Explore every episode of the podcast We Have A Meeting

Backed by Funding Circle. Funding Circle is business finance that backs you. Business loans, a flexible line of credit and a cashback business card for UK businesses, with a decision in as little as an hour. If you are looking for funding to take the next step, check them out here: https://www.fundingcircle.com/uk Lea Turner was a tattooed, pierced school dropout who'd worked minimum wage jobs her whole life. In 2019 she was a single mum running a small transcription business and relying on government support. Then she started posting on LinkedIn as herself, and it changed everything. She grew to more than 170,000 followers, built a LinkedIn training business that turned over £500k in its first year, and trained individuals and companies around the world. In December 2024 she hung up her tiara to focus on The HoLT, her membership community for freelancers, solopreneurs and small business owners, and hosts The HoLT's Survival Guide for Small Businesses podcast. Lea joins hosts Jack Frimston and Zac Thompson at Ideas Fest to explain why being yourself is a business strategy, how she turned LinkedIn posts into a half-million-pound business, and why she walked away from it to build a community instead. Along the way: [three or four specifics pulled from the episode]. CHAPTERS Chapters 00:00:00 Welcome to the Show: Meet Lea Turner, Community Builder Solving Solopreneur Loneliness 00:01:09 The Cash Flow Reality Check: Pay Your Team on Time, Every Time 00:01:51 The Borrowing Money Philosophy: Read the Fine Print and Know Your Limits 00:02:19 Day One of Your Business: Start With Sales Conversations and Real Research 00:03:15 The Best Business Advice: Don't Work With Anyone Who Drains Your Energy 00:04:30 Ignore the Scaling Pressure: Build a Business That Fits Your Life 00:05:37 The Most Underrated Skill: People Skills and Being Likeable 00:06:03 What Separates Winners from Everyone Else: Be Ruthless or Be Genuinely Kind 00:07:00 Winning Your First Customer: Listen More Than You Speak 00:07:34 Closing Thoughts: Business Finance That Backs You with Funding Circle #BackedByFundingCircle #FundingCircle #LeaTurner #TheHoLT #LinkedIn #PersonalBrand #IdeasFest #SmallBusinessUK #BusinessFinance #FounderStory #Entrepreneur #WeHaveAMeeting #Manchester Connect with Lea Turner: The HoLT: https://www.the-holt.com Website: https://www.leaturner.co.uk LinkedIn: https://www.linkedin.com/in/lea-turner Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Funding Circle: business finance that backs you. See how they could back your business at https://www.fundingcircle.com/uk Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

Matt Elwell is the co-founder and director of Elite Closing Academy and one of the UK's most in-demand sales trainers. He's the bestselling author of Open With A Close and Cold To Sold, and used the same methods to help grow two family businesses to over £17 million in revenue. Now he teaches founders, business owners and experts how to sell without feeling like a salesperson. Backed by Funding Circle. Funding Circle is business finance that backs you. Business loans, a flexible line of credit and a cashback business card for UK businesses, with a decision in as little as an hour. If you are looking for funding to take the next step, check them out here: https://www.fundingcircle.com/uk Matt joins hosts Jack Frimston and Zac Thompson at Ideas Fest to explain why brilliant founders struggle to sell, what it actually means to open with a close, and how to turn a sales call into something that feels like a service. Along the way: [three or four specifics pulled from the episode]. CHAPTERS Chapters 00:00:00 Welcome to the Show: Meet Matt Elwell, Sales Expert and Business Owner 00:00:48 The Cash Flow Reality Check: Get Serious About Getting Paid 00:01:50 The Borrowing Money Philosophy: De-Risk with a Clear Vision 00:02:42 Day One of Your Business: Find One Customer and Get Them a Result 00:05:08 The Best Business Advice: Take More Responsibility for the Reward You Want 00:06:42 Ignore the Bad Advice: Fake It Till You Make It and People Buy from People 00:07:42 The Most Underrated Skill: Managing Your Own State and Inner Game 00:10:22 What Separates Winners from Everyone Else: Purpose and Guiding Principles 00:12:07 Winning Your First Customer: Solve a Real Problem or Deliver a Desired Outcome 00:13:53 Closing Thoughts: Success Brings Success, Learn or Win #BackedByFundingCircle #FundingCircle #MattElwell #EliteClosingAcademy #OpenWithAClose #IdeasFest #SalesTraining #SmallBusinessUK #BusinessFinance #FounderStory #Entrepreneur #WeHaveAMeeting #Manchester Connect with Matt Elwell: Elite Closing Academy: https://eliteclosingacademy.com LinkedIn: https://www.linkedin.com/in/matt-elwell-sales-trainer Facebook: https://www.facebook.com/matthewelwellECA Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Funding Circle: business finance that backs you. See how they could back your business at https://www.fundingcircle.com/uk Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

Ella McCrystal has spent 20 years helping people rewire how they think. Now she applies the same neuroscience to running a business. The accredited psychotherapist, clinical hypnotherapist and EMDR practitioner is Director of The Northampton Clinic, a multi-disciplinary private health clinic in the heart of Northampton. She is also a business coach, published author, TEDx speaker, founder of The Neurolectric Method and host of The New Mind Podcast, coaching leaders across business, sport and the arts to reach their full potential. Backed by Funding Circle. Funding Circle is business finance that backs you. Business loans, a flexible line of credit and a cashback business card for UK businesses, with a decision in as little as an hour. If you are looking for funding to take the next step, check them out here: https://www.fundingcircle.com/uk Ella joins hosts Jack Frimston and Zac Thompson at Ideas Fest to break down what therapy can teach founders about mindset, pressure and building a business that lasts. CHAPTERS Chapters 00:00:00 Welcome to the Show: Meet Ella McCrystal, Psychotherapist, Trauma Specialist, and Business Owner 00:00:51 The Cash Flow Reality Check: Think Outside the Box and Don't Fear Money 00:02:33 The Borrowing Money Philosophy: Know Who You're Borrowing From and Whether You Can Pay It Back 00:03:16 Day One of Your Business: Start With What You Love, Not What Makes Money 00:04:06 The Best Business Advice: Avoid Certainty and Build Real Friendships in Your Industry 00:05:00 Ignore the Money Chase: Why Chasing Cash Makes You Narcissistic 00:05:36 The Most Underrated Skill: Communication and Transparency Win Every Time 00:06:06 What Separates Winners from Everyone Else: Passion and Love for What You Do 00:06:52 Winning Your First Customer: Show Up in Person and Build Real Relationships 00:07:47 Closing Thoughts: Business Finance That Backs You with Funding Circle #BackedByFundingCircle #FundingCircle #EllaMcCrystal #Psychotherapy #Mindset #Neuroscience #FounderMindset #IdeasFest #SmallBusinessUK #BusinessFinance #Entrepreneur #WeHaveAMeeting Connect with Ella McCrystal: Website: https://ellamccrystal.com LinkedIn: https://www.linkedin.com/in/ella-mccrystal-3ab0a137/ The Northampton Clinic: https://northamptonclinic.co.uk/about-ella/ X: https://twitter.com/ellamccrystal Facebook: https://www.facebook.com/ellamccrystalhypno/ Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Funding Circle: business finance that backs you. See how they could back your business at https://www.fundingcircle.com/uk Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

Donna O'Toole spent years inside the awards industry watching great businesses miss out on recognition. So she built a company to fix it. The founder of August Recognition, part of Daniel Priestley's Dent Global group, has helped hundreds of businesses from start-ups to FTSE 100s win the awards that matter, including The King's Awards for Enterprise. She is a national and international awards judge, one of the world's Top 25 Customer Experience Influencers and the bestselling author of WIN!, the ultimate guide to winning awards. Backed by Funding Circle. Funding Circle is business finance that backs you. Business loans, a flexible line of credit and a cashback business card for UK businesses, with a decision in as little as an hour. If you are looking for funding to take the next step, check them out here: https://www.fundingcircle.com/uk Donna joins hosts Jack Frimston and Zac Thompson at Ideas Fest to break down how founders can use awards to raise their profile, build trust and grow their business. CHAPTERS Chapters 00:00:00 Welcome to the Show: Meet Donna O'Toole, the Award Queen Who Helps Businesses Get Recognition 00:00:28 The Cash Flow Reality Check: Forecast Three Months Ahead and Treat It Like Your Bible 00:00:53 The Borrowing Money Philosophy: Don't Be Scared, It's a Growth Driver 00:01:19 Day One of Your Business: Productize Your Idea and Build a Sustainable Ecosystem 00:01:54 The Best Business Advice: Put Your Personal Brand Front and Center 00:02:27 Ignore the Shiny Objects: Niche Down and Stay Focused on What You're Great At 00:03:02 The Most Underrated Skill: People Development and Team Management 00:03:40 What Separates Winners from Everyone Else: Avoiding Distractions and Staying Niche 00:04:16 Winning Your First Customer: Build Strategic Relationships and Partnerships 00:04:54 Closing Thoughts: Quick Fire Answers and Where to Find Funding Circle #BackedByFundingCircle #FundingCircle #DonnaOToole #AugustAwards #BusinessAwards #PersonalBrand #Marketing #IdeasFest #SmallBusinessUK #BusinessFinance #Entrepreneur #WeHaveAMeeting Connect with Donna O'Toole: August Awards: https://www.augustawards.com Website: https://www.donnaotoole.com Winning Awards podcast: https://open.spotify.com/show/18JwzG3TXFwOYBMaJnhqyT LinkedIn: https://www.linkedin.com/in/donnaotoole/ Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Funding Circle: business finance that backs you. See how they could back your business at https://www.fundingcircle.com/uk Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

Dan Kelsall built one of LinkedIn's loudest personal brands by refusing to sound like everyone else on LinkedIn. The Manchester creative founded and exited content agency Offended, now runs the University of Creative Idiots and TaxTickle, and wrote the marketing books Fcking Good Content and This Is Fcking Sh*t. Backed by Funding Circle. Funding Circle is business finance that backs you. Business loans, a flexible line of credit and a cashback business card for UK businesses, with a decision in as little as an hour. If you are looking for funding to take the next step, check them out here: https://www.fundingcircle.com/uk Dan joins hosts Jack Frimston and Zac Thompson at Ideas Fest to break down why brave, polarising content wins clients, and why playing it safe keeps you invisible. CHAPTERS Chapters 00:00:00 Welcome to the Show: Meet Dan Kelsall, the Marketer Who Does What He Wants 00:01:16 The Cash Flow Reality Check: Why Three Months Isn't Enough 00:03:26 The Borrowing Money Philosophy: Know Your Terms and Don't Get Fucked on Interest 00:04:38 Day One of Your Business: Test the Market Before You Spend a Penny 00:07:02 The Best Business Advice: Stop Listening to Absolutes and Don't Copy Others 00:09:15 Ignore the Authenticity Trend: Why Relatability Beats Being Your True Self 00:11:10 The Most Underrated Skill: Patience Wins Every Single Time 00:14:15 Winning Your First Customer: Outbound Sales and Getting Real Feedback Fast #BackedByFundingCircle #FundingCircle #DanKelsall #PersonalBrand #ContentMarketing #LinkedInMarketing #Copywriting #IdeasFest #SmallBusinessUK #BusinessFinance #Entrepreneur #WeHaveAMeeting #Manchester Connect with Dan Kelsall: X: https://x.com/danjkelsall LinkedIn: https://www.linkedin.com/in/dan-kelsall/ Website: https://dankelsall.com/ Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Funding Circle: business finance that backs you. See how they could back your business at https://www.fundingcircle.com/uk Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

