Up-to-date information on the state of the aviation marketplace and it's effect on aircraft valuation by the leader in aircraft valuation: VREF Aircraft Value Reference, Appraisal & Litigation Services
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The Free Jet Myth & The Aircraft Popularity Contest | EPISODE 2
Season 2025 · Episode 2
Wednesday, September 3, 2025 • Duration 16:20
Host: Jason Zilberbrand, President of VREF Aircraft Value Reference & Appraisal Services
Introduction
In this episode of The Truth About the Market, VREF CEO Jason Zilberbrand pulls apart two of the biggest myths driving poor aircraft buying decisions: the illusion of “free jets” through bonus depreciation, and the herd mentality of chasing the most popular aircraft rather than the one that fits your mission and budget.
Jason brings over three decades of valuation expertise and market cycle experience to expose the hard truths behind aircraft ownership—and why Instagram hype, LinkedIn posts, and sales pitches often distort reality.
Topics Covered
1. The Bonus Depreciation Myth
How bonus depreciation actually works versus how it’s sold.
Why you only benefit if you already have large, predictable taxable income.
The realities of debt service, operating costs, and the IRS’s recapture rule upon resale.
Why jets are never “free”—and how misusing tax rules can lead to massive surprises later.
2. The Aircraft Popularity Contest
Why buyers often choose aircraft based on hype, brand image, or peer influence.
The long-term pitfalls of buying too big, too old, or too trendy.
Why the strongest buys are often the less “sexy” aircraft—trainers, turboprops, mid-cabins—with deeper support networks and lower operating costs.
How fractional operators and fleet owners dominate certain markets and leave individual buyers holding the bag when values collapse.
3. The Reality of Aircraft Ownership
The hidden costs and attention that come with operating a jet.
Why ownership is never just the bill of sale—it’s ongoing maintenance, crew, support, and unpredictability.
Jason’s own experience with the “honeymoon period” of ownership and how quickly the bills (and mechanical surprises) add up.
Turbulence Ahead: Tariffs, Supply Chains and the Market Correction Taking Shape | EPISODE 1
Season 2025 · Episode 1
Wednesday, September 3, 2025 • Duration 26:12
Host: Jason Zilberbrand, President of VREF Aircraft Value Reference & Appraisal Services
Introduction
Hi everyone, and welcome to the very first episode of The Truth About the Market.
I'm your host, Jason Zilberbrand—President of VREF, long-time aviation appraiser, and someone who's spent over three decades deep in this industry. I've worked with everyone from individual owners to Fortune 50 operators. I've testified as an expert witness in major litigation. I've seen more cycles than I can count.
This podcast is about cutting through the BS—no fluff, no marketing spin, no sponsors. Just the unfiltered truth about aviation, aircraft values, and the industry trends that actually matter.
Today, we're tackling three big topics:
The summer slowdown
The impact of tariffs and supply chain issues
What the back half of 2025 might actually look like
The Pre-Owned Aircraft Market is Softening
What everyone sees—but not everyone wants to admit—is that the pre-owned aircraft market is softening quickly.
Inventories are rising across the board.
Days on market are increasing.
Even normally insulated categories like medium jets, light jets, and turboprops are affected.
Prices are coming down.
Many buyers are sitting on the sidelines, waiting for direction. Geopolitical instability—two escalating wars and the potential for U.S. involvement—certainly isn't helping.
Beyond Geopolitics: The Bigger Picture
While wars, interest rates, and stock market health are important, they don't fully explain the current shift. Looking at the bigger picture:
Sales requests and financing requests are slowing.
Defaults are starting to rise.
How Damage Effects Aircraft Value | EPISODE 4
Season 2025 · Episode 4
Friday, September 26, 2025 • Duration 28:08
Introduction
A single dent can erase seven figures from a jet’s value. In this episode, Jason unpacks one of aviation’s most misunderstood—and expensive—topics: damage. Drawing on decades of appraising, federal litigation experience, and a personal war story (a Lear 45 tail strike in a hangar), he explains why damage isn’t a checkbox or a one-size deduction. It’s a nuanced blend of market psychology, documentation, repair quality, and timing—and getting it wrong can cost millions.
Topics Covered
1) Why Damage Matters (and What It Isn’t)
Diminution of value ≠ airworthiness. Returning an aircraft to service doesn’t erase market stigma.
