Here’s a glimpse of what you’ll learn:
- Michael Lebhar breaks down Walmart’s landscape
- Differentiating between Amazon and Walmart
- How to launch and sell products on Walmart’s online marketplace
- The advantages of selling on Walmart.com: long-term growth and partnerships
- Relevant considerations for transitioning to Walmart.com
- What are the most profitable categories on Walmart.com?
- Evaluating strategic success on Walmart.com
In this episode…
As the largest retailer in the world and the fastest-growing online marketplace in the US, Walmart has gained significant traction among brands. Yet many apply the same sales and growth strategies when selling on Amazon and struggle to achieve results, attributing the lack of sales to scarce demand and opportunity. What should you consider before selling on Walmart.com, and how can you scale on its marketplace?
With fewer third-party sellers than Amazon, Walmart.com offers ample opportunity to drive sales growth in multiple categories. Additionally, Walmart merchants encourage growth by facilitating first-party vendor relationships, where the retailer lists your products and ensures high-ranking search results. With expertise in the early stages of Walmart.com, Michael Lebhar recommends evaluating profitable categories, opportunities, and competition before launching products on Walmart.com. When transitioning from other marketplaces like Amazon, it’s crucial to alter your content, shipping, and growth strategy to align with Walmart’s ecosystem.
In today’s episode of The Digital Deep Dive, Aaron Conant returns to welcome Michael Lebhar, the Co-founder and CEO of SellCord, for a conversation about Walmart’s online marketplace. Michael shares Walmart’s most profitable categories, how to facilitate long-term growth and partnerships on the retail site, and how to transition to the platform.
About SellCord:
SellCord is a Walmart approved partner agency exclusively focused on launching and managing brands on Walmart.com. We work with hundreds of brands across all categories. As a team of experienced sellers ourselves, we gained a deep understanding of what works best on the marketplace, and work with brands to help them replicate that same success.