Backed by Funding Circle Funding Circle is business finance that backs you. Business loans, a flexible line of credit and a cashback business card for UK businesses, with a decision in as little as an hour. If you are looking for funding to take the next step, check them out here: https://www.fundingcircle.com/uk Brothers AJ and Curtis Pritchard from Stoke-on-Trent became two of the best-known faces on British TV. AJ was the youngest ever professional dancer on Strictly Come Dancing and went on to I'm a Celebrity and Celebrity SAS: Who Dares Wins. Curtis finished fourth on Love Island and returned for Love Island: All Stars. Between them they have toured the UK with their own live dance show, starred in Hollyoaks and launched the BrosTorqueSuperCars motoring channel. AJ and Curtis join hosts Jack Frimston and Zac Thompson at Ideas Fest to talk about going from TV to business: why fame doesn't pay the bills, what reality TV never taught them about money, and the best advice they have picked up building a brand beyond the screen. CHAPTERS Chapters 00:00:00 Welcome to the Show: Meet Curtis and AJ Pritchard, From TV Stars to Investment Platform Co-Founders 00:00:55 The Problem We Solve: Taking the Stress Out of Investing with Fininvest 00:02:29 The Cash Flow Reality Check: Why Nothing Is Guaranteed in the TV Industry 00:04:40 The Borrowing Money Philosophy: Bootstrap First, Spend Money Last 00:06:00 Day One of Your Business: Build a Waitlist and Know Your Audience 00:07:01 The Best Business Advice: Don't Expect It to Happen Overnight and Do Something You Love 00:08:21 The Information Overload Problem: Stay Narrow-Minded vs Take It All In 00:10:12 The Most Underrated Skill: Drive, Willpower, and Just Doing It #BackedByFundingCircle #FundingCircle #AJPritchard #CurtisPritchard #LoveIsland #StrictlyComeDancing #IdeasFest #SmallBusinessUK #BusinessFinance #Entrepreneur #BusinessAdvice #WeHaveAMeeting Connect with AJ and Curtis Pritchard: * AJ Instagram: https://www.instagram.com/aj11ace * Curtis Instagram: https://www.instagram.com/curtispritchard12 * AJ on X: https://x.com/Aj11Ace * Curtis on X: https://x.com/CurtisPritchard Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Funding Circle: business finance that backs you. See how they could back your business at https://www.fundingcircle.com/uk Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up..

Backed by Funding Circle. Funding Circle is business finance that backs you. Business loans, a flexible line of credit and a cashback business card for UK businesses, with a decision in as little as an hour. If you are looking for funding to take the next step, check them out here: https://www.fundingcircle.com/uk Chris James started out in telemarketing and now helps founders, coaches and service businesses turn social media content into paying clients. The Manchester-based online business mentor, content strategist, keynote speaker and bestselling author runs the Content To Clients programme, sends a weekly newsletter to 3,000+ entrepreneurs and has shared stages with Daniel Priestley, Chris Do and Davina McCall. Chris joins hosts Jack Frimston and Zac Thompson at Ideas Fest to break down the social media lessons every founder needs. CHAPTERS Chapters 00:00:00 Welcome to the Show: Meet Chris James, Expert Mindset Coach and Business Builder 00:00:32 The Cash Flow Reality Check: Leading Indicators and Collecting Money Upfront 00:01:16 The Borrowing Money Philosophy: No Credit Cards and Mortgage Freedom 00:02:07 Day One of Your Business: Build Your Business Backwards 00:02:15 The Warm Network Strategy: Why Your First Customers Are Already in Your Phone 00:04:19 The Best Business Advice: No One Gives a Shit, So Just Do It 00:05:29 Ignore the Carbon Copy: Why Following Other People's Success Will Make You Miserable 00:06:14 The Time Management Superpower: Focus, Block Distractions, and Schedule Worry Time 00:07:57 Lower Expectations, Higher Standards: The Mindset Shift That Drives Success 00:09:23 Winning Your First Customer: Make 200 Calls and Collect 100 No's #BackedByFundingCircle #FundingCircle #ChrisJames #SocialMediaMarketing #PersonalBrand #ContentStrategy #IdeasFest #SmallBusinessUK #BusinessFinance #Entrepreneur #WeHaveAMeeting #Manchester Connect with Chris James: * Website: https://www.chris-james.co * LinkedIn: https://www.linkedin.com/in/chrisjamesonline/ * Instagram: https://www.instagram.com/chrisjamesonline * YouTube: https://www.youtube.com/@chrisjamesonline Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Funding Circle: business finance that backs you. See how they could back your business at https://www.fundingcircle.com/uk Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

Backed by Funding Circle. Funding Circle is business finance that backs you. Business loans, a flexible line of credit and a cashback business card for UK businesses, with a decision in as little as an hour. If you are looking for funding to take the next step, check them out here: https://www.fundingcircle.com/uk Chris Gore went from a Liverpool council estate to 13 years in the military to the boardroom. He co-founded SPOR Group with Chris Spence, each putting in £50k, and landed an £800k deal in week six. The Maidenhead workplace technology business now looks after more than 1,500 meeting room sites across the UK, Europe and Asia Pacific, works with clients including the NHS and the NFL, and has just acquired interior design consultancy Squaredot. Chris also writes the Work Isn't Working newsletter on the future of the workplace. Chris joins hosts Jack Frimston and Zac Thompson at Ideas Fest for 12 minutes of no-fluff business advice: the thing most founders get wrong, what to fix before anything else, and what the military taught him about accountability and running a company. CHAPTERS Chapters 00:00:00 Welcome to the Show: Meet Chris Gore, Co-Founder of Spore Group 00:01:04 The Cash Flow Reality Check: Why It's Priority Number One, Two, and Three 00:01:58 The Borrowing Money Masterclass: Get It Cheap and Know Your Forecast 00:02:54 Day One of Your Business: Test the Market Before You Take a Penny 00:03:44 The Growth Question: Why Scaling Isn't Always the Answer 00:04:57 Ignore the AI Slop: Why Boring Businesses Still Win 00:06:09 The Most Underrated Skill: Talking to Actual Human Beings 00:06:44 The Gary in a Van Problem: Why Systems Beat Hustle Every Time 00:08:10 Closing Thoughts: Liverpool Wins, Handshakes Matter, and People Buy from People #BackedByFundingCircle #FundingCircle #ChrisGore #SPORGroup #IdeasFest #WorkplaceTech #SmallBusinessUK #BusinessFinance #BusinessAdvice #FounderStory #Entrepreneur #WeHaveAMeeting Connect with Chris Gore: * SPOR Group: https://www.wearespor.com * LinkedIn: https://www.linkedin.com/in/chrisgoremba/ * Instagram: https://www.instagram.com/chrisgore.spor * YouTube: https://www.youtube.com/@chrisgorespor Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Funding Circle: business finance that backs you. See how they could back your business at https://www.fundingcircle.com/uk Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

Backed by Funding Circle. Funding Circle is business finance that backs you. Business loans, a flexible line of credit and a cashback business card for UK businesses, with a decision in as little as an hour. If you are looking for funding to take the next step, check them out here: https://www.fundingcircle.com/uk Andrew Hulbert grew up on a council estate in Oxford and started Pareto Facilities Management from his bedroom at 27. He grew it to around £50m turnover and 500 staff, took it through a management buy-out and a private equity exit, and walked away at 37 with a $100M-class exit. Today he is Founder and Vice Chair of Pareto FM and Chair of the Institute of Workplace and Facilities Management (IWFM). Andrew joins hosts Jack Frimston and Zac Thompson at Ideas Fest to explain what buyers actually look for, why you should build your business to sell from day one, and the side of a big exit nobody warns you about. If you are a founder thinking about growth, private equity, a management buy-out or selling your business in the UK, this is the honest version. CHAPTERS Chapters 00:00:00 Welcome to the Show: Meet Andrew Hulbert, Dad, Farmer, and 100 Million Dollar Exit Entrepreneur 00:01:17 The Cash Flow Reality Check: Why Cash Beats Profit Every Single Time 00:02:35 The Borrowing Money Masterclass: Covenants, Interest Rates, and What You Need to Know 00:03:43 Day One of Your Business: Where Is the Money Coming From 00:05:27 The Self-Worth Warning: Why Your Business Is Not You 00:07:01 The Social Media Trap: Why Follower Count Is Overrated Business Advice 00:08:29 The Networking Masterclass: How to Win Your First Customer 00:10:17 Closing Thoughts: Get Out There and Network #BackedByFundingCircle #FundingCircle #AndrewHulbert #ParetoFM #BusinessExit #SellingABusiness #IdeasFest #SmallBusinessUK #BusinessFinance #FounderStory #Entrepreneur #WeHaveAMeeting Connect with Andrew Hulbert: * Pareto FM: https://www.paretofm.com * LinkedIn: https://www.linkedin.com/in/andrewhulbert/ Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Funding Circle: business finance that backs you. See how they could back your business at https://www.fundingcircle.com/uk Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

