intricate world of coaching programs with Kirsten's deep insights and experiences. Whether you're a coach, part of a support team, or navigating wellness coaching, this episode provides a roadmap for success. Gain valuable perspectives on building trust, managing challenges, and fostering community engagement. Tune in for an enriching exploration into the dynamics of coaching programs.

Leaders: How to Build Smarter Team Habits with Charlie Gilkey25 Jan 202401:15:14

Welcome back to Wellness Pro Podcast, In today's episode, we're thrilled to have Charlie Gilkey, the renowned author of "Team Habits: How Small Actions Lead to Extraordinary Results," join us for an in-depth exploration of team dynamics, leadership strategies, and the transformative power of intentional habits. Whether you're a seasoned manager or an aspiring team player, get ready to uncover the keys to unlocking exceptional results through effective team collaboration.

What You'll Get Out of Tuning In
  • Discover the impact of small, intentional actions on team success.

  • Gain insights into balancing different dimensions of power within a team.

  • Learn strategies for creating a positive team culture and addressing challenges.

  • Understand the future trend of smaller, agile teams and how to thrive in this landscape.

Highlights
  • Leadership's impact on team habits and productivity.

  • Power dimensions (personal, interpersonal, institutional) and their influence on team dynamics.

  • Cultural norms' role in shaping team behaviors.

  • Navigating leadership challenges, addressing power dynamics, and leveraging vulnerability.

  • The critical importance of ownership and accountability in team success.

  • Strategies for success in leaner, more agile team structures.

  • Balancing high standards with compassionate leadership.

Quotes

"Team success often hinges on acknowledging issues as the first step toward finding viable solutions."

"Cultural norms are the foundation of a thriving team, and they require intentional cultivation."

"The future of teams is agile and lean; anticipate the trend and prepare for success."

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As we conclude this insightful discussion, remember that the transformative power of small actions extends far beyond today's insights. It's an ongoing journey of leadership, culture, and accountability. Embrace the lessons learned about team habits, power dynamics, and effective leadership.

Thank you for joining us on this exploration of team dynamics and leadership. May your teams flourish, your habits drive success, and your leadership inspires greatness. Until next time, lead boldly and cultivate excellence in every action.

 

The Evolutionary Women's Circle with Jeanie Manchester19 Jan 202400:48:48

Dive into the Wellness Pro Show podcast with Cate Stillman and Yogi Jeannie Manchester. Uncover the transformative power of the "Evolutionary Women's Circle" and the importance of breaking through complacency. Explore creating a supportive community for personal and collective growth. Join the conversation on unity and unlocking true potential.

What You'll Get Out of Tuning In
  • Gain insights into the power of the Evolutionary Women's Circle.

  • Discover the importance of breaking through complacency and embracing change.

  • Explore the role of a supportive community in fostering personal and collective transformation.

Highlights
  • Unpack the Evolutionary Women's Circle and its impact on personal and collective growth.

  • Explore the dynamics of the fear of missing out (FOMO) and its role in personal evolution.

  • Embrace a hybrid model of in-person and online experiences for optimal transformation.

  • Understand the significance of structure and guidance for mystics and healers in navigating business models.

Quotes

"There's this cloud of complacency in consumer culture... this person is showing a ripening in you from your decades of practice."

"The transformation, by definition, is an uplevel. There's a higher order, a higher dimension."

"They want me to lead, but they want to be participating... It's a two-way street."

LINKS

Embark on an illuminating journey with Jeannie Manchester and Cate Stillman into the Evolutionary Women's Circle. Embrace the transformative power of breaking through complacency, fostering a dynamic community, and stepping into your own evolutionary potential. For more details, visit Jeannie's website and become part of this transformative journey.

 

At Home Medical Testing for Health Coaching with Functional Diagnostics with Reed Davis28 Dec 202300:41:14

Join Cate Stillman on the Well Pro Show, where she delves into the world of functional diagnostic nutrition with Reed Davis from Functional Diagnostic Nutrition. Discover the transformative journey from environmental law to wellness advocacy and the birth of a groundbreaking system for addressing lifestyle-based health challenges.

 

What You'll Get Out of Tuning In
  • Insight into the historical evolution of functional medicine, from alternative to integrative approaches.

  • Understanding the pivotal role health coaches play in interpreting lab results and supporting clients in behavior change.

  • Exploration of Functional Diagnostic Nutrition's (FDN) comprehensive training program, covering lab result interpretation, lifestyle protocols, and business aspects.

  • Business model insights, including fees for service, supplement sales, and the autonomy FDN practitioners have in their professional endeavors.

Highlights
  • Explore the historical progression from alternative to functional medicine.

  • Understand how health coaches contribute to the functional medicine landscape, supporting clients and doctors.

  • Insights into FDN's training program covering lab interpretation, lifestyle protocols, and business skills.

