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Explore every episode of the podcast Vertical Farming Podcast - Conversations with CEOs, Founders & Leaders in AgTech & CEA

Dive into the complete episode list for Vertical Farming Podcast - Conversations with CEOs, Founders & Leaders in AgTech & CEA. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
S11E142 Junell Abdi/GEIA.AI - From IT Architect to AI AgTech Innovator06 Sep 202400:50:51

In this episode, I speak with Junell Abdi, the Founder and CTO of GEIA.AI. We first met at the Indoor Agtech Summit in Chicago, and I was immediately impressed by his innovative approach to indoor farming. Junell shares his journey from being a city boy in Israel to moving to Hungary and starting GEIA.AI. He talks about the challenges and triumphs of pitching his startup on a big stage and the importance of small startups in the Agtech space. His passion for automating and improving farming efficiency is truly inspiring, and his story is a testament to the power of curiosity and self-learning.

Junell dives into the technology behind GEIA.AI, explaining how his system uses sensors and automation to help farmers, both big and small, optimize their growing environments. He shares fascinating anecdotes about his early experiments with aquaponics and the development of his IoT-based solutions. Whether you're a tech enthusiast or someone interested in sustainable farming, Junell's insights into the future of vertical farming and the role of AI in agriculture will captivate you.

Join us for a conversation that blends technology, innovation, and a genuine love for making farming more efficient and accessible.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

5:21 Leonardo da Vinci's Influence on Junell

8:17 Junell's Childhood Memories of Fresh Produce

10:35 Junell's Journey into Vertical Farming

15:53 GEIA’s Evolution and Target Market

18:46 GEIA’s Technology and Automation Solutions

22:21 Advanced Sensor Integration

24:08 IoT Ecosystem in Growing Environments

27:04 Data Overwhelm in IoT

31:51 GEIA Hub Knowledge Sharing Community

33:57 Integrating Robotics with GEIA

41:07 Philosophical Approach to Plant Lighting Automation

Tweetable Quotes"I always had to autodidact, always learning by myself. When I did that server, that was the first journey of me on the Internet. I decided to make my own servers and became a data host ever since.""We lived in Haifa, just 50 meters from the market, so fresh veggies and fruits were always near us. My father, an artist, had a small garden in the city where I planted tomatoes and cucumbers. Those early experiences shaped my love for being close to the source of food.""The toughest thing as a startup is the chicken and egg issue. We invest a lot of time and resources, but to build up further, especially in marketing, we need more investment. Finding investors is not easy these days."Resources Mentioned

Website - https://geia.ai

LinkedIn - https://www.linkedin.com/in/junell-/

Connect With Us

VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast

VFP Twitter - https://twitter.com/VerticalFarmPod

VFP Instagram - https://www.instagram.com/direct/inbox/

VFP Facebook - https://www.facebook.com/VerticalFarmPod

Subscribe to our newsletters!

AgTech Digest - https://agtechdigest.com

The Indoor Farmer - https://www.indoorverticalfarm.com/

Horti-Gen Insights - https://www.hortigeninsights.com/

🎙️🎙️🎙️

Podcast Production and Marketing by FullCast

Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/

Mentioned in this episode:

CEA Summit East 2024

CEA Summit East 2024

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S11E141 Scott Massey/Anu - How Anu is Transforming Health Through Homegrown Produce31 Aug 202401:00:32

In this episode, I speak with Scott Massey, the CEO and co-founder of Anu, who returns to share his journey and the exciting developments since our last conversation. Scott dives into the evolution of Anu, formerly known as GrowPod, and how their mission to empower individuals and communities to produce pure, self-sufficient produce has sharpened over time. We discuss the challenges and rewards of attending industry events, the importance of making strategic decisions, and the impact of their innovative technology on both residential and commercial vertical farming.

Scott also opens up about the rebranding process, the significance of their partnerships, and the future of modular, rapidly deployable growing systems. His insights into the food-as-medicine movement and the role of technology in enhancing food security are particularly compelling. Whether you're a startup founder, a tech enthusiast, or someone interested in sustainable agriculture, this episode offers valuable perspectives and practical advice.

Join us for a candid and inspiring conversation that highlights the intersection of technology, health, and sustainability.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

5:42 Consumer Experience Focus

8:45 Core Theme

10:44 Business Ideas

14:26 Business Ideas

18:14 Core Investment Thesis at Land Betterment

22:18 Vision for Future Partnerships and Collaborations

28:36 Integration of Nature in Dwellings

30:08 Appliance Placement

32:10 User Verticals

36:02 Leadership Inspiration

39:00 Indoor Agtech Events

43:41 Indoor Agriculture Innovation

Tweetable Quotes"Anu is a health and wellness brand that seeks to empower individuals and communities to become self-sufficient in the production of pure produce.""We are not just a box that grows food and does so profitably and efficiently. We are a machine that makes health accessible through food that is produced.""The best technology is the one that the operator does not even know exists; it's so seamless into the user experience that it becomes non-obvious."Resources Mentioned

Website - https://www.growanu.com/

LinkedIn - https://www.linkedin.com/in/scott-massey-755419b9/

Connect With Us

VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast

VFP Twitter - https://twitter.com/VerticalFarmPod

VFP Instagram - https://www.instagram.com/direct/inbox/

VFP Facebook - https://www.facebook.com/VerticalFarmPod

Subscribe to our newsletters!

AgTech Digest - https://agtechdigest.com

The Indoor Farmer - https://www.indoorverticalfarm.com/

Horti-Gen Insights - https://www.hortigeninsights.com/

🎙️🎙️🎙️

Podcast Production and Marketing by FullCast

Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/

Mentioned in this episode:

CEA Summit East 2024

CEA Summit East 2024

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S10E133 Matt Lohr/Secretary of Agriculture - Virginia Goes All-In on Indoor Farming24 May 202400:37:15

In this episode, I speak with Matt Lohr, Virginia's Secretary of Agriculture and Forestry, who brings a wealth of knowledge and a deep passion for agriculture. Matt shares his journey as a fifth-generation farmer from the Shenandoah Valley and how his early experiences on the farm with his grandfather shaped his love for the land and conservation. We dive into his varied career, from local public service roles to leading the Natural Resources Conservation Service at the USDA, and how these experiences have fueled his commitment to supporting the agricultural industry. Matt's stories about preserving his family's farming legacy and the importance of connecting people to the source of their food are truly heartwarming.

We also explore Virginia's ambitious goals in the Controlled Environment Agriculture (CEA) space, driven by Governor Youngkin's vision to make the state a leader in indoor farming. Matt discusses the strategic advantages Virginia offers, from its geographical location to state investments and educational initiatives. He highlights the exciting developments in CEA, including innovative technologies and partnerships that are transforming the industry. Whether you're a seasoned farmer, an urban dweller curious about where your food comes from, or someone interested in the future of agriculture, this episode offers valuable insights and inspiration. Join us for a conversation that celebrates the past, present, and future of farming in Virginia.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

00:05:51: Importance of Local Food and Indoor Farming

00:09:39: Becoming Secretary of Agriculture and Forestry

00:13:35: Virginia's Commitment to Controlled Environment Agriculture (CEA)

00:21:34: Diverse CEA Companies in Virginia

00:27:08: Tough Questions and Economic Challenges

00:29:37: Energy Demands in CEA

00:29:55: Message to CEA Leaders and Innovator

Tweetable Quotes"I'm a fifth-generation farmer in the Shenandoah Valley of Virginia, which is one of the breadbaskets of the country when it comes to ag production. Rockingham County is one of the top 30 or 40 counties in the country for ag production. Farming and agriculture have been my life. As a young child, I remember my earliest memories were walking alongside my grandfather on the farm and learning a love of the land and conservation. We have conservation easements on our farm to ensure my kids can be the sixth generation. Agriculture is in my life, and every part of my career over the last 30 years has been directly tied back to supporting the agricultural industry.""I grew up in a family where public service was stressed from day one. My father was very active with church and the Ruittian club, a service club community. My parents were active in the volunteer rescue squad and fire department for their entire career. I grew up around people who served. My first chance to serve was as a state international officer for the FFA organization, Future Farmers of America. I took a year out of college for both the state and then another year out as a national officer, dedicating my time for two years serving the ag industry, speaking in schools and communities, and lobbying for agriculture. I learned pretty early on that I wanted to have a career in advocacy and public service.""We have around 20 CEA companies in Virginia, and I've visited all of them. They all have their own secret sauce, whether it's a vertical farm or a greenhouse, the type of lighting or automation, or the types of products they're producing. The technology is incredible. I'm very excited to travel to Amsterdam for Greentech in June. The Dutch are the world leaders in greenhouse and food production, and they've got a great story to tell. The technology piece has been the most exciting. We have companies of all sizes, from the large ones like Plenty and AeroFarms to smaller ones like Beanstalk in Fairfax County. It's great to see how they are all different but serve a great purpose."Connect With Us

VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast

VFP Twitter - https://twitter.com/VerticalFarmPod

VFP Instagram - https://www.instagram.com/direct/inbox/

VFP Facebook - https://www.facebook.com/VerticalFarmPod

Subscribe to our newsletters!

AgTech Digest - https://agtechdigest.com

The Indoor Farmer - https://www.indoorverticalfarm.com/

Horti-Gen Insights - https://www.hortigeninsights.com/

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

🎙️🎙️🎙️

Podcast Production and Marketing by FullCast

Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S4E43: Samantha Johnson - Nudging Students into an Aquaponics Tank29 Oct 202100:59:20

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show Samantha Johnson. Samantha is the Director of Aquaponics Programs at Commonwealth Charter Academy, a top accredited K through 12 public cyber charter school located in Pennsylvania. Samantha is a highly skilled and student-focused leader who possesses a strong commitment to the development of students and staff through differentiated, innovative and individualized learning experiences

Today, Harry and Samantha talk about the work she is doing educating young men and women on the AgTech industry, specifically through the aquaponics program at CCA. She talks about the partnerships CCA has with AeroFarms and Vertical Harvest and the goals they are striving to achieve together. Samantha also speaks to the importance she places on preparing her students for the professional world and the challenges they are likely to face in the vertical farming space. Finally, Samantha discusses what continues to motivate and drive her throughout her teaching and vertical farming journey.

Episode Sponsor

CULTIVATD

Freight Farms

Key Takeaways



  • 01:13 – Harry welcomes to the show Samantha Johnson, who joins the show to discuss her background in education and the challenges COVID-19 has brought to her profession


  • 10:36 – Commonwealth Charter Academy


  • 12:23 – Samantha’s vertical farming origin story


  • 18:07 – Partnering with AeroFarms and Vertical Harvest


  • 19:40 – Student feedback on the Aquaponics Program


  • 26:49 – Learning through mistakes


  • 31:23 – Changes and trends Samantha has noticed in the vertical farming industry


  • 35:48 – Companies and organizations Samantha would like to partner with in the future


  • 39:51 – Challenges in AgTech and education


  • 46:39 – Something Samantha has changed her mind about recently


  • 48:49 – What motivates and drives Samantha


  • 51:59 – Harry thanks Samantha for joining the show and let’s listeners know where they can learn more about CCA and connect with Samantha


Tweetable Quotes


“Commonwealth Charter Academy is a public cyber charter school located in Pennsylvania. We have numerous building across the state because, although we’re a cyber school, we very much understand that some learners learn best in person or even in a blended model.” (10:41) (Samantha)


“Our school itself is very large. We’re up to about sixteen to seventeen thousand students and our mantra is workforce development. We want students to have skills necessary to either enter the workforce after they graduate. Or, if they want to go to college, we want to help them through that entire process from start to finish.” (11:27) (Samantha)


“At the end of the day, I want to give them skills that they can use when they graduate. And there are some basic ones that everyone needs to know. You have to show up on time. You have to show up appropriately dressed. Those kind of very basic skills.” (25:07) (Samantha)


“I feel like the vertical farming industry changes a mile a minute.” (31:31) (Samantha)


“For us it’s more how do we make sure that we meet the needs of all of our students, and on top of that we work with community members too.” (46:11) (Samantha)


Links Mentioned


Samantha’s LinkedIn


Sponsor Info:


Cultivatd Website


Cultivatd Instagram


Cultivatd’s Twitter


Cultivatd’s Facebook


Freight Farms Website

Freight Farms Facebook


Freight Farms Twitter


🎙️🎙️🎙️


Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S4E42: Rosario Iacono - What a Tomato Should Be16 Oct 202100:55:21

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show Rosario Iacono. Rosario is the Founder of Kasveista, a concept stage startup aiming to produce open-source seeds and seedlings for vertical farming. Their goal is to help modern vertical farms expand their range of products by providing seeds and seedlings of tomato of varieties specifically selected for vertical farming.

Today, Harry and Rosario talk about the incredible work Rosario is doing at Kasveista and why he chose to focus on the tomatoes as his first crop. Rosario talks about the incredibly vast varieties of tomatoes and shares tips for those who want to grow tomatoes at home. They explain the open source model and why it’s critical to Rosario’s business. Finally, Rosario talks about what’s next for Kasveista, what excites him about the future and how we can educate the masses on vertical farming.

Episode Sponsor

CULTIVATD

Freight Farms

Key Takeaways


  • 05:02 – Harry welcomes to the show Rosario Iacono, who joins the show to discuss his company, Kasveista, and his vertical farming origin story


  • 11:13 – The incredible vast variety of tomatoes


  • 16:18 – Tips for people growing tomatoes at home


  • 17:01 – What Rosario has discovered about tomatoes throughout the years


  • 20:54 – Intensive research and experimentation in vertical farming


  • 28:24 – Rosario’s team at Kasveista


  • 31:59 – The Open Source Model explained and why it is so critical


  • 39:44 – Surprises and challenges from Rosario’s vertical farming journey


  • 44:27 – What’s next for Kasveista


  • 47:54 – Something Rosario has changed his mind about recently


  • 51:52 – Harry thanks Rosario for joining the show and let’s listeners know where they can learn more about Kasveista and connect with Rosario


Tweetable Quotes


“I was getting tomatoes from Sicily in London. But there is no compromise. You either make a tomato that can travel for sixteen hour on a truck, or you make a tasty tomato.” (09:42) (Rosario


“What I learned is you can influence a lot of the taste and you can change a lot by the techniques you use to grow the tomatoes.” (17:47) (Rosario)


“I try to not think about what a tomato is. I try to think in terms of what a tomato should be now and redraw it from scratch.” (19:01) (Rosario)


“Everyone should have access to food. And access to food is access to seeds.” (34:39) (Rosario)


“Assuming we can get the funding, I have many ideas that I would like to see happening. First of all, expanding to more and more crops that can be grown in vertical farming. I see the world asking for it.” (44:42) (Rosario)


“I think where the education could really start is at school. I think children are really the key to make vertical farming cool. Because through children, you educate their parents.” (49:36) (Rosario)


Links Mentioned


Rosario’s LinkedIn


Kasveista Website


Kasveista Instagram


Kasveista Facebook


Sponsor Info:


Cultivatd Website


Cultivatd Instagram


Cultivatd’s Twitter


Cultivatd’s Facebook


Freight Farms Website

Freight Farms Facebook


Freight Farms Twitter


🎙️🎙️🎙️


Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S4E41: Craig Hurlbert - Going Slow To Go Fast01 Oct 202100:57:42

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show, co- founder & co-CEO at Local Bounti, Craig Hurlbert. Local Bounti is an organization that strives to deliver the freshest, locally grown produce in your neighborhood. Local Bounti sustainably grows fresh greens and herbs 365 days a year in their greenhouses, using 90% less water and 90% less land than conventional agriculture.

Today, Harry and Craig talk about Craig’s extensive background in energy, from his time at General Electric (GE) to the origins of Local Bounti. Craig discusses the recent extreme weather and climate and how it has impacted the Controlled Environment Agriculture (CEA) industry. Craig shares his views on leadership and why he chooses to lead through a centralized vision and goal. Finally, Craig speaks to the work Local Bounti is doing to support the UN’s Sustainable Development Goals and why he’s rooting for all of his competitors in the CEA industry.

