Explore every episode of the podcast Virtual GM - A Hotel Management Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 🎧 Episode 16: Reputation Management in 2026: Responding, Recovering & Reinforcing Trust | 20 Nov 2025 | 00:16:51 | |
In this episode, Cody & Meagan dive into one of the most mission-critical topics for hotels heading into 2026: Reputation Management. Guest expectations are higher than ever—and reviews now live everywhere, from Google to TikTok to niche travel communities. Whether you're a boutique inn or a full-scale resort, your reputation is your revenue. Cody & Meagan break down the exact framework Vibrant uses to help properties protect, strengthen, and rebuild trust with guests—no matter what comes your way. 🔹 Segment 1: Where Reputation Lives Now The landscape has changed. Reviews don’t just sit on Google anymore—they’re on Instagram Stories, Reddit threads, influencer vlogs, and private travel groups. Cody & Meagan outline the new digital “ecosystem of opinion” and what hotels must monitor in 2026. 🔹 Segment 2: The 3R Review Method — Reflect, Reassure, Repair A simple, powerful formula every hotel can use:
This method helps properties transform even tough reviews into trust-building moments. 🔹 Segment 3: Off-Script Stories Cody & Meagan dive into real-life examples where teams went off-script—in good ways and not-so-good ways. These stories highlight the impact of human moments, tone, and timing in reputation management. 🔹 Segment 4: Proactive Strategy You can’t just respond—you must anticipate. This segment explores how to build a proactive plan:
Whether you're fighting back from a tough season or looking to elevate an already great reputation, this episode will help you master the trust game in 2026. Follow us on Instagram - | |||
| Season 3, Episode 15: The Greatest Hits — Our Most Downloaded Episodes from Every Year! | 06 Nov 2025 | 00:11:09 | |
In this special episode, Cody takes a nostalgic (and inspiring!) look back at the most downloaded Vibrant Guest Management Podcast episodes from each of the last four years. From the very first season to the latest breakthroughs in AI, these episodes represent the best conversations, insights, and moments our listeners couldn’t get enough of. Here are the top picks:
Cody reflects on what made each episode stand out—whether it was the actionable takeaways, expert guest insights, or the timeless advice that continues to help property owners level up. If you’re new to the show, this is the perfect place to start. And if you’ve been with us since the beginning, it’s a chance to revisit the episodes that shaped our journey together. Follow us on Instagram - | |||
| 🎙️ Season 3, Episode 6 — Room to Remember: How Hotel GMs Can Elevate the In-Room Experience | 04 Sep 2025 | 00:20:32 | |
In this episode, Cody and Meagan dive into one of the most powerful, yet often overlooked, areas of hospitality — the in-room guest experience. As hotel GMs, creating spaces that guests remember (and rave about) can be the ultimate driver of loyalty and revenue. We cover: Whether you manage a boutique property, a luxury resort, or anything in between, this episode will give you the strategies and inspiration to turn every room into a guest magnet. 📌 Pro tip — It’s not about how much you spend, but how intentionally you design each moment your guest spends in their room. Follow us on Instagram - | |||
| How To Use ChatGPT At Your Hotel: A Guide To AI In Hospitality | 31 May 2023 | 00:48:46 | |
Welcome to a new episode on our Virtual GM channel! In today's video, we're exploring the intriguing intersection of AI and hospitality with the title "How to Use ChatGPT at Your Hotel: A Guide to AI in Hospitality". We're excited to bring you an insightful interview with ChatGPT, a state-of-the-art AI language model developed by OpenAI. This episode sheds light on how AI, particularly ChatGPT, can be leveraged to enhance the operations of your independent hotel. We delve into practical applications, such as utilizing AI for data analysis, improving marketing strategies, streamlining operations, and even enhancing guest experiences. ChatGPT provides innovative tips and suggestions that hoteliers can readily implement to stay at the forefront of this rapidly evolving industry. This unique dialogue is an eye-opener to the future of the hospitality industry, where AI is no longer a distant dream but a readily available tool. Watch the episode now and let ChatGPT navigate you through the promising opportunities AI presents in hotel management. Don't forget to like, share, and subscribe to our channel, Virtual GM, for more transformative insights and expert advice in the world of independent hotels. Let's journey together into the future of hospitality! Make your podcast work for your business - Listen to Podcasting AmplifiedPractical strategies to turn your podcast into a business growth engine. Listen on: Apple Podcasts Spotify Follow us on Instagram - | |||
| How Independent Hotels Win Big - A Conversation With BITAC CEO Rich Viola | 23 May 2023 | 00:39:27 | |