  • Learn about the autonomy FDN practitioners have in their fee-for-service model, supplement recommendations, and business setup.

Quotes
  • "Functional medicine doctors are still doctors...they're bound by their licensure to diagnose and treat specific things."

  • "We're there to make the connections...you've lived like this, and now you can live yourself out of it."

  • "We don't want you dependent on us. Medicine works on dependency...we're saying, you're going to be in control of your own life and your own health from now on."

Links

 

In wrapping up this conversation, Reed emphasizes FDN's mission to help people and spread the message of empowerment. Whether you're a health professional or someone exploring functional medicine, this episode provides valuable insights into the evolving field and the transformative role of health coaches. Tune in to discover how FDN is shaping the future of holistic health practices.

 

What Inspires Your Wellness Leadership with Romy Toussaint and Patrick Heffernan14 Dec 202300:48:08

Dive into the world of wellness leadership with industry luminaries Cate Stillman, Romy Toussaint, and Patrick Heffernan. Cate, a visionary entrepreneur, shares profound insights into community building and conscious entrepreneurship, emphasizing the transformative impact of staying true to one's values. Romy, an inspiring wellness professional, provides a unique perspective on intuition, desire, and meaningful action, highlighting the personal and professional growth that aligning with one's true purpose can bring. Patrick, a trailblazer in wellness entrepreneurship, offers valuable reflections on successful program implementation, emphasizing the importance of community momentum and staying aligned with core values for deep fulfillment and impactful service. Join us for a conversation that navigates the joys and challenges of thriving in the wellness sector, offering a wealth of wisdom for those on their own entrepreneurial journey.

What You'll Get Out of Tuning In
  • Insights into community building and conscious entrepreneurship in the wellness sector.

  • Profound perspectives on staying true to personal values while navigating the challenges of leadership.

  • Wisdom on intuition, desire, and meaningful action for personal and professional growth.

  • Valuable reflections on successful program implementation and the importance of community momentum.

  • Inspiration for aligning with one's true purpose and the transformative impact it can have on one's life and business.

  • Practical advice and reflections from seasoned wellness industry leaders, offering guidance for your own entrepreneurial journey.

Highlights
  • The discussion explores the significance of utilizing available resources, the power of community, and the impact of providing diverse perspectives within the wellness industry.

  • Cate emphasizes the importance of recognizing and responding to the desires of the community, sharing experiences from the Wellness Pro Academy.

  • Romy shares her perspective on intuition, desire, and the role of action in generating inspiration and fulfillment.

  • Patrick discusses the momentum essential for success in the wellness business model and reflects on the profound impact of being of service to others.

Quotes

"How do you get in rhythm enough to be fully surrendered to desire?" - Cate Stillman

"It's not about you. And for you to be the most deeply fulfilled, you have to do the most amount of service that you are capable of." - Cate Stillman

"I think Romy, when you were talking before about all of your past members getting together, there was a real sense of I did something that was worthy and they were appreciative of that." - Patrick Heffernan

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As the conversation unfolds, it becomes evident that successful wellness entrepreneurship is not just about offering services but building a thriving community and staying aligned with one's core values. This engaging dialogue provides valuable insights for anyone in the wellness industry, whether a seasoned professional or an aspiring entrepreneur.

Thank you for joining us on this enriching journey through the landscape of wellness entrepreneurship. Stay connected, stay inspired, and keep thriving in your wellness pursuits.

All Things Holy, Taboo, Primal, and Sacred with Katie Silcox and Cate Stillman07 Dec 202301:02:04

Join Ayurveda experts Cate Stillman and Katie Silcox as they dive head first into societal taboos including feces, urine and psychedelics. Exploring the roots of these taboos, the duo empower you to reclaim your primal essence through ancient practices that even predate ayurveda. Immerse yourself in a frank discussion that connects the gut microbiome, ancient Vedic myths, and the intriguing significance of cow dung. These two aren't holding back… get ready for a journey into the depths of knowledge!

What You'll Get Out of Tuning In
  • Insights into primal habits and intuitive wellness practices.

  • Understanding the connection between microbiome rejuvenation and overall health.

  • Exploring the taboo topic of urine therapy and its potential benefits.

  • Learning about the body's innate ability to heal and thrive through unconventional methods.

Highlights
  • Primal Habits and Intuitive Medicine

  • Urine Therapy and Microbiome Rejuvenation

  • Embracing Taboos and Healing Crises:

  • Inner Ecstasy and Psychedelic Practices

Quotes

"It's just the operating system of like, this is what naturally happens. You naturally orient towards thrive."

"The more disgusted you have, the more conventional your beliefs are."

"Hell is actually found through the gate to hell, and in the body, which is most taboo."

"Fear is no longer... I'm not so afraid of fear anymore."

"In the emptiness, in the suffocation is the fullness. And that's the irony."

