Watertight Marketing PodBlog – Details, episodes & analysis

Podcast details

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Watertight Marketing PodBlog

Bryony Thomas

Business

Frequency: 1 episode/56d. Total Eps: 21

The back catalogue of blog posts on marketing that supports healthy sales flow, read by the best-selling author of Watertight Marketing - Bryony Thomas.

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Apple

Data updated on 04/07/2026

Recent rankings

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Apple Podcasts

🇬🇧 Great Britain - Marketing
25/11/2024
#81

Spotify

No recent rankings available

Shared links between episodes and podcasts

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https://watertight-thinking.com/weekly/
21 shares
https://watertightmarketing.com/about-the-book/
17 shares
https://watertightmarketing.com/test/
15 shares

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RSS feed quality

To improve

Score global : 48%

Publication history

Monthly episode publishing history over the past years.

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10 Ways to Screw Up Your Marketing Budget

Wednesday, August 21, 2024 • Duration 08:16

10 ways to screw up your marketing budget! This episode delves into the top ten reasons marketing budgets often get overspent.

Key links to accompany this episode:

The original blog post is here

Key Words: Marketing Strategy, Commercial Karma, Marketing Team, Values, Vision, Leadership Team, Stakeholder Communication.

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Are you stuck on the yo-yo marketing diet?

Tuesday, August 6, 2024 • Duration 04:45

Does your business suffer from uneven sales results? Perhaps you get a flurry of sales in response to a marketing campaign, or perhaps you win one big deal and put your head down to deliver the business, only to find that when you pop your head back up again – your sales pipeline has gone dry.

This episode explores three key reasons for this, and the negative effects this can have.

Key links to accompany this episode:

The original blog post is here

Key words: Marketing Strategy, Strategic Marketing, Strategic Marketing Projects, Marketing Management, Marketing Activity Planning, Business Strategy.

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The foundations of making marketing work

Tuesday, May 23, 2023 • Duration 12:13

What makes marketing work? The key difference between people that see a healthy return on their marketing, and those that don’t, is whether the unseen strategic thinking has been done. This episode explores those unseen elements and what's involved.

Key links to accompany this episode:

The original blog post is here
The Watertight Marketing Test for you to benchmark your business against the foundations

Key words: Marketing Strategy, Strategic Marketing, Strategic Marketing Projects, Marketing Management, Marketing Activity Planning, Business Strategy.

Get a weekly dose of marketing clarity - Subscribe to our newsletter here.

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Do your numbers have a narrative?

Monday, April 3, 2023 • Duration 07:36

Do your numbers have a narrative? This episode explores how a marketer can use both numbers and narrative to bring a business's vision, values and goals to life.

Relates to Flow Foundation Four.

Key links to accompany this episode:

The original blog post is here
The Watertight Marketing book (see Chapter 11)
The Watertight Marketing Test (Flow Foundation Four would score low on some questions relating to how clear your vision, values and milestones are and how well they're communicated to the team)

Key Words: Marketing Strategy, Commercial Karma, Marketing Team, Values, Vision, Leadership Team, Stakeholder Communication.

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What skills does a marketing director need?

Monday, May 2, 2022 • Duration 12:09

Are you bringing a senior marketer into your business? Or have you had some frustrations with the role? Here's a quick rundown of the key skills to look for in this very special person!

Key links to accompany this episode:

The original blog post is here
The Watertight Marketing book
The Watertight Marketing Test (You'll want F1 and F4 to be at least Amber before recruiting into this role.)

Key Words: Marketing Director, Marketing Team, Marketing Leadership, Marketing Recruitment

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Do your clients sustain you energetically and financially?

Friday, January 14, 2022 • Duration 11:01

Do you need more clients, or more of the right clients? This episode tells you how to use the Profit Purpose Matrix to be selective about your clients. Relates to Touchpoint Leak 12 - What .

Key links to accompany this episode:

The original blog post (with graphic) is here
The Watertight Marketing book (see Chapter 2 and 11)
The Watertight Marketing Test (Foundation 1, The Right Work would be low if this is where you need to focus)

Key Words: Touchpoint Leaks, Clients, Sales Process, Marketing Leaks, Marketing Gap Analysis, PP Matrix, Profit Purpose Matrix, Objection Handling, Leak 12, #tweakyourleaks

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Should we Overcome Objections or Validate Concerns?

Sunday, October 17, 2021 • Duration 08:45

Do you want to win the argument or build trust? This post explores the way we approach the concerns that buyers, or their trusted allies, might have. Relates to Touchpoint Leak 5 - No Critical Approval.

Key links to accompany this episode:

The original blog post is here
The Watertight Marketing book (see Chapter 2 and 7)
The Watertight Marketing Test (Foundation 2, Balanced Routine would be low if this is where you need to focus)

Key Words: Touchpoint Leaks, Customer Journey, Sales Process, Marketing Leaks, Marketing Gap Analysis, Marketing Investments, Sales, Veto, Objection Handling, Leak 5, #tweakyourleaks

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What are the Thirteen Touchpoint Leaks?

Monday, October 11, 2021 • Duration 09:05

The Thirteen Touchpoint Leaks is probably the framework I have shared with the most people. 5000 or so at last count. it is a way of mapping marketing investments against a sales journey to determine where to focus your effort. This is a mini introduction to the concept.

Key links to accompany this episode:

The original blog post is here
The Watertight Marketing book (see Chapter 2)
The Watertight Marketing Test (Foundation 2, Balanced Routine would be low if this is where you need to focus)

Key Words: Touchpoint Leaks, Customer Journey, Sales Process, Marketing Leaks, Marketing Gap Analysis, Marketing Investments, #tweakyourleaks

Get a weekly dose of marketing clarity - Subscribe to our newsletter here.

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Business growth - which kind?

Wednesday, September 29, 2021 • Duration 11:15

Does your business want growth in lifetime value, margin or volume? You'll need different marketing levers for each!

Key things to think about in getting your sales people, marketers, and customer service folk, to work well together.

This posts looks at the marketing levers you need to support healthy sales flow in the long-term, and how to compound the value you build by working from the bottom up.

Companion links:

Key Words: Customer Lifetime Value, Sales Conversions, Volume Growth, Lead Generation, Customer Retention, Business Growth, Scale Up.

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How to get sales and marketing to play nicely together

Wednesday, September 29, 2021 • Duration 12:03

Key things to think about in getting your sales people, marketers, and customer service folk, to work well together.

This is the first in a series of posts exploring effective working across sales, marketing and service teams to ensure effective (and profitable) customer journeys.

Companion links:

Key Words: Sales and Marketing, Teamwork, Customer Journey, Sales and Marketing Alignment, Collaboration

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Watertight Marketing PodBlog – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Watertight Marketing PodBlog – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other26

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Other26

Related Shows Based on Content Similarities