Well Women Business Podcast - Grow Your Health or Wellness Business with Dr. Laura Park Figueroa – Details, episodes & analysis

After producing 2 other podcasts and over 200 episodes, I'm pivoting again...to serve my absolute favorite people: women business owners in the health or wellness space. In this first episode of Well Women Business, I'll share what this podcast is going to be all about, and why I think there's a gap in business coaching for women who are running health or wellness businesses at the multi-six figure level. (And why a 3AM wake-up call in the Grand Canyon is the perfect metaphor for where I am right now.)

In this episode:

• Why you have to run your business on data and metrics... not just on who you like or what feels comfortable (including the real reason I stopped coaching entirely in 2025 and what it took to come back)
• What the Run / Grow / Lead framework is and why it's the backbone of every conversation on this show
• Why I'm pro-hard work and anti-hustle... and why those are NOT the same thing
• The loneliness that comes with leading a bigger business... and why accountability and community matter more at this level than most people admit
• Why I am doing this podcast while actively running a $1M+ service-based business... and why that actually matters for YOU

Take Action:

Think about one area of your business you've been running on gut feel instead of data. What would it look like to find one number to track there instead?

Resources from this episode:

• Outdoor Kids Occupational Therapy (OKOT)
• Therapy in the Great Outdoors
• Havasupai Falls, Arizona — look it up. Then go!

Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!

Something I learned in a marriage counseling session gave me a lightbulb moment about women in business. And it explains why only 1.9% of women-owned businesses ever hit seven figures. It's not a strategy gap. It's not an intelligence gap. In this episode I'm getting into what it actually is… and what you can do about it.

• The stat that stopped me cold… only 12% of women-owned businesses ever hit six figures, which means if you're already there, you're already beating 88% of female business owners

• Why the gap between six figures and seven figures is NOT a strategy gap or an intelligence gap… it's a permission gap (and what that actually means for how you run your business)

• The specific ways people-pleasing shows up in your business at this level… including one I got called out on in that same counseling session (hint: it involved a restaurant menu)

• Why the strategies that GOT you to six figures are often the exact things keeping you FROM seven

• What it actually takes to lead a business at this level… and why it requires a completely different identity, not just different tactics

Think of one decision you've been putting off in your business that you already know the answer to… but haven't acted on because you're afraid of what someone will think or afraid of disappointing someone. Decide right now what you're going to do about it.

• Well Women Business Assessment

Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!

I bought a practice, my COO went on maternity leave, then came back part-time, then resigned — and somewhere in the middle of all of that I realized I had been doing two full-time jobs simultaneously and had NO idea where the cracks were in my business. That's what prompted me to build the Well Women Business Assessment. In this episode I walk you through exactly what it is, why it matters for women running health or wellness businesses at the multi-six figure level, and what's waiting for you at the end when you take it.

• Why even a profitable, busy business can have serious cracks underneath… and why you're often too close to see them when you're in the middle of it

• The one question in the Run section that I ask myself every time I think about taking a vacation (and what my honest answer tells me about the health of my business)

• Why the Grow section hits differently than you'd expect… it's not just about revenue

• The Lead section question that connects directly back to Episode 2 — and why most women score lower here than anywhere else

• What's waiting for you at the end of the assessment… I'm not going to tell you what it is, but it's worth doing the whole thing to find out

Take the Well Women Business Assessment before you listen to the next episode. It takes 10 minutes, it's free, and rate yourself on where you actually are RIGHT NOW — not where you want to be. Be honest. That's the whole point.

• Wispr Flow — a dictation app I love for quickly filling in text fields online, when using AI, texting, or drafting emails. Highly recommend if you hate typing on your phone! 

Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!

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How Healthy Is Your Business Right Now? — Well Women Business Podcast Ep. 3

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I spent months building a digital product shop I thought would generate passive income for my nature-based therapy business. You know what I got? Four products sitting on a website nobody visits, a tax situation no one warned me about, and the occasional $47 sale that felt exciting for about 30 seconds. In this episode, I'm sharing the real story of why I wasted that time, why the passive income dream is almost always sold to you by someone making money off selling the dream, and what ACTUALLY creates leverage in a service-based health or wellness business. The answer isn't fewer revenue streams, it's better ones, with the right people running them.

