Voiceworks: Sound Business – Details, episodes & analysis

What are the most common mistakes new podcasters make and how can they be avoided? That is the focus of this episode of Voiceworks: Sound Business as Jim Salveson speaks to Michael Olatunji, Co-founder of Outset Studio who shares his "5 Classic Mistakes That Can Kill A Podcast." So, what should you do when a guest cancels last minute? What considerations do you need to make before you start your new podcast? How do you avoid the dreaded seven-episode "Pod-Fade"... on this show we tackle it all. You can find out more about Outset Studios via: www.outsetstudio.com For more information on Voiceworks and what we do head to voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

It's another chance to pick the brains of someone who has "been there and done that" in this episode of Sound Business and Jim Salveson talks to Dave Masterman about his five big lessons learnt from his time in radio, podcasting and beyond. Dave has worked with some of the biggest names in broadcasting across his time in the industry working for some of the most recognisable brands on his journey to his current role as Head of Content at Audio Always. You can find Dave on LinkedIN here: https://www.linkedin.com/in/dave-masterman-01b214129/ You can see some of that great work Audio Always do here: https://audioalways.com/ AND if you want help with your podcasting and audio strategy then you can contact the Voiceworks team here: https://voiceworks.ai/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

This episode of Voiceworks Sound Business is a re-run of a session first help at the Publushing Show 2023 titled: "Unlock Your Winning Audio Strategy with Full-Funnel Campaign Performance Measurement". As brands and agencies look to create a recession-proof marketing strategy, audio remains a highly effective medium for both reach and engagement, enabling data-backed optimisation to ensure that the creative will resonate and result in a high return on investment. Join Damian Scragg of Veritonic, Esther Mason of AudioPlus, Andrea Day of Voiceworks and Thomas McKay of Octave Audio in a thought-provoking session as they share how a full-funnel audio campaign measurement provides quantifiable outcomes and long-term business success. The conversation will dive deep into how brands can use actionable data to optimise their campaign performance and ensure that what they are putting in market will provide the performance, return, and competitive differentiation they seek as part of their unique KPIs. To find out more about Veritonic and their work then listen to the episode "Working Out What Works" with moderator Damien Scragg here: https://pod.fo/e/1249e8 If audio advertising is your thing then check out our show on "The Future of Audio Advertising" here: https://pod.fo/e/10f73f Follow this podcast for new episodes every fortnight and find out more about how Voiceworks can help you unlock the power of audio at: Website: Voiceworks.ai | Twitter: @Voiceworksai | Linkedin: https://www.linkedin.com/company/voiceworks-ai/ Linkedin contacts: Damian Scragg: https://www.linkedin.com/in/damian-scragg-92114a/ Andrea Day: https://www.linkedin.com/in/andrea-day-62693921/ Esther Mason: https://www.linkedin.com/in/esther-mason-264518151/ Tom McKay: https://www.linkedin.com/in/tom-mckay-1ab2b0a4/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of Voiceworks: Sound Business we have a go at unpicking the "dark art" of Podcast SEO. Getting your podcast heard by more people is one of the most challenging problems that content creators can face and in this chat with Castos CEO Craig Hewitt, Jim drills down into the Do's and Do Not's of Podcast SEO and identifies some key tips and tricks that you can adopt today to get your podcast heard by more people. You can find more about Castos here: https://castos.com and Craig is on Twitter via: @TheCraigHewitt For more on Voiceworks work or to get in touch about podcasts or audio strategy visit www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

This episode of Voiceworks Sound Business is all about looking ahead! As its January we thought it would be a good time to gaze into our collective crystal balls and try and predict what might be coming down the line in 2023 for the podcasting and audio industry. To do that we gathered together the top brains at Voiceworks and took a look at some key areas: -The podcast industry as a whole. -Advertising and revenue. -Content and Audiences. The guests from Team Voiceworks on this episode are: Sophie Hind (MD) https://www.linkedin.com/in/sophie-hind-14494615/ Neil Sloan (Group Content Director CCUK/VW) https://www.linkedin.com/in/neil-sloan-170a9449/ Andrea Day (Operations Director) https://www.linkedin.com/in/andrea-day-62693921/ Kyle Evans (Director of Content) https://www.linkedin.com/in/kyle-evans-38486756/ Stefan Doyle (Head of Sport Social Podcast Network) https://www.linkedin.com/in/stefan-doyle-uk/ Michael Holt (Director of Commercial Partnerships) https://www.linkedin.com/in/michaelholt/ Nicola Lynch (Brand Partnerships Director) https://www.linkedin.com/in/nicola-lynch-470a8a21/ Paul Swaine (Business Development Director) https://www.linkedin.com/in/paul-swaine-09512827/ For more on Voiceworks work or to get in touch about podcasts or audio strategy visit www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