Welcome back to the Virtual GM Podcast, your one-stop resource for insights and advice tailored to hotel owners, general managers, and hospitality management companies. We're thrilled to welcome a pioneer of the hospitality industry - the CEO and Founder of BITAC Events, Rich Viola! With his vast knowledge and experience, Rich has a wealth of insights about independent hotels and their potential to win big in today's competitive market. In this exciting episode, we dive deep into the world of independent hotels. Rich shares some of his most effective strategies that independent hoteliers can implement to stay competitive and flourish. From branding to customer service, to maximizing the impact of events like BITAC, it's all in this episode. So, whether you're a hotel owner, general manager, or part of a hospitality management company, this episode is packed with nuggets of wisdom that can help you navigate today's dynamic hospitality landscape and set your property up for success. Remember to subscribe to our podcast on your preferred platform to ensure you never miss an episode filled with valuable insights. Also, don't forget to follow us on Instagram @VirtualGMpodcast for more exclusive content and updates. For more resources and information about how we can help elevate your property, visit us at www.thevibrantteam.com. Practical strategies to turn your podcast into a business growth engine. Listen on: Apple Podcasts Spotify The SafeWork Advantage PodcastMost workplaces react to violence—SafeWork Advantage shows employers how to prevent it. Listen on: Apple Podcasts Spotify Follow us on Instagram - | |||
| 4 Proven Ways To Prevent Angry Hotel Guests ⭐🥊 | 15 May 2023 | 00:50:00 | |
Hotel Owners & GMs: Difficult guests can sometimes be a challenge, right? Learn how to turn challenging situations into opportunities with our latest video: "5-Star Conflict Resolution: Dealing with Angry Guests in Your Hotel". Practical strategies to turn your podcast into a business growth engine. Listen on: Apple Podcasts Spotify The SafeWork Advantage PodcastMost workplaces react to violence—SafeWork Advantage shows employers how to prevent it. Listen on: Apple Podcasts Spotify Follow us on Instagram - | |||
| Transform Your Independent Hotel: 3 Proven Video Marketing Tactics with Vibrant Management 📹🌟 | 09 May 2023 | 00:53:17 | |
🏨 Independent Hotel Owners & GMs: Discover the ultimate video marketing tactics with Vibrant Management that will catapult your property's growth and make it the talk of the town! 🌟🚀 In this must-listen podcast episode, Cody Adent and Spencer Halford from Vibrant Management reveal the top 3 proven video marketing strategies that will attract more guests, increase bookings, and skyrocket your hotel's revenue. 💸📈 Join Cody and Spencer as they dive deep into the world of hotel video marketing and uncover the secrets to creating highly-engaging and captivating content that will set your independent property apart from the competition. 🔥🎧 ✅ The essential ingredients for a viral hotel video that will drive bookings! 📹💥 PLUS: Get ready for a bonus section where we discuss innovative promotion ideas for hotel marketing that will help you get the most out of your video content! 🚀🎯 Don't miss this chance to revolutionize your independent hotel's marketing strategy with these insider tips and tricks from Vibrant Management. Subscribe to the Vibrant Management Podcast now and stay ahead of the game with the latest news, insights, and hotel marketing advice, tailored just for hotel owners and GMs like YOU! 🎧🍿 Visit our website for more valuable resources: https://www.thevibrantteam.com/ And don't forget to follow our Instagram @VirtualGMpodcast for exclusive content, updates, and behind-the-scenes moments! #IndependentHotelMarketing #VideoMarketing #VibrantManagement #HotelPromotionIdeas #HotelOwners #HotelManagement #HotelGrowth Make your podcast work for your business - Listen to Podcasting AmplifiedPractical strategies to turn your podcast into a business growth engine. Listen on: Apple Podcasts Spotify The SafeWork Advantage PodcastMost workplaces react to violence—SafeWork Advantage shows employers how to prevent it. Listen on: Apple Podcasts Spotify Follow us on Instagram - | |||
| 4 Mistakes Every Hotel Makes and How To Avoid Them | 25 Apr 2023 | 00:55:03 | |
Welcome to another insightful episode of our audio podcast series! In this episode, we're revealing the top 4 mistakes that hotels often make and how you can avoid them to maximize success in the hospitality industry. ➡️ With the guidance of our Virtual GM, you'll discover:
💡Don't let these common mistakes hold your hotel business back! We'll be diving deep into each mistake, discussing why they occur and providing actionable solutions to help you stay ahead in the competitive hospitality market. 🎧 Make sure to subscribe to our podcast for more exclusive content and insights from our Virtual GM. Stay updated with the latest episodes that can help hotel owners and general managers succeed in the industry! 👍 If you found this episode helpful, please leave us a positive review and share it with fellow hotel owners and general managers who might benefit from this information. We appreciate your support and look forward to helping you achieve success in the hospitality industry. #HotelMistakes #VirtualGM #HotelOperations #HotelOwners #GeneralManagers #HospitalitySuccess #GuestExperience #CustomerSatisfaction Make your podcast work for your business - Listen to Podcasting AmplifiedPractical strategies to turn your podcast into a business growth engine. Listen on: Apple Podcasts Spotify The SafeWork Advantage PodcastMost workplaces react to violence—SafeWork Advantage shows employers how to prevent it. Listen on: Apple Podcasts Spotify Follow us on Instagram - | |||
| Top Hotel Marketing Hacks for 2023: Boost Your Revenue TODAY! 💸🏨 | 19 Apr 2023 | 00:50:11 | |