 

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Other Links

 

As we conclude this offbeat journey through primal habits, urine therapy, and microbiome rejuvenation, we urge you to expand your horizons and embrace the possibilities of intuitive wellness. Challenge societal norms, confront your fears, and contemplate the profound effects of unconventional practices like urine therapy on your quest for optimal health. Keep in mind, the road to thriving frequently leads beyond conventional expectations. Stay tuned for additional thought-provoking discussions on wellness and unconventional approaches that might just redefine your path to a healthier, more vibrant life.

 

Creating Superfans for Your Wellness Career Brittany Hodak03 Dec 202300:31:24

Welcome to The Well Pro Show, the podcast for Wellness Pros. In this episode, Cate Stillman interviews Brittany Hodak, an award-winning entrepreneur, author, and customer service expert. Brittany discusses the key principles from her book "Creating Super Fans" and shares insights on building a loyal customer base.

 

What You'll Get Out of Tuning In

 

  • Secrets to Creating Super Fans: Brittany discusses the key strategies to cultivate super fans for your wellness business.

  • The intersection of Personal and Customer Stories: Explore the importance of the overlap between personal and customer stories, creating a co-creative relationship with your audience.

  • Emphasis on Authenticity: Understand the significance of authenticity in building a brand that truly connects with your customers.

  • Standing Out in the Digital Space: Learn how to differentiate your wellness business in the crowded digital landscape.

  • Crafting a Resonant Brand: Discover the elements that make a brand resonate with your audience and stand out from the competition.

 

Highlights
  • Business Purpose: Grasp the concept that a business's purpose is to generate customers who become advocates, fostering growth.

  • Super Fans vs. Followers: Differentiate between super fans and followers, understanding that super fans actively promote your business, contributing significantly to its success.

  • Co-Creative Relationship: Explore the idea of a co-creative relationship between your story and customers' stories, aiming to make your business irreplaceable and deliver a distinctive experience.

  • Digital Experience: Enhance the digital experience by simplifying processes, removing friction, and ensuring your brand's personality shines through in every interaction.

  • Brand Guides: Emphasize the importance of comprehensive brand guides, encompassing visual elements, language, and communication style to create a cohesive customer experience.

  • Freedom in Branding: Acknowledge the significance of freedom in branding, embracing uniqueness as a guiding force to create an authentic brand.

 

Quotes

"Super fans are created at the intersection of your story and every customer's story."

"If you're creating something that everyone likes, you have not pushed the envelope far enough."

"Listen to your own internal signal. Your authentic voice is already inside you."

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Thank you for tuning in to The Well Pro Show with Cate Stillman and special guest Brittany Hodak. If you enjoyed this episode, be sure to check out Brittany's book, "Creating Super Fans," and explore the world of turning customers into passionate advocates. For more resources and personalized guidance, visit Wellness Pro Academy.

Alchemy of Healing: Navigating Plant Medicines, Microdosing, and Ayurveda with Andrea Shuman23 Nov 202300:57:33

In this enlightening podcast, Cate dives into a fascinating discussion with a special guest, Andrea Shuman. Andrea is an expert in the world of plant medicines, psychedelics, and the art of formulation. Join us as we explore the nuances of microdosing, the formulation of elixirs, and the broader cultural context surrounding these practices.

What You'll Get Out of Tuning In
  • Delve into the fascinating realm of microdosing and plant medicines with insights from Andrea Shuman.

  • Understand the formulation process behind elixirs and learn how they can be seamlessly integrated into your wellness routine.

  • Explore the cultural influences and societal perspectives that have shaped our intricate relationship with these powerful substances.

  • Gain valuable insights from Andrea's experiences and expertise, offering a unique perspective on the intersection of Ayurveda and plant medicines.

Highlights
  • Andrea provides valuable insights into the overprescribing epidemic and the widespread use of psychiatric medications.

  • The discussion touches on the cultural context and the need for respect and ritual in the use of plant medicines.

  • The unique approach to creating a "micro synergy base."

  • Explore specific formulations designed for various wellness goals, such as depression relief, stress management, and focus enhancement.

  • Gain a nuanced perspective on the non-addictive and even anti-addictive nature of certain psychedelics like psilocybin and LSD.

Quotes
  • "We haven't taught people how to commodify their relationship with medicines."

  • "Using Ayurveda as an intermediary for understanding that plants are beings, understanding that plants have spirit, can help be that intermediary for something that has a profound impact on the psyche, like mushrooms."

  • "Once we go primal, we have all the things to design whatever we want."

Links

 

As we wrap up this conversation, we encourage you to continue exploring the world of plant medicines and the transformative power they hold. Whether you're a wellness professional or curious about alternative approaches to well-being, there's much to learn and integrate into your journey. Connect with Andrea Shuman and explore the formulations she has crafted at mycrodrops.com. Thank you for tuning in, and may your path to wellness be filled with discovery and growth.

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