The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.
We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.
Learn more at weareforgood.com.
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756. You Are Worthy of Rest: A 7-Minute Reset for Changemakers - Sonya Perez-Lauterbach
Monday, November 9, 2026 • Duration 07:06
Tune in for a special episode: You Are Worthy of Rest — a 7-minute reset with Sonya Perez-Lauterbach. 🧘♀️
Running on urgency? This one’s for you. In this guided meditation, Sonya — a human development and performance expert who’s spent her own time in the nonprofit trenches — invites you to pause, breathe, and let your nervous system shift into rest-and-digest mode.
Rest is a skill, just like fundraising or board development. It gets stronger with practice. And it’s okay if it feels uncomfortable at first. Give yourself permission to be bad at it, and keep coming back.
On the other side of the pause: more creativity, more clarity, and maybe even a little joy in the work. You are enough. You are supported. You are worthy of rest. 🫶
Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com
755. You Don’t Have to Do It Alone: What Nonprofit Leaders Need to Hear About Burnout - Nionne James, Dr. Jasmine Escalera + Jeremy Haselwood
Wednesday, November 4, 2026 • Duration 28:46
In this special episode, Jon sits down with three We Are For Good community members: operations leader Nionne James, generational healing expert Dr. Jasmine Escalera, and ImpactUp: Atlanta host Jeremy Haselwood. They get real about burnout, where the "give until it hurts" mindset comes from, and why community is the antidote. 🩵
In this episode, you'll hear:
The simple self-check Nionne uses to catch exhaustion before it wins
Why so many high achievers inherit their definition of success, and how to rewrite it on your own terms
How walking into one room can give you the confidence to walk into the next
You'll walk away with small, doable ways to pause, without the guilt.
Episode Highlights:
(3:11) Nionne's story: three decades of holding it all together
(7:41) Small changes for leaders feeling burnout right now
(9:33) The martyr myth and inherited ideas of success
(13:11) Breaking the cycle while building a nonprofit
(16:08) Why Jeremy keeps convening Impact Up Atlanta
(19:36) Making the choice to walk in the room worth it
(22:01) One good thing: three ways to pause
(24:42) How to pause with the We Are For Good community
754. The Audacity to Build Unlikely Alliances: Lessons for Every Nonprofit Leader - Hillary Blout, For the People
Monday, November 2, 2026 • Duration 29:25
Hillary Blout spent years as a prosecutor fighting for victims and safer neighborhoods. Then she sat across from a man serving a life sentence and realized the system had no way to look back. So she wrote a law to change that.
Today, Hillary is the founder of For The People, which pioneered prosecutor-initiated resentencing, the first law of its kind in the country. Guest co-host Carolina García Jayaram, founding CEO of the Elevate Prize Foundation, joins Jon to talk about audacity, proximity, and building alliances no one thought possible. 🩵
In this episode, you'll hear:
How Hillary turned a single "what if" into a first-of-its-kind law, and what that teaches any leader whose idea has been called unworkable
Why proximity is really empathy, and how bringing unlikely allies into the same room moves people who once stood on opposite sides
How Hillary went from rolling her eyes at self-care to making joy an official organizational value
The one question to return to when rejection gets loud: Why me, why this work, why now?
You'll walk away with a renewed sense of your why and a model for building the bridges your mission can't succeed without.
Episode Highlights:
(1:23) Meet Hillary Blout, founder of For The People
(2:44) Big dreams and a meandering path
(5:53) What is prosecutor-initiated resentencing?
(10:57) The audacity to write a new law
(12:50) Proximity, empathy, and unlikely allies
(18:19) Leading from a whole place: burnout, rest, and joy
(22:24) A moment of generosity: Hillary's first funder
Join us at ImpactUp: Pause, a global gathering for the We Are For Good Community. Powered by , , , and .
753. Policies Move at the Speed of Narrative: Meet the Org Changing the Story on Poverty - Aisha Nyandoro
Wednesday, October 28, 2026 • Duration 36:53
In 2017, a mom in Jackson, Mississippi told Aisha Nyandoro she couldn't afford pizza and a movie with her kids. She was working, in job training, and showing up for every program. She was doing everything "right." It still wasn't enough.