Backed by Funding Circle. Funding Circle is business finance that backs you. Business loans, a flexible line of credit and a cashback business card for UK businesses, with a decision in as little as an hour. If you are looking for funding to take the next step, check them out here: https://www.fundingcircle.com/uk James Martin left school at 14 with no qualifications and dyslexia, and built an empire anyway. He started out mowing lawns, moved into landscaping and tree surgery, then brought the first tree-moving machine to England from Illinois. That became Ruskins Tree Moving, the UK leader in large-scale tree transplanting, which he sold, bought back and sold again. Since then he has built a £30M+ commercial property portfolio, owns the Baddow Park House wedding venue, co-hosts the Baddow Park Mastermind for £2M to £20M founders and hosts the Entrepreneur Conversations podcast. James joins hosts Jack Frimston and Zac Thompson at Ideas Fest to share his rules for scaling a business fast: the rule most founders never follow, what to fix before you try to grow, and why speed without systems can kill a good company. If you are a founder, business owner or entrepreneur trying to scale in the UK, this is the playbook from someone who has built, sold and rebuilt more than once. Chapters 00:00:00 Welcome to the Show: Meet James Martin, Serial Entrepreneur with 48 Years of Battle Scars 00:01:10 The Cash Flow Reality Check: Why You Need to Know Your Numbers Daily 00:01:20 The Borrowing Money Masterclass: Cost, Source, and Purpose 00:01:30 Day One of Your Business: The Market Study You Can't Skip 00:01:47 What Got You Here Won't Get You There: The Best Business Advice 00:01:57 Ignore the Professionals: Why Accountants and Lawyers Give Overrated Advice 00:02:14 Trust Your Gut: The Most Underrated Business Skill 00:02:20 The Laser Beam Vision: What Separates Winners from Everyone Else 00:02:44 The Assassin Customer Strategy: How to Win Your First Sale 00:02:59 Closing Thoughts: Deep Scars, Mini Trips, and Giving Back #BackedByFundingCircle #FundingCircle #JamesMartinEntrepreneur #ScalingABusiness #IdeasFest #SmallBusinessUK #BusinessFinance #FounderStory #Entrepreneur #PropertyInvesting #WeHaveAMeeting #Manchester Connect with James Martin: * Website: https://www.jamesmartinentrepreneur.com * LinkedIn: https://www.linkedin.com/in/james-martin-entrepreneur/ * Instagram: https://www.instagram.com/jamesmartinentrepreneur * YouTube: https://www.youtube.com/@James_Martin_Entrepreneur Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Funding Circle: business finance that backs you. See how they could back your business at https://www.fundingcircle.com/uk Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

You're using AI wrong. Most people treat ChatGPT, Gemini and Claude like a glorified Google search. Amelia Miller calls that level one of ten, and it uses maybe 5 to 10% of what the tools can actually do. In this episode she shows you the other nine levels. Amelia is the co-founder and CEO of Ivee, the AI training company she runs with her sister Lydia. She is a published researcher and current fellow at the University of Cambridge, where she studies which skills survive tech revolutions and which ones die. She spent time in FX sales and trading at Goldman Sachs and sits on the UK government's Women in Tech taskforce. She was also recently named in the Forbes 30 Under 30. And she once had two hours' notice to get on a train and pitch on Dragons' Den, with £0 revenue and a product that didn't exist yet. Amelia joins hosts Jack Frimston and Zac Thompson to explain why there are really only three foundation models and everything else is a wrapper. She also shows how an inbound enquiry landed at 3am and had a meeting booked in her diary before she woke up. She runs a proper prompting masterclass. That includes the persona prompt that changes everything, negative constraints, few-shot examples, and why a bad prompt always equals AI slop. She reveals the automated email that goes out four and a half minutes after a form fill, written to look like she typed it on her phone while travelling. She then walks through the levels above chatbots: AI browsers, automations with an AI layer, and agentic AI. Give an agent your card with no guardrails and it might book you a first class flight to Rome. Along the way: why big companies are using AI to freeze hiring while startups use it to survive, and the three-person dog brand whose founder was losing two hours a day to his inbox. You'll also hear why AI fluency is the number one skill of 2026 and why 70% of today's skills will be obsolete by 2030. Then there's the chaotic 36 hours before Dragons' Den: a fake demo, a dash to Zara and a YouTube compilation of the worst roasts. She explains why they picked Steven Bartlett and Deborah Meaden from four offers, and why 70% of Den deals never go through. She covers the Amazon CV algorithm that binned anyone with "women's" on their CV, and why every company is now an AI company or it will die. And finally, the question she leaves for Barry, 52, from Swansea. Chapters 00:00:00 Welcome to the Show: Meet Amelia Miller, Forbes 30 Under 30 AI Expert 00:04:04 The AI Slop Problem: Why 97.2% of People Are Using AI Wrong 00:05:27 The 3am Email That Changed Everything: AI Working While You Sleep 00:06:50 ChatGPT vs Claude vs Gemini: Which AI Tool Should You Actually Use 00:15:20 The Prompt Engineering Masterclass: How to Stop Sounding Like a Robot 00:18:24 The Job Market Reality Check: Why 70% of Your Skills Will Be Obsolete by 2030 00:27:01 Beyond the Chatbot: AI Browsers, Automations, and Agentic Workflows 00:40:33 The Dragon's Den 36-Hour Scramble: Building a Fake Platform on a Train 00:47:11 The Amazon Hiring Algorithm Disaster: When AI Bias Gets Dangerous 00:51:17 The Closing Question: What Would You Do If AI Took Care of All the Manual Work #AmeliaMiller #Ivee #DragonsDen #AITraining #PromptEngineering #AIForBusiness #ChatGPT #Claude #Gemini #AgenticAI #FutureOfWork #AISkills #UKBusiness #BusinessPodcast #StartupUK #FounderMindset #WeHaveAMeeting Connect with Amelia Miller: Website: https://ivee.jobs LinkedIn: https://uk.linkedin.com/in/amelia--miller Instagram: @buildwithamelia Ivee on Instagram: @ivee.jobs Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: the AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

We asked James Martin every weird and wonderful question we could think of. He answered all of them. James Martin started cutting grass as a boy, moved into tree surgery, and has been building, buying and selling companies ever since. Today he owns Baddow Park House in Essex, runs a group of businesses and a property portfolio, hosts the Entrepreneur Conversations podcast, and mentors owners through the Baddow Park Mastermind. He is also severely dyslexic. He does not read. He has turned down free lessons more than once. He built a team around the gap instead of spending thirty years trying to close it. We caught him at Ideas Fest and decided not to do the normal interview. No origin story questions. No "so what's next for you". Instead we threw the brutal, the strange and the flat out ridiculous at him and waited for something to break. Nothing broke. That is the problem with James. You go in looking for a wobble and come out with a business plan. Chapters 00:00:00 Welcome to the Show: Meet James Martin, Problem Solver for Entrepreneurs 00:00:25 Snog Marry Avoid: The Royal Family Edition 00:01:17 The Pigeon Poo Property Disaster: When Garden Centres Go Wrong 00:01:35 The 17 Grand HR Nightmare: Firing Someone for Smoking Weed 00:02:20 Robust and Forthright Software: The James Martin Operating System 00:02:37 Da Vinci and Evita's Wedding: The Ultimate Power Couple 00:03:01 Dry Hire Terminology: When Business Jargon Sounds Completely Wrong 00:03:20 Kung Fu Fighting and Row Dancing: The 90s Networking Event 00:04:16 All the Isms: ADHD, Dyslexia, and Throwing Labels in the Bin 00:05:21 The Drowning Question: Why Jack Gets Saved and Zach Doesn't 00:05:42 Michael Bolton at My Funeral: How Am I Supposed to Live Without You 00:06:32 Sexual Innuendo and Paul King: How Do They Get Away With This What should we have asked him? Stick it in the comments. Best question gets sent to James and we will make him answer it. #JamesMartinEntrepreneur #IdeasFest #BaddowPark #EntrepreneurConversations #BusinessPodcast #UKBusiness #SmallBusinessUK #FounderMindset #BusinessOwner #Leadership #DyslexicEntrepreneur #EssexBusiness #BusinessMentor #WeHaveAMeeting Connect with James Martin: Website: https://www.jamesmartinentrepreneur.com Baddow Park Mastermind: https://www.baddowpark.com Podcast: Entrepreneur Conversations LinkedIn: https://uk.linkedin.com/in/james-martin-entrepreneur Instagram: @jamesmartinentrepreneur Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: the AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

James Martin started cutting grass as a boy, moved into tree surgery, and has built, bought and sold companies ever since. Today he owns Baddow Park House in Essex, runs a group of businesses and a property portfolio, hosts the Entrepreneur Conversations podcast, and mentors business owners through the Baddow Park Mastermind. He is also severely dyslexic. He does not read, he has turned down free lessons more than once, and he built a team around the gap instead of spending thirty years trying to close it. James Martin joins hosts Jack Frimston and Zac Thompson at Baddow Park to give the least polished answers anyone has given on this show. He explains why he has zero tolerance for what he calls an atmosphere vampire, why he refuses to hand out warning letters, and why he would rather double someone's severance, end it the same day and invite them to sue him than let one bad hire flatten the team around them. He breaks down the gardener he took from £650,000 turnover and an 11% margin to multi-million turnover and a 32% margin in eighteen months, and what actually changed to do it. He gets into the client with twenty five products who was quietly losing money on most of them, why cutting to six raised the margin and dropped the promotion spend, and why he is never the cheapest and says so out loud instead of discounting. He explains how a mistake that cost one of his companies half a million pounds got logged as a free lesson and closed down in one meeting, because your team copies how you frame the bad news rather than the news itself. Along the way: why he told two best friends who run a business together that he would never go into business with a friend or a family member, the Felix Dennis book he keeps coming back to, the jobs he thinks AI is never touching because nobody is crawling under there to mend the leak, what he actually spends in a year and why it is nothing like people assume, the three holidays and the Range Rover he mistook for success, why he has no intention of ever retiring, and the fact that he cannot get through his own gates because he does not know the codes. Chapters 00:00:00 Welcome to the Show: Meet James Martin, Multi-Million Pound Entrepreneur 00:05:53 The Dyslexia Superpower: Turning a Disability Into a Business Advantage 00:09:48 The Van Man Origin Story: From Trees to Multi-Million Pound Empire 00:12:15 The Entrepreneur Apprenticeship: Why Working for Free Beats Business School 00:13:32 AI-Proof Industries: Where to Build Your Business in the Next Decade 00:18:38 Social Skills Over Degrees: The Real Talent Hiring Strategy 00:24:38 The Price Point Philosophy: Why Being the Most Expensive Wins 00:27:19 The Devil Is in the Detail: Why Small Stuff Equals Big Success 00:29:33 No Friends, No Family: The Partnership Warning Every Founder Needs 00:39:54 Commercial Property Over Houses: The Real Estate Strategy That Builds Wealth 00:42:46 The Madness Weirdo Journey: Are You Really Ready to Be an Entrepreneur? #JamesMartinEntrepreneur #BaddowPark #EntrepreneurConversations #BusinessPodcast #UKBusiness #SmallBusinessUK #HiringAndFiring #HowToFireSomeone #BusinessGrowth #ProfitMargin #FounderMindset #BusinessOwner #Leadership #DyslexicEntrepreneur #EssexBusiness #BusinessMentor #WeHaveAMeeting Connect with James Martin: Website: https://www.jamesmartinentrepreneur.com Baddow Park Mastermind: https://www.baddowpark.com Podcast: Entrepreneur Conversations LinkedIn: https://uk.linkedin.com/in/james-martin-entrepreneur Instagram: @jamesmartinentrepreneur Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: the AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

