In this episode, Isabella Sanchez Castañeda helps Neha work through what to do when your old podcast no longer reflects who you are or how you serve. They talk about what changed in Neha’s life and business, how to bring more clarity and strategy into a podcast refresh, and the emotional blocks that can come up when you’ve outgrown your past content.

If your show once felt aligned but now feels disconnected from your voice, your values, or your vision, this conversation will help you get clarity on what’s next—and how to make your podcast reflect who you are today.

👥 Learn more about the Long Form Lab: https://isamediainc.com/lab

1. ✅ Feeling misaligned with your old content doesn’t mean you failed—it means you’ve evolved.

2. ✅ Your solo episodes don’t need to replicate 1:1 client conversations. They need to translate them.

3. ✅ Over-explaining often comes from school trauma, not from a lack of knowledge.

4. ✅ Specific scenarios (like a client who feels successful but empty) make better podcast topics than vague ideas.

5. ✅ Your old podcast feed can be restarted or refreshed—choose what aligns with where you’re going, not where you’ve been.

🎧 Grab the free Call to Action Guide: ⁠isamediainc.kit.com/ctaguide⁠🧠 Want a podcast audit like this? Check out The Long Form Lab: ⁠isamediainc.com/lab⁠

In this episode, Isabella Sanchez Castañeda audits the first five podcast episodes of a messaging coach who’s ready to move from “just hitting record” to creating strategic content that actually supports her offers.

You’ll hear:

• Why your podcast needs examples, not just concepts

• How to structure your episodes like a sales page

• What makes a CTA feel natural instead of salesy

  How to stop worrying about “giving too much away”

Colleen's podcast: https://selfishlyexpressed.substack.com/profile/posts

Do you really need to have a microphone in your cover art? How much text do you need to include? Should you have a photo of yourself on there or not?

In this episode, I walk through the major do's and don'ts of podcast cover art for small business owners. I've created over a dozen cover arts for a range of niches and am bringing you the best tips from that experience and industry standard.

See some of our podcast designs on the Isa Media Inc home page: https://www.isamediainc.com/

Want to get started on developing your profitable podcast strategy? ⁠⁠Book a call with Isa Media Inc here⁠. 

This is an on the go episode! I’ve been pondering over these 3 questions A LOT lately and while they may be very big questions, I think getting to the answer will be fruitful for both of us.

Want to start your own podcast without stressing over producing, editing, and promoting? Check out IsaGoodPodcast!

https://www.isamediainc.com/isagoodpodcast

Make content work with your life, not the other way around! Today I'm breaking down what I mean when I say everything is content and explaining how you can begin to approach your marketing in this way so that you maximize your time! Start filming yourself all day long, start seeing your life as a fascinating movie, and start sharing it like it's the most valuable information out there. 

Mentioned in this episode: 

https://www.instagram.com/gabrielabarrantesphoto/

Want to start your own podcast without stressing over producing, editing, and promoting? Check out IsaGoodPodcast!

https://www.isamediainc.com/isagoodpodcast

We often set ourselves up for failure without even realizing it! We tell ourselves that every single day we will spend an hour on content, an hour at the gym, get drinks with girlfriends and still be in bed by 9pm. 

It's not realistic unless you are a superwoman! So today I'm talking about planning for the average and how that could help you ride out the chaotic days to keep pushing toward your goals. 

Want to start your own podcast without stressing over producing, editing, and promoting? Check out IsaGoodPodcast!

https://www.isamediainc.com/isagoodpodcast

Not everyone has the guts to keep going! But you do! 

The market is never too saturated for those who keep going and play the long game. I am sharing some statistics about podcasts and business ownership that may seem daunting at first but at closer inspection, they are incredibly motivating. 

Shout out to this podcast for officially being part of the 36% of podcasts that have more than 10 episodes. 