That conversation sparked the Magnolia Mother's Trust, one of the country's first and longest-running guaranteed income programs, giving Black mothers $1,000 a month with no strings attached. Then Aisha learned the hardest truth of all: proving it works doesn't move the money. Changing the story does. 🩵
In this episode, you'll hear:
Why asking "what do you need?" instead of "here's what you deserve" changes everything about how your programs work
Why proof of concept wasn't enough to unlock funding, and why narrative is the most important (and most difficult) part of the work
The out-of-the-blue phone call that turned a stalled campaign into a $1 million gift
You'll walk away rethinking who gets to tell the story of your mission, and why it matters for every dollar you raise.
Episode Highlights:
(3:50) Aisha's story: a granddaughter of the South
(7:38) Springboard to Opportunities and the question that changed everything
(11:10) Magnolia Mother's Trust: $1,000 a month, no strings attached
(15:11) Policies move at the speed of narrative
(21:31) Leading from a whole place: harmony over balance
752. When Your Model Stops Working: How to Evolve and Multiply Your Impact - Kohl Crecelius
Monday, October 26, 2026 • Duration 42:20
Ten years into building Krochet Kids intl., Kohl Crecelius hit a wall. Revenue plateaued. Donors said the self-sustaining model didn't need their money. And the thing that made the brand special was the thing holding it back.
So he rebuilt from the ground up. The result: KNOWN SUPPLY, a certified B Corp that helps nonprofits, brands, and companies make ethically produced merch, supporting thousands of makers worldwide.
Guest co-host Jason Locy of Whiteboard joins Jon for this one.
In this episode, you'll hear:
Why your org's "unique differentiator" might be the very thing limiting your impact
How to know when it's time to partner instead of doing it all yourself
The surprisingly human metric Kohl trusts most to measure impact
Why ditching scale as your definition of success is the key to long-term sustainability
You'll walk away with permission to loosen your grip, and a clearer path to doing what you do best. 🩵
Episode Highlights:
(0:45) Meet guest co-host Jason Locy
(4:33) Kohl's story: crochet hooks, Uganda, and a human story
(8:20) The 80/20 model and the 10-year plateau
(12:52) Rebuilding from the ground up: the birth of KNOWN SUPPLY
(17:35) The "man in the mirror" question: what are we actually good at?
(19:20) Keeping your soul while letting go of control
(24:35) How to measure impact: jobs and thank-you notes
(31:40) A moment of generosity: mentors who believed early
(35:13) One good thing: ditch scale for the sake of scale
Join us at ImpactUp: Pause, a global gathering for the We Are For Good Community. Powered by Givebutter, , , and .
751. Why 20% Fewer People Are Giving (And What Nonprofit Leaders Can Do About It) - Allison Fine and Joan Garry
Wednesday, October 21, 2026 • Duration 34:07
20% fewer people give to a cause today than they did in 2000. Only 19% of donors give a second time. And just 14% of nonprofits can accept the assets where most wealth actually sits.
Allison Fine, president of Every.org and four-time author on technology and social change, calls it the generosity gap. In this special episode, she joins Jon and guest co-host Joan Garry, founder of the Nonprofit Leadership Lab, to talk about how nonprofits close it. 🩵
In this episode, you'll hear:
Why 97% of wealth sits in non-cash assets like stock, crypto, and DAFs, and what it costs you when donors can't give them easily
The leaky bucket: why only 19% of donors give again, and what happens when you put that number in the middle of the board table
Why the best move for a burned-out nonprofit might be to cut half its programs
How a $200 donor at GLAAD turned into a multimillion-dollar legacy gift
You'll walk away with a clear case for doing less, asking less, and building deeper relationships with the everyday donors who keep you standing. 🩵
Episode Highlights:
(2:48) Joan's new handbook for nonprofit board members
(6:18) Allison's story: from Sleepy Hollow town council to Every.org
(9:49) The generosity gap: 97% of wealth vs. 14% of nonprofits
(11:49) Burnout, boards, and the case for doing less
(19:17) Friction is the kryptonite to generosity
(22:15) The leaky bucket: why only 19% of donors give again
Join us at ImpactUp: Pause, a global gathering for the We Are For Good Community. Powered by , , , and .
750. From 2,000 Donors to Under 100: How to Rebuild a Fundraising Program from Scratch - Becky Carlino
Monday, October 19, 2026 • Duration 30:09
When Becky Carlino walked in as the first-ever VP of Development at Volunteers of America of Massachusetts, the donor base had collapsed from roughly 2,000 active donors to fewer than 100. The reason? The organization had stopped talking to them.
Becky has spent 25+ years doing the relational work that makes fundraising actually work, including leading two successful capital campaigns at VOA Ohio & Indiana. Now she's rebuilding from the ground up, and her blueprint starts with one word: love. 🩵
In this episode, you'll hear:
How to rebuild donor trust after years of silence, and why the first move is simpler than you think
How shifting from a donor-hero narrative to a shoulder-to-shoulder model changes not just your messaging but the entire relationship donors have with your mission
Why your instincts as a fundraiser matter more than you think
You'll walk away with a back-to-basics playbook for rebuilding donor relationships, one newsletter, one story, and one $5 gift at a time.
Episode Highlights:
(4:28) Becky's origin story: national parks, history, and a historical society
(6:13) Why Volunteers of America is "in the love business"
749. Stewarding a 160-Year Legacy: How to Honor History While Driving Change - Archana Jayaram, Brooklyn Community Services
Wednesday, October 14, 2026 • Duration 28:03
Archana Jayaram stepped in as CEO of Brooklyn Community Services just as one of New York City's oldest nonprofits entered its 160th year. Her first move wasn't a bold new vision. It was a question: "What do you need?"
Founded in 1866, BCS now serves more than 14,000 Brooklynites a year across housing, mental health, education, and workforce development. Archana shares how she's honoring that legacy while listening her way toward what comes next. 🩵
In this Possible in Practice episode, you'll hear:
How to lead change inside a long-standing institution by starting with the people who do the work
Why the people closest to the problem are the ones who know what they need, and how BCS stays community-centric at scale
What young people in Brooklyn said they actually need for their mental health, and why it surprised everyone
You'll walk away with a listening-first playbook for leading through legacy, change, and chaos. 🩵
Episode Highlights:
(2:16) Archana's story: West Virginia roots and the power of mutual aid
(3:30) Inside the government–nonprofit partnership
(7:03) BCS's founding story: guided by history, not bound by it
(10:09) Staying community-centric while serving 14,000 people
(13:04) What young people said about mental health
(16:38) Leading change inside a legacy institution
(20:41) A donor who doubled his gift without being asked
(24:01) Build a ladder out of chaos: the one good thing
748. How One Founder’s Lived Experience Created 116,000 Anchors - Ali Borowsky, Find Your Anchor
Monday, October 12, 2026 • Duration 40:39
A note before you listen: This episode discusses suicide and suicide prevention. If you or someone you know is struggling, you’re not alone. In the U.S., call or text 988 to reach the Suicide & Crisis Lifeline, available 24/7. Outside the U.S., visit findahelpline.com to find support near you.
Ali Borowsky used to design for the NHL Winter Classic. Now she designs something far more personal: a small blue box that tells whoever finds it that strangers care. 🩵
Rooted in her own lived experience, Find Your Anchor brings color, creativity, and humanity to suicide prevention. Guest co-host Aila Malik brought Ali to the mic to share how a grassroots nonprofit with a product reached 116,000 boxes through handwritten notes, community box builds, and partners from middle schools to the San Francisco 49ers.
In this episode, you'll hear:
Why letting partners lead is the fastest way to reach communities you could never reach alone
How staying "unapologetically analog" helped a small nonprofit scale without losing its soul
What happens when 3,500 requests arrive in 24 hours and your business model is karma
How to protect your own wellness when your heart work becomes your job
You'll walk away with a fresh take on partnership, scale, and the small things that keep people going.
Episode Highlights:
(4:42) Ali's story: creating what she wished she'd had
(5:41) What's inside the box, and what an "anchor" really is
(10:39) Three ways the boxes get into the world
(13:17) Customizing boxes with nonprofit partners
(16:21) From box one to 116,000: staying unapologetically analog
(21:37) A nonprofit with a product: when your business model is karma
(24:05) What Ali has learned about win-win partnerships
(27:04) Staying well while doing heart work
(35:41) One good thing: learn three people's anchors
Episode Show Notes:
747. How One $14,410 Fundraiser Became a Global Movement - Jeremy Vallerand, Atlas Free
Wednesday, October 7, 2026 • Duration 29:07
Jeremy Vallerand and a few friends turned a Mount Rainier climb into a fundraiser: $1 for every vertical foot, $14,410 total. It was supposed to be a one-off. It wasn't.
Today, Atlas Free is a global network of 160+ organizations in 67 countries fighting sex trafficking, still fueled by the community hikes and climbs that started it all. 🩵
In this Possible in Practice episode, you'll hear:
How one climb became hundreds of community-led hikes and climbs every year, and the simple idea that made it spread: do what you love to fight what you hate
Why Atlas Free stopped sending Americans overseas and started backing the local leaders already doing the work
Why donors can tell when you only want their money, and why community has to come before the ask
What a $1 million gift and an $18.37 piggy bank taught Jeremy about stewarding every act of generosity
You'll walk away with a blueprint for inviting your community into the mission, not just the fundraising. 🩵
Episode Highlights:
(3:09) Refugees in the spare bedroom and the trip to India that changed everything
(6:52) Climb for Captives: turning a Mount Rainier climb into a $14,410 fundraiser
(9:00) "Do what we love to fight what we hate": how one climb became hundreds
(10:48) From one climb to 160+ organizations in 67 countries
(14:00) Ethical storytelling: what you choose not to say
(17:52) Monthly giving: why community comes before the ask
(20:51) A $1 million gift and an $18.37 piggy bank
(23:39) The one good thing: who you're with matters more than what you're doing
Meet Givebutter. 💛 Fundraising, donor management, and marketing, all in one place. And they just launched a whole lot more. Givebutter Magic puts AI to work, building campaigns and suggesting goals in minutes. Donors get their own branded portal for receipts and recurring gifts. Plus, send video messages right from Givebutter.
Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com
Meet Givebutter. 💛 Fundraising, donor management, and marketing, all in one place. And they just launched a whole lot more. Givebutter Magic puts AI to work, building campaigns and suggesting goals in minutes. Donors get their own branded portal for receipts and recurring gifts. Plus, send video messages right from Givebutter.
Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com
Meet Givebutter. 💛 Fundraising, donor management, and marketing, all in one place. And they just launched a whole lot more. Givebutter Magic puts AI to work, building campaigns and suggesting goals in minutes. Donors get their own branded portal for receipts and recurring gifts. Plus, send video messages right from Givebutter.
Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com
Meet Givebutter. 💛 Fundraising, donor management, and marketing, all in one place. And they just launched a whole lot more. Givebutter Magic puts AI to work, building campaigns and suggesting goals in minutes. Donors get their own branded portal for receipts and recurring gifts. Plus, send video messages right from Givebutter.
Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com
Meet Givebutter. 💛 Fundraising, donor management, and marketing, all in one place. And they just launched a whole lot more. Givebutter Magic puts AI to work, building campaigns and suggesting goals in minutes. Donors get their own branded portal for receipts and recurring gifts. Plus, send video messages right from Givebutter.
Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com
Meet Givebutter. 💛 Fundraising, donor management, and marketing, all in one place. And they just launched a whole lot more. Givebutter Magic puts AI to work, building campaigns and suggesting goals in minutes. Donors get their own branded portal for receipts and recurring gifts. Plus, send video messages right from Givebutter.
Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com
Meet Givebutter. 💛 Fundraising, donor management, and marketing, all in one place. And they just launched a whole lot more. Givebutter Magic puts AI to work, building campaigns and suggesting goals in minutes. Donors get their own branded portal for receipts and recurring gifts. Plus, send video messages right from Givebutter.
Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com
Meet Givebutter. 💛 Fundraising, donor management, and marketing, all in one place. And they just launched a whole lot more. Givebutter Magic puts AI to work, building campaigns and suggesting goals in minutes. Donors get their own branded portal for receipts and recurring gifts. Plus, send video messages right from Givebutter.
Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com
Meet Givebutter. 💛 Fundraising, donor management, and marketing, all in one place. And they just launched a whole lot more. Givebutter Magic puts AI to work, building campaigns and suggesting goals in minutes. Donors get their own branded portal for receipts and recurring gifts. Plus, send video messages right from Givebutter.
Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com
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