Explore every episode of the podcast Wedding Pros who are ready to grow - with Becca Pountney
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How AI will transform your sales process. With Joaquin Corrales | 22 oct. 2026 | 00:53:02 | |
Show notes: In this episode I'm joined by Joaquin Corrales, wedding venue owner, software developer and founder of Venue AI, to explore how artificial intelligence is transforming the sales process and what wedding professionals can learn from it. Joaquin shares how his experience building and running Gran Paraiso Gardens, a successful wedding venue in Miami, helped him identify one of the biggest challenges businesses face: generating enquiries is only half the battle. If you're not responding quickly, following up consistently and understanding what turns a lead into a booking, you could be missing out on valuable opportunities. Drawing on the systems he's developed for his own venue and through Venue AI, Joaquin explains how AI can help businesses manage enquiries, answer questions, follow up with potential clients and streamline repetitive tasks. While his experience comes from the venue industry, these lessons are relevant to wedding planners, photographers, florists and other wedding professionals looking to improve their sales process and make better use of their time. We also discuss why AI shouldn't mean losing the personal touch. From getting the right brand voice to knowing when a conversation needs a human response, Joaquin shares what business owners should consider before introducing automation and how to choose tools that genuinely support their business. Time stamps: 00:59 - Joaquin Corrales — Venue Owner & Tech Entrepreneur 08:15 - Growing the Venue: Building a Consistent Lead-Generation System 18:25 - Building Venue AI — prioritising conversational quality and accuracy 22:21 - Practical Lead Workflow: Automated Handling Until the Tour 26:54 - Preserving Personality: Preventing Lazy, Generic AI 39:05 - AI for Small Businesses — How to Evaluate and Adopt Tools 42:27 - The Future of the Wedding Industry 48:33 - The One Business Lesson I Wish I'd Known Sooner Mentioned in this episode: Discover Venue AI for yourself Ready to take your Venue Team into the future? Take a look at what Venue AI has to offer, find out more or book a demo now. | |||
| Wedding venue marketing, what actually works? With Jonathan Aymin | 15 oct. 2026 | 01:10:09 | |
Show notes: In this episode, I’m joined by Jonathan Aymin, Founder and CEO of Common Sense Events, a venue management company in the US. Jonathan also hosts the VenueRx podcast and founded the Wedding and Event Venue Association, so he brings a wealth of experience and some refreshingly honest insights into running and growing a venue business. We chat about Jonathan’s journey into the wedding industry, from starting a staffing company to managing wedding venues across the US, and why being successful in this industry takes far more than simply having a beautiful space. We also get into the practical side of marketing. Jonathan explains why he doesn’t believe in writing off a platform just because it hasn’t worked for another business, and why looking at your own numbers is essential when deciding where to invest your time and money. From wedding directories and Google Ads to Meta, TikTok and AI-driven referrals, we explore why different platforms can work differently depending on your venue and your ideal client. One of my favourite parts of this conversation is our discussion about consistency. It can be tempting to give up when your marketing doesn’t seem to be generating immediate results, but couples may be watching your content for months before they’re ready to enquire. Jonathan explains why it’s important to keep showing up, track your results and look at the bigger picture rather than reacting to every individual post or quiet week. Time stamps: 03:53 - From Fired to Founder — Jonathan's Journey into Hospitality and Venue Management 19:20 - What marketing is actually working for venues? 34:02 - Measuring Social Media Success: What Metrics to Track 45:11 - People First: Turning Authenticity into Hiring and Culture 54:05 - Balancing Family and Work: Life with Seven Children 01:08:54 - Final takeaways: Track your data and next steps Mentioned in this episode: Discover Venue AI for yourself Looking to take your venue into the future? Why not take a look at Venue AI for yourself. Find out more or book a demo now. | |||
| How to make the internet like you. With Vivienne Wagner | 08 oct. 2026 | 00:57:03 | |
Show notes: What happens when your ideal client stops Googling and starts asking AI who they should book? In this episode of Wedding Pros Who Are Ready to Grow, I’m chatting with Vivienne Wagner, CEO of Houndstooth Media Group, about the changing world of SEO, AI search and what it means for wedding businesses. Vivienne shares how she went from blogger to running a digital marketing agency with a team of specialists, and why the lessons she learned from building an audience still apply today. We talk about why blogging is still worth doing, how evergreen content can continue bringing people to your website years after you publish it, and why being clear about who you serve is more important than trying to chase every new marketing trend. We also get into the increasingly important relationship between SEO and AI search. Vivienne explains why SEO remains the foundation, but why simply being visible isn't enough anymore. AI is increasingly interpreting information from your website, social media, Google Business Profile and reviews to decide which businesses it recommends. One of my favourite parts of the conversation is the practical advice around Google Reviews. Rather than simply replying with "Thanks so much", Vivienne explains how your responses can reinforce what you do, who you serve and the experience you provide. Watch the FREE Bridal AIO Webinar Time Stamps: 00:08 - Episode intro — Meet Vivian Wagner & what to expect 01:52 - Vivienne's Journey: From Politics to Blogging and SEO 37:13 - Consumers trusting AI: where decisions and sales happen (and how businesses stay trustworthy) 42:31 - Pricing Strategy & AI: Transparency, Positioning, and Schema 53:26 - AI Was Coming: Lessons and Predictions for Business Mentioned in this episode: Find out more about Venue AI Ready to embrace AI in your wedding venue? Take some time to find out more about Venue AI or book a free demo. | |||
| Lessons from a disabled bride to be. With Charlotte Rowe | 01 oct. 2026 | 00:50:46 | |
Show notes: What does accessibility really look like in the wedding industry? This week, I’m chatting to Charlotte Rowe, founder of The Unseen Weddings, about her experience of planning her own wedding as a disabled bride and the lack of accessibility and representation she has encountered along the way. From struggling to find genuinely accessible venues to seeing very little representation at wedding shows, Charlotte shares some of the experiences that inspired her to start The Unseen Weddings project. We talk about why simply describing somewhere as “wheelchair accessible” isn’t always enough, why asking couples what they actually need is so important, and how accessibility can look completely different from person to person. And it isn’t just about venues. We explore what photographers, florists, DJs, planners and other wedding professionals can do to make their businesses more inclusive; from asking better questions during consultations to thinking about sensory needs, mobility aids, photography and representation. Charlotte also shares some of the positive experiences she’s had, including a wonderfully accessible engagement experience at the Sea Life Centre, and explains her plans to create a directory of wedding suppliers who are committed to learning, listening and doing better. If you’re a wedding professional, I hope this episode makes you stop and think about your own business and the small changes you could make to create a more accessible experience. Time stamps: 00:57 - Charlotte Rowe — Founder of Unseen Weddings 08:45 - Sea Life Center: Accessibility Done Right 13:31 - Directories and Accessibility: Finding Accessible Wedding Venues 22:28 - When Wedding Planning Doesn't Reflect You: Realising You're Unseen 26:00 - Turning Frustration into Action — Starting Unseen Weddings 32:10 - Creating an Inclusive Supplier Directory and Accessible Events 39:34 - Asking About Accessibility: How Suppliers Should Start the Conversation 45:26 - A Word of Caution: Who Should Get Involved Mentioned in this episode: Discover Venue AI for yourself Ready to take your Venue Team into the future? Take a look at what Venue AI has to offer, find out more or book a demo now. | |||