⚠️ ATTENTION Hotel Owners & GMs: Boost your hotel's online presence with these 4 game-changing website fixes that will skyrocket bookings and leave your competitors in the dust! 🚀📈 Don't miss this life-changing podcast episode packed with expert tips and insider secrets to transform your hotel website into a profit machine! 💰🔥 In today's groundbreaking audio episode, we reveal the top 4 strategies that successful hotel owners are using to revamp their websites, attract more guests, and generate massive revenue. Learn from industry leaders how to optimize your website and uncover hidden opportunities to grow your hotel business! 🌟📊 ✅ The #1 design mistake that's driving guests away – and how to fix it! 🖥️😱 Don't miss this chance to level up your hotel website and leave your competition in the dust. Subscribe now to the Vibrant Management Podcast and stay ahead of the game with the latest news, insights, and tips from the world of hospitality. Be sure to leave a review and share the podcast with fellow hotel owners, GMs, and decision-makers like YOU! 🎧🍿 #HotelWebsiteFixes #VibrantManagement #SUUHospitality #HotelOwners #HotelManagement #SEOforHotels" Practical strategies to turn your podcast into a business growth engine. Listen on: Apple Podcasts Spotify The SafeWork Advantage PodcastMost workplaces react to violence—SafeWork Advantage shows employers how to prevent it. Listen on: Apple Podcasts Spotify Follow us on Instagram - | |||
| Airbnb vs. Independent Hotels: How Direct Bookings Are Changing the Game | 10 Apr 2023 | 00:36:39 | |
🔥 Welcome to another exciting episode of the Virtual GM Podcast! In this episode, we dive deep into the fascinating world of direct bookings and how they are triumphing over Airbnb in the hospitality industry. We'll explore the reasons behind Airbnb's recent stock decline and how independent hotels are capitalizing on this shift in consumer preference. 🏨 At Vibrant Management, we specialize in managing, consulting, and marketing for independent hotels, and we're here to share our insights and expertise. ✨ 📌 In this episode, you'll learn:
Don't miss this opportunity to stay ahead in the ever-evolving hospitality landscape. Join us on the Virtual GM Podcast, brought to you by Vibrant Management, and let's transform your independent hotel business together! 🚀 Remember to 🌟 rate, 📣 share, and 💬 comment on our podcast for more tips and insights on running a successful independent hotel. Make your podcast work for your business - Listen to Podcasting AmplifiedPractical strategies to turn your podcast into a business growth engine. Listen on: Apple Podcasts Spotify Follow us on Instagram - | |||
| Inside Hospitality - What's Happening In 2023 | 03 Apr 2023 | 00:14:00 | |
"🚨 EXCLUSIVE: Uncover the jaw-dropping future of hospitality in 2023! 🚀💥 Discover mind-blowing innovations, controversial practices, and game-changing trends that are turning the industry upside down. What they don't want you to know will leave you speechless! 😱💼 Follow us on Instagram - | |||
| 3 Easy Ways To Enhance Hotel Guest Experience | 05 Mar 2023 | 00:07:01 | |
Welcome to the latest episode of our podcast for hotel owners and managers. In this episode, we discuss the top 3 easy ways to enhance the guest experience at your hotel. As hospitality professionals, we understand that providing a memorable stay for our guests is essential. That's why we're excited to share our top tips for enhancing the guest experience in this must-listen episode. We'll cover a range of topics in this episode, from the importance of personalized service to creating a warm and welcoming atmosphere for guests. We'll also discuss how to anticipate guest needs and go above and beyond their expectations to create a truly unforgettable stay. So, whether you're a hotel owner, manager, or just interested in the hospitality industry, this episode is for you. Tune in now to learn how you can take your guest experience to the next level and create lasting memories for your guests. Don't miss out on these simple yet effective tips for enhancing the guest experience! Follow us on Instagram - | |||
| 5 Social Media Updates Hotel Owners Need to Know to Boost Engagement and Reach | 25 Feb 2023 | 00:10:38 | |
Welcome to the latest episode of our podcast for hotel owners and managers. In this episode, we discuss the 5 essential social media updates that every hotel owner needs to know in order to maximize their impact and engagement. Social media is an ever-changing landscape, and it can be difficult to stay on top of the latest trends and updates. But fear not! We've done the research for you and are excited to share our top tips for staying ahead of the game. We cover a range of topics in this episode, from leveraging trending audio to get your videos found to using social media analytics to improve your reach and engagement. We'll explain why video isn't as important as it used to be and give you insights on how to use social media to brand your hotel and run successful promotions. So, whether you're a hotel owner, manager, or just interested in social media, this episode is for you. Tune in now to learn how you can update your social media strategy to reach a wider audience and increase engagement. Don't miss out on these essential tips for social media success! Follow us on Instagram - | |||
| 🎙️ Season 3, Episode 5 — Do More with Less: How Small Hotels Can Operate Like Big Brands — Without the Overhead | 28 Aug 2025 | 00:20:33 | |
In this episode, Cody and Meagan break down how small hotels can punch above their weight and deliver big-brand guest experiences without bloated costs or layers of management. We dive deep into: Whether you’re a boutique inn, an independent resort, or a small hotel looking to compete with the big players, this episode gives you the playbook for running lean, smart, and guest-focused. 📌 Pro tip — These principles aren’t about cutting corners; they’re about cutting waste so you can invest where it matters most: your guests. Follow us on Instagram - | |||
| Maximize Your Boutique Hotel's Potential with This Game-Changing Tool | 17 Feb 2023 | 00:18:55 | |
Welcome to the latest episode of our podcast for boutique hotel owners and managers. In this episode, we dive deep into Entrepreneurial Operating Systems (EOS), a powerful tool that has transformed the way we manage our hotels. We discuss how EOS has helped us to streamline our operations, maximize our profits, and accelerate our growth. We cover a range of topics, including how to run effective meetings, avoid pointless ones, and focus on what really matters to your hotel's success. Running a boutique hotel can be challenging, and that's why we're excited to share this tool with our listeners. By implementing EOS in your hotel management strategy, you can take your business to the next level and achieve success in the competitive hospitality industry. So, whether you're a boutique hotel owner, manager, or just interested in the hospitality industry, this podcast episode is a must-listen. Join us as we explore the power of Entrepreneurial Operating Systems and how it can help you transform your hotel business. Tune in now to learn more! Follow us on Instagram - | |||
| Revolutionize Your Hotel Business with These 4 Cutting-Edge Softwares | 08 Feb 2023 | 00:18:21 | |
Welcome to this episode of the independent hotel podcast where we explore the essential softwares that every independent and boutique hotel should be using. In this episode, Spencer Halford and Cody Adent of Vibrant Management will be your guides, sharing their wealth of knowledge and expertise on the subject. Vibrant Management is a leading hotel management company that operates throughout North America, and they have seen firsthand the impact these softwares can have on a hotel's revenue, overhead, and guest experience. Join Spencer and Cody as they discuss each of the 4 must-have softwares, explaining their features and benefits, and how they can help hotel owners and managers maximize their profits, reduce overhead, and provide an unforgettable guest experience. So, whether you're a hotel owner or manager, or just interested in the hotel industry, this episode of the independent hotel podcast is a must-listen. Tune in now to hear the latest on how to revolutionize your hotel business with the help of technology. Follow us on Instagram - | |||
| Experience Luxury at Cougar Ridge's Grand Lodge: A Virtual Tour | 23 Jan 2023 | 00:16:46 | |
Welcome to the latest episode of our podcast where we take you on a virtual tour of Cougar Ridge's Grand Lodge, a luxurious 5-star property located in the picturesque town of Torrey, UT, managed by Vibrant Management. This episode is a special one as it's very visual and we highly recommend to check it out on our YouTube channel. As a hotel owner, you understand the importance of providing your guests with a memorable experience, and that's exactly what Cougar Ridge's Grand Lodge offers. We take you through the property and highlight the exquisite craftsmanship and attention to detail that has been put into every aspect of the property. From the spacious and well-appointed guest rooms to the state-of-the-art amenities, beautiful outdoor spaces, and dining options available in town or we can cater a meal with a world class chef. We also talk about the location of the property, next to Capitol Reef National Park, which offers a diverse range of activities for guests to enjoy. And, of course, we cannot forget to mention our expertise as a management company, providing exceptional service and hospitality, and our focus on generating leads and revenue for your property. We hope you enjoy this audio tour and encourage you to check out the video tour on our YouTube channel to fully experience the beauty of Cougar Ridge's Grand Lodge. And if you're looking for a management company that can help you take your property to the next level, look no further than Vibrant Management. Follow us on Instagram - | |||
| Maximize Your Boutique Hotel's Potential: An Introduction to Using ChatGPT | 12 Jan 2023 | 00:07:40 | |
Welcome to the exciting world of ChatGPT, a powerful language model created by OpenAI. In this podcast episode, we will be discussing how ChatGPT can help boutique hotel owners to automate their social media presence and customer service. By using ChatGPT, you can save time and improve the overall customer experience, which can help you stand out from the competition and attract more guests. We will be talking about the ways in which ChatGPT can understand and respond to natural language, which means that it can understand the intent behind customer inquiries and provide relevant, helpful responses. This can make a huge difference in terms of customer satisfaction and can help you stand out from the competition. Additionally, ChatGPT can be used to generate social media posts that are more engaging and personalized, which can help you attract more guests and increase bookings. Another great feature of ChatGPT is that it can be integrated with other tools and platforms. For example, you can use it in conjunction with a chatbot to provide 24/7 customer service or integrate it with your website to provide instant responses to customer inquiries. This can help you provide an even better customer experience and make it easier for guests to book with your hotel. In this podcast episode, we will be showing you how to set up and use ChatGPT for your boutique hotel, including examples of how it can be used to generate engaging social media posts and personalized responses to customer inquiries. By the end of this episode, you'll have a better understanding of how ChatGPT can help grow your boutique hotel and take your customer service to the next level. Follow us on Instagram - | |||
| Learn from the Best: Tips on Hotel Marketing and Management from Vibrant Management's Cody Adent | 06 Jan 2023 | 00:24:52 | |
Welcome to the Vibrant Management podcast! In this episode, we're excited to bring you an interview with Cody Adent, President of Vibrant Management and author of the new book "Winning The Moment." Vibrant Management is a boutique hotel management and marketing company based in Utah. With a focus on elevating the guest experience and driving profitability for our clients, we have established ourselves as a leader in the industry. In this interview, Cody sits down with Spencer Halford, VP of Sales & Marketing at Vibrant Management, to discuss the inspiration behind his new book "Winning The Moment." This book chronicles the creation of Vibrant Management and the series of key decisions that have helped shape the company into the success it is today. As a leader in Utah tourism and hotel management, Cody shares valuable insights and tips on how to run a successful hotel business. Whether you're in the hospitality industry or looking to make a career change, this interview is a must-listen. We hope you enjoy this interview with Cody Adent and be sure to check out his new book "Winning The Moment" for even more valuable insights on hotel marketing and management. Thank you for listening and don't forget to subscribe to our podcast for more great content. Make your podcast work for your business - Listen to Podcasting AmplifiedPractical strategies to turn your podcast into a business growth engine. Listen on: Apple Podcasts Spotify Follow us on Instagram - | |||
| Running A Hotel - How To Have An Amazing Holiday Season | 13 Dec 2022 | 00:10:01 | |
The holiday season is a great time to make your hotel shine! With the right strategies and proper planning, you can turn this slow period of year into an opportunity for success. This video offers four essential tips that will help you bring in more business during the holiday season. From hosting special events to running promotions, discover how you can make the most out of this time and ensure a better holiday season for your hotel. Follow us on Instagram - | |||
| Running a Hotel - 3 Essentials For a Successful Offseason | 23 Nov 2022 | 00:10:57 | |
In this video, we explore the 3 essentials for running a successful boutique hotel during a slow off-season. We'll take you through the strategies and tips that make all the difference in getting your business ready for the busiest months. Follow us on Instagram - | |||
| What's Happening in Utah Hospitality - November 2022 | 16 Nov 2022 | 00:16:24 | |
What's Happening in Utah Hospitality - November 2022. Join Spencer & Cody as they discuss current events in hospitality in the state of Utah for November 2022. Follow us on Instagram - | |||
| Utah Tourism Conference Update + How To Become An Airbnb Superhost In Under 4 Months | 08 Nov 2022 | 00:12:09 | |
If you're an investment property owner, this video is for you! In under 4 months, you can become an Airbnb Superhost by doing 4, simple, easy tasks. But, is AirBnB the best use of your time? Follow us on Instagram - | |||
| What's Happening In Utah Hospitality 2022 | 22 Aug 2022 | 00:44:10 | |
Join Cody & Spencer as we discuss what's happening in some of Utah's most unique and amazing hospitality properties in 2022! Practical strategies to turn your podcast into a business growth engine. Listen on: Apple Podcasts Spotify The SafeWork Advantage PodcastMost workplaces react to violence—SafeWork Advantage shows employers how to prevent it. Listen on: Apple Podcasts Spotify Follow us on Instagram - | |||
| 🎙️ Season 3, Episode 4 — Brewing Innovation with Ted Ayliffe, CEO of Coulee Coffee | 21 Aug 2025 | 00:23:25 | |
🎙️ Season 3, Episode 4 — Brewing Innovation with Ted Ayliffe, CEO of Coulee Coffee In this episode, Cody is joined by Ted Ayliffe, the visionary CEO behind Coulee Coffee — a coffee company that’s changing the way hospitality delivers quality, consistency, and an unforgettable guest experience. Cody and Ted first crossed paths at BITAC Owners earlier this year, and it was immediately clear that Coulee Coffee wasn’t just another coffee brand — it’s a revolutionary product built for hotels, resorts, and any business that values top-tier taste with streamlined operations. From Coulee’s unique brewing approach to its focus on sustainability and brand experience, Ted shares how his team is helping properties serve a consistently incredible cup of coffee — every single time. 💻 Learn more:
🎁 Special Offer for Our Listeners — Use promo code VGM at checkout to receive $40 off your own personal Coulee Coffee device! ☕ If you’re in hospitality and want to elevate your coffee game, you won’t want to miss this one. Follow us on Instagram - | |||
| Expedia & OTA's - How To Make Them Work In Your Favor | 15 Aug 2022 | 00:31:05 | |
Cody & Spencer talk about Expedia. On the plus side, Expedia brings in a lot of business. They are one of the largest online travel agencies in the world and have a huge customer base. This means that you can reach a lot more people by listing your hotel on Expedia than you would if you just relied on your own website. Expedia also has a lot of clout with airlines and other hotel chains. This can be helpful when it comes to negotiating rates and getting discounts on travel. On the downside, Expedia does charge high commissions - up to 25% in some cases. This can take a big chunk out of your profits. And because Expedia is such a large company, they have a lot of negotiating power when it comes to rates. This means that you may not be able to get the best deal for your hotel if you list it on Expedia. So, what's the verdict? Is Expedia evil? Maybe not. But should you use them for your boutique hotel? That's a decision that only you can make. Consider the pros and cons carefully before you decide. Make your podcast work for your business - Listen to Podcasting AmplifiedPractical strategies to turn your podcast into a business growth engine. Listen on: Apple Podcasts Spotify Follow us on Instagram - | |||
| A Tour Of Our Properties And Why They're Amazing | 03 Aug 2022 | 00:41:51 | |
Working in hospitality is always an adventure, but working with boutique properties is always an experience. Join Spencer Halford and Cody Adent as they give a tour of our unique properties and what makes them so special. Make your podcast work for your business - Listen to Podcasting AmplifiedPractical strategies to turn your podcast into a business growth engine. Listen on: Apple Podcasts Spotify The SafeWork Advantage PodcastMost workplaces react to violence—SafeWork Advantage shows employers how to prevent it. Listen on: Apple Podcasts Spotify Follow us on Instagram - | |||
| How To Use Social Media As An Airbnb, VRBO, or Boutique Hotel (Any Why It Matters!) | 28 Jul 2022 | 00:50:31 | |
Cody & Spencer sit down with SUU Hospitality Student and Vibrant Management Social Media Manager, Kyle Aldridge, to discuss the latest trends on Social Media, including TikTok, Reels, and how to grow with video without spending a cent on ads. Make your podcast work for your business - Listen to Podcasting AmplifiedPractical strategies to turn your podcast into a business growth engine. Listen on: Apple Podcasts Spotify The SafeWork Advantage PodcastMost workplaces react to violence—SafeWork Advantage shows employers how to prevent it. Listen on: Apple Podcasts Spotify Follow us on Instagram - | |||
| Why Hospitality Matters in 2022 - A Conversation With Our Intern | 19 Jul 2022 | 00:57:46 | |
Cody Adent and Spencer Halford sit down with Vibrant Management Intern Emree Olsen and discuss how we all got into Hospitality. The group discusses unique ways to grow a startup Boutique Hotel, develop its brand, and why that brand matters. Practical strategies to turn your podcast into a business growth engine. Listen on: Apple Podcasts Spotify The SafeWork Advantage PodcastMost workplaces react to violence—SafeWork Advantage shows employers how to prevent it. Listen on: Apple Podcasts Spotify Follow us on Instagram - | |||
| Tools You Need To Get Started In Hospitality | 12 Jul 2022 | 00:51:17 | |
Welcome to the first episode of Virtual GM! Join Cody Adent, President of Vibrant Management, and Spencer Halford VP of Marketing at Vibrant Management. Vibrant Management was built by generational Hoteliers to manage the #1 Hilton Curio (Cliffrose in Springdale, UT) in the United States, and has grown to be one of the primer management companies in the rocky mountain west. Practical strategies to turn your podcast into a business growth engine. Listen on: Apple Podcasts Spotify The SafeWork Advantage PodcastMost workplaces react to violence—SafeWork Advantage shows employers how to prevent it. Listen on: Apple Podcasts Spotify Follow us on Instagram - | |||
| How To Build a Hotel Website | 14 Jun 2022 | 00:07:51 | |
Knowing where to turn to start your hotel website can be really intimidating. You can have the best property in your area and no one will ever know, because your website does a terrible job showing the property. Instead of getting a cheap booking on your website, you'll lose 20% of revenue to Expedia or Booking.com because you failed to have a website that can convert your guest. Check out this episode to learn a few ways you can optimize your boutique hotel website so you get more bookings, and have a higher room value because your website is selling for you! Follow us on Instagram - | |||
| 🎙️ Season 3, Episode 3 — BITAC Owners, HOTEC, and the Coolest Coffee Company Ever | 14 Aug 2025 | 00:13:55 | |
In this episode, Cody shares highlights from his recent hospitality event double-header — kicking things off at BITAC Owners in Tucson, Arizona, held at the stunning JW Marriott Tucson Starr Pass, and wrapping up with his first-ever HOTEC at the iconic Fairmont Scottsdale Princess. These events were packed with incredible people, fresh ideas, and unforgettable experiences that are shaping the future of independent hospitality. But one standout moment? Discovering the coolest coffee company ever — Coulee Coffee ☕️ From the coffee branding to the taste, Cody was hooked — and that’s why we’re bringing Coulee founder Ted Ayliffe on for Episode 4! 💻 Learn more:
📍 And be sure to check out these stunning venues:
🚨 Episode 4 Preview: Don’t miss our next episode featuring Ted Ayliffe, where we dig into the story behind Coulee Coffee! Follow us on Instagram - | |||
| 🎙️ Season 3, Episode 2 — Behind the Scenes: How We’ve Created 100+ Episodes with BlueForm Media | 07 Aug 2025 | 00:36:35 | |
Ever wondered how we’ve managed to consistently produce high-quality podcast content week after week? This week, Cody is pulling back the curtain to reveal the secret sauce behind our success: BlueForm Media 🎥🎬 In this special episode, Cody sits down with Blake Norton, co-founder of BlueForm Media, to talk about the power of content creation, the importance of consistency, and how BlueForm makes it all happen — from editing to publishing to keeping our brand sharp and professional. BlueForm Media is led by Blake Norton and Mallory Roberts, and they’ve been our production partners from the very beginning. Whether you're just thinking about launching a podcast, creating video content, or leveling up your brand, BlueForm is who you want in your corner. 💡 Thinking of launching your own podcast or video brand? 📌 Learn more: blueformmedia.com 🎧 Like, follow, and share this episode with someone who’s ready to tell their story through content. Follow us on Instagram - | |||
| 🎉 Season 3, Episode 1 — Welcome Back! The Top 5 Most Downloaded Episodes of Season 2 | 31 Jul 2025 | 00:15:04 | |
We’re back! 🎙️ It’s hard to believe we’re already kicking off Season 3 of the VGM Podcast — and we’re so excited to have you along for the ride. To celebrate, Cody is flying solo in this episode to recap the Top 5 Most Downloaded Episodes from Season 2. Whether you’re a long-time listener or just joining us, these five episodes were the fan favorites that delivered the most value, insight, and real talk about what it takes to succeed in hospitality. 🎯 Here are the Top 5 Episodes from Season 2:
This episode is a perfect place to start if you're new to the podcast — and a great refresher if you’ve been with us since day one. Let’s get this new season started! 💥 🎧 Listen, Subscribe, and Leave a Review — it helps more independent hoteliers find us! Follow us on Instagram - | |||
| Episode 52: Season 2 Finale — Cody Answers Your Top 5 Questions | 24 Jul 2025 | 00:13:25 | |
To close out an incredible Season 2, Cody is flying solo and answering the top 5 questions from our listeners this year:
It’s been an amazing ride filled with inspiring guests, game-changing tools, and behind-the-scenes moments. 🎧 Thank you to all of our listeners for tuning in, sharing, and growing with us. Follow us on Instagram - | |||
| 🎙️ Episode 51: Our Secret Revenue Management Strategy | 17 Jul 2025 | 00:16:46 | |
In this episode, Cody and Meagan pull back the curtain on Vibrant’s proven approach to revenue management—but here’s the catch: No teasers. No hints. 💡 This episode is packed with real-world advice and tactics that actually work—but only for those who tune in. 🎧 Listen now to hear the exact process that helps our team stay ahead of the curve in a competitive market. Follow us on Instagram - | |||
| 🎙️ Episode 50: The 6 Tools You Need to Get Started in Hospitality | 10 Jul 2025 | 00:30:16 | |
In this episode, Cody and Meagan break down the six most essential tools every aspiring hotelier, property manager, or vacation rental owner needs to launch and run a successful hospitality business. Whether you're opening your first boutique property or scaling your short-term rental portfolio, this episode covers the foundational systems and services to prioritize. 🔧 The Big Six Tools:
🎯 Whether you're just getting started or looking to tighten up your tech stack, this episode delivers a concise, actionable checklist to make sure you’ve got the right tools in place. Follow us on Instagram - | |||
| Episode 49: From Dishwasher to Icon – Rick Ueno on Hospitality Leadership & the Independent Hotel Show Miami | 03 Jul 2025 | 00:28:11 | |
In this exciting episode, Cody sits down with Rick Ueno, the legendary General Manager of W South Beach, to talk all things hospitality, leadership, and the upcoming Independent Hotel Show Miami happening September 17–18 at the Miami Beach Convention Center. 🎧 Listen in as Rick shares:
🏨 About Rick Ueno
🎟 Why You Should Attend Independent Hotel Show Miami
🗓️ Register Now: Independent Hotel Show Miami – Sept 17–18 Key Takeaways: Links & Resources: Follow us on Instagram - | |||
| 🎃 Episode 14: Scare Screen Picks: Cody’s Top 5 Halloween Movies (with IMDB links!) | 30 Oct 2025 | 00:10:46 | |
Just in time for Halloween, Cody gets spooky and shares his top 5 all-time Halloween movies. These are films that deliver chills, laughs, nostalgia—and a little bit of magic for the season. Here’s the lineup:
Cody talks about what makes each film special—the scares, the heart, the laughs—and why each holds a spot on their Halloween watchlist. Whether you prefer full horror, family fun, or quirky fantasy, this episode has something for everyone falling under the Halloween moonlight. Follow us on Instagram - | |||
| Episode 48: Hotel Design Deep Dive – HD Expo Recap & Creative Inspiration with Cody | 26 Jun 2025 | 00:17:38 | |
In this solo episode, Cody dives into one of his favorite parts of the hospitality world: hotel design 🎨🛏️ Fresh off his trip to HD Expo in Las Vegas (link), Cody shares insights, trends, and takeaways from one of the biggest design events in hospitality. Whether you're opening a new property, refreshing a space, or dreaming about your next renovation—this episode is for you. 🏨 Designing with Intention They walked the floor, explored the latest in design trends, and got inspired by:
🎉 Ran Into Some Friends… 💡 Why Hotel Design Matters
Takeaways: Links & Resources: Follow us on Instagram - | |||
| Episode 47: Behind the Curtain + Our Most Downloaded Episode Ever – Expedia & OTAs | 22 May 2025 | 00:27:49 | |
In this very special episode of the Vibrant Voice, Cody and Meagan pull back the curtain on something a little more personal: their relationship—as partners in life and in business. 🎙️ Real Talk:
Whether you work with your partner or are just curious how they make it work, this honest conversation is all about balance, boundaries, and building something together. 🎁 BONUS VALUE DROP ➡️ Expedia & OTA’s – How To Make Them Work In Your Favor In this bonus replay, Cody breaks down:
📈 If you’ve ever felt frustrated with OTA commissions or how to stand out on those platforms—this is the episode you can’t miss. 💬 Whether you’re tuning in for the relationship realness or a tactical replay that will move the needle in your business—you’ll walk away with something that inspires. Links & Resources: Follow us on Instagram - | |||
| Episode 46: All the Exciting Updates with Akia – Guest Communication Just Got Smarter | 15 May 2025 | 00:21:49 | |
In this episode of the Vibrant Voice, Cody & Meagan dive into one of their favorite hospitality tech tools—Akia—and share all the latest updates and features that are helping hoteliers deliver better guest experiences, streamline operations, and drive more revenue. 💬 What is Akia? 🔧 What’s New with Akia?
