Explore every episode of the podcast Volume

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Think scaling your group program or membership means more stress, worse results, and losing that personal touch? Vix dismantles the beliefs that keep coaches stuck at small launches and tiny cohorts—and reveals why her business actually got EASIER as she grew from dozens to hundreds of clients.

Vix gets unapologetically spicy about building big, bold businesses. She shares her own journey from a stressed-out coach with 12 clients at £100/month to running programs with 300+ clients annually—with MORE freedom, LESS burnout, and better results.

You'll Discover:

• Why small businesses can actually be MORE stressful than scaled ones (and the revenue math that proves it)
• The real reason client results improve as groups get bigger (hint: it's not what you think)
• How one client enrolled 130+ people with under 5,000 followers
• The "mass intimacy" framework that lets you serve thousands while maintaining deep connection
• What Taylor Swift's billion fans can teach you about scaling without losing your personal brand
• The delivery model shift that changes everything about how groups work at scale

Fair Warning:

This episode is NOT for coaches who want a "part-time hobby business." Vix is building a community of ambitious women who want the book deals, sponsorships, stages, sold-out programs, and the freedom that comes with sustainable scale.

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Vix challenges the prevailing "ethical business" narrative in the online coaching space, arguing that well-intentioned coaches have overcorrected so far that they're now doing more harm than actual scammers. She explores how the demonization of money, ambition, and scaling has kept women playing small and broke.

Key Topics:

• Why "ethical" coaches may be more damaging than scammers
• The overcorrection from 2017-2024: from "money at all costs" to "money is dirty"
• Four patterns of insidious messaging: demonizing money, shaming urgency/scarcity, virtue signaling around giving, and anti-capitalist posturing
• The difference between visible damage (scammers) and invisible damage (internalized shame)
• Redefining what's actually ethical vs. unethical in business
• Why wanting to make millions while serving thousands isn't a contradiction

Stop apologizing for your ambition. You can want to make millions AND serve people deeply. You can charge premium prices AND change lives. You can use urgency AND have integrity. Don't confuse ethical with playing small.

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

The biggest challenge facing online coaches and creators isn't conversion - it's lack of leads. Learn why Instagram should be your primary focus in 2026 and how to build a lead generation system that actually works.

The Real Problem

• Most coaches lack enough leads to hit their goals
• Visibility matters more than perfecting conversion tactics
• Instagram drives both traffic AND conversion (unlike ads alone)

The Volume Content Method

• 6 content types: 2 for reach, 2 for community, 2 for sales
• Strategic planning aligned with sales objectives
• Community building increases conversions from 10% to 25-30%

Implementation Tools

• ManyChat funnel templates
• 30+ story scripts for leads and sales
• Bi-weekly planning and co-working sessions
• On-demand content reviews and feedback

✓ You can't convert leads you don't have

✓ Organic Instagram strategy can double conversion rates

✓ Community building is essential for high conversions

✓ Implementation beats strategy alone

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Vix breaks down the critical difference between creating demand and meeting demand in your business—and what to focus on in Q1 2026 based on which phase you're in.

Are You Creating or Meeting Demand?

• Creating Demand: Offers get no traction, content gets no engagement, you've pivoted niche/audience recently
• Meeting Demand: Content resonates, you solve a proven problem, warm leads are ready to buy

What to Do If You're Creating Demand

• Build unique frameworks and signature concepts
• Use storytelling and transformation narratives
• Speak to symptoms people don't recognize yet
• Be patient—this approach takes time

What to Do If You're Meeting Demand

• Clarify your offer with extreme specificity
• Showcase testimonials and proof
• Create problem-solution content
• Simplify the buying process

The Universal Solution

Lead generation is the #1 focus for both phases. You need more traffic (creating demand) or better conversion (meeting demand).

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Today Vix is sharing her top personal business lessons from 2025, reflecting on a year of significant growth, challenges, and transformation. From closing her signature program to launching new offerings, managing a toddler, and nearly doubling her revenue, Vic breaks down the key insights that shaped her business year.

1. Lead Generation is Everything

2. Instagram Changed Dramatically in 2025

3. In-Person Connection is Powerful

4. Bigger Groups Are Valuable

5. One-to-One Isn't Always Better

6. Meta Ads Are a Game-Changer

7. Focus on Signature Offers

8. Client Hurt is Self-Inflicted

9. Impact AND Income Matter

10. Hustle Has Its Place (Without Burnout)

• Mum to a 2.5-year-old toddler
• Navigating perimenopause, ADHD, hormones, and monthly migraines
• Turning 40 in 2026
• Prioritised family presence: no phone/laptop when daughter is around
• Biggest revenue year to date, nearly doubling sales

• Closed Rave Results, launched Volume membership
• Reformatted mastermind into Sales Spice group program
• Three £100K launches (previous biggest: £20-30K)
• Worked with 80+ Sales Spice clients, 150+ Volume members
• Doubled email list and visibility
• Grew 5,000 followers in December alone

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Vix shares her top 10 sales and marketing lessons from 2025, reflecting on insights gained from her own business and coaching clients inside Volume and Sales Spice. This is part one of a two-part year-end reflection series.

