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Explore every episode of the podcast We Are Podcast

Dive into the complete episode list for We Are Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Balancing AI and Authenticity: What Business Owners Need to Know ft. Rod Santomassimo and Ken Droz21 Aug 202400:11:57
Learn how AI is reshaping business identity and speeding up success.

AI is rapidly changing the business world, offering new ways to enhance speed, accuracy, and efficiency. With AI tools like ChatGPT, processes that once took months can now be completed in seconds. However, this shift also raises important questions about identity and the role of humans in a world increasingly dominated by AI.

In this episode, Rod Santomassimo, a seasoned business coach, shares insights on how AI is transforming client experiences and the business landscape. With decades of experience, Rod discusses the benefits and challenges of integrating AI into daily operations, offering valuable advice for those looking to stay ahead in a fast-changing world.

5 Key Takeaways:
  1. AI Accelerates Business Processes: AI, particularly tools like ChatGPT, can dramatically speed up business processes, transforming tasks that once took months into activities completed in seconds.
  2. Preserving Identity Amidst AI Integration: As AI becomes more prevalent, it's crucial to maintain authenticity. Businesses must ensure that AI-generated content reflects their true voice to preserve their brand identity.
  3. The Challenge of Adapting to AI: While AI offers immense potential, not all businesses are quick to adopt it. Those who do, however, often find that it gives them a significant competitive advantage.
  4. AI's Impact on Human Connection: As AI-generated content becomes more common, the value of genuine human interaction and connection will increase, making authenticity and human touch even more important.
  5. AI Misconceptions and Realities: It's essential to understand AI's limitations, such as its struggles with accuracy and data handling. Proper training and input are necessary to ensure AI outputs are both useful and authentic.

Coming up in this episode:

  1. (00:01:11) Exploring the Role of AI in Business Dive into how AI is transforming business processes, particularly in the realms of speed and efficiency, and why it's crucial for entrepreneurs to integrate AI into their operations to stay competitive.
  2. (00:03:10) Misconceptions and Challenges with AI Discuss the common misconceptions about AI, including concerns about job replacement and the importance of maintaining authenticity in AI-generated content.
  3. (00:05:05) The Impact of AI on Identity Our guests share insights on how AI is challenging traditional business identities and what it means for professionals who tie their self-worth to their work.
  4. (00:09:26) The Future of Content Creation Discover why experts believe that 90% of content will be AI-generated in the next five years and what that means for the value of genuine human connection in business.

All this and more, on this week’s episode of  We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned next week. So, make sure to subscribe to the show to get that episode as soon it gets released. Until then, much love.

Transforming Business Narratives and The Impacts of Podcasts14 Aug 202400:31:18
Learn how to leverage podcasting for strategic business growth

Explore the transformative role of podcasting in driving business growth. As the digital landscape continues to evolve, podcasts have emerged as essential tools for building brands, engaging niche audiences, and achieving business success. The discussion highlights the journey from overcoming initial challenges to leveraging podcasts as powerful business development strategies. Whether it's about starting a new podcast or refining an existing one, the episode provides valuable insights into making podcasting a strategic asset for business.

5 Key Takeaways:
  1. Narrowing the Niche Is Crucial for Success: Establishing a clearly defined target market is essential for building a future-proof business. Focusing on a specific niche allows for standing out, becoming known for a solution, and expanding strategically from a solid foundation.
  2. The Importance of Team Support: A successful podcast relies on more than just a strong host. A dedicated team is necessary to manage production, marketing, and content, ensuring consistency and growth while allowing the host to concentrate on delivering value through conversations.
  3. Podcasting as a Business Development Tool: Podcasts can serve as powerful tools for networking and business development. Engaging high-profile guests can lead to new business opportunities, with relationships formed during interviews potentially evolving into valuable partnerships and clients.
  4. The Role of AI in Podcasting and Marketing: AI is significantly impacting the marketing landscape, enabling faster idea generation and enhanced personalisation. However, while AI improves efficiency, the creative and contextual aspects of content creation still require a human touch to truly connect with audiences.
  5. Mindset and Consistency Are Key: Commitment to the podcasting process and maintaining consistency are vital for achieving long-term success. Preparing a few episodes before launching helps sustain regular output, while a positive mindset can help overcome challenges and turn podcasting into a rewarding business venture.

All this and more, on this week’s episode of  We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned next week. Subscribe to the show to get that episode as soon it gets released. Until then, much love.

Evolutionary path of entrepreneurship21 Apr 202400:23:40
Learn how to leverage unique entrepreneurial traits for enduring business success.

In this episode, we're unpacking the entrepreneurial journey, examining the ups, downs, and transformative moments that shape a business. From the struggles of finding our footing to the exhilarating peaks of achievement, we explore the intrinsic qualities that drive us forward, the shifts in perspective that guide our evolution, and the undeniable truth that in entrepreneurship, the only constant is change.

We're joined by voices that resonate with authenticity, experience, and wisdom. Voices that have navigated the tumultuous waters of business, turning their unique traits into unparalleled success. So whether you're in the trenches of building your empire or standing on the brink of your next big pivot, this episode is a tribute to the spirit of entrepreneurship—to the resilience, innovation, and audacious belief that we can leave a mark on the world.

Coming up in this episode:

  • [00:04:00] The nature of business evolution, emphasising the lack of a clear, linear path.
  • [00:03:30] The misconceptions surrounding overnight success in the entrepreneurial world.
  • [00:05:00-] The broader definition of wealth beyond financial gains, touching on mental, physical, and relational well-being.
  • [00:09:20] Traits of successful entrepreneurs, such as ADHD, bipolarity, and a degree of narcissism.
  • [00:08:30] A crucial lesson shared revolves around the importance of listening to team members and surrounding oneself with people whose insights and advice you value.
  • [00:13:50] The initiative to support under-resourced entrepreneurs through training programmes makes entrepreneurship accessible and inclusive.
  • [00:14:40] Creating innovative solutions that not only cater to market needs but also positively impact communities.

All this and more, on this week’s episode of  We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned next week when we talk about Echoes of success feat. Cameron Herold. So, make sure to subscribe to the show to get that episode as soon it gets released. Until then, much love.

Links:

268. Partnerships for Your Podcast18 Apr 202100:16:27

In most aspects of life, we’re stronger together than we are apart. That saying sounds cheesy, but it’s true, especially when it comes to promoting your podcast. So who are you partnered with? In this short clip from my Growth Accelerator program, I break down the three main elements of starting a partnership for your podcast. I back up these points with real-life examples and explain how to approach potential partners. 


|| LINKS || mustamplify.com/resources/ | Full Show Notes - mustamplify.com/should-i-start-a-podcast

267. The Big Idea in Your Podcast with Jay Ooi13 Apr 202100:28:00

In all the commotion of interviews, guest landings, and little intricacies of making a podcast, the big idea can get lost. How do you keep tabs on what matters most in your show? I talked to Jay Ooi, the creator of the podcast Shoes Off, about how to sustain your podcast by focusing on the big idea. He provides a detailed example of his day-to-day process. And he gets into the importance of providing perspective. Don’t miss out on advice from one of the hardest working podcasters I know. Tune in today! 