Episode Sponsor

CULTIVATD

Freight Farms

Key Takeaways


  • 01:14 – Harry welcomes to the show Craig Hurlbert, who joins the show to discuss his background in energy and the challenges we’re facing with the recent extreme weather and climate


  • 10:12 – Mentors that shaped Craig’s career trajectory


  • 14:45 – How Craig met his fellow co-founder, Travis Joyner and how their partnership has evolved


  • 18:21 – Leading through foresight and vision


  • 19:34 – Local Bounti’s origin story


  • 25:10 – Key factors in scaling a business


  • 28:53 – Working remotely vs. working in the office


  • 32:12 – Lessons Craig learned throughout his journey at Local Bounti


  • 35:52 – Supporting the UN’s Sustainable Development Goals (SDGs)


  • 40:20 – Multiple winners in the Controlled Environment Agriculture (CEA) industry


  • 46:12 – Never too high, never too low


  • 47:33 – Something Craig has changed his mind about recently


  • 50:42 – Harry thanks Craig for joining the show and let’s listeners know where they can learn more about Local Bounti and connect with Craig


Tweetable Quotes


“Our desire to move more rapidly into renewable energy has cut out a bunch of what I would call ‘reliable 24/7/365 power supplies’ that are less renewable but more reliable. And that has created some challenges for the different grid systems across the United States.” (05:40) (Craig)


“I think when you approach every room you walk into in this manner – park your ego at the door, walk in, roll up your sleeves, we’re all peers, let’s move things forward – I think things work better.” (18:03) (Craig)


“Without unit economics, you don’t have a business.” (21:56) (Craig)


“I don’t like people who dabble. I don’t like dabbling. I think dabbling is the enemy of progress.” (24:45) (Craig)


“It’s important for the listeners to hear, as well, that there will be multiple winners in the CEA space. It’s not Local Bounti or nothing. We’re rooting for all of our competitors and really rooting for the while industry.” (40:20) (Craig)


Links Mentioned


Craig’s LinkedIn


Local Bounti Website


Local Bounti LinkedIn


Local Bounti YouTube Channel


Local Bounti Facebook


Local Bounti Pinterest


Sponsor Info:


Cultivatd Website


Cultivatd Instagram


Cultivatd’s Twitter


Cultivatd’s Facebook


🎙️🎙️🎙️


Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S4E40: Shannon O'Malley - Creating Your Neighborhood Farm10 Sep 202100:58:42

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show, co- founder & CEO at Brick Street Farms, Shannon O’Malley. Brick Street Farms is a hydroponic, indoor city farm that grows leafy greens year-round in technology based, climate controlled environments. Their mission is to grow the most nutritious produce at the heart of consumption.

Today, Harry and Shannon talk about how Shannon became an ‘accidental co-founder’ within the Controlled Environment Agriculture (CEA) industry. Shannon discusses the key differentiating factor of Brick Street Farms and shares some of the amazing work they are doing to educate society on this growing segment. Harry and Shannon talk about the recent extreme weather, most notably the deep freeze in Texas, and how more of these climactic events are impacting how our food is grown, harvested and delivered to us. Finally, Shannon speaks to the initiatives Brick Street Farms is involved with, including combatting food deserts.

Episode Sponsor

CULTIVATD

Key Takeaways



  • 02:58 – Harry welcomes to the show Shannon O’Malley, who joins the show to discuss her engineering background and her passion for building and creating


  • 13:39 – An accidental co-founder


  • 17:18 – Extreme weather and vertical farming


  • 21:11 – Brick Street Farms’ origin story and a key differentiating factor about them


  • 25:51 – An amazing reaction from the community


  • 27:32 – Educating the masses on career opportunities within the vertical farming industry


  • 32:30 – Challenges that the Controlled Environment Agriculture (CEA) industry faces, including contamination


  • 35:57 – Taking on a leadership role at Brick Street Farms and facing new challenges such as COVID-19


  • 41:59 – Connecting with other CEA companies


  • 44:08 – What’s next for Brick Street Farms as the grow and expand their team and organization


  • 51:09 – Harry thanks Shannon for joining the show and let’s listeners know where they can learn more about Brick Street Farms and connect with Shannon


Tweetable Quotes


“I definitely think my passion for science and engineering laid the foundation for me today to at least have the curiosity to try.” (13:08) (Shannon)


“A key differentiating factor for Brick Street Farms is that our focus is wholesale hospitality and direct-to-consumer and not mass distribution through grocery stores or food supply companies.” (22:29) (Shannon)


“We would not have been able to get where we are today if we didn’t have the amazing reaction and support of our community.” (26:25) (Shannon)


“We like to use a phrase called, ‘Advanced Simplicity.’ We build our machines so that anyone can operate them because you have to be able to build this labor force and this workforce. And we get folks from all walks of life, former delivery drivers and warehouse workers to plumbers to science students. And so we want people to be able to come in and be effective right away.” (30:58) (Shannon)


“Brick Street Farms is only as successful as we build our Thrive Containers. And Thrive Containers is our manufacturing brand. Brick Street Farms can only be as successful as good of a machine that we build. So, we work to build a machine with highest ROI with the lowest inputs.” (43:00) (Shannon)


“We’re focused on expanding our brand, our marketing, our consumer outreach and governmental affairs.” (46:03) (Shannon)


Links Mentioned


Shannon’s LinkedIn


Brick Street Farms Website


Brick Street Farms Twitter


Brick Street Farms Instagram


Brick Street Farms Facebook


Thrive Containers Website


Sponsor Info:


Cultivatd Website


Cultivatd Instagram


Cultivatd’s Twitter


Cultivatd’s Facebook


🎙️🎙️🎙️


Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S3E39: Austin Webb - Transforming Modern Agriculture20 Jul 202100:42:57

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show, CEO and co-founder of Fifth Season, Austin Webb. Fifth Season is a consumer tech company and indoor farming pioneer with Carnegie Mellon University roots that is creating a new era of fresh foods. Its commercial-scale indoor vertical farms use proprietary robotics, AI, and smart operations technology to grow leafy greens and herbs at affordable prices year-round. Today, Harry and Austin talk about the origin story of Fifth Season, the relationship he has with the city of Braddock and how Austin initially got involved in vertical farming. Austin expounds on the concepts of smart manufacturing and pest pressure and speaks to the learning curve he’s experienced as a first-time CEO. Finally, Austin speaks to the mission of Fifth Season and what excites him most about his future endeavors.

Episode Sponsor

CULTIVATD

Key Takeaways



  • 03:14 – Harry welcomes to the show Austin Webb, who trends he’s noticed post-pandemic, his relationship with Carnegie Mellon University and the origin story of Fifth Season


  • 08:53 – Austin speaks to when he first got involved in vertical farming


  • 11:50 – How Fifth Season is applying robotics to the vertical farming industry


  • 16:27 – Austin reflects on some of the memorable challenges and obstacles Fifth Season overcame throughout its journey


  • 20:18 – Austin talks about Fifth Season’s accomplishment of achieving a 100% Food Safety Audit ranking


  • 25:32 – Austin explains what ‘pest pressure’ means


  • 28:21 – Austin talks about the relationship Fifth Season has with the city of Braddock and the impact they have had on the community


  • 34:44 – Austin speaks to the learning curve he’s experienced as a first-time CEO


  • 37:41 – A tough question Austin has had to ask himself recently


  • 38:07 – Harry thanks Austin for joining the show and let’s listeners know where they can learn more about Fifth Season and connect with Austin


Tweetable Quotes


“We wanted to create this whole new platform to really change the way we think about vertical farming, to therefore make it an economic reality today instead of just a pipe dream for the future.” (08:43) (Austin)


“We don’t really consider ourselves a vertical farming company. We’re a new food system pioneer that’s creating a whole new era of fresh foods and we started that journey with vertical farming.” (19:18) (Austin)


“The first Carnegie Library was in Braddock. So when you think of how we’re changing the way that we think about growing food and then creating this whole new consumer experience around changing the definition of what fresh food should taste like and making it fun again. And then creating this joy and delight around eating healthy because again you’re just creating this whole new category of fresh food and making it more ubiquitous and making it easier to eat healthier.” (29:37) (Austin)


“It [the CEO role] is just a very hard job. And, you just think about your team, your key responsibilities that are both internal and external, and you just have to learn to manage the time. And decision making has to be at the forefront because you don’t help your team if you’ve gotten yourself into a position of decision fatigue.” (35:51) (Austin)


Links Mentioned


Austin’s LinkedIn


Fifth Season Fresh Website


Fifth Season LinkedIn


Fifth Season Twitter


Fifth Season Instagram


Fifth Season Facebook


Sponsor Info:


Cultivatd Website


Cultivatd Instagram


Cultivatd’s Twitter


Cultivatd’s Facebook


🎙️🎙️🎙️


Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S3E38: Marc Oshima - Business as a Force for Good: Indoor Farming10 Jul 202100:52:52

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show, co-founder and Chief Marketing Officer at AeroFarms, Marc Oshima. AeroFarms is an award-winning indoor farming company that is on a bold mission to grow the best plants possible for the betterment of humanity. Today, Harry and Marc talk about Marc’s background in marketing and how it has impacted his work at AeroFarms. Marc provides his thoughts on the concept of ‘speed breeding,’ speaks to his passion for food and expounds on the concept of utilizing business as a force for good

Episode Sponsor

CULTIVATD

Key Takeaways


  • 02:37 – Harry welcomes to the show Marc Oshima, who discusses the impact COVID-19 has had on his business, his background in marketing and the power of telling the story behind the food


  • 08:23 – Marc talks about the value of AeroFarms being a Certified B Corporation


  • 11:51 – Marc explains the concept of ‘speed breeding’ and how he got involved in marketing and food


  • 17:22 – Marc reflects on the work he did at Toys R’ Us


  • 20:54 – Marc expounds on the vision and mission of AeroFarms and the importance of food literacy


  • 27:30 – Marc talks about the journey of AeroFarms and potential future expansions


  • 29:06 – Marc speaks to the experience of AeroFarms going public


  • 32:23 – Marketing trends Marc has noticed throughout his career and the impact of social media marketing


  • 35:43 – Where Marc sees companies get it wrong in their approach to customer relations


  • 37:48 – Marc speaks to some of the initiatives AeroFarms prioritizes


  • 43:49 – A tough question Marc has had to ask himself recently


  • 46:22 – Harry thanks Marc for joining the show and let’s listeners know where they can learn more about AeroFarms and connect with Marc


Tweetable Quotes


“This idea that business can be a force for good expands beyond just the world of agriculture. This is about other verticals and we’re hoping that we can be an inspiration and a catalyst for other companies as well.” (09:04) (Marc)


“Thinking about key genetic traits plus the rapid growing process, that’s really leading to this rapid cultivation, this speed breeding. This is what we think about as the next generation of the indoor farming opportunities that we continue to unlock.” (12:15) (Marc)


“For us, what we’re doing and have been doing in the category of leafy greens is we’re creating different flavor experiences.” (20:54) (Marc)


“We’ve been very specific about how to build our brand. And I think that’s a very important part of the equation today without question. And part of that is the journey with the consumer hand-in-hand and how do we collectively get them to be our brand advocates and brand ambassadors.” (33:30) (Marc)


Links Mentioned


Marc’s LinkedIn


AeroFarms Website


AeroFarms Twitter


AeroFarms Instagram


AeroFarms Facebook


Sponsor Info:


Cultivatd Website


Cultivatd Instagram


Cultivatd’s Twitter


Cultivatd’s Facebook


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Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S3E1: Season 3, Bonus 1 – Harry Duran25 Jun 202100:07:00

Episode Summary

Harry takes a moment to thank the listeners and provide updates on the remaining Season 3 episodes.

Episode Sponsor

CULTIVATD

Indoor A-Con - save $100 w/ promo code VFPOD2021   

Links Mentioned

VFP Chat Room

Weekly Newsletter


Sponsor Info:


Cultivatd Website


Cultivatd Instagram


Cultivatd’s Twitter


Cultivatd’s Facebook


🎙️🎙️🎙️


Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S3E37: Thomas Oberlin - Micro Greens: A Gateway Vegetable18 Jun 202101:06:55

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show, co-founder at Fazenda Urbana, Thomas Oberlin. Fazenda Urbana is the producer of the MightyGreens brand of vegan microgreens and mushrooms. Today, Harry and Thomas talk about the origin story of Fazenda Urbana and how Thomas became involved in controlled environment agriculture. Thomas provides his thoughts on the evolution of entrepreneurship and why that spirit is so prominent in Brazillian culture. Finally, Thomas speaks to what excites him about the future of micro greens, the Mighty Greens brand and the AgTech industry as a whole.

Episode Sponsor

CULTIVATD

Key Takeaways



  • 02:37 – Harry welcomes to the show Thomas Oberlin, who shares the story of how he
  • ended up living in Brazil and how he got involved in controlled-environment agriculture

  • 11:33 – Thomas speaks to how shocked he was to learn about food deserts in many wealthy countries


  • 13:49 – Thomas reflects on the origin story of Fazenda Urbana


  • 18:00 – The initial response Thomas and his team received after launching their micro greens


  • 24:43 – Thomas explains why he approached chefs and restaurants first and foremost


  • 28:28 – Thomas speaks to the evolution of the entrepreneur movement


  • 34:27 – The relationship between Fazenda Urbana and the Mighty Greens brand and how Thomas and his company got involved in mushrooms


  • 53:31 – Thomas explains the difference between fogponics, hydroponics and aeroponics


  • 56:19 – What excites Thomas the most about the future of micro greens and the vertical farming industry


  • 1:01:21 – Harry thanks Thomas for joining the show and let’s listeners know where they can learn more about Fazenda Urbana and connect with Thomas


Tweetable Quotes


“The reality is I grew up on a farm. Rodrigo’s a vegetarian. But beyond that, we didn’t have any touch with agriculture.” (15:32)


“And so, our restaurant business grew literally by going door-to door in the start. And then combined with word of mouth from one well-known chef and then another well- known chef.” (26:09)


“I think entrepreneurship is very strong here. Brazilians always have this spirit of figuring out a way to do something.” (28:44)


“The best thing that happened to us when we started is that we didn’t raise a whole lot of money. It forced us to be extraordinarily disciplined in what we’re doing. We just learned so much. In two and a half years we cut our labor cost per unit by seventy-five percent through mechanization and processes. And I’m not sure if that would have happened much faster with a lot of money in our pocket.” (31:51)


“I believe that we can create micro greens as the gateway vegetable for kids.” (46:52)


Links Mentioned


Thomas’ LinkedIn


Fazenda Urbana Website


Mighty Greens Instagram


Sponsor Info:


Cultivatd Website


Cultivatd Instagram


Cultivatd’s Twitter


Cultivatd’s Facebook


🎙️🎙️🎙️


Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S3E36: David Cohen - LED Innovation and Helping the World Grow Smarter11 Jun 202101:00:51

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show, CEO at Fluence, David Cohen. Fluence is a horticultural lighting company owned by OSRAM. They explore physiological plant development under various levels of photosynthetically active radiation and custom spectra compositions. Today, Harry and David talk about David’s eclectic background in the LED lighting industry and the circuitous route that led him to Fluence. David reflects on the learning curve he experienced transitioning into his role as CEO of Fluence, highlights from his earlier career and best practices for scaling quickly in the fast-paced industry of vertical farming.

Episode Sponsor

CULTIVATD

Key Takeaways


  • 02:37 – Harry welcomes to the show David Cohen, who talks about his fervor for health and wellness, what leadership means to him and mentors who have impacted him


  • 16:52 – David recalls highlights and lessons he learned during his time at Fraen


  • 23:42 – David talks about how he got involved in the controlled environment agriculture market and the circuitous route that brought him to Fluence


  • 28:45 – David reflects on the learning curve he experienced moving into his role at Fluence


  • 37:02 – David provides best practices for scaling extremely quickly


  • 42:25 – David discusses the pivoting he and his organization needed to do in the midst of the global pandemic


  • 43:31 – David describes the current offerings that Fluence offers


  • 47:51 – David talks about where he’s seeing the most innovation in the LED industry


  • 51:04 – A tough question David has had to ask himself recently


  • 55:23 – Harry thanks David for joining the show and let’s listeners know where they can learn more about Fluence and connect with David


Tweetable Quotes


“Over all the different jobs I’ve had that you do your best to keep customers happy, but it’s not always gonna work out. There are times when customers are just going to be furious. That’s a great opportunity to get closer to a customer. Don’t be afraid of negativity and don’t be afraid of aggression. Absorb it and do something with it rather than let it intimidate you.” (14:24)


“Failure is part of success as far as I view it. There’s no such thing as perfection.” (16:46)


“Scaling is scaling. When you want to go from slow to fast, from small to big, from Texas to Canada to Europe to Asia, you need to follow the same footprint. And I’m lucky my experiences were really well suited to help [Fluence] do what it wanted to do.” (27:42)


“I think that the capital to effect this type of change globally is available, but you need really great people to step in and say ‘I’m gonna take a chance here. I wanna do something that’s right. I don’t know if it’ll be successful or not, but we’re gonna go do it anyway.’” (32:55)


“What we’re [Fluence] trying to do is make sure that we base everything that we do on research and science. We want to be able to go to growers and say, ‘Either talk to our customers or talk to our Research partners.’” (45:51)


“In an industry and a market like this, I think that if you’re not prepared to pivot, to be flexible and to adapt to what’s happening, you’re gonna have a tough time.” (51:49)


Links Mentioned


David’s LinkedIn


Fluence Website


Sponsor Info:


Cultivatd Website


Cultivatd Instagram


Cultivatd’s Twitter


Cultivatd’s Facebook


🎙️🎙️🎙️


Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S3E35: Hiroki Koga - Vertical Farming at Commercial Scale04 Jun 202100:57:33

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show, co-founder and CEO at Oishii, Hiroki Koga. Oishii grows the best fruit in the world by deploying ground-breaking vertical farming technology that pushes the boundaries of agriculture. Today, Harry and Hiroki talk about the origin story of Oishii and how they became the first in the world to grow fruit in an indoor vertical farm at commercial scale. Hiroki reflects on lessons he’s learned throughout his entrepreneurial journey, speaks to those who have influenced and inspired him and expounds on the importance he places on living up to the quality and standards of the Oishii brand. Finally, Hiroki shares his excitement for future expansion of his business and what excites him the most about the future of Oishii.

Episode Sponsor

CULTIVATD

Key Takeaways


  • 02:45 – Harry welcomes to the show Hiroki Koga, who talks about his experience living in Europe as a child, the decision to go into consulting and finding his passion


  • 07:52 – Hiroki recalls the culture shock he encountered the first time he came to the U.S.


  • 09:36 – Hiroki’s vertical farming origin story


  • 15:41 – Hiroki speaks to what inspired him to launch Oishii


  • 23:24 – Hiroki expounds on why he embraces tough challenges


  • 25:12 – Harry and Hiroki talk about some of the more popular brands of fruit in Japan


  • 28:00 – When Hiroki realized there was an opportunity in the vertical farming industry


  • 32:36 – Hiroki recalls some of the early days of Oishii and what his marketing strategy was


  • 38:19 – Hiroki describes the Omakase Berry to the audience and shares his plans for growth


  • 43:03 – Hiroki reflects on lessons and takeaways from his journey thus far


  • 45:41 – Who Hiroki looks to for inspiration and a tough question Hiroki has had to ask himself recently


  • 50:52 – Harry thanks Hiroki for joining the show and let’s listeners know where they can learn more about Oishii and connect with Hiroki


Tweetable Quotes


“I was always trying to look for what my passion in life was. And I kinda struggled to find what I was truly passionate about when I graduated from college. And I went into consulting to try to find my passion.” (05:29)


“When we think about ten or twenty years out, who’s going to succeed in the leafy green space is the company who can raise the most amount of money and who can produce a head of lettuce one cent cheaper than their competitors.” (17:11)


“And that’s really when I started thinking that maybe if I started with a different crop that can overcome all of these hurdles that the leafy green companies have faced, maybe there’s a viable business model, a company, an interesting business model that’s not just about being a cent cheaper than competitors but something more exciting.” (19:11)


“I think [Japan] has a very interesting culture when it comes to fruits. Instead of gifting wines, people will gift fruits.” (27:08)


“I think the most important thing for us was not the early revenue, but making sure that we lived up to the quality and standards of the brand that we wanted to build.” (35:46)


“The only thing that I have confidence in is my passion for this industry and my xperience in this industry and my knowledge and how I think this industry is going to trend. That’s my strength.” (47:22)


Links Mentioned


Hiroki’s LinkedIn


Oishii Website


Oishii Instagram


Sponsor Info:


Cultivatd Website


Cultivatd Instagram


Cultivatd’s Twitter


Cultivatd’s Facebook


🎙️🎙️🎙️


Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S10E132 Shlomy Raziel / Growth Tech - From Kibbutz Fields to Vertical Farming Success08 May 202400:45:27

In this episode, I speak with Shlomy Raziel, the visionary behind Grow-Tec, joining us all the way from Israel. Shlomy shares his deeply rooted connection to agriculture, tracing back to his childhood in a Kibbutz and his family’s pioneering spirit in farming. His journey from managing large-scale agricultural projects to founding Grow-Tec is not just a career path but a continuation of a legacy. We dive into how his company is innovating in the vertical farming space, particularly focusing on fruiting vegetables, a challenging yet rewarding venture that sets them apart in the industry.

Shlomy’s insights into the evolution of vertical farming are grounded in practicality and a clear vision for the future. He emphasizes the importance of collaboration within the industry to overcome common challenges like energy costs, climate control, and labor. His approach is refreshingly open, advocating for shared progress over competition. This conversation isn’t just about the technicalities of indoor farming; it’s a testament to how a passion rooted in tradition can foster innovation that might just change the world of agriculture. Join us to hear how Shlomy Raziel is not only navigating but also shaping the future of farming with thoughtful technology and a community-focused mindset.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

00:03:38 - The Idea and Vision Behind Growth Tech

00:07:11 - Experiences in Kibbutz and Early Innovations

00:13:44 - Changes and Adaptations in Business Model Over Time

00:18:36 - Lessons Learned and Growth as a Leader

00:23:08 - Perspective on the Vertical Farming Industry

00:36:04 - Message to Peers in the Indoor Farming Space

Tweetable Quotes"I was born and raised in a Kibbutz, just ten minutes from my office. From childhood, I was deeply involved in agriculture, starting with open field orchards and later moving on to greenhouses and Controlled Environment Agriculture (CEA) projects after university." "Big companies do great work with technology for the mainstream, but there's a lack of solutions for tailor-made projects. I found a niche in creating specific, precise solutions not just for mainstream agriculture but for unique, smaller-scale projects that big companies overlook." "The future of vertical farming should involve more collaboration. We need to establish forums and associations to share knowledge and technology openly. Improving key aspects like lighting, HVAC systems, and reducing manpower through automation benefits everyone in the industry, not just individual companies."Resources Mentioned

Wesbite - https://grow-tec.com/

Youtube - https://www.youtube.com/@grow-tec8331

LinkedIn - https://www.linkedin.com/company/grow-tec

Facebook - https://www.facebook.com/growtecc

Instagram - https://www.instagram.com/grow.tec.verticalfarming/

Twitter - https://twitter.com/GrowtecRP

Connect With Us

VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast

VFP Twitter - https://twitter.com/VerticalFarmPod

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VFP Facebook - https://www.facebook.com/VerticalFarmPod

Subscribe to our newsletters!

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Indoor AgCon - https://indoor.ag/

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Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S3E34: Charlie Guy - Simple, Efficient and Sustainable Growing21 May 202100:55:52

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show, Chief Executive Officer and co-founder of LettUs Grow, Charlie Guy. LettUs Grow brings affordable food growing to the modern city through their patent-pending aeroponics technology. With a background in renewable energy consultancy and engineering design, Charlie is a proponent of tech for good and is passionate about all manners of sustainability. In this episode, Harry and Charlie discuss the work Charlie is doing at LettUs Grow to connect greenhouses with vertical farms. They talk about some of the benefits of aeroponics and technological advances that have been made in recent years. Finally, Charlie speaks to the connection between our food systems and our energy grids and shares what he’s most excited about for the future of LettUs Grow and the overall AgTech industry.

Episode Sponsor

CULTIVATD

Key Takeaways


  • 02:37 – Harry welcomes to the show Charlie Guy, CEO and co-founder of LettUs Grow, who talks about the personal and professional impact of Covid-19 and what inspired him to get involved in vertical farming


  • 09:49 – How Charlie shares the origin story of LettUs Grow and their current offerings


  • 13:03 – Charlie expounds on their Drop & Grow platform and opportunities for growth


  • 19:50 – Charlie talks about the work he’s doing to connect greenhouses with vertical farms


  • 23:24 – Charlie explains the various benefits of aeroponics and speaks to the advances in aeroponics technology


  • 27:50 – Changing trends Charlie has noticed in the vertical farming industry


  • 31:47 – Charlie discusses the connection between food and energy grids


  • 36:01 – What excites Charlie the most about opportunities for innovation in vertical farming and at LettUs Grow


  • 44:35 – Challenges Charlie has faced and lessons he’s learned as a leader at LettUs Grow


  • 45:55 – Charlie opens up about what community means to him and a tough question he’s recently had to ask himself


  • 50:31 – Harry thanks Charlie for joining the show and let’s listeners know where they can learn more about LettUs Grow and connect with Charlie


Tweetable Quotes


“My background is in sustainable systems thinking and renewable energy. And just taking a look at the potential innovation in food was really exciting for me because there’s a whole raft of areas of innovation we could bring to the industry.” (11:29)


“We take a very open approach to working in academia. We take an open approach to try to push the boundaries of the industry and move things forward for everyone.” (19:40)


“For me, there’s a big disconnect between our food systems and our energy systems. Be that electrical energy or energy that goes into transporting produce around the world or the actual food item. I think if we want to address the big problems that we need to in climate and environmental issues then we need to start looking at food and energy in a more joined up way.” (32:09)


“We’ve seen some of the recent large investments into greenhouses and you can’t deny that’s linked to the growth of the vertical farming industry. And both the learnings from those that have been growing greenhouses for a long time and the trickle down technologies that can come from vertical farming into that space are really exciting.” (41:37)


“Community is that sense of collective belonging and collective connection. That connection with people and what that brings and enriches your life with.” (46:09)


Links Mentioned


Charlie’s LinkedIn


LettUs Grow Website


Link to Charlie’s Blog Post on Energy Grids


Link to UK Urban AgTech


Sponsor Info:


Cultivatd Website


Cultivatd Instagram


Cultivatd’s Twitter


Cultivatd’s Facebook


🎙️🎙️🎙️


Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S3E33: Dave Dinesen - Localized Growing: If Not Now, When08 May 202100:49:59

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show serial entrepreneur, Dave Dinesen. Dave is the CEO of CubicFarm Systems, a local chain agtech company that provides unique automated onsite commercial-scale food and livestock feed technologies. Dave is committed to applying technology to address global challenges like food security and climate change. In this episode, Harry and Dave discuss the impact the pandemic has had on the vertical farming industry, why Dave places such a high value on equity in the workplace and the critical tipping point we’ve arrived at for the future of our food supply.

Episode Sponsor

CULTIVATD

Key Takeaways



  • 02:37 – Harry welcomes to the show Dave Dinesen, CEO of CubicFarm Systems Netled, who talks about the effects of the global pandemic and how the vertical farming industry has evolved throughout the years


  • 06:33 – What inspired Dave to launch CubicFarms Systems and early stages of the company


  • 09:53 – Dave talks about why he believes so many are leaving their fields to work in AgTech


  • 13:31 – Dave discusses his strong belief in equity, treating his employees the best he possibly can and where this vision originated from


  • 21:40 – Dave speaks to the evolution of CubicFarms Systems’ offerings, current offerings and the markets they serve


  • 29:53 – Dave talks about CubicFarms Systems winning the Dairy Farmers for Nexus Innovation Award


  • 31:22 – What excites Dave the most about the future of vertical farming


  • 33:33 – Positive trends Dave hopes to continue post-pandemic world


  • 35:46 – Challenges and opportunities that CubicFarms faces in the near future


  • 36:48 – A tough question Dave has had to ask himself recently


  • 37:54 – Dave provides best practices for leadership and who he looks to for inspiration


  • 41:08 – What Dave does to unwind at the end of the workday and what’s something Dave has changed his mind about recently


  • 43:22 – What has Dave excited about the future of CubicFarms Systems


  • 45:25 – Harry thanks Dave for joining the show and let’s listeners know where they can learn more about CubicFarms Systems and connect with Dave


Tweetable Quotes


“We are looking for people that get really, really jazzed by what we are doing. So, literally the mission and vision of our company that share our values that know that something has to change. And it’s going to take a collection of entrepreneurial, visionary, courageous people to come into work every day and create this industry.” (10:29)


“Yes you want to invest in a company that’s helping to feed the planet, localize food production, save water and reduce greenhouse gases. And at the same time, treat the people doing the work as well as you possibly can.” (15:38)


“If our company succeeds, all of our employees succeed. If our company fails, it’s gonna be partly everybody’s fault. And I think when you’ve got skin in the game, you’re just gonna make sure it doesn’t fail.” (20:16)


“If you just talked about the greenhouse gas issue, HydroGreen significantly decreases greenhouse gases.” (30:45)


“I’m hoping that when the pandemic sort of ends that a lot of this doesn’t change. We still need to meet people and share a meal, but there’s a lot that’s good about this as tragic as it’s been.” (33:07)


“You’ve gotta have great people who are better at what they do than you are and you’ve gotta have that great, trusting relationship. And know that you’re not gonna have a blind spot. There’s that saying, ‘Nobody’s perfect, but a team can be.’ And I just so subscribe to that.” (39:39)


Links Mentioned


Dave’s LinkedIn


CubicFarm Systems Website


Dave’s Band


Sponsor Info:


Cultivatd Website


Cultivatd Instagram


Cultivatd’s Twitter


Cultivatd’s Facebook


🎙️🎙️🎙️


Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S3E32: Nona Yehia & Caroline Croft Estay - Empowering the Underserved30 Apr 202101:01:30

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show co-founders of Vertical Harvest, Nona Yehia and Caroline Croft Estay. An architect and entrepreneur, Nona conceptualized and built Vertical Harvest, the first vertical hydroponic greenhouse in the world. Combining her expertise in behavioral health and experience in training and case management, Caroline crafted and implemented the innovative “Grow Well” employee model at Vertical Harvest. In today’s episode, Harry, Nona and Caroline discuss the inspirational work they are doing to bring architectural, economic, and social innovation to communities nationwide. Their mission is to bring meaningful employment to underserved populations and educate communities on how good jobs help differently abled individuals to thrive.

Episode Sponsor

CULTIVATD

Key Takeaways



  • 03:05 – Harry welcomes to the show, Nona Yehia and Caroline Croft Estay, who share the story of how they met and the work they’re doing at Vertical Harvest


  • 09:27 – The origin story of Vertical Harvest


  • 15:39 – Caroline talks about her vision for diversity and inclusion at Vertical Harvest


  • 19:22 – How Nona and Caroline became ‘unexpected farmers’


  • 24:07 – Caroline talks about the ‘Grow Well’ model they’ve developed at Vertical Harvest


  • 28:02 – Caroline and Nona reflect on the passion they share for working with those with disabilities


  • 35:44 – Nona talks about a powerful life lesson she learned early on


  • 37:51 – Caroline shares why her father was such an influential person in her life


  • 41:01 – Nona and Caroline talk about the importance of representation in the vertical farming industry


  • 49:43 – What excites Nona and Caroline the most about the future of Vertical Harvest


  • 56:33 – A little known fact about Nona and Caroline


  • 58:34 – Harry thanks Nona and Caroline for joining the show and let’s listeners know where they can learn more about Vertical Harvest and connect with Nona and Caroline


Tweetable Quotes


“We like to say at Vertical Harvest that necessity is the mother of invention. And it does bring people together to think innovatively, as Caroline has always done, and to come together to really focus on solutions.” (06:17)


“When it was just about food, I was like, ‘This is a cool idea. I’m excited to be a part of it.’ But when it was about food and futures, something that is so personal to me and to so many people in our country, it really became a must. It wasn’t an option anymore; we had to follow through on it.” (08:35)


“We’re talking about things that aren’t typically talked about in a workplace all the time. And we’re talking about it with an inclusive, integrated workforce, which is even more mind-blowing.” (25:16)


“We say, ‘different abilities’ and ‘people with disabilities.’ And I want to explain that. This summer we were really digging into our language and labels and I thought, ‘why am I picking what it is. I’m gonna poll all of our employees with disabilities, which do you prefer being called?’ And it was a fifty-fifty split.” (29:20)


“If you take the time, if you slow down, if you pay attention, everybody can teach you something.” (32:14)


“What is equity for people, whether it is disabilities or people of color? where are these barriers? They’re everywhere.” (45:41)


“What we are doing at Vertical Harvest has the potential to change so many lives, and not in the warm and fuzzy feeling way. It’s a solution for a history of inequities, and no opportunities, and keeping people victimized.” (52:44)


Links Mentioned


Nona’s LinkedIn


Caroline’s LinkedIn


Vertical Harvest Website


Vertical Harvest Facebook


Vertical Harvest Instagram


Sponsor Info:


Cultivatd Website


Cultivatd Instagram


Cultivatd’s Twitter


Cultivatd’s Facebook


🎙️🎙️🎙️


Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S3E31: Niko Kivioja - High-Tech for Small Vertical Farms21 Apr 202100:51:55

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show Niko Kivioja. Niko is the CEO of Netled, an organization that designs and builds the high-tech platform for the world's smartest vertical farms. Niko spent the first part of his career in controlled-environment-agriculture as a grower and has spent the last decade in high-tech closed-environment and vertical farming technology development. In this episode, Harry and Niko discuss the Niko’s familial history of entrepreneurship and the inspiration to start Netled. Niko speaks to the proprietary Vera vertical farming platform development that he’s recently been managing, how the global pandemic impacted the food supply chain and what excites him the most about the future of Netled and the vertical farming industry as a whole.