Michael Aaron Flicker started his first company, ZenoSci, at 14 years old, and 28 years later he's built nine operating companies around a single idea: understanding why people actually believe and behave the way they do gives you an unfair advantage in any market. He's the author of Hacking the Human Mind and founder of the Consumer Behavior Lab, where he helps brands use behavioural science instead of guesswork. Michael Aaron Flicker joins host Jack Frimston to break down why humans make decisions with the laziest possible amount of brainpower, and what that means for anyone trying to sell, price or name something. He explains why you instinctively order the second cheapest bottle of wine on a menu, why Red Bull deliberately shrank its can and charged more for it, and why Nespresso built its entire pricing strategy around comparing itself to a Starbucks latte instead of a cup of ground coffee. He gets into the psychology of loss aversion and why fear of missing out beats the promise of gaining something, why rhyming slogans are proven to be more believable, and the real science behind why "Chilean sea bass" outsold "Patagonian toothfish" thirty to one. He also explains the illusion of effort, the reason James Dyson opens his own autobiography by mentioning 5,127 failed prototypes, and why that same trick works for a ramen shop or a plumber with zero marketing budget. Along the way: the study that proves even doctors prescribe whatever drug sits highest in a dropdown menu, the "regret lottery" that got office workers cycling to work, why Five Guys deliberately refuses to sell chicken or salad, and the one-word swap in a police study that changed how fast people remembered a car crash happening. Chapters 00:00:00 Welcome to the Show: Meet Michael Aaron Flicker, Behavioral Science Expert 00:01:35 The Irrationality Problem: Why Humans Aren't as Rational as They Think 00:07:16 The Red Bull Pricing Hack: Breaking Comparison Points to Win 00:12:05 The Apple Watch Anchor: How Premium Options Make Everything Seem Reasonable 00:14:10 Pain vs Pleasure: The Psychology of Loss Aversion in Sales 00:18:14 The Pringles Rhyme Effect: Why Simple Phrases Build More Trust 00:20:47 The Illusion of Effort: How James Dyson Built Trust with 5,127 Prototypes 00:25:36 The Chilean Sea Bass Story: How the Right Name Changes Everything 00:29:53 The Five Guys Focus Strategy: Why Doing One Thing Beats Doing Everything 00:34:02 The Ethics Question: Are These Tactics Manipulation or Marketing 00:41:55 The Amazon Prime Trap: How Past Behavior Defines Future Choices 00:45:42 The AI and Effort Connection: How to Use AI Without Losing Credibility 00:47:46 The Test and Learn Philosophy: The One Question Every Business Owner Should Ask #MichaelAaronFlicker #HackingTheHumanMind #BehavioralScience #ConsumerPsychology #MarketingPsychology #SalesPsychology #PricingStrategy #Branding #Neuromarketing #CognitiveBias #LossAversion #B2BSales #ConsumerBehaviorLab #WeHaveAMeeting Connect with Michael Aaron: Book: https://www.hackingthehumanmind.com Consumer Behavior Lab: https://www.consumerbehaviorlab.com Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: the AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

Andy Coleman has spent the last 21 years starting things, breaking things and fixing them, on rinse and repeat. He became the youngest landlord in the Greene King estate in his early twenties, went on to build and run pubs, bars, a roofing business, a women's clothing chain, an events company and a content creation agency, and most recently launched BizzFest, a festival-style business event that went from an idea on a retreat to 1,000 people, three stages and 40 speakers in a field within seven months. Andy Coleman joins hosts Jack Frimston to talk about what actually happens when you build a career out of jumping into things other people would call reckless. He explains why he never learned to delegate until a manager called Ben forced the issue, why the smoking ban was the moment he learned to "jump before you're pushed" in business, and why the businesses that failed for him were never killed by some outside disaster, they just got dragged on too long after he already knew. He breaks down the exact framework he uses to decide whether to pivot or shut something down, why he refuses to call it quitting, and why giving someone terrible food poisoning taught him more about customer trust than almost anything else in hospitality. Then he gets into how BizzFest actually got built: why he spent money before the brand had any trust to spend it on, why ticket sales for a first-time event barely move until the final 48 hours, and what it was like hosting a fireside chat with Andy Coulson and Jamie Laing having never done one before in his life. Along the way: the ChatGPT prompt Andy wrote in the bath the night before interviewing Jamie Laing on stage, the "burn the boats" story that talked him into doing it anyway, why he thinks most business failure feels like getting cut from the school basketball team, and the charity worker who told him a single day at BizzFest changed his life. Chapters 00:00:00 Welcome to the Show: Meet Andy Coleman, Serial Entrepreneur 00:01:37 The Youngest Landlord: Starting a Business at 21 00:04:51 The Resilience Factor: Why Andy Didn't Fail 00:06:09 Learning to Delegate: The Seven-Year Struggle 00:07:20 The Smoking Ban Pivot: Knowing When to Jump or Be Pushed 00:07:55 Building an Ecosystem: From Pubs to Bars to Clothing Shops 00:10:15 Customer Experience Masterclass: The Power of Fixing Mistakes 00:15:12 Defining Success: Happiness Over Everything 00:19:56 The Month Off Challenge: Working Yourself Out of the Business 00:26:59 The BizFest Origin Story: Born in a Bath in Portugal 00:31:01 The Only Real Risk: What If Nobody Shows Up? 00:33:16 Sales and Marketing Lessons: Throw Money at the Problem 00:35:11 The Ticket Sales Spike: Why Events Come Together Last Minute 00:41:30 First Time on Stage: The Andy Coulson and Jamie Lang Interviews 00:46:36 The Future of BizFest: Scaling Across the UK and Beyond 00:47:33 The Life-Changing Moment: When BizFest Led to an Adoption #AndyColeman #BizzFest #Entrepreneurship #BusinessGrowth #Hospitality #EventsIndustry #PersonalBranding #FounderStory #SmallBusiness #BusinessLessons #SalesAndMarketing #CustomerExperience #StartupFailure #Resilience #WeHaveAMeeting Connect with Andy: BizzFest: https://www.bizzfest.co.uk Instagram: https://www.instagram.com/theandycoleman/ LinkedIn: https://www.linkedin.com/in/andy-coleman-6343aa49/ Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: the AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

Mark Bowden has spent his career reading the eight seconds before anyone says a word. He's the founder of Truth Plane, and he's coached leaders at the G7, elite athletes and Fortune 500 executives on how to win trust and credibility the moment they walk into a room, long before their content, their numbers or their pitch ever gets heard. Mark Bowden and hosts Jack Frimston and Zac Thompson get into why your brain decides whether to trust someone in seconds, and why that decision has almost nothing to do with what's actually being said. Mark delivers the same five-million-pound pitch twice, live, with two completely different sets of body language, to prove that identical words land completely differently depending on how predictable your movement is. He breaks down why "you can never change a first impression" is a myth, and gives the exact script for rebuilding trust once it's broken. He explains why the brain isn't a computer but a chemical system that changes its own thresholds day to day, why a nervous read and a lying read can look almost identical, and why Donald Trump's handshake theatre with world leaders is a deliberate performance for an audience, not an instinct. Along the way: why one person's charisma is another person's arrogance, the exact question to ask at any networking event instead of pitching yourself, how to build real rapport without turning someone else's story into your own, the cold call line that stops a "no" before it starts, and the story of how Zac's brother accidentally avoided being mugged by his trousers falling down. Chapters 00:00:00 Welcome to the Show: Meet Mark Bowden, Body Language Expert 00:00:30 The Trust and Credibility Problem: Why Everyone Needs Help 00:01:25 The Anxiety Factor: Who Mark Helps and Why 00:02:57 First Impressions in the Boardroom: The Predictability Principle 00:07:38 The Likeability Paradox: When Being Difficult Still Works 00:11:13 Can You Change a First Impression: The Real Answer 00:13:40 The Persuasion Transparency Technique: Telling Them You're Persuading Them 00:20:44 The Brain Is Not a Computer: Why Complex Systems Need Simple Tools 00:26:20 Trump's Handshake Strategy: Performing for Your Audience 00:30:47 The Networking Event Masterclass: How to Win Without Selling 00:38:27 The Hierarchical Evaluative Question: Finding What People Really Value 00:47:52 The Cold Call Pattern Interrupt: When They Say No, Say Thank You 00:50:33 The Duty to Persuade: Why Letting People Go Is Failing Them 00:51:51 The Closing Question: What Will You Do Immediately and What's in Your Way #MarkBowden #TruthPlane #BodyLanguage #BodyLanguageExpert #NonverbalCommunication #TrustAndCredibility #FirstImpressions #Charisma #Persuasion #SalesPsychology #ColdCalling #Networking #PublicSpeaking #ExecutivePresence #CommunicationSkills #SalesTraining #B2BSales #WeHaveAMeeting Connect with Mark: Truth Plane: https://www.truthplane.com Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: the AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

Will Perez is the lead filmmaker and editor behind Behind The Diary, the documentary series following Steven Bartlett's day to day running Flight Story and hosting The Diary of a CEO. His work on the channel has passed 12 million views and helped build an audience of over 400,000 subscribers, and in 2025 Forbes named him to its 30 Under 30 list for Media and Marketing at just 24. Will Perez joins hosts Jack Frimston and Zac Thompson for an honest conversation about what it's actually like working that close to one of the UK's most recognisable entrepreneurs. They get into ego, his own and the ego that comes with being permanently embedded inside someone else's brand, the parts of working for a high-profile founder that never make it into the polished footage, and the reality behind building a career off the back of someone else's fame. #StevenBartlett #DiaryOfACEO #FlightStory #BehindTheDiary #WillPerez #Ego #Filmmaking #ContentCreation #CreatorEconomy #PersonalBranding #WorkingForACelebrity #PodcastProduction #WeHaveAMeeting Connect with Will: Website: https://www.willperez.co.uk Instagram: https://www.instagram.com/btswithwill Substack: https://btswithwill.substack.com Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: the AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