Emotional and reputational effects drive real pricing outcomes—especially with high-value business jets.
Comparables from other asset classes (exotics, vintage instruments): pedigree and history reshape demand.
2) Core Valuation Criteria for Damage
Dynamic vs. static incidents: under power/motion typically carries larger deductions than at-rest/tow events.
Repair method & provider: OEM/authorized facilities and factory parts are rewarded by the market; third-tier or vague repairs increase stigma.
Workscope & records: completeness, clarity, and no “pencil-whipped” entries; missing logs create pedigree risk and amplify buyer scrutiny.
Searchability & publicity: online news/photos can permanently brand an airframe, regardless of technical repair quality.Asset & market context: age, cycles, engine programs, fleet size, buyer demand, and inventory levels influence how much discount the market demands.
3) Market Cycles & Stigma
Tight inventory = more forgiveness. Hot markets (e.g., COVID era) moved damaged aircraft with smaller discounts.
When buyers have choices, stigma costs more.
The Good, the Bad, and the Manipulated: How Aircraft Valuations Really Work | EPISODE 3
Season 2025 · Episode 3
Friday, September 12, 2025 • Duration 29:28
Host: Jason Zilberbrand, President of VREF Aircraft Value Reference & Appraisal Services
Introduction
Jason pulls back the curtain on aircraft valuation—what it is, what it isn’t, and how bad inputs (or bad actors) can warp the number you’re relying on. Building on Episode 2 (bonus depreciation myths and popularity traps), this episode shows exactly how to value an aircraft and how the new VREF software makes the process transparent, defensible, and repeatable for buyers, sellers, brokers, lenders, and insurers.
Topics Covered
1) Why Aircraft Valuation Is Harder Than Cars, RVs, or Boats
Small fleets, unique histories, and limited public sales data.
“Comps” without context are dangerous—closing numbers rarely reveal the real configuration, condition, or concessions.
2) The Good: A Correct, Defensible Valuation Workflow
Enter the fundamentals correctly: airframe time, engine time since overhaul, accurate TBO (now fully editable in VREF), program status (on/off), paint/interior condition, avionics, and STCs.
VREF outputs multiple value types: Fair Market (Retail), Wholesale, Orderly Liquidation, Forced Liquidation, Inventory, Scrap—with clear use cases.
What each means (plain English):
Fair Market (Retail): USPAP/IRS/ASA-defined “willing buyer/willing seller” in open market—this is the everyday benchmark.
Orderly Liquidation: distressed sale, broker has time to sell post-default/repo.
Forced Liquidation: auction-level distress—sell fast, get what you can.
Wholesale: multi-unit discount or special-use/soft markets; use sparingly for common aircraft.
Scrap (not Salvage): raw metal value if no productive use remains; is too variable for software (consulting required).
Can I Afford That Airplane? | EPISODE 5
Season 2025 · Episode 5
Wednesday, October 1, 2025 • Duration 30:29
Host: Jason Zilberbrand, President of VREF Aircraft Value Reference & Appraisal Services
Introduction
“Can I afford that airplane?” Jason tackles the question he hears every week—moving past listing prices to the real math behind financing structures, down payments, LTV, amortization, liquidity and net-worth requirements, fixed vs. variable operating costs, and practical rules of thumb. With real aircraft examples and monthly/annual budget breakdowns, this episode shows how to evaluate affordability without getting blindsided.
Rates (contextual): Recent deals in the low-to-mid 6–7% range, credit- and asset-dependent.
Credit vs. collateral: Most lenders are credit-first; collateral-based loans trade speed for higher rates, bigger down, stricter covenants, reappraisals, and faster repos if covenants break.
Host: Jason Zilberbrand, President of VREF Aircraft Value Reference & Appraisal Services
Overview
In this episode of The Truth About the Market, Jason turns the spotlight on the aviation community itself. Drawing from the latest VREF Market Sentiment Survey, which gathered responses from over 1,000 buyers, sellers, brokers, lenders, and operators, he breaks down what people across the industry are seeing, feeling, and planning for as 2025 comes to a close.
From shifting inventory trends and rising operating costs to tightening loan conditions and the widening gap between buyer optimism and seller expectations, Jason walks through the key insights that define today’s market. This isn’t speculation—it’s a direct look at what aviation professionals are actually saying about the year ahead.
In This Episode
Market Mood: The community is evenly divided between optimism, caution, and pessimism—a sign of a truly transitional market.
Inventory Trends: Aircraft are taking longer to sell as buyers slow down and sellers recalibrate pricing.
Financing and Affordability: Interest rates, stricter LTV ratios, and higher costs are reshaping purchase behavior across all segments.
Maintenance and Upgrades: MRO backlogs, high costs, and split opinions on engine programs are affecting both resale and operations.
Regional Differences: U.S. respondents cite financing concerns, Europeans focus on sustainability, Latin Americans on parts and skilled labor, and Middle Eastern and Asian buyers on access to new aircraft.
Buyer Priorities: Transparency, clear pedigree, fewer pre-buy surprises, and more flexible lending options top the list of what customers want most.
Market Heat Map: Jason identifies which aircraft are selling fast, which are stabilizing, and which are now deep in buyer’s market territory.
Negotiation Strategy: How to read days-on-market data, act decisively in hot segments, and stay patient when leverage shifts.
The Truth About Off-Market Aircraft, Back-to-Back Deals, and Why You Still Need a Broker | EPISODE 7
Season 2025 · Episode 7
Thursday, October 16, 2025 • Duration 20:48
Host: Jason Zilberbrand, President of VREF Aircraft Value Reference & Appraisal Services
Summary
In one of the most revealing episodes yet, Jason pulls back the curtain on three of the aviation industry’s most misunderstood—and often misused—practices: off-market aircraft, back-to-back transactions, and the broker’s role in 2025. He explains why these deals tempt buyers and sellers alike with promises of speed, exclusivity, and discretion—and why, more often than not, they lead straight into confusion, inflated prices, and even fraud.
Drawing on decades of hands-on experience as a dealer, appraiser, and expert witness, Jason dissects how these structures work, where they go wrong, and how a skilled broker can be the difference between a seamless closing and a financial disaster.
Topics Covered
The Illusion of the “Off-Market” Advantage
Why exclusivity, speed, and confidentiality attract buyers.
How real off-market opportunities differ from rumor-based listings.
The role of trusted broker networks in legitimate private transactions.
When “Off-Market” Turns Ugly
The dangers of price opacity and multiple false listings.
How missing serial numbers, fake mandates, and altered specs erode trust.
Case examples of fraudulent transactions, missing logbooks, and hidden liens.
Why buyers have fewer consumer protections purchasing an aircraft than a car.
Understanding Back-to-Back Transactions
What a back-to-back actually is—and why it’s often misunderstood.
How they’re used to disguise markups, hide commissions, or inflate prices.
Real-world consequences: lawsuits, escrow confusion, and legal exposure.
The rare cases where a properly disclosed back-to-back can serve a legitimate purpose.
Time Kills Deals: How Aircraft Transactions Really Close (and Blow Up) | EPISODE 8
Season 2025 · Episode 8
Thursday, October 23, 2025 • Duration 24:04
Host: Jason Zilberbrand, President of VREF, ASA appraiser, expert witness, 30+ years in aviation.
Topic: The messy middle between accepted offer and title transfer—what’s supposed to happen, what actually happens, how deals go off the rails, and how to protect yourself.
Episode Summary
Jason pulls the curtain back on the transaction phase: LOIs, deposits, pre-buys, escrow, title and liens, and closing mechanics. You’ll learn why “time kills deals,” the most common failure points, and how psychology, paperwork, and poor preparation can turn a routine purchase into a costly, month-long fight. Jason also walks through a real “deal from hell” that morphed from a 30-day plan into a multi-year headache—and the concrete lessons it left behind for buyers, sellers, brokers, lenders, and escrow.
Key Takeaways
Time kills deals. The longer a transaction drags, the more uncertainty, second-guessing, and failure points creep in.
Process over fairy tales. Perfect two-week closings with flawless logs are outliers; plan for friction.
Paper beats promises. A clear, signed LOI is the roadmap. Without it, you’re gambling.
Pre-buy is non-negotiable. Skipping it is how small problems become existential ones.
Escrow is protection, not a formality. Read the agreement; demand transparency; verify ownership, liens, and title.
Soft markets amplify friction. Buyers press leverage, sellers panic over carrying costs, lenders get cautious.
