VIB : Very Important Business – Details, episodes & analysis

Very Important Business (VIB) is the weekly podcast giving you the unvarnished truth - from two founders - about what it's really like running a business.

Each week, Carl Partridge (ex-Capital Radio broadcaster, BBC comedy writer, two-time tech founder) and Emily Bendell (founder & CEO of Bluebella) take an honest look at one of the key challenges every founder faces: hiring, firing, raising investment, being a good boss - and, in some cases, a bad one. They're joined by top founders, investors and partners for down-to-earth advice - and they're not shy about calling them out if the advice doesn't ring true.

No humblebragging. No polished LinkedIn takes. Just the stuff that actually happens when you're building a business - the war stories, the mistakes, the things nobody tells you until it's too late.

And they promise to never, ever, take themselves too seriously. Business, without the B.S. Find them at vib.show.

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