 

|| LINKS || www.shoesoff.net | Full Show Notes - mustamplify.com/should-i-start-a-podcast/

266. Playing the Long Game in Your Podcast with Melissa Ambrosini11 Apr 202100:23:49

Like a new relationship, starting a podcast requires commitment and effort. So are you in it for the long haul? This snippet from WAP 2020 features Melissa Ambrosini, bestselling author and host of the number one podcast, The Melissa Ambrosini Show. After more than three successful years of podcasting–her show has over 16 million downloads–she’s an inspiration and a motivator who understands how to reach success. Listen now and find out how to launch a profitable podcast for the long game with Melissa’s advice.


|| LINKS || melissaambrosini.com | Full Show Notes - mustamplify.com/should-i-start-a-podcast

265. The Art of The Interview with Michael O'Neal06 Apr 202100:34:37

Interview jitters got you anxious for your next show? Cue the confidence and learn how to ask the right questions the right way–for you and your guest. This episode is a snippet from WAP 2017 featuring Michael O’Neal, host of The Solopreneur Hour podcast. Leading your guests into their best stories and enlightening wisdom can be a daunting task. That’s why Michael breaks down exactly what to think about before going into an interview. Learn how to improve the art of your interview by asking the right questions and taking control of your show with Michael’s advice.


|| LINKS || solopreneurhour.com/?r_done=1 | Full Show Notes - mustamplify.com/should-i-start-a-podcast/

264. Be a Good Listener in Your Podcast with Megan Spencer31 Mar 202100:34:01

In today’s loud world, it can be easy to feel unheard. This leads to a chorus of strained voices, all vying for attention. Do you ever take the time to really listen to what they’re saying? I spoke with broadcaster and mindfulness meditation teacher Megan Spencer about how to be a good listener. She explains how conversations in your podcast require you to take your guest’s hand, but let them lead you. Take a moment to listen closely to what Megan has to say.


|| LINKS || themeganspencer.com | Full Show Notes - shouldistartapodcast.com/

263. The Principles of Creating Content for Your Podcast28 Mar 202100:10:50

Are you unable to determine whether the content that you create for your podcast is headed in the right direction? In this short clip from my Growth Accelerator program, I break down the five key principles of podcast content creation. I explain how to prepare for success and come up with strategies to gain social attention. I also highlight the importance of solid planning for perfect execution. 

 

|| LINKS || mustamplify.com/resources/ | Full Show Notes - mustamplify.com/should-i-start-a-podcast

262. Outsourcing Your Podcast with Trivinia Barber24 Mar 202100:26:54

When it comes to your podcast, don’t let yourself go crazy from stress. Learn how to outsource to people who can assist you in your podcasting journey, and see progress ensue with an organised team. This episode is a snippet from WAP 2020 featuring Trivinia Barber, the host of the podcast Diary of a Doer and founder of the assistance company PriorityVA. Trivinia understands the sanctity of sanity as a leader. Tune in and make your podcast move like a well-oiled machine with Trivinia’s tips. 


|| LINKS || trivinia.com | Full Show Notes - mustamplify.com/should-i-start-a-podcast

261. Shifting Perspectives with Your Podcast with Scott Mitchell21 Mar 202100:30:27

In this episode, I talk with Scott Mitchell, the host of the podcast Thought Hacking, about the power of perspective. We walk through our podcasting processes, comparing our best-practices. And we discuss the challenge of staying focused and how to maintain your attention throughout your podcast. This episode will open your eyes to the potential perspectives that are holding you back in your podcast. Listen now!


|| LINKS || podcasts.apple.com/us/podcast/thought-hacking/id1488273252 | Full Show Notes - mustamplify.com/should-i-start-a-podcast

260. Going Deeper with Your Podcast with Scott Bryant-Comstock17 Mar 202100:27:32

In this episode, I chat with Scott Bryant-Comstock, the host of The Optimistic Advocate, about going deeper with your podcast. Scott explains how he practises channelling the universe in his podcast, embracing the life forces within and our different thought processes regarding the future. Podcasting is like a dance, and learning the steps isn’t always the process you think it will be. This episode is about awakening and seeing your podcast for its true purpose. 


|| LINKS || theoptimisticadvocate.com | Full Show Notes - mustamplify.com/should-i-start-a-podcast

259. Optimising Podcast Content for Social Media14 Mar 202100:10:00

In this short clip from the Growth Accelerator program I run, I go into how to optimise your content for different social media platforms. I tell you the three main things you want to get out of your social media presence. I also walk through the Amplify checklist for gaining social attention. If you want to turn feedback into progress and improve your content across all platforms, this is for you.


|| LINKS || mustamplify.com/resources/ | Full Show Notes -  mustamplify.com/should-i-start-a-podcast/

Simplifying the complexity of old economy feat. Callum Laing14 Apr 202400:31:00
Learn how to leverage traditional businesses in the tech era and simplify complex strategies for success.

I’m taking you on a fascinating journey into the heart of traditional business landscapes and the unique challenges they face in our digital era. Today, we're exploring how traditional businesses, often seen as dull but essential, are actually the backbone of our economy. We'll also discuss how these businesses can grow using smart financial strategies and how podcasting can really help a business stand out.

I had the pleasure of chatting with Callum Laing, an entrepreneur whose career has not just spanned over 25 years but has also crossed various industries and borders. Callum offers a unique perspective on how traditional businesses can navigate the complexities of today's market. This episode is a deeper exploration of the strategic thinking and resilience needed to thrive in the current business climate. Tune in now to learn from Callum and discover how you can apply these ideas to your own business!

In this episode, you will:

  • [00:02:43] Learn how to navigate the entrepreneurial journey with insights from traditional and tech-driven markets.
  • [00:03:33] Understand the philosophy behind successful entrepreneurship and capital market utilisation.
  • [00:05:33] Learn to identify and cultivate the inherent value in 'dull but good' businesses.
  • [00:07:33] Take a deeper look into the complexities of traditional businesses in the modern economy.
  • [00:09:23] We answer a question about the real impact of simplicity on business success.
  • [00:15:23] Rethink your podcast's value by integrating strategic insights and real-world experiences.
  • [00:05:33] Understand the significance of maintaining core business practices amidst technological advancements.
  • [00:03:43] Hear us talk about the transition from being a small entrepreneur to leveraging global capital markets.
  • [00:09:33] Learn how to avoid common pitfalls by focusing on simplicity and strategic thinking.
  • [00:28:33] We talk in-depth about building a personal brand and the importance of boardroom strategies for entrepreneurs.

All this and more, on this week’s episode of  We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned next week when we talk about Evolutionary path of entrepreneurship. So, make sure to subscribe to the show to get that episode as soon it gets released. Until then, much love.

Links:

258. Staying Grounded in Your Podcast with T.C. Hale10 Mar 202100:37:15

I talk to natural health expert Tony “T.C.” Hale about overcoming the doubts of podcasting. T.C. used to be a stand-up comedian, so he understands the frustration of feeling like no one’s listening. Now an author and host of two podcasts, Kick It Naturally and Six Figure Health Pro, T.C. has been teaching health and fitness professionals how to help people on a large scale through podcasting. Here T.C. discusses the importance of staying grounded in your podcast. We break down the learning process of creating a show and why you must keep a realistic mindset. Listen now!


|| LINKS || kickitinthenuts.com | podcasts.apple.com/us/podcast/kick-it-naturally/id784834163 | sixfigurehealthpro.com/about/ | Full Show Notes - mustamplify.com/should-i-start-a-podcast

257. Building a Brand for Your Podcast with Dan Fleyshman07 Mar 202100:29:23

This episode is a snippet from a We Are Podcast Q&A session with Dan Fleyshman. Dan became the youngest founder of a publicly-traded company when he was just 23. His media agency, Elevator Studio, works with more than 600 influencers and management campaigns worldwide. Dan breaks down how to make your podcast stand out with a dynamite brand. He also dives into best-practices for expanding your network and staying on top of your social media presence. You don’t want to miss out on Dan’s unparalleled wisdom. Listen now!


|| LINKS || victoryceo.com | modelcitizenfund.org | mustamplify.com/resources/ | Full Show Notes - mustamplify.com/257-building-a-brand-for-your-podcast-with-dan-fleyshman/

256. Adapting your Podcast to Consumer Behaviour03 Mar 202100:09:31

This short clip from our Launch Accelerator program is all about how to adapt your podcast to consumer behaviour. I break down how to explain your topic like you’re talking to a 5-year-old. I also go over creating an effective introduction that is sure to lock in your listeners. Your podcast is no exception to the ever-changing world which is why it's important to go with the flow.


|| LINKS || mustamplify.com/resources/ | Full Show Notes - mustamplify.com/256-adapting-your-podcast-to-consumer-behaviour/

255. Changing Minds with Your Podcast with Byron Dempsey28 Feb 202100:31:17

In this week’s episode, Byron talks about how his vision of success has changed after starting a podcast. When he first started, he thought renowned guests and popular topics would bring him to the top. Over time he realised that listeners want interesting stories from authentic people, regardless of social status. That “aha” moment happens in regular conversation. You can send the same message with different wording, you just have to change your thinking to figure out the greatest effect.

|| LINKS || drivenyoung.com | wearepodcast.com |
| Full Show Notes - mustamplify.com/255-changing-minds-with-your-podcast-with-byron-dempsey

254. How to Create Relationships with Your Podcast Audience23 Feb 202100:35:19

In the podcasting world, you’re bombarded with the importance of the “Call to Action”. A CTA is indeed important, but what about the call to engagement? Engagement can’t happen until you create meaningful relationships with your podcast audience. In this episode, I speak with Mathew Passy on Podcast Me Anything about the importance of audience engagement. We hash out ways to do this effectively and how to build mutually beneficial relationships with your listeners. Tune in!