Anna Cairns and Kerry Collinge are the co-founders of Illuminari, the marketing collective they launched in 2026 alongside Rory Sutherland, Les Binet, Karen Nelson-Field, Orlando Wood, Richard Shotton, Margaret Heffernan, Tom Goodwin and Adam Morgan. Anna spent 22 years agency-side. She ran Nudgestock, the behavioural science festival, for a decade, and spent eight years building Rory Sutherland's fame and stage presence around the world. Kerry spent 25 years in marketing at Carlsberg, AB InBev and Mondelez, then ran marketing at System1 and took Uncensored CMO to Marketing Week's B2B Brand of the Year as its Managing Director. Between them they have sat in most of the rooms where marketing decides what it thinks. Their view is that the industry has hidden behind measurement. Everyone uses the same dashboards and the same frameworks, so everyone gets the same answers, and nobody is accountable for whether any of it worked. Along the way: why Anna's daughter believes Elvis is still alive, the Joe Rogan cat litter story and who gets paid when misinformation spreads, why you can line up ten beers blind and nobody can tell the difference, why a CEO will believe a stranger with a slide deck over the team he already employs, and why marketing still gets treated as the colouring in department. Chapters 00:00:00 Welcome to the Show: Meet Kerry and Anna, The Founders of Illuminari 00:01:41 The Data and Fear Problem: Why Marketing Lost Its Humanity 00:09:21 The Cannes Dinner Party: How Illuminari Was Born 00:14:52 The TikTok Generation: Misinformation and the Need for Real Conversations 00:23:50 The Three Martini Lunch: Bringing Back Joy and Connection 00:39:11 The Organ Transplant: Moving from B2C to B2B Marketing 00:55:08 The Rory Effect: Why Simplification Beats Complication 00:56:50 The Wall of Shame: Why Great Work Comes from Shaking the Tree 00:59:07 The Avengers of Marketing: How to Work with Illuminari 00:59:53 The Closing Question: Are You Bringing Your Whole Self to Work? #RorySutherland #Illuminari #UncensoredCMO #Nudgestock #System1 #Marketing #BrandBuilding #MarketingStrategy #CMO #B2BMarketing #MarketingEffectiveness #BehaviouralScience #Advertising #WeHaveAMeeting Connect with Anna and Kerry: Illuminari: https://www.theilluminari.com Anna Cairns: https://www.linkedin.com/in/anna-cairns-70284220 Kerry Collinge: https://www.linkedin.com/in/kerry-collinge Uncensored CMO: https://system1group.com/uncensored-cmo Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: the AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

Will Perez is the filmmaker who spent three years documenting Steven Bartlett from inches away. As lead filmmaker and editor at FlightStory, he built Behind The Diary, the behind-the-scenes channel following The Diary Of A CEO, from zero to 400,000 subscribers and more than 12 million views. In April 2026 he was named to the Forbes 30 Under 30 Europe list for Media and Marketing, at 24. He got there by dropping out. At 21, in his second year at Edinburgh University, Will texted his mum to say he was leaving to take a job with Steven Bartlett. Her reply, in Spanish, was blunt: are you crazy? He'd stolen his dad's camera at 16, shot weddings in Velcro Spider-Man shoes, and sent close to a thousand cold pitches that went nowhere. Gymshark said no. HBO said no. Then a referral put him on a call with Jack Sylvester, co-founder of Diary Of A CEO, and four days later he'd quit his degree and moved to London. What followed was three years inside one of the biggest media operations on the planet. Last year alone that meant 54 flights in 54 weeks. He has since left to build his own studio, telling stories for founders, artists and brands. He joins Jack and Zac for an unusually honest conversation about storytelling, YouTube strategy and what it actually costs to work at that level. Why nobody cares about your story, how a DOAC video gets packaged before a single frame is cut, the two hours after you hit publish that decide everything, and what Steven Bartlett does backstage that nobody films. What you'll learn in this episode: Chapters 00:00:00 Welcome to the Show: Meet Will Perez, The Man Behind Diary of a CEO 00:01:55 Nobody Cares About Your Story: The Three Assumptions That Kill Content 00:04:00 Brand vs Founder Storytelling: The Red Bull Strategy 00:07:08 The Story Seller Framework: How Real Estate Agents Hack Your Brain 00:11:09 The Dropout Decision: Texting Your Way Into Your Dream Job 00:17:34 Data Before Creative: The Title Testing Process That Changes Everything 00:22:15 The First Two Hours: What Happens After You Hit Publish 00:26:13 54 Flights in 54 Weeks: The Reality of Working for Stephen Bartlett 00:33:21 The Steve Jobs Headphone Jack Story: How Much You Care Equals How Much You Win 00:52:39 Going Full-Time: The Bet on Himself and What Comes Next #StevenBartlett #DiaryOfACEO #DOAC #YouTubeStrategy #VideoEditing #Storytelling #ContentStrategy #ContentCreation #Filmmaking #PersonalBranding #YouTubeGrowth #BehindTheDiary #WeHaveAMeeting Connect with Will: Website: https://www.willperez.co.uk Instagram: https://www.instagram.com/btswithwill Substack: https://btswithwill.substack.com LinkedIn: https://uk.linkedin.com/in/will-lindsay-perez Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: the AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

Satya Nadella, the CEO of Microsoft, says empathy is the hardest skill to learn, and the one that matters most. In this clip, Jack and Zac break down why empathy is the single most underrated sales skill in B2B, and how it changes everything about the way you cold call, handle objections and close deals. Most salespeople think empathy is soft. It isn't. It's the difference between a prospect hanging up in four seconds and a prospect actually telling you the truth about their situation. Empathy is what turns a cold call into a conversation, a pitch into a diagnosis, and a "not interested" into a real objection you can actually work with. If you're learning how to sell, how to cold call, or how to build a sales career that doesn't rely on being pushy, this is the skill to start with. Chapters 00:00:00 Welcome to the Show: The One Skill Every Salesperson Needs 00:00:36 The Microsoft CEO Quote: Why Empathy is the Hardest Skill 00:01:48 Can Empathy Be Taught: Nature vs Nurture 00:02:42 The Home Test: When Problem Solving Kills Connection 00:04:01 Beyond the Transcript: Reading Tone and Body Language 00:04:47 The Ten Out of Ten Problem: Testing Real Empathy 00:05:49 The Summary Technique: Your First Empathy Skill 00:07:49 Nooks Ad: Stop Cold Calling on Your Mobile 00:08:21 Labeling and Mirroring Masterclass: The Theory 00:10:21 Live Role Play: Empathy Skills in Action 00:13:41 Common Mistakes: Mirroring the Wrong Phrases 00:15:03 The Low Stakes Practice Game: Try This at Home 00:15:47 Active Listening: The Foundation of Empathy 00:16:44 Secret Mission: The Wham Challenge for 850 Pounds What you'll learn in this clip: Why Microsoft CEO Satya Nadella calls empathy the hardest skill to learn How empathy actually works on a cold call, and what fake empathy sounds like to a prospect The difference between empathy and being "nice" in sales, and why nice salespeople lose deals How to use empathy to handle objections instead of fighting them Why empathy is the fastest way to build trust with a stranger on the phone How to train empathy as a sales skill, not a personality trait Whether you're in cold calling, SDR work, account executive sales, recruitment, or you're a founder doing your own outbound, this is the skill that compounds. #Sales #ColdCalling #Empathy #SalesTraining #B2BSales #SalesTips #SatyaNadella #Microsoft #HowToSell #SalesSkills #ObjectionHandling #SDR #Prospecting #WeHaveAMeeting Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: the AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have a Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

Tom Hunt is the founder and CEO of Fame, the B2B podcast agency he's bootstrapped to around $4.5m ARR with 70+ full-time staff and $0 raised. Fame now starts and grows 300+ B2B podcasts around the world. Before Fame, Tom quit management consulting in 2014 and, by his own count, tried and failed with 17 businesses before one finally stuck. Those failures taught him more about attention, distribution and demand than any of the wins ever did. Today he's one of the most-watched voices in B2B marketing. A LinkedIn Top Voice, host of Confessions of a B2B Entrepreneur and Cash Machines, and the founder most other founders quietly copy the day they decide to start posting. He joins Jack and Zac for an honest, tactical chat about how to become impossible to ignore online. How to build a personal brand that actually generates pipeline instead of vanity likes, why most founder content gets scrolled past, what B2B podcasting really does for a sales team, and how he built a 70-person company without a penny of outside money. What you'll learn in this episode: Chapters 00:00:00 Welcome to the Show: Meet Tom Hunt, Founder of Fame 00:02:25 The Fame Formula: How Taylor Swift Built Her Brand Twice 00:03:29 The Three Ways People Mess Up Their Podcast Launch 00:05:32 The Top Podcast Lists Strategy: Free Organic Traffic 00:09:53 The Intercom Deal: How One Guest Paid for the Podcast 9X Over 00:18:05 The Rollercoaster Years: 15 Failed Businesses Before Fame 00:24:44 The SaaS Hacker Newsletter: Building the Audience First 00:29:16 The Anatomy of a Viral LinkedIn Post: Face, Hook, and Rage 00:33:43 The HR Content Switch: Trading Relevance for Numbers 00:39:46 Building Culture Remotely: The Four Values That Drive Fame #B2BMarketing #PersonalBranding #FounderLedMarketing #LinkedInGrowth #ContentMarketing #Podcasting #Bootstrapping #Entrepreneurship #B2BSales #WeHaveAMeeting Connect with Tom: LinkedIn: https://uk.linkedin.com/in/tomhuntio X: https://x.com/tomhuntio Fame: https://www.fame.so Cash Machines newsletter & podcast: https://www.tomhunt.io Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: the AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have a Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.

Josh White is the co-founder and CEO of Cano Water, the UK drinks brand that helped pioneer canned water as an alternative to single-use plastic bottles. The idea was born after a trip to Thailand with friends, where he witnessed the scale of plastic pollution firsthand — a moment that turned into a mission and, eventually, a business. Before water, Josh ran an events company bringing together some of the biggest names in grime and electronic music across the UK. In this episode, Josh joins Jack and Zac for a candid conversation about building Cano Water from an idea people initially dismissed into one of the UK’s fastest-growing drinks brands, the reality of bootstrapping a physical product business, and how his own personal struggles growing up shaped the way he leads and builds today. What you’ll learn in this episode: Chapters 00:00:00 Welcome to the Show: Meet Josh White, Founder of Cano Water 00:01:39 The Troubled Kid: ADHD, Addiction, and Rehab at 15 00:12:15 Finding Purpose Through Music: The Events Company Journey 00:17:40 Rock Bottom to Reborn: The Turning Point at 21 00:19:43 The Thailand Trip: How Cano Water Was Born 00:37:48 The ADHD Superpower: From Problem to Solution in Seconds 00:33:49 Wrapping Cans in Mum's Kitchen: The Scrappy Early Days 00:35:36 The Selfridges Miracle: Perfect Timing and Saying Yes with Nothing 00:48:12 Taking On Liquid Death: How Cano Survived the American Giant 00:57:37 The Future of Cano: Staying True to the Mission #Entrepreneurship #BrandBuilding #FounderStory #CanoWater #SustainableBusiness #ProductInnovation #Marketing #Bootstrapping #WeHaveAMeeting Connect with Josh: 🔗 LinkedIn: https://uk.linkedin.com/in/joshwhite2201 🔗 Cano Water: https://canowater.com Hear more from the Hosts: 🔗 Jack: https://www.linkedin.com/in/jack-frimston-5010177b 🔗 Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: The AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have a Meeting: New episodes every week with founders, sales leaders, and entrepreneurs who’ve built it from the ground up.