Want to start your own podcast without stressing over producing, editing, and promoting? Check out IsaGoodPodcast!

https://www.isamediainc.com/isagoodpodcast

One of the first things early entrepreneurs hear is to get ready for a ton of rejection. Yet, no matter how much we prepare for it, the blow of hearing a no still hit hard. So today I want to talk openly about getting turned down and how we can see it as proof of progress and an opportunity to develop resilience. 

Also, I'm tired of the phrase "when one door closes, another one opens" - where are these doors? 

Want to start your own podcast without stressing over producing, editing, and promoting? Check out IsaGoodPodcast!

https://www.isamediainc.com/isagoodpodcast

It's okay if you aren't a magically transformed new person on day 3 of the New Year! 

Today I'm talking about the pressure and opportunity the New Year brings and my practice of To Do List Dumping. 

Thank you so much for tuning in and please let me know your thoughts @IsaMediaInc 

Mentioned in this episode: 

@TaylorThinksMarketing

Want to start your own podcast without stressing over producing, editing, and promoting? Check out IsaGoodPodcast!

https://www.isamediainc.com/isagoodpodcast

Sometimes we want to go on a big ol' rant in our Instagram stories or we want to pour our hearts out in a caption... but bestie... we have to think that through! In today's episode, I'm talking about how we can determine which ideas are worth sharing and which content topics should be kept in the journal for a little bit longer. 

Mentioned in today's episode: 

Crush the Mindset Spiral by Topsie VandenBosch

Want to start your own podcast without stressing over producing, editing, and promoting? Check out IsaGoodPodcast!

https://www.isamediainc.com/isagoodpodcast

I am guilty of using learning and the need to acquire more information as an excuse to not take action in my business! With all the incredible books, podcasts, courses and certificate programs out there, it's easy to get sucked into the spiral of needing more knowledge. But we know, the real learning comes in applying, in trying, and of course in failing. 

So join me in the process of balancing these things and connect with me @IsaMediaInc

Want to start your own podcast without stressing over producing, editing, and promoting? Check out IsaGoodPodcast!

https://www.isamediainc.com/isagoodpodcast

Today I'm talking goal setting! I'm talking about identity-based goals, focusing on action over numbers, and taking the tiniest steps possible. I also share a couple of examples of goals that I will be attempting to reach and identities I am taking on in 2022. 

Tell me what your New Year's goals are and connect with me on Instagram! @IsaMediaInc 

Thank you for tuning in! 

Want to start your own podcast without stressing over producing, editing, and promoting? Check out IsaGoodPodcast!

https://www.isamediainc.com/isagoodpodcast

Today I'm reading back from my notebook where I kept all my notes and plans for what is now Isa Media Inc to see the excitement and chaos of the first three months of business. It's so crazy to look back on where things started and how much has changed in just a year. I was a learning animal and full of drive and hunger that propelled me to just take any action forward that I could. 

Take a ride with me and let me know what your first three months of business were like! 

Mentioned in today's episode: 

https://www.instagram.com/itsatravelod/

https://www.instagram.com/gabrielabarrantesphoto/

https://www.instagram.com/sixfiguresaints/

Connect with me on Instagram @IsaMediaInc

Want to start your own podcast without stressing over producing, editing, and promoting? Check out IsaGoodPodcast!

https://www.isamediainc.com/isagoodpodcast

In this episode, Danielle R. Harris shares what it was like to finally launch her podcast after procrastinating on it for over 4 years. She talks about her experience working with Isa Media Inc on her podcast's strategy, scripting, and recording. She shares how Marketing That Works has opened up new opportunities and increased engagement with her audience. Tune in to learn how you can do the same!

Listen to Marketing That Works with Danielle R Harris.

Want to get started on developing your podcast scripts and recordings? ⁠⁠Book a call with Isa Media Inc here⁠. 

No matter how hard I resist, I can't stop checking views, follower counts, and results. I crave instant gratification and I think you do, too! But, alas, we know that's not how things work so today I'm talking about showing up even when it feels like nothing is working and why we need to give it (whatever it is) at least 90 days. 