Airplanes don’t kill deals—people do. Ego, impatience, and poor communication are the real culprits.
The Ideal Transaction Flow (What Should Happen)
Letter of Intent (LOI) signed
Defines terms, pre-buy scope, who pays for what, defaults, closing mechanics.
Is NBAA Still Relevant - And What it Says About the Future of Business Aviation | EPISODE 9
Season 2025 · Episode 9
Thursday, October 30, 2025 • Duration 15:09
Host: Jason Zilberbrand, President & CTO of VREF
Length: ~28 minutes
Episode Overview
In this episode, Jason Zilberbrand takes a hard, unfiltered look at the National Business Aviation Association (NBAA) convention — the industry’s flagship event that once defined dealmaking, advocacy, and innovation in business aviation.
But in an era of digital transactions, sustainability mandates, and shifting buyer demographics, is NBAA still relevant? Or has it become a nostalgic echo of what business aviation used to be?
Drawing on more than three decades of insider experience — from OEM partnerships to appraisals, advocacy, and firsthand memories of the show’s heyday — Jason explores whether the industry’s premier event is evolving fast enough to meet the realities of today’s market.
In This Episode
How NBAA became the heartbeat of business aviation — and when it started to lose momentum
Why today’s show feels more like a reunion than a marketplace
The “static display paradox” — the sustainability hypocrisy no one wants to talk about
The vanishing middle of the aircraft market and the industry’s obsession with ultra-long-range jets
How the next generation of buyers is changing what success looks like in private aviation
Why today’s wealth prefers discretion over display
The Phenom 300 case study — proof that practicality still wins
A blueprint for how NBAA could evolve: digital engagement, data access, and meaningful innovation
Key Takeaways
NBAA isn’t dead — but it’s at a crossroads. Its future depends on whether it adapts to new buyer values and modern expectations.
Optics have replaced operations. Today’s trade show feels more performative than productive — and that’s a problem.
The industry’s middle market is missing. Between turboprops and $80M long-range jets, there’s a massive gap waiting to be filled.
The Great Engine Shortage: Why Your Program Might Not Save You | EPISODE 10
Season 2025 · Episode 10
Tuesday, November 4, 2025 • Duration 34:04
Podcast: The Truth About the Market Host: Jason Zilberbrand, President & CTO, VREF Length: ~45 minutes Theme: The global engine crisis—what caused it, how it’s reshaping aircraft values, and what every operator needs to do next
Episode Overview
In this episode, Jason Zilberbrand breaks down one of the biggest challenges facing aviation today: the engine shortage. From skyrocketing overhaul lead times to the myth of “guaranteed coverage,” he exposes how years of labor attrition, supply chain collapse, and OEM monopolization have created the perfect storm.
If you’ve struggled to schedule an overhaul, find a loaner engine, or even order basic components, this episode connects the dots—showing why downtime is now the single biggest driver of aircraft value and why traditional engine programs may not protect you the way you think they do.
With real-world data, case studies, and practical guidance, Jason walks through how operators, brokers, and lenders can survive the shortage and plan ahead in a system stretched to its limits.
In This Episode
How the “engine crunch” happened: COVID’s ripple effect, early retirements, supply chain failures, and OEM consolidation
Why your engine program isn’t a safety net: The difference between cost protection and availability
The CF34 crisis: How one accident triggered a massive industry-wide service bulletin
Loaner engines and logistics: Why they’ve become nearly impossible to find
How downtime destroys value: Why a fresh overhaul now adds more resale power than a program contract
The top-overhaul trap: Why partial rebuilds hurt appraisals and financing
The new engine economy: Scarcity, premiums, and a secondary market for “ready-to-run” powerplants
Predictive maintenance: How real-time analytics are reshaping the future of reliability
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This isn't the usual seasonal pattern.
Seasonal Slowdowns vs. This Summer
For those new to the industry, summer is often slower:
Owners use their aircraft for vacations and events.
Kids are out of school.
Dealers prepare inventory in winter for spring sales.
On the business jet side, summers have historically been so slow that brokerages sometimes closed early on Fridays. But this summer feels different—there's more going on.
Post-COVID Market Cycle
Typical ownership cycles run 3–5 years. Many aircraft bought during the post-COVID buying rush are now hitting the market—often at overpaid prices.
Prices are correcting back to pre-COVID levels.
Demand is also back to pre-COVID norms.