 

|| LINKS || www.thepodcastconsultant.com/ | Full Show Notes - mustamplify.com/should-i-start-a-podcast/

253. Why You Should Monetise Your Podcast with Dan Martell21 Feb 202100:28:13

This episode features a We Are Podcast session with Dan Martell. Dan is the founder of Clarity and Flowtown and hosts two podcasts of his own. He is a master at creating magnetic content. Dan goes into the 7-step process he uses to create this valuable content and how he uses it to monetise. He also explains why monetising your podcast isn’t just about the money; it’s way beyond that. Listen to learn why you should definitely do it now if you haven’t already.


|| LINKS || danmartell.comwearepodcast.com/|
| Full Show Notes - mustamplify.com/253-why-you-should-monetise-your-podcast-with-dan-martell/

252. How to Invite Instead of Sell in the Podcast World16 Feb 202100:13:48

In this short episode, I break down how looking at sales as invitations can change your whole approach. I give you the steps I use to convert listeners to customers. And I explain why looking at sales in a negative connotation is throwing off your entire game. Your listeners are smart, so if they think that you think you’re being sleazy about sales, it shuts the whole thing down.


|| LINKS || wearepodcast.com/ | Set Up Foundations Call - wearepodcast.typeform.com/to/VSh9jKXY | Full Show Notes -  mustamplify.com/252-how-to-invite-instead-of-sell-in-the-podcast-world

251. How to Create a Framework for Your Podcast with Taki Moore14 Feb 202100:15:33

Consistency is so essential for a successful podcast. Taki Moore lays out the five steps to creating a framework that will deliver a consistent tone, quality and style every time. The secret is to develop a framework that’s loose enough to give you freedom but tight enough to deliver consistency. So if you don’t have a framework for your podcast episodes yet, you need to listen up. This will save you so much time and frustration. Take it away Taki!


|| Links || https://milliondollarcoach.com/ | Taki on social media - @takimoore | https://wearepodcast.com/

250. How to Audit Your Podcast Content09 Feb 202100:07:56
If you don’t audit your content, you’re wasting your content.

This episode is a short snippet from our Growth Accelerator program. In it, I get down to business about what it means to audit your content and how to do it. First, I break down all the different categories of content. Then I explain why each one is an essential component in your podcast content library. 

Content is so incredibly vital to bringing attention to your podcast. And you probably have way more usable content than you realise. Running a periodic content audit gives you the ability to repurpose the content you already have, and an idea of what you still need to create. So take a few minutes and listen, and then get to auditing!

|| LINKS || Amplify Book & 7 Funnel Maps - https://mustamplify.com/resources/ | https://wearepodcast.com/ | Full Show Notes - https://mustamplify.com/250-how-to-audit-your-podcast-content/
249. How to be a Podcaster and a Working Parent at the Same Time07 Feb 202100:29:34

In this episode, Carina O'Brien breaks down how she’s able to work, be a mum and run a podcast all the same time. She’s got a little one at home, and another on the way, so organising, scheduling and prioritising is a must. The pandemic altered her plans a bit, as it did for so many of us, but it made her goals clearer in many ways. Carina speaks about her new plans for the future and what she’s doing to prepare her podcast for maternity leave. If you’re a working parent and worry that it will inhibit your ability to start a podcast, this is the episode to listen to. 


|| LINKS || workingmumma.com.au/ | workingmumma.com.au/podcast | Amplify Book & 7 Funnel Maps - mustamplify.com/resources/ | wearepodcast.com/ | Full Show Notes - https://mustamplify.com/249-how-to-be-a-podcaster-and-a-working-parent-at-the-same-time/

Podcast power: The sound of success07 Apr 202400:22:08
Learn how to leverage podcasting to elevate your personal and business brand.

Stepping into this episode felt like hopping on a surfboard, ready to ride the massive waves of the podcasting world. Imagine catching that first wave in the quiet of a quarantine hotel room, and then, before you know it, you're out there, making ripples across the globe. It's not just about mastering the art and tech behind the mic; it's about the heartbeat of every story told, the soul behind every voice.

From Phoebe Greenacre sharing her inception story during a quarantine in Bali, to Petra Zink discussing the evolution of becoming a trusted authority, this episode uncovers the raw and real moments of starting a podcast. Guests like Angela Henderson and Todd Cochrane reveal the expansive impact of podcasting on personal growth, business opportunities, and the changing dynamics of content consumption. Join me as we peel back the layers of podcasting's influence on both the personal and professional realms, and how it continues to be a powerhouse of opportunity and transformation.

Coming up on this episode:

  • [00:02:20] Phoebe Greenacre shares her podcasting journey and its impact on her business and personal growth.
  • [00:03:20] Dave Jackson discusses increasing podcast shareability and audience engagement strategies.
  • [00:07:20] Todd Cochrane talks about the dramatic changes in podcasting since he started and his current projects.
  • [00:09:00]Angela Henderson discusses her podcast's evolution and upcoming rebranding in 2023.
  • [00:011:35 ]Petra Zink explains the concept behind her podcast, 'Trusted Authority', and its focus on technical experts.
  • [00:15:35] Cat Matson shares insights on the challenges and rewards of producing a podcast and maintaining authenticity.
  • [00:16:45] Glen Carlson reflects on pausing his podcast during COVID, the transformation process, and the potential relaunch with a focus on AI and distributed systems.

All this and more, on this week’s episode of  We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned next week when we talk about Simplifying the complexity of old economy with Callum Laing. So, make sure to subscribe to the show to get that episode as soon it gets released. Until then, much love.

Spotify Links for each episode:

248. How to Use Your Podcast Content to Create a Webinar with Omar Zenhom02 Feb 202100:25:02

Omar Zenhom explains the power of online webinars and how you can create one for yourself in his presentation from 2017’s We Are Podcast event.

There’s no reason to be intimidated by this useful medium. And if you already have a podcast, you can repurpose your podcast content to build your webinar. Omar lays it all out for you, in the brilliant way only he can. So if you’ve been curious about webinars but creating one seemed like a pipedream, prepare to have your mind blown.

|| LINKS || https://omarzenhom.com/ | The $100 MBA Show - https://100mba.net/show/ | https://webinarninja.com/ | https://wearepodcast.com/events/ | Full Show Notes - https://mustamplify.com/248-how-to-use-your-podcast-content-to-create-a-webinar-with-omar-zenhom/

247. Podcast Editing for Beginners31 Jan 202100:09:18

No one expects you to be an expert at editing at the beginning of your podcast journey. However, your show needs to sound professional. Thankfully, there are plenty of ways to make a podcast sound professional with bare minimum editing. 

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

Let’s talk about Top and Tail Editing

No one expects you to dive into podcasting as a technical expert. If you are, that’s awesome, but the majority of us had no clue what we were doing when we started. Thankfully, there’s plenty of ways to do basic editing in a way that makes your show sound polished. 

This episode is a short and sweet snippet from our Launch Accelerator program on podcast editing for beginners. In it, I break down all the tips and tricks to do the bare minimum of editing while still getting your show to sound awesome. This usually consists of “top and tail” editing. I define this for you and give you some basic instructions on how to get the most out of it. I also explain why it’s important to be aware of your strengths and how much you want to be involved in the editing process. We also talk about the importance of understanding how editing works, even if you’re not going to be doing it yourself. So if you’re feeling a little overwhelmed about how to set a framework for your podcast editing process, take a deep breath and listen up.

Also in this episode:
  • Editing is just one part of the process
  • 3 different types of edits
  • Level 1 Editing
  • Top and Tail Editing
  • Know all the steps
  • Audio branding
  • Repetition - good or bad?
  • Knocking out those intros and outros
Links: 

Reserve your spot at the next We Are Podcast event so you can learn from the experts. They’ll give you all the motivation you need to finally get your show off the ground.

Got some burning podcast questions? Our team is standing by to answer them. Drop Kaili an email at  kaili@amilifyagency.media and we’ll get back to you ASAP!

246. How to Build Professional Podcast Relationships with James Whittaker26 Jan 202100:28:00

Whatever your motivation for starting a podcast may be, instant monetization shouldn’t be a priority. A huge part of building your show is building professional relationships. You can’t do this alone, so the better you are at developing these relationships, the better chance you have at building a successful show.

James Whittaker knows how to build professional podcast relationships.

James is a serial entrepreneur. He’s a speaker, film producer, author, and podcaster. He’s been featured on hundreds of podcasts, on the radio, on television, in print, and digital media worldwide. When it comes to podcasting and business in general, James is my go-to guy.

This episode is a portion of the 2020 We Are Podcast session where James fills us in with his infinite wisdom on building professional relationships.  He tells the story of how he set the impossible goal of being a guest on 50 podcasts in the span of a year. And then he tells us how he achieved the impossible, times three. I’ll give you a hint, it’s all about building relationships.

James is very specific in this one, from how he words his follow-up emails, to his plans to reach his goals. He explains why you need to “go fishing where the fish are”, and why giving is always more important than receiving in professional relationships.  James talks fast, but every sentence is full of real, actionable advice that any podcasting newbie needs to hear.

Other topics in this episode:
  • James’ goal of 50 podcasts in 12 months
  • Prep, prep, prep
  • Always be professional
  • Practice 
  • The importance of consistency in podcasting
  • James’ formula for networking
  • Why you should never send a generic email

Links:

James on Instagram

James on Facebook

James Whittaker: Website

James Whittaker: LinkedIn

Win the Day Podcast

We Are Podcast

Are you ready to start your podcast? There’s no better time than NOW!  Let us help you apply the Amplify Framework in your business today. You can set up a Strategy Call with our amazing team here. Let’s do this!

Got some burning podcast questions? Our team is standing by to answer them. Drop Kaili an email at kaili@amilifyagency.media and we’ll get back to you ASAP!

245. How to Find Your Why for Podcasting24 Jan 202100:27:44

Finding your “why” before starting a podcast seems simple enough. But, what goes into that process? It may be a bit more digging and self-reflection than you thought. But determining your driving purpose is the key to building your brand, and your audience.

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips, and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

Finding your “why” is about determining your values and understanding your worth.

In this episode, we’re revisiting my appearance on the Anomalous Educator podcast with Ray Blakney. Ray’s podcast is geared towards teachers and educators, so we dive into how educators specifically can help determine their purpose for podcasting. He asked me some great questions about the methodology we use here at Amplify for helping clients determine their podcast purpose.

Once you’ve determined your core values and what problems you plan to solve for your listeners, the planning process becomes so much simpler. If you’re still in the beginning stages of brand building, this show might help those missing puzzle pieces fall into place. We also discuss why ideals are so crucial for authenticity. Because in podcasting, it’s all about being authentic.

Other interesting info in this episode:
  • My love of drawing superheroes
  • Why the character of a teacher is often more important than the content they teach
  • Focusing on your why first and the tech stuff later
  • My steps for finding your voice
  • The methods Amplify uses with new clients
  • Why I prefer face to face interviews
  • Does your why change?
Links:

Anomalous Educator Podcast

Ray on Linked In

So you want to start a podcast, but where on Earth do you begin? Our Amplify Book is chock full of everything you need to get going. Be sure to get the Amplify Checklist, while you’re at it. 

Got some burning podcast questions? Our team is standing by to answer them. Drop Kaili an email at  kaili@amilifyagency.media and we’ll get back to you ASAP!

244. Getting Past Your Fear of Sales19 Jan 202100:10:53

Look, selling doesn’t come easily to everyone. A lot of you are starting podcasts as a passion project. And it’s obviously going to be hard to turn that into a sales platform. It’s easier to sell if you understand the different stages of selling.

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

When does somebody buy from us?

Sales are only possible when there’s trust. In the podcasting world, a listener only becomes loyal once the trust is already established. So once you have an audience, you shouldn’t be afraid of sales. You’re already there!

This is a short and sweet episode, but it’s fully packed with vital information on how to get past your natural fear of sales. I break down the different sales concepts and why I compare them to dating. We go over the different stages of the selling relationship and the perfect time to seal the deal. I also touch on the importance of knowing and understanding your market and why it’s so critical to your overall sales. If selling doesn’t come naturally to you, and you’re nervous about how it all works for your podcast, take a few minutes and listen up!

Other topics in this episode:
  • When does someone buy from us?
  • The difference between THE Market and YOUR Market
  • When should you sell to someone?
  • How to convert a listener to a lead
  • My migraine analogy
  • How do you remove obstacles for your listeners?
Links:

Reserve your spot at the next We Are Podcast event so you can learn from the experts. They’ll give you all the motivation you need to finally get your show off the ground.

Got some burning podcast questions? Our team is standing by to answer them. Drop Kaili an email at  kaili@amilifyagency.media and we’ll get back to you ASAP!

243. How to Focus on Your Strengths with Elizabeth McIntyre17 Jan 202100:28:40

All the experience in the world still doesn’t mean you’re going to have an easy time creating and launching a podcast. We all hear the phrase “It’s harder than it looks” quite a bit when referring to this massive medium. With your podcast, like anything else, focusing on your strengths is the way to go.

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

Elizabeth McIntyre is a big deal in an industry worth $2.8 Billion.

As you can see, Elizabeth’s experience is a bit different than others we’ve interviewed on this show. I know absolutely nothing about the clay brick, block, paver and roof tile industry, but she sure does. Besides being a big deal in her sector, Elizabeth is a graduate member of the Australian Institute of Company Directors and Chair of the Building Products Innovation Council. She holds a B.Bus from UTS, a Masters in International Business from Macquarie, and has recently completed senior leadership courses at Harvard Business School.

Elizabeth recently launched her first podcast, Think Brick Podcast, partly inspired by some of our amazing speakers at We Are Podcast. And just like so many of us, she realised very quickly how overwhelming creating a podcast can be. However, by focusing on both your professional and personal strengths, you can simplify the process.

In this episode, Elizabeth explains what a team effort her podcast has been. She tells us some of the fears she’s had to overcome and why being a leader in her industry has helped fuel her perseverance. She gives us some good tactical advice about how she gets top-notch architects on her show. And we both muse about the importance of listening to wise words of podcasting greats at all stages of your podcast journey. This woman is so cool, be sure to tune in.

Other topics in the episode:

Elizabeth’s professional history

How Oprah inspired her love of podcasts

Bringing your team together

Why podcasting is a lot harder than it looks

The We Are Podcast speakers that inspired Elizabeth

The speaker that changed her life

Her biggest challenge with podcasting

How to get the big names on your show

Links:

Elizabeth on LinkedIn

Think Brick

The Think Brick Podcast

Are you ready to start your podcast? There’s no better time than NOW!  Let us help you apply the Amplify Framework in your business today. You can set up a Strategy Call with our amazing team here. Let’s do this!

