Explore every episode of the podcast Wedding MBA Podcast

A.I. And The Content Apocalypse with Sara Margulis, Co-Founder and CEO Honeyfund.com. Convert videos to blogs, pamphlets to e-books, and social media snippets to emails with your new A.I. assistants.
• Reduce creative burnout and save time
• Use A.I. for efficient content strategies. charmiq.ai. starry.ai. Adobe Firefly

Sure-Fire Sales Techniques with Bethel Nathan, Owner, CeremoniesByBethel.com & ElevateByBethel.com. Good quality sales leads have become more challenging to find. How do you book more weddings and increase your sales game?
• Best ways to find new leads
 Overcome sales objections

Wedding Show Success with Lindsay J. Williams, Owner, The Bridal Show Blueprint. LindsayJWilliams.com.
 It’s time to give wedding shows another chance. Make every face-to-face event work for you.
• Pre-show marketing campaigns
• Analyze and determine the right show • Book appointments at your next show. LindsayJWilliams.com/quickstart. LindsayJWilliams.com/group

CASH FLOW ROLLER COASTER with Matt Radicelli, Owner, MentorPods.com.
Just like the ups and downs of a roller coaster, wedding pros struggle with consistent cash flow.
• Navigate cash flow ups and downs
• Free tools for predictable cash management • Strategies to stabilize financial fluctuations https://www.mentorpods.com/clint
https://www.mentorpods.com/weddingmbapodcast

Styled Shoots with Katie Cotton, Owner, CottonRougeandCompany.com.  
A place setting so flawless it doesn’t look real. You need the latest colors, themes, and details. With the average engagement lasting 15 months, by the day of the wedding, the look can be out-of-date. Stay ahead of your competitors with these styled shoot techniques.
• Put together a wedding pro team

Extravagant Celebrations with Fausto Pifferrer, Co-Owner, BlueElephantCatering.com.
When it comes to creating the ultimate event, it’s all about the execution. Even the most creative ideas are nothing without the event planner’s vision and direction.
• Social worthy inspiration.

Lead, Hire, And Expand Your Workforce with
Talmar Anderson, Owner, Boss HQ. yourbosshq.com. How can the employees focus if their boss needs a crash course on leadership? What is the best way to delegate the day-to-day tasks while keeping a finger on the pulse of business strategies?
• First steps to expand your team
• Stop making these hiring mistakes

Get Paid For ALL Your Time
Renee Dalo, Owner, Moxie Bright Events. MoxieBrightEvents.com.
As a planner, you manage more details than any other wedding specialty. All you have to sell is your expert time. Get paid for all the time you invest in each wedding.
• Day-of, wedding management, partial planning, and full service • Negate competitors who over-promise and undercharge

More Profit - Less Drama with Braden Drake, Owner, Braden Drake LLC Attorney & Tax Professional. NotAVGLaw.com.
Creatives don’t get into the wedding business. If you don’t do your homework, you will over-pay. Industry-specific concerns are niche and necessary. Find some money you’ve been leaving on the table.
• Deduction guide for wedding pros
• S Corp vs LLC
• Guideline for contractors and employees

Venue Marketing For Maximum Reach with Colleen Carswell, Owner of Smoky Blue Events. SmokeyBlueEvents.com.
Other wedding pros have your preferred vendor list to maximize their word of mouth referrals, but who’s spreading the word about your venue? Get featured in local and national outlets and build instant trust, authority, and credibility with engaged couples. 
Reach couples without the social media grind
Create content that lasts for years, not hours
Get more promotions from others for free

MBA Level Operations Advice with Bethel Nathan, Owner, Ceremonies By Bethel & Elevate By Bethel. ElevateByBethel.com.
Owning a wedding business can be terrifying. You risk everything when you start or expand it. Avoid these horrifying entrepreneurial fails.
• Unexpected business emergencies • Successful business goal-setting
• Recover from bad reviews

Business First Impressions with Becca Pountney, Wedding Industry Marketing Consultant. BeccaPountney.com
In a fraction of a second, prospective couples form opinions about your company. This instant judgment happens when they look at your website, social media posts, email, or talk with you on the phone. How do you make a stellar first impression that ultimately leads to a sale?
• Proven first-impression digital techniques
• Repair a flubbed first impression
• In-person and virtual impression do’s and don’ts

Websites That Captivate And Convert with
Marc McIntosh, Team Wedding Marketing. teamwedding.com.
How many times have you clicked off or silently judged someone’s online storefront? Your immediate response is from a first impression you can’t erase. A stellar website increases credibility, brand awareness, organic traffic, and new leads.
• Five components of a successful website • Optimize user experience and conversions • Real cost of not getting it right