| Breaking down barriers and finding success. With Lianne Cole | 24 sept. 2026 | 00:43:45 | |
Show notes: In this episode, I’m chatting to Lianne Cole, a female wedding DJ, live vocalist and entertainer who is right at the beginning of her journey in the wedding industry. Lianne’s route into weddings hasn’t exactly been a straightforward one. With a Master’s in opera performance behind her, she’s worked across a whole mix of different industries and businesses before finding her way into DJing and entertainment. She now brings together her love of performing and her passion for music through LMC, combining live vocals with high-energy DJ sets. We talk about what it’s actually like trying to establish yourself when you’re new to the wedding industry, particularly as a female DJ in what has traditionally been a very male-dominated space. Lianne shares some of the challenges she’s come up against, from seeing the same male DJs repeatedly recommended in local wedding groups to feeling like female DJs can sometimes be brought in simply to tick a box. We also talk about why visibility matters, the importance of having more women represented in the industry and how venues and suppliers could help create more opportunities for people who are newer to the wedding world. Time stamps: 01:37 - Leanne's Background & Opera Journey 13:57 - Gender and the DJ Industry: Women in Opera, Weddings, and Beyond 19:41 - Confronting Sexual Harassment in the Industry 27:34 - Unearthing the Gender Gap: Getting On Venue Supplier Lists 35:16 - Marketing on a Shoestring: Visibility Strategies for New DJs Mentioned in this episode: Discover Venue AI for yourself Looking to take your venue into the future? Why not take a look at Venue AI for yourself. Find out more or book a demo now. | |||
| Balancing a full time career with your business. With Ade Tokan | 17 sept. 2026 | 00:56:27 | |
Show notes: This week, I'm chatting to Ade, a wedding MC and celebrant based in London and working worldwide, about exactly that. Ade has built a hugely successful wedding business, with 50 weddings this year, while continuing to work full time as a management consultant. His journey into the wedding industry was almost accidental, starting when friends asked him to MC their wedding in Athens. Five years later, he's worked on weddings around the world and has even been featured in publications including The New York Times and Vogue Weddings. If you're currently juggling a wedding business alongside another job, wondering whether you're ready to go full time, or simply trying to figure out what makes your business different, I think you're going to get a lot from this episode. Time stamps: 09:55 - Benefits to Couples: Guest Experience & Value 19:37 - Breaking Down 50 Weddings: Where Clients Come From 28:20 - When Time Becomes Precious: Balancing a 9-to-5 and a Wedding Business 40:00 - The Pipeline: When to Quit and Go Full-Time 51:52 - What I Wish I'd Known Sooner — Essential Business Advice Mentioned in this episode: Find out more about Venue AI Ready to embrace AI in your wedding venue? Take some time to find out more about Venue AI or book a free demo. | |||
| Photography, Faith and Family, how to balance it all. With Olly Knight | 10 sept. 2026 | 00:58:33 | |
Show notes: In this week's episode I'm chatting to wedding photographer Ollie Knight, who has been capturing weddings since 2011 and has photographed more than 400 couples. Based in Canterbury, Ollie has built a photography business around a documentary, unscripted approach, capturing the real moments of a wedding day rather than creating lots of staged images. But photography is just one part of Ollie's life. Alongside his business, he makes time for his family, his faith, music and his work mentoring and educating other photographers through Framed. One of my favourite parts of this conversation is our discussion around being niche. Ollie talks about how, in the early days, he sometimes compromised his documentary style because he wanted to attract more work. Looking back, he'd choose to double down on what makes his work different. And I couldn't agree more. You don't need everyone to love what you do. It's a brilliant reminder that your business doesn't have to consume every part of your life. You can build something successful while still making space for your family, your faith, your interests and the things that matter to you. FramED Instagram FramED website Mentioned in this episode: Discover Venue AI for yourself Ready to take your Venue Team into the future? Take a look at what Venue AI has to offer, find out more or book a demo now. | |||
| Running weddings in an animal park. With Stephanie Betts | 03 sept. 2026 | 01:04:20 | |
Show notes: What is it really like to run a wedding venue in the middle of a wild animal park? In this episode, I’m chatting to Stephanie Betts, Wedding & Event Sales Manager at Port Lympne Reserve in Kent, an award-winning wedding venue with a seriously unique USP. I was lucky enough to visit Port Lympne myself. From safari experiences and a stunning private orangery to exceptional customer service and a carefully curated recommended supplier list, there’s plenty that wedding businesses can learn from the way Port Lympne approaches its guest experience. Time stamps: 00:12 - Introduction to Wedding Marketing 05:34 - The Uniqueness of Portland's Wedding Experience 21:51 - Adapting to Changing Wedding Trends 30:02 - The Rise of Intimate Weddings 45:53 - Understanding Supplier Relationships in Event Management 01:01:29 - The Importance of Customer Experience in Weddings Mentioned in this episode: Discover Venue AI for yourself Looking to take your venue into the future? Why not take a look at Venue AI for yourself. Find out more or book a demo now. | |||
| Why AI is killing your marketing | 27 août 2026 | 00:31:29 | |
Show notes: Is AI killing your marketing? I’m not anti-AI, in fact, I use it every single day in my business! But I am starting to see more and more wedding businesses using AI in a way that is making their marketing sound exactly the same. In today’s episode, I’m talking about how to use AI without losing your personality, creativity and unique voice. I’ll be sharing some honesty checks to help you work out whether AI might be hurting your marketing, the difference between generative and agentic AI, and exactly how I’m using AI behind the scenes in my own business. Because AI should be your partner, not your replacement! The AI-Driven Leader: Harnessing AI to Make Faster, Smarter Decisions Time stamps: 00:03 - The Problem with Wedding Marketing 01:23 - The Impact of AI on Marketing 12:51 - Understanding AI in Business: Generative vs. Agentic 22:43 - Using AI as a Thinking Partner 26:52 - Using AI to Enhance Creativity and Efficiency Mentioned in this episode: Find out more about Venue AI Ready to embrace AI in your wedding venue? Take some time to find out more about Venue AI or book a free demo. | |||
| What it’s really like being a luxury wedding planner. With Lee Clubb-Sansom | 20 août 2026 | 00:55:11 | |