Got some burning podcast questions? Our team is standing by to answer them. Drop Kaili an email at kaili@amplifyagency.media and we’ll get back to you ASAP!

241. How to Expand on Your Niche with Brittany Stewart10 Jan 202100:26:48

Creating a niche podcast certainly comes with its challenges. However, if you do it right, you could end up with quite a unique show that fills a specific need for listeners. You have to be willing to have a little flexibility with your interpretation of success. And you have to let your audience have a little freedom.

Welcome to Should I Start A Podcast

I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips, and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

Brittany Stewart wants her beauty podcast to reach beyond its niche.

Brittany Stewart has a background in journalism and a passion for beauty. This combination has allowed her to see the possibilities of the niche world of beauty when it comes to podcasting. Her award-winning podcast, Beauty Island, tells stories through memories connected to beauty products.  Brittany’s background at Mamamia, Australia’s largest network for women, gave her built-in know-how for niches. However, producing a podcast as a “one-woman show” as she explains it, has been a learning experience, to put it lightly.

In this episode, I got to ask Brittany some pretty eye-opening questions mainly about honing down the podcast niche market. She had some constructive advice about garnering interest in your show, as well as tailoring your reach-out emails to score awesome guests. As a journalist, Brittany understands the unbridled power words can have. So she hammered out the importance of understanding how to word your podcast description in a way that fully explains the show’s concept and sets it apart in your niche. This is definitely an episode to pay attention to, especially if your podcast fits into a niche category. 

Other topics in this episode:
  • Brittany’s background story
  • The podcasts that inspired her
  • Tips for cold emailing
  • The importance of clear articulation in your podcast description
  • The importance of making your podcast a priority, even if it’s a side hustle
  • Understanding your audience
  • Anchor your concept, but leave it up for interpretation
  • Audio quality and where not to cut corners

Links:

Brittany Stewart on LinkedIn

Brittany on Instagram

Brittany on Facebook

Beauty Island on Instagram

Beauty Island Podcast

Reserve your spot at the next We Are Podcast event so you can learn from the experts. They’ll give you all the motivation you need to finally get your show off the ground.

Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions. 

We want to hear your podcasting questions & New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to ;)

242. Everything You Need to Know About Audio Prep07 Jan 202100:14:49

I wish I could tell you that starting a podcast is as easy as pressing “record”. Unfortunately, there’s a hell of a lot more that goes into it than that. The good news is that the sooner you shake out your audio prep strategies, the easier recording gets.

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips, and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

A little prep goes a long way. A lot of prep goes even further.

If you’ve got a podcast in the works, you’re probably anxious to launch. I get it. But here’s the thing, you’ve got to do the work first. And not just for the launch. It’s essential to understand the systems that need to be in place before you record, every time you record. I’m not just talking about the technical stuff here, although that is a major part of it. I’m talking about rituals, checklists, templates, and backup plans. 

This episode is chock-full of tactical information to prepare you for audio prep. I’m talking a laundry list of useful tips. I even lay them out step by step. We go over DAW setup, interview prep, pre-recording checklists, ID3 tagging, plugins and SO much more. So if you want to be super prepared and set yourself up with rewarding habits, grab a pen and paper and listen carefully. 

Topics in this episode:
  • Repeatable Templates
  • Apps and programs to use
  • Must-have Plugins
  • Tips for clearer recordings
  • DAW tips
  • Pre and Post Recording Checklists
  • Interview prep tips that can save you from awkwardness
  • Host Rituals
  • Why ID3 tagging is essential
Links:

Blubrry Podcasting

Pretty Links

For all your DAW questions, drop an email to kaili@amilifyagency.media or thiago@amilifyagency.media

When it comes to your podcast, isn’t it about time you’re compensated for all your hard work? Get the 7 Funnel Maps you need to successfully market and monetize your podcast so you can focus on making the best show possible.

240. How to Upgrade Your Content06 Jan 202100:08:34

You could be pumping out content daily. But if it’s not doing a damn thing for your podcast or your business, what’s the point? Maybe it’s time to upgrade your content. 

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

How do you upgrade your content?

If your content isn’t working for you, it’s time for an upgrade. So how do you make that happen? Two things need to happen to take your content to the next level. You’ve got to have a transformation, and you’ve got to have a transaction.

In this episode, I define both transformation and transaction, so you know exactly what you need to do. We hash out why a transformation for the listener is so incredibly vital for your content to pack the necessary punch. I also give you several examples of how to create an invitation for a transaction, that may be a whole lot simpler than you envisioned. If your content is falling on deaf ears, then I’m going to show you exactly how to upgrade it. Remember, your content is an extension on your podcast, so every click, every read, every view is all going towards amping up your credibility with your audience. 

Topics in this episode:

  • The definition of transformation and transaction
  • The 2 things that need to happen for a transaction to be successful
  • The different kinds of invitations
  • How to create a connection with your content
  • Why you never want to be a “best-kept secret” 

Links:

Looking to turn your podcast into a money-making machine? Reserve your spot at the next We Are Podcast Event and learn from the experts. To get started immediately, you can sign up for a focus & clarity call with our awesome team here.

Reserve your spot at the next We Are Podcast event so you can learn from the experts. They’ll give you all the motivation you need to finally get your show off the ground.

Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions. 

We want to hear your podcasting questions & New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to ;) 

239. How to Podcast for Business04 Jan 202100:25:28

Should small businesses start a podcast? Absolutely! If you know and understand your business foundations, a podcast can help expand your reach.

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

In this episode, we’re bringing you a portion of my interview on The Morning Kick podcast. Andrew Pitchford and I break down podcasting in the business world. And he asks me some pretty good questions about what does and doesn’t work for business-minded listeners. 

If you’ve listened to this show before, then you know my story. But if not, this interview is a good overview of what I do and how I got here. Andrew asks me about Bond Appetit, a podcast I was able to generate a 1.5 million listener base for in about 4.5 months. I don’t tell you about this to brag, but as an example of how quickly success can come in the podcasting world. But yes, I’m aware that this isn’t the average result. In fact, many podcasts don’t even make it past their first episode. I don’t want either of these extremes to encourage or discourage you, just to make you aware of the reality of podcasting.

Andrew and I also chat about what kind of businesses benefit from podcasts. And we focus on the things you need to be clear on before starting your show. This is an eye-opening conversation for those of you who may be doubting the impact a podcast would have on your business or brand. 

Other helpful information in this episode:

  • My backstory into podcasting
  • The success of Bond Appetit 
  • The grim statistics of new podcasts
  • The boxes you need to check in your business before starting a podcast
  • Should you nurture your current customers or generate new leads?
  • Podcasts as a content goldmine

Links:

The Morning Kick Podcast

Andrew’s Website

Excite Media

Reserve your spot at the next We Are Podcast event so you can learn from the experts. They’ll give you all the motivation you need to finally get your show off the ground.

Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions. 

We want to hear your podcasting questions & New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to ;) 

Discover the keys to podcasting success feat. Charles Gaudet31 Mar 202400:34:38
Embrace imperfection and use your voice to inspire trust and connection.

Connecting with others goes beyond just sharing spaces or exchanging words, doesn’t it? Joined by our guest today, we peel back the layers of what it means to connect, diving into the power of podcasting, the authenticity of voice, and the bravery of starting something beautifully imperfect. This isn't just a conversation about achieving business milestones; it's an exploration of how we can use our voices to overcome fears, connect on a deeper level, and transform personal narratives into catalysts for growth and connection.

Our guest, Charles Gaudet, is a highly accomplished business leader, serving as the CEO of multiple companies and the founder of successful ventures. He is the author of "The Predictable Profits Playbook: The 7- and 8-Figure CEOs' Guide to Generating Consistent and Sustainable Growth," which received the prestigious title of #1 Book on Sales & Marketing by Indie Excellence. Charles is also the esteemed host of The Beyond 7-Figures Podcast. With a wealth of experience and a track record of success, he is regarded as one of the top business coaches and industry influencers.