🎯 Why We Love It 💡 Pro Tip: Start using Akia’s automation tools for pre-arrival messages, late check-out offers, or even restaurant reservations—and watch how it changes your operations overnight. 🎧 Tune in now to hear how you can take your guest experience to the next level with Akia—and get inspired to make communication a superpower at your property. Links & Resources: Follow us on Instagram - | |||
| Episode 45: Our Favorite Summer Vacation Spots – Sun, Sand, & Serenity | 08 May 2025 | 00:33:01 | |
In this sun-soaked episode of the Vibrant Voice, Cody & Meagan are kicking off summer vibes early by sharing their all-time favorite summer vacation spots. Whether you’re craving coastal luxury, desert relaxation, or a mountain escape, we’ve got the perfect list of destinations that will inspire your next getaway—or give your property some hospitality ideas worth stealing. 🌞 What We Cover in This Episode: 🌵 The Arizona Biltmore – Link 🏖️ The Waterfront Beach Resort, Huntington Beach – Link 🌄 Cliffrose Lodge, Zion National Park – Link 🌴 The Senna House, Scottsdale – Link 🌲 Whispering Woods Condos, Welches, Oregon – Link 🔥 Whether you're planning your own summer escape or looking for guest experience inspiration to bring to your property, this episode is packed with ideas to elevate hospitality and vacation vibes. 🎧 Tune in now and start dreaming up your perfect summer getaway! Follow us on Instagram - | |||
| Episode 44: The Must-Attend Hospitality Events of 2025 + BITAC Recap | 01 May 2025 | 00:30:20 | |
In this episode, Cody & Meagan dive into Cody’s recent trip to BITAC Sales & Marketing, held at the stunning Fairmont Grand Del Mar in San Diego. From powerful networking moments to cutting-edge discussions in hospitality sales and marketing, Cody shares his key takeaways from this exclusive event. Then we shift gears to help YOU plan your 2025 hospitality calendar by breaking down the top industry events you absolutely can’t miss this year. 🎙 What We Cover in This Episode:
✨ Whether you're a boutique hotel owner, GM, or in sales & marketing, these events offer unmatched insight and networking. Plus, they’re a ton of fun. 🎧 Listen now to get the inside scoop and start planning your hospitality year right! Follow us on Instagram - | |||
| Episode 43: The Ultimate Family Adventure at Cliff Dwellers Lodge | 24 Apr 2025 | 00:22:31 | |
In this episode, Cody & Meagan dive into the best family adventure you can plan this summer—a trip to Cliff Dwellers Lodge! Nestled near Lees Ferry and Horseshoe Bend, this spot offers unparalleled outdoor experiences, breathtaking scenery, and activities the whole family will love. 🎙 What You’ll Discover in This Episode: From thrilling outdoor adventures to relaxing in stunning desert landscapes, Cliff Dwellers Lodge offers something for everyone. If you're looking to make incredible memories this summer, this is the place to be! 🌟 Book your adventure today: Follow us on Instagram - | |||
| Episode 42: Hotel Pontotoc – Memphis’ Newest Boutique Gem | 17 Apr 2025 | 00:20:40 | |
In this episode, Cody & Meagan dive into the exciting grand opening of Hotel Pontotoc and its signature bar, The Dame, launching April 21st in Downtown Memphis! 🎙 What You’ll Learn in This Episode: Memphis is getting a new must-visit destination, and we’re here to tell you why Hotel Pontotoc should be on your travel radar! 🌟 Book your stay and experience the perfect blend of past & present at Hotel Pontotoc! Follow us on Instagram - | |||
| Episode 41: Preparing Your Property for Easter & Spring Break Guests | 10 Apr 2025 | 00:19:51 | |
In this episode, Cody & Meagan break down everything you need to do to ensure your property is ready for guests visiting during Easter and Spring Break. These seasons bring an influx of travelers looking for memorable stays, and it's crucial to be prepared! 🎙 What You’ll Learn in This Episode: With these practical and strategic tips, you’ll be fully prepared to give your guests an unforgettable stay this season! 🚀 Make sure your property is guest-ready for one of the busiest travel times of the year! Follow us on Instagram - | |||
| Episode 40: Elevating Hospitality with Dina Belon-Sayre, President of Staypineapple | 03 Apr 2025 | 00:27:36 | |
In this episode, Cody sits down with Dina Belon-Sayre, the President of Staypineapple Hotels and fellow Board Member of the Independent Hotel Show Miami, to dive into the future of hospitality, leadership, and industry advocacy. 🎙 What You’ll Learn in This Episode: 🏆 Dina has been recognized as one of the Top 50 Women Leaders in Hospitality (2023 & 2024) and was featured on The Boutique Hotelier’s Power List of Industry Titans (2024). Her expertise in guest experience, leadership, and industry mentorship makes this episode a must-listen for hoteliers, entrepreneurs, and hospitality professionals. 🔗 Learn more about:
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| Episode 39: The Future of Hospitality with AI – Featuring Logan Nicholson of Talsey AI | 27 Mar 2025 | 00:48:40 | |
In this episode, Cody sits down with Logan Nicholson, the founder of Talsey AI, to discuss how artificial intelligence is transforming the hospitality industry. Logan launched Talsey AI from the thriving tech hub of Salt Lake City, UT, with a mission to bring the spirit of hospitality into hotel technology. With a background in tech and marketing, he has built a cutting-edge platform designed to enhance both the guest experience and hotelier operations. 🧠 What You’ll Learn in This Episode:
Logan brings game-changing insights into the power of AI in hospitality and how tools like Talsey AI are helping properties of all sizes increase revenue, improve guest satisfaction, and stay ahead of the competition. 🔗 Learn more about Talsey AI: https://www.talsey.com/ 🔗 Connet with Logan: https://www.linkedin.com/in/logannicholson00/ 🔗 Email: logan@talsey.com Make your podcast work for your business - Listen to Podcasting AmplifiedPractical strategies to turn your podcast into a business growth engine. Listen on: Apple Podcasts Spotify Follow us on Instagram - | |||
| Season 3, Episode 13: The Top 5 Digital Must-Haves to Maximize Your Property’s Success | 23 Oct 2025 | 00:20:36 | |
In this episode, Cody breaks down the Top 5 Digital Must-Haves every hotel, resort, and boutique property needs to thrive in today’s hospitality landscape. Whether you’re a small independent inn or managing multiple properties, these digital essentials will help you drive bookings, boost visibility, and stay ahead of the competition. From building a high-converting website to mastering your review strategy and leveraging paid ads, Cody shares real, actionable steps you can implement today to strengthen your digital presence and grow revenue. 💻 The 5 Digital Must-Haves
🧭 Key Takeaways
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