Mentioned in this episode: 

@Oileeskincare

Want to start your own podcast without stressing over producing, editing, and promoting? Check out IsaGoodPodcast!

https://www.isamediainc.com/isagoodpodcast

I decided I was going to start a podcast two days before I launched it. It spawned out of a time where I was letting myself be completely unproductive and give my mind the reset it needed and I'm so happy I didn't sit on it! So please enjoy episode 3 and go execute on an idea after this. 

Mentioned in this episode:

@lindsey.badillo 

The Gary Vee Audio Experience 

@fatimazehraco / @taylor.unfiltered

Want to start your own podcast without stressing over producing, editing, and promoting? Check out IsaGoodPodcast!

https://www.isamediainc.com/isagoodpodcast

So, how did we get here? How did I even get into entrepreneurship or into marketing? I'm telling you the first bit of the story in this episode! 

Tune in and let me know what parts stood out to you.

How did you get started? 

Please leave me a DM on Instagram telling me your origin story. @IsaMediaInc

Want to start your own podcast without stressing over producing, editing, and promoting? Check out IsaGoodPodcast!

https://www.isamediainc.com/isagoodpodcast 

Hey there! I'm Isa and I love to take messy action. This podcast is documenting the process of me building my business while creating a life I'm excited for. So join me on this journey, I'd be so happy to have you.

Want to start a podcast of your own? Let's work together! Learn more about IsaGoodPodcast: https://www.isamediainc.com/isagoodpodcast

Want to start your own podcast without stressing over producing, editing, and promoting? Check out IsaGoodPodcast!

https://www.isamediainc.com/isagoodpodcast

Are you putting tons of effort into your podcast, but struggling to see a clear return on investment? If you're only looking at downloads or listener numbers, you're missing the bigger picture.

In this episode, host Isabella Sanchez Castaneda shares 3 powerful data collection tools and tactics that will help you truly measure your podcast's ROI beyond just vanity metrics like downloads.

Isabella explains why implementing all 3 of these methods is crucial for getting a complete picture of your podcast's performance and impact on your business goals.

You'll learn:

• How to track where your leads and customers are actually coming from - using UTM codes, marketing URLs, and CRM data
• How to track how your podcast changes buying habits, brand awareness, and more before/after listening.
• How to see how many new email subscribers are coming from your podcast.

Want to get started on developing your profitable podcast strategy? ⁠⁠Book a call with Isa Media Inc here⁠. 

There are so many tools, software, and websites for podcasts out there, how do you know which ones are worth it and which ones are too much? That definitely depends on your situation, but if you're curious about the software Isa Media Inc. uses as a podcast agency, this episode is for you.

Software mentioned:

Airtable: https://airtable.com/invite/r/rfGxSTZ2

Google Suite

Garage Band

Riverside

Adobe Suite

Frame.io

Capsho

Canva Pro

Spotify For Podcasters

Want to get started on developing your profitable podcast strategy? ⁠Book a call with Isa Media Inc here.

** Affiliate disclaimer: Some of the links included here are afflilate links. Isa Media Inc may earn a small commission on sign-ups or purchases made via these links. We would never promote tools we didn't love, so feel free to still use them without going through our links!

In this episode, Morgan Reid shares how she started her podcast, The A Little Mental Podcast, with Isa Media Inc.'s Hands-Off Production package. She came in wanting to talk about mental health on her podcast, but that was a huge undertaking. Our work together required her to focus on one aspect for her first 12 episodes so she could give the topic the nuance it deserves.

Morgan also discusses her experience doing in-person recordings with Isa Media Inc. and how the clips from her podcast helped her be more consistent than ever on social media.

Check out The A Little Mental Podcast here

Find AroDough here.

Want more information on Hands-Off Production? CLICK HERE

When you first launch your podcast, no one knows you have one! You have to make new listeners aware by bringing it up as often as you can and in a variety of places.

Instagram stories can be a fantastic place to promote. It's easy to build up excitement around your episode and get people over to the episode.

So in today's episode, Isabella Sanchez Castañeda walks you through how to promote your podcast episodes on stories.

Want to get started on developing your profitable podcast strategy? ⁠Book a call with Isa Media Inc here.

Your previous clients can be some of the absolute best guests on your podcast - if you do it right, those episodes will make you the most money. Adding these case-study-style episodes can help you showcase how powerful it is to work with you.

So today, I'm going to share with you the tips I give my clients for their case study episodes so you can apply them to your business' podcast strategy.

You will learn:

• What testimonial-style episodes are
• What questions to prepare beforehand.
• Why social proof is important
• What details you should have ready to highlight your client experience.
• How you can elevate your case study episodes even more.

Want to get started on developing your profitable podcast strategy? ⁠Book a call with Isa Media Inc here.

In 2018, I started working at a bilingual TV news station covering the Vatican, the Catholic Church, and Rome. It was my first time doing any voiceover work, and I had A LOT to learn. So, in this episode, I focus on the three big recording lessons I learned from doing voiceovers for a TV station in Rome covering the Vatican.

You'll learn:

• How to improve your script reading skills
• How to prepare yourself before recording your podcast episode scripts
• What to do when you mess up during a recording
• Why you need to slow down your reading pace more than you think

Want to book a recording day with the Isa Media Inc team so you don't have to make the same mistakes? ⁠Book a call with me here to talk about Hands-Off Production.

What if you could have podcast scripts that showcase your brand and speak to your ideal clients without having to prepare them yourself?

In this episode, I will share with you how I go about scripting your episodes. We will dive into how I get to know you and your brand, how I make your episode resonate with your audience, and how I make it sound just like you.

Want to the Isa Media Inc team to script and produce your episodes? Book a call with me here to talk about Hands-Off Production.

This episode is filled with reflections on my journey toward 100 episodes and a profitable podcast. I started this show as essentially an audio journal with little focus and, over time, decided that I wanted this to be a sales-focused show that positioned me as a go-to expert. So, in today's episode, I cover the three shifts I had to make in my podcast before I could see the results I truly wanted.

You'll hear:

• How I decided it was time to change the focus
• What mistakes I made along the way
• Why winging it wasn't cutting it anymore
• How I shifted the topics I chose to cover on my show
• How upgrading the production quality over time helped me fall in love with the show again.

Work with Isa Media Inc:

Get started with Podcast Sales Strategy and Hands-Off Production by ⁠Booking a call with me here⁠ to talk about how Podcast Sales Strategy and Hands-Off Production can work for your business and podcast.

Join the Email list to learn how to get even more visible:⁠ https://isamediainc.ck.page/ltb⁠

Andrea (@soulfulbizcoachandrea) is a business coach for virtual assistants and online business manager with over 80 podcast episodes under her belt. She’s consistent and she’s clear on her audience. But her show isn’t bringing in the number of clients she knows it could which is why she joins us today.

In this live strategy audit, we unpack why her podcast hasn’t become a reliable lead generator yet.

You’ll hear:

• The real reason consistent content still doesn’t convert

• What makes a podcast episode land emotionally (and what makes it fall flat)

• How to make calls to action that feel aligned and get results

• Specific episode ideas that build trust and trigger belief shifts

If you’re a coach or service provider using content to attract clients, this episode will help you turn effort into outcomes.

Want custom support for your podcast or YouTube channel? 🔗 Learn more about The Long-Form Lab:
https://isamediainc.com/lab

In this episode, Coach Simi shares how her podcast, Well Paid and Fulfilled, has helped her to create more empowered clients and a smoother sales process. She shares how starting and strategizing her podcast with IsaGoodPodcast (now Podcast Sales Strategy) helped her fast track to results and step into being a big deal via her show.

Coach Simi is a career coach for Black Women who are ready to make more money & more impact.

Connect with Simi through

her website: coach-simi.com

her podcast on Apple: https://podcasts.apple.com/us/podcast/well-paid-and-fulfilled-job-search-and-career-advice/id1660331535

her podcast on Spotify: https://open.spotify.com/show/3lFxMgC08BAeDuPpRz5hkT?si=277a6ae1f6074a64

her email list: https://coach-simi.com/podcast/

Work with Isa Media Inc:

Get started with Podcast Sales Strategy and Hands-Off Production by ⁠Booking a call with me here⁠ to talk about how Podcast Sales Strategy and Hands-Off Production can work for your business and podcast.

Join the Email list to learn how to get even more visible:⁠ https://isamediainc.ck.page/ltb⁠

If you are around the 50-episode mark and aren't happy with the results you are getting, this episode is for you. I will walk you through the three potential reasons you aren't seeing the sales you expected from your show.

You'll learn:

• The three gaps you could be facing at this 50-episode mark.
• Why not pitching is hurting your results
• Why your message probably isn't as clear as you think it is
• How planning your episodes will increase the number of people interested in your offers
• Why your focus should be on your ideal client, not on you

Get started with Podcast Sales Strategy and Hands-Off Production by ⁠Booking a call with me here⁠ to talk about how Podcast Sales Strategy and Hands-Off Production can work for your business and podcast.

Join the Email list to learn how to get even more visible:⁠ https://isamediainc.ck.page/ltb⁠

It is super common for podcasters to lose steam after the 10-episode mark, so in this episode, I’m breaking down the top three reasons why and how you can overcome them. You’ll walk away with specific actions you can take to get you past ten episodes with ease. 

You’ll learn: 

• How to choose topics when you feel uninspired 
• How to plan your episodes to make recordings easier 
• How to make sure your episodes are speaking to your ideal client 
• What to do if you are disappointed by your listener numbers 
• What to do if recording feels like it’s taking forever

Get started with IsaGoodPodcast and Hands-Off Production by ⁠Booking a call with me here⁠ to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast.

Join the Email list to learn how to get even more visible:⁠ https://isamediainc.ck.page/ltb⁠

If you are getting listeners and some "great episode" messages, but not a lot of interest in your offers, you might be stuck in the bestie zone. This is a super common issue business owners with podcasts face and its one of the things that keeps them from seeing results from their show. So in today's episode, I break down what the bestie zone is, why you might find yourself there, and how to get out of it.

Get started with IsaGoodPodcast and Hands-Off Production by ⁠Booking a call with me here⁠ to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast.

Join the Email list to learn how to get even more visible:⁠ https://isamediainc.ck.page/ltb⁠

As you grow your business and your marketing efforts, it's even more important to look at how much you are getting out of the time you put in. So in this episode, I'm breaking down how I help my clients maximize the output they get from their time using a podcast and repurposing.

In this episode, you'll hear:

• What our planning process looks like to save you time and increase the effectiveness
• How we use your script to create engaging email copy
• How we clip your video podcast episode into short-form videos for social media
• How we use quotes for graphics and content on threads.

Get started with IsaGoodPodcast and Hands-Off Production by ⁠Booking a call with me here⁠ to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast.

Join the Email list to learn how to get even more visible:⁠ https://isamediainc.ck.page/ltb⁠

There's never a perfect time to start a podcast because you'll always be busy with something whether it's scaling, balancing a 9-5, or taking a much-deserved vacation. So in today's episode, I'm sharing with you three client examples to show you how you can make podcasting sustainable even with a hectic schedule.

Get started with IsaGoodPodcast and Hands-Off Production by ⁠Booking a call with me here⁠ to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast.

Join the Email list to learn how to get even more visible:⁠ https://isamediainc.ck.page/ltb⁠

If you're a business coach with a podcast, you're going to learn so much from this audit. In this episode, I audit business coach, Jackie Dragone's podcast, Pink Business Club. After three months of posting two episodes a week, Jackie is ready to take her podcast up a notch and focus it in even more on turning listeners into buyers.

In this episode, we cover:

• What is a "successful" podcast.
• If you should you have guests on your show.
• How business coaches can ground their episodes in examples.
• Why giving too much information is hurting your conversions.
• How to break down topics into smaller, more focused episodes
• How to get your listeners saying "I want to learn more from that person"
• How long should episodes be
• How to grow your podcast's visibility
• What your show notes should look like.
• Why you need to be promoting your show more.
• So much more.

Connect with Jackie on Instagram https://www.instagram.com/iamjackiedragone/

Get started with IsaGoodPodcast and Hands-Off Production by Booking a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast.

Join the Email list to learn how to get even more visible: https://isamediainc.ck.page/ltb

If the idea of pitching in every episode is making you break out in a sweat, this episode is for you. The simple mindset shift I share with you in this episode will help you see just how valuable it is to let people know exactly where they can get more resources from you and how to pay you. It's a quick, yet powerful one.

Get started with IsaGoodPodcast and Hands-Off Production by Booking a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast.

Join the Email list to learn how to get even more visible: https://isamediainc.ck.page/ltb

Recording your shower thoughts isn't a strategy. Choosing topics that intentionally prepare your ideal clients to work with you is THE strategy to turn listeners into buyers. So in this episode, I introduce my Know Believe Feel framework that allows us to come up with hundreds of topic ideas that work.

In this episode, we cover:

• The Know Believe Feel framework
• How to choose episode topics that prepare your client to work with you
• How knowing what your client needs to understand, see as possible, and create safety around helps you pick topics.

Get started with IsaGoodPodcast and Hands-Off Production by Booking a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast.

Join the Email list to learn how to get even more visible: https://isamediainc.ck.page/ltb

In this episode, I audit Stop Dieting Forever, a weight-loss-focused podcast by life and weight loss coach Jennifer Dent Brown. At the time of recording, Jennifer is three years into podcasting with 158+ episodes and 105,000 downloads already. Her show is already turning listeners into buyers and building interest in her offers. So throughout our audit, we focused on how we can maximize what she's already great at and improve her episodes even more so that her conversions match up to her audience size.

We cover:

• How your podcast can evolve with your business, even after pivots, business model changes, and more
• How to update your show notes to reflect your current offers
• Why going from audio-only to a video podcast is the next right move for Jennifer
• How to help episodes convert more people by adding anecdotes and specificity
• How to come up with episode topics using my Know. Believe. Feel framework
• How to use a podcast as a pre-launch sales tool

Jennifer is a diet-industry disruptor. As a certified Health and Life Coach, host of a widely popular podcast, and founder of the weight loss process, Stop. Dieting. Forever.™, she is freeing women all over the world from their dependency on diets to lose weight. You can learn more about Jennifer and sign up for her free weekly newsletter, Food Freedom, at jenniferdent.com.

Find out more about Hands-Off Production Isamediainc.com/hands-off or Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast.

Join the Email list to learn how to get even more visible: https://isamediainc.ck.page/ltb

🧠 Ready to use this process for your own content?Join The Long Form Lab for monthly 1:1 strategy, unlimited content reviews, and a content system designed to grow your impact. https://www.isamediainc.com/labIn this behind-the-scenes look at a live workshop from The Long Form Lab, you'll learn how to use the Four Levers Framework to go from scattered ideas to standout episodes your audience actually wants.Whether you're a coach, creator, or expert with a message, this framework helps you:Clarify who you're talking toUnderstand what they truly wantUncover what's holding them backDeliver a powerful shift they’ll rememberYou'll see real examples—from a faith-based creator to a mental health pro—and how they turn one episode idea into a series that connects and converts.

The first step to having a podcast that turns listeners into buyers is laying the foundation with strategy and assets. With IsaGoodPodcast & Hands-Off Production, in 4 weeks' time, you will have your industry-leading assets, your first season's worth of topics, and a plan to stay consistent. I'm breaking down what that looks like in this episode. I'll cover what each week and session entails as well as what you can expect if you have a podcast or are starting one from scratch.

In just 4 weeks, you'll have a podcast set up to turn listeners into buyers. You'll have a proven conversion strategy, industry-leading assets that stand out, and a content plan so you know exactly what episodes to record.

Find out more about Hands-Off Production Isamediainc.com/hands-off or Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast.

Join the Email list to learn how to get even more visible: https://isamediainc.ck.page/ltb

In this episode, I audit Zakia Haughton's podcast Easeful Living. She started this show in late 2022, as a way to express herself and hopefully gain clients, but decided to stop after five episodes because of the push-pull between the show being a free-flowing passion-project podcast and one meant to convert her clients. Together we walked through what worked, what could improve, and how she can revive the show to meet her goals.

We talk about:

• Her original intention for the show
• How to decide if she wants a Passion-Project Podcast or a show that turns listeners into buyers
• How to pick episode topics and create outlines that attract clients
• How to plan seasons that make sense with what you're selling at different points
• How to create cover art and titles that actually reflect the solutions you provide
• and more.

Zakia is a former Online Business Manager and Ops Agency Owner turned Launch Strategist and Faith-Based Coach who equips online women leaders with the strategic, somatic, and spiritual tools they need to bring their life, values, and business into alignment so they can execute and scale sustainably with ease. She's been called a unicorn by her clients for her ability to identify business strategies that honor their revenue goals, capacity, and their nervous system. You can reach Zakia on Instagram @zakiahaughton or her website at zakiahaughton.com 

Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast.

Find out more about Hands-Off Production Isamediainc.com/hands-off

Join the Email list to learn how you can turn listeners into buyers: https://isamediainc.ck.page/share

In this episode, I'm bringing you a conversation with my wonderful client, Asha Wilkerson. She is an educator and business coach who uses her podcast to turn listeners into buyers for her course, 1:1 coaching and international trips.

We talk about:

• what made her want to go from having a podcast manager to having a podcast strategist
• how the outlining process in Hands-Off Production has changed how Asha thinks of her episodes and overall messaging
• how her overall marketing has improved with Hands-Off Production
• and more.

Find out more about Hands-Off Production Isamediainc.com/hands-off or Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast.

Connect with Asha Wilkerson through Instagram @ashawilkersonesq and on her podcast Transcend the Podcast

Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share

We wish everyone listened within the first hour of us releasing an episode, but the reality is people listen how they want to and when it's convenient for them. I've found that there are 5 types of listeners who will come to your show at different times, for different reasons. In this episode I share what they are and how you can make sure that no matter how a person listens, they are getting closer to a purchasing decision.

Find out more about Hands-Off Production Isamediainc.com/hands-off

Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast.

Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share

Episodes that get promoted get more listeners, so in this episode I break down how we make it easy to promote your show with Hands-off production.

I go over our signature promotion assets Click-Worthy Clips and quotes and Engaging Email Copy. I also share the strategies I encourage clients to use to make their podcast as effective as possible for interacting with leads.

Find out more about Hands-Off Production Isamediainc.com/hands-off

Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast.

Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share

An obvious question when you decide to start or rebrand your podcast is "should I have guests?" You might be looking at the big name shows and thinking "if they do it, I should to." However, guests aren't always what you need to reach your goals with your show.

So today, I'm sharing

• who should and shouldn't have guests on their show
• an example of a show with guests
• an example of a show without guests
• what the difference between an interview and a collaboration is
• how to know whether guests match your specific business goals.

Find out more about Hands-Off Production Isamediainc.com/hands-off

Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast (https://portal.isamediainc.com/public/appointment-scheduler/63b2f9a807d7d7503e67a468/schedule)

Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share

There are 4 common myths about podcasting holding you back from starting your podcast. In this week's episode I go over these 4 myths and what you should focus on instead.

We touch on:

• Is podcasting really oversaturated?
• Does every show need to have guests on?
• Does your show have to be a certain length?
• Do you need thousands of listeners to see a Return on investment with podcasting?

If you're ready to stop all the Googling and get a custom strategy for your podcast that is focused on CONVERSIONS, learn more about IsaGoodPodcast here or book a call with me right here.

Want to get more visible? Join the email list --> https://isamediainc.ck.page/share

If you have found yourself Googling "podcast advice for business owners" or "how to grow my podcast" lately, this episode is for you. There is A LOT of information about podcasting out there, but now all of it is relevant to you and the goals you have for your show. It is easy to get overwhelmed and start tinkering with your show if you start absorbing it all without filtering through. So today I cover the 5 most common mistakes podcasters fall into when seeking advice and how YOU can avoid them. If you're ready to stop all the Googling and get a custom strategy for your podcast that is focused on CONVERSIONS, learn more about IsaGoodPodcast here or book a call with me right here. Want to get more visible? Join the email list --> https://isamediainc.ck.page/share

Do you find yourself having to decide between taking a vacation and keeping your marketing running? Most front-facing entrepreneurs feel like they do. So today I'm sharing with you how I'm getting my client ready for a two month vacation this summer, during which she will have weekly podcast episodes and social media content with ease.

You'll learn:

1. What the first steps to planning content for a long break are
2. How you podcast can fuel all of your marketing channels

Find out more about Hands-Off Production Isamediainc.com/hands-off

Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast (https://portal.isamediainc.com/public/appointment-scheduler/63b2f9a807d7d7503e67a468/schedule)

Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share

Do you feel yourself wanting to do better but constantly getting sucked into the fear success cycle? That's where my clients and I I find ourselves in different areas of our business. As self-identified overwhelmed, burnt-out gifted kids, we always want to do our best but always get stuck in this fear of success cycle - never giving full effort out of fear of success, rejection, and feeling like we have to do it all on alone. So in this episode, I break down what this really looks like and how we break out of it.

You will learn:

1. What is the fear of success cycle, and how can we break out of it?

2. What does it mean to be an overwhelmed, burnt out, gifted kid trying their best?

3. What is a compassionate accountability partner and how can they help us reach our full potential?

"Trust me, I know it very very well - we don't have to succeed alone, we don't have to feel like we have to be this self made person. If anything, we are always stronger because we have people supporting us and that is truly what will allow us to succeed in a way that still feels safe."

Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast (https://portal.isamediainc.com/public/appointment-scheduler/63b2f9a807d7d7503e67a468/schedule)

Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share

I spent over 100 hours scrolling in just one month — even while telling myself I had no time to create content. That all changed when I started using The Brick — a physical device that helps me block distractions, cut screen time, and reclaim my focus without relying on willpower.In this episode, I’m sharing:✔️ The wake-up moment that made me rethink my phone habits✔️ Why traditional screen time limits didn’t work for me✔️ How the Brick works and how I set it up✔️ What’s already changed in my mindset, creativity, and mornings✔️ My goal to cut my screen time in half — and how you can too🔗 Try The Brick for yourself here (affiliate link):👉 https://www.getbrick.app/ISABELLA61808 💬 What’s your relationship with your phone like? Are you using it to numb, avoid, or just pass time? Drop a comment or DM me @isamediainc — let’s hold each other accountable.🧠 Less scrolling. More creating. Let’s do this.Disclaimer: This video contains affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only share products I genuinely use and believe in.

In the online space we are used to being told online to share your stories, but if we haphazardly apply it, we soon learn that it isn't enough without a strategy behind it. I made the mistake of trying to build relatability with stories that didn't ultimately further my business goals. Fortunately, we can improve how we use stories by adding checkpoints in your podcasting process and taking the time to ask "What is my listener getting out of this story?" and "What is the goal of me sharing this story?". Through this, you'll be able to create a successful podcast that provides value to your listeners and convert to your business goals. In this episode, you will learn the following: 1. Discover how to strategically use stories in your podcast while avoiding oversharing and protect your brand. 2. Uncover how to refine stories to make sure they are relevant to your business and audience. 3. Find out how to create a podcast that converts without being stressful. Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast (https://portal.isamediainc.com/public/appointment-scheduler/63b2f9a807d7d7503e67a468/schedule) Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share