Coming up on this episode:

  • [00:03:54] The unique power of podcasting to build genuine connections through storytelling.
  • [00:04:34] The evolution of podcasting over 200 episodes and the importance of embracing imperfection for growth.
  • [00:07:20] How facing fear and discomfort is essential for innovation and personal development.
  • [00:07:44] The transition into AI and podcasting showcasing the blend of tech and storytelling to forge deeper connections.
  • [00:14:24] Strategic use of podcasting as a business development tool, emphasising its unmatched potential in building high-value relationships
  • [00:19:34] The critical role of strategic editing in podcasting for enhancing listener engagement.
  • [00:31:44] Learn how podcasting effectively nurtures leads and shortens sales cycles through strategic content consumption.

All this and more, on this week’s episode of We Are Podcast.

If this is the first episode you’ve listened to all the way to the end, or if you are a regular, thank you … I love that you are here. Check out our back catalogue on wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned—next episode is all about the journey of some very well-known podcasters. So, make sure to subscribe to the show to receive that episode as soon as it's released. Until then, much love.

Links:

238. Start With Your Why30 Dec 202000:24:02

I’m a firm believer that people don’t buy what you do, they buy why you do it. This is especially important in podcasting because listeners can identify inauthenticity pretty quickly.

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

This episode is a snippet from 2015’s We Are Podcast conference, and the speaker is yours truly. In this speech, I focus on why it’s so critical determining your “why” before starting your podcast. I don’t care what your why is. And I don’t mean that dismissively. I don’t care what your “why” is because it could be just about anything, as long as it’s clear, and it’s your own personal mission. That’s how you make an impact.

So how do you find your why? Well, I break that down in this episode. I also explore how podcasting allows you to build on your purpose and evolve. And I go into some ways to set yourself up to win everyday. This is a great episode for anyone at the beginning of their podcasting journey or someone who may be feeling a little lost along the way.

Other helpful info in this episode:

Why the critics don’t matter

Building a support system

The 4 questions to ask yourself to determine your values

Intersection

How to get your friends to hold you accountable (with a terrifying example)

The future of digital audio

Links:

Simon Sinek’s TED Talk

Start With Why by Simon Sinek

The Miracle Morning by Hal Elrod

Michael Wolf - The Future of Tech and Audio

Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions. 

We want to hear your podcasting questions & New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to ;)

 

237. How To Do Your Research with Kate Meade23 Dec 202000:23:49

So you’ve decided to start a podcast. Cool. But have you done your research? I’m not just talking about comparing different mics, or doing a social media search on similar podcasts. I’m talking real in-depth research into who your audience will be and what they want to hear.

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

A successful podcast has an obscene amount of research behind it.

In this episode, I sat down with Kate Meade, host of The Women of Influence Podcast. Kate is no newbie to audio. She was in the radio world for several years before even thinking of starting a podcast. But hosting radio shows like Breakfast Radio for ACE Radio Australia doesn’t automatically mean you have the chops for podcasting.

Kate and I get into the difference between interviewing for radio versus podcasting. And we explore why the latter requires way more research. She breaks down what questions you need to ask yourself before you even get to the research phase. And why she recommends getting at least 5 episodes under your belt before going live.

More great stuff in this episode:
  • Why it’s so crucial to manage your expectations before launching your podcast
  • The stories that have changed Kate
  • Long-form conversations vs. radio interviews
  • Who will your audience be?
  • Don’t waste your listener’s time
Links:

Kate on Instagram

Twitter

Facebook

LinkedIn

The Women of Influence Podcast

VDF

Are you ready to start your podcast? There’s no better time than NOW!  Let us help you apply the Amplify Framework in your business today. You can set up a Strategy Call with our amazing team here. Let’s do this!

Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions. 

We want to hear your podcasting questions & New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to ;)

236. How to Record Smarter 16 Dec 202000:09:43

Recording may be the most annoying part of creating a podcast for some of us. It’s repetitive and tedious. And one small mistake could screw up hours of your precious audio. But it’s a necessary evil of the podcasting world. So let’s learn how to record smarter.

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips, and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

Tactics Session - How to Record Your Podcast 

In this episode, we’re bringing you a snippet from Week 3 of our Launch Accelerator Program. This tactics session is all about how to record smarter. Now when I say record smarter, I’m not talking about the different equipment options to improve your quality. I’m talking about things you can do before and after a recording session to make your recordings of better use to your podcast.

I get a little excited about this kind of stuff, which is evident in the number of times I say the F word in this segment. So you might want to clear the kids out of the room for this one. But I promise you my passion has a purpose. You’re going to learn a lot of valuable stuff from this one, so take a listen.

Useful tactics in this episode:
  • My horrible recording mistake during a major interview and what you can learn from it
  • The reason for checklists and templates
  • The reason for postmortem recording
  • What you can learn about recording from a Jet Fighter
  • Systemize everything
  • Learning vs. Teaching
Links:

Looking to turn your podcast into a money-making machine? Reserve your spot at the next We Are Podcast Event and learn from the experts. To get started immediately, you can sign up for a focus & clarity call with our awesome team here.

Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions. 

We want to hear your podcasting questions & New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to ;)

235. How to Brand Your Podcast 09 Dec 202000:09:07

Audio branding can be tricky. Without a visual element, podcast listeners depend on consistency. So how do you brand your show while maintaining consistent messaging and values?

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

Tactics Session - How to Improve Recognition Using Branding

This episode is a snippet from Week 2 of our Growth Accelerator Program. I dive into audio branding and how to implement it successfully for your podcast. This isn’t something that comes easy. I struggled with it quite a bit with my first podcast. The key is consistency. 

In this snippet, I break down the key elements of branding and how it all relates back to the original promise you made your listeners. Remember when you were forming the concept for your podcast? Remember that first show and those initial promises you made your listeners? If you listen to this podcast, you’ll learn x,y and z. Well, it’s time to get back in touch with x,y and z. Those things are the message behind your brand.

Other points within this episode:
  • What is transformation in the podcasting world?
  • The 3 things that build your branding
  • The mistakes I made with the Bond Appetit branding
  • What is the promise you made to your listeners?
  • Selling and why it scares podcasters
Links:

When it comes to your podcast, isn’t it about time you’re compensated for all your hard work? Get the 7 Funnel Maps you need to successfully market and monetize your podcast so you can focus on making the best show possible.

Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions. 

We want to hear your New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show.

234. How to be a Guide for Your Listeners03 Dec 202000:08:22

Everyone wants to be the hero in their journey. But what good is a hero if they don’t impart some wisdom and guidance on their quest? In podcasting, we should focus more on being a guide for our listeners than anything else.

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show.

So if you want to start a podcast, or expand your current audience, this is the show for you.

Tactics Session - Be a Guide

This week’s episode is a snippet from a Tactics Session from Week 2 of our Launch Accelerator program. There’s a worksheet I use in this session that you’ll hear me read from. Send us an email and we’ll get you your copy right away.

You can’t just be a mystical hero to your audience. Yeah, I know, we all want to be. But if you want your listeners to come back for another show, there needs to be more they’ll learn from you. The key is to guide. Think of your show as a tourist destination and you’re their tour guide. Show them what step they’re currently on, and which one they’ll be taking next. Tune into the whole segment to learn more.

Also in this episode:
  • StoryBrand by Donald Miller
  • We all want to be heroes
  • Defining listeners as customers
  • Don’t be generic 
  • The power of empathy
Links:

Building a StoryBrand by Donald Miller - Book

Email jenna@amplifyagency.media to a copy of your Tactics worksheet

Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions. 

So you want to start a podcast, but where on Earth do you begin? Our Amplify Book is chock full of everything you need to get going. Be sure to get the Amplify Checklist, while you’re at it.

We want to hear your podcasting questions & New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to ;) 

233. How To Improve Your Personal Growth Through Your Podcast with Jordan Mendoza25 Nov 202000:18:09

Hosting a podcast is the ultimate educator. You can feel like you're coming away with a PhD just by having a handful of interviews. So, does your podcast improve your personal growth?

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week I, with the help of a star-studded entrepreneurial guest lineup, explore why you should start a podcast, build an audience, and how to keep them hungry for more.

If you're thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

Jordan Mendoza is swiftly becoming a podcast pro.

Jordan has over 25 years' experience in sales & marketing and 14 years' experience in the Multi-Family Housing industry. Within this setting, he learned the ultimate lesson; the best asset you have is your personal brand. If people buy into you, they trust you and therefore invest in whatever you're offering. 

This methodology works both from a sales perspective and a podcasting standpoint.

 In January 2020, Jordan finally plucked up the courage to start his own podcast, Blaze Your Own Trail Podcast. So, as the title suggests, he scours the world interviewing influential people who have blazed their own trail in business and life. These conversations taught him more than any formal education could teach. 

Today, Jordan also teaches a six-month leadership program, which is predicated on the Myers-Briggs Type Indicator. Attendees take the assessment. Then, over six months, they enter onto a leadership journey to learn about emotional intelligence, strength-based leadership, conflict, coaching, and feedback, and how to develop a high performing team. 

In this episode, I get schooled on the art of creating value. Jordan also talks about content creation and how it took his LinkedIn profile from 7,000 to 60,000 followers in 16 months. We also hear about the interview that sticks in his mind and what it taught him about his personal growth. 

Also featured in this episode:
  • Jordan's career and how it's evolved
  • Creating an Impact with your podcast
  • Why you should go back and listen to your old podcasts
  • Why you shouldn't fear asking for what you want
  • The reason why Jordan releases his podcast in seasons
  • Jordan's advice on starting a podcast
  • How Jordan went from playing Mortal Combat to nearly being arrested 
Links:
232. Kemi Nekvapil on Shifting Your Perspective on Podcasting19 Nov 202000:22:25

If you’ve floated the idea of podcasting to your friends and family, you’ve probably gotten a lot of advice. Do this, don’t do that. Make it this long, don’t make it this long. Release it weekly, release it monthly, so on. Hey, man. It’s your podcast. Do what you want.

Welcome to Should I Start A Podcast.

I’m Ronsley Vaz. Each week I, with the help of a star-studded entrepreneurial guest lineup, explore why you should start a podcast, build an audience, and how to keep them hungry for more.

If you're thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

Kemi Nekvapil carves her own path.

And she always has. Now, as a successful business coach for female CEOs and industry leaders, she helps people carve theirs. Besides being a coaching guru, she’s also a yoga master who has taught all over the world and an endurance athlete. 

Like everything she does, Kemi’s podcast is a bit outside the norm. The Shift Series consists of short 8-10 minute episodes where Kemi breaks down hypothetical life scenarios and coaches people through them. Kemi believes in the power of coaching so strongly that she wanted everyone to have access to it. Every episode gives her listeners the tools to shift their lives in the right direction.

The unique format of her show is not by accident. Kemi wanted to break into podcasting for years before actually doing it, but was held up on what might come with it. The administrative side of setting up interviews, keeping track of scheduling and organising a team just didn’t fit into her vision. So she made it work for her, and what she wanted to put out into the world.

In this episode, Kemi and I shatter the expectations of what a podcast should look like. We get into why the interview format just isn’t for everyone, and that’s ok. Kemi breaks down the definition of a coach and the difference between coaching, consulting and mentoring. Kemi’s passion is contagious and she’s one of my favourite people to interview. I can’t wait for you guys to listen.

Other Topics in this Episode:

  • How Kemi’s concept for The Shift Series honours her personality
  • How Kemi fell in love with scripting and fiction
  • Why asking for help is incredibly strong
  • Who decides what is worthy?
  • The podcasting sweet spot
  • Why Kemi compares running a 104K race to starting a podcast

Links & Resources:

Kemi’s Website

Kemi on Instagram

The Shift Series

Kemi’s Book: The Gift of Asking: A Woman’s Guide to Creating Personal Power

Kemi’s Book: Raw Beauty

231. Daniel J. Lewis on Creating a Podcast Your Listeners Will Love11 Nov 202000:38:49

Do you want more podcast listeners? Today, there are over 1.5 million approved podcasts on Apple Podcasts.  However scary that statistic may sound, it shouldn't stop you from getting your voice out there. It's all about creating valuable content that your listeners will love- no matter what tech you decide to use!

Welcome to Should I Start A Podcast, 

where each week, I, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more.

If you're thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

Daniel J Lewis loves helping podcasters.

Given the chance, I would put Daniel on the Mount Rushmore of podcasters in a heartbeat. Largely because he is one of the biggest authorities and influencers in the podcasting industry. Daniel is an award-winning podcaster who provides useful tools for fellow podcasters. Whether you’re a wannabe podcaster wanting to take the plunge into podcasting, or a seasoned pro looking to improve your shows, he’s got something for everyone.

Not only is he the host of multiple podcasts such as the award-winning The Audacity Podcast,  but he’s the founder of My Podcast Reviews™. Besides saving you time, this service allows you to know, engage, and grow your audience by seeing all of your global listener data, podcast ratings, and reviews. 

Throughout my whole podcasting career, I've been using this piece of software and boy is it a game-changer!

Daniel also designs websites and offers one-on-one consulting. He also takes to the stage to speak about technology, social media, and theology.

In this episode, Daniel and I talk about the stats and trends that he’s noticing in the podcast world. Daniel also imparts two pieces of sterling podcasting wisdom that will help you create a valuable show that gets listeners on your side. This episode is crammed full of useful information. So if you want to optimize your show while keeping your listeners connected, this one's for you.

Other Topics In This Episode:
  • Should you really start a podcast?
  • Why 'My Podcast Reviews' is so awesome
  • Which podcast company needs to be held accountable
  • Why you shouldn’t wait to be perfect
  • How to create the perfect podcast plan
  • Why COVID created a podcasting “flash in the pan”
  • The biggest mistakes you should avoid
  • How the acronym PROFIT fits into podcasting
  • Why podcasting is literally the best thing ever
  • How you can change your podcast’s format, without losing your credibility
Links & Resources:

The Audacity Podcast 

My Podcast Reviews™

Podcaster’s Society

The Podcaster’s Round Table

Learn how to use the Zoom H6 – Video Course

Daniel’s Twitter @theDanielJLewis

Alex Blumberg- The Startup Podcast

Dave Jackson’s LinkedIn

Mark Asquith’s Website

230. Srinivas Rao: Creativity on Your Own Terms04 Nov 202000:36:51

Being creative doesn’t mean you have to be a classically trained musician or a famous artist. Creativity is all about tackling a project in a unique way that works for you. This is especially true in podcasting.

Welcome to Should I Start A Podcast, 

I’m Ronsley Vaz. Each week, with the help of a star-studded entrepreneurial guest lineup, we explore why you should start a podcast, build an audience, and how to keep them hungry for more.

If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

In this episode, I sat down with the one and only Srivinas Rao. Srinivas is the host of the popular podcast, The Unmistakable Creative, where he’s interviewed hundreds of amazing guests. He’s had legends like Tim Ferriss, Simon Sinek, and Seth Godin on his show, so he knows a thing or two about interviewing. He’s also the author of the book An Audience of One: Reclaiming Creativity for Its Own Sake. Podcasting isn’t his only media. He’s even recently appeared on the smash hit BBC show Indian Matchmaking.

I asked Srinivas about his definition of creativity, and he gave me quite the answer. He definitely looks at podcasting, and the world, a bit differently than others I’ve talked to. His unique perspective on building an audience and producing a show is invaluable for newbies and seasoned pros alike. We get into all sorts of helpful topics in this conversation, like finding your motivation in more than just monetary sources. He gives me some insight into his daily routine that hasn’t changed in over ten years. And we chat about why loyalty always outvalues reach. You don’t want to miss this one.