How do you conduct a great radio or podcast interview? That's what we intend to find out on this episode of Sound Business where, with the help of Paul Chantler, Jim Salveson looks at some of the top tips that help get great content from a guest be it for news or entertainment mediums. Paul is our expert for "the Art of the Interview" and he is certainly qualified in that regard. He is currently the Director at Fix Radio, Podcast Radio and Arena Radio but his long career in radio/audio has seem him cross paths with many of the major radio brands and groups across the UK including spells with Irelands Talk Radio and Talk Sport. He is also, along with Peter Stewart, the author of Essential Radio Journalism: How to Produce and Present Radio News (Professional Media Practice) which you can find on Amazon here: https://www.amazon.co.uk/Essential-Radio-Journalism-Professional-Practice/dp/0713688742 You can follow Paul on Twitter via @PaulChantler where you will also find all the links to his current projects. If you'd like to talk to Voiceworks about your audio strategy visit voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

What is the Dalvik Android Audio Library? Why did it cause a huge spike in Podcast listening numbers? What does it mean for advertisers? All questions that have been asked over the course of the last 4 weeks since a number of podcasts around the globe saw large spikes in "listeners" attributed to the application in their podcast hosting platforms. On this episode of Sound Business we take a look at exactly what caused the issues, what is being done to fix it and try and jargon-bust some of the information that has arisen since the incident. To do that, Jim Salveson speaks to Director of Operations at Voiceworks, Andrea Day who provides her insight on the last few weeks and also talks about the action that Voiceworks has taken to ensure both podcasters and advertisers alike have full confidence in the medium going forward. For help with your audio strategy come and talk to us at Voiceworks via www.voiceworks.ai  Learn more about your ad choices. Visit podcastchoices.com/adchoices

What are the tech giants of this world intending to do with Audio? Over the last 12 months we have seen many attempts by leaders in the social media and technology space to leverage the audio-boom, with verying levels of sucesss. In recent weeks te big changes have been around Facebook and YouTube with the former quickly reversing out of the space and the latter making a fair bit of noise when it comes to podcasting. To discuss this latest news, Jim Salveson is joined by Founder of Folder Media and audio/podcasting expert Matt Deegan to get his view on recent events and what the future might hold. LINKS:  Matts Audio News and Views Website: http://www.mattdeegan.com Folder Media: http://www.foldermedia.co.uk Fun Kids: https://www.funkidslive.com Matt talking about Amazon's "AMP" Product on Sound Business: https://pod.fo/e/11ccd9 For help with your audio strategy come and talk to us at Voiceworks via www.voiceworks.ai  Learn more about your ad choices. Visit podcastchoices.com/adchoices

How do you get more listeners to your podcast? It's great being able to make fantastic audio, tell engaging stories and build beautiful soundscapes but, ultimately, what's the point if you can't get anyone to listen to them? On this episode of Sound Business, we explore the world of Podcast Marketing with Mags Creative's, podcast marketing guru, Alisha Dandridge. Alisha tells Jim Salveson all about the six tools they believe are key to any podcaster who wants to shout about their show and why your marketing strategy is so much more than just social media. You can find out more about Mags Creative on their website https://www.magscreative.co.uk. If you make a Sports podcast and would like to find out more about joining the Sport Social Podcast Network (and the marketing tools we have available) visit www.sport-social.co.uk Plus, as always, for help with your audio strategy come and talk to us at Voiceworks via www.voiceworks.ai  Learn more about your ad choices. Visit podcastchoices.com/adchoices

In the second of the Voiceworks: Sound Business mini-series "Five Things I Learnt From Audio/Radio" Jim Salveson speaks to Creative Director of the Stak Network, Pete Donaldson. In this series, Instead of the usual insight on audio news, technology and techniques "FTILFA" puts some of the industries most influential figures under the spot light to find out what they took away from their time in the industry... and thats exactly what we do with Pete. Pete started his career at the now defunct XFM where he was part of the Alex Zane Breakfast Show, he went onto forge a career in a presenter in his own right across brands such as XFM and Absolute Radio. He is also a podcast trailblazer and was part of the team who launched The Football Ramble back in 2007 - a show that has gone onto become one of the most successful football podcasts in the UK. He is now the Creative Director of the podcast production company Stak... so he has huge depth of experience across various parts of the audio industry. For more on the Stak network you can head to their website here: https://stak.london/ And you can listen to The Football Ramble here: https://stak.london/shows/the-football-ramble/ Follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIN at https://www.linkedin.com/company/voiceworks-ai For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices