On today's episode of Visibility Talks, I am joined by Vicki Weinberg, entrepreneur, award winning podcast host and Amazon selling expert. We had a fantastic chat about selling on Amazon so product business owners listen up!

There's no denying that Amazon is a massive platform with an untapped audience where you can sell your gorgeous products, and a fantastic way to get visible! But where to start? Vicki shares it all here.

Vicki Weinberg founded Tiny Chipmunk, a bamboo baby brand, when her second child was just 6 weeks old. After years working in corporate roles, she wanted to work around her family and do something where the money she earned didn’t necessarily have to equate to the hours she put in.  Selling products seemed to be the answer.

Vicki offers product creation support and specialises in selling on Amazon.  She is also the host of a weekly podcast for product based entrepreneurs - Bring Your Product Idea to Life.  

Vicki shared more of her story that brought her here - I am always fascinated as to why women start their own businesses, aren't you?

We touched on which parts of the Visibility Buffet work for Vicki and her business. The Visibility Buffet is what I call the wide variety of ways to be visible. You can't eat everything at the buffet table, which ones do you dive into? 

We talked about selling your products on Amazon + why it's a brilliant platform to get on

Vicki shared her 3 essentials to improve your Amazon listings as well as some myths about selling on Amazon and what she really wished everyone knew.

A massive thank you to Vicki for being such a brilliant guest! I learned so much and I hope you do too.

You can find out more about Vicki here

Buy Vicki's book here

Listen to me on Vicki's award winning podcast here: Marketing with Personality and Using SEO to get your products found.

Give her a follow on Instagram here

If you enjoyed this episode you might also want to check out these related podcast episodes:

Thanks for listening!

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Did you know that every single word you write says something about you? That includes your mission, your business, your project or your organisation? Every word is a part of your story.

On today's episode of Visibility Talks, I am joined by the very wise woman who wrote these words - Jackie Wilson from BrickHouse! Jackie is a storyteller and copywriter and my goodness, does she tell good stories. We had a really great conversation about the value of storytelling in our business journey and much more.

Jackie is the founder-owner of BrickHouse, a small copy &content creation company that serves mainly SMEs, and a media professional of many years’ standing.

She has over 30 years as a freelance writer, broadcaster and media trainer under her belt, and is a scrupulously precise editor, utterly pedantic and very word-choosy. As a media trainer she worked in parts of Africa and Central Asia with young journalists and reporters––something she still sees as thoroughly rewarding and the most fun to be had while working. 

Her content these days includes marketing copy, but she describes herself as a storyteller rather than a copywriter. A journalist to the bone, she does nothing without research, and the research object is her client’s story.

We talked a great deal about the value of storytelling in our businesses and how it ripples out to every single aspect of our marketing and promotional journey. 

Speaking of journeys, Jackie shared wisdom about the difference of the customer journey, our business journey, and our personal journey.

Jackie walked us the history of storytelling and why it’s so valuable and of course we touched on the contributions of AI and the importance of being authentic.

We also talked about one of my favourite topics - why does our Why matter? You know the one, the Big Why of why we do all of this - and how each of the chapters in our life matter and contribute to our business every day.

A big thank you to Jackie for being such a brilliant guest! I learned so much and I hope you do too.

You can find out more about Jackie here and follow her on Instagram here, Facebook here and LinkedIn here.

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

On today's episode of Visibility Talks, I’m so grateful to be joined by therapist and Visible Vibes member Liz Stewart from Scotland. This conversation was inspired by a thread in my Visible Vibes community chat that actually led from another Visibility Talks episode where Franky from Love Audrey and I talked about how as women we have been socialised to be judgemental towards other women, and how this affects our ability + desire to market our business successfully.

Essentially, how to battle this fear of judgement that we particularly experience as women, and how that stops us from being more visible no matter where we're at with our businesses.

As Liz is an experienced therapist and coach, I knew she'd have a lot to say about this. With specialities in anxiety, self-esteem, and whole self thriving, she has devoted her career to fostering complete mental and emotional well-being. Her approach is deeply rooted in holistic therapies and psych education that empower individuals to achieve the mental and emotional fitness required for a flourishing life.

I was so grateful to receive essentially some free therapy as I got very vulnerable on this episode!

We talked about a whole host of interesting topics including:

How Liz got started from a place of suffering from anxiety herself and how she is now a therapist with a thriving business.

The real problem with addressing our mindset and how to start regulating our nervous system

How we have unprocessed emotions at the root of our business issues

The problem with positive thinking and what to do about it instead

Where does confidence come from, actually?

What is shadow work and how does it affect our mental and business health?

Why do we focus on the negative so much?

How do we face rejection and where we can start with self soothing?

I loved having this conversation and I hope you enjoy listening!

Liz is particularly passionate about working with women of any age offering them the support, strategies, and space to reclaim their true thriving selves and an inherent sense of wholeness. Her unique approach is not only therapeutic but also educational, and practice-based, aimed at providing lifelong skills and self-efficacy. 

She is the founder of the Circle, a monthly membership program designed to cultivate true mental and emotional health. Members have access to invaluable resources and lessons on topics ranging from setting boundaries and emotional development to depth shadow work and adopting a wholeness heart and mindset. The Circle has received outstanding reviews for its transformative impact.

Liz's commitment to the field is fueled by her own life experiences, her love for human psychology and the belief that healthcare is and should be attainable and sustainable for everyone.

Liz is committed to her continued professional development and is currently a student of the Somatic Trauma Informed Coaching & Leadership certification at CMI level 7 (Masters equivalent)

Check out Liz's website here: www.enjoyconfidence.com

Follow Liz on Instagram here: www.instagram.com/Lizmytherapist

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x

On today's episode of Visibility Talks, I’m delighted to be joined by Hannah Pearn, advocate for fertility education, acupuncturist and host of Don't Tell Me to Relax podcast. 

We talked about a whole host of interesting topics including:

Recognising the value your service offers

The importance of educating, informing + empowering

How there are no shortcuts, no magic formula to success

The importance of investing in yourself with time

How to start seeking out the expertise you need

Her top tips to gain confidence as you go

How Hannah handles the negative voices

Why clarity in what you sell is absolutely key to selling it

How the idea of earning money as a female business owner can sometimes be seen as taboo

I loved having this conversation and I hope you enjoy listening!

"I’m Hannah. I’m an acupuncturist and advocate for better fertility support and education. I want as many people as possible to be able to access better fertility information and support which is why, alongside clinic,  I host a podcast, run a community support group and offer acupuncture in an affordable setting. I believe a better understanding of health & fertility and good support is crucial for when you’re trying to bring a baby home and for all stages of life. Here's the link to my Foundations for Fertility: Free 5 step Masterclass on understanding, optimising and empowering your fertility."

Check out Hannah's website here: https://hannahpearn.com/

Follow Hannah on Instagram here: https://www.instagram.com/hannahpearn/

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x

On today's episode of Visibility Talks, I'm so happy to share more about why blogging is so beneficial for other businesses by hearing from other businesses. It's all very well for me to harp on about why blogging is so great, of course! I have a course to sell! So I thought it would be better to share words directly from those who actually blogged under my tutelage in the Blogging for Gold program.

Before I share their experiences, I really wanted to talk about why blogging is so important and also what makes me qualified even to talk about this because if you found me through a Facebook ad or heard about me through a friend or need reminding of why you follow me, of why you're listening to this podcast, I thought I'd share today.

I also share what makes me qualified to teach blogging, more about my teaching style and how you can get involved.

So I love to break things down into kind of easy bite-sized ways, and that's really why I love to do these free kind of tasters with my challenges like the one starting on Monday 25th September. So I think this might be maybe the eighth challenge I've ever run. So I've been doing them for quite a few years now, and I really, really love it because a great big group of people come together, a group of women come together in a Facebook group. I've set up specifically for each challenge. So this one Get Seen and Get Sales, and I really try and help you as much as possible for over four days. And so all sorts of different people come in, educators, photographers, wedding venues, cake makers, florists, jewelry designers, artists, designers, yoga teachers, wellbeing coaches, therapists, personal stylists, and loads of different types of businesses.

In this episode you'll hear experiences shared by six brilliant business owners.

Carla runs CJ Hotel Consultancy which offers sales and marketing representation services to hotels, hospitality businesses and other accommodation providers. Carla has seen a huge increase in traffic thanks to a clear strategy, with new leads being generated thanks to blogging.

Georgina Little is a brand photographer based in Suffolk who is on page one for all her keywords, and she's even turning down business

Jo runs Higher Holcombe, a woodland wedding venue in Devon and found the course amazingly revealing

Kerry Day is a printmaker and Lino print teacher based in Bristol and loved the accountability and motivation that Blogging for Gold offered, and loves getting more customers onto her website as a result

Liz from Chester and Cooke designs and makes country living products based in Peterborough and Cambridge. Being on Blogging for Gold was a real eye opener for her, and she loved the confidence it gave her to be visible.

Naomi is the founder of Calibre VA services based in Worcester loved the worksheets and the lightbulb moments that all amounted to recognising the value of blogging as a marketing tool.

Here's what you'll learn when you join my free blogging Get Seen & Get Sales challenge starting Monday 25th September

Let’s start at the beginning – your motivation to do what you do! Plus I’ll share details of how you can win a prize for participation and enthusiasm.

We’ll get you thinking about who uses your products + services + what they might be thinking about!

You’ll get to know a secret tool that is OH so easy to write your next (first ever?) blog post and easily write it ready to go!

I’ll show you how to structure a blog + get it found on Google + open the doors to Blogging for Gold!

You can register for free here: https://maddyshine.co.uk/get-seen-get-sales-2023/

See you soon

Maddy x

Yay! On today's episode of Visibility Talks, I’m delighted to share a conversation Franky from Love Audrey all about the benefits we've seen in our businesses and with our clients of blogging. What it is, why is blogging so important anyway? 

In her own words -

Franky is an experienced copywriter and digital content creator who’s spent the last 11 years helping ambitious business owners and solopreneurs communicate with their ideal clients. During this time, she’s written everything from brochures and blog posts to PR pitches and product packaging. As well as producing beautiful, persuasive copy on her clients’ behalf, she also coaches them to create their own.

Check out Franky's website here: https://www.love-audrey.com/

Follow Franky on Instagram here: https://www.instagram.com/loveaudrey83/

I wanted to invite Franky onto the podcast because I think there is so much curiosity about why we both harp on about blogging, and whether it's still relevant in the age of Instagram, Threads and TikTok. We both started our businesses around the same time, and we met soon afterwards, so we had a lot to say about the power of blogging!

In this podcast, I asked Franky about what being visible means to her, so interesting to gain different perspectives and truly see all parts of what I call the Visibility Buffet, where we don't have to eat everything at the table just because we want to!

Franky also has a chronic illness, so I think this is a really key aspect of how she manages her time, how she makes decisions in her business and to keep it going long term.

We talked about finding the courage and confidence to show up, and how taking small steps leads to bigger wins, and how whilst our heads might scream the logic at us, our hearts may want something quite different, and how we stay inspired

Key questions we tackled about blogging in this episode include:

• What is blogging and why is it so important?
• Where do we start with blogging?
• Where can we find blog topics?
• If we feel like rubbish writers, what can we do?
• What is one key thing that we wish everyone knew about blogging more often for their businesses?

This was such a fun chat to have, thank you Franky! I hope you enjoy it too.

You can check out more about my blogging course Blogging for Gold here - http://bloggingforgold.co.uk/ and my upcoming free 4 day blogging challenge 'Get Seen & Get Sales' here.

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

And I’ll see you next time!

Maddy x

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Yay! On today's episode of Visibility Talks, I’m delighted to have Amy Miller from Amy Miller Yoga & Wellbeing / The Witch of Leith Hill talking all about the power of rituals & routines.

Amy is a witch, a yoga & wellbeing teacher, a runner of retreats, a holistic healer and so much more. I wanted to get Amy on the podcast because I think there is so much fascination with what a witch actually is, but also how the rituals & routines she carries out on a daily basis supports her as a woman running her own business.

In fact, this topic sprung up during a Q&A call for my Visible Vibes membership community where Amy is an active member. We talked about ritual, routine, process, system, habit and how really it's all the same, just a different language.

In this podcast, Amy introduces us to the concept of cyclical living - what it is and how it can truly support us as women to live our lives in a more satisfying and supportive way.

Amy is also a busy mum of 3, so I was interested to hear how she manages her To Do list, how she combats overwhelm, how she holds boundaries between work and life.

I found it a deeply fascinating chat and I hope you do too!

Check out Amy's website here: https://amymilleryogaandwellbeing.co.uk/

Follow Amy on Instagram here: https://www.instagram.com/thewitchofleithhill/

Ooh I've been looking forward to sharing this chat! On today's episode of Visibility Talks, I’m delighted to have Hannah from HI Communications talking all about keeping marketing simple.

In her own words -

Check out Hannah's website here: https://www.hicommunications.co.uk/ 

Follow Hannah on Instagram here: https://www.instagram.com/hicommunications_

We talked about what visibility means to Hannah, why we think women tend to shy away from wanting to be visible and how Hannah comes up with her brilliant 10 minute marketing ideas. 

I was also keen to hear, as a fellow marketing expert, how she treats herself like a client instead of putting ourselves at the bottom of our own To Do lists, especially in how simple she keeps her marketing and yet so brilliantly effective!

I wanted to hear about how Hannah keeps her boundaries between work and downtime, what's important to her about running her own business and whether she ever gets nervous showing up.

Of course, with AI being introduced to the world of content creation and marketing I was curious to hear whether Hannah uses it at all, and about her upcoming book (!!) The Best 90 Days Ever!

As someone who heavily advocates exploring marketing as opportunities instead of ways to make your life more complex, I truly enjoyed Hannah's wisdom and insights.  What I really enjoyed about chatting to Hannah was that keeping it simple isn’t cheating. It really works. My tendency to believe that it has to be hard work to be worth it and to feel satisfactory and successful is not true. 

Oh and if you want an extra special treat, you can listen to the episode of me chatting on Hannah's podcast The Social Sunday and how it inspired her marketing program the Best 90 Days Ever.

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

And I’ll see you next time!

Maddy x

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Thank you and love,

After a week off, gosh, we really dived in on this episode. I’m delighted to have Ellie Kime of Eleanor Mollie, The Enthusiast & Business Proposal fame on the podcast today.

In her own words - Eleanor Mollie is a writer and delight designer who helps you explain who you are, what you do, and why you’re the one to choose. She’s a writer who specialises in helping small business owners and multi-passionate people find the words to explain who they are, what they do, and why they're so good at it, when they don't quite know how. I'm also the co-host of The Business Proposal Podcast and the founder of The Enthusiast & Co, a platform encouraging people to be their full, brilliant, unapologetically enthusiastic self.

https://www.eleanormollie.co.uk

https://www.instagram.com/eleanor_mollie

We talked about what being visible means to her, her genuine fear of going viral, how she manages all the different facets of her business, and why showing up doesn’t have to mean showing off.

I was keen to ask her about why she believes enthusiasm is so important in our lives, where we can start expressing it more naturally and how we both love living unapologetically.

Listen if you want to have a lot of laughter and learning in your ears, a reminder on why Mums know best, and how to start telling your story more.

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

And I’ll see you next time!

Maddy x

Hey gang, Maddy Shine here, host of Visibility Talks where women come to learn how to be more visible with their businesses and lives. 

Today we are talking about outsourcing we're talking about knowing when to outsource we're going to be talking about my experience of outsourcing work and the trials and tribulations thereof and we're going to be talking about my recent hunt for a replacement VA.

I'll share:

• My reflections on where you need to be (or don't need to be) with your business to start outsourcing.
• A few of the surprising benefits of outsourcing
• what stage is the business strong enough to take on staff
• How do you know when + what to outsource? 
• What to consider when starting to outsource
• The two types of virtual assistant out there
• my personal experience of assistants I've hired over 11 years
• what I've learned through this experience

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

And I’ll see you next time!

Maddy x

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

And just like that....the podcast formerly known as the High Vis podcast, is now back, rebranded as the Visibility Talks. 

It’s been a hot minute, hasn’t it? I haven’t recorded a fresh episode for almost two years! WOW. 

In today’s episode I’m going to talk about where I’ve been, why I stopped, and why I’m starting again. I’ll share why I changed the name AND I’ll talk about what’s going to happen this season.

In Season 4 of Friends it was the one where Ross said the wrong name at the wedding in London, in Season 4 of Sex and the City Samantha becomes a lesbian for a while #relate, and in Season 4 of the Gilmore Girls Rory starts at Yale. So it seems Season 4 is the big dramatic deal.

In this episode I talk about why I stopped recording, why I've decided to restart now, and what I've been up to as well as what to expect from this reboot.

I have been encouraged by people reaching out and telling me how much they enjoy listening to the archive. People have been kind enough to leave a review, or tag me on Instagram if they're having a listen. I get my energy from others, and living as a business owner online can be a tricky business because the more you put out that resonates with others means the more they're going to talk about you and that can be all encompassing. But, I’ve taken my own advice, parked my expectations and instead I’m turning it into action.

I have seen the benefits of telling my stories in order to encourage others to tell theirs. I have been considering - what do I want to say as the current version of me? I made a big change in my business earlier this year with the Great Pivot  announcement.

I have a new updated mission now and I'm excited to share it with you.

I’m helping women amplify your voices. I will share practical ways to do this so it’s achievable. I want to support women to thrive. My clients want to make steady sales sure, but they want to have businesses they enjoy running.

I'll be inviting brilliant female entrepreneurs on as guests to have conversations that will inspire and be the supportive voice in your ear. We'll be talking about showing up imperfectly, about what it means to be visible as a woman running your own business in this world.

I do hope you’ll join me. Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

And I’ll see you next time!

Maddy x

I so appreciate you listening and supporting Visibility Talks. If you enjoy this episode, please do hit subscribe, and share the link with your pals.

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

Thank you and love!

This week I’ve been thinking a lot about selling. “Sales” really is treated like a dirty word by so many people I speak to and the idea of selling makes us feel gross and icky. 

Now, I get it, no one likes being sold to when they’re not at all interested in the product or service, but here’s the thing -  you aren’t actually trying to sell to those people. 

We’re selling to those who are interested in or even need what we make, sell or create, so we do have to put ourselves out there to be found and show up for those people. 

So how can we share our products and services, ensure that we’re not irritating people who don’t want to hear from us, and sell to our dream clients? 

Well, in today’s episode of The High Vis podcast, I want to share with you some of the key learnings I’ve found to be useful no matter what you sell or offer to get the sales you want and deserve without feeling gross. 

I truly believe entrepreneurs are the ultimate optimists. We want to create a better happier life for ourselves, our loved ones, we want to live a life that suits us, but we need the skills to get the sales to sustain and build that life. 

So, if you’re a female-led business eager for more booking, and more sales but frankly, you’re overwhelmed with where to start, why not come and join my week-long free challenge, Show Up & Get Booked. 

We start  Monday 27th September and I would LOVE to see you there. 

https://maddyshine.co.uk/challenge/ 

If you found today’s episode useful, do come and let me know, slide into my DMs on Instagram, @Maddy.Shine, and why not share this episode with your biz bestie. 

See you next week! 

On today's episode of Visibility Talks I am joined by the excellent Laura Robinson from Worditude! Laura is a marketing mentor and copywriter (I am proud to recommend her on my Sassy and Soft page). We had a really interesting conversation about making marketing and selling decisions about what suits YOU rather than an imaginary ideal client.

Laura is a marketing mentor for people who sell their expertise online as 1-1 services, courses, memberships and group programs, helping them put themselves first (instead of an imaginary ideal client).

• About how Laura started her business as a busy mum needing to earn extra money + what she learned in the early days that she wished others knew?

• Examining your own needs and how to make your business work around them

• What Laura's favourite part of being visible is (I like to call them your sausage rolls)?

• What’s your cheese + pineapple sticks (least favourite) part of being visible? 

• The joys of Voxer and adapting your business

• Our attitude to selling and the concept of the bombastic bully we fear we are, and the humble mumbler we really are, and how to get out of that cycle

• Making decisions on what suits you - sounds like a dream, where do we start?

• Making money hands-free - doesn’t that involve loads of tech?

• Managing your business with a chronic illness, I know a lot of listeners will relate to this. How do you do it?

• Managing your capacity

• Sharing responsibility with your clients

• Defining your own success

A big thank you to Laura for being such a brilliant guest! I learned so much and I hope you do too.

You can find out more about Laura here and follow her on Instagram here.

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Well, hello! Welcome back to The High Vis Podcast with me Maddy Shine - your biz bestie for visibility. 

In the High Vis podcast, you’ll get juicy advice on how to be more visible, get your business seen more by the right kind of people, PLUS you’ll get a dose of behind-the-scenes goings-on in my business. 

Now, I love sharing my thoughts and feelings with you on this podcast but let me tell you my imposter syndrome has never felt so strong as when I sit on my own to record these episodes. It feels so incredibly vulnerable and when I couldn’t sleep the other night following my first full day of screen time following my summer break, it got me thinking about not feeling “good enough”. What is “good enough”? Good enough for who and why does it even matter?

You see, as business owners, we strive to be the best we can be. We want the best sales results, to offer the best products and services, to have the best social media or website and when that doesn’t happen we get frustrated, overwhelmed, and we simply stop showing up. 

But here’s the thing. We often mix up striving to be the best we can be, with the idea of being perfect, so we tell ourselves we’re not good enough but that is simply not true. 

So today I want to share with you what I reflect on when I don’t feel like anything I do is good enough, and give you a few reality checks to come back to when you have that sneaking feeling of self-doubt. 

I do hope you find this episode useful, if you do come and tell me on Instagram @Maddy.Shine -  slide on into my DMs. 

Oh, and do check out my week-long free challenge! We start Monday 27th September covering how to create content so you can show up and get booked! 

https://maddyshine.co.uk/challenge/ 

I would LOVE to see you there. 

As you know, The High Vis podcast is here to help you be more visible, get booked by your dream clients, and give you a good dose of behind-the-scenes goings-on in my business. 

So with that in mind, I want to share a recent discovery I’ve made, and that is that I am, in fact, a creative person, and news flash! As a business owner, you are too. 

You see, for so long I didn’t believe I was creative, but I actually spend a lot of my time creating - be that writing blogs, creating social media content, making this podcast! And I don’t think our need for creativity and inspiration gets talked about enough. 

Now shout if this sounds familiar! I find that I’ll go through bursts of creativity and then beat myself up when I don’t feel creative or when I don’t know what to post, or what to say and nothing is coming easily. 

So how can we find this elusive inspiration that helps us find ideas for our content? 

Well, in today’s episode I’ve got a few prompt questions for you to get the creativity flowing, so you can find your sources of inspiration and start planning your content. 

I’ve said it before and I’ll say it again, we can’t wait to feel confident to then start doing what we want to do, we have to try things out. It’s all part of playing the game of ‘where we want to be’. 

This is a great time to start building a stash of content ideas, and a great time to get creative, and start experimenting with your content to see what works for you so I hope this episode inspires you to take action! 

Make sure you hit follow and subscribe so you don’t miss new episodes and tag me on Instagram @maddy.shine, I love to see where you’re listening from! Ooh and please do take a moment to leave a review on iTunes, it really helps, I would be so grateful! And send this podcast to a pal who needs to hear this too! 

I imagine I’m not the only one who bought a pile of things over lockdown, thinking I would finally have time to give That Thing a go. So alongside a stack of books, there’s also a calligraphy kit and a paint-by-numbers set that I asked for for my birthday that remain untouched, and there’s even a keyboard in the corner collecting dust. 

But, guess what peeps! This week I actually got round to reading one of those many books. I went to the pub and I got stuck into The Practice by marketing guru Seth Godin, and I really allowed myself to reflect on what I was reading, so I wanted to share some of my thoughts and insights here with you today.

Now, I love dipping in and out of Seth’s world, he’s extremely wise and thought-provoking, he’s not one of these pale, stale and male dudes, he’s brilliant and The Practice is all about how sharing our creative work takes courage and it’s a constant practice - Well don’t we know it! As business owners, we have to summon this courage all the time and the same logic applies to visibility. It’s a practice, it’s a muscle we have to train. 

You see, we know being self-employed comes with risks, and it’s scary, but we have to try things out, and we have to commit to practising because that’s how we learn and that’s how we improve. 

So join me for some practical tips to get you started practising and training your visibility muscles. 

Do make sure you hit follow and subscribe so you don’t miss new episodes, and please do tag me on Instagram @maddy.shine, I love to see where you’re listening from! 

Oh, and don’t forget enrollment to my membership community, Visibiliyay is now open! You can find all the information here at visibiliyay.com. I really hope you’ll check it out and come join us.

OK peeps, I’ve been putting myself through a really hard time recently, comparing myself to a higher version that simply doesn’t exist, and of course, comparing myself to others on Instagram who look like they’re doing really well, because, in an ideal world, I would be perfect at everything. 

I’d be perfect at emails, social media, sales, I would be creating Reels regularly, I would batch record my podcasts, and so on and so on….until I think, good God woman …Stop!

This all leads to overwhelm, and I don’t know about you, but I pretty much cancel myself when I feel overwhelmed. We’ve all been known to throw the baby out with the bathwater because we don’t like being bad at something. We feel like we have to do everything perfectly, surpassing all standards that have gone before, otherwise, we simply shouldn’t bother and we should be cancelled. 

But I’ve come to realise, time and time again, that done really is better than perfect. I love this saying, done is better than perfect because it doesn’t actually have to be all or nothing. 

So today let’s take a look at how you can try one thing at a time, and move forward step by step because you don't have to (and can't) do it all. 

I’d love you to pop me a DM which one thing are you going to try to be more visible today? You can find me on Instagram @Maddy.Shine 

And don’t forget, enrollment to my membership community, Visibiliyay is now open! You can find all the information on my website www.maddyshine.co.uk. I really hope you’ll check it out and come join us.

Hello everyone Maddy Shine here, host of your favourite visibility podcast - the High Vis podcast your biz bestie for visibility. 

Back once again to talk to you all about the great game of managing expectations. 

Now, this is something I face time and time again in my business, and while, yes it does get easier, the challenges also get bigger so it’s a constant practice. 

The thing is, expectations are simply a gap between hope and fear. The hope that things will happen and the fear that they won’t. 

So I have a little exercise to share with you today that I do to help me manage my expectations, and I'll be honest, I'm going through a bit of a challenging one right now so we’ll get into that too. 

Because the truth is, you can achieve anything you want to, but we do have to do the work, get comfortable with uncertainty and learn which voices to listen to and which ones to put on mute.

And, if you’re wondering how on earth you’re going to make your dreams and goals happen then listen up because I have just the ticket for you! 

The doors are now open to join my membership community, Visibiliyay! A community of female entrepreneurs from all walks of life, ready to cheer you on as we gather to learn, become more visible and grow our businesses. 

You can find more information on my website www.maddyshine.co.uk I really hope you’ll check it out and come join us.

Make sure that you hit subscribe to not miss new episodes, and please do share on social media when you’re listening, tag me so I can see @Maddy.Shine on Instagram and why not share this episode with a pal who could do with hearing this too! 

Hello everyone Maddy Shine here, back with a fresh episode all about personal branding, aka, being the face of your business.

Now, this is something I do every day, but believe me, that wasn’t always the case and it definitely wasn’t a smooth journey to get there. I was mortified at the idea of showing up on camera, sharing my face on Stories, hopping on Lives, but the thing is, it’s been a total game-changer for my business. 

So in Episode 20 of the High Vis podcast, I want to tell you all about how I came to be very comfortable with being the face of my brand and how you can too. 

I'll talk about the benefits of showing your face more, not just a theory, but the actual results that you can get, and hopefully, by the end of today's episode, you'll feel ready to show up more or in front of the camera to share more of your stories so you can see the positive results to your business too. 

I’ve got a few tried and tested tips for you today to get you sharing more of your brilliant skills and expertise and start building genuine connections with your ideal clients. So come and let me know on Instagram @maddy.shine which of these tips you’re going to put into action, and tag me, so I can cheer you on!

Make sure you hit subscribe so you don’t miss out on future episodes, oh and please do take a moment to leave a review on Apple Podcasts, it really helps and I would be so grateful! 

Hello everyone and welcome back to your favourite visibility podcast, with me Maddy Shine, your biz bestie for visibility. 

I can hardly believe it’s been six months since we rather abruptly ended Season 2 of the podcast. Crazy. But in fact, why I took such a long break rather links to today’s topic.  

You see, I asked my free Facebook community (“Seeking Exciting Opportunities”) what they’d like to hear in this episode, and boy, were the votes unanimous. 

They overwhelmingly said - Overwhelm.  

Everyone is feeling it, everyone does feel it, so what can we do about it so that it doesn’t bring us down completely? Because let’s face it, simply existing over the last year has felt exhausting. 

Fear not, overwhelm and I are actually old friends, so I’m quite happy to share what works for me, what I’ve seen work for my clients, and I’ll be completely honest about it. You know me,  I’m pretty no-nonsense. 

So we’ll keep it simple and I’ll leave you with 3 action points to overcome the overwhelm, explain how to break down tasks to bitesize chunks, and share what you can do to make your workflow easier to keep the overwhelm at bay in the future. 

Here are the links to the resources mentioned in this episode: 

• Essentialism: The Disciplined Pursuit of Less by Greg McKeown https://uk.bookshop.org/a/7010/9780753558690
  
• The Practice by Seth Godin https://uk.bookshop.org/books/the-practice/9780241470046 

I can’t wait to share what’s going to be a juicy season 3 so make sure that you tune in every Wednesday, hit subscribe and please do share on social media when you’re listening, tag me so I can see @Maddy.Shine on Instagram and why not share this episode with a pal who could do with hearing this too! 

So here we are, the final episode before the Christmas break! We will, of course, be back in the new year dishing out even more visibility advice, but today I want to share with you how to get the beautiful images on your website seen by Google, and how they can play a part in boosting you up to that first page of results, because that’s what you’re here to learn about, right! 

I’m also going to take you behind the scenes for an end of year review of my business, and I’ll be posing some questions to you that can help you reflect on your year whatever type of business you have. 

So how can the images on your website help you climb the pages of Google, and why does that even matter? Well less than 1% of people searching click through to page 2, so if you’re not on that first page, you’re not getting found. 

And you might say “but Maddy, I’ll never get to page one!” then let me tell you I’ve seen small businesses just like yours get to page one and win over big brands by following the very advice I’m sharing today. 

Remember, it’s all about seeking out those exciting opportunities, after all, that’s what SEO stands for - Seeking Exciting Opportunities and there are plenty of them.

There really are so many ways to get your images seen by your ideal clients, which is fantastically motivating, so I hope this episode inspires you to try out this 8 step plan. Come and tell me on Instagram @maddy.shine if it does! 

Make sure you hit subscribe so you don’t miss out on future episodes of the High Vis podcast and I hope however you spend the holidays that you give yourself some time to recoup, reflect, and enjoy! 

Ooh and please do take a moment to leave a review on iTunes, it really helps, and send this podcast to a pal who needs to hear this too.

Here are the links to the resources mentioned in this episode: 

• TinyJpeg: https://tinyjpg.com/ 
• Does Google know I exist (and how to change that) https://business-shine.co.uk/does-google-know-i-exist/
• The High Vis Podcast Ep15 Making money + making mistakes

I can’t wait to see you again in 2021! 

As your SEO Queen, I’ve made it my personal mission to share how you can use SEO in a fun and motivating way, which is why I like to say SEO stands for seeking exciting opportunities and guess what? You don’t have to be the next tech genius to be good at it. 

So today I want to talk to you about the power of Yoast - the free SEO tool that you need! 

Now, I know SEO isn’t the sexiest of topics and scrolling through Instagram is more a lot more fun but here’s the thing - your dream clients are out there Googling your services or your products, but you’re not there. You’re nowhere to be seen, or you’re all the way down on page 22 of Google, if that.

So how do we get Google to know we exist?  What is this magical tool, and do you really need it in your life? 

Well, I’m going to break down for you how to start figuring out what your clients are Googling (Hint: it’s often not the same words or phrases as you think)

I’ll then share with you where to start with adding the words or phrases to your website using Yoast, as well as running through some common SEO & keyword myths, so you can make the most of Yoast and get found. 

So give it a go. Get those Yoast lights changing from red to green, as David Gray would say circa 1999! If you’re inspired to work on your SEO after listening tag me on Instagram @Maddy.Shine so I can cheer you on. 

All the links mentioned in the episode are below: 

• Yoast Plugin for WordPress: https://yoast.com/wordpress/plugins/seo/
• Yoast Plugin non-WordPress: https://yoast.com/research/real-time-content-analysis/
• Do I really need to blog? 65 reasons you should start blogging: https://business-shine.co.uk/do-i-really-need-to-blog
• The High Vis Podcast: Ep 16. How to never run out of content again
• Keywords Everywhere: https://keywordseverywhere.com

If you are wanting support, accountability and to dive deeper into blogging, SEO & keywords, come and sign up for the 10-week Blogging for Gold course. You can sign up for the waiting list now! 

https://maddyshine.co.uk/

If you enjoyed this episode make sure you hit subscribe, and tune in every Wednesday for new episodes. Please do share on social media if you’re listening, tag me @Maddy.Shine on Instagram and why not share this episode with your biz bestie. 

Hello and welcome back to The High Vis Podcast! Today we continue with the high vibes of Season 2 as I take you behind the scenes and dish out even more visibility advice to get you found, and get you booked! 

Now, we know that creating useful and memorable content is key to getting visible. It’s a fantastic way to show off your expertise, to remind people you exist, and to show them that you are the person they have been searching for. But it’s hard to always come up with fresh ideas, and to not be hit by an existential crisis after every post, leaving you questioning if you can do this whole running a business thing?

I hear you, I’ve been there, 

Well, I have 8 tips for how you can create content that connects you with those dream clients and how to get more value out of the content you already have. After all, we aren’t trying to recreate the wheel here!  

I’m going walk you through all the assumptions people make when it comes to content and their audience, I’ll walk you through the solutions, and I’ll show you how to never run out of content ideas ever again.  

So notepads and pens at the ready peeps! Hopefully, my clients won’t kill me for giving away all these secrets! 

Come and tell me over on Instagram or Facebook, which tip you loved in this episode, which will you be trying out? I would love to hear from you. Don’t forget to subscribe and why not leave a review if you found this episode helpful. 

You can have a read of my recent guest blog post all about being child-free on the link below 

https://www.booandmaddie.com/on-being-childfree-maddys-story/

See you next time! 

On today's episode of Visibility Talks I am joined by the brilliant Natalie Koussa! I love it when podcast guests are so up for a good natter, and Natalie and I got on like a house on fire! 

Natalie Koussa is a Podcast Tour Strategist and Message Mixologist. You might not know Natalie (yet), but you know her clients - they’ve been featured on your favourite industry-leading podcasts, on BBC Woman's Hour and in The Guardian.

In her pre-business life, Natalie was director of partnerships for a non-profit - where she was quoted in the New York Times and interviewed on national breakfast radio (her first taste of building a brand in her pyjamas!).

Natalie's the creator of The Speakeasy - a group program for best kept secret coaches & creatives ready to turn their message into a movement, and create a plentiful flow of clients by speaking on podcasts. Today we'll be talking about how to carve out your corner of your industry, spark your movement and create the impact (and the clients) you crave - even with a small audience. (I'm seriously tempted to join this program the next time she opens it!)

• Figuring out your messaging
• Pitching to podcasts and having fun with it
• How to make money from a small audience
• What counts as a small audience?
• Why do we think we wait to grow our audience before we sell to them
• How to start making that connection with your audience, especially if you’ve never done it before? Or perhaps it’s been a while since you did?
• If you’re trying to generate more leads but not seeing the sales, what do you see is often the missing link?
• Why is focusing on audience growth might actually be counter-intuitive
• What about if you have a bigger audience but not much engagement - where do you start there?

A big thank you to Natalie for being such an interesting guest and a shoutout to Keri Jarvis for connecting us. I learned so much and I hope you do too.

You can find out more about Natalie here and follow her on Instagram here.

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x

So here we are, well and truly into the swing of season 2 of The High Vis podcast. Now, I promised in this season I would, of course, be giving visibility advice, but that I’d also take you behind the scenes of my own business. 

Well, not one to disappoint, we are indeed taking a look behind the scenes today. Yes, it’s the big one. Today I am talking about money. Making money, spending money and what I’ve learnt from the mistakes I’ve made.  

Now, you should know, that I’m terrified to share what I’m going to share in this episode - but when has fear ever stopped me from doing anything? 

So I’m going to take you through each of my launches in 2020, I’ll share with you how much each launch cost, and how much I made because, while I have spent money in untold ways this year, I’m sure you have too, I have also seen some huge wins. 

OK, so let’s take it back to Jan 2020. I was struggling to pay my rent after some bad business decisions but I knew I wanted to scale and grow my business, and I really wanted to turn over 6 figures - a goal I’d set myself and nervously laughed about, but I knew I had to spend money to make money, and I know that I learn best when I take risks, and take decisive action.  

So how have I gone from struggling to pay rent, to moving into my own place, decorating it and buying my own furniture for the first time?

Well, I planned, I adapted, and I got creative. I separated out my self worth from every post and product I created, I showed up and I served my audience. 

I have learnt so much this year by getting specific on what I’m selling, who I’m selling to, I tracked and measured the results, I shifted when I needed to and I believed in my impact and here are my tips for how you can apply the same system to your business.

So there we have it. Come and share, over on Instagram or Facebook, what was your most valuable takeaway? I would love to hear from you. Don’t forget to subscribe and why not leave a review if you found this episode helpful - See you next time!

Last week on the High Vis podcast we spoke about goals, how to set them and how to adapt as the goalposts move. So now you have a clearer idea of where you want to go, it’s time to take a look at what it is you want to be known for. 

What DO you want to be known for and how do you get more people to know about you, so you can get more of those juicy juicy sales? 

Well, grab your notebook and pen folks because this is a big one. 

The simple fact of the matter is if you’re not making the sales you want, it’s because not enough of the right people know that you exist. So here’s where we start with changing that. 

You need to increase your audience’s awareness of what you do, what you sell and how you’re different from everybody else out there. Sounds pretty simple when we break it down, right?

Ok,  so how do we know what we want to be known for?  Well, never fear, I have some key questions you can ask yourself to know what sets you apart and why your business is the perfect solution to your ideal client’s problem. 

Being more visible online has never mattered more than in 2020, without being able to meet in person at all these wonderful events,  we have to get more specific, more obvious about what we offer, and ultimately what we’re known for. 

I would love to hear from you over on Instagram, so please do screenshot and tag me @maddy.shine , take a video of you listening to the podcast when you’re out on your daily walk and come back next week when we will be talking about …. Money and MISTAKES. Oh yes, we’re going there! So make sure you’re subscribed and tune in every Wednesday for a new episode. 

You can find Fiona’s brilliant planning guide I mentioned in this episode on the link below: https://www.fionakellyphotography.com/planning-guide/

Hello and welcome to season 2 of The High Vis Podcast! I am of course back once again, like the renegade master himself. 

So what can you expect from season 2? Well, it’s going to be more of what you all loved about the first season - advice to get more visible online, how to get the bookings you want and need, but I want to also give you more of a behind-the-scenes look at my business and deep-diving into some hot topics in this season. 

And I really wanted to kick this season off by talking about goal setting. Now, before you switch off thinking, not another flipping business coach talking about goals, I want to talk specifically, about how you can adapt when the goalposts keep changing because let’s face it, 2020 has really shown the uncertainty of life and running a business. 

I’m going to share with you my own process of goal setting, how it’s worked for me, as well as what’s stopped me in the past from setting and meeting my goals because let’s be real, succeeding can be as scary as failing.  

I am here to show you can still set goals in lockdown, how to adapt and how you can still smash it, even in this crazy year. 

Trust me when I say it’s going to be a juicy season, so make sure you’re subscribed and tune in every Wednesday for a new episode. If you loved this episode please do share that you’re listening and tag me on Instagram @Maddy.Shine so I can see! 

Welcome back to the High Vis podcast with Maddy Shine, your SEO and visibility queen, for the final episode of season one! 

I started this podcast because I believe there is so much to talk about with regards to being more visible, but I know that it can feel overwhelming on where to begin, where to show up and how to get the results you desperately want and need. 

The last 12 weeks have been full of motivation, inspiration, insight and dare I say, wisdom, to get to the heart of what’s holding you back from being more visible, how you can start showing up, how to get seen by your dream clients, and ultimately get booked.  

And we’ve covered quite a lot haven’t we?!

Now, you know I believe reviewing any project is incredibly key, so I am practicing what I preach here. 

Join me as I recap on the lessons we’ve covered, what I’ve learnt about myself, and if I may quote Dolly Parton, how we can “figure out who you are and do it on purpose”, because whether you like it or not, visibility is essential to build your business. 

A huge thank you to everyone who has tuned in this season, sent me a DM, shared and recommended the podcast. If there’s a subject you’d like me to cover in season 2 come and tell over on Instagram @maddy.shine and until next time, stay safe and take care. 

Welcome back to The High Vis Podcast, with me Maddy Shine, your biz bestie for visibility.

I am delighted to be back with a brilliant guest and a high energy chat full of laughs, and a few cackles in my case, for you today. 

Joining me is Ellie Kime who, in her own words, is the loud laugh and ‘words gal’ at The Wedding Enthusiast. Ellie is an expert in helping small businesses write with personality and passion because writing about yourself can be hella tricky.  Don’t we know it! 

Writing about yourself for your website or social media can be a dreaded task, so we dive into how to overcome the cringe when writing about yourself, how to get comfortable tooting your own horn and actually have some fun writing about you and your business. 

Ellie has some great tips to help you show up without feeling like you're showing off. 

You can find Ellie on Instagram @theweddingenthusiast and check out her website www.theweddingenthusiast.co.uk for more resources and ways to work together. 

If you’re looking for some more help nailing your about page you can get 15% off Ellie’s downloadable guide How to write the perfect About page or How to write the perfect out of office with the code  HIGHVIS15.

https://www.theweddingenthusiast.co.uk/shop/how-to-write-the-perfect-about-page

https://www.theweddingenthusiast.co.uk/shop/how-to-write-the-perfect-out-of-office-taking-auto-responders-from-nooo-to-oooh

Come and connect with me on instagram @maddy.shine, let me know which of these tips you loved and are going to try out, screenshot the episode and tag me, and drop me a DM to tell me who would play you in the movie of your life! 

Do you wish you were more consistent with marketing yourself but, well, you’re not?  Are you overthinking every bit of content you make, meaning you want to do more, but you don't? 

Are you unsure if what you’re doing right now is even making a difference? Well this is exactly what I’ll be addressing in today’s episode of the High Vis podcast. 

I have a not-so-secret formula to share with you to get more visible, so you can stop stressing out, grow your business and find those ideal clients that value you and your work. 

I wish someone had told me these simple steps much earlier on, I had to figure it out myself from experience, from coaching and courses and trying a lot of things that didn’t work. 

So here’s the deal. The not so secret formula to being more visible - plan, create and measure.

So many people overlook these 3 steps, I know because I used to overlook them thinking they took away from my creativity or the freedom of running my own business but believe me, it’s so much easier when you follow the formula. 

Now don’t get me wrong, you have to do the work, there are no shortcuts, but this formula means you can finally stop wasting time and start putting in place the things you need to do to be more visible and get seen by your dream clients and customers. 

You can finally understand what you need to do and how to do it to get the results you want and need. 

You can use today’s podcast to build on what you learnt from episode 9 - Building a strong foundation to be more visible and come and tell me on Instagram @Maddy.Shine what your favourite tip was. If you enjoy today's episode why not take a screenshot, tag me and share the love! 

I’ll see you next time on the High Vis podcast, stay safe and take care x

Hello and welcome back to The High Vis Podcast, with me Maddy Shine, your biz bestie for visibility.

It’s been a busy few weeks over at Shine HQ launching 3 new offerings, moving house, and by being even more visible,  I’ve been interviewed on various blogs and podcasts which has got me chatting with hundreds of entrepreneurs along the way. 

I’ve heard from lots of business owners who are struggling to show up, feeling fresh out of creativity and just a bit wobbly, and really, who can blame them! No one ever told us what it's truly like to run a business or how to market it. 

So this week I want to bring to you a foundational piece of work that after 8 years in business I constantly come back to so you can get confident with putting yourself out there, being more visible and securing those sales.

That is who is my ideal client? Why would they buy from me and how am I going to sell it? I think about this all the time. 

Getting clear on these foundational questions is like building a sturdy house, you have to start with strong foundations. 

To build a sustainable business you need to start with strong foundations too. That means knowing what you sell, to who, and how you want to grow your business. 

With strong foundations you can stop wasting time and start putting in place the things you need to show up and get seen by your dream clients. You can finally understand what works and how to get results.

So let’s build those foundations of your business to stand strong and move your business forward. 

Come over and tell me on instagram @maddy.shine which of these tips you’re going to try out so I can cheer you on! 

I believe visibility is absolutely essential to making a success of your business. You need to be constantly reminding the right people you exist, and that you are the right one to solve their problems. 

But I get it, you’re a perfectionist, you feel stuck and so, you do nothing. 

You’re in a cycle of self doubt with no support which is a mega lonely place to be - I know, I’ve been there and I don’t recommend it. 

So I want to speak to you today about the power of community, because seeking out other people in a similar position to you, either in life or in business is such a powerful thing. 

Being a part of a group of like minded people who share your values, who cheer you on is so valuable. I’ve seen first hand in my business the wins that have come from being a part of a safe and open space to explore and learn. 

Imagine if you could share the challenges you’re facing with others who are in the same position….Well, I am MEGA excited to announce that I have created a new membership community - Visibiliyay! 

This is a new community for female entrepreneurs who want to get more visible, like, now! A place to connect with other passionate business owners who want to put themselves out there, celebrate the wins and find the learnings in the challenges.

Visibiliyay is going to take you from, “Argh I can't do it” to “OMG I really can” as you binge on advice that you can’t Google, learn how to market yourself, and get a plan of action in place to get the results you want and need to make a success of your business. 

Doors won’t be open for long so if you’re ready to be part of something magical, if you’ve been craving some support and accountability then Visibiliyay is for YOU! 

https://maddyshine.co.uk/

Drop me a DM on Instagram @maddy.shine and and let me know what you loved about this episode.

Visibility is essential to making a success of your business, but I know that it can feel overwhelming on where to begin. After all, no one told us what it’s truly like to run a business, how much you have to put yourself out there and break out of your comfort zone. 

Visibility brings up all kinds of emotions, and a really common one that I often have chats about in my DMs with my clients and community is imposter syndrome. 

But what is imposter syndrome? And how do you deal with it? 

Well, if you feel like you're always waiting for someone to come and tap you on the shoulder, pull you aside and tell you you’ve been found out - that they know this isn’t your ‘real’ job and you better jog on home, then you’re experiencing imposter syndrome. 

But it turns out everyone I speak to has, at some point, experienced this and it really makes a difference as to how you show up in your businesses.

I would be fibbing if I said I didn’t experience it myself, but the good news is we don’t have to feel like this . 

Imposter syndrome doesn’t have to kick you in the butt,  so today I’m sharing some bite sized pearls of wisdom on how I quit feeling like an imposter, and how you can too! 

Oh and by the way, my 8 week Blogging for Gold programme  is open for enrolment, so do come and check it out where I walk you through the type of content you need to be creating to get more bookings by ranking on page one of Google. 

Come and tell me on Instagram @maddy.shine if you found this episode helpful. Subscribe to the podcast on your favourite podcast app and you find more visibility resources along with my Blogging for Gold programme at maddyshine.co.uk

Welcome back to the High Vis podcast with me, Maddy Shine, SEO and visibility queen and your biz bestie. 

This week I am joined by the brilliant, Sara Dalrymple, personal branding photographer, sales expert and visibility superfan. 

Today Sara and I are tackling a hot topic - how you can start selling on Instagram in a way that feels amazing for you!

So how do you appear in someone's DMs without feeling like a total weirdo? How do you get over that fear of rejection and where do you even start?

Well, Sara is here sharing her pearls of wisdom on how to ditch the icky sales pitch, build genuine human connections and generate leads to get the sales you want and need by just being you.  

If you find something useful in today’s chat, why not try out what you learnt by dropping me a DM  @maddy.shine and let me know what you loved about the episode.  For even more tips on showing up online head over to my website maddyshine.co.uk

You can connect with Sara on Instagram @saradalrymple1 and you can find loads of juicy resources for selling in a way that feels good for you on Sara’s website at www.saradalrymple.co.uk

See you next week! 

Don't forget to sign up to my free workshop - Five Ways To Make Your Website Sell More - happening on Wednesday 20th March!

On today's joyful and enthusiastic episode of Visibility Talks I am joined by no-BS business coach Libby Langley, who has worked with 6,000+ entrepreneurs, championing efficiency, profit, and joy in business. She is an Amazon bestselling author, and popular podcast host with her podcast Life in Business.

In this episode we talk about hustle culture and how vital it is to get off that treadmill

• How to be efficient and profitable without subscribing to hustle culture
• Asking ourselves the key question: “Does this make me happy?”
• How to find moments of calm vs wasting your time being busy for the sake of it
• How to stop perpetuating the myths of the million dollar business being solved with a $27 download
• What we both learned from our corporate backgrounds vs now
• Seeking out the right support that works for us
• Why Libby thinks women business owners have such a fear and get overwhelmed

A big thank you to Libby for being such a wonderful guest. It was such a fun and interesting chat!

You can find out more about Libby here, follow her on Instagram here and connect with her on LinkedIn here.

In this episode we mentioned two books:

Life in Business by Libby Langley

Work like a woman by Mary Portas

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x

In last week’s episode I spoke about ideal clients, how to find them and why they matter.

So now you know who you want to attract, I’m excited to talk to you all about what to actually say on your website to get found online a.k.a. What are your keywords and what do you do with them? Because what you say on your website, or more specifically, the words you use on your website are absolutely key in attracting those ideal clients.  

I share some tips and tools for how to start using keywords, as well as some myth busting truth bombs to share with you because this is a topic that people can really overthink. 

People often assume using keywords is really complicated, and sure, you can make it complicated, or you can make it nice and simple. 

So today, let’s keep it nice and simple. 

Your ideal clients are out there searching for what you do, and let me tell you now search engines are not our enemy, they are our frenemies. 

Search engines want to help us show up, but firstly they need us to have the words on our website that our ideal clients are Googling. 

So come and send me a DM @maddy.shine on Instagram and let me know how you’ve been using keywords up till now, and what you’re going to start doing after listening to this episode. 

Lastly, if you are ready to show up, to get seen and get booked in just a week, come and join my free week long training starting 29th June! 

https://business-shine.co.uk/challenge-party-june-2020/

See you next week! 

I get asked all the time does having an ideal client REALLY matter? Does it make a difference? And what if you don’t want one?  So I’m very excited to talk to you all about ideal clients and answer these questions. 

Firstly,  let me remind you, it’s your decision what kind of work you want to do and who you work with. 

If you're just starting out (or even when bookings have dipped), you might think “I’ll take any work going” but let me tell you now, when you know who you want to work with, their values, their location, their budget  - you will get more bookings. 

If you throw out the net and hope for the best, you won't attract the work you love or the people who share your values, so you need to niche down and know who it is you want to be talking to. 

Now, this isn't just some woo woo thing, it’s as simple as when you’re clear on your ideal client,  it becomes clear to them that you're the right person to help!  And the best bit is, there isn’t a finite amount of your ideal clients. 

So I have some top tips to share with you to help you find your niche, show up as yourself, and ultimately get more of the work you want. 

Come and tell me on Instagram @maddy.shine which was your favourite tip and what you’d like me to talk about in the future. 

Remember, visibility is absolutely essential to making a success of your business so if you’re overthinking your social media or you want to be on page one of Google but aren't sure where to start then come and join the waiting list for Blogging for Gold www.business-shine.co.uk/blogging-for-gold-doors-closed/ to be the first to know when enrolment is open again! 

You can also subscribe to the podcast on your favourite podcast app and find more visibility resources at maddyshine.co.uk

Last week I spoke about how to show up and how to share more of your personality online, but sharing more also means being more open about sharing your thoughts and your opinions. 

Now, in the past this is something I have definitely shied away from publicly. I focused on sharing my business and I didn’t know how, or feel comfortable, to bring my politics, opinions or world events into that.

I understand you might feel uncomfortable talking about these subjects too. So I asked Alice Gabb along to speak about her experience in starting her business, aligning her business with her values and how she shows up unafraid to have difficult conversations. 

Alice is a calligrapher, artist and activist and I wanted to know how she ties this all together and as she says, gets comfortable with having those uncomfortable conversations that are so needed. 

Alice has a beautiful, successful luxury brand and has always been unafraid to explicitly share her views. 

It’s a bit of a big one this week, but these conversations are something I am working to get more comfortable with myself and I welcome you to join me. 

You can see more of Alice’s beautiful work at www.alicegabb.com and follow her over on Instagram @alicegabb

If you’d like to learn more here is what I’ve been reading and watching this week that you can go and check out:

• Alice talking about anti-racism on IGTV
• Follow Nova Reid on Instagram (https://www.instagram.com/novareidofficial/)
• Follow Rachel Cargle on Instagram (https://www.instagram.com/rachel.cargle/)
• Follow @trudilebron (join her Facebook group “Business Remixed)
• Read Nova Reid’s Anti-Racism guide (https://view.flodesk.com/pages/5edac0c82eacb0002608f093)
• Read Me and White Supremacy by Layla F Saad (https://www.meandwhitesupremacybook.com/)
• Watch Black AF on Netflix 

Come follow along @maddy.shine, subscribe to the podcast on your app of choice and find more visibility resources at maddyshine.co.uk

See you next week!

Hello there, I’m Maddy Shine, and no that is not my birth name but more on that shortly. I’m your SEO and visibility queen, host of the High Vis podcast and your biz bestie for visibility. 

I feel moved to share this because if I don’t, it wouldn’t feel authentic to talk about visibility and growing a business without talking about how to include being an actual human.

I have found that we often tend to forget that behind the beautiful experiences we share on this platform, we are actually allowed to show up with other things too. If we are scared of “putting people off” or “that’s not what my audience is here for” then we need to look at why (definitely something I’ve fallen into the trap of in the past)

I’m talking, of course, about the anti-racism education that is SO needed right now, and has always been needed.

In the past, I’ll be honest (even though it makes me feel deeply uncomfortable to do so) I have watched and then flipped through stories and posts, praying for better and hoping people resolve it and justice is found but really I just didn’t want to feel uncomfortable.

Being uncomfortable is the very tip of the iceberg of privilege I’m sitting on and I don’t want to feel like I’m being quiet about it any more. I’ve been on an online meditation retreat every evening this weekend and so I’ve had the opportunity to reflect on everything that I’m reading and recognising my privilege in being able to do so. I do not take this for granted.

I’m educating myself this week starting with the following: 

Workshop for white coaches (but to be honest all white business owners)

//www.trudilebron.com/emergencyworkshop

People to follow and learn from on Instagram:

www.instagram.com/novareidofficial/

www.instagram.com/rachel.cargle/

www.instagram.com/thegreatunlearn/

www.instagram.com/shiftingtheculture/

Petitions to sign, resources to learn from

https://blacklivesmatters.carrd.co/

Books to read:

Why I’m no longer talking to white people about race by Reni Eddo-Lodge 

Me and White Supremacy by Layla Saad 

Brit(ish) by Akua Hirsch 

I believe visibility is absolutely essential to making a success of your business. No matter if you are fully booked or have zero bookings, you need to be constantly reminding the right people you exist and that you are the perfect person to solve their problem. 

I know that it can feel overwhelming on where to begin when showing up to get the results you desperately want and need. 

So how do you start showing up and sharing your personality? What’s enough? What’s too far? Argh. These are some pretty common queries that I want to help you figure out. 

Firstly let me say that people buy from people, we’re not robots, or faceless brands so we need to share not only our expertise, but our personalities and show up authentically as ourselves  - an overused word I know, but it’s true.  

So where do we start and how do we get over the fear of what others might think ?

Well, PSA right here! Listen up. 

You will never be criticised by someone doing more than you, only by those doing less than you and the people who judge us are not our ideal clients. 

I run my own business because I love what I do, so it’s perfectly acceptable to share that I enjoy what I do. 

When I acknowledged this, this is where it all began to change. I publicly celebrated wins, I shared my gratitude for simple things and I started to attract my ideal clients. 

Follow me on Instagram

Check out ways to work with me

Hello! I’m Maddy Shine, SEO and visibility queen and your biz bestie. 

OMG, I’m having to resist telling you everything about this podcast immediately, but trust me there are many exciting things to come, I’ve not just led you in with colourful artwork and a very jazzy theme tune.

So why have I started this podcast? What you can expect for season one of the High Vis podcast? And what makes me qualified to talk about this?

Well, we all need visibility to build our business and whether you like it or not you need to be reminding people you exist and show them that you are the right person to solve their problem. 

But the problem with visibility is that we’re all overthinking it. And that is where we’re going to begin. 

Getting out there can feel overwhelming, knowing where to show up and how to get the results you want can be daunting and uncomfortable.

But if you are passionate, if you’re driven, then I’m making this podcast for you, and you’re here because you are ready to be more visible, to be page one on Google and appear above your competitors. 

I’ve worked with hundreds of entrepreneurs to get more bookings through being more visible and I love making businesses shine - hence the name, so let’s get started.

Let’s get visible and get booked up!

Come follow along @maddy.shine on Instagram, subscribe to the podcast on your app of choice and find more visibility resources at maddyshine.co.uk

Welcome to the High Vis podcast, your biz bestie for visibility with me your host Maddy Shine. Subscribe for weekly updates every Wednesday.

First episode goes live Wednesday 27th May 2020.

Follow me on Instagram

Check out ways to work with me

Welcome to another episode of Visibility Talks where I am delighted to be joined by our first ever international guest - live from New York, it's Selomé Samuel! We met in the comment section of a brilliant woman Simone Grace Seol, had an initial chat on a call and discovered that we would have a great conversation all about that VERY taboo topic - MONEY.

I do love talking about why money is such an issue and how to start tackling it (long time listeners may remember an early episode - Making Money + Making Mistakes). I think it's a massive hindrance to getting more visible for some women because let's not forget, in the great scheme of things it's still a new concept for women to earn their own money. As a consequence there is a severe lack of education around money, and so our nervous systems have not had the chance to learn how to regulate and essentially it can turn into a giant mess of push-me-pull-you about whether to earn more money and then what to do with what's required when you do earn more money and then the stories we tell ourselves about money and what we've learned. It's big!

The idea that we feel we are bad with money is not actually true. I loved talking with Selomé because as you can hear - she tell us that we are not uniquely broken but we have some behaviours that are unhelpful.

Selomé Samuel is a certified trauma-informed financial and life coach who wants to help people realize that anyone can be good with money. She’s also a creative who through doing her own work around money, realized how much money stress can hijack your creative energy. She believes that work around money is deep and has the power to ripple out for generations.

You can find out more about Selomé here on her website and here on Instagram.

We covered loads including:

Why Selomé loves talking about clarity around money

Where we should start with being more confident around money

The stories we tell ourselves about money and being ‘bad with money’

The emotional beliefs that have to be faced before that budget planner will work

How we can start regulating our nervous system when it comes to facing money challenges

The fact that when that budget planner you downloaded doesn’t work for you, you’re not a failure

The ‘should have’ goals instead of the stuff we want

The idea of ‘indulgent’ spending instead of looking at money to improve our lives. 

Giving yourself permission to enjoy the money you have

Taking responsibility to gain that clarity and face those fears

Liberation from money stress at last

and plenty more :)

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x

Back in the summer of 2023, I asked my Instagram community whether you’d like to know more about behind-the-scenes of my launches and and what I do differently these days, and you overwhelmingly said YES. So we set about recording this before Christmas and now I'm delighted to share it with you.

So, this episode of Visibility Talks is a bit different, as not only am I being interviewed about this very topic by the wonderful Heather Hulbert (brand and web designer) but also we're doing it live in my living room from south east London, together with a very noisy cat, you're welcome. We got the giggles a lot, but I think that only adds to it, right?

We covered loads including:

How I’m (trying to) change the way I launch & why

How I created a buzz in my audience before my last course launch and how this compared to previous launches

What kind of content I used to prepare my audience

How I hosted my challenge this time (the free thing before offering the paid thing)

How when I opened doors, it was very quiet this time and what I did about that

The attitude pointers I read out to myself every launch which I thought would be helpful to share here:

Never assume audience knows what you do or what you're talking about (even if they've been following you for ages)

Make sure people who purchase get results and they will act as your cheerleaders

Everything is an experiment.

Just because sales are slow doesn't mean you are a bad entrepreneur

Make sure you delegate other things as much as possible (even if this means to your future self)

Ensure your sales copy adequately presents the offering - remember the first point - don't assume anything.

Allow people to digest the information, don't rush.

Leave posts on feed more than you think is necessary.

Don't be afraid to turn up too much. What is too much anyway?!

You are always surprised when people need to know information you've already shared so repost old content.

Remember that you love writing and you would do more of it if you weren't so scared of what might happen if you did.

Your sense of self worth does not equal your bank balance

and plenty more :)

I loved having this conversation with Heather so a massive thanks to her, and I hope you enjoy listening!

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x

On today's episode of Visibility Talks, I’m delighted to be joined by the amazing Mel Wiggins. Mel is a coach who works with women to encourage us to be more courageous and she's even been a guest speaker in Visible Vibes.

We dive right into it!

How we show up in the world and how that affects what we do

How we can stop our inner critic from seizing the steering wheel when it comes to being more visible

How the stories we carry with us deeply affect how we run our business

Where we can start with being more courageous

How being more courageous is necessary to being more visible

How we need to address all aspects of ourselves to be more courageous

What is one key thing that you wish everyone knew about figuring out what works for you personally rather than just avoiding the work?

and plenty more :)

I loved having this conversation and I hope you enjoy listening!

Living in Northern Ireland with her husband, Dave and two children, Mel has been building her coaching business from a little seed of an idea to a strong and thriving community serving hundreds of women worldwide since 2016.

After a decade of working in non-profit management and activism roles, Mel decided to pivot her career to work with women who want to be more courageous in their lives and work.

As well as practical and holistic business advice for women and female leaders, Mel also focuses on breaking down the often subconscious barriers that women face, by opening up conversations about women in business, women earning money, patriarchy, sustainable business models and embodied leadership. She is an enneagram 1, a telly addict, a restorative practitioner, podcaster and an earnest home cook.

Mel believes in the power of women and girls all over the world to shape the now and change the future and believes that we need to challenge the narratives and boundaries that hold us back - both in our culture and within ourselves.

You can find out more on her website melwiggins.com and follow her on Instagram @melwiggins.

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x

On today's episode of Visibility Talks, I’m delighted to be joined by graphic designer and branding expert Liz Mosley. But we aren't talking about branding today, instead we're talking about something that Liz has been challenging herself with for some time and frankly I'm in awe!

We're talking about rejection.

I knew I had to get her on the podcast to talk about this because frankly,

We dive into a whole host of fascinating areas including:

The emotions we go through when it comes to facing rejection

Our personal experiences of rejection + how we handle it

How it's not actually about overcoming the fear of rejection

How it feels good to normalise all this stuff we go through as small business owners

How what we believe is working for someone on social media isn't always the case!

How we can stop worrying about being unique and start showing up as ourselves

What Liz's favourite part of the Visibility Buffet is - now known as the sausage rolls!

and plenty more :)

I loved having this conversation and I hope you enjoy listening!

Liz Mosley is a graphic designer with over 15 years' experience and now specialises in creating creative branding and animated GIFS for small business owners. She also hosts a podcast called Building Your Brand and teaches courses showing people how to create their own branding and GIFS if they don’t have the budget to outsource it. Her goal for her clients and students is for them to come away with branding that they love that helps them to feel so proud and confident promoting their businesses and sharing what they do with the world. You can find out more on her website lizmosley.net and following her on Instagram @lizmmosley.

Oh and you can hear my episode on Liz's Building your Brand podcast here - the Radical Act of Showing up Online

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x

On today's episode of Visibility Talks, I’m so happy to be joined by copywriter and Chief Word Witch Siobhan Strodes. I have been learning with Siobhan all year on a brilliant feminist business course led by Keri Jarvis so I've had the great pleasure of getting to know her more after being Instagram buddies for some time.

After booking onto her Let Your Values Shine workshop it was great to realise - what are we all doing if we're not actually talking about our values more? I just felt really encouraged and inspired and this is why I wanted to invite her on the show!

We dive into a whole host of fascinating areas including:

How Siobhan came from a teaching background, stood for MP and now runs her successful copywriting business

Our joint fear of upsetting people online and how we managed to break through that fear

How juggling many hats of work and personal life and trying to separate those values is exhausting and what to do instead

How we both bring our personalities into our marketing and the evolution of that

How our values matter when it comes to running a business

How we can show our values in our businesses in a way that attracts more business

How showing our values helps us find our niche within a busy industry

Why it's important for our mental health and success to find people who align with our values

Are we embarrassing ourselves by showing our values or are we embarrassing ourselves by not?

Brilliant examples of values based marketing in the world (from big businesses to small!) such as donating a percentage of your profits to charity, explaining why you donate to a particular charity on a regular basis, donating your time to volunteering, and plenty more

What is virtue signalling and how we can avoid doing it

I loved having this conversation and I hope you enjoy listening!

Siobhan Strode is the founder of - and Chief Word Witch at - This Sister Scribes, where she helps founders learn to weave magic through their copy, capture their own unique voice, and cultivate an audience of raving fans. She combines over a decade of classroom teaching experience with her love of words to support women in business. During the last 6 years she has created wordy magic with 100s of them via courses, workshops, 1:1, and group programmes! When she’s not copy-coaching, she’s juggling raising three boys as feminists (and a collie!) with being an activist and campaigner. Her passion is supporting women to use their voices, tell their stories, and generally f*ck up the status quo."

Check out Siobhan's website here: www.thissisterscribes.com/ 

Follow Siobhan on Instagram here: www.instagram.com/thissisterscribes/

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x