Episode Sponsor

CULTIVATD

Key Takeaways


  • 05:49 – Harry welcomes to the show Niko Kivioja, CEO of Netled, who talks about his educational background and the work he’s doing at Netled


  • 12:59 – Niko speaks to his family’s history of entrepreneurship


  • 16:30 – The inspiration to launch Netled and how vertical farming changed the traditional idea of greenhouses


  • 21:28 – Niko expounds on Vera Instore solutions


  • 24:23 – Companies that expressed early interest in Netled


  • 26:03 – Niko talks about expanding and building their first vertical farm in North America and how the pandemic has impacted his business


  • 30:40 – Netled’s partnership with Vertigo Farms


  • 35:59 – Shifting trends in demand that Niko has noticed


  • 38:04 – Niko speaks to Netled’s growth and his own personal growth as a leader


  • 40:58 – Niko discusses challenges and opportunities for growing his team


  • 44:32 – A difficult question Niko has had to ask himself recently


  • 47:26 – What excites Niko the most about the future of vertical farming


  • 48:54 – Harry thanks Niko for joining the show and let’s listeners know where they can learn more about Netled and connect with Niko


Tweetable Quotes


“The climate conditions are, of course, quite challenging part is what’s challenging. If you look at the map of where Finland is located, we are the northern-most agricultural country in the world. That means that even though he have mild weather thanks to the gulf stream, still the light conditions are challenging during the winter.” (09:09)


“If you come from an entrepreneurial family, it’s really difficult not to go there yourself as well.” (15:17)


“I think that the best advantage of closed environment growing and vertical farming is the fact that you can actually control the conditions perfectly.” (20:55)


“It has been quite rewarding to actually see that our solutions have pulled through. We’ve learned a lot along the way and we’ve seen how the technology environment has developed, which has allowed us to offer better products.” (38:50)


“That leads into this dilemma that there are a lot of companies who start as farmers but then they find out that they have to become technology companies as well in order to get financed.” (45:43)


Links Mentioned


Niko’s LinkedIn


Netled Website


Netled Twitter


Netled YouTube Channel


Netled Facebook


Vertigo Farms Website


Sponsor Info:


Cultivatd Website


Cultivatd Instagram


Cultivatd’s Twitter


Cultivatd’s Facebook


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Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S3E30: Eric Levesque - Lending Farmers a Helping Hand13 Apr 202100:47:08

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show Eric Levesque. Eric is the co-founder and VP of Business Development and Sales at Cultivatd, an organization that works with a wide range of industry-proven technology partners to provide the best fit for a project’s needs. Cultivatd also offers farming guidance, design consulting, and lending and leasing services to its clients. In this episode, Harry and Eric talk about how the pandemic has impacted our food supply chains and the desperate need for our society to solve these issues. They discuss Eric’s time at ZipGrow, the need for indoor and outdoor Ag to coexist and what the future holds for Cultivatd and the AgTech industry.

Episode Sponsor

CULTIVATD

Key Takeaways


  • 03:29 – Harry welcomes to the show Eric Levesque, co-founder of Cultivatd, who talks about his organization, how the pandemic has impacted his business and how he got involved in vertical farming


  • 08:44 – Eric reflects back on his time at ZipGrow and expounds on his sales background


  • 11:58 – Eric talks about what was different about working for ZipGrow and learning the industry on the fly


  • 14:59 – The inspiration to start Cultivatd and what the business model looks like


  • 18:13 – Eric breaks down the three different types of clients that Cultivatd services


  • 21:05 – The work Cultivatd is doing to educate the world on opportunities in AgTech and other offerings the provide to their clients


  • 27:28 – How controlled environment agriculture and traditional agriculture co-exis


  • 32:42 – Eric talks about some of the partnerships between Cultivatd and other companies


  • 34:19 – Eric speaks to Cultivatd’s plans for growth, strategies he utilizes to grow his team and how Cultivatd is approaching the future of AgTech


  • 36:44 – How Eric keeps up with the changing trends of AgTech


  • 38:47 – Mentors who have helped Eric along his journey


  • 40:46 – A tough question Eric has had to ask himself recently


  • 43:21 – What excites Eric the most about the future of vertical farming


  • 43:56 – Harry thanks Eric for joining the show and let’s listeners know where they can connect with him


Tweetable Quotes


“People are really realizing now, there is an issue and the world has to trend in this direction. Obviously the lack of irrigable land and water is an issue. But something like this pandemic sheds light on what the world needs in terms of fresh supply of food.” (06:14)


“It’s strange, it always kind of came natural to me. It’s my favorite thing. I think I just really like connecting and making new relationships and bonding with people. There’s something to it. There’s a really personal aspect. Obviously with this, there’s a bonus of you’re selling something that’s actually helping to heal the world.” (10:53)


“There’s something romantic about this industry where when you see the plants growing indoors it’s the same feeling. I fell in love right away when I saw it and I feel like there’s a lot of that.” (20:22)


“I think we’ve got some pretty ambitious goals but we want to hit the full spectrum where we can support you head-to-toe regardless of your plan.” (23:50)


“Indoor Ag was never meant to replace outdoor Ag. It’s something that needs to work in conjunction with outdoor Ag so that we can all get to the common goal of saving the planet and growing more food and being healthier and fixing food supply chains.” (27:56)


Links Mentioned


Cultivatd Website


Cultivatd’s Instagram


Cultivatd’s Twitter


Cultivatd’s Facebook


ZipGrow Website


Eric’s LinkedIn


Readwise App


Blinkist


Instapaper


Link to Houdini’s Biography


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Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S3E29: Nicholas Dyner - Nanobubbles, Aquaculture and Access to Clean, Safe Water02 Apr 202100:49:55

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show Nicholas Dyner. Nick is the CEO of Moleaer, an organization that produces commercial nanobubble generators to deliver sustainable, chemical-free water quality improvement for agriculture, reservoirs, lakes, ponds, and more. In this episode, Harry and Nick discuss Nick’s extensive background working in the water treatment industry. Nick expounds on nanobubble technology, what it is and how it can be used to improve vertical farming and the agricultural industry as a whole. Finally, Harry and Nick talk about the ongoing struggle for universal access to safe water and how advancements in technology can help restore and improve the quality of sea life.

Episode Sponsor

CULTIVATD

Key Takeaways



  • 03:22 – Harry welcomes to the show Nick Dyner, CEO of Moleaer, who talks about his organization, the benefits of nanobubble technology and how the pandemic has impacted his business


  • 10:53 – Nick discusses Moleaer’s entry into the agriculture space


  • 14:41 – Nick’s background in water


  • 18:31 – Nick provides his opinion on the best water to drink on a daily basis


  • 20:59 – Challenges surrounding global access to water and the amount of water that is required for farming and agriculture


  • 24:23 – Nick breaks down horticulture, aquaculture and food safety


  • 27:52 – How technology can help restore and improve the quality of sea life


  • 29:26 – Nick recalls the moment he met the founders of Moleaer and reflects on the journey to his first executive leadership role as CEO


  • 35:50 – How Nick has grown as a leader and how he approaches growing his team


  • 38:54 – Other opportunities for nanobubble technology


  • 40:20 – Nick talks about the most interesting thing he learned about the vertical farming industry


  • 42:27 – A tough question Nick has had to ask himself recently


  • 44:35 – Harry thanks Nick for joining the show and let’s listeners know where they can connect with him


Tweetable Quotes


“The value proposition of transferring oxygen or air very efficiently, particularly in shallow water, caught the attention of a few folks in the greenhouse horticulture space. The first greenhouse we ever did was in Dallas, Texas, a very small greenhouse where high temperatures in the summer would bring the water temperatures north of 90 degrees Fahrenheit. What happens when water temperatures rise is the amount of oxygen that water can hold goes down. It’s Henry’s Law; it’s a function of physics.” (11:34)


“I think people should be paying more attention to their tap water and what they consume.” (19:33)


“It’s one of those things that you hope everybody in some way or another becomes more aware of or gets to see is just the privilege that those in developed economies like the United States, Canada, Europe have when it comes to simply open your faucet and have fresh, clean water come out.” (21:44)


“Aquaculture is a bit different. We really focus primarily on salmon farming and shrimp farming, salmon being the larger of the two.” (26:01)


“America’s rivers are sort of under threat in a very big way. People see it from just looking at it; they’re yellow and green. That’s a big area where we’re keen to focus on and really start thinking about how do we restore the aquatic health of these fresh water bodies across the world.” (28:53)


“We’re learning everyday around the fundamental properties of nanobubbles and what you can do work with a number of different industries. And leaders of industries are consistently showing that nanobubbles create value and it’s unique value and it’s surprising in terms of how they behave.” (38:36)


Links Mentioned


Moleaer Website


Moleaer Instagram


Moleaer Twitter


Moleaer YouTube Channel


Nick’s LinkedIn


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Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S3E28: Robert Laing - Farms of the Future29 Mar 202101:00:53

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show founder, leader and author, Robert Laing. Rob is the Founder and CEO at Farm.One, an organization that has reinvented specialty farming, and now supplies some of the best chefs in New York. In this episode, Harry and Rob discuss Rob’s background in design and how Rob’s entrepreneurial drive led him to launch Farm.One. Rob talks about how the pandemic impacted his business and how he was able to pivot to different business models to combat those challenges. Rob shares the work he and his organization are doing to help underrepresented groups as well as the work they’re doing with Google to address sustainability.

Episode Sponsor

CULTIVATD

Key Takeaways



  • 03:22 – Harry welcomes to the show Rob Laing, Founder and CEO of Farm.One, who talks about his roots and his passion for food


  • 13:56 – Rob speaks to his background in design and his entrepreneurial spirit


  • 18:54 – The origin story of Farm.One


  • 25:10 – Rob talks about the strategic decision to pursue higher end restaurants as customers


  • 27:57 – What Rob would do differently about building Farm.One if given the chance


  • 31:49 – Rob speaks to the incredible response he’s received on his products from New York City chefs


  • 37:10 – Rob shares sustainability work he’s been doing with Google to address plastics in the environment


  • 40:35 – Challenges Rob and his organization had to overcome amidst the Covid-19 pandemic and how the pandemic changed his business approach


  • 54:00 – Rob speaks to what inspired him to start his podcast and what excites him about future initiatives of Farm.One


  • 56:35 – Harry thanks Rob for joining the show and let’s listeners know where they can connect with him


Tweetable Quotes


“There’s so much creativity around food in New York City.” (13:38)


“Design is often about defining the problem that you want to solve rather than rushing ahead and doing the perfect sketch. Discovering what are we really trying to do here and trying to think through in a thoughtful way is something that designers do really well. And I really enjoy that part of the practice.” (16:25)


“I really couldn’t really see how you could make this business work if you’re just growing leafy greens and selling them in a supermarket.” (21:21)


“The idea was to just test things out really small. Can we grow stuff that tastes good? Can we get people excited about that flavor? Can we sell it for a price that might possibly mean we make money? Can we deliver it? That sort of stuff.” (24:49)


“All chefs have different tastes. But, the people who are operating with the highest standards are desperate for good, reliable ingredients. It’s their Holy Grail.” (26:49)


“I do some work with Google on a sustainability-focused angle. And what that led me to was to learn more about plastics and plastics in the environment.” (37:31)


“We try to support businesses of color. We try to support underrepresented groups. And we try to support good social impact causes.” (46:26)


Links Mentioned


Farm.One Website


Farm.One Instagram


Rob’s LinkedIn


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Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S3E27: Allison Kopf - Leveraging Software & Technology in the AgTech Space23 Mar 202101:04:08

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show speaker, investor and entrepreneur, Allison Kopf. Allison is the Founder and CEO of Artemis, the market-leading Cultivation Management Platform serving the fruit, vegetable, floriculture, cannabis, and hemp industries. Allison was named one of Forbes 2019 30 Under 30 as well as one of New York Business Journal's 2019 "Women of Influence." In this episode, Harry and Allison discuss Allison’s background in physics and what influenced her to enter into the field of AgTech. They talk about Allison’s time at the startup BrightFarms, lessons she’s learned throughout her entrepreneurial journey and her passion for developing software that can help the overall AgTech industry.

Episode Sponsor

CULTIVATD


Key Takeaways



  • 03:22 – Harry welcomes to the show Allison Kopf, Founder and CEO of Artemis, who talks about her passion for science and what inspired her to work in agriculture


  • 14:56 – Allison talks about the supportive role her mother played in her entrepreneurial journey and what she loves about mentoring other founders


  • 18:01 – Allison recalls her time working at the startup BrightFarms and provides best practices for aspiring entrepreneurs


  • 32:14 – The inspiration to launch Artemis and the need to leverage new technologies and systematize processes


  • 47:21 – What excites Allison the most about the future initiatives of Artemis


  • 50:40 – Allison’s role at the investment firm XFactor Ventures


  • 56:49 – A tough question Allison has had to ask herself recently


  • 58:23 – Harry thanks Allison for joining the show and let’s listeners know where they can connect with her 


Tweetable Quotes


“My mother always tells me, ‘A girl can dream.’ She loves to let me dream and always has supported my brain and the weirdness that comes with that.” (15:12)


“I love mentoring. I really love coaching other founders, if only just to avoid all the mistakes that I’ve made and to speed up their paths to success. It’s a lot of fun. There’s something infectious about founders and entrepreneurs in that, it’s being around that energy of ‘I can do something that has a meaningful impact on this world and can make a dent and secure my place in this universe.’” (17:02)


“You really have to just go out there and do it. You have to go out there and sell stuff and talk about your vision.” (25:35)


“I started becoming obsessed with this idea that software could broaden the [AgTech] industry, could help it expand, could help operators do it in a sustainable and profitable way.” (35:16)


“We’re not gonna build fast just for the sake of building fast. We’re gonna build good products, get them out to the market fast and work with our customers to always improve.” (44:30)


“There is something to say about understanding the founder and the founder mentality and trying to find that and invest in that. And that is something that you can do as a founder because you know what the day-to-day is like so you can recognize that.” (54:27)


Links Mentioned


Artemis Website


Allison’s LinkedIn


Allison’s Investment Blog


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Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S2E26: Sepehr Mousavi - Sustainability, Innovation and the Future of AgTech26 Feb 202100:59:23

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show speaker, futurist and Chief Sustainability Officer at SweGreen, Sepehr Mousavi. Sepehr is a sustainability strategist, innovation catalyst and a passionate futurist with an international and multicultural background. His organization, SweGreen, is the number one AgTech company in Sweden and is revolutionizing the vertical farming industry by providing futuristic, smart and circular solutions for controlled-environment growing systems. In this episode, Harry and Sepehr discuss Sepehr’s unique background and vertical farming origin story. They delve deep into the concepts of symbiosis, smart real estate solutions and the importance of Research and Development. Finally, Sepehr speaks to the importance of educating the world on vertical farming and what excites him the most about the future of SweGreen and the AgTech industry.

Episode Sponsor


Ceres Greenhouse Solutions


Key Takeaways



  • 03:22 – Harry welcomes to the show Sepehr Mousavi, Chief Sustainability Officer and Founding partner at SweGreen, who discusses his background and roots, what brought him to Sweden and how he got involved in vertical farming and AgTech


  • 11:38 – What Sepehr learned from his time at Plantagon, one of the early pioneers in AgTech


  • 20:15 – Sepehr expounds on the concept of symbiosis


  • 24:18 – Sepehr talks about farming as a service


  • 30:47 – Sepehr expounds on SweGreen’s smart real estate solutions


  • 34:37 – The importance of Research and Development (R&D)


  • 36:41 – Sepehr speaks to why he identifies as a futurist, where he looks for inspiration and what excites him about the future of AgTech


  • 44:42 – The importance of educating consumers and those looking to enter a career in AgTech or vertical farming


  • 47:46 – Sepehr shares the SweGreen initiatives he’s most excited about


  • 53:11 – Harry thanks Sepehr for joining the show and let’s listeners know where they can connect with him 


Tweetable Quotes


“If you’re going to scale down the innovation from a city function to something that could feed neighborhoods, then you could look at smart buildings and how you could build up symbiosis.” (21:09)


“The logistics of food is very difficult to handle.” (25:28)


“From the very beginning I was very interested in history. And what I learned from history is that if you look at the process of how we got here, you could speculate where we’re going to end up in the future because we always repeat these evolutionary trends.” (37:52)


“When I look at our farmers today, they are people in their twenties coming to work in their hoodies, listening to their hip-hop music, planning things on their iPad and then doing the practical work. And this is the future of our farmers.” (46:07)


“If you talk about how we conceive food as a concept that ends up in our shopping bags, people have got more used to technology solving the issue. So the reaction is ‘wow, this is really cool,’ rather than, ‘I’m a skeptic.’” (51:02)


Links Mentioned


SweGreen Website


Sepehr’s LinkedIn


Plantagon Website


Sepehr’s Blog


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See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S2E25: Sam Norton - Seawater Agriculture: Tapping into the Earth’s Largest Resource20 Feb 202100:54:29

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show Founder of Heron Farms, Sam Norton. It is the mission of Heron Farms to create a sustainable agricultural system and restore the marsh using earth’s most abundant resource: seawater. In this episode, Harry and Sam talk all about sea beans, Sam’s fact-finding mission to Bangladesh to learn more about how seawater crops are grown, and the work Heron Farms is doing with other brands to help rebuild salt marshes across the globe.

