Websites Made Simple: How to have a successful website design business – Details, episodes & analysis

If you haven't had high expectations from your website, today is the day we change that.

Your website is not a shopfront, but a vital member of the sales team for your small business.

In today's episode I walk you through the different components which are needed to have your website climb the ranks of Google and win your ideal clients' favour.

Are you ready to turn your website into a lead generating, sales making machine? 

Every customer you have will be on a specific part of their journey in their business or career. It's your job to meet them at that point and to help them, through your products or services, to get to the next stage of where they're at.

It's not about getting people from A - Z, it's about getting them from A - B (or B - C, or even M - N, depending on where they're at).

In this co-hosted episode with Amy Newlands, we talk about what they journey looks like for both, you and your customers. How to work out the stage you need to meet them at, and how to turn that meeting into successful outcomes for you both.

Ready? Let's get started. 

Marketing doesn't really work like that. As the old adage says: 'people buy from people' and being intentionally you has everything to do with it. 

In this episode I interview marketing guru, Gus Bhandal. With 20 + years of marketing experience in his repertoire Gus and I talk about the transition from print to digital marketing. How to merge the two, and how to choose the best Social Media platforms to suit your business and your audience. 

We also look at branding and how to really get your brand noticed, as well as delivering what people expect when you meet them in person. What language to include and when it's best to keep those sweary comments to yourself. 

Are you ready to improve your marketing and get noticed by your ideal clients? 

You can find Gus at: https://www.linkedin.com/in/mguruuk/

and his website: https://www.themguru.co.uk/

Do you find that you only ever get so far in your business? 

That, no matter how successful you are, it’s always a little less success than you hoped for? 

Wanting to always be that little bit further along than you currently are? 

Most of us self-sabotage without even realising it. We have hopes and dreams for our businesses and they often stay just that… dreams. It can be demoralising not ever being able to pin point what’s really going wrong and how to turn it about. 

In this co-hosted episode with me and Amy Newlands, my business bestie, we take a deep dive to recognise the signs that we’re self sabotaging, why we do it (anyone interested in psychology is going to love this one) and how to stop it. We draw on personal experience and years of working with other, independent businesses. 

Are you looking to be more successful in your business? 

It’s time to recognise then ditch the behaviours that are keeping you stuck. 

Does getting your finances right bring you a lot of stress? 

Not sure whether it’s best to be a sole trader or a limited company? 

Wondering what’s the most tax efficient way to run your business? 

Or what software accountants recommend? 

Knowing what you can and can’t expense and what and how to run a spreadsheet or software for finances can be the difference between sleepless nights and the feeling that it’s all going to be ok. There’s no point stabbing in the dark and hoping for the best as getting your finances wrong can lead to being in trouble with HMRC and the last thing you want is stress and sleepless nights.

This episode with Claire Butler from C B Accounting, who specialises in working with small businesses, will answer all those question for you as well as give you real time advice about how to handle your business finances without it being a source of stress. 

Are you ready to stop hiding from, and get confident with your business finances? 

Want to contact Claire? You can find her at:

https://cbaccounting.co.uk/

https://www.linkedin.com/in/cbaccountsltd/

Do you feel happy in your business? 

You set up to be the one in control, but it feels like your business is controlling you?

Many of us setup our small businesses thinking of all the perks, the freedom, the flexibility that comes with entrepreneurship. What we don't think about - usually because we don't experience them until we're in it, are all the difficulties that entrepreneurship brings with it. 

Having ditched the 9 - 5, you now find yourself on the 24/7 and the clients seem to be calling all the shots. 

You can relax, I've got you. I promise this isn't exclusive to you. So many small business owners start to fall out of love with their businesses in the early days. 

In this episode I guide you through the common pitfalls of the small business owner, how to overcome them (as well as make sure they don't happen again) and how to structure your business so you fall back in love, and stay in love with it. 

Are you ready to be happy in your business? 

Do you struggle with your online presence? 

Does it feel that, no matter what you do, whether it's on your website or Social Media, you're just not getting it right? 

If you feel like the online world is an uphill battle then this episode is the one for you! 

Many of us struggle to represent ourselves online. To have the shiny brand, the brilliant words, the flawless photos, to post every day, to update the website.... it's a LOT! 

What if it wasn't any of these things that determined your online success? What if, what makes your online profile successful is deeper rooted than that? 

In this episode I guide you to the core of what online success really is, how to achieve it (without having a breakdown!) and I share advice and tips on what to do, and what to avoid? 

Are you prepared to work smarter, rather than harder online? 

Do you feel your prices aren’t quite right? 

You’ve followed the lead on what others’ in your industry are charging but you’re not getting the customers you want. 

Getting the price right for your services can be the difference between being full of clients or watching the tumbleweed pass by as your competitors seem to be getting all the business. 

The thing is with pricing, it’s not just about what you charge, it’s recognising who your ideal client is and what value your services add to their experience. 

In this episode we’ll delve into these points, as well as the ethics around pricing and how to add value and work with people who otherwise wouldn’t be in a position to engage your services. 

Are you ready to learn how to price your services so they’re irresistible to your ideal client?  

The entrepreneurial journey can be a lonely one. Finding your tribe and creating a community can make all the difference between continuing your journey successfully and having a negative experience. No one likes to feel they're alone.

John Espirian is an expert at creating communities, having created the Espresso plus community with hundreds of members, he talks to us about how he achieved it.

With bonus information of how to learn to navigate LinkedIn and about UpLift-Live, the first of its kind, LinkedIn-focused conference taking place on 21st March, this episode is a must for all entrepreneurs looking to build or grow their network.

You can look up UpLift Live here: https://uplift-live.com/

John’s LinkedIn services include 1-to-1 consultations and private training sessions for corporations and membership organisations.

You can find John here: https://espirian.co.uk/

and his LinkedIn profile here: https://linkedin.com/in/johnespirian/

Are you looking to make money from your website? 

You have some ideas but you’re not sure what’s best for you.

Websites done well can be a great source of income. You can sell your products or services and there's so much more when it comes to making money from them. 

Whether you look at pay per click angles or you'd like a sponsor other methods that you hadn't thought of, this episode delves into the different ways you can sell from your website. The pros and cons of each and encourages you to consider the best ways that you can make money from your website, your way. 

Are you ready to start making money from your website?