Guide To Book Better Clients with Margaux Fraise, Owner, Wedding Summit Series. harmonycreativestudio.com
How do you distinguish the difference between solid inquiries and time wasters? Wedding planners are often told to reject the wrong clients early in the inquiry process. Are you confident you aren’t eliminating clients who will become your greatest allies? Discover the warning signs you should look for so you don’t end up with badly behaved clients.
• Potential red flags that will surprise you
• Keywords that indicate price shoppers vs genuine leads
• When clients want you to change your contract

Fake Lead Philosophy with Alan Berg. AlanBerg.com. You get lots of inquiries, but they don’t convert to sales. Are they real leads or time-wasting fakes? Also, do your responses not connect with how you reply? If your old techniques don’t work, it’s time for a refresh. Fine-tune your inquiry process into a profitable sales machine.
• Spot a fake lead from a real one
• Should you reply to leads from different sources • Get better ROI from your current leads

Preseason chat with Joe Rare. WeddingBookingSystem.com. What is automated marketing? The difference between marketing, advertising, and sales. What is ringless voicemail? How Joe's company tests a wedding market.

Preseason with Jennifer Bernal. HouseofBernal.com. How does a floral design company grow to the top of its market in only three years? How to network effectively. How to find the right market for your business.

Preseason chat with Elizabeth Marberry. ElizabethMarberry.com. How to turn Instagram followers into clients. Create content for your specific ideal client. Use your bio effectively. Do the call to action correctly. "Tag your fiancé!". Repost the most viewed content.

Preseason with Shannon Tarrant. WeddingVenueMap.com. Prospects are taking longer to book. When are the Peak and Off-Peak seasons? The two-week special. Discounts or added value? Who holds the power? When is a client too difficult?

Preseason chat with Kristin Banta. KristinBanta.com. How does she discover the right design for her clients? How did Kristin achieve her incredible success? She shares some of her marketing strategies and what scares her.

Preseason chat with Renee Dalo. ReneeDalo.com. How to avoid burnout. How a business and career coach can help you. The most successful event professionals are open and curious. How Renee dealt with her performance nerves.

Preseason chat with Mark Chapman. The IDoSociety.com. Online advertising. What platforms are most effective? What is the difference between advertising on Google and Meta (Facebook and Instagram)?

Preseason episode with Sara Dunn. SaraDoesSEO.com. How to improve the SEO of your website over time with baby steps regularly. How to use keywords. How to make the images on your site discoverable by Google. Get free resources at SaraDoesSEO.com. Use the discount code "Clint" to get $20 off when you buy tickets to the Wedding MBA Conference.

Pre-season with Meghan Ely. OFDconsulting.com. What is publicity? What are media producers looking for? Is social media a good publicity platform? Should you write a book?

Pre-Season episode with Rob Schenk. WeddingIndustryLaw.com. How do you protect your business if the client moves the date of the event? Do you need malpractice insurance? What to do if your supplier doesn't get you what you need in time.

Wedding MBA Conference 2023 recap with Becca Pountney. www.beccapountney.com Interviews with attendees and speakers.

Obsession-Worthy Trends with Andrea Eppolito, Owner, Andrew Eppolito Events. AndreaEppolito.com. Wedding trends are constantly evolving and emerging.
From hosting small, intimate weddings to non-traditional parties, we see
major wedding trends on the horizon. Research the newest wedding ideas
and be two steps ahead of your competitors.

Increase The Demand For Planners with Megan Gillikin, Owner, of The Planners Vault & Weddings For Real. Why do only 30% of wedding couples hire a professional wedding
planner? You know you can save them time and money and make their
wedding day stress-free. Education outreach can change the way your
wedding market sees the true role of a wedding planner.
• Build lucrative partnerships with venues

Wed Talk. Booking Hotels Will Never Be The Same with Cayce Turbeville of Groups 360 and GroupSync.com.  How Cayce booked her complimentary wedding block on GroupSync in 10 minutes! Save time and reduce stress with quick tools for wedding planners!

Organic Content with Nayri, Wedding Fashion Expert, Lovella Bridal. Wedding couples trust organic content over paid advertising because of authenticity. Non-paid exposure builds engagement and develops a community with other wedding pros, current couples, and prospective clients.

Wed Talk with Brian Franklin of Vows and Speeches. VowsAndSpeeches.com. Don’t struggle to find the right words.
We’ll help you find them.
Highly personalized, human-written, custom vows, wedding speeches, and 
Full ceremony scripts for officiants.

Improve Your Website with Alan Berg, CSP, Global Speaking Fellow. AlanBerg.com. Our websites are the most important "employee"
. They work for us 24/7. Whether you need a new website, just launched one, or are getting ready for a change, Alan will give you tips on how to make any site more effective.

Avoid Burnout with Jennifer Trotter, Owner, of Lip Service Makeup. Burnout hits high achievers the hardest because you feel like you should
always be able to manage it all. But sometimes enough is enough.
• Warning signs
• Best ways to cope with burnout
• Action plan for positive workplace

Boost Your Income with Braden Drake, Owner, Braden Drake, LLC, Attorney & Tax Professional. notavglaw.com. Tax deductions don’t happen by accident, it takes skill,
precision, and expertise to avoid overpaying. Get proactive and learn how
to keep more of the money you make.
• Increase your take-home pay
• IRS red flags
• Lesser-known tax deductions

How To Show Up On Local Searches with Sara Dunn, Wedding SEO Specialist, Sara Does SEO. Ninety-two percent of engaged couples will choose a wedding business that ranks on the first page of local search.
• Include photos that boost your ranking
• Optimize web presence for local organic search
• Reviews, map embedding, and local/destination search

Handle DJ Objections with Ben Herman, Founder + Mentor, DJ University. profitabledj.com/PDJ-mastermind. Find out which sales obstacles you
can convert into bookings.
• Is the budget really the issue
• Words and phrases to avoid

Your Legal Blind Spots with Rob Schenk, Trial Attorney & Editor of WeddingIndustryLaw.com. Your star employee leaves with your client database. How do you protect your business?
• Critical phrases for every contract
• Essential insurance types and limits

Marry Organic And Paid Media with Christie Osborne, Owner and founder, of Mountainside Media. Strategically use your organic posts with a simple advertising strategy that decreases ad costs and increases sales leads.
• Adjust your organic strategy to support low-cost ads • Social ads that build a powerful client pipeline
• Real-life posts and ads that set you apart

Wed Talk with Ben Chernivsky of Gifyyy Booth. Gifyyy
The Gifyyy Photo Booth. Only 12 pounds! Small footprint, easy to set up and use! Collects phone numbers for future marketing!

Planner's Guide To Max Profit with Terrica, Terrica Inc & Wedding Pro Workshop, CEO. When you started your planner business, even outrageous requests sounded fun. Now you value your limited time. How do you price all those little extras that add up?
• Charge for all planner/designer services
• Monetize services that go beyond the contract

Secret Strategies For Corporations and LLCs with Michael Wedaa, Author, Incorporation Specialist, and Business Consultant. Take a look at the exciting side of corporations and LLCs. Dive into some basics and explore advanced secret strategies for getting the most out of your corporation. • The fundamental difference between an LLC, C Corp, and S Corp.

Master-Level Persuasion Class with Brandee Gaar, Owner/Lead Designer, Blush by Brandee Gaar, LLC. Sales techniques are not just about doing or saying the right thing. It’s about getting to know your wedding couples and finding out what motivates them to take action.
• Understand potential buyers on a deeper level

Wedding Expo Guide with Laurette Veres, Owner, Bridal Extravaganza, Editor-In-Chief,
Texas Wedding Magazine. A wedding expo puts you in front of hundreds of wedding couples all in one weekend.
• Find the best expos for your target audience
• Gain credibility and network with other wedding pros • Booth design dos and don'ts

Closing the Sale with Bethel Nathan, ElevateByBethel.com. Your sales numbers are solid math. However, the sales process itself is rooted in psychology, mindset, and persuasion. Closing the sale is a superpower that no one is born with. It takes a carefully cultivated skill set. Psychology secrets to close the sale.

Wed Talk - Create Floral Installs On A Budget with Lauren Barcier of Something Borrowed Blooms. SomethingBorrowedBlooms.com.
How to create ceremony spaces for less.
Save couples over 70% with rent & return premium silk florals from SBBlooms

Streamline Your Wedding Pro Business with
Nora Sheils, Founder, Bridal Bliss, Co-Founder, Rock Paper Coin.
Technology can be your best friend or worst nightmare. 
• This year's best automation systems for wedding pros • Tips to streamline your business
• Organization before and after

Getting ready for the Wedding MBA Conference with Shannon Underwood, VP of the Wedding MBA. How the topics and speakers are chosen. How the exhibit floor businesses are chosen. What are Wed Talks? How to plan your itinerary for the conference.

Tech Solutions with Elizabeth Sheils, Co-Counder & CEO, Rock Paper Coin. Integrate technology to simplify the hiring process, support your growing team, and work efficiently with other wedding pros. Strengthen your company culture, increase retention, and gauge employee satisfaction.

Book LGBTQ+ Clients With Authentic Inclusivity with Kirsten Palladino, Owner, Equally Wed Pro. The need for implementing inclusive practices and establishing your company’s diversity, equity and inclusion strategy is greater than ever.
• Create your own inclusive marketing strategy • Serve the entire gender-diverse community

Planner Problems Solved with Margaux Fraise, Owner, of Harmony Creative Studio. Wedding planners have enough stories to fill a library, but each one offers valuable lessons. Every planner has a wedding disaster...but this story takes the cake. • Hidden red flags
• Actionable contract inclusions