In This Episode

• The digital product shop I built that mostly sits there... and the $47 sale that made me feel great for exactly one minute

• What the passive income crowd ISN'T showing you (the backend, the taxes, the constant marketing that never actually stops)

• Why fragmentation is one of the most expensive things you can do when you're running a multi-six-figure business

• The question that actually builds leverage: not 'how do I make money while I sleep?' but 'how do I make work feel like less?'

• My CFO Nicole... and why finding someone who LOVES spreadsheets when you want to throw them out a window is the actual secret

• Why health and wellness businesses have a competitive advantage that AI literally cannot take from you

Take Action

Think about your business right now: how could you restructure the work so that you and your team are doing more of what lights you up and less of what drains you? Not someday. This week, pick one thing you hate doing and figure out who could own it instead.

Resources From This Episode

• Well Women Business Assessment

Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!

In 2020, I interviewed a woman making a million dollars a year in her therapy practice and I was SPEECHLESS. Six years later, my own practice will hit 1.1 million this year... and I keep telling myself I just got lucky. That's imposter syndrome. And here's the thing: it never fully goes away, and I'm actually going to make the case that this is a GOOD thing. In this episode, I walk through the three lies women CEOs tell themselves about their own success, what the truth actually is, and why feeling like an imposter might be the best sign your business is headed exactly where you want it to go.

In This Episode

• The interview that left me speechless in 2020... and why I'm now dismissing the exact same thing in myself

• Where imposter syndrome actually comes from (coined in 1978 studying high-achieving women... surprise, surprise)

• The three lies: 'I just got lucky,' 'anyone could have done this,' and 'I'm not ready' ... and the truth you can say back to each one

• Why only 1.9% of women ever hit seven figures in revenue, and what that means about you being in that room

• Why community at this level isn't a nice-to-have... it's a BUSINESS TOOL

• My 'grow or die' philosophy... and why I keep saying it even though I know some of you might hate it

Take Action

Think of something you've built, led, or accomplished in your business that you've been dismissing or not celebrating. Now ask yourself: if a woman you admire had done the exact same thing, wouldn't you think she was remarkable? Give yourself that same credit, out loud, and then actually do something to celebrate it this week.

Resources From This Episode

• Well Women Business Assessment 

Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!

A few of my therapists resigned this spring. Looking back at our KPI scorecard, the warning had been sitting there in plain sight for months, and I had missed it completely.

In this episode, I'm breaking down what a KPI dashboard actually is, how I built ours at my therapy practice, and why it's one of the most underrated tools a growing health or wellness business owner can have. I'll walk you through the four categories we track, the difference between leading and lagging indicators (this one is a game-changer), and the three questions to ask yourself before adding any metric to your own scorecard.

If you're making decisions right now based on gut feel instead of real data, this episode is for you.

In this episode:

• The real-life story of how a number I was ignoring told me MONTHS in advance that several therapists were about to resign... and what I wish I had done differently

• What a KPI dashboard actually is, what ours at Outdoor Kids OT looks like, and the four categories we track every single month

• Leading vs. lagging indicators... and why most business owners are running their whole operation off lagging indicators without even realizing it

• The metric that will tell you if your revenue is about to drop BEFORE it actually does

• Why "fun" is a real, trackable metric in my practice (and why it matters more than you might think)

• The three questions to ask for every number before you add it to your scorecard, and where to start if you don't have one yet

Take Action:

Pick one thing in your business right now that you're making decisions about based on gut feel, with no data to back it up. Write down what you could track instead that would give you real numbers to work with. Just one thing. Write it down and start tracking it this month. 

Resources from this episode:

Traction by Gino Wickman: get it at betterworldbooks.com

Profit First by Mike Michalowicz: get it at betterworldbooks.com

monday.com (my fave for project management - just FYI, I hated ClickUp): monday.com

Well Women Business Assessment: wellwomenbusiness.com/assessment

Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!

A few weeks ago I admitted something out loud in an executive team meeting that I'd never fully owned before — that I have been leading my business from fear for years, disguised as kindness. In this episode I get into what fear-based leadership actually looks like, what leading from love really means (it's not what you think), and the quote from Unreasonable Hospitality that completely changed how I think about my job as CEO.

• The honest confession I made to my own leadership team — and why it stung a little to say it out loud

• Why leading from fear doesn't feel like fear when you're doing it… it feels like kindness (and why your team knows the difference even when you don't)

• The three specific ways fear-based leadership shows up in a health or wellness business — and which one I've been most guilty of

• A quote from Unreasonable Hospitality that is the clearest definition of leading from love I've ever heard

• The story of something I said to my team years ago that my CFO had to quietly correct me on afterward… and why it was actually coming from resentment, not love

• Four practical shifts to move from fear-based leadership into the kind of leadership that actually builds a strong, safe team

Think of one situation in your business right now where you've been leading from fear — a conversation you're avoiding, something you've been tolerating below your standards, or a decision you've been putting off because someone might be upset. Ask yourself: what would leading from love look like here? Then do that thing.

• Unreasonable Hospitality by Will Guidara

• The One Minute Manager by Ken Blanchard

• Well Women Business Assessment 

Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!

In 2021, I spent $24,000 — a full quarter of my revenue at the time — on a program to automate my online course enrollment. I ran it for a year, tore the whole thing down, and walked away with four lessons I wish someone had told me before I paid for that program. In this episode, I get completely honest about what went wrong, why smart CEOs chase the wrong things too, and the question you should ask before investing in ANY program or system for your business.

• Why most business advice was NOT built for service-based businesses — and the one question you should ask before buying into any program or system

• The moment I realized the $24,000 system was costing me more than money… and what that actually means for your business decisions

• Shiny object syndrome at the CEO level — it doesn't go away just because you've been in business for years (and I have receipts)

• Why knowing when to QUIT something is one of the most important skills you'll ever build as a CEO

• The $12,000 investment I made in 2026 that I have zero regrets about — and why it's completely different from the $24,000 mistake

Think about the last big investment you made in your business — a program, a system, a hire, a service you built. Ask yourself honestly: was it designed for a business like mine? Was it worth it, and why? If there's something you're still running because you already paid for it even though it isn't working… decide today whether it's time to cut it.

• Well Women Business Assessment — my free diagnostic tool to find which gaps to close in your business right now to get to 7-figures in revenue more quickly.

Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!

I had a CFO for years... and I was still doing the business budgeting myself. Every month, twice a month, going through every single line item in YNAB while she waited patiently to take it off my plate. When I finally handed it off, the relief was immediate. In this episode I talk about zone of genius — what it actually is, how to find yours, and the three signs you're already outside of it in your health or wellness business.

• The four zones of work Gay Hendricks identifies in The Big Leap — and why the zone of EXCELLENCE is actually the most dangerous one for high achievers

• The four CEO roles every health or wellness business needs someone to own — and where most women at the multi-six figure level are accidentally spending most of their time

• Three signs you're working outside your zone of genius right now (one of them stings a little, fair warning)

• A practical two-step audit you can do this week using AI that will show you exactly where your time and energy are actually going

• Why delegation is not dumping tasks on people — and the reframe that makes it feel completely different

Think of the one task you have been avoiding most in your business lately — the thing that keeps getting pushed to the bottom of your list. Ask yourself honestly: is this actually my job, or have I just not given it to the right person yet? If it's the latter, start finding that person.

• The Big Leap by Gay Hendricks

• YNAB (You Need a Budget) — the budgeting software I use in all my businesses

• Well Women Business Assessment — the Lead section will show you whether you're spending your time where a CEO actually should

Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!

I sat next to a woman at a conference who had built a $22 million therapy practice across 12 locations and was weeks away from selling it. She was 50 years old. And she wasn't celebrating. That conversation changed something in how I think about what I'm building — and why. In this episode I talk about what being a CEO actually means at the level we're growing to, and the three things that separate women who love their business from the ones who are just dragging themselves to the finish line.

• The conversation at a conference lunch that changed how I think about scaling… and why $22 million in revenue and a retirement at 50 can still feel like nothing if you build it the wrong way

• Why financial success is only ONE of six categories of success — and how women in health and wellness are actually uniquely positioned to get this right

• What being a CEO actually IS at this level… and why it's a practice, not a title

• Three things that separate women who genuinely love their business from the ones who are just surviving it

• The 3.5-week trip near Mount Everest I took while my business ran completely without me — and what it took to be able to do that

Picture the version of yourself at the finish line of your current growth goal. Is she happy? Does she love her life? Or does she just look successful from the outside while the other areas of her life are suffering? If there's a gap between those two pictures, sit with that gap and ask yourself what one thing you could change right now to start closing it.

• Well Women Business Assessment — free diagnostic tool to help you Run, Grow, & Lead your business well

Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!