Episode Sponsor


Ceres Greenhouse Solutions


Key Takeaways



  • 03:22 – Harry welcomes to the show Sam Norton, founder of Heron Farms, who speaks to his passion for environmental studies and what inspired him to get involved in AgTech


  • 10:07 – Sam discusses why he chose to focus on seawater agriculture, the startup competition he entered and won and the mission of Heron Farms


  • 15:17 – Mentors who have motivated and inspired Sam 
  • 20:30 – Sam speaks to the various challenges that he faced when moving to indoor farming

  • 23:47 – The most eye-opening part of Sam’s trip to Bangladesh


  • 26:35 – Sam shares some of the tech stack he’s utilizing with Heron Farms and the skillset necessary to succeed in AgTech


  • 30:18 – Sam discusses some of the benefits and nutritional value of sea beans


  • 34:35 – Marketing challenges with sea beans


  • 38:28 – What Sam would do differently in building his team if given the chance


  • 41:52 – Sam talks about the work he’s doing with Dalai Sofia


  • 45:13 – How Sam has grown as a first-time CEO, what excites Sam most about the future and a tough question Sam has had to ask himself recently


  • 49:19 – Harry thanks Sam for joining the show and let’s listeners know where they can connect with him 


Tweetable Quotes


“The mission of Heron Farms is to tap into the largest resource on the planet, which is seawater. And if we can do that while rebuilding the planet, that’s really a win-win.” (12:44)


“We’re fixing the car as we drive it down the road. We have the good kinds of problems. We have more demand than we can grow for so we’re fixing it as we go and trying to get ready to scale.” (14:55)


“Monocultures are scary at scale, but diverse agriculture at a smaller scale is very interesting and seems to be working over in Bangladesh although it has caused great loss in the natural environment.” (26:19)


“We’re basically copying the model that the avocado did. If you boil it down, all we’re really doing is asking, ‘why have you ever eaten an avocado?’ All those plants went through similar cycles. People didn’t know how to eat an avocado, when it was ripe, what a fair price was. And all of those are true of sea beans.” (35:10)


“These systems, they’re not like a fine wine. Indoor AgTech and your grow room do not get better with time.” (41:15)


“We pitched this idea with Dalai Sofia where we asked them to put our logo on their can and, in exchange, we’ll replant one square foot every time they sell one of these cans. And within three weeks it was their best-selling SKU.” (43:10)


“If we can team capitalism up with restoration then this planet is going to overflow with biodiversity.” (44:42)


Links Mentioned


Heron Farms Website


Sam’s LinkedIn


Dalai Sofia


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Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

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Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S10E131 Kaylee South / Virginia Tech - Sharing a Passion for CEA and Inspiring the Next Generation of Plant Scientists19 Apr 202400:51:00

In this episode, I speak with Kaylee South, an Assistant Professor and Extension Specialist for Controlled Environment Agriculture (CEA) at Virginia Tech. Kaylee shares her journey from a rural upbringing, where her passion for horticulture was nurtured by family and educators, to her current role where she combines research with teaching the next generation of horticulturists. We dive into how her work not only involves growing plants but also exploring innovative agricultural methods and improving plant resilience through scientific research. Kaylee’s story is a testament to the impact of early exposure to agriculture and the profound influence of mentors.

Our conversation also explores the broader implications of CEA in revitalizing urban spaces and enhancing educational programs. Kaylee highlights the potential of vertical farming to transform underutilized buildings into productive agricultural sites, offering fresh perspectives on sustainable urban development. She emphasizes the importance of industry-academia collaboration in advancing CEA technologies and practices. This episode is packed with insights not just about plant science but also about the evolving role of agriculture in addressing contemporary challenges. Whether you're an industry professional or simply curious about the future of farming, Kaylee’s experiences and insights underscore the dynamic nature of agricultural science and its critical role in shaping sustainable futures.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

00:06:27 - Application of Research in Real-world Settings

00:13:34 - Involvement in CEA Summit and Indoor Ag-Con

00:14:08 - Differences Between CEA Summit East and Other Conferences

00:29:10 - Interest and Opportunities in Vertical Farming

00:35:23 - Future Research Directions and Challenges

00:39:15 - Increasing Interest in CEA Among Students

Tweetable Quotes"I grew up helping my parents and grandparents in their gardens, which sparked my passion for horticulture. My high school agriculture teacher, Mr. Minyard, particularly encouraged me by involving me in greenhouse work, which solidified my love for working with plants.""My dissertation research involved using beneficial bacteria to improve plant defense against pathogens, specifically targeting botrytis cinerea, a common issue in greenhouse production. This research aimed to explore biocontrol agents and biostimulants to enhance plant growth and disease resistance.""Vertical farming offers unique opportunities, especially in urban settings where traditional farming isn't feasible. It's exciting to see interest from various sectors, including education, where vertical farms are used as tools for teaching and engaging students in agriculture and science."Resources Mentioned

Twitter - https://twitter.com/south_kaylee

LinkedIn - https://www.linkedin.com/in/kaylee-south/

Connect With Us

VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast

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Indoor AgCon - https://indoor.ag/

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Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S2E24: Alexander Olesen & Graham Smith - Farming for a Better Future16 Feb 202100:48:12

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show co-founders of Babylon MicroFarms, Alexander Olesen and Graham Smith. Alexander and Graham met at the University of Virginia where they first designed a low-cost micro-farm to provide nutritious produce for food-insecure refugees in the Middle East. They were initially inspired by the desire to bring benefits of sustainable hydroponic farming to those who need it the most. In this episode, Harry talks to Alexander and Graham about the genesis of Babylon MicroFarms, why AgTech and vertical farming are critical to the advancement of our society and technological developments that have been made in vertical farming.

Episode Sponsor


Ceres Greenhouse Solutions


Key Takeaways



  • 03:22 – Harry welcomes to the show Alexander Olesen and Graham Smith, co-founders of Babylon, who share their intriguing origin stories


  • 05:41 – Alexander and Graham discuss their initial educational pursuits and what led them to AgTech


  • 11:41 – Where the inspiration came from to start Babylon MicroFarms and challenges and obstacles Alexander and Graham faced along the way


  • 18:46 – How Alexander and Graham decided where to focus their resources in vertical farming


  • 22:38 – Alexander and Graham share how they’ve grown their team and why they chose to set up shop in Virginia


  • 25:17 – The impact COVID-19 has had on Alexander and Graham’s business


  • 27:17 – Alexander and Graham discuss Networking in AgTech


  • 29:09 – Graham talks about his passion for making products that make people happy and Alexander explains why vertical farming is so important in today’s society


  • 38:06 – What excites Alexander and Graham the most about the future of AgTech


  • 41:36 – A tough question Alexander and Graham have had to ask themselves recently and mentors in the AgTech space that they admire


  • 43:48 – Harry thanks Alexander & Graham for joining the show and let’s listeners know where they can connect with them


Tweetable Quotes


“We were just genuinely interested and motivated by the sustainability methods of hydroponics.” (07:53)


“I think pretty early on we saw that for these smaller scale farms to succeed they required a very different set of problems to be solved than that of a large-scale commercial farm.” (17:50)


“We have really benefited from being in a smaller startup ecosystem. Charlottesville and Richmond both have very supportive networks and we’ve benefited from that.” (24:41)


“Food has always been a really important thing to me.” (30:47)


“I really think that there is a global opportunity to grow the majority of highly perishable produce indoors. And wouldn’t it be amazing to be one of the companies doing that?” (33:38)


“I think one of the technology advancements that I’m particularly excited about is using cameras to automate the collection of what we call ‘target variables.’” (38:46)


Links Mentioned


Babylon Micro-Farms Website


Alexander’s LinkedIn


Graham’s LinkedIn


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Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S2E23: Melvin Medina - An Agricultural Globetrotter07 Feb 202100:53:11

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show Agricultural Officer at FAO, Food and Agriculture Organization of the United Nations, Melvin Medina. The FAO is an organization that is striving for zero hunger, a sustainable planet and a future of food for all. In this episode, Harry and Melvin talk about Melvin’s passion for horticulture, the numerous roles Melvin has held in the AgTech industry and the impactful work Melvin has done in Jamaica, Tanzania, Cambodia and Italy. They touch on specific projects Melvin and his team have worked on throughout the years as well as the message Melvin would like to leave about the future of AgTech and vertical farming.

Episode Sponsor

Ceres Greenhouse Solutions


Key Takeaways



  • 03:22 – Harry welcomes to the show Melvin Medina, who shares his passion for horticulture and how he initially got involved in AgTech  


  • 10:02 – Melvin recalls the decision to join Fintrac and the work he did building greenhouses in Jamaica


  • 15:02 – Challenges Melvin and his team faced in constructing greenhouses in an area where hurricanes are commonplace


  • 17:46 – Other projects Melvin worked on during his time at Fintrac


  • 20:43 – Melvin discusses the culture shock he experienced while working in places such as Tanzania and Cambodia


  • 24:04 – Melvin opens up about the challenges of raising a family while traveling so extensively for work and what eventually led his to FAO


  • 28:38 – Melvin discusses the common issues he sees among farmers across the globe and what opportunities he sees for technology to address these issues


  • 38:42 – Melvin provides a brief history of FAO, their mission and the important work they do


  • 42:08 – Melvin speaks to how the global pandemic has affected how we all view agriculture and the overall supply of food


  • 44:31 – Melvin speculates on the future of his career and shares a message with the overall community about AgTech


  • 48:59 – Harry thanks Melvin for joining the show and let’s listeners know where they can connect with him


Tweetable Quotes


“In 2005 I was moved to Jamaica to replicate what we were doing in El Salvador. And it was a great experience because we were establishing the first greenhouses in Jamaica.” (12:36)


“What I wanted to really do was instead of being in one place and assisting farmers in one place, my vision was to be at a place where I could reach more people. And FAO has offered me that opportunity.” (27:07)


“The issues that are common between countries and regions are, for example, the lack of access to funds, the access to high quality extension services.” (29:17) 


“We need these systems to be affordable for small-scale farmers. It will be very good to come up with low-cost systems so farmers can afford to invest in these systems without losing efficiency.” (33:17)


“I have seen farmers growing crops on their adapted systems, even low cost systems. And they are able to send their kids to school. They are able to pay for better healthcare services. And they are able to buy better and more food. So it’s possible.” (38:01)


“I think during this pandemic the world has realized the importance of food and the supply of food.” (42:37)


Links Mentioned


Food and Agriculture Organization of the United Nations Website


Melvin’s Division: Plant Production & Protection Division


Melvin’s LinkedIn


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Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S2E22: Kyle Barnett - Ponic Jobs, Podcasting & Paying It Forward29 Jan 202100:58:40

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show founder of Ponic Jobs and co-host of the CropTalk Podcast, Kyle Barnett. Kyle is currently serving as Account Manager in the horticulture division at WestRock, focusing on helping growers create superior packaging, labels and merchandising solutions. In this episode, Harry and Kyle discuss the varying facets of ponics, from deep water culture and NFTs to vertical farming and aquaponics. They talk about the vital role distribution plays in the AgTech industry, what inspired Kyle to create the Ponic Jobs website, as well as his collaboration with CropTalk Media. His podcast segment, Kyle Talks AgTech, focuses on CEA, vertical farms, greenhouse technology as well as industry leaders.

Episode Sponsor


Ceres Greenhouse Solutions


Key Takeaways



  • 03:22 – Harry welcomes to the show Kyle Barnett, who shares his personal journey to AgTech


  • 12:14 – How Kyle’s love of cooking inspired him to pursue a career in agriculture and the importance Kyle places on pivoting


  • 20:42 – The work Kyle did with the Farm Tech Society and the inspiration to create the site, Ponic Jobs


  • 29:22 – Educating future generations on AgTech and how Kyle got involved in the CropTalk Podcast  


  • 38:30 – How Kyle has grown as a podcast host and what excites him the most about the potential and the future of AgTech


  • 45:30 – Kyle speaks to the work he is doing at WestRock


  • 52:37 – A little known fact about Kyle that most people don’t know


  • 54:51 – Harry thanks Kyle for joining the show and let’s listeners know where they can connect with him


Tweetable Quotes


“My segment [on the CropTalk Podcast] was ‘Kyle Talks AgTech.’ And it’s been great. I’ve had over thirty-five episodes now and it’s really given me a lot of clarity into what the industry needs. As I said in the beginning, it’s been an eclectic journey but I’ve been so grateful.” (10:41)


“A common theme I’ve seen is the idea that ‘if you grow it, they will come’ is not a reality, unfortunately.  You need to sell your food and then grow it. So, if I had one piece of advice for anyone looking to get into this is know your market and know where your food’s going, because we’re working with a perishable.” (15:23))


“I saw some of the most amazing ingenuity by a lot of these growers. And I saw people prosper that you might not expect because they pivoted.” (17:57)


“I like aquaponics. I fell in love with it because of the idea of it and the closed loop, but it’s a tough one.” (26:51)


“When working with anyone in sales I think it’s really about trust and fostering a relationship. And if you can develop a friendship out of it, more power to ya.” (33:45)


“If I was gonna give any advice to someone starting a podcast it would be to remember who your podcast is about. It’s not about you, it’s about your guest and shedding the spotlight on that guest.” (38:59)


Links Mentioned


Ponic Jobs Website


Kyle’s Podcast


Kyle’s LinkedIn


Farm Tech Society


CropWalk Website


🎙️🎙️🎙️


Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S2E21: Ed Harwood - Aeroponics, SOPs & Serendipity22 Jan 202100:59:37

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show Chief Science Officer (CSO) of AeroFarms, Ed Harwood. It is the mission of AeroFarms to grow the best plants possible for the betterment of humanity. With over forty years of agricultural and engineering experience, Ed founded GreatVeggies before transitioning to AeroFarms. In this episode, Harry and Ed share a discussion on the difference between hydroponics and aeroponics, the merits and disadvantages of both and Ed’s never-ending quest to change the world for the better through education, technology and science. 

Episode Sponsor

Ceres Greenhouse Solutions


Key Takeaways



  • 03:22 – Harry welcomes to the show Ed Harwood, who shares new hobbies he’s picked up during the pandemic, the benefits of living in Ithaca, NY and his affinity for poker and reading


  • 11:44 – What sparked Ed’s interest in biology, agriculture and AgTech


  • 17:08 – Ed shares lessons he learned from founding his own company, GreatVeggies, and the path that led him to AeroFarms


  • 30:40 – The importance of having Standard Operating Procedures (SOPs) in place and obstacles Ed encountered as he transitioned into the role of CSO of AeroFarms


  • 34:15 – Ed expounds on the difference between aeroponics and hydroponics and the pros and cons to both


  • 36:31 – Advances in aeroponics technology that Ed has witnessed throughout the years


  • 38:49 – Ed speaks to the importance AeroFarms places on taste


  • 43:08 – The work Ed is doing with schools in New York and New Jersey to combat food deserts and improve access to food


  • 49:51 – Ed speaks to AeroFarms’ involvement with the Lettuce Project initiative


  • 51:39 – What excites Ed most about the future of aeroponics, a tough question Ed has had to ask himself recently, and what he thinks of being compared to the Wright Brothers


  • 56:22 – Harry thanks Ed for joining the show and let’s listeners know where they can learn more about AeroFarms 


Tweetable Quotes


“Serendipity – if you’re ready for it – will really help you out. If you’re persistently curious, curiosity c an really take you a long way. So, if you want to start a new business, stay curious and be ready for serendipity.” (19:14)


“The whole idea here is to do something consistently so that the customer gets the same product over, and over, and over again no matter what time of the year.” (31:06)


“Hydroponics is work with water. So, as opposed to growing in soil, you now move to soilless culture. And I think of it as being broken up into three different parts. In all cases, if you don’t have sufficient oxygen with the water, the plants will die.” (34:32)


“If you understand what the spectral needs of the plant are to give you the chemistry that you want, then you can manipulate the plants to become little factories of stuff that is valuable.” (37:50)


“Taste is everything. It’s the reason the customer comes back. If you can impress a person’s pallet, they’ll keep coming to find you.” (39:07)


“You can’t count on what you learned in high school to get you through the next sixty years of employment. It’s just not gonna happen.” (53:09)


Links Mentioned


AeroFarms Website


Ed’s LinkedIn


Learn More About The Lettuce Project


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Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S2E20: Marc Plinke - Rethinking Greenhouses and Our Approach to Growing Food17 Jan 202100:59:26

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show Founder and Chief Operating Officer (COO) of Ceres Greenhouse Solutions, Marc Plinke. Ceres designs and builds advanced, energy-efficient greenhouses that grow year-round while saving energy and water.

In this episode, Harry and Marc dissect Marc’s career trajectory, from his time at Synergistic Building Technologies to his current role with Ceres. Marc breaks down his passion for bringing about positive change in the world, the inspiring work he’s doing with Ceres and the state of food in our society.