Other great takeaways from this episode:

  • The balancing act between marketing and creation
  • Srinivas’s daily routine
  • The definition of creativity
  • Why editing his podcast himself for the first five years was invaluable.
  • The importance of context
  • Why not everyone should start a podcast
  • Be selective about who’s feedback you value
  • Why you should never put your guests on a pedestal
  • Loyalty vs. Reach

Links & Resources:

Unmistakable Creative

Srinivas on LinkedIn

An Audience of One: Reclaiming Creativity for Its Own Sake

How to Build an Audience of 1,000 True Fans in a Noisy World

Srinivas Rao’s Tedx Talk

229. Melissa Histon on Giving a Voice to Your Passion28 Oct 202000:35:10

Podcasting is such a beautiful way to give a voice to your passion. It also empowers others to use their voices in ways they might not have attempted otherwise. When given a platform like podcasting, compassionate, intelligent women always shine.

Welcome to Should I Start A Podcast, 

where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.

If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

On this episode, Melissa Histon, host of the Hey Soul Sista podcast, shares her incredible story. After going on a trip to Nepal to take part in the making of the documentary “Latitude”, she became frighteningly aware of the atrocities of sex trafficking. It was always something she was aware of, but this experience humanised it in a way that changed her forever. From that point on, she knew she wanted to help women who had suffered abuse.

Melissa’s experience in Nepal led to the creation of Got Your Back Sista. This charitable organisation has been sourcing furniture and household items to women fleeing domestic violence for four and a half years now. It was of that spirit that Hey Soul Sista was born. Melissa’s sole purpose in life is to give a voice to women who have spent the majority of their lives feeling unheard. 

In this conversation, Melissa gets into the things that drive her the spirit of her show. She explains the evolutionary process that happens with all podcasts, and how she’s learning as she goes. At the end of the day, Melissa just wants her audience to know that we’re all more similar than we are different. And that we’re all just trying to do our best every day.

Other great takeaways from this episode:
  • Melissa’s eye-opening experience in Nepal
  • The heartbreaking facts of sex trafficking
  • What domestic violence really looks like
  • Why it’s so important to allow people to be vulnerable
  • Why the vagina episode has been the most popular one yet
  • More talk on vaginas. Vaginas, vaginas, vaginas
  • How you can help
Links:

We Are podcast 35% off with the code SISP

Melissa on LinkedIn

Melissa’s Website

Hey Soul Sista

Got Your Back Sista

3 Angels Nepal

The RobCast (mentioned by Melissa)

Finding strength in shared stories feat. Ryan Bowles25 Feb 202400:35:22
Learn how to build a community and provide support for individuals going through grief

Understanding the depths of grief and the path to healing is a journey many of us will face, but how do we navigate through it? That's where the power of shared stories and insights comes into play. Through the lens of our guest, who has traversed from the world of music to digital entrepreneurship, this episode sheds light on transforming personal loss into a driving force for supporting others in their moments of sorrow.

Our guest, Ryan Bowles, is not only a podcast host but also a rock climber, soon-to-be dad, and a grief advocate. Through his own personal journey Ryan discovered the need for a space where people can openly discuss and heal from grief. The Good Grief Podcast was born out of this vision, providing a platform for individuals to share their stories, find solace and build a supportive community.

Coming Up!

  • Discover the story and lessons from Ryan's podcasting break. [00:02:30]
  • We answer a question about the biggest learning from being on stage and selling merchandise. [00:05:50]
  • Understand the importance of investing in every single person and building a community. [00:07:10]
  • Ryan's move from music to creating a digital graphic design agency. [00:08:30]
  • Rethink the value of knowledge and how it can be leveraged to help others. [00:09:30]
  • Hear us talk about the Good Grief Podcast, its purpose, and the journey of creating it. [00:16:30]
  • The value of setting clear visions and goals, into a meaningful project. [00:24:10]
  • How to use digital platforms and personal stories to amplify your message and reach. [00:25:30]

All this and more, on this week’s episode of We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned for the next episode when I talk to one of the influential woman entrepreneur around, Heather Roberts. So, make sure to subscribe to the show to get that episode as soon it gets released. Until then, much love.

Links:

228. The Right Recording Set-Up22 Oct 202000:08:09

So you’ve decided to start a podcast. In a perfect world, we’d all be able to afford the top-notch gear and sit in our recording studios to record an episode. But sadly, that’s just not the case for most of us. So what are our other options?

Welcome to Should I Start A Podcast. 

Each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast and build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.

This episode features a very special snippet from our We Are Podcast 6-week Launch Accelerator Course. Although this intensive program is usually only available to registered attendees of WAP, we decided this information was too valuable to keep to ourselves.

This quick little clip is all about the technical stuff you should think about before recording your first episode. First off, Ronsley answers the most frequent question he hears: “What mic do I need?” Then he gets into what all the factors that affect the answer. 

This is an excellent intro to the audio do’s and don’t for newbie podcasters. We don’t get too technical here, just some simple things to think about. Ronsley wants to make the process as simple as possible for you. The important thing is to get started on your podcast. And you don’t have to have a Dr Dre-esque studio to do it.

Other great info in this episode:

  • What mic should you buy? 
  • Why you need more than a webcam mic
  • What makes a uni-directional mic different?
  • The responsibility of a podcaster
  • Squadcast and why it’s so cool


If you enjoyed this episode, you’re going to want to check out our We Are Podcast House Sessions 2.0. You’ll get more of these great podcasting courses, as well all the tools you need to launch your podcast, grow your audience and everything in between.  Register here while spots are still available!

227. Identifying Areas For Growth14 Oct 202000:08:30

As a podcaster, you want your show to grow. So, you try all the tactics, splurge on marketing, and still reach a point where nothing is happening. But here’s the thing about growth- there’s almost always a roadblock. And usually, it starts with you.

Welcome to Should I Start A Podcast. 

Each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup explores why you should start a podcast and build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast or simply finding a better way to get your message out to your audience, then this is the podcast for you.

In this episode we’re diving back into our We Are Podcast Growth Accelerator Program, a course designed by Ronsley to help attendees grow their podcast in just six weeks. 

In this bite-sized episode, Ronsley touches on recognising the areas you can build upon, to grow within your podcast. Also, how to get over the most difficult podcast roadblock.

If you want to map out a concrete plan and take the next steps towards growing your show, then this segment is for you. Tune in, and within minutes you’ll have an effective strategy right at your fingertips. 

Grab a pen and paper for this one; we’ve got some work for you to do!

Also in this segment:
  • Breaking down how to improve for growth
  • Who is in your distribution network?
  • How We Are Podcast uses affiliates
  • Why you can’t get the magic growth formula
  • Where is the roadblock really?

If you enjoyed this episode, you’re going to want to check out our We Are Podcast House Sessions 2.0. You’ll get more of these great podcasting courses, as well all the tools you need to launch your podcast, grow your audience and everything in between. Register here while spots are still available!

226. The Importance of a Call to Action07 Oct 202000:07:16

What’s your Call to Action in your podcast? How does it add value to your show? Does it convert your listeners to clients or customers?

 

Welcome to Should I Start A Podcast. 

Each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast and build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.

This episode features a very special snippet from our We Are Podcast 6-week Launch Accelerator Course. Although this intensive program is usually only available to registered attendees of WAP, we decided this information was too valuable to keep to ourselves.

In this fun, little info-packed segment, Ronsley discusses the importance of finding the right brands to add value to your podcast. He also breakdowns the almighty Call to Action. He explains why it’s so incredibly important for your show, and your brand.

If you haven’t put much thought into your Call to Action before, this segment will definitely open your eyes to its possibilities. Take a few minutes to listen to podcast expert Ronsley dissect this crucial branding element. 

Also in this segment:

  • What brands add value to We Are Podcast
  • How does a brand add value?
  • Why entertainment should always be a priority in your podcast
  • How do you take your listeners to the next step?
  • Is your Call to Action easily consumable?


If you enjoyed this episode, you’re going to want to check out our We Are Podcast House Sessions 2.0. You’ll get more of these great podcasting courses, as well all the tools you need to launch your podcast, grow your audience and everything in between.  Register here while spots are still available!

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