From Bartender's Verdict to 2 Billion Bottles: The Man Who Invented Baileys - David Gluckman David Gluckman is the drinks industry legend who created Baileys Irish Cream, Tanqueray Ten, Cîroc, The Singleton, Sheridan's, Aqua Libra and more during his 40-year career at IDV (now Diageo). He's the author of "That Sh*t Will Never Sell" — the book named after the verdict a colleague gave when he first tasted the muddy-brown liquid that went on to sell over two billion bottles. In one of the most candid, funny, and idea-obsessed founder conversations we've had, David takes us inside the real, messy process of inventing the brands that ended up in millions of homes worldwide — including the flops nobody remembers alongside the wins everybody does. What you'll learn in this episode: Chapters 00:00:00 Welcome to the Show: Meet David Gluckman, The Man Behind Baileys 00:02:31 The Fear Factor: Why Creative Work is a 24-7 Obsession 00:03:56 The One Answer Philosophy: Why 48 Ideas is 47 Too Many 00:06:00 The Hard-Looking Bastard: Designing for the Sales Force 00:07:41 Ciroc and Grape Vodka: The Story That Got Away 00:13:19 The Consumer Research Problem: Why 9 Out of 10 Means You Have Crap 00:15:53 The Singleton Strategy: Selling Single Malt to Blended Whiskey Drinkers 00:18:00 Burn the Boats: Why Plan B is for Losers 00:19:12 The Smirnoff Black Challenge: Getting a Michelin Star for KFC 00:24:35 The Australian Rum Disaster: When Ego Kills a Great Idea 00:29:24 The Power of One Word: Finding Vitality in Roger's Thesaurus 00:33:48 Setting Trends Not Following Them: The Birth of Alcopops 00:37:12 The Baileys Secret: Why Passion Beats Product Every Time 00:39:53 The Baileys Mystery: How a Brand Survives 51 Years of Bad Marketing 00:41:47 The Final Question: Is Your Product Really Good Enough #Entrepreneurship #BrandBuilding #FounderStory #Baileys #DrinksIndustry #ProductInnovation #Marketing #Bootstrapping #WeHaveAMeeting About David Gluckman: Creator of Baileys Irish Cream, Tanqueray Ten, Cîroc, The Singleton, Sheridan's, Aqua Libra and more. Spent 40 years at IDV (now Diageo) building some of the world's most recognisable drinks brands from scratch. Author of "That Sh*t Will Never Sell" (2nd edition), a book about the ideas behind the brands, told by the person who had them. Connect with David: 🔗 LinkedIn: https://www.linkedin.com/in/david-gluckman-7a7bb29 🔗 Book & more: https://www.thatshitwillneversell.com 🔗 Author site: https://davidgluckmanauthor.com Hear more from the Hosts: 🔗 Jack: https://www.linkedin.com/in/jack-frimston-5010177b 🔗 Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: The AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have a Meeting: New episodes every week with founders, sales leaders, and entrepreneurs who've built it from the ground up.

How to sell your business: James Ashford built GoProposal from a WordPress plugin and exited to Sage. This is the full story. For founders, agency owners and accountants who want a business that runs, grows and sells without them. James Ashford turned a pricing problem in one accountancy firm into GoProposal, software that let the most junior team member price and sell complex services in under five minutes. In this episode he answers the questions every founder types into Google at 2am: how do I know if I have a business or just a job? How do you actually sell a software company? And what happens to your mental health after the exit? He also opens up about the breakdown that followed the sale, and the inner child work that rebuilt him. Buy his book here: https://www.amazon.co.uk/dp/1781339872?ref=cm_sw_r_ffobk_cp_ud_dp_GQR6D38EGKM6069R9J0J_3&ref_=cm_sw_r_ffobk_cp_ud_dp_GQR6D38EGKM6069R9J0J_3&social_share=cm_sw_r_ffobk_cp_ud_dp_GQR6D38EGKM6069R9J0J_3&bestFormat=true Chapters 00:00:00 Welcome to the Show: Meet James Ashford, Serial Entrepreneur 00:03:19 The Sales Problem: Why Business Owners Can't Let Go 00:05:59 The Restaurant Analogy: How Accountants Price Like Amateurs 00:08:05 The Accountancy Breakthrough: Solving the Same Problem Over and Over 00:14:01 The Four Grand Launch: Building a SaaS Business on WordPress 00:16:32 The Waiting List Strategy: 100 Customers in 30 Days 00:19:54 The Shock and Awe Pack: Customer Retention Through Physical Gifts 00:22:03 The Five Million Pound Goal: Getting Your Wife on the Journey 00:23:49 Taking Over the Space: The Conor McGregor Mentality 00:27:07 The Discounting Problem: How You Train Bad Clients 00:29:30 The Sticking Points: When Revenue Hits a Wall at 18K and 53K 00:34:21 The Competitor Blindside: Losing 25 Percent of Customers Overnight 00:37:11 The Oversuite Launch: Turning Crisis Into a New Product Line 00:38:12 Built to Sell: Manifesting the Acquisition From Day One 00:40:26 The Negotiation That Started Everything: Could We Buy You Instead 00:44:03 Putting On Your Best Suit: Going to Market With an M and A Firm 00:46:02 The Day the Money Hits: Why Everything Felt Exactly the Same 00:47:40 The Loss No One Talks About: Purpose, Team, and Identity 00:48:42 From Apple Tree to Apples: The Shift From Making to Managing Money 00:49:14 Playing to Win Versus Playing Not to Lose: The Corporate Shock 00:51:31 The Breakdown: On Your Hands and Knees at the Side of the Road 00:57:57 The Inner Child and Small T Trauma: Understanding What Drives Us 00:59:49 Equine Therapy and Breath Work: The Journey to Healing 01:00:45 The Final Question: Where Is the Gift in This Moment FRAMEWORKS COVERED The Restaurant Pricing Method | Built to Sell | "Where's the Gift?" | "Who Do I Need to Be?" | The 2-4% Finance Rule | Small t Trauma and Inner Child Healing ABOUT JAMES ASHFORD James Ashford is the founder of GoProposal, the pricing and proposal software acquired by Sage. He now invests in businesses and mentors entrepreneurs, with a focus on founders raising young families. Find James on LinkedIn and Instagram, and @thejamesashford on TikTok. https://jamesashford.com/ YOUR HOSTS Jack Frimston and Zac Thompson are the co-founders of We Have A Meeting, the B2B sales agency behind the Sales Is Therapy method. 🌍 https://wehaveameeting.com 📖 Get the book: https://salesstherapy.com THIS EPISODE IS SPONSORED BY NOOKS The AI dialler that helps your sales team have more conversations: https://www.nooks.ai/wehaveameeting SUBSCRIBE for weekly conversations with founders, sales leaders and psychologists: https://www.youtube.com/@wehaveameeting?sub_confirmation=1 If you're searching for how to sell your business, how to build a SaaS company with no funding, how to price your services, or what a business exit actually feels like, this episode covers it all. James Ashford shares the GoProposal story from WordPress plugin to Sage acquisition, including value pricing for accountants.

Who cold calls better — the UK or the USA? In this LIVE cold calling battle, Jack (USA) and Zac (UK) go head-to-head, dialing real prospects back-to-back to find out whose style, tone, and script actually book more meetings. Building something cool? Running a business? Join our FREE WhatsApp community - https://www.wehaveameetingpodcast.co.uk/ Generate more leads: https://www.wehaveameeting.com Watch as two very different cold calling styles clash in real time: British directness vs. American energy. You'll hear the openers, the objection handling, the pivots, and the moments where each caller either books the meeting or gets hung up on — all live, unscripted, and unfiltered. If you're in sales, SDR, or lead generation, this is a masterclass in how cultural style shapes cold calling success — and a fun, brutally honest look at what actually works when you're live on the phone. Check out Nooks here: https://www.nooks.ai/wehaveameeting Chapters 00:00:00 Welcome to the Show: UK vs USA Cold Calling Battle Begins 00:01:45 The San Francisco List: Dialing America at 8am 00:03:10 First Blood: Jack's Opening Calls and the Data Problem 00:08:14 The Polite American No: Beverly Hills Brush-Offs 00:11:50 Zac Takes the Stage: Parallel Dialing Mode Activated 00:14:03 The Duncan Conversation: When Persistence Pays Off 00:19:47 Jack's Revenge: The Real Work Beatdown 00:21:50 The Embroidery Company: Mark's Marketing Agency 00:24:14 Connection Rate Reality Check: UK 10-30% vs US 5-10% 00:35:48 The Five Second Challenge: When Prospects Give You No Time 00:37:44 Jerry the Berry: The Gatekeeper Transfer That Goes Nowhere 00:39:37 The Dr. Sean Marathon: A Masterclass in Discovery 00:52:54 The Debrief: Who Won UK vs USA

In this episode, we sit down with Sean McPheat, Founder and CEO at MTD Training and Skillshub for one of the most brutally honest, emotionally raw, and strategically revealing conversations about what it really takes to survive 25 years in business, why a Tony Robbins weekend walking across hot coals convinced him to quit his £100k corporate job at age 29, and why most people fail in entrepreneurship because they go into it half pregnant instead of fully committing to the fight. We reveal why just because you're good at something doesn't mean you'll be good at leading a business doing that thing, why decorators and painters are brilliant at their craft but terrible at answering emails and sending invoices, and why the acid test question for entrepreneurship is whether you want to be old looking back with regret about all the things you didn't do. More From Sean: https://www.seanmcpheat.com/ Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Nooks* The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit: https://www.nooks.ai/wehaveameeting