Show notes: This week I’m joined by Lee Clubb Sansom, CEO of Sarah Haywood’s luxury wedding and party planning business, to talk about what goes on behind the glamour of the industry. Lee has had a fascinating career, starting in retail at just 15 before working in premium brands including Ted Baker, AllSaints, Selfridges and Harrods. He then moved into the luxury floral world with McQueens Flowers before joining Sarah Haywood four years ago. Lee’s career journey has given him a brilliant perspective on what it takes to build and run a successful wedding business. We get into the reality of working in luxury weddings, and it isn’t always quite as glamorous as Instagram makes it look! Lee shares why staying humble is so important, why your suppliers and event partners should be treated as clients too, and what separates the people who build long careers in the wedding industry from those who disappear after a few years. Time stamps: 00:13 - Introduction to Becca Pountney 03:13 - Transitioning Careers in the Wedding Industry 15:40 - Transitioning to Employee Ownership 20:40 - Understanding the Reality of Event Planning 27:51 - Navigating Relationships in Event Planning 37:55 - Navigating Follow-Up Emails in Professional Relationships 52:32 - The Importance of Professionalism in Business Mentioned in this episode: Discover Venue AI for yourself Ready to take your Venue Team into the future? Take a look at what Venue AI has to offer, find out more or book a demo now. | |||
| Is marriage about to change forever? With Zadie Ward | 13 août 2026 | 01:02:23 | |
Show notes: Could the biggest change to marriage law in almost 200 years completely transform the wedding industry? In this week’s episode, I’m joined by Zadie Ward, a wedding celebrant, to discuss the proposed changes to marriage law in England and Wales. And what they could mean for couples, celebrants and the wider wedding industry. But before we dive into the legal changes, Zadie shares her fascinating journey from training as an actor, to working in events and communications, and ultimately finding her calling as a celebrant after conducting a friend’s wedding. We also chat honestly about the realities of building a wedding business alongside a part-time career, why networking has been one of the biggest drivers of her success, and the mindset shifts that have helped her navigate rejection, self-doubt and the pressures of marketing. Ceremonies by Zadie - Zadie’s website Time stamps: 00:06 - Introduction to Wedding Marketing Strategies 01:47 - Exploring the Journey to Celebrancy 10:39 - Navigating the Challenges of Being a Celebrant 15:27 - Navigating Social Media: The Double-Edged Sword of Marketing 21:02 - Navigating Social Media Marketing 26:38 - The Myth of Going Viral 32:22 - The Importance of Data and Tracking in Business 34:34 - The Importance of Data in Decision Making 40:02 - Understanding the Value of Investment in Business 44:54 - The Changing Landscape of Marriage in England 51:11 - The Impact of Wedding Industry Reform 01:00:24 - Finding Focus in Business: Lessons from Experience Mentioned in this episode: Discover Venue AI for yourself Looking to take your venue into the future? Why not take a look at Venue AI for yourself. Find out more or book a demo now. | |||
| How to stop sounding like everyone else. With Delia Monk | 06 août 2026 | 01:09:36 | |
Show notes: This week on the podcast I’m chatting to Delia Monk. Delia is a messaging strategist and conversion copywriter who helps business owners uncover what makes them different and then communicate it in a way that actually connects with the right people. But before that, she had a fascinating career as a political journalist before spending ten years building a successful travel business. When the pandemic completely turned her world upside down, she had to reinvent herself all over again, and that journey has shaped the way she approaches marketing today. In this episode, we chat about why so much marketing feels the same, why connection matters more than perfection, and how you can uncover what Delia calls your “spark” so your marketing genuinely reflects who you are. We also dive into storytelling, why selling doesn’t have to feel awkward, how to use AI without losing your personality, and why your existing clients are actually your best source of copywriting inspiration. Unapologetic entrepreneurship podcast Time stamps: 00:11 - Introduction to Wedding Marketing Strategies 04:46 - The Decline of Journalism and a New Beginning 11:45 - Navigating Change: A Journey Through Travel and Adversity 13:34 - The Journey to Becoming a Conversion Copywriter 25:15 - Defining Your Spark in Copywriting 27:53 - Strengths and Vulnerabilities in the Industry 35:34 - Understanding the Importance of Values in Business 41:11 - Transitioning to Effective Communication 46:15 - The Art of Story Selling 54:49 - Finding Your Unique Voice in Selling 01:02:32 - Unapologetic Entrepreneurship: A New Beginning 01:06:00 - The Power of Email Marketing Mentioned in this episode: Find out more about Venue AI Ready to embrace AI in your wedding venue? Take some time to find out more about Venue AI or book a free demo. | |||
| Reinventing the wedding showcase. With Nina Beer | 30 juil. 2026 | 00:57:40 | |
Show notes: In this week's episode I'm joined by Nina Beer, venue manager at Bugle House in Southampton, who completely reimagined what a wedding showcase could look like. Instead of focusing on selling, Nina focused on creating an unforgettable experience. From carefully curating suppliers to styling every room with purpose, every decision was designed to help couples emotionally connect with the venue and genuinely picture themselves getting married there. The results? A showcase that generated £25,000 worth of bookings, delighted suppliers and completely changed how couples experienced the venue. Time stamps: 00:15 - Understanding the Value of Marketing in the Wedding Industry 03:40 - Transitioning to New Beginnings in the Wedding Industry 09:57 - Rebranding and Marketing Strategies for the Bugle Venue 22:54 - Creating the Perfect Venue Experience 32:02 - Event Experience and Improvements 37:10 - Curating Supplier Lists: The Key to Venue Success 45:00 - The Importance of Supplier Relationships in Weddings 51:13 - Innovating the Wedding Industry | |||
| Surviving the summer as a wedding business owner | 23 juil. 2026 | 00:25:02 | |
Show notes: Summer is here, the wedding season is in full swing, and for many of us in the UK, the school holidays have officially arrived too. Whether you're juggling children at home, working back-to-back weddings, or simply trying to carve out some time to recharge, this time of year can feel incredibly full. A few years ago, I recorded an episode all about surviving the school summer holidays as a wedding business owner, but so much has changed since then. My business has grown, my children are older, and I've learned a lot about what works (and what definitely doesn't!). In this episode, I'm sharing the practical strategies I use in my own business to help me navigate busy seasons without burning out. Even if you don't have children, these tips will help you manage your workload, protect your time and build a business that supports the life you actually want to live! Becca x Time stamps: 00:19 - Surviving the Summer Holidays: An Update 05:31 - Preparing for Summer Holidays in Wedding Business 08:03 - The Power of Outsourcing and Time Management 15:45 - Finding Balance: Enjoying Time Off with Family 19:39 - Navigating Business During School Holidays 23:02 - Tips for Managing Time Off and Work Balance | |||
| Where is all your money going? With Sally O'Gara | 16 juil. 2026 | 00:52:56 | |
Show notes: In this week's episode, I'm joined by Sally O'Gara, a wedding business financial coach and chartered accountant who's on a mission to help wedding pros stop avoiding their numbers and start feeling confident about them. Now, before you switch off because we're talking about finances... stick with me. This isn't an episode full of complicated accounting jargon. It's a practical, honest conversation about why so many wedding business owners feel like they're working incredibly hard without seeing the financial rewards. And, more importantly, what you can actually do about it. Together we chat about why being fully booked doesn't necessarily mean you're profitable, how to work out which of your services are really making you money, and the simple financial habits that can completely change the way you run your business. Sally's LinkedIn Sally's Instagram Free Guide - Where is the money going? Time stamps: 00:09 - Managing Your Finances: The Importance of Professional Help 04:30 - The Journey to Financial Coaching in the Wedding Industry 09:49 - Understanding Profitability in Business 16:55 - Managing Business Finances: A Holistic Approach 20:02 - Understanding Your Business Numbers 26:42 - Understanding Profit Margins and Business Costs 32:56 - Planning for Financial Success 36:36 - Managing Cash Flow in Seasonal Businesses 46:21 - Building Financial Foundations: A Coaching Blueprint 48:23 - Gaining Clarity and Confidence in Business Finance Mentioned in this episode: Club 150 - Wedding Pro Members Lounge A private membership for wedding business owners and venues who are ready to invest in their growth. Weekly coaching from Becca, monthly guest masterclasses, and a full on-demand training vault, all inside a community capped at just 150 members. Find out more | |||
| What will set your wedding business apart? With Lee Russell | 09 juil. 2026 | 00:56:09 | |
Show notes: For over 20 years, Lee Russell has been entertaining couples across the South of England, building one of the region's most respected wedding entertainment businesses. But his success didn't happen overnight. In this episode, Lee shares how he transitioned from working as a catering manager to becoming a full-time wedding DJ, the lessons he's learned from two decades in the industry, and why networking has become the single biggest driver of his business growth. We also dive into how the wedding industry has evolved, why social media is only one part of a successful marketing strategy, and how creating unforgettable guest experiences leads to more bookings through word of mouth. Time stamps: 04:14 - The Journey to Becoming a DJ 10:47 - Assumptions and Realizations in Wedding Planning 12:00 - Transitioning to Full-Time DJing 20:15 - The Importance of Networking in the Wedding Industry 29:34 - Mistakes in the Wedding Industry 37:26 - The Impact of Technology on DJing and Events 40:06 - The Evolution of DJ Technology 46:51 - The Importance of Continuous Learning in the Industry 51:32 - The Importance of Networking in the Wedding Industry Mentioned in this episode: Club 150 - The Wedding Pro Members Lounge If you're tired of running your wedding business alone, this is the community for you. An intimate, supportive membership capped at just 150 members, with weekly coaching, expert masterclasses, and a private group of wedding pros who genuinely want to see you succeed. Find out more now! | |||
| A decade of data you need to know about. With Damian Bailey | 02 juil. 2026 | 00:55:19 | |
Show notes: This week I'm joined by Damian Bailey, founder of The Wedding Industry Awards, for a fascinating conversation about data. After surveying more than 32,000 UK couples over the last decade, Damian and his team have released a brand-new industry report packed with insights into how weddings have changed and, more importantly, what that means for wedding businesses today. We discuss why fewer enquiries don't necessarily mean fewer bookings, why reviews are more important than ever, how couples are really finding their suppliers, and what the data tells us about pricing, mobile-first marketing and changing consumer behaviour. If you've ever wondered whether what you're experiencing in your business is just happening to you, or whether it's part of a wider industry trend, this episode is full of evidence-based insights that will help you make more confident business decisions. The Wedding Industry Awards report The Wedding industry awards Instagram Time stamps: Chapters: 00:05 - Understanding the Value of Service 00:57 - Introduction to Data in the Wedding Industry 11:53 - Understanding Wedding Economics: Trends and Insights 13:58 - The Shift to Mobile: Adapting Wedding Business Strategies 24:57 - The Importance of Reviews in a Trust Recession 29:32 - The Importance of Reviews in the Wedding Industry 35:43 - The Shift in Wedding Dress Advertising 40:41 - The Changing Landscape of Wedding Financing 45:50 - Future Directions for the Annual Report 51:46 - The Importance of Community in Business Mentioned in this episode: Club 150 - The Wedding Pro Members Lounge If you're tired of running your wedding business alone, this is the community for you. An intimate, supportive membership capped at just 150 members, with weekly coaching, expert masterclasses, and a private group of wedding pros who genuinely want to see you succeed. Find out more now! | |||
| Luck or hard work - going viral on TikTok? With Georgie Mitchell | 25 juin 2026 | 01:00:40 | |
Show notes: This week, I'm joined by Georgina Rose, founder of Georgina Rose Events, creator of The Secret Society of Brides podcast, author, content creator and one of the wedding industry's biggest advocates for TikTok marketing. If you've ever wondered whether it's too late to start creating content, whether TikTok is worth your time, or how to build a business that creates multiple income streams, this episode is for you. Georgina shares her unconventional journey into the wedding industry, from leaving university after three months to growing a business that now delivers over 100 weddings a year with the support of her team. We dive into the viral Newlyweds Podcast moment that put her in front of millions of people, why she believes success isn't luck, and how strategic marketing decisions can completely transform your business. Secret Society of Brides Instagram Time stamps: 00:07 - Introduction to Wedding Marketing 04:48 - The Journey to Wedding Planning 14:06 - The Power of Personality in Social Media Marketing 36:22 - Starting a Podcast: The Journey Begins 42:55 - Navigating Business Partnerships 49:19 - Navigating TikTok: The Good, The Bad, and The Business Mentioned in this episode: Join Club 150 - The Wedding Pro Members Lounge The Wedding Pro Members Lounge is my private membership community for wedding business owners and venues, offering weekly coaching with Becca, monthly masterclasses, and an on-demand training vault. Club 150 because there's only ever a maximum of 150 members inside! When the 150 seats are gone, the doors close. Join now and experience the community for yourself. | |||
| How to stay successful for decades. With Kevin Dennis | 18 juin 2026 | 01:03:09 | |
Show notes: What does it really take to build a wedding business that lasts for more than 30 years? In this episode, I'm delighted to welcome Kevin Dennis back onto the podcast. Kevin was actually a guest back in 2024 and since then, this podcast has become award-winning, so it felt like the perfect time to invite him back for another conversation. Kevin is the founder of Fantasy Sound Event Services, Wedding IQ and host of the Mind Your Wedding Business podcast. With more than three decades in the wedding industry, he's seen huge changes in how couples plan their weddings, how businesses market themselves and how technology is shaping the future of our industry. We dive into what it really takes to stay relevant over the long term, why relationships and networking still matter more than ever and how to embrace new technology without losing the human side of your business. Mind Your Wedding Business podcast Time stamps: 00:29 - Setting Boundaries for Better Work-Life Balance 08:01 - The Journey of a Wedding Professional 18:38 - Networking in the Wedding Industry 28:28 - Embracing Technology in the Wedding Industry 34:23 - Exploring CRM Systems and AI Tools 52:38 - The Impact of AI on Technology Integration 53:01 - The Impact of AI on Podcast Pitches Mentioned in this episode: Club 150 - Wedding Pro Members Lounge A private membership for wedding business owners and venues who are ready to invest in their growth. Weekly coaching from Becca, monthly guest masterclasses, and a full on-demand training vault, all inside a community capped at just 150 members. Find out more | |||
| How to overcome the fear of being on camera. With Christian Baker | 11 juin 2026 | 00:56:43 | |
Show notes: In this week's episode, I'm joined by high-performance mindset coach and hypnotherapist Christian Baker to unpack the mindset blocks that hold so many wedding professionals back. We discuss why even the most successful business owners struggle with self-doubt, how limiting beliefs are formed, and why your brain is often working hard to keep you safely stuck where you are. Christian shares practical strategies for overcoming overthinking, building confidence, and finally showing up consistently on camera. Camera confidence with Christian Baker Time stamps: 00:00 - Understanding the Three W's 02:25 - The Journey into Hypnotherapy 10:24 - The Importance of Mindset in Business and Life 18:25 - Understanding Limiting Beliefs 28:31 - Overcoming Limiting Beliefs and Building Confidence 35:44 - Understanding Avoidance Strategies in Social Media Engagement 43:32 - Practical Tips for Overcoming Video Anxiety 45:49 - The Power of Reframing in Business 55:17 - Mindset and Social Media Success Mentioned in this episode: Club 150 - The Wedding Pro Members Lounge If you're tired of running your wedding business alone, this is the community for you. An intimate, supportive membership capped at just 150 members, with weekly coaching, expert masterclasses, and a private group of wedding pros who genuinely want to see you succeed. Find out more now! | |||
| Website mistakes you need to stop making. With Amber Lucas | 04 juin 2026 | 00:54:40 | |
Show notes: How do you feel when someone lands on your website? Proud? Excited? Confident? Or do you secretly hope nobody looks at it too closely? In this week's episode, I'm joined by Amber from calluna&thyme, who helps wedding professionals create websites that don't just look beautiful but actually work hard for their businesses. After spending 14 years working within the wedding industry, Amber understands exactly what couples are looking for when they're searching for their wedding suppliers, and why so many wedding pros end up with websites that no longer reflect who they are or the level of service they offer. We dive into the biggest website mistakes we both see time and time again, from talking too much about ourselves, to confusing navigation, weak call-to-actions and websites that leave potential clients unsure of what to do next. We also discuss why your website should be much more than an online portfolio, how to create a better experience for visitors, and why keeping your website updated could make a bigger difference to your enquiries than you realise. Whether you're planning a complete redesign, considering a website template, or simply want to improve what you've already got, Amber shares plenty of practical advice you can put into action straight away. Time stamps: 04:00 - The Transition to Full-Time Entrepreneurship 11:24 - Website Design Mistakes in the Wedding Business 17:56 - The Importance of Clear Calls to Action on Your Website 25:17 - Updating Website Images for Weddings 37:30 - Choosing the Right Website Platform: Showit vs Others 41:41 - Choosing the Right Website Template for Your Business 49:42 - Collaborative Website Strategies Mentioned in this episode: Join Club 150 - The Wedding Pro Members Lounge The Wedding Pro Members Lounge is my private membership community for wedding business owners and venues, offering weekly coaching with Becca, monthly masterclasses, and an on-demand training vault. Club 150 because there's only ever a maximum of 150 members inside! When the 150 seats are gone, the doors close. Join now and experience the community for yourself. | |||
| Why every Wed Pro needs to be a good speaker. With Chris Binns | 28 mai 2026 | 01:02:05 | |
Show notes: This week on the podcast, I am joined by wedding DJ, MC and speaker Chris Binns to talk about why public speaking is such an important skill for every wedding professional — not just DJs and hosts. From speaking confidently on social media to holding the energy in a room on a wedding day, Chris shares how improving your communication skills can completely transform your business, confidence and client experience. Chris opens up about his journey from construction project management into weddings, how he built confidence behind the microphone, and the mistakes and lessons that shaped his career. Together, we discussed authenticity, networking, social media confidence, stage presence, and why so many wedding pros are holding themselves back by being afraid to show up online. Time stamps: 00:21 - Introduction to Wedding Business Marketing 02:02 - The Journey of a DJ: From Bedroom to Weddings 18:23 - The Importance of Authenticity in Performance 24:52 - Navigating Authenticity in Marketing 29:50 - The Importance of Data in Marketing Decisions 51:10 - Understanding MC Energy Types 54:40 - Identifying Your MC Style and Authenticity Mentioned in this episode: The TikTok Pro Course is back this June! Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in. | |||
| Do couples still book via Hitched? With Chloe Lansdowne | 21 mai 2026 | 00:48:34 | |
Show notes: This week on the podcast, I’m joined by Chloe Lansdowne, Head of Marketing at Hitched, to chat about what couples are really looking for when they search for wedding suppliers online. We talk about why great photos and clear, detailed listings matter so much when it comes to attracting the right enquiries, and how couples are making decisions in a world where they’re constantly overwhelmed with choice. Chloe shares some brilliant insight into how wedding businesses can stand out by building trust, showing personality and creating an emotional connection through their marketing. We also dive into how platforms like Hitched can help boost visibility, what makes a supplier profile actually work, and the small changes that can make a big difference to the quality of leads you receive. Time stamps: 00:39 - Introduction to Wedding Marketing Strategies 01:00 - Introduction to Wedding Marketing and Planning 12:19 - Navigating Vendor Relationships in Wedding Planning 14:55 - The Importance of Niche Marketing in the Wedding Industry 23:52 - The Changing Landscape of Wedding Vendor Marketing 26:14 - Understanding the Importance of Listings in Wedding Vendor Success 34:25 - Vendor Visibility and Marketing Strategies 37:49 - Navigating Communication and Avoiding Ghosting 46:02 - The Fast-Paced World of Marketing Mentioned in this episode: The TikTok Pro Course is back this June! Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in. | |||
| How data and market research creates venue success. With Wenna Hicks | 14 mai 2026 | 00:49:54 | |
Show notes: This week on the podcast, I’m speaking to venue consultant and co-owner of The Barn at Pengelly, Wenna Hicks, about wedding venue success and how data-driven decisions can transform bookings and business growth. We explore Wenna’s journey from corporate consulting into the wedding industry and how she applies strategic thinking, market research, and customer insights to improve venue performance. We also discuss pricing strategy, CRM systems, social media marketing, supplier relationships, and the importance of transparency in increasing wedding venue bookings. The Barn at Pengelly Instagram Time stamps: 00:02 - The Importance of Transparency in Venue Marketing 01:44 - The Journey from Corporate Consulting to Wedding Venue Owner 09:22 - The Journey to First Bookings 14:17 - Challenges and Growth in Business Operations 26:05 - Navigating Pricing Strategies in the Wedding Industry 31:01 - Building Relationships with Suppliers 34:55 - The Role of Social Media in Modern Marketing 42:55 - Investing in Business Education and Networking 47:36 - The Importance of Mindset in Business Growth Mentioned in this episode: The TikTok Pro Course is back this June! Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in. | |||
| Why is marketing always the first thing you drop? With Tayler Cusick-Hollman | 07 mai 2026 | 01:01:40 | |
Show notes: This week on the podcast I caught up with Tayler Cusick-Hollman, founder of Enji and a great industry friend of mine! We explore the tendency of business owners to cling to familiar practices, even when they yield diminishing returns, highlighting the necessity for innovation in response to market shifts. Additionally, we delve into the concept of the "trust recession," a phenomenon impacting customer perceptions and the imperative for authenticity in marketing efforts. As we navigate through these topics, we aim to provide actionable insights that empower our listeners to embrace change and enhance their marketing effectiveness. Time stamps: 06:16 - Understanding the Trust Recession in Marketing 20:02 - The Reality of Marketing in the Wedding Industry 29:31 - The Importance of Consistency in Marketing 37:09 - The Importance of Effective Marketing Tools 54:56 - The Importance of Continuing Education and Community Mentioned in this episode: The TikTok Pro Course is back this June! Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in. | |||
| Is Bridebook still relevant in 2026? With Zoe Burke | 30 avr. 2026 | 00:43:40 | |
Show notes: This week on the podcast I'm chatting to Zoe Burke, the global head of brand content and social at Bridebook. We delved into the complexities that couples face when navigating the amount of options available to them. Drawing from her extensive experience in the wedding industry, Zoe emphasises the importance of personalisation and the evolving role of directories in facilitating vendor selection. Time stamps: 00:02 - Navigating the Wedding Planning Process 00:37 - The Journey into the Wedding Industry 16:39 - Understanding the Modern Wedding Directory Landscape 27:21 - Understanding Couples' Expectations in Wedding Planning 38:18 - The Importance of Personal Connection in Marketing Mentioned in this episode: The TikTok Pro Course is back this June! Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in. | |||
| A life full of temporary friends. With Fausto Pifferrer | 23 avr. 2026 | 00:44:10 | |
Show notes: This week I'm speaking to Fausto Pifferrer, co-founder of Blue Elephant Events and Catering. We discuss the critical necessity of fostering strong relationships with venues, which serve as the cornerstone of sustained success in this competitive arena. Fausto, with a career spanning over four decades, shares invaluable insights on the significance of treating both clients and staff with the utmost respect, thereby enhancing efficiency in business and overall service quality. Time stamps: 00:01 - Navigating the Industry's Challenges 04:08 - Starting a New Journey in Catering 13:20 - Lessons from the Wedding Business 17:46 - Building and Maintaining Venue Relationships 23:21 - The Journey of Writing a Book Mentioned in this episode: The TikTok Pro Course is back this June! Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in. | |||
| Lessons learnt running Wed Pros Live | 16 avr. 2026 | 00:47:32 | |
Show notes: From the very start, I wanted Wed Pros Live to bring together brilliant speakers who really know their stuff and know how to connect with a room. Just as importantly, an audience of wedding professionals who were ready to learn, share, and get stuck in. The energy in the room was incredible, especially from the attendees right from my Spice Girls entrance through to every single session, it set the tone for such a special day. The quality of the talks reflected exactly what I hoped for: practical, insightful sessions that sparked real conversations and gave people ideas they could take straight back into their businesses. Because the best speakers don’t just share information, they inspire action. They get you thinking differently, challenge what you’re doing, and leave you feeling motivated to make real changes. As I start planning for 2027, that bar isn’t moving—it’s getting even higher. I’m focused on creating an event that feels welcoming, inspiring, and genuinely valuable for every wedding pro in the room. Everything we learned from our first event is shaping what comes next, and I can’t wait to build on it. Wed Pros Live 2026 video recap Time stamps: 00:11 - Reflecting on Wed Pros Live 05:41 - Creating a Successful Wedding Conference 14:15 - The Importance of Quality Speakers 17:07 - The Importance of Audio Visual Quality in Event Planning 24:46 - The Importance of Details in Event Planning 31:22 - Finances and Event Management 35:20 - Feedback Reflections 42:32 - Planning for Wed Pros Live 2027 Mentioned in this episode: The TikTok Pro Course is back this June! Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in. | |||
| Is website copy still THAT important? With Andrea Shah | 09 avr. 2026 | 00:46:21 | |
Show notes: This week I'm chatting with Andrea Shah, a seasoned wedding copywriter. We discussed whether website copy is still that important and Andrea explains the fundamental shift in client expectations, emphasising that modern couples are increasingly seeking clarity and transparency particularly in pricing pages. Time stamps: 00:00 - The Convenience of Voice Notes in Wedding Planning 06:18 - Shifts in Wedding Industry Marketing 09:12 - The Importance of Clear Communication on Pricing Pages 22:32 - The Impact of AI on Wedding Industry Strategies 28:28 - Common Mistakes in Website Copy 37:40 - The Importance of Multi-Channel Marketing 39:21 - The Importance of Educating Clients on Costs Mentioned in this episode: The TikTok Pro Course is back this June! Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in. | |||
| How to get your wedding business into AI search. With Charlie Marchant | 02 avr. 2026 | 00:52:48 | |
Show notes: This podcast episode features an insightful discussion with Charlie Marchant, the CEO of Exposure Ninja. We discussed the impact of AI and SEO on the marketing landscape within the wedding industry and how to get your wedding business into AI search. As we navigate the complexities of AI search, we emphasise the necessity for wedding business owners to establish a coherent and transparent online presence, particularly regarding pricing. Furthermore, we explore actionable strategies that can enhance visibility across various AI platforms, and look at the importance of aligning website content with consumer expectations and search behaviours. Time stamps: 00:18 - Introduction to Wedding Business Growth 07:27 - Understanding the Shift to AI in Search Marketing 21:32 - Navigating AI and SEO for Wedding Businesses 28:04 - Understanding AI and Pricing Strategies 43:51 - Navigating AI and Search Visibility Mentioned in this episode: The TikTok Pro Course is back this June! Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in. | |||
| How can new wedding businesses make a good impression? With Vim Ziyambe | 26 mars 2026 | 00:44:32 | |
Show notes: In this weeks episode, we explore the question: How can new wedding businesses make a good impression? Through Vim’s journey from registrar to celebrant, it becomes clear that confidence, authenticity, and showing up consistently are key. Vim shares honest insights into the challenges of starting out, the importance of investing in the right support, and how embracing what makes you different can become your greatest strength. Time stamps: 00:20 - Introduction to the Wedding Pros Podcast 10:05 - Transitioning from Employment to Self-Employment: The Journey of a Celebrant 10:11 - Starting a New Chapter: Transitioning from Registrar to Celebrant 23:25 - Embracing Visibility and Authenticity on Social Media 36:57 - Embracing Inclusivity in Spaces Mentioned in this episode: The TikTok Pro Course is back this June! Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in. | |||
| The journey to sustainability. With Michelle Miles | 19 mars 2026 | 00:47:26 | |
WedProsLive: London waitlist, Ireland tickets, WedProsLive 2027 Show notes: This week I'm chatting to Michelle Miles. We looked at journeys to sustainability and explored the tangible actions that wedding professionals can undertake to foster sustainability within their businesses. To enhance a competitive edge whilst contributing positively to the environment. SME Climate Hub inc. simple carbon calculator Navigating the Path to Net Zero: A Guide for Wedding Professionals Time stamps: 00:15 - Introduction to Sustainable Wedding Business Strategies 02:42 - Shifts in Sustainability in the Wedding Industry 09:48 - The Importance of Community in Sustainable Business Practices 18:53 - Understanding Carbon Literacy Training 20:58 - Understanding Carbon Literacy and Its Impact 33:32 - Practical Steps to Carbon Reduction 37:29 - Preparing for a Successful Conference 45:09 - Embracing Messy Action in Sustainability Mentioned in this episode: The TikTok Pro Course is back this June! Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in. | |||
| Are wedding directories dead? With Nikita Thorne | 12 mars 2026 | 00:49:31 | |
Wed Pros Live Show notes: This week on the podcast I spoke to Nikita Thorne, an esteemed strategist at Guides for Brides, we delve into the necessity of understanding our target audiences as wedding businesses. Nikita addresses the misconceptions surrounding wedding directories, elucidating their ongoing relevance and the strategies to leverage them effectively in a digital age dominated by AI. Why wedding businesses need directories more than ever Time stamps: 00:00 - Understanding Audience Engagement on Social Media 02:28 - The Impact of AI on the Wedding Industry 11:47 - The Evolution of AI in Marketing 20:24 - The Evolution of Social Media Marketing 26:33 - The Evolution of Wedding Marketing Strategies 34:20 - Learning from American Speakers: Insights and Perspectives 41:41 - The Importance of Networking in the Wedding Industry 44:24 - Navigating Industry Connections and Networking Opportunities Mentioned in this episode: The TikTok Pro Course is back this June! Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in. | |||
| How data can move our wedding businesses forward. With Ciara Crossan | 05 mars 2026 | 00:56:03 | |
Didn't get a Wed Pros Live ticket? Get on the waiting list! Show notes: This week I'm catching up with Ciara Crossan, throughout the episode, we explore the significance of utilising technology, such as Customer Relationship Management (CRM) systems, to streamline operations and enhance client interactions. We addressed the necessity of data driven decision making, as understanding market trends and client preferences can significantly impact a business's success. Time stamps: 00:23 - Introduction to Wedding Business Strategies 02:03 - The Evolution of Wed Pro and the Wedding Industry 10:36 - The Importance of Authenticity in Business 23:57 - Navigating Chaos in the Wedding Industry 24:07 - The Birth of an Idea 38:44 - Understanding Wedding Trends and Marketing Strategies 46:45 - The Importance of Networking at Industry Events 48:45 - The Power of Connection and Community Mentioned in this episode: The TikTok Pro Course is back this June! Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in. | |||
| The truth about getting visible with Renee Dalo | 02 mars 2026 | 00:50:23 | |
Not got a ticket? Get on the Wed Pros Live waiting list! Show notes: This week I spoke to Renee Dalo about how vital it is for wedding professionals to embrace visibility, especially in an evolving digital landscape dominated by social media platforms. We also discussed habits that business owners can adopt for the most success. Time stamps: 00:09 - Introduction to Wedding Business Growth 04:48 - Shifts in the Wedding Industry 11:00 - Visibility and Authenticity in Business 17:01 - The Impact of Visibility on Social Media Engagement 23:50 - The Importance of Content Creation Structure 29:07 - Embracing the 1% Better Mindset 31:02 - The Importance of Morning Routines and Microhabits 38:02 - Building Community at Conferences 41:39 - The Importance of Energy and Connection at Events 48:05 - Embracing Authenticity in Business | |||
| Is traditional press still relevant to the wedding industry? With Meghan Ely | 26 févr. 2026 | 00:44:03 | |
Show notes: Meghan Ely, from is back on the podcast to chat about how the wedding industry is shifting and what that means for your visibility in 2026. We dive into buyer behaviour, the evolving role of press, styled shoots, and why “purposeful visibility” matters more than ever. Plus, Meghan shares what makes a great speaker, why in-person events still count, and the one thing she wishes she’d learned sooner in business. Time stamps: 00:06 - The Importance of Understanding Your Audience 06:12 - The Impact of Celebrity Engagements on Wedding Trends 10:50 - Shifts in the Wedding Industry 19:10 - The Evolution of Wedding Industry Marketing 23:51 - The Importance of Purposeful Visibility 34:20 - The Importance of Great Speakers at Conferences 40:51 - Finding Balance in Professional Commitments | |||
| Does the legal stuff really matter? With Leah Weinberg | 19 févr. 2026 | 00:43:42 | |
Show notes: This week I'm chatting to Leah Weinberg, an accomplished lawyer and wedding planner. Leah delved into the necessity of having well-drafted contracts that can safeguard wedding businesses against unforeseen complications. We discussed the importance of understanding intricacies of legal documents. We explore actionable strategies to ensure that wedding professionals are not only compliant with legal obligations but are also equipped to navigate the complexities of client relationships. Time stamps: 00:00 - Introduction to Wedding Business Essentials 02:26 - The Evolution of a Wedding Lawyer 13:59 - Understanding Legal Protections for Small Businesses 21:12 - Understanding Client Disputes and Effective Contract Management 28:23 - Understanding the Relevance of Legal Expertise for Wedding Professionals 36:41 - The Importance of In-Person Networking 38:20 - The Comparison Trap in Business Mentioned in this episode: The TikTok Pro Course is back this June! Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in. | |||
| How do we stay relevant to a tech generation with Anshika Arora | 12 févr. 2026 | 00:44:45 | |
Last few Wed Pros Live tickets! Show notes: This week I spoke to Anshika Arora, a wedding industry expert and founder of a CRM platform, about why wedding professionals need to rethink how they show up for Gen Z couples, who now make up over 50% of the wedding market. We talked about how technology is transforming the wedding planning experience, from the need for more interactive and authentic communication on websites and social media to being upfront about pricing. Anshika's Instagram Anshika's LinkedIn Time Stamps: 02:00 - Transitioning into the Wedding Business Landscape 03:26 - Understanding Gen Z in the Wedding Industry 25:00 - Launching a New Conference: Becca's Journey 39:54 - The Power of Networking in Business 42:54 - Exploring Networking and Technology in Weddings Mentioned in this episode: The TikTok Pro Course is back this June! Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in. | |||
| How to get your wedding business to show up boldly on Instagram. With Elizabeth Marberry | 05 févr. 2026 | 00:57:13 | |
Last Wed Pros Live tickets! Show notes:This week I'm chatting to Elizabeth Marberry. We discussed the critical role of social media in modern business, particularly focusing on Instagram marketing strategies that are essential for wedding professionals. Elizabeth shared her journey of growing her brand through use of social media, transitioning from traditional marketing methods and using platforms like Instagram and TikTok. Simple & Proven Ways to *Finally* Make Money on Instagram Time Stamps: 00:00 - Building Connections Through Storytelling 03:42 - Starting the Journey into the Wedding Industry 20:27 - The Power of Storytelling in Social Media Marketing 29:21 - Transitioning Through Life's Seasons 44:43 - Exploring New Places: Elizabeth's First Trip to Ireland and London | |||
| Can you run your own paid ads? With Mark Chapman | 29 janv. 2026 | 00:48:31 | |
Show notes: This week I spoke to Mark Chapman, President of the I Do Society and the wedding industry's leading expert in Google Meta and TikTok ads. We discussed the significance of paid advertising strategies in 2026, emphasising the evolving landscape of social media and the pivotal role of short-form video content. Find out more about the DIY Ads courses use code BECCA for a discount Get your tickets for Wed Pros Live! Time stamps: 00:11 - The Impact of Live Events on Personal Growth 04:17 - Navigating the New Era of Wedding Business Marketing 10:03 - The Evolution of Wedding Advertising Strategies 22:53 - Deciding Where to Allocate Advertising Resources 26:09 - The Shift in Advertising Strategies 39:27 - The Impact of AI on Advertising 40:51 - Transitioning to In-Person Events Mentioned in this episode: The TikTok Pro Course is back this June! Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in. | |||
| Becoming the CEO of your wedding business with Mycah Bain | 22 janv. 2026 | 00:46:54 | |
This week I'm chatting to wedding photographer Mycah Bain. We discussed her philosophy that success in the wedding industry is not solely defined by financial metrics but rather by the joy and fulfilment derived from her work. She reflects on her early career, the challenges of burnout, and the pivotal decisions that led her to establish a balanced approach to business. Get your tickets for Wed Pros Live Time stamps: 00:14 - Introduction to Wedding Business Strategies 00:29 - Embarking on the Journey of Wedding Photography 11:48 - Embracing Change: The Journey to Self-Care and Business Growth 17:33 - Transitioning to a Team-Based Business Model 31:24 - Understanding Money Mindset 37:52 - Embracing Change: The Role of AI in Business 40:26 - Defining Your Dream Life | |||
| The Future of Wedding Venues with Daisy Bradley | 15 janv. 2026 | 00:47:58 | |
Show notes: This week I'm speaking to Daisy Bradley about the evolution of the wedding industry, focusing on the operational challenges and marketing strategies that define success for venues like Post Barn. Daisy recounts her personal journey through the hospitality sector, and now the wedding industry. Daisy highlights the significance of fostering a strong team culture that prioritises client relationships, ensuring that every couple feels a personal connection to the venue and its staff. Time Stamps: 00:00 - Building Connections in Wedding Business 01:24 - The Journey to the Post Barn 11:33 - Embracing Change in the Wedding Industry 24:01 - Building Relationships with Suppliers 36:41 - The Changing Landscape of Wedding Planning 44:43 - Navigating Wedding Planning: The Evolving Landscape | |||
| Are you and your wedding business aligned? With Lina Orsino-Allen | 08 janv. 2026 | 00:56:39 | |
Are you and your wedding business aligned? Today I'm catching up with Lina Orsino-Allen, half of Lina and Tom Photography. Lina's ethos is to see you grow a soul led business that can thrive without burnout. I've known Lina as part of the wedding industry for nearly 10 years, so it's an absolute pleasure to have her on the podcast today. Lina will also be part of my real wed pro panel at Wed Pros Live London - we hope to see you there! Book your ticket for Wed Pros Live. Chapters:
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| Growing your wedding business in 2026 | 01 janv. 2026 | 00:39:58 | |
Planning on growing as a wedding business in 2026? Entering the new year today I want to reflect upon 2025 and set new goals for the year ahead. The wedding industry has a lot in store for us in 2026, lets prepare together and get ready for a successful year! Time Stamps:
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| Merry Christmas 2025 | 25 déc. 2025 | 00:04:05 | |
Today I want to wish you all a very merry Christmas - thanks for all your support this year! Chapters:
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| Why getting your time back matters - With Colleen Carswell | 18 déc. 2025 | 00:52:19 | |
Do you feel like you never have enough time to get everything done in your business? Do you truly know what you use your time doing right now? Today I'm chatting with Colleen Carswell, CEO of Structured to Scale about how to audit your time, and become more effective in your wedding business. Time Stamps: 00:03 - The Importance of Time in Business 03:00 - The Journey of a Wedding Planner 16:08 - Understanding Time Audits for Business Efficiency 22:51 - The Importance of Time Management and Delegation 32:31 - Breaking the Productivity Mindset | |||
| Navigating the 'experience era' with Julie Comfort | 11 déc. 2025 | 00:49:01 | |
We are living in an 'experience era' where events need to go deeper than just logistics and design. Today I'm chatting with Experience Designer - Julie Comfort about her work in this field. As founder of The Experiential Wedding - she works alongside couples and planners to design the experience for their event, ensuring the event is remembered long after it has finished. Find out more: https://www.theexperientialwedding.com/ The retreat: https://www.theexperientialwedding.com/workshops Time Stamps: 00:00 - The Importance of Experience Design in Wedding Planning 06:15 - Exploring the Journey to Experience Design 10:48 - Creating Meaningful Experiences at Weddings 21:20 - Creating Memorable Wedding Experiences 28:23 - The Importance of Experience Design in Weddings 35:51 - Introduction to Experience Design in Weddings | |||
| Lessons learnt in Las Vegas in 2025 | 04 déc. 2025 | 00:46:49 | |
It's that time of the year where I recap everything I learnt this year during my trip to Las Vegas (and San Francisco). Wedding MBA is one of my favourite times of the year, you can't help but be inspired when speaking at the worlds biggest wedding industry conference. I share all the lessons learnt on my travels and you will hear from some of the speakers and sponsors of my new event Wed Pros Live about why they think Wedding Industry Conferences are ALWAYS worth attending. Attend Wedding MBA 2026 (Use code Becca at checkout) Attend Wed Pros Live in Ireland or London in 2026 Time Stamps: 00:14 - Recap of Lessons from Vegas 02:24 - Lessons from Vegas: The Importance of Premium Service 15:54 - Creating Inclusive Spaces: The Importance of Community 25:18 - The Importance of Content Creation | |||
| Scaling your wedding business to new heights with Samantha Gilchrist | 27 nov. 2025 | 00:53:37 | |
Are you ready to start scaling your wedding business to new heights? Today I am chatting with the founder and CEO of the Gilchrist collection -Samantha Gilchrist. It's one of the most inspiring conversations I have ever had as she shares her journey from wedding photographer to owner of 12 wedding venues in the UK and USA. Find out more about the Gilchrist Collection Time Stamps: 00:00 - Evaluating Team Performance in Small Businesses 01:01 - The Journey to Wedding Photography 12:04 - Transitioning from Photography to Venue Ownership 29:15 - Transitioning to Multiple Venues 36:03 - Expanding Horizons: Entering the American Wedding Market | |||
| How to maximize ROI at a wedding show. | 20 nov. 2025 | 00:56:33 | |
Today I am chatting with Sonia Bhayani - sales and partnership director at the National Wedding Show. We discuss why wedding shows still have a place in 2025 and beyond and how the National Wedding Show is staying current. We talk about how to approach wedding shows and the best ways to ensure you get the return on investment when you exhibit. Find out more about the National Wedding Show Download my Wedding Show Checklist Time Stamps: 00:25 - Introduction to Wedding Business Marketing 05:02 - Discovering the Wedding Show Experience 07:02 - The Importance of Wedding Shows 13:21 - Understanding Demographics in Wedding Shows 24:58 - Mistakes to Avoid at Wedding Shows 31:51 - Preparing for a Successful Show: Stand Design and Strategy 34:05 - Opportunities for Engagement at Wedding Shows 43:47 - Understanding Exhibitor Support and Costs 47:50 - Keeping the Show Fresh: Innovations for Future Events | |||