Explore every episode of the podcast Values-First Marketing
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 5 Email Marketing Tips For Daily List Growth with Tracy Beavers | 25 Nov 2025 | 00:31:31 | |
Daily list growth is simpler than you think. I’m joined by Tracy Beavers, host of the top-ranked Create Online Business Success podcast, for a refreshingly real conversation on how to grow your list automatically, without ads or endlessly creating new freebies. Tracy shares the habits and mindset shifts that create sustainable list growth for values-driven entrepreneurs…plus some fun, overlooked ways to make your list love hearing from you! Whether your list feels tiny or neglected, this episode will remind you how powerful it can be when you treat every email address like their is a real human behind it (because there is!) Listen to this episode to catch:
🎧 Listen now and then join us inside Copy Clarity Club to build the kind of messaging that grows your list every single week—without burnout. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/email-marketing-tips-tracy-beavers CONNECT WITH MEGAN: Instagram → https://www.instagram.com/megankachigan/ Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| 3 Email Marketing Ideas You Can Use This Week | 18 Nov 2025 | 00:14:21 | |
I’m sharing three simple, actionable email marketing ideas you can implement right away to see a greater ROI from your email marketing. No burnout, no perfectionism, no fancy funnels required! Whether you’ve ghosted your list for a month or you’re just tired of writing emails that get ignored, this conversation will help you build momentum without overthinking it. We talk about how to shift from email avoidance to email confidence using my 3C framework, how to write for skimmers (because most of your readers aren’t sitting down at a desk to read your newsletter), and why showing up imperfectly is still the most powerful move you can make. 💌 Want a deeper audit of your current messaging or email strategy? Join the Why Isn't This Converting? Free Challenge here. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/email-marketing-ideas-this-week Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Sustainable Brand Visibility That Works with Michelle Thames | 16 Sep 2025 | 00:32:59 | |
What if not posting daily is actually the smartest brand visibility strategy? I’m joined by Michelle Thames, a visibility strategist, award-winning podcaster, and powerhouse CEO who has spent 16+ years helping women entrepreneurs build sustainable visibility and consistent income. Michelle knows firsthand that social media doesn’t have to drain you. Instead, it can be a powerful tool to connect, convert, and grow—when you approach it with clarity and authenticity. Inside this conversation, Michelle and I dive into:
Whether you’re a coach, consultant, or service provider, this episode will help you rethink how you show up online and off—and give you tools to build visibility that actually works for you. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/sustainable-brand-visibility-michelle-thames Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: WORK WITH MEGAN:
If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| The Most Underrated Platform for Authentic Marketing Right Now | 09 Sep 2025 | 00:20:17 | |
In a marketing world overrun with formulas, metrics, and pressure to “stay on brand,” I’ve found a platform that feels like a breath of fresh air. Everything else in my marketing has gotten easier since leaning into this approach! I’ve booked aligned speaking gigs, built relationships without pitching, and turned 30-second posts into podcasts, Reels, and newsletters. And the best part? I’m not trying harder—I’m simply showing up as myself. This isn’t about chasing vanity metrics or creating perfect posts—it’s about showing up authentically and building human-first connections. That’s why I believe this is the most underrated platform for authentic marketing right now—and I’m sharing exactly how you can use it, too. If you’ve been feeling creatively drained, stuck in performance mode, or disconnected from your content—this one’s for you. What you’ll hear in this episode:
👉 Follow me on Threads @megankachigan for more real-time reflections and authentic marketing tips. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/authentic-marketing-threads-2025 Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: Instagram → https://www.instagram.com/megankachigan/ WORK WITH MEGAN:
If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Try This PR Strategy For More Brand Visibility with Nicole Pearl | 02 Sep 2025 | 00:23:22 | |
You know visibility is the next step. You’ve built the offer, you’ve got the track record… but something still holds you back and it sounds like: In this episode, I’m joined by media expert Nicole Pearl to talk about what really makes visibility easier—and why the answer isn’t more polish or a bigger audience. When you lead with your message, your mission, and the people you’re here to serve, the fear fades and the right opportunities come forward. That is the power of brand authenticity. Whether you're navigating the thought leader identity shift or you're PR-curious, this episode is packed with perspective, practical tips, and a fresh approach to getting visible without burning out. 🎧 Tune in to learn:
✨ Want to feel clearer and more confident before you pitch or post? ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/pr-strategy-brand-visibility Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: Instagram → https://www.instagram.com/megankachigan/ WORK WITH MEGAN:
If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| What a Sales Page Copy Audit Reveals—And How to Fix Yours | 26 Aug 2025 | 00:29:47 | |
What if the most powerful copy for your sales page is already hidden in your own words—you just haven’t seen it yet? In this episode of the Values-First Marketing Podcast, I’m taking you behind the scenes of a real sales page copy audit for executive coach Jacqueline Hawk and her Power of the Ask Academy. Jacqueline already had strong testimonials, a proven framework, and incredible client results—but her sales page wasn’t converting the way it should. You’ll hear exactly how we uncovered what was falling flat, tightened her messaging, and built a values-aligned hero section that finally shows off the power of her work. What You’ll Learn in This Episode:
➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/sales-page-copy-audit Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: Instagram → https://www.instagram.com/megankachigan/ WORK WITH MEGAN:
Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business. Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Watch This Website Copy Audit — Then Apply It to Yours | 19 Aug 2025 | 00:26:50 | |
Second-guessing your website messaging? Today's episode is a little bit different, because instead of me just teaching or doing a solo episode, I’m taking you directly behind the scenes of a real messaging audit. You're going to hear how we took her one page website, something she had been second guessing for months, made a few intentional tweaks, but instantly made it feel tighter, cleaner and more aligned with her values. When your messaging is clear, you stop overthinking, and you actually feel proud to send people to your website or any piece of content that you're working on, because you know, it reflects who you are and how you serve. Whether you're a real estate agent, coach, or creative, this real-time audit will open your eyes to:
👀 Want results like this for your own website? ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/website-copy-audit-example Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 CONNECT WITH MEGAN: Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Conversion Copywriting That Finally Made Her Offer Sell | 12 Aug 2025 | 00:13:04 | |
I’ve you ever caught yourself thinking: “I know this offer helps people… so why aren’t they clicking ‘Buy’?” We are digging into what to do when you have the trust, the audience, the offer—and still no sales. If you’re a coach, service provider, or heart-centered entrepreneur with a strong mission and passion for what you do, and still wondering, "Why isn't my content converting?" or "How do I get people to actually buy?" — this case study is for you. You’ll learn how one holistic pediatric expert went from zero sales to total clarity and confidence after a single 24-hour copy critique. And how this same conversion copywriting method can help you create emails and landing pages that actually work. The reality is: If your copy doesn’t make them feel seen, it won’t make them say yes. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/conversion-copywriting-made-her-offer-sell Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: Instagram → https://www.instagram.com/megankachigan/ WORK WITH MEGAN:
If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| The Marketing Strategy That Keeps You in Your Zone of Genius | 05 Aug 2025 | 00:26:59 | |
If you're a coach, service provider, or online business owner constantly asking: “Why isn’t my content converting?” — you’re in the right place. This episode shares five essential marketing shifts for those who are tired of the content hamster wheel and ready to simplify visibility while boosting real results. These shifts are especially helpful if you’ve asked:
Your marketing should be your most aligned, powerful asset for growing your business—without burning out. It's time to finally get results that reflect how powerful your work is. Here’s what we get into: — Why you need to stop being your own content creator and start leading like the visionary you are 💡 If your content isn’t converting, it’s probably not your offer—it’s your message. Let’s fix that inside the Why Isn’t This Converting? 5-day challenge. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/marketing-strategy-zone-of-genius FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: WORK WITH MEGAN:
Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Email Sequence Tips That Actually Work | 29 Jul 2025 | 00:25:12 | |
If your email sequences looks good on paper but isn’t bringing in buyers… …this episode is your roadmap to what’s off—and how to fix it fast. We’re walking through what’s changed in buyer psychology and how to make your evergreen emails convert for today’s more discerning buyer. I’m breaking down the real reasons your sequence isn’t working (even if CTRs are solid) and bring in more sales on the regular for you—without rewriting the whole thing. Tune in for practical ways to:
Plus, I’m sharing three sequences most people skip (that could quietly boost your revenue), and what’s really keeping your emails from converting—because it’s not always the copy. If you’re ready to refresh your email sequences, listen now and grab your spot in the Why Isn’t It Converting? Free 5-Day Challenge. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/effective-email-sequences/ Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: Instagram → https://www.instagram.com/megankachigan/ WORK WITH MEGAN:
If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| 3 Shifts for Profitable Podcast Marketing with Beth Nydick | 22 Jul 2025 | 00:43:51 | |
Most of us know the feeling: you land a podcast interview, have a great conversation, and then… nothing. No leads. No ROI. Just a feel-good moment that disappears. Beth Nydick is here to flip that script. In this episode, she shares how to turn podcast guesting into a real marketing strategy—one that aligns with your offers, connects with your audience, and can generate serious revenue (we’re talking $10K+ per appearance). We’re talking storytelling, systems, and strategy—not just “being everywhere.” 🎧 Whether you’ve guested on a dozen shows or you’re just starting out, this is a must-listen. In this episode, you’ll hear: ✨ Ready to turn visibility into revenue? ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/profitable-podcast-marketing-beth-nydick FREE RESOURCE:
CONNECT WITH MEGAN: Website → www.megankachigan.com Facebook → https://www.facebook.com/megan.kachigan LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6 WORK WITH ME:
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Values-First Marketing” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| The Real Reason Your Conversion Copywriting Isn’t Working | 16 Jul 2025 | 00:14:02 | |
If your conversion copy isn’t landing, it might not be the words. In this episode, I share what most strategies miss—and why I made the shift from copywriter to Fractional Marketing Partner (and why I still offer copywriting services). You’ll hear what’s really behind stalled funnels, misaligned messaging, and content that just isn’t converting. Plus, what it takes to build marketing that finally works. You’ll hear:
If you’re looking for aligned strategy, done-for-you support, and conversion copy that’s actually part of a bigger plan... 👉 Learn more about Fractional Marketing support here Let’s stop trying to write our way out of a strategy problem—and start building a system that actually works. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/fractional-marketing-shift Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: Instagram → https://www.instagram.com/megankachigan/ WORK WITH MEGAN:
If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| The Top 3 Copywriting Trends To Watch in 2026 | 11 Nov 2025 | 00:38:18 | |
If you're wondering how to stay relevant and write content that actually connects in the AI era—we need to talk about what’s really working in 2026. In this episode, I’m breaking down the top 3 copywriting trends I’m seeing that are reshaping the way heart-centered entrepreneurs market and message their offers. These predictions are grounded in what’s already shifting across my clients, peers, and my own business. What We Cover:
➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/2026-copywriting-trends Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: Instagram → https://www.instagram.com/megankachigan/ Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| The Marketing Strategy That Leaves Room for Rest and Revenue | 15 Apr 2025 | 00:11:39 | |
What if the most profitable part of your marketing wasn’t another platform, funnel, or content sprint? Your marketing strategy should be built around your business and your capacity—one that leaves room for rest, creativity, and margin. Because going non-stop is a sign your strategy needs reworking. I’m sharing the exact rhythm I use (and recommend to my multi-6 and 7-figure clients) that keeps them visible, trusted, and fully booked—without posting every day or feeling glued to their phone. [0:00–1:30] Why Rest Is the Most Profitable Part of Marketing ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/marketing-strategy-rest-and-revenue Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: Instagram → https://www.instagram.com/megankachigan/ WORK WITH MEGAN:
If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| 3 Secrets to Grow Your Brand Community with Kristina Bartold | 08 Apr 2025 | 00:23:49 | |
You need friends who believe in your work. Because scaling doesn’t start with systems. It starts with conversations. Ones that build genuine, authentic community. You’ve likely heard things like, “Just show up consistently” or “Engage with your audience!” But if that advice hasn’t helped you build a thriving brand community that of fans that love you and your work…this episode is for you. The truth is: It’s not about paid ads or complicated launches. And you don’t need a massive following or a huge team to build a powerful, profitable, heart-centered brand community. If your audience isn’t buying, they may not feel like a community—yet. In this conversation with Kristina Bartold—co-founder of the Social Snippet and someone who truly walks the walk (I mean, have you seen her High Vibe Women events?!)—we break down exactly how brand community has helped her grow (and scale quickly) across two brands, online and offline. [1:12–3:02] How Community Helped Scale Her Business—Not Funnels ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/3-secrets-to-grow-your-brand-community-kristina-bartold Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: Instagram → https://www.instagram.com/megankachigan/ WORK WITH MEGAN:
If you enjoy this content, please take 15 seconds to rate and review the show. Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Build Fierce Brand Loyalty with Values-First Marketing | 01 Apr 2025 | 00:32:31 | |
If “Buy now!” makes you cringe…Here’s how smart, successful entrepreneurs are ditching the hype and winning with integrity. Let’s be honest: most of us didn’t start our business to become a full-time marketer or salesperson. We started to help people. To create freedom. To make an impact. And yes, to make money—but in a way that feels aligned. And yet, here we are. Tired of marketing formulas that don’t feel like us. Side-eyeing another bro-style launch with countdown timers and FOMO-laced subject lines. Wondering if there's a better way to market. How can we do it both effectively AND with integrity? There is a way. It’s called Values-First Marketing. And this episode is your intro to how and why it works (with examples!). [0:25-3:26] What is Values-First Marketing? ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/build-fierce-brand-loyalty-with-values-first-marketing Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: WORK WITH MEGAN:
If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| The Fastest Path To A 7-Figure Business with Megan Huber | 25 Mar 2025 | 00:39:05 | |
Building a 7-figure business isn’t about doing more—it’s about doing the right things in the right order. Most entrepreneurs hit a wall because they’re solving the wrong problem. They’re hustling hard, launching new offers, tweaking their messaging, and chasing “what’s working” for someone else instead of doubling down on what actually moves the needle for them. Our guest today is Megan Huber, who has worked with everyone from brand-new coaches to companies generating $45 million a year. And the patterns? They’re the same. The challenges don’t go away as you scale—they just get bigger and more expensive. The good news is that you can get ahead of them now so you don’t build a business that’s chaotic behind the scenes. In this conversation, you’ll walk away with clarity on what’s holding you back, what to execute next, and the biggest mistake that stops entrepreneurs from reaching seven figures. It’s time to simplify and scale. 0:05:15 - Phase 1: What to focus on to reach $10K in months ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/fastest-path-to-7-figure-business-megan-huber/ Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: WORK WITH MEGAN:
If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| The 10-Minute Marketing Audit Every CEO Should Do Before Q2 | 18 Mar 2025 | 00:19:22 | |
This quarter is wrapping up. You’ve been juggling client work, big-picture strategy, and way too many last-minute marketing tweaks. You know marketing is crucial for growth, duh, but let’s be honest—when was the last time you actually took a step back and assessed what’s working? Not what feels busy. Not what looks good on social. But what’s actually bringing in revenue without requiring you to be ‘on’ all the time? If your marketing has been more reactive than strategic (no shame! We’ve all been there), this quick 10-minute marketing audit will help you recalibrate before the next quarter. No fluff. No complicated reports. Just five simple questions that will instantly reveal where your marketing is supporting your growth—and where it’s holding you back. Make sure you listen all the way to the end, because you don’t want to miss #5. It’s the #1 reason businesses plateau. When you tweak this, you’ll start attracting clients who already value your work and see you as the obvious choice. 0:04:45 - Tired of relying on social media? Let’s talk about the power of podcasting, email, and SEO to build a marketing strategy that lasts. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/10-minute-marketing-audit-before-Q2 Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: WORK WITH MEGAN:
Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| How Owning Her Brand Voice Doubled Revenue with Holly Haynes | 11 Mar 2025 | 00:31:42 | |
Your brand voice matters more than any algorithm. Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results. In this episode, she breaks down the three to four emails a week that her audience loves to read, how it strategically reinforces key themes, and keeps her top of mind (without taking all her time!). Holly is so generous in this episode. She shares how really leaning into her voice across all of her media platforms doubled her revenue in one year and is the strategy she continues to use today. The best part? YOU can apply these same principles to your business. Holly keeps it simple and doable. 0:04:45 - Emphasis on non-social media-centric business strategies using podcasting, email, and SEO. ➡️SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-owning-brand-voice-doubled-revenue-holly-haynes Want more? Attend Holly’s virtual event Ditch The Social Drama LIVE on Wednesday March 12, 2025 Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: WORK WITH MEGAN: Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services. Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Why You’re Doing Too Much Marketing (and What to Do Instead) | 04 Mar 2025 | 00:24:28 | |
There are five signs you can market smarter, not harder—and they’re more freeing than you might expect. 🙌 If you’ve been showing up everywhere—posting, launching, creating, engaging—but still not seeing the results you want, this episode is for you. We’ve all heard the advice: Post more. Show up more. Sell every day. But here’s the truth—more marketing doesn’t always mean more clients, more revenue, or more impact. 🙅♀️ With the right strategy, you can spend one hour per month on your marketing, while achieving so much more. If you’re ready to: Then it’s time to shift from doing more to doing better. In this episode, I’m walking you through the five signs that your marketing needs a reset—and the simple shifts that will help you attract the right clients without the constant hustle. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/doing-less-marketing-more-results Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: WORK WITH MEGAN:
If you enjoy this content, please take 15 seconds to rate and review the Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Get More Clients Through Relationship Selling With Nikki Rausch | 25 Feb 2025 | 00:29:28 | |
Sales don’t have to feel pushy or uncomfortable. What if selling felt more like a natural conversation—one where