In this episode, we dive into Samuel Leeds, property entrepreneur and course creator, for one of the most divisive, brutally honest, and strategically revealing conversations about whether he's a legitimate property investor helping people build wealth or a course selling shyster using rage bait and fear mongering to drive clicks and sales. We break down his viral content teaching kids how to buy houses with the bank's money, why flying his children in economy while he sits in first class sparked outrage across the internet, and whether that's actually good parenting or just another algorithmic stunt designed to boost impressions when engagement drops. You'll hear why his appearance on the Gary Economics documentary raised questions about his sales tactics, why telling people to take out loans they can't afford to buy property courses is dangerous advice that Gary Economics was right to call out, and why those that can do and those that can't teach. We reveal why AI scaremongering has become the new FOMO marketing tactic creating urgency around property investment, why claiming your investment properties will hold value when AI takes everyone's jobs ignores the reality that nobody will have money to buy houses if the economy collapses, and why people need to stop being sold on fear and start engaging the rational part of their brain before taking out loans that put strain on their families. You'll hear why Samuel's social media strategy feels all over the place, why his networking content of a nervous 17 year old trying to find investors at a party is bizarre, and why ethical sales means giving people the bad news upfront instead of getting them excited in the moment only for remorse to hit them later. We leave you with one challenge: post a picture of Samuel Leeds and ask Samuel, are you from Leeds, tag us in the comments, and the first person to do it wins 500 pounds while the second person gets the mystery prize. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we sit down with Kent Bray, former Citibank trader and therapeutic counselor, for one of the most brutally honest, emotionally raw, and strategically revealing conversations about what it really takes to survive in the trading world, why cocaine addiction nearly destroyed everything he built, and why the man who sat beside Gary Stevenson every day says parts of that viral city backstory aren't true. We break down the reality of trading at one of the world's biggest banks, why losing $5 million in a day taught Kent more about resilience than any win ever could, and why the best traders have an innate ability to disseminate information with perfect timing and conviction that separates them from everyone else. You'll hear why Kent made $34 million one year after being down to zero at six months because he was doing three grams of cocaine every morning, why he made $4 million over a weekend by accident while doing coke in his apartment overlooking the Thames, and why colleagues started asking if he had cancer or AIDS because he'd lost so much weight. Kent reveals why Gary Stevenson's claim of being the most profitable trader globally at Citibank isn't truthful according to WhatsApp messages he still has, why Gary sat on a million dollar seat doing nothing after falling out with the bank over unvested stock, and why being genuine and authentic matters more than any cause when you're building credibility. You'll hear why Kent went from 90 kilograms to 63 kilograms as a raging drug addict doing 20 to 30 grams a week, why he's now nine years eight months clean and sober helping professional men who feel like there's no one to talk to, and why his greatest achievement isn't what he achieved but what he overcame. We reveal why a wealth tax would absolutely devastate the UK through intellectual property and wealth migration, why millionaires don't like free handouts because they worked their guts out for everything they have, and why penalising success instead of rewarding it sends a horrible message to entrepreneurs. Kent leaves us with two powerful questions: what's your dream and why aren't you going for it, and where does truth sit in amongst your cause? More from Kent: Website: Kent Bray Counselling and Mentoring Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we sit down to react to Gary Economics, the viral internet economist from Ilford, for one of the most brutally honest, divisive, and strategically revealing conversations about whether his message is genuinely helping poor people or just creating rage bait that oversimplifies incredibly complex economic problems into bite sized chunks that lose all their nuance. We reveal why 81% of entrepreneurs have had some sort of crappy sales job like door to door or cold calling before they became successful, why growing up poor and facing adversity should leave you inspired by people who've been there and done it rather than scared by someone telling you the system is rigged, and why the antidote to Gary's message would be sitting him down with someone who can walk him through how quickly you can start making money if you actually try instead of just arguing big picture points that always have holes in them. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

Sign Tom's Petition to help lower VAT: https://www.vatstheproblem.co.uk/ In this episode, we sit down with Tom Kerridge, Michelin starred chef and hospitality entrepreneur, for one of the most brutally honest and strategically revealing conversations about why opening a restaurant today would be financial suicide, why even packed restaurants operating at full capacity are barely breaking even, and why the margins in hospitality have been completely obliterated by a perfect storm of food inflation, energy costs, national insurance hikes, and minimum wage increases that have made profitability almost impossible. We break down the numbers behind the crisis: cooking oil and beef have gone up over 100% in the last five years, utility bills have skyrocketed, national insurance contributions have been driven incredibly high, and minimum wage increases mean a 22 year old working 45 hours a week now costs over £30,000 a year instead of £21,000. You'll hear why a hospitality business employing just 10 people at minimum wage has seen wage costs increase by 80 to 100 grand a year, wiping out any profit margin that existed before food inflation and energy costs even come into play. Tom reveals why he wouldn't open a restaurant today without the right conditions, why taking your business to the gym and tightening everything up without losing your DNA is the only way to survive right now, and why the moment you start de-skilling and buying pre-bought product it becomes a race to the bottom that destroys the entire UK food scene we've built over 25 years. You'll hear why 21 businesses are shutting every week, why the country is being run by the accountant instead of the operators, and why nobody's successful business is run by the accountant because operators make decisions about growth while accountants just monitor spreadsheets. More from Tom: Website: https://www.vatstheproblem.co.uk/ Instagram: https://www.instagram.com/cheftomkerridge/?hl=en Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

Sign Tom's Petition to help lower VAT: https://www.vatstheproblem.co.uk/ In this episode, we sit down with Tom Kerridge, Michelin starred chef and hospitality entrepreneur, for one of the most tactical, politically charged, and strategically brilliant conversations about what it really takes to create change at government level, why this isn't Tom Kerridge versus Keir Starmer but a coordinated industry wide movement, and why being officially fucking loud matters more than following official petition processes if you actually want Treasury to listen. You'll hear why Tom warned government beforehand that this campaign was coming, why he's been invited into meetings with the Business and Trade Secretary who understands that VAT reduction is the key lever to hospitality survival, and why front bench ministers already know this works because they're doing 5% VAT on kids meals this summer to encourage theme park visits. We reveal why this has become cross party with Nigel Farage, the Liberal Democrats, the Conservatives, Andy Burnham, and Angela Rayner all backing hospitality VAT reduction, and why Tom is deliberately building regional ambassadors up and down the country so this doesn't become about one celebrity chef but about saving the pub just around the corner from you. More from Tom: Website: https://www.vatstheproblem.co.uk/ Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/

In this episode, we sit down with Chris Voss, former FBI hostage negotiator and author of Never Split the Difference, for one of the most raw, tactical, and psychologically charged conversations about what it really takes to negotiate like your life depends on it, why sales is helping and not manipulation, and why most people fail in negotiation because they're too afraid to call out the negatives before the other side even thinks them. We break down the psychology of mirroring and why repeating one to three words keeps people talking without draining their mental energy the way what and how questions do, why what questions uncover problems and how questions uncover solutions, and why why questions trigger defensiveness and make people say what the fuck is it to you inside their head. You'll hear why fair is an emotional word you have to be careful with, why giving time back in someone's day is something nobody else does for them, and why the last impression is the lasting impression! More from Chris: Website: https://www.blackswanltd.com Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we sit down with Brad Pickett, former WEC and UFC fighter, for one of the most raw, honest, and emotionally charged conversations about what it really takes to survive in the cage, why most fighters retire because they either lose their job or their body gives out, and why building a brand outside the octagon is just as important as learning how to throw a punch if you want to actually make money in this sport. We dive into the reality that Brad didn't find fighting until he was 25, started boxing just to get fit, and somehow ended up competing against the best fighters in the world including Demetrius Johnson, one of the greatest of all time, and beat him using wrestling even though he'd never wrestled a day in his life before MMA. You'll hear why backstage before a fight felt like waiting for a death sentence, why he hated sparring at first but loved it once he got cracked in the nose, and why the mental side of fighting is harder than any physical challenge you'll ever face. You'll hear why the UK MMA scene was so far behind America that Brad had to fly to American Top Team for every fight camp, why selling 200 tickets made him more valuable to promoters than being the best fighter on the card, and why wearing a trilby hat and braces to honor his granddad who did bare knuckle boxing at night to support his family became the brand that made him unforgettable. Brad leaves us with one powerful question: have you maximized the amount of hours you had in your day to your full potential, because everyone has the same 24 hours, and what you do with them is the only currency that actually matters. More from Brad: Instagram: @oneone_punch Gym: Greybury and Top Team (GBTT_HQ on Instagram) Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

We break down the cold call opener that's absolutely flying right now for one of their marketing clients: calling up and saying you've been looking at their content online, you've had a thought, and asking if you can fly through why you chose to call. You'll hear why this works, how to back it up with actual research so you don't get caught out, and why having the website and LinkedIn page open before you dial is non negotiable if you want to avoid looking like an idiot. We reveal why adding friction to your callbacks instead of rushing to book the meeting actually increases conversions, whether that's saying you're not 100% sure if it's relevant yet or asking which team they think they should be put in front of. You'll hear why making the prospect earn the next step works the same way Rolex and Ferrari do, and why assumptive callbacks with a bit of hesitation create more engaging conversations than desperate ones. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we sit down with Simon Rogerson, co-founder and CEO of Octopus Group, for a raw and unfiltered conversation about why META is actively destroying human connection, why most businesses fail because entrepreneurs lack the resilience to survive the brutal early years, and why giving founders too much capital is often the worst thing you can do if you want them to actually succeed. We dive into the reality that most businesses are selfish, short-termist, and borderline sociopathic because they only care about the bottom line and shareholders, ignoring every other stakeholder that actually matters. Simon challenges the idea that AI will replace human connection, arguing instead that technology should free us up for deeper relationships, not isolate us further behind screens and virtual friends like Mark Zuckerberg wants us to believe. You'll hear why the best entrepreneurs are given too little capital, not too much, forcing them to make smarter decisions and avoid pissing money up against the wall on bad hires and rushed moves. Simon reveals how Octopus didn't start with a grand mission but with frustration and survival, hitting tiny milestones one at a time until they could finally ask themselves what they were actually building and why it mattered. We explore the uncomfortable truth that META has done more for social isolation than any other company in history, why human beings desperately need to belong to something real, and why the next five to ten years will be a sick continuation of what's already happening to our kids who can't put their phones down. Simon leaves us with one powerful question: if the company you work for was a person, would you want to be friends with it? If the answer is no, you probably need to get another job. More from Simon: Website: https://www.octopusgroup.com Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/