Trainer aircraft (C172, DA20, C182) remain strong due to limited supply, but all aircraft have a natural price ceiling—when they get too expensive, they compete with higher-category aircraft.
Episode 4 demystifies damage—what actually drives value hits and how to recover them. Next up: real-world damage war stories, deeper dives on documentation pitfalls, and how to price stigma over time. Subscribe on your favorite platform and reach Jason at Jason@vref.com if you want a case discussed (anonymized) in a future episode.
Episode 5 lays out the real math of ownership so you can answer, “Can I afford that airplane?” with confidence.
Next up: deeper dives into DOC/FOC modeling and how to structure ownership (solo, fractional, partnerships) without blowing up your budget—or your relationships.
“We’re not looking at a collapse—we’re looking at normalization. The frenzy is over, and the market is finding its balance again. This is where informed buyers and realistic sellers both win. In aviation today, certainty and clarity are the new currency.”
Listen Now If You Want To
Understand how your peers are viewing the next 12 months of the market
Learn which aircraft segments are holding value and which are softening
Get Jason’s guidance on pricing, financing, and remarketing strategy
Benchmark your expectations against real, data-backed industry sentiment
See the Full Report
For charts, detailed breakdowns, and Jason’s complete written analysis of the 2025 VREF Market Sentiment Survey, visitvref.com/results.
Historical Context and Modern Parallels
How the Wright Brothers’ early sales disputes mirror today’s representation chaos.
Why transparency problems have been baked into aviation since its inception.
“You have more consumer protection buying a dishwasher than buying an airplane.” “Transparency isn’t bureaucracy—it’s protection.” “A good broker is your shield. A bad deal is your lawsuit waiting to happen.”
Listen Now
Hear Episode 7 of The Truth About the Market wherever you get your podcasts, or stream it directly atVREF.com/podcast.
Call to Action
To explore current aircraft values and learn how real-world transparency impacts pricing, visitVREF.com. For market data, appraisals, or guidance on your next acquisition or sale, contact jason@vref.com.
Sent to escrow.
Deposit to escrow (5–10%)
Typically refundable until technical acceptance; then it goes “hard.”
Required before lender issues a funding commitment.
Pre-buy inspection (at OEM-authorized or reputable independent facility)
Logbook review, borescope, engine runs, oil analysis, known trouble spots.
Confirms serials on engines/props/APU; surfaces corrosion and compliance gaps.
Younger generations buy differently. They want efficiency, data, and discretion — not photo ops.
Sustainability needs authenticity. The static display’s waste contradicts the industry’s green messaging.
It’s time for a new model. NBAA could evolve into a year-round digital platform for verified data, advocacy, and true innovation.
Jason’s Truth
“Not every buyer wants a floating boardroom. Some of us just want a reliable airplane that gets us where we need to go without burning through a trust fund. Innovation shouldn’t mean bigger and more expensive — it should mean smarter, leaner, and built for people who actually fly.”
Mentioned in This Episode
NBAA Business Aviation Convention & Exhibition
Embraer Phenom 300 & Praetor 500
Gulfstream G550, Dassault Falcon 7X
Textron Aviation, JSSI
EAA AirVenture and Sun ’n Fun
VREF Online Aircraft Valuation Platform
Brought to You By
VREF — The Trusted Name in Aircraft Valuations and Appraisals. Whether you fly a piston single or manage a business jet fleet, VREF keeps you grounded in data that matters. Know what your aircraft is really worth before you buy, sell, or finance at vref.com.
Downtime is the new currency. The aircraft that fly are the ones that hold value.
Coverage ≠ availability. Engine programs manage cost, not capacity.
Fresh engines win every time. Overhauled powerplants drive sales, liquidity, and lender confidence.
Transparency matters. Maintenance forecasts and SB compliance now make or break deals.
Plan a year out. Reserve slots, pre-order parts, and read the fine print—before it’s too late.
Jason’s Truth
“Coverage doesn’t equal availability. The smartest operators aren’t just paying their hourly rates—they’re planning ahead. Because in this market, downtime kills deals.”
VREF — The Trusted Name in Aircraft Valuations and Appraisals. Whether you fly a piston single or manage a business jet fleet, VREF keeps you grounded in data that matters. Know what your aircraft is really worth before you buy, sell, or finance atvref.com.