In this episode, Vix covers critical lessons around:

• Communicating transformation and messaging that actually lands
• Understanding what your audience really wants (vs. what you think they need)
• The role of personality and authenticity in building your brand
• Rethinking value, pricing, and what makes people buy
• Creating urgency without pressure tactics
• Building community across reach, resonance, and revenue
• What "volume" really means (hint: it's not about posting more)
• Making your offers feel like a space people want to be in
• Marketing to the right audience at the right awareness level
• Delivering bold messages without shouting or shaming

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

In this episode, Vix reflects on the seven things she swore she’d never do in her business—yet ended up embracing by the end of 2025. She shares how growth often means changing your mind, evolving your strategies, and being open to reinvention. Each lesson is packed with personal stories, practical advice, and encouragement for fellow coaches, creatives, and entrepreneurs.

Key Takeaways:

1. Repositioning Your Business: Vix discusses the importance of shifting your messaging and positioning to meet your audience where they are. She shares how letting go of her old niche and embracing a new direction led to greater clarity, more leads, and her best sales year yet.
2. Launching a Membership: Despite past resistance, Vix relaunched a membership program in response to audience demand. She details the challenges and rewards of building recurring revenue and the stability it brings to her business.
3. Scaling to Serve More Clients: Vix recounts her journey from small mastermind groups to managing larger communities. She emphasises the need for strong systems and curriculum to support growth without burnout, and encourages others not to fear letting more people in.
4. Focusing on Instagram: After initially deprioritising Instagram, Vix realised her community was still active there. She shares her mindset shift, new strategies, and how experimenting with content led to exceeding her business goals.
5. Embracing Virality: Vix talks about the value of intentional virality for visibility and growth. She explains how going viral can bring in new, aligned clients and why it’s important to have a content system that nurtures and converts new followers.
6. Leveraging Instagram Stories: Stories became a key sales tool for Vix. She describes her new approach to using stories for nurturing and converting leads, and how each part of Instagram should serve a specific purpose in your business funnel.
7. Running Challenges & Events: Vix shares her decision to try a three-day challenge, despite previous resistance. She encourages listeners to break patterns, experiment with new strategies, and not be afraid to go first—even if it means learning from what doesn’t work.

If you want 2026 to be the year your audience grows and your content converts, join Vix' upcoming three-day event and check out the Volume membership for more support and resources.

https://vixmeldrew.com/volume-training

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

In this episode, Vix Meldrew dives deep into why lead generation is the most critical focus for your business in 2026. Drawing from personal experience and industry insights, VX explains how relying on the same audience, referrals, and repeat clients is no longer sustainable for growth. The episode explores the shift in social media platforms—especially Instagram—from follower-based to interest-based algorithms, and how this impacts content reach and lead generation.

Key Topics Discussed:

• The pitfalls of selling to the same audience and the need for new leads
• How Instagram’s algorithm changes have affected coaches and creators
• The difference between community-based and interest-based content strategies
• Why other platforms (Substack, blogs, podcasts, YouTube) are harder for discovery
• The importance of repositioning your messaging and content to attract strangers, not just your existing community
• Real-life examples of business pivots and the impact on lead generation
• The “expert paradox” and how advanced positioning can unintentionally repel potential clients
• Actionable advice for making Instagram your primary lead generation platform in 2026

Thank you for listening! If this episode resonated with you, please subscribe, leave a review, and share it with your network.

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

In this episode of the Volume Podcast, Vix Meldrew dives deep into the essential skills needed to transition from one-to-one coaching or service provision to leading thriving groups, memberships, and masterminds. Discover why simply scaling your current marketing, sales, and delivery strategies isn’t enough—and what you need to do differently to succeed with tens, hundreds, or even thousands of clients.

Key Topics Covered:

• The three core skills for scaling: community marketing, community sales, and community delivery.
• Why expert-focused marketing only speaks to 3% of your audience—and how to reach the other 97%.
• The difference between selling one-to-one and selling to the masses (webinars, waitlists, and more).
• How to design group experiences that feel personal—without burning out or over-customizing.
• The mindset shifts required to confidently lead larger communities and avoid people-pleasing traps.

Vix shares her own evolution from feeling capped and burnt out with small groups to confidently holding space for hundreds, and the practical and mindset changes that made it possible.

Learn more about Sales Spice, Vix’s 12-month high-touch program designed to help you master community marketing, sales, and delivery. Doors are open until November 14th—visit vixmildy.com/spice to book a call and plan your growth for 2026.

If you’re ready to scale your impact and create group offers that truly deliver, don’t miss this episode—and consider joining Sales Spice for hands-on support.

Tune in, subscribe, and stay tuned for more episodes to help you grow your business and community!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Volume Podcast – Facebook Ads Mastery with Alice B

Episode Overview: In this episode, host Vix welcomes Facebook and Instagram ads expert Alice B Strand, founder of Flow, to discuss why every coach and course creator should be using Facebook ads in 2025 and beyond. Alice shares her journey from service provider to online educator, her experience as a SalesWise coach and client, and actionable strategies for scaling with ads.

Key Topics Covered:

• The importance of Facebook ads for coaches and course creators in 2025/2026.
• Alice’s background in marketing, her transition from agency work to productized offers and online courses.
• Why running your own ads (at least at first) is crucial for understanding your funnel and results.
• The evolution of Flow, Alice’s self-paced ads course, and how it empowers entrepreneurs to manage their own ads.
• The synergy between organic content and paid ads for sustainable business growth.
• Data-driven decision making: how to analyze launches, funnels, and ad performance without overwhelm.
• The “curse of the expert” and the value of outside perspective and community support.
• Real-world results: Alice’s best-ever launch, recurring revenue, and the impact of SalesWise coaching.
• Mindset shifts around ad budgets, lead generation, and scaling peacefully.

Actionable Takeaways:

• Don’t rely solely on organic growth—paid ads can accelerate your results and provide predictable lead flow.
• Start with a manageable ad budget; you don’t need thousands per month to see results.
• Use data (not just vibes!) to make small, strategic tweaks to your funnel and ads.
• Community and expert feedback can help you see blind spots and optimize your messaging and offers.
• Focus on mastering the core business pillars: traffic, conversions, and delivery.

Resources & Mentions:

• Flow: Alice’s self-paced Facebook ads course for coaches and course creators.
• SalesWise: Vic’s mastermind for scaling group offers, with access to ads training and expert support.
• Connect with Alice on Instagram and Threads: @alicebisstrand
• Learn more about SalesWise and apply: vixmildrew.com/spice

Special Offers:

• Enrollment for SalesWise is open until November 14th. Book a one-hour success call with Vic to audit your business and identify growth opportunities.

Connect & Follow:

- Alice B: Instagram | Website

• Vix: vixmildrew.com/spice

Thanks for listening! If you enjoyed this episode, please subscribe, rate, and review the show.

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Volume Podcast – Interview with Sara Joel (BTL Copy / The Website Girl)

Episode Highlights:

• Host Vix welcomes Sarah Joel, founder of BTL Copy, known as "The Website Girl" and a standout in the service provider space.
• Sarah shares her journey from freelance copywriter to digital product creator, educator, and community leader.
• Discussion on transitioning from 1:1 services to scalable offers like courses, templates, and workshops.
• Sarah’s philosophy on authenticity, building demand, and the importance of personality in business.
• Behind-the-scenes of Sarah’s marketing strategies, including her viral “side character” soft/hard launch and how she creates momentum and engagement.
• Insights into launching and selling digital products, the myth of passive income, and the necessity of consistent, specific messaging.
• Sarah’s experience inside the Sales Spice Mastermind: why she joined, what she’s learned, and the value of community and mentorship at every business stage.
• Actionable advice for service providers and digital product creators on building a personal brand, engaging an audience, and selling with confidence.

Key Takeaways:

• People buy from people they like—let your personality shine in your content and offers.
• Consistency and specificity in messaging are crucial for building demand and making sales.
• Community and mentorship provide invaluable perspectives and support, no matter your business level.
• There’s no such thing as true passive income—ongoing marketing and engagement are essential.
• Don’t be afraid to try new things, act quickly on audience feedback, and evolve your offers.

Connect with Sarah Joel:

• Website & Newsletter: betweenthelinescopy.com/subscribe
• Instagram & Threads: @btlcopy

Learn more about Sales Spice Mastermind:

• vixmeldrew.com/spice
• DM Vix on Instagram @vixmeldrew for more info or to apply.

Thank you for listening to The Volume Podcast!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Episode with Jodie Mitchell, Wedding Photographer & SEO Expert

Episode Overview:

In this episode of Volume, host Vix welcomes Jody, a wedding photographer, SEO expert, and founder of the Page One Club. Jody shares her journey from copywriting and SEO to building a successful wedding photography business, and how she leveraged her expertise to help other service providers master SEO.

Key Topics Discussed:

• Jody’s background: From copywriter to wedding photographer to SEO educator.
• The importance of SEO for service providers, creators, and coaches.
• Why SEO is often deprioritized and how to make it more approachable.
• The evolution of Jody’s offers, including the Page One Club and her record-breaking launch after joining Sales Spice.
• The power of messaging, positioning, and community support in launching and scaling offers.
• Lessons learned from launching: the value of more frequent emails, strategic ad campaigns, and shifting from over-teaching to implementation-focused programs.
• The role of community and expert support in Sales Spice, and how it helped Jody overcome launch challenges and mindset wobbles.

Actionable Takeaways:

• SEO doesn’t have to be overwhelming—start with simple, impactful tasks.
• Consistent messaging and strategic positioning are key to converting cold leads.
• Community support and expert feedback can make a huge difference during launches.
• Don’t be afraid to experiment with ads and increase your email frequency during launches.
• Focus on implementation and quick wins for your clients, not just education.

Guest Info:

Follow Jody on Instagram: @numberone

Website: numberone.com

Join the Page One Club for ongoing SEO support and community.

Ready to level up your SEO and launches? Connect with Jody and check out the Page One Club. For more support and expert guidance, consider joining Sales Spice!

To Jody for sharing her story, and to Tadpole the cat for the entertainment!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Episode: Growing a Group Program to 100+ Members with Nicole Eldridge

Episode Summary:

In this episode of The Volume Podcast, host Vix welcomes Nicole Eldridge, local ads expert and founder of Hometown Advantage. Nicole shares her journey from elementary school teacher to Facebook ads strategist, and how she grew her group program to over 100 members in just a year. The conversation dives deep into the realities of launching, scaling, and refining a group program for local businesses, including the challenges, mindset shifts, and systems that made it possible.

Guest:

Nicole Eldridge

• Local ads expert
• Founder of Hometown Advantage
• Specializes in helping local businesses succeed with Facebook ads

Key Topics & Takeaways:

• Nicole’s transition from teaching to digital marketing and content creation
• The power of starting small: launching with just three members and iterating from there
• Using Facebook ads as an upfront investment to test and grow a new program
• The importance of refining curriculum and delivery based on real client feedback
• How to balance organic and paid traffic for group program launches
• The compounding effect of repeated launches: from 3 to 8 to 20+ members per launch
• Building systems and hiring support to scale client experience as the program grows
• The value of community, feedback, and direct coaching in programs like Sales Spice
• Mindset shifts around scaling, reinvesting in your business, and overcoming imposter syndrome

Actionable Insights:

• Don’t be afraid to launch before everything is “proven”—use early rounds to learn and improve
• Invest in both traffic (ads) and conversion (offer, messaging, follow-up) for successful launches
• Share every client result, big or small, to build credibility and momentum
• As your program grows, reinvest in systems, support, and client experience
• Seek out communities and coaching for feedback, accountability, and new ideas

Connect with Nicole:

• Instagram: @nicoleeldridgeads
• Threads: @nicoleeldridgeads
• Website: nicoleeldridgemedia.com

Learn more about Sales Spice:

• Applications open until November 14th
• Apply at: vixmildew.com/spice

If you enjoyed this episode, please subscribe, leave a review, and share with your fellow business owners. For more behind-the-scenes stories and actionable strategies, stay tuned for upcoming episodes!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Volume Podcast – Episode with Kinsey Soderberg of Authentic AI

Episode Summary:

In this episode, host Vix welcomes Kinsey Soderberg, founder of Authentic AI, to discuss building an authentic brand in the age of AI, launching the AI Systems Lab, and the journey of creating community-driven offers for women entrepreneurs. Kinsey shares her initial skepticism about AI, how she embraced it, and her mission to help women use AI tools in alignment with their values and voice.

Guest:

• Kinsey Soderberg
• Founder of Authentic AI
• Instagram: @aikinzie
• Website: diywith.ai
• AI Systems Lab: diywith.ai/lab

Episode Highlights:

• Kinsey’s journey from AI skeptic to advocate for authentic, values-driven AI use.
• The creation and success of the AI Systems Lab membership, enrolling 70+ founding members.
• The importance of training AI tools on your unique brand, not just your “voice.”
• Community-first launching: how bringing your audience along for the journey leads to high engagement and conversion.
• Lessons learned from running memberships, including managing churn, maintaining value, and fostering community.
• The value of creative, personalized support in group programs like Sales Spice.
• Kinsey’s upcoming plans: solidifying the AI Systems Lab, listening to member feedback, and developing new resources for service providers.

Actionable Takeaways:

• Embrace AI as a tool to amplify your unique brand and voice, not replace it.
• Build offers based on real community needs and feedback.
• Community-first launches can drive high conversion and engagement.
• Memberships require ongoing attention to value, engagement, and member experience.

Links Mentioned:

• diywith.ai
• diywith.ai/lab
• @aikinzie on Instagram
• vixmarjorie.com/spice (for Sales Spice program info)

Connect with Kinsey:

• Instagram: @aikinzie
• Website: diywith.ai
• AI Systems Lab: diywith.ai/lab

Learn more about Sales Spice:

• vixmarjorie.com/spice

Thanks for listening! If you enjoyed this episode, please subscribe, rate, and review the show.

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Welcome back to the podcast! In this episode, we dive into the energy of autumn and how it’s the perfect time for a content reset. As routines shift and the online business world gears up for its busiest season, it’s time to refresh your strategy and make your content work harder for you.

What We Cover:

• Why autumn is the ideal season for a content reset
• How to identify which content formats are working for you (and which to drop)
• The importance of reviewing your data, not just guessing what works
• Ideas for experimenting with new content styles and series
• Refreshing your inspiration by curating your social feeds and seeking new sources
• How to spot and adapt viral trends in your niche
• Four key questions to guide your content reset:

1. Which formats are working for me?
2. What new styles can I experiment with?
3. What content inspires me, and how can I recreate those vibes?
4. What’s going viral in my niche, and how can I adapt it?

Action Steps:

• Review your recent content performance and double down on what’s working.
• Pick one new content style to experiment with for 30 days.
• Curate your inspiration: unfollow, mute, or block accounts that don’t inspire you, and actively seek out new ideas.
• Identify a trending format or topic in your niche and remix it for your brand.

Mentioned in This Episode:

• Volume, my membership for creators and brand founders (doors opening soon!)
• Free training coming up on September 24th—mark your calendar!

If you want help applying this reset to your business, DM me on Instagram @vixmeldrew. Let me know what’s come up for you, and I’ll see you in the next episode!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Harnessing Virality: Strategies for Exponential Growth

In this episode of the Create Your Community podcast, we dive into the concept of virality and how to go viral strategically. Host Vix shares insights into what virality means across different levels, from micro to mainstream, and why it's essential for business growth. The episode outlines evergreen strategies such as leveraging social standing, familiarity triggers, and storytelling, as well as timely topical and trending strategies, like adding spins to current events and using trending audios. Vix underscores the importance of creating content that resonates beyond your current audience to ensure consistent business growth. The episode concludes with an invitation to join Vix’s volume membership for a mini-mind event focused on applying these strategies effectively.

00:00 Introduction and Podcast Update

00:25 Understanding Virality: Levels and Importance

01:41 Micro and Mainstream Virality Explained

04:39 The Necessity of Attention in Business

11:23 Evergreen Strategies for Going Viral

26:08 Timely and Trending Strategies for Virality

31:31 Conclusion and Membership Invitation

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Welcome back to the Create Your Community podcast with Vic Meldrew! In this candid solo episode, Vix shares major updates on business, life, and what’s next for the podcast and community.

In this episode:

• Why the podcast and newsletter are getting a new name and what that means for the brand.
• Behind the scenes of the latest Sales Spice launch: goals, results, and lessons learned.
• The power of rinse-and-repeat launches and how to avoid self-sabotage in marketing.
• Big operational changes: moving platforms, integrating memberships, and team shoutouts.
• Personal updates: navigating parenthood, changing nurseries, and balancing business with family life.
• Deep dive into the Volume membership: tackling churn, improving value, and new features like Content Planning and Viral Content Labs.
• The importance of owning your unique idea and bringing all offers under one brand umbrella.
• What’s coming up: Volume and Sales Spice launches, new content, and festive plans.

Special Mentions:

• Taylor (Threads content repurposing)
• Dorsey from School of AI (custom GPTs)
• Jay Klaus (Creator Science)
• OBM Zhara-Marie (team operations)

Resources & Links:

• Connect with Vic on Instagram: @vixmeldrew
• Interested in Threads management? Check out Taylor (details in show notes)
• Learn more about custom GPTs with Dorsey (details in show notes)
• Explore Creator Science with Jay Klaus

Questions or feedback?

DM Vic on Instagram or reach out with your thoughts and questions!

If you enjoyed this episode, please share, subscribe, and leave a review. Stay tuned for more updates as the community evolves!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

In this free class, Vix Meldrew breaks down the seven types of social media posts that have been quietly killing your engagement and reach—and reveals exactly what to do instead. Learn why old strategies no longer work, how the Instagram algorithm has changed, and the new content types that attract and convert strangers into loyal community members. Vix shares her personal journey of losing and regaining momentum, actionable tips for creating high-engagement content in 2025, and how to use Instagram as your primary platform for growth. Plus, get a behind-the-scenes look at her "Volume" membership and how it helps creators and entrepreneurs grow their audience and sales with less effort.

Key Takeaways:

• The 7 post types to avoid (and why they hurt your reach)
• The new "Six Es" content strategy for 2025
• How to create content that attracts strangers, not just nurtures your existing audience
• Why Instagram is still the best platform for volume and growth
• How to build repeatable, high-impact content rituals
• Details on the Volume membership and upcoming viral content mastermind

Tune in to transform your content strategy and start growing your community again!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Tune in for a unique chat between Vix Meldrew and Eduek Brooks Sales Spice member on all things communities, memberships and courses!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Tune in for a unique chat between Vix Meldrew and Sage Rountree on building a membership subscription!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Unveiling the Sales Spice Mastermind Framework

In this episode of the 'Create Your Community Podcast,' the host delves into the core framework of the Sales Spice Mastermind. Sharing the transition from a client-centric approach to a more structured curriculum, the discussion highlights the evolution of the program due to changing industry dynamics. The framework's components, including scalable offer creation, powerful positioning, customized sales strategies, community marketing, and the elevated ecosystem, are outlined. With reflections on personal challenges and breakthroughs, the host underscores the unique attributes that set Sales Spice apart in helping clients achieve scalable success.

00:00 Introduction to the Create Your Community Podcast

00:49 The Evolution of Sales Spice Mastermind

01:30 Developing a Structured Curriculum

01:48 Adapting to Rapid Industry Changes

02:42 The Importance of Self-Reflection and Journaling

03:23 Defining the Unique Value of Sales Spice

10:35 The SPICE Framework Explained

14:19 Implementing Sales Strategies

15:44 Filling Gaps and Elevating the Ecosystem

17:35 Conclusion and Call to Action

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Unleashing Your Spice Girl Personal Brand Archetype

In this episode of the Create Your Community podcast, Vix discusses the importance of having a fun and engaging personal brand during a launch. Drawing inspiration from the Spice Girls, she introduces five personal brand archetypes - Sporty, Scary, Baby, Ginger, and Posh - each with their strengths and potential pitfalls. Vix shares insights into how these archetypes can be used to enhance your personal brand, make your marketing more effective, and attract aligned clients. She also highlights the upcoming 'Personal Brand Challenge' in her Sales Spice Mastermind, emphasizing the holistic approach to improving personal branding, launch strategies, and client engagements. Listeners are encouraged to identify their Spice Girl archetype and consider joining the mastermind for more personalized guidance.

00:00 Welcome to the Create Your Community Podcast

00:18 Launching Sales Spice Mastermind

02:04 The Importance of Personal Branding

05:52 Introducing the Spice Girls Personal Brand Archetypes

10:18 Sporty Spice: The Action-Taker

11:53 Scary Spice: The Bold Rebel

14:14 Baby Spice: The Relatable Cheerleader

16:50 Ginger Spice: The Visionary Leader

18:21 Posh Spice: The Lux Guru

19:36 Applying the Archetypes to Your Brand

21:52 Join the Sales Spice Mastermind

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

6 Key Reasons Your Last Launch Flopped and How to Fix Them

In this episode of the Create Your Community Podcast, the discussion centers on six main reasons why recent launches may have flopped. The host shares insights from their experiences with their Sales Spice Mastermind, highlighting critical aspects like having a 'viral offer,' effective content and lead generation strategies, and fine-tuning messaging. The episode also touches on simplifying your offer ecosystem, cultivating a strong personal brand, and ensuring your audience is engaged and ready to buy. Listeners are invited to join the Sales Spice program and participate in a free masterclass to further boost their group enrollments and launch success.

00:00 Introduction: Why Your Last Launch Flopped

02:17 The Concept of a Viral Offer

06:35 Content and Lead Generation Strategies

10:58 Simplifying Your Offer Ecosystem

13:57 Building a Strong Personal Brand

15:51 Conclusion: Turning Cold Communities into Engaged Buyers

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Shifting from One-to-One to Community Marketing: A Guide for Coaches and Entrepreneurs

In this episode of the 'Create Your Community' podcast, hosted by Vix Meldrew, the focus is on transitioning your marketing strategy from offering personalized one-to-one services or coaching to a one-to-many scale approach. Vix delves into the concept of community marketing, emphasizing the importance of building a shared identity and belonging among your audience. The episode highlights the differences between the two marketing strategies and provides insights into effective community marketing techniques. Vix also touches on the behavioral economics behind successful community marketing and shares tips for fostering real connections and trust. Entrepreneurs looking to scale their business and offer broader membership or group programs will find this episode particularly valuable.

00:00 Introduction to Community Marketing

01:33 Understanding Community Marketing

02:46 Differences Between One-to-One and One-to-Many Marketing

03:49 Scaling Your Marketing Strategy

05:55 Common Mistakes in Community Marketing

08:55 Intentional Community Building

12:43 Conclusion and Next Steps

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Unveiling 8 Key Areas to Enhance Your Content's Reach and Engagement

In this episode of the Create Your Community Podcast, the host shares insights from conducting 32 growth content audits for online creators, coaches, and service providers. Highlighting eight common areas of opportunity, listeners are guided on creating shareable content, developing a signature content style, leveraging visual hooks and trending formats in videos, evoking emotional resonance, and the significance of specificity in targeting audiences. Practical tips are provided to ensure content not only engages but also grows communities effectively.

00:00 Introduction and Episode Overview

01:36 Creating Shareable Content Types

04:28 Developing a Signature Content Style

07:20 Using Visual Hooks in Video Content

10:10 Leveraging Trending Formats

12:48 Providing Clear Takeaways

14:14 Engaging with Your Community

15:30 Evoking Emotional Resonance

18:33 The Importance of Specificity

22:48 Conclusion and Final Thoughts

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

The 3 Hottest Membership Trends for 2025: Recurring Revenue, AI, and Community Clubs

In episode 67 of the Create Your Community Podcast, the host delves into the resurgence of memberships in the business world, emphasizing their importance for steady recurring revenue in an unpredictable economy. The episode highlights three key membership trends for 2025: AI subscriptions, community clubs, and what the host calls 'daily dose' memberships. Each type is explored in detail, including their advantages and challenges. The discussion also covers strategies to maintain engagement and retention without overwhelming the membership leader. A call to action encourages listeners to share their membership experiences and ideas directly with the host through social media.

00:00 Introduction to Membership Trends

00:53 The Classic Membership Model

03:39 Why Memberships Are Making a Comeback

09:06 Trend 1: AI Subscriptions

11:35 Trend 2: Community Clubs

13:59 Trend 3: Daily Dose Memberships

17:48 Conclusion and Future Insights

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Journey to 1000 Members: Lessons from My First 200

In this episode of the Create Your Community podcast, Vix Meldrew shares insights and learnings from the recent launch of her membership program, which welcomed 64 new members, bringing the total to nearly 200 sales since its initial launch in February. Vix discusses what has worked well, such as an effective evergreen funnel and successful strategies on Instagram and Threads, as well as changes made to enhance the membership experience. She also addresses challenges like churn rates and the necessity of changing call times for better work-life balance. Vix provides a deep dive into her plans for future growth, including setting up a passive sales system and preparing for the next launch. Listeners who are membership owners or aspiring to be can gain valuable advice on building and scaling their memberships.

00:00 Introduction and Recent Launch Overview

00:47 Milestones and Future Goals

02:47 Insights from the Recent Launch

03:05 What Worked Well

11:44 Challenges and Learnings

16:21 Changes Implemented

19:25 Looking Ahead: Future Plans and Strategies

25:02 Conclusion and Call to Action

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

From Boom to Bust and Back Again: Vix Meldrew’s Instagram Journey

In episode 65 of the 'Create Your Community' podcast, Vix Meldrew shares her personal story of navigating the ups and downs of social media, particularly Instagram. She discusses her initial success as a lifestyle and dating content creator, the shift to a business-oriented mindset after leaving teaching in 2018, and the challenges she faced with declining engagement and the introduction of new features like Reels. Vix also talks about her pivot to email marketing and the launch of Threads, which revitalized her social media presence. She emphasizes the importance of adapting to new content strategies and provides insights into how she reconnected with her audience. The episode is a testament to resilience and innovation in the ever-changing landscape of social media.

00:00 Introduction: The Social Media Rollercoaster

02:09 Early Days: From Blogging to Influencing

05:37 The Boom: Riding the Wave of Success

08:36 The Bust: Challenges and Setbacks

12:49 Reinvention: Pivoting and Finding New Paths

17:22 Threads: A New Beginning

21:24 The Comeback: Strategies for Reengagement

25:58 Conclusion: Empowering Your Social Media Journey

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

This is a replay of the1000 Community Members in 100 Days Masterclass from May 21st 2025. Enjoy! x

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Scaling Up: The Road to 1000 Members for Volume Membership

In this episode of the Create Your Community podcast, the host discusses the pre-launch phase of their Volume Membership, a lead generation platform for coaches and creators. They share the challenges they faced with their previous program, Rave Results, and the insights gained from client feedback that led to the creation of Volume. The episode focuses on the importance of traffic and visibility for successful launches and the goal of reaching 1000 members. The host provides a behind-the-scenes look at their strategy, progress, and the community-building efforts within the Volume Membership.

00:00 Introduction to the Podcast and Membership Goals

00:31 The Genesis of Volume Membership

01:06 Challenges in Scaling and Launching

03:40 Identifying the Core Issues

07:13 The Solution: Volume Membership

10:32 Real-Life Success Stories

12:24 The Journey to 1000 Members

15:57 Join the Community and Final Thoughts

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Creating for the Algorithm: How Shifting Your Mindset Can Boost Your Growth

In this episode of the Create Your Community podcast, host Vic Meldrew discusses the importance of performing for the algorithm, especially in the context of the content creation shifts seen during and after the pandemic. Vic highlights how the changes in content strategies from 2020 to 2024 have impacted audience growth, lead generation, and sales. The episode offers a reframe on viewing short-form content and algorithm-focused strategies as essential for engaging and expanding a community. Vic shares personal experiences and client successes to emphasize the benefits of adopting this mindset shift. Listeners are also invited to join a free masterclass on increasing followers, engagement, and leads, with additional incentives for live participation.

00:00 Introduction and Episode Overview

00:59 Content Creation During the Pandemic

01:37 Challenges with New Content Formats

02:20 Struggles and Shifts in 2022-2024

04:29 Reframing Content Creation for Growth

09:29 Success Stories and Results

11:59 Upcoming Free Masterclass and Membership

15:17 Conclusion and Farewell

https://vixmeldrew.com/free-masterclass

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Rebranding Vanity Metrics: Why They Matter for Your Business Growth

In this episode of Create Your Community podcast, host Vix Meldrew discusses the importance of 'vanity metrics' and why they should be rebranded as 'volume metrics.' She addresses the widespread advice to ignore these metrics and instead focus on serving existing communities. Vix asserts that this approach correlates with declining engagement, leads, and sales. She shares her personal experience of a significant drop in engagement and followers post-2021 and emphasizes the necessity of creating content that attracts and converts a new audience. Vix details how to adapt content strategies for 2025 consumers and stresses the need to balance both volume and conversion for sustainable business growth. Listeners are invited to a free masterclass where they will learn specific strategies to increase followers, engagement, and sales.

https://vixmeldrew.com/free-masterclass

00:00 Introduction: Why Vanity Metrics Matter

01:11 The Shift in Social Media Engagement

02:30 Adapting to Changes in Social Media

04:45 The Importance of Volume Metrics

06:33 Balancing Conversion and Volume

09:37 Creating Content for Growth

11:48 Rebranding Vanity Metrics to Volume Metrics

15:30 Free Masterclass Announcement

17:44 Conclusion and Next Steps

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Balancing Growth and Presence: Effective Content Strategies for Entrepreneurs

In this episode of the Create Your Community podcast, Vix Meldrew shares insights on creating effective content for growth. Recording from a hot day with her dog Rubes on her lap, Vix recounts her recent experience at DL Sharon's Emancipation Weekend conference in Washington, DC. She highlights that many content creators, coaches, and entrepreneurs focus on maintaining a presence rather than ensuring growth, leading to plateaued business results. Vix discusses the importance of balancing growth and presence content, offering strategies for high-impact, low-time investment content that can increase traffic, engagement, and leads. She also emphasizes the significance of emotionally resonant, clear, and niche-specific content. Lastly, Vix introduces her upcoming masterclass and reopens her Volume membership, aimed at helping creators and entrepreneurs develop effective growth content strategies.

https://vixmeldrew.com/free-masterclass

Doors to Volume open at the end of May, make sure to register for the Masterclass to be the first to know!

00:00 Welcome to the Create Your Community Podcast

00:22 Recap of Emancipation Weekend

01:04 The Problem with Presence Content

02:06 Effective Growth Content Strategies

05:52 Introducing the Volume Membership

08:48 Qualities of High Growth Content

11:52 The Importance of Playing the Social Media Game

18:13 Volume Membership Details and Special Offers

22:03 Conclusion and Final Thoughts

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Scaling Group Programs: Maddie Pong's Journey from Cohorts to Evergreen Success

In this episode of the Create Your Community podcast, host Vix Meldrew speaks with Maddie Pong, a brand photographer and community leader, about her journey in scaling group programs. Maddie discusses her transition from running a 16-week cohort-based program to an evergreen model, while overcoming challenges and optimizing her onboarding process. She shares insights on building impactful community engagement, leveraging email funnels, and balancing launches with ongoing enrollment. Maddie also delves into her strategy for integrating a smaller introductory course to feed into her main program, 'Rebrand,' providing valuable takeaways for those looking to grow their own group offers.

00:00 Welcome to the Create Your Community Podcast

00:47 Meet Maddie Pong: Brand Photographer and Coach

01:45 The Birth of Rebrand: From Burnout to Breakthrough

02:57 Launching Rebrand: Challenges and Successes

04:04 Transitioning to Evergreen: A New Approach

06:12 Balancing Launches and Evergreen Sales

15:20 Managing Large Groups: Benefits and Challenges

19:48 Overcoming Overwhelm: Coaching Through Challenges

21:11 Joining Sales Spice: Goals and Aspirations

21:36 The Importance of Sales Buyers

21:49 Developing a Feeder Program

22:26 Launching and Warming Up Leads

22:45 Evergreen Funnel Strategies

23:36 Building Funnels in Real Time

25:06 One-on-One Support and Feedback

26:56 Simplifying Funnel Creation

27:43 The Origin of the Funnel Strategy

33:01 Data Over Drama

40:07 Engaging and Scaling Your Offers

42:09 Conclusion and Final Thoughts

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

The Future of Online Education: Navigating Shifts and Embracing AI in 2025

In this inaugural episode of the rebranded 'Create Your Community' podcast, host Vix Meldrew discusses significant shifts in the online education industry over the past five years, influenced heavily by the pandemic and the rise of AI. She examines trends from the boom in cohort-based programs during the pandemic to the increasing preference for self-paced courses post-pandemic, and how these preferences are changing again with advancements in AI. Vix highlights how AI tools like ChatGPT are reshaping online education by providing easily accessible information, leading to a decline in the need for traditional self-paced courses. She emphasizes the necessity for community-based, experiential, and mentorship-focused offerings to stay relevant and effective in the evolving landscape. The episode also introduces her program 'Sales Spice,' designed to help coaches and creators pivot and thrive with one-to-many offers that integrate human touch and community engagement.

00:00 Introduction to the New Podcast Name

01:06 Reflecting on the Pandemic Boom

01:54 Shift Towards Self-Paced Learning

02:47 Challenges with Self-Paced Courses

03:41 Pivoting Business Strategies

07:50 The Rise of AI in Online Education

09:41 Future of Online Education: Community-Based Offers

16:15 Adapting Curriculum Design

18:21 Conclusion and Future Plans

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Celebrate and Transition: Rave Results' One-Year Milestone and Exciting New Directions

In this special anniversary episode of the Rave Results Podcast, host Vix Meldrew celebrates one year of podcasting and reflects on the growth and milestones of the past year. Vix shares her gratitude for listeners, discusses the development of her business and podcast, and reveals exciting updates for the future. This includes a rebranding of the podcast to 'Create Your Community', changes in content focus to incorporate community building, personal branding, and advanced business strategies. Vix also announces new initiatives, like a revamped TikTok account aimed at teaching community growth from the ground up. Tune in to hear about this new era for Vix's content and what listeners can expect moving forward.

00:00 Welcome to the Anniversary Episode

00:39 Reflecting on a Year of Podcasting

01:08 Listener Appreciation and Engagement

02:27 The Journey of Consistency and Persistence

04:18 Business Growth and Future Plans

06:19 Repositioning the Business and Podcast

10:17 Introducing 'Create Your Community'

13:22 The Future of Community and Content

19:55 Wrapping Up and Upcoming Events

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/