In this episode, we sit down with Simon Rogerson, co-founder and CEO of Octopus Group, an enterprise spanning energy, investments, real estate, and special needs schools, for one of the most honest, grounded, and philosophically charged conversations about what it really takes to build a business that isn't just profitable but actually worth being proud of when you look back on your life. More from Simon: Website: https://www.octopusgroup.com Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we take you inside a brutally honest live cold calling session where Jack, Zac, and special guest Jeb Blunt Jr. dial prospects in real time, proving that even the best salespeople face rejection after rejection and that success in cold calling isn't about magic scripts but about consistency, resilience, and the willingness to keep dialing when everyone else has given up. We break down the psychology of cold calling frameworks, from Jeb's five step approach that grabs attention and builds curiosity in seconds to Jack and Zac's authentic British style that uses contradiction callouts and sounds like statements to disarm prospects. You'll hear the difference between asking for a meeting straight away versus building curiosity first, why calling out contradictions can either open doors or start arguments if you're not careful, and how to handle brush off objections like send me an email without letting polite prospects off the hook. We expose the reality of AI assistants screening calls, the emotional strain of dialing through gatekeepers and voicemails, and why tools like Nooks matter when you're trying to maximize conversations instead of wasting time manually dialing. You'll witness live conversations with prospects who are too polite to hang up, business owners who are genuinely at capacity, and one retired gentleman who definitely does not want a meeting. More from Jeb: LinkedIn: JBJ (Jeb Blunt Jr.) Book: 90 Days to Level Up Your Sales Skills Website: https://www.salesgravy.com Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we sit down with Ella McCrystal, psychotherapist, TEDx speaker, author, and director of the Northampton Clinic, for one of the most raw, honest, and scientifically grounded conversations about trauma, anxiety, ADHD, and what it really takes to heal when your body remembers everything your mind tries to forget. If you've ever wondered whether your anxiety is just who you are, whether your body is trying to tell you something your mind refuses to hear, or whether healing is even possible when the damage feels too deep, this episode will give you the permission to stop waiting for someone else to fix you and start understanding that your nervous system, your cells, and your brain are all capable of change if you're willing to do the work. More from Ella: Instagram: @ellamccrystal Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we dive into one of the most uncomfortable conversations of our time: how social media, broken family structures, and a failing education system are fundamentally rewiring the brains of an entire generation, and why the solution isn't more diagnoses but a complete rethinking of how we raise, educate, and protect young people in a world that profits from their attention. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we take you inside a brutally honest cold call roasting session where Jack and Zac tear apart their own old sales calls from two to three years ago, proving that even the best salespeople cringe at their past selves and still have room to grow. We break down what actually works in cold calling, from delivering openers like punchlines to the art of matching your prospect's energy, why curiosity is the one skill you can't fake, and how genuine interest beats any script. You'll hear the difference between hard disqualification that kills deals versus soft qualification that opens conversations, why asking the same question twice in different ways is a rookie mistake, and how to spot problems prospects don't even know they have yet. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

Ever wondered how much the BBC actually pays you to appear on Dragons' Den? In this clip, we find out exactly what the dragons were paid to sit in that famous chair and it's a lot less than you'd think. We also hear the story of how he almost turned down Dragons' Den entirely, how Duncan Bannatyne convinced him to reconsider, and what it was really like behind the scenes on one of the BBC's biggest shows. More from Simon: Book: Yo Man https://www.amazon.co.uk (https://www.amazon.co.uk/Yo-Man-Simon-Woodroffe/dp/1399610848) Website: https://www.yo.co.uk Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/

In this episode, we sit down with Simon Woodroffe, founder of Yo Sushi and Yotel, one of the original dragons on BBC's Dragon's Den, and one of the most unlikely success stories British entrepreneurship has ever produced. A man who spent three decades behind the scenes, designing stages and rigging lights for some of the biggest names in music before reinventing himself at 45 to build two iconic brands that changed hospitality forever. If you've ever felt like an imposter, struggled with the fear of failure, or wondered whether it's too late to start something big, this episode will give you the permission to stop waiting and start building the life you actually want. More from Simon: Book: Yo Man https://www.amazon.co.uk (https://www.amazon.co.uk/Yo-Man-Simon-Woodroffe/dp/1399610848) Website: https://www.yo.co.uk Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

Rory breaks down why AI in the hands of procurement and finance teams will be catastrophic, how the shareholder value movement since the 1980s has created a managerial Ponzi scheme that misaligns leadership with everyone else in the company, and why the purpose of a business should never be profit maximization but the discovery of new sources of value. He explains why Octopus Energy is now bigger than British Gas by focusing on customer service instead of cost cutting, how Herbert Simon's Nobel Prize winning philosophy completely contradicts Milton Friedman's shareholder value doctrine, and why businesses that optimize for efficiency instead of discovery will make terrible decisions faster with AI. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we sit down with Amelia, a personal branding strategist who's built a thriving business helping founders scale from £250k to £50 million by turning their personal brands into revenue generating machines, not vanity metrics. If you're a founder struggling to win inbound leads, wondering whether personal branding is worth the time, or trying to figure out how to stand out in a world where everyone sounds the same, this episode will give you the exact playbook to stop hiding behind your logo and start building a brand that makes you money. More from Amelia: Website: https://klowt.com Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we take you inside a live cold calling session where nothing goes according to plan, proving that even the best salespeople have to deal with technical disasters, brutal rejections, and prospects who just want to eat their dinner in peace. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsor Nooks! Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we sit down with Matt Hancock, former UK Health Secretary, tech entrepreneur, and now a leading voice in health technology innovation, who breaks down the art of decision making under pressure and why most people are afraid to make the call when it matters most. Matt explains why taking decisions quickly is a strength until it becomes a weakness, how to know when you have enough information to act, and why the most senior people only see the hardest decisions because the easy ones get taken elsewhere. He reveals the difference between decisions that need thinking time versus decisions that should take 60 seconds, why sleeping on a decision is a legitimate strategy, and how indecision is itself a decision with consequences. We dive into the psychology of group decision making, why cabinet government is essentially non hierarchical compared to business, and how write rounds in Whitehall slow down ambition but create accountability. Matt shares why businesses with single decision makers can spend 80 billion on failed projects like the metaverse, how to structure organizations so the right decisions get escalated, and why compromise is the foundation of any successful negotiation. If you're stuck on a decision, wondering whether to take a risk, or trying to understand how to lead better under pressure, this episode will give you the frameworks to stop prevaricating and start taking action. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting Chapters 00:00:00 Who Is Matt Hancock: From Tech to Health Secretary 00:03:26 The First Principles of Decision Making: Choosing to Decide 00:05:45 When You Have All the Information But Still Get It Wrong 00:07:41 The Psychology of Group Decision Making: From Individuals to Cabinets 00:10:58 Government vs Business: The Hierarchical Decision Making Divide 00:14:53 The Art of Influence: Understanding Your Audience and Their Influencers 00:16:26 Thinking Fast and Slow: The Mental Models That Matter 00:19:30 AI as Your Junior Team Member: Where Humans Still Win 00:28:42 The Driverless Car Paradox: Why We Demand Perfection From AI 00:22:11 AI in Healthcare: The Sepsis Detection Revolution 00:35:04 Trade-Offs and Pareto Optimization: No Decision Is 100 Percent 00:37:10 Deadlines and Pressure: The Consequences of Indecision 00:41:59 The Beast Games Effect: How Group Size Changes Decision Dynamics 00:48:07 The Steve Jobs Audacity: When Knowing What People Want Is a Lie 00:51:10 The Decision Framework: Consequence, Reversibility and Information 00:53:11 The Prevarication Question: What Decision Are You Avoiding

In this episode, we break down 20 minutes of the most brutally honest sales advice you'll ever hear from Rory Sutherland, Daniel Priestley, and Benjamin Dennehey, three of the sharpest minds in business, marketing, and sales. We dive into Daniel's 3000 DM strategy, the exact approach he used to launch Score App without a massive audience, and why cold outreach still beats posting on social media when you're starting from zero. Rory explains the difference between transactional and relational capitalism, why America's most successful car salesman asked a completely different question to everyone else, and how businesses obsessed with short term efficiency gains are destroying long term customer value. Benjamin reveals why most salespeople are lazy, how to spot the symptoms of a broken sales team, and why sales reps spend more time getting their emotional needs met than actually closing deals. He breaks down the permission based opener that statistically outperforms everything else, why LinkedIn is full of validation seeking gurus, and how to qualify prospects properly instead of living on hope and quotes that go nowhere. We also discuss the cold calling versus texting debate, why Daniel refuses to take unscheduled calls but will read a long text, and how forcing customers into cheap channels to reduce transaction costs is fundamentally misdirected. Rory shares the online travel business lesson that proves maximizing low cost channels isn't the same as maximizing value, and why customers who complain and get their problem resolved become more loyal than those who never had a problem in the first place. If you're launching a business without an audience, struggling to get your sales team to perform, or wondering why your outreach isn't converting, this episode will give you the unfiltered strategies that actually work. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, we sit down with Holly Matthews, self development coach, founder of the Happy Me project, best selling author, and former TV actress who went from being a child star on Byker Grove to navigating grief, rejection, and reinvention in the most public way possible. Holly breaks down why most people are terrified of success, not failure, how childhood experiences shape our adult confidence, and why wearing a mask to fit in only works until it doesn't. She explains why she started vlogging during her husband's terminal illness, how grief became the catalyst for building a business that helps thousands, and why being your weirdest self is the only way to live without regrets. Holly also reveals why she removed someone from her membership for the first time, how she uses swearing as a litmus test for whether people will vibe with her energy, and why her daughter's viral video about homelessness led to death threats, a BBC controversy, and eventually a spot on Little Big Shots with Dawn French. If you're struggling with confidence, people pleasing, or wondering whether it's okay to be unapologetically yourself, this episode will give you permission to stop performing and start living. More from Holly: Website: https://www.hollymatthews.com Instagram: @hollymatthews Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham Nooks The AI powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

Join Prospeos upcoming webinar https://shorturl.at/cROZT In this episode, we sit down with Dr. Tara, a certified sexologist, 10 year professor, and the voice behind millions of followers who trust her to talk about the things most people are too afraid to say out loud. Dr. Tara breaks down why sexual confidence isn't just about what happens in the bedroom, but how it shows up in dating, relationships, and even career negotiations. She explains the Madonna whore complex, why men in high powered roles seek out dominatrix training, and how she went from teaching sex education in a university to becoming a professional dominatrix to truly understand power dynamics. We discuss why the lack of sexual connection in long term relationships is an epidemic, how sexual desire discrepancy destroys intimacy, and the uncomfortable truth that many women no longer find their partners attractive but won't say it out loud. Dr. Tara also shares why she turned down AI companies wanting to create a virtual version of her, the difference between traditional and kinky sexual profiles, and why most people have never been taught how to have good sex but are too ashamed to admit it. She explains why feedback during sex is non negotiable, how to ask for what you want without sounding demanding, and why the first symptom of a failing relationship always shows up in the bedroom. If you've ever struggled with sexual confidence, felt disconnected from your partner, or wondered why sex becomes the last priority in long term relationships, this episode will challenge everything you thought you knew about intimacy, desire, and what it really means to feel fulfilled. More from Dr. Tara: Instagram: https://www.instagram.com/luvbites.co/ Book: How Do You Like It? A Guide For Getting What You Want In Bed - https://www.abebooks.co.uk/servlet/BookDetailsPL?bi=32314279449&dest=GBR Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham *Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting

In this episode, Jack and Zac dive into the chaotic world of job interviews by reacting to the most cringeworthy moments from The Apprentice, breaking down exactly what not to do when your career is on the line. We also cover the psychology behind buttering up interviewers, why referring to yourself in the third person is a red flag, and how to recover when you're asked to prove something you clearly don't know. They explain why preparation matters more than charisma, how to answer what would your friends say about you without sounding arrogant or insane, and why the best interviewers will always push you to back up vague statements with concrete proof. If you've ever panicked in an interview, blanked on a simple question, or wondered how people make it through hiring processes despite being wildly unprepared, this episode will make you laugh, cringe, and rethink how you show up when it matters most. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham *Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting