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If you post on Social Media to grow your business then this is for you.
I’ll bet just like every other human out there, you sometimes (or often) struggle to find things to say and post about.
Most people create BMS posts -
This stands for Buy My Stuff.
The main reason people resort to BMS posts is because they don’t have a clue what else to say!
They haven’t got a strategy!
While they’re important; too many BMS posts turn people off.
Nobody gets inspired or excited about a constant stream of adverts that don’t bring them any value.
You need to hit a balance of giving value before asking for anything.
So like I said; most people resort to BMS posts because they haven’t got a strategy…
Let’s fix that now.
Here are 5 content types that you can use today to post something interesting, fresh and valuable to your socials.
- Industry News/Alerts - show that you’re the expert in your field and be the source of the latest news.
If you’re not sure where to find this news, you can go to alerts.google.com and when google finds something new under the keywords you chose, they’ll email you about it, giving you the edge over everyone else.
- Gratitude Posts - these can be gratitude for staff, customers, friends, family, brands, things people did, things people said, things you’ve got, or anything else
- Local News - if you’re a local business, then become the hub of local news - perhaps focus on a certain aspect that may relate to your business, or just embrace the whole community. One suggestion, though; aim for positivity. Focusing on negative stuff will just give people a negative impression of you and your business.