Episode Sponsor


Ceres Greenhouse Solutions


Key Takeaways



  • 03:22 – Harry welcomes to the show Marc Plinke, who discusses his natural curiosity, growing up in a family of engineers and the inspiration to launch Ceres Greenhouse Solutions


  • 13:37 – Marc reflects on his early career, including his time at Synergistic Building Technologies


  • 16:17 – Challenges Marc had to overcome as the founder of Ceres


  • 24:04 – Marc expounds on what it means to design and reinvent greenhouses


  • 38:02 – Marc shares a unique perspective about food deserts and the state of our food


  • 46:25 – What excites Marc most about the future of AgTech


  • 53:29 – Marc recalls his first invention


  • 56:19 – Harry thanks Marc for joining the show and let’s listeners know where they can learn more about Ceres


Tweetable Quotes


“The world is waiting for you to change the world. That’s what I want to tell kids. You have the power and all you need to do is pay attention and ask yourself, ‘Why is that happening?’” (09:59)


“Every decision that we make we ask, ‘Is that better for everyone or is it just better for me?’ And that better for me is not the option that we often choose. We look for the win on the bigger scale.” (19:09)


“We’re an engineering and architecture office in essence. We’re not actually producing the steel itself. The beauty of this is we’re quite flexible to change according to customer demand.” (29:06)


“People that grow things generally have a certain amount of patience, because it takes time to go from a tiny seedling to the full plant and production.” (39:01)


“COVID has helped us and really everybody to think more about, ‘Where does my food come from and how do I stay healthy?’” (43:23)


“To see things grow is an enormously satisfying feeling. It is healing to grow.” (45:36)


“I just learned last week that a tomato that is stored under fifty degrees – meaning in your fridge – loses half of the nutritious value in less than a week.” (51:20)


Links Mentioned


Ceres Website


Marc’s LinkedIn


🎙️🎙️🎙️


Podcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S2E19: Nate Storey - Long-Distance Supply Chains, Accessing Capital & Doing Meaningful Work through Vertical Farming08 Jan 202100:58:59

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show co-founder and Chief Science Officer (CSO) of Plenty, Nate Storey. Plenty is on a mission to bring fresh, local produce to communities everywhere in a way that’s better for the environment. In this episode, Harry and Nate discuss Plenty’s local field-scale indoor farms, the importance of having supportive infrastructure for vertical farming and the work Nate is doing at Plenty to promote social responsibility and better food for all.

Episode Sponsor

Ceres Greenhouse Solutions


Key Takeaways



  • 03:22 – Harry welcomes to the show Nate Storey, who shares his thoughts on the impact of COVID-19, what piqued his interest in vertical farming and what inspired him to start his first business, Bright Agrotech


  • 12:18 – Nate speaks to mentors who have influenced his career, lessons he’s learned and why vertical farming is truly his calling


  • 16:19 – Nate tells the story of how he met fellow Plenty co-founder, Matt Barnard as well as common misconceptions towards indoor agriculture


  • 21:18 – How Plenty’s mission has evolved and innovated throughout the years


  • 24:20 – The importance of having a supporting infrastructure for vertical farming


  • 27:59 – How Plenty decides on where to locate its farms and where they are focusing their growth


  • 34:13 – Nate discusses the work Plenty is doing to advance social responsibility


  • 38:43 – Nate expounds on his roles and responsibilities as Chief Science Officer


  • 42:54 – Harry and Nate discuss the unique technologies that Plenty utilizes


  • 49:33 – A tough question Nate has had to ask himself lately and a hobby that keeps Nate busy


  • 53:00 – Harry thanks Nate for joining the show and let’s listeners know where they can learn more about Plenty 


Tweetable Quotes


“Covid has been a bit of a reckoning for the world in a lot of different spheres. But certainly in the sphere of managing long-distance supply chains and keeping things on the shelf – things that people have always taken for granted.” (04:23)


“I believe that great design starts with intent.” (10:51)


“The thing that I’ve learned over the years is that brilliant, talented, motivated people can do just about anything.” (14:20)


“We need to double to triple the amount of fresh fruits and vegetables in the world just to feed people the right amount that doctors recommend for your diets.” (19:08)


“The thing about having things magically show up on retail shelves for decades without interruption is that you start to take for granted the complexity and the difficulty of making those things show up on the shelf.” (24:50)


“I believe that most business problems are basically feedback problems. The further away you get from your customer, the less you can understand their needs.” (26:50)


“It would be a travesty if we built farms in food deserts without solving the food desert problem.” (36:01)


“I think when we think about this industry and what’s going to hold it back is access to capital.” (45:58)


“It lands on our shoulders to go out into the world, manufacture as much land as possible, conserve as much water as possible and put food on people’s plates.” (49:24)


Links Mentioned


Plenty Website


Nate’s LinkedIn

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2020 Year End Review - Harry Duran31 Dec 202000:06:21

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S2E18: Henry Sztul - Technology, R&D & Building Resilient Food Systems19 Dec 202000:45:33

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show physicist, entrepreneur and self-proclaimed tinkerer, Henry Sztul. Henry is the Chief Science Officer at Bowery Farming, a modern farming company on an ambitious mission to transform the future of food and change the face of agriculture.

In this episode, Harry and Henry discuss the promise that vertical farming provides to the world and why it resonated so soundly with Henry. Henry shares his personal career journey, his thoughts on the current state of agriculture and what excites him most about the future of hydroponics and the AgTech industry in general. 

Episode Sponsor


Ceres Greenhouse Solutions


Key Takeaways



  • 03:22 – Harry welcomes to the show Henry Sztul, who shares his origin story, inventions he’s collaborated on and his earliest recollection of the AgTech industry  


  • 09:39 – Henry speaks to the promise of vertical farming and why it resonated with him


  • 11:34 – Henry recalls how he met Irving Fain, the Founder and CEO of Bowery


  • 14:49 – Digging into the technology that Bowery utilizes and their commitment to do better


  • 22:26 – Harry and Henry discuss Bowery’s extensive Research and Development process


  • 27:28 – How Covid-19 has affected Bowery’s approach to building resilient food systems


  • 30:04 – Henry speculates on Bowery’s future growth in the AgTech space


  • 34:46 – A tough question Henry has had to ask himself lately, something Henry has changed his mind about recently and mentors who have influenced Henry’s career


  • 39:05 – What excites Henry about the future of vertical farming


  • 41:51 – Harry thanks Henry for joining the show and let’s listeners know where they can learn more about Bowery Farming 


Tweetable Quotes


“What really clicked with me about vertical farming is that it’s not just feeding people now. It’s feeding people to come in the future.” (09:47)


“People on this planet are moving towards urban areas. And, the agriculture system at large is just taking more and giving less. I think what really strikes a nerve with me is the need to find new ways of doing things.” (10:03)


“At Bowery we’re very committed to constantly doing better – doing better from a yield point of view, from a quality point of view and a sensory point of view.” (17:07)


“There’s a lot that goes into building a modern vertical farm and it’s really exciting.” (21:48)


“How we think about doing research at Bowery is a real differentiator.” (26:16)


“If you approach a problem that you can’t solve, how can you change the problem to one that you can solve. That’s something that I’ve carried with me everywhere I’ve gone.” (37:51)


Links Mentioned


Bowery Farming Website


Henry’s Website


Henry’s LinkedIn

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S2E17: John Purcell - Building a Sustainable Future by Falling In Love with the Solution, Not the Science11 Dec 202000:56:20

Episode Summary

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show President and CEO of Unfold, Dr. John Purcell. John has dedicated his life to helping farmers safely and sustainably grow food using less of the earth’s natural resources.

In his new role as President and CEO of Unfold Bio, John is continuing this same mission to improve the food ecosystem with more sustainable, fresher, and better-tasting fruits and vegetables. In this episode, Harry and John discuss John’s previous work at Bayer and Monsanto, which led to innovations and diverse technologies for important global crops.


John opens up about the passion he has for sustainability, the respect he has for farmers and his family ranching operation in Montana.


Episode Sponsor


Ceres Greenhouse Solutions


Key Takeaways



  • 02:29 – Harry welcomes to the show John Purcell, who shares his background in vertical farming, the impact of COVID-19 and the value he places on sustainability


  • 09:21 – What John learned from his time working at the U.S. Department of Agriculture and highlights from his career overall


  • 16:12 – Leaders and mentors who have influenced John’s career


  • 20:17 – John details his time at Bayer and the transition to his current role as CEO of Unfold


  • 24:40 – John speaks to the challenges of growing a startup and building a team


  • 29:58 – John reflects on the many segments of vertical farming and where Unfold operates in this landscape


  • 36:45 – John defines the term ‘germplasm’ and talks about how he decides which crops to work on


  • 43:28 – John provides his thoughts on preparing for unforeseen circumstances


  • 44:59 – A tough question John has had to ask himself lately, something John has changed his mind about recently and what excites John about the future of vertical farming


  • 51:45 – Harry thanks John for joining the show and let’s listeners know where they can learn more about Unfold


Tweetable Quotes


“Any definition of sustainability also has to include the economic sustainability for the farmer.” (09:01)


“It’s great to have incredible science – and we need incredible science – but if you’re using that science to come up with a solution that actually tackles a really big challenge we have, that’s just so rewarding.” (14:51)


“The missing ingredient has been genetics; it’s really been the biology side of things. And I think that they’ve done an amazing job of building these production facilities and are able to control the environmental parameters so exquisitely.” (28:34)


“A lot of the time and resources you spend to have that seed that works well – in open field for example – is to build in resistances to diseases or pests…so you have to have seed that withstands all of this variability from an environmental perspective.” (37:52)


“Anytime you can shave days off of how long it takes to get to the store and then to the consumer, that’s huge.” (42:23)


“One of the things I hope the industry does is don’t disparage other ways of producing foods cause everybody’s working their butts off trying to do things right. My mom always said, ‘don’t raise yourself by pushing other people down.’ And, I always took that to heart.” (49:27)


Links Mentioned


Unfold Website


Unfold Twitter


Unfold LinkedIn


John’s LinkedIn

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S2E16: DeMario Vitalis - Leaving Hydroponics Better Than How He Found It03 Dec 202000:53:58

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show Founder of New Age Provisions, DeMario Vitalis. New Age Provisions is an urban farm that uses state of the art hydroponic technology to farm the freshest culinary herbs, lettuces, leafy greens, and cannabis. In this episode, Harry and DeMario discuss DeMario’s inspirational story, the success he’s achieving and how he’s bringing awareness to possibilities for minority farm owners. DeMario speaks to challenges he’s had to overcome, how ‘food deserts’ are affecting communities throughout the world and the importance of having a supportive family and community.

Special thanks to our Season 2 Sponsor

Ceres Greenhouse Solutions

Key Takeaways


03:09 – Harry welcomes to the show DeMario Vitalis, who shares his entrepreneurial journey, what attracted him to greeneries and the importance of having a supportive family and community


12:12 – How DeMario decides what he plants in his greenery and what the demand looks like in his market


19:33 – DeMario speaks to the negative impact that ‘food deserts’ have on local communities


23:38 – The value DeMario places on giving back to his community and lessons he’s learned in the vertical farming space


32:56 – DeMario take the audience through a typical day in the life and what he has learned as a business owner


36:30 – DeMario discusses what has influenced his grit, drive and determination and other relationships that have inspired DeMario’s life and career 


41:14 – A tough question DeMario has had to ask himself lately, what excites DeMario about the future of hydroponics and a little known fun fact about DeMario


49:03 – Harry thanks DeMario for joining the show and the work he’s doing for his community and let’s listeners know where they can learn more about New Age Provisions


Tweetables:


“It was very important for me not only knowing how to grow crops but knowing how to control nutrients and to control the electronic connectivity.” (08:31)


“I’m trying to get things that consumers will appreciate. If I’m growing greens, they’re Top Bunch Collard. If I’m growing mint, it’s not the common mint that you can get in the stores; it’s the spearmint, the peppermint.” (14:52)


“What it [food desert] means is that, within a certain population, people need to travel five or more miles to get to a place of food, like a store.” (21:07)


“I’ve always made a motto that you leave something better than how you found it and always try to make an impact on the world. Whatever you do, make a positive impact, whether it’s on someone’s life, whether it’s by creating something. Things aren’t going to get created by themselves, so they have to have people that will do it. And I’m one of those doers.” (37:04)


“I think having a support structure of friends and family is very important in whatever business you do, no matter if it’s farming, real estate or just life.” (40:27)


“I think local farmers are gonna have more of an important role in the future, especially within the next three to five years.” (44:25)


Links Mentioned:


New Age Provisions’ Email


New Age Provisions’ Website


Farm Share Program Website


DeMario’s LinkedIn


Ceres Greenhouse Solutions


Website | Facebok | Pinterest | Instagram | YouTube

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S10E130 David Flynn / AmplifiedAg - Pioneering Vertical Farming and Tackling Food Deserts12 Apr 202400:44:00

In this episode, I speak with David Flynn, Vice President of Business Development at AmplifiedAg, and what a journey it's been! David shares his transition from military service to the world of vertical farming, and it's a testament to the power of mission-driven work. His experiences in Afghanistan, witnessing firsthand the struggles and triumphs of local agriculture, have fueled his passion for bringing fresh food to those in need. It's not every day you meet someone who's as dedicated to making a difference as David is.

We dive into the nitty-gritty of AmplifiedAg's technology, from their propagation containers to their high-yield production units. David's insights into the challenges of energy costs and the need for industry-wide collaboration are eye-opening. It's clear that this isn't just about growing lettuce; it's about community, sustainability, and tackling food insecurity head-on. If you're curious about the future of controlled environment agriculture and the people who are pushing its boundaries, you won't want to miss this conversation. David's story is a reminder that with the right technology and a lot of heart, we can make a real impact, one container farm at a time.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

00:03:55: Transition from Military to Agriculture Technology

00:06:02: The Evolution of AmplifiedAg and Vertical Roots

00:10:53: Impact of COVID-19 on Business Operations

00:16:23: Observations on the Growth of the C EA Industry

00:21:20: AmplifiedAg's Current Size and Product Offerings

00:34:51: The Importance of Industry Transparency and Collaboration

Tweetable Quotes"I don't believe in coincidences, per se. When I moved to Charleston, I met Don Taylor, who's the founder of our company, AmplifiedAg. He painted a vision of marrying technology with agriculture, trying to do good things with technology and agriculture, promoting businesses, job development, and providing fresh food to people in need.""The biggest conversion we made was from an Aeroponics system to a Nutrient Film Technique system using crop king gutters in a stacked formation inside of our containers. That really was a game changer for us.""The core mission of the company was to provide safe access to fresh food globally. We're working with foundations across the country, non-governmental organizations trying to solve food insecurity. We're driven right now to look for opportunities to be a system integrator, to bring food security, help leverage food security for people in need."Resources Mentioned

Website - https://amplifiedaginc.com/

Instagram - https://www.instagram.com/amplifiedaginc/

Twitter - https://twitter.com/amplifiedaginc

LinkedIn - https://www.linkedin.com/company/amplifiedag

Youtube - https://www.youtube.com/@amplifiedag

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Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S2E15: Eddy Badrina - Creating Exponential Positive Change20 Nov 202001:05:43

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show CEO of Eden Green, Eddy Badrina. Eden Green is a vertical farming technology company dedicated to changing the way we farm our food, and feed our communities. In this episode, Harry and Eddy discuss Eddy’s entrepreneurial journey, from working in politics, to launching his own start-up, to becoming CEO of Eden Green. Eddy speaks to his background in digital marketing, his thoughts on risk-taking and his longtime personal and professional goal of creating exponential positive social and cultural change.

Special thanks to our Season 2 Sponsor

Ceres Greenhouse Solutions

Key Takeaways


03:00 – Harry welcomes to the show Eddy Badrina, who shares his first memories of entrepreneurship, his former role at the State Department and how his faith and the Bush family impacted his career


11:43 – Eddy discusses his first start-up, Buzzshift, trends he’s observed in the vertical farming industry, and the origin story of Eden Green


26:45 – Eddy speaks to Eden Green’s business model, current offerings and future target markets


42:28 – The value Eddy places on social and cultural change and growing an organization built on purpose


44:23 – How Eddy leveraged his background in digital marketing to help grow Eden Green


52:19 – A hard question Eddy has had to ask himself lately and Eddy’s thoughts on the future from 2021 and beyond


1:00:51 – Harry thanks Eddy for joining the show and let’s listeners know where they can learn more about Eden Green 


Tweetables:


“I wanted to leave a social and cultural impact that was a multiple of my level of effort. So, for one unit of energy or effort I was giving out, I wanted it to produce – through a company – 10 or 12x of that unit.” (08:53)


“I remember distinctly H.W. Bush who has since passed away. But, I had a chance to sit down with him and he said to me, ‘I love that you’re interested in public service, but I’d encourage you to establish a career for yourself and make that mark and then, either in tandem or after the fact, go into public service. Because then you’re not necessarily beholden to a salary from that service.” (09:44) 


“My parents, what they had taught me in work and in faith is that in everything do it with excellence.” (12:30)


“We have this duel thing at Eden Green of being plant-centric – our greenhouses are plant-centric – but our business is consumer-centric.” (19:35)


“Our foundation [at Eden Green] is scrappy. Our foundation is entrepreneurial. And so, the way that we’re now positioned is these greenhouses are economic units unto themselves. And we just want to provide folks with the opportunity to use them to their benefit.” (25:00)


“That’s really important to me. It’s one of my primary goals, back to this thing that was set in my heart even before I found Eden Green, was I wanted to make a huge social and cultural impact that was exponential to my own level of effort.” (43:01)


“Begin with the end in mind and then reverse engineer.” (46:30)


“To me, the company is the people. Products come and go, but the people are what make the company.” (52:40)


“I want us to be able to thrive on volatility. Most people thrive on stability. I’m training our staff, I’ve focused our team, our company to thrive in chaos.” (57:53)


Links Mentioned:


Eddy’s Email


Eden Green Website


Eddy’s LinkedIn


Eden Green Facebook


Eden Green Twitter


Eden Green Instagram


Ceres Greenhouse Solutions


Website | Facebok | Pinterest | Instagram | YouTube

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S2E14: Tobias Peggs - Discovering a More Resilient Food System through Vertical Farming12 Nov 202000:58:02

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show co-founder and CEO of Square Roots, Tobias Peggs. Square Roots is an indoor urban farming company that connects people in cities to local, real food. In this episode, Harry and Tobias discuss the growing demand for a more efficient global food system. Tobias speaks to the importance his organization places on transparency and visionary thinking as well as future initiatives he and his team are currently planning. 

Special thanks to our Season 2 Sponsor

Ceres Greenhouse Solutions


Key Takeaways


01:34 – Harry welcomes Tobias Peggs to the show to share his background as a data scientist, the genesis of his company Square Roots, and the impact Covid-19 has had on the industry


08:17 – Tobias recalls the vertical farming landscape back in 2016 when he initially launched Square Roots and how his past experience helped him to scale his business


16:24 – The value Tobias and Square Roots place on transparency and forward-thinking


22:21 – Trends Tobias has observed from the overall AgTech industry, including collaboration between organizations and the role of technology and software


32:18 – The evolution of Square Roots’ Farmer Training program


36:52 – How Tobias has grown personally and professionally during his tenure at Square Roots and mentors who have influenced him throughout his career


43:38 – Tobias speaks to the differences in how Americans and Europeans receive and consume their food


47:27 – What is something Tobias has changed his mind about recently and a tough question Tobias has had to ask himself recently


50:33 – What excites Tobias most about the future of vertical farming and where listeners can learn more about Square Roots 


Tweetables:


It became very obvious quite early that the world really needs this [vertical farming]. And that has acted as a very galvanizing and energizing focus through what, to your point, has been the craziest year any of us could ever possibly imagine.” (03:43) 


“Plants are not just widgets; they don’t just grow on demand. You need a person in there willing these plants to come to life.” (06:58)


“The average age of a farmer in the U.S. is fifty-eight. The average age of a farmer in countries like Japan is sixty-eight. You’ve got this demographic time bomb that is about to detonate on the food system. We need to find pathways for young people to enter the agriculture industry and that’s what we decided to tackle first at Square Roots.” (07:26)


“The wonderful thing is when you’re stressed in the software company, you stay stressed. When you’re stressed in the farming company, you just go wander around the farm for a half an hour.” (13:07)


“There are probably lots of parallels with the sort of green or alternative energy industry. We are all in it to solve a massive problem for the planet.” (23:14)


“Some days I do have to kind of stop myself because we are running at 150 miles per hour figuring all this stuff out.” (33:58)


“You don’t have to be a bloody nutritionist to figure this shit out. If it smells great, and it tastes great and it looks great, it’s gonna be good for you.” (46:39)


“There is a desperate need to figure out a more resilient food system where people are eating healthier food and doing it all year round. And indoor farming can be a big part of that solution.” (51:06)


Links Mentioned:


Tobias’ Website


Tobias’ LinkedIn


Square Roots Twitter


Square Roots Instagram


Ceres Greenhouse Solutions


Website | Facebok | Pinterest | Instagram | YouTube

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S1E13: Michelle Bonahoom - Lighting the Way Forward: How Heilux is Impacting the AgTech Industry23 Sep 202000:44:16

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show Interim CEO at Heilux, Michelle Bonahoom. In this episode, Harry and Michelle talk all about what’s happening in the world of lighting and it’s impact on the vertical farming industry. Michelle discusses her decision to take on the role of Interim CEO at Heilux, the impact Covid-19 has had on her consulting business and what excites her the most about the future of AgTech.

Special thanks to our Season 1 Sponsor

IGS – https://intelligentgrowthsolutions.com/

Key Takeaways


03:01 – Harry welcomes Michelle Bonahoom to the show to discuss her role at Heilux and the different technologies they develop for the vertical farming industry


08:13 – How Heilux works to address their clients’ challenges


12:39 – Michelle speaks to product development and the genesis of her entrepreneurial journey


15:51 – Where Michelle developed her passion for helping small businesses


21:36 – How Heilux operates within the vertical farming and indoor AgTech industry


27:38 – Michelle talks about the upcoming Vertical Farming Congress, where she will be a guest speaker


29:22 – Michelle discusses how Covid-19 has impacted her consulting business and Heilux


34:35 – What excites Michelle the most about the future of vertical farming


36:24 – A tough question Michelle has had to ask herself lately and where listeners can follow Michelle and Heilux


Tweetables:


“In 2016, the company [Heilux] was really, really good at knowing the science of light and how to leverage the science of light to be able to solve human problems.” (05:38)


“Instead of building it and then hoping they come, you involve the customer along the way.” (13:21)


“A lot of people, like seventy percent of the population – are afraid of change. And I love change.” (16:02)


“There’s infinite possibilities with how you can use light. And so, we’re really focusing on building a system that allows you to leverage those infinite possibilities with light spectrum.” (23:39)


“Covid-19 is an unfortunate event, but I think it’s bringing a lot of awareness to us in the industry or to others as to the need to solve some of the gaps in the food supply chain challenges.” (32:26)


Links Mentioned:


Heilux Website


Michelle’s LinkedIn


Michelle’s Consulting Group Website


Link to Vertical Farming Congress 


Intelligent Growth Solutions


Website | Twitter | YouTube

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S1E12: David Farquhar - Leveraging Science and Scale11 Sep 202000:52:45

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes back to the show CEO of Intelligent Growth Solutions, David Farquhar. In this episode, Harry and David talk all about the resounding economic and societal impact that Covid-19 has had on the AgTech industry and our daily lives. David shares the amount of science and scale that goes into every aspect of what IGS does as well as some of the latest projects they’re working on, including developing technologies to replicate the weather.

Special thanks to our Season 1 Sponsor

IGS – https://intelligentgrowthsolutions.com/

Vertical Farming Congress


Key Takeaways


02:50 – Harry welcomes David Farquhar back to the show to discuss how Covid-19 has altered the AgTech industry and his business strategy specifically


10:26 – David speaks to the initiatives and innovations that his organization, Intelligent Growth Solutions, has been working on lately


15:42 – David breaks down the amount of science, development, processing power and scale that goes into AgTech


20:42 – What Intelligent Growth Solutions is doing to give back to the community amidst Covid-19


24:54 – David talks about promoting awareness among the next generation about the opportunities that vertical farming provides


32:53 – New models in AgTech that are likely to manifest over the next few years


38:46 – David speculates on the future of technology development at IGS and shares the work IGS is doing with weather and climate technologies


47:56 – A tough question David has had to ask himself lately


Tweetables:


“I am not a fan of the phrase, ‘a new normal.’ I do think that we need to be flexible though. And I think that we’ve probably learned to do several things in a different way, and that’s good. But I am keen to see people actually socially get back together as soon as it’s safe.” (08:16)


“I think if people put their hand on their hearts and were honest with you in this sector, they would probably admit that once you’ve cracked the lighting, the power, the automation and handling, and the irrigation, the thing that is left on the table that is the toughest nut to crack is around the area of ventilation.” (11:14)


“And I have to say we also borrowed a couple of people’s garages. A couple of guys did some amazing work from home. I’d love to think of this as the AgriTech Garage Band.” (13:47)


“You know from our last conversation that we’ve made this promise to the market that we will never grow crops for commercial sale. Our covenant is that we’re a tech vendor, you guys are the farmers, you’re the growers, you know how to do this stuff. We’ll just give you a better set of tools.” (19:52)


“I think that governments have to make a choice between a societal focus or an economic focus and one or the other is going to suffer…I just hope that humanity comes to the fore because, at the end of the day, it’s people that make things happen. We need to look after people.” (24:17)


“Everybody loves everything as a service, whether it’s software, or razor blades or ink cartridges. How about farming as a service?” (34:57


“If there’s something that just works, then why not use it?” (40:06)


“The ability to manage that – the ability to replicate a certain type of weather because that’s the weather that this crop needs – that is the thing that we’ve been working incredibly hard on.” (43:23)


Links Mentioned:


David’s Website


David’s LinkedIn


Intelligent Growth Solutions


Website | Twitter | YouTube

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S1E11: Alex Tyink - Fork Farms: Growing Food for Positive Change25 Aug 202000:54:52

Alex Tyink is the President of Fork Farms, an organization that started on the principle that growing fresh and healthy food is a vehicle for positive change in the world. It is their belief that having consistent access to the freshest, highest quality food is a human right. Join Harry Duran, host of Vertical Farming Podcast, as he and Alex discuss Alex’s unorthodox path to entrepreneurship, hydroponic farming and the impact Covid-19 has had on Alex’s business, Fork Farms.

Special thanks to our Season 1 Sponsor

IGS – https://intelligentgrowthsolutions.com/

Key Takeaways


02:54 – Alex expounds on the impact Covid-19 has had on his business, Fork Farms, and how he got involved in AgTech


13:02 – Where Alex got his entrepreneurial drive and motivation and Alex’s experience moving to NYC


20:12 – Alex breaks down the business model of Fork Farms, the curriculum package they offer and the idea behind Flex Farm


32:28 – What Alex has learned throughout his entrepreneurial journey in AgTech


37:55 – Challenges and obstacles Alex has had to overcome as he continues to grow his team and business


43:14 – Alex talks about what excites him the most about the future of Fork Farms, AgTech, and a tough question he had to ask himself recently


50:29 – Harry thanks Alex for joining the show and let’s listeners know where they can connect and engage with Alex and Fork Farms


Tweetables:


“I started eating food that I was growing, and it completely changed my eating habits. I started eating better. I started feeling better. I started taking better care of myself.” (09:21)


“Labor efficiency and energy efficiency is really what we [Fork Farms] are all about.” (12:26)


“When I really started to dig into the industry, I learned how broken the food system really is. Sixty percent of all the food that we’re eating as Americans is ultra-processed. And we know – through all of these clinical studies – that ultra-processed food is directly linked to increase mortality due to all sorts of chronic diseases.” (18:25)


“I would say the majority of our growth as a company is organic.” (25:46)


“Every dime that we’ve made in the company we’ve put back into innovation. We are a for-profit company but we really act like a non-profit in a lot of ways. We have shareholders, but they understand what we’re trying to do and they’re willing to wait on the return in order to see something bigger than any one of us happen.” (33:08)


Links Mentioned:


Alex’s LinkedIn


Fork Farms Website


Fork Farms YouTube Channel


Fork Farms LinkedIn


Fork Farms Facebook


Intelligent Growth Solutions


Website | Twitter | YouTube

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S1E10: 010 Scott Massey - GroPod: How a Bold Aeroponic Appliance is Changing the AgTech Landscape16 Aug 202000:59:47

Scott Massey is the Founder and CEO of Heliponix, an organization that provides consumers with the GroPod, an aeroponic appliance that can yield a full head of leafy greens on a daily basis, or sizable harvests of dwarf varieties of larger plants. Join Harry Duran, host of Vertical Farming Podcast, as he and Scott discuss the business model of GroPods, challenges Scott had to overcome as an entrepreneur and pivots Scott had to make in order to scale and sustain his business amidst a global pandemic.

Special thanks to our Season 1 Sponsor


IGS – https://intelligentgrowthsolutions.com/


Key Takeaways


00:01 – Scott expounds on his education and background, how he got involved in AgTech and hydroponics and the origin story of GroPod, his rotary-aeroponics appliance


15:41 – Scott speaks to the importance of understanding consumer habits and breaks down his business model


25:32 – Scott talks about the vital role that form, function, design and aesthetic play in vertical farming


31:51 – Scott dissects the impact the global pandemic has had on his business, his thoughts on scaling up and sustainability 


38:27 – Challenges and obstacles Scott has had to overcome as an entrepreneur


46:08 – Scott talks about what excites him the most about the future of AgTech and a tough question he had to ask himself recently


50:18 – Scott speaks to what the future holds for GroPod 


54:53 – Harry thanks Scott for joining the show and let’s listeners know where they can follow and connect with Scott and GroPod


Tweetables:


“As a young person, I realized that it’s a lot easier to build one small thing than to try and convince someone to give me funding for one big thing.” (08:22)


“I firmly believe that no amount of capital will resolve fundamental flaws in business models. Those need to be and have to be addressed before you talk to those investors because it creates expectations of liquidity and profitability that if you’re anything but delivering on those deadlines, you have failed your fiduciary commitment to the investors who bought into that company.” (11:15)


“I have a lot of respect for vertical farms, but I would also make the comment that grocers are the primary beneficiary in most vertical farming models.” (23:14)


“I’m not gonna pretend that we made this decision to go directly to consumers in anticipation of any global pandemic happening. But I’m really glad we made the decision we did because I’m not interrupted. In fact, we’re having increased demand because more people want contactless food.” (31:51)


“I think there was a statistic I read in the National Resource Defense Council doing a food waste analysis in the U.S. that twenty people touched your head of lettuce before you ate it. I hope none of those people had Covid along the way or were transmissible, but that’s a real and valid concern that a consumer is going to have.” (46:40)


Links Mentioned:


Scott’s LinkedIn


GroPodOfficial Website


GroPodOfficial Twitter


GroPodOfficial Instagram


GroPodOfficial YouTube Channel


Intelligent Growth Solutions


Website | Twitter | YouTube

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S1E9: 009 Andrew Carter - Distributed Farming: How Smallhold Is Growing and Networking in the Ag Space03 Aug 202000:54:04

Andrew Carter is the co-founder and CEO at Smallhold the first, and only, organic farm in NYC. Andrew is a greenhouse and vertical farming specialist, with extensive experience with baby cut greens, lettuce, basil, tomatoes, and mushroom production. Join Harry Duran, host of Vertical Farming Podcast, as he and Andrew discuss the intricate nature of mushroom farming, challenges that Smallhold has overcome in the wake of Covid-19 and myths and preconceived notions about mushrooms as a crop.

Special thanks to our Season 1 Sponsor

IGS – https://intelligentgrowthsolutions.com/


Key Takeaways


02:35 – Andrew expounds on his education and background in ecological design and environmental science, how he got involved in AgTech and the origin story of Smallhold


16:44 – Andrew speaks to the extent he needed to educate himself on mushrooms as a crop and early challenges he worked through with Smallhold


23:36 – Andrew discusses how he strategically expanded his container farms and the technology involved with Smallhold’s units  


29:13 – Andrew breaks down Smallhold’s business model and client feedback he’s received


37:07 – Andrew debunks some of the myths and preconceived notions about mushrooms


41:15 – Andrew speaks to the growth strategy for the future of Smallhold and overcoming the challenges posed by Covid-19


49:04 – What is something that Andrew has changed his mind about recently


50:44 – Harry thanks Andrew for joining the show and let’s listeners know where they can follow and connect with Andrew and Smallhold


Tweetables:


“I think it’s an issue in the indoor Ag space – and just food in general – is people think that you can have the same solutions for every city. But I think that you need a mix of solutions because every city is different.” (14:38)


“Anyway, I was like ‘Ok, three thousand dollars to play a song while walk down the aisle.’ And they’re like, ‘Yeah, great.’ So, I played Daft Punk at their wedding on the cello, they gave me three thousand dollars and, the following week, bought a shipping container and planted in Williamsburg. That was definitely the first money into the indoor company. And we were like, ‘Let’s definitely try to grow some mushrooms in there.’” (19:48)


“We work with businesses and businesses don’t want to deal with this stuff. They like the idea and they love the quality. They want to deal with it in a sense that it’s there and they can sell the stuff. But they don’t want to be mushroom farmers, even if they tell you they do.” (31:02)


“What’s so cool about these people [Smallhold’s partners] is not only that they’re really good at cooking and being creative, but they really believe in what we’re trying to do. And they understand it so well that they can help tell our story and help feed other people our product.” (36:05)


“We’re seeing that we’re settling out with way higher numbers, like five to six times what we thought we would be at before Covid. So, we’re in a good position and we think that this can exist in all sorts of other places. And we’re getting that kind of response from all these big partners, and so we’re going for it. I don’t think that Covid is really going to stop us at this point.” (47:11)


Links Mentioned:


Andrew’s LinkedIn


Smallhold Website


Food + Tech Connect Website


Intelligent Growth Solutions


Website | Twitter | YouTube

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S1E8: 008 Virginia Emery - Frass Happens: Dissecting Insect Farming21 Jul 202000:54:46

Virginia Emery is an entrepreneur with a passion for insects and the founder and CEO of Beta Hatch, a company that grows insects as sustainable protein for animal feed. Virginia’s current mission is the save the world by breeding a bug that tastes like bacon. Join Harry Duran, host of Vertical Farming Podcast, as he and Virginia discuss the fascinating world of insect farming, its impact on the vertical farming industry and the importance of promoting diversity in this ever-growing market.

Special thanks to our Season 1 Sponsor

IGS – https://intelligentgrowthsolutions.com/


Key Takeaways


00:01 – Virginia expounds on her background as an Insect Entrepreneur, speaks to the many ‘bug banquets’ she’s attended and shares her passion for changing the world


06:12 – Virginia speaks to how she educated herself about the indoor agriculture industry, the work she does with Beta Hatch and surprises she learned along the way


13:37 – Other vertical farming business models that inspired Virginia during the early stages of Beta Hatch


16:16 – Virginia breaks down the supply chain aspect of Beta Hatch and the impact of robotics technology on this industry


24:55 – How Virginia has grown and evolved as a business owner and entrepreneur


30:16 – Virginia shares her thoughts on opportunities for women and minorities in the AgTech industry and can be done to promote diversity


40:43 – The decision to seek out funding through a third party investor and a hard question Virginia has had to ask herself and answer recently


47:34 – Harry thanks Virginia for joining the show and let’s listeners know where they can follow and connect with Virginia and Beta Hatch


Tweetables:


“If you can identify what your passion is and you can use that to fuel your career, that means that work is not ‘work’ in a sense of something you’re not enjoying or something that’s burdensome but rather something that you feel passionate about.” (05:50)


“The U.S. is a net exported of feed – because we produce a lot of soy – but we’re a net importer of aqua culture, seafood and aqua feed products. So, there’s some interesting geographical components to the food system that, again, most people are not realizing when they go to the grocery store and get their food.” (13:09) 


“Frass is your word of the day. Frass is insect manure, so bug poop. We have a saying at Beta Hatch that ‘Frass Happens.’” (17:18)


“As an entrepreneur that’s one of the most exciting things I think about having a business is there’s always something new to learn. And that’s something that we really value at our company is we really work to hire lifelong learners.” (26:03)


“I’ve always tried to pursue my interests with a real drive, and I think that naturally being an entrepreneur fits really well with that.” (30:07)


“I think it’s the responsibility of anyone who’s working in an organization that’s not very diverse to really think about why that is.” (33:09)


“What I’ve come to realize is that investors and the people that are helping to scale this industry, they invest in people. So I think that it’s important that you are authentic with people and that you’re really using that to motivate and drive what you do.” (46:22)


Links Mentioned:


Virginia’s LinkedIn


Beta Hatch Website


Intelligent Growth Solutions


Website | Twitter | YouTube

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S1E7: 007 Nicola Kerslake - Funding the Indoor AgTech Space10 Jul 202000:37:48

Nikola Kerslake is a registered investment adviser and founder of Contain, a fintech platform for indoor agriculture that aids indoor farmers in finding lease funding for their projects. Join Harry Duran, host of Vertical Farming Podcast, as he and Nicola discuss common misconceptions about the indoor AgTech space, access to funding, and how her experience as a manager of private equity funds has contributed to her success in the vertical farming industry.

Special thanks to our Season 1 Sponsor

IGS – https://intelligentgrowthsolutions.com/


Key Takeaways



  • 00:01 – Nicola shares her background in indoor agriculture and the origin story and goals of her FinTech company, Contain


  • 05:09 – Nicola expounds on how she got involved in finance


  • 08:42 – Nicola speaks to common misconceptions people have about the indoor AgTech space and lessons she’s learned from her work with Techstars


  • 15:54 – Nicola details the process of how Contain identifies new companies to work with


  • 20:21 – Trends and shifts in the indoor AgTech space that Nicola has noticed over the past few months and years


  • 27:45 – What excites Nicola the most about the future of indoor AgTech and vertical farming


  • 29:21 – What is something that Nicola has changed her mind about recently and where listeners can follow and connect with Nicola and Contain


Tweetables:


“The biggest challenge that indoor farmers face is not necessarily technical or growing, it’s just they can’t finance their farms. So, that looked like a problem I could solve.” (03:03)


“It’s been a fairly circumlocutious route, but I think every entrepreneur has to hustle. And we certainly do that every single day.” (06:41)


“Lenders don’t work like equity investors or like private investors. They have checklists and black boxes that they use and you are not going to be able to charm them, or impress them with your vision, into committing earlier.” (16:55)


“There are many more sources of funding than there were when we first started. And actually that’s great for us because you never want to be one hundred percent of a deal. You always want to get to share it with someone.” (24:56)


Links Mentioned:


Nicola’s LinkedIn


Nicola’s Website


Contain Website


Contain’s Email


Intelligent Growth Solutions


Website | Twitter | YouTube

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S1E6: 006 Dave Ridill - From Paramedic Firefighter to Vertical Farmer29 Jun 202000:46:44

Dave Ridill is a hydroponic farmer as well as the owner and head of operations at Clawson Greens, an organization that supplies Teton Valley and surrounding areas with fresh clean greens, locally grown year-round. Join Harry Duran, host of Vertical Farming Podcast, as he and Dave discuss the learning curve of vertical farming, the impact that Covid-19 has had on the industry and the importance of being nimble as an entrepreneur. Dave tells the story of how he chose a career as a vertical farmer over that of a paramedic firefighter and the impact he wishes to make with his AgTech organization.

Special thanks to our Season 1 Sponsor

IGS – https://intelligentgrowthsolutions.com/


Key Takeaways



  • 00:01 – Dave shares his background as a ski patrolman, his origin story as a vertical farmer and the work he’s doing at Clawson Greens


  • 09:55 – Dave speaks to the learning curve of vertical farming, the breakdown of his clientele and how he is assisting his local community


  • 16:35 – Dave expounds on the importance of remaining nimble as an entrepreneur in the AgTech space


  • 20:09 – Dave breaks down a typical day in the life as a vertical farmer and the challenges that emerged due to Covid-19


  • 27:32 – Best practices and insights Dave has learned from other hydroponic farms


  • 30:56 – Dave talks about his marketing plans for Clawson Greens


  • 35:49 – What Dave has learned about himself throughout his entrepreneurial journey


  • 38:27 – What is something that Dave has changed his mind about recently


  • 40:22 – Dave speaks to the trends that excite him about the future of vertical farming and where listeners can follow and connect with Dave


Tweetables:


“You have to understand that it [vertical farming] is a business in that if you want to actually do this you have there has to be this idea that you want to be successful. And, failure was not an option.” (08:17)


“I think that there’s a benefit for small farms like myself and all over the country – whether that’s indoor farming or just small scale farming in a community – is we have the ability to transition in a day or two from restaurants to a direct-to-consumer, to a drive-up.” (17:32)


“Our competition was more of what’s going on in California – the transportation and water shortages and climate change. That’s our competition.” (28:45)


“A lot of people still think their food just comes from the grocery store and they don’t have that connection that there’s actually farmers, there’s actually people who grow this food.” (37:02)


Links Mentioned:


Dave’s LinkedIn


Dave’s Website


Dave’s Facebook


Clawson Green’s Instagram – @clawsongreens


Intelligent Growth Solutions


Website | Twitter | YouTube

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S10E129 Whit Allen / SpectraGrow - From Turntables to Vertical Farms: The Rhythms of Innovation and Sustainability in Agriculture02 Apr 202400:53:34

In this episode, I speak with Whit Allen, the charismatic CEO of SpectraGrow, as we dive into a world where the rhythm of music intertwines with the innovation of agriculture. It's a conversation that takes us from energy of DJing to the vibrant greenery of vertical farms. We reminisce about our days behind the decks and reveal how those experiences have given us a unique tempo for tackling the professional challenges we face today. Whit brings a refreshing perspective on the journey from spinning records to advocating for clean technology in Washington D.C., and how every step has influenced the birth and growth of SpectraGrow.

The power of collaboration shines through in our chat, from the influence of mastermind groups to the shared problem-solving that’s steering the industry towards sustainable success. You'll hear firsthand about the nitty-gritty of lighting innovation, the significance of strategic planning for farm setups, and the camaraderie that's sprouting among agri-tech leaders in Colorado and beyond. Join me for an episode that celebrates the progress and growth at the heart of urban farming.

Thanks to Our Sponsors

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

Key Takeaways

00:00 Connecting Music and Agriculture

09:38 Career Evolution and Clean Tech Lobbying

16:19 Origin and Ideal Clients of SpectraGrow

27:53 LED Innovation and Energy Efficiency

31:34 Collaboration and Growth in Vertical Farming

44:18 Power of Mastermind Groups

Tweetable Quotes"When I took a course called Truth, Love, and Marketing here in Boulder, one of the exercises was to describe your creative process. It was so easy to describe my creative process with DJing and music, and then I saw the parallels in how I bring that creative energy to launching an entrepreneurial company. How we market, how we sell, how we talk about what we do—it all has roots in that creative process from music.""We often make recommendations to relay out a farm based on lighting, and we show that if we reorganize the farm in a certain way, we could get much better performance out of the lighting strategy. My advice is always to bring us in as early as possible in the planning process because our ability to add value decreases the later we're brought into the project.""The intuition is a huge part of decision-making in business, and it's a weird word to use because people in business like spreadsheets, they like numbers, they like analysis. But at the end of the day, you have to interpret the data, and there's a point where you've got to trust other sensors that might not be so obvious that you could put on a spreadsheet, but are important things to consider."Resources Mentioned

Website - https://www.spectragrow.com

Instagram - https://www.instagram.com/spectragrow_inc

Facebook - https://www.facebook.com/spectragrow

Linkedin - https://www.linkedin.com/company/spectragrow

Youtube - https://www.youtube.com/@spectragrow

Connect With Us

VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast

VFP Twitter - https://twitter.com/VerticalFarmPod

VFP Instagram - https://www.instagram.com/direct/inbox/

VFP Facebook - https://www.facebook.com/VerticalFarmPod

Subscribe to our newsletters!

AgTech Digest - https://agtechdigest.com

The Indoor Farmer - https://www.indoorverticalfarm.com/

Horti-Gen Insights - https://www.hortigeninsights.com/

CEA Summit East - https://indoor.ag/cea-summit-east-2025/

Indoor AgCon - https://indoor.ag/

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Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S1E5: 005 Jon Friedman - A Green Mind18 Jun 202000:43:09

Jon Friedman is the COO and co-founder of Freight Farms, an organization that provides agricultural products and services that enable on-site commercial food production anywhere in the world. Join Harry Duran, host of Vertical Farming Podcast, as he and Jon discuss the growth of the AgTech industry, the value of marketing and the grant Jon and his team received from NASA to further their work with vertical farming.

Special thanks to our Season 1 Sponsor

IGS – https://intelligentgrowthsolutions.com/


Key Takeaways



  • 00:01 – Jon shares his origin story of how he originally became interested in AgTech and the inspiration to start Freight Farms.


  • 13:19 – Jon speaks to the importance of educating those looking to enter the industry in order to scale agriculture 


  • 20:25 – The value of having Standard Operating Procedures (SOPs) and marketing plans in place


  • 25:58 – Jon expounds on Freight Farms’ latest model, The Greenery


  • 29:13 – Jon talks about the grant he and his organization received from NASA


  • 32:30 – Jon speaks to the trends that excite him about the future of AgTech


  • 38:23 – Where listeners can follow and connect with Jon


Tweetables


“Admittedly, I don’t have a green thumb, I would say, but I have a green mind.” (00:52)


“The current food supply chain is not set up to support the entire globe, even though it’s a very centralized global system.” (10:05)


“Our goal as a company is to continually lower the barrier of entry for anybody looking to get in or anybody looking to scale agriculture.” (13:48)


“What a lot of folks in this space look at first is, ‘What’s my ROI? What’s the economics of growing?’ And, if it works at that scale, scaling gets a lot more realistic.” (22:46)


“NASA’s a really interesting organization because you go there and they forget that they’re NASA sometimes. They forget how awesome the scope of work that they have worked on over the years is so they’re very casual about it. We tried to act cool but failed miserably.” (32:14)


Links Mentioned:


Jon’s LinkedIn


Jon’s Website


Jon’s Twitter – @JonFreightFarms


Freight Farms’ Instagram – @freightfarm


Intelligent Growth Solutions


Website | Twitter | YouTube

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S1E4: 004 Henry Gordon Smith - Exploring the Socioeconomic Divide in Agriculture10 Jun 202000:54:06

Henry Gordon Smith is a global AgTech leader, speaker and founder of Agritecture, a global leader in urban agriculture consulting services. Join Harry Duran, host of Vertical Farming Podcast, as he and Henry discuss the business model of vertical farming and urban agriculture. They expound on the racial and socioeconomic divide within agriculture as well as the ongoing ‘food apartheid.’ Finally, Henry speaks to upcoming events and projects he and his organization are working towards.

Special thanks to our Season 1 Sponsor

IGS – https://intelligentgrowthsolutions.com/


Key Takeaways



  • 00:01 – Henry shares his origin story and how he originally became interested in vertical farming and podcasting


  • 07:52 – The biggest challenges Henry has faced as an entrepreneur and how investments have shaped the vertical farming business model


  • 13:04 – Complex questions about vertical farming that Henry is seeking answers to


  • 20:23 – Henry shares his definition of vertical farming and solutions he suggests for the industry


  • 29:13 – Henry’s speaks to the mission of his company Agritecture, and some of its offerings


  • 36:15 – Henry’s unique perspective on race, the ‘food apartheid’ and urban agriculture


  • 42:49 – Upcoming vents Henry is launching with Agritecture


  • 45:29 – Henry expounds on what excites him about the future of vertical farming and AgTech in general


  • 50:25 – Where listeners can follow Henry


Tweetables


“As I was exploring my interest in doing business solutions to sustainability challenges, I created three blogs to kind of test the market and to see what people responded to.” (03:38)


“I’m not about hype. I’m happy to encourage and talk about the benefits of urban agriculture and vertical farming, but I really want to talk about the complex questions.” (12:49)


“My definition is really about three dimensional farming. It could be one floor, it could be a container, it could be a basement. It’s really about saying, ‘Ok, when we think three dimensionally about agriculture and the potential to photosynthesize plants using LEDs, what could we do and what could we do with this space?’” (22:25)


“We have the third urban agriculture director in the United States that was just put into place in [Washington] D.C., to join Atlanta and Philadelphia. That’s really exciting…I’m really excited to see how policy accelerates the industry and starts to structure it a little bit.” (48:00)


Links Mentioned:


Henry’s LinkedIn


Agritecture


Agritecture Designer


Agritecture Event Link


Henry’s Instagram – @theagritect


Henry’s Twitter – @TheAgritect


Books Mentioned:


The Vertical The Vertical Farm: Feeding the World in the 21st Century - Dr. Dickson Despommier


Intelligent Growth Solutions


Website | Twitter | YouTube

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

S1E3: 003 Stephen Pankhurst - Analyzing the Evolution and Profitability of Vertical Farming29 May 202000:55:17

Join Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show process improvement engineer and vertical farming expert, Stephen Pankhurst. In this episode, Stephen talks about the origin story of his wildly popular YouTube channel, Exa Cognition, which touches on all things technology including vertical farming. He expounds on the barriers of entry, profitability and evolution of vertical farming.

Special thanks to our Season 1 Sponsor

IGS – https://intelligentgrowthsolutions.com/


Key Takeaways



  • 00:43 – Stephen shares his origin story and how he originally became interested in vertical farming


  • 09:25 – Stephen expounds on the time and energy that went into his YouTube channel dedicated entirely to vertical farming


  • 14:05 – Stephen breaks down the progress of technological advances in the industry and profitability of vertical farms


  • 20:29 – Stephen speaks to challenges, barriers to entry and the importance of light energy for vertical farming


  • 35:02 – The incredible growth of Stephen’s video series and his plans for the future of this channel


  • 49:24 – Where listeners can follow Stephen


Tweetables


“It’s very clear that it [vertical farming] does work and it’s working right now. There’s a lot of companies having success with it. And the question I wanted to answer was, ‘Can it really scale to the global level?’” (05:00)


“I guess you could say I get obsessive about certain topics and I kind of go all-in on them.” (08:52)


“A lot of things that really surprised me when I was doing the research is just how absolutely massive agriculture is. I mean it is truly vast. Of our habitable land, fifty percent of it is agriculture.” (24:25)


“When you first hear something crazy for the first time, you say, ‘No.’ And then, the more you start to hear about it, at some point it doesn’t matter that much about the data you provide. At some point, once you’ve been exposed to an idea enough, people tend to go, ‘Yeah, yeah. Of course that was always going to happen.’” (33:59)


“My initial idea for the channel…what I really wanted to do was to take the evangelists of a technology and the critics and put them together against each other so to speak.” (44:40)


Links Mentioned:


Stephen’s LinkedIn


Stephen’s YouTube Channel


Stephen’s Email


Books Mentioned:


Plant Factory


Abundance


Bold


Intelligent Growth Solutions


Website | Twitter | YouTube

See omnystudio.com/listener for privacy information.

Mentioned in this episode:

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

2025 Precision Ag Report by iGrowNews

2025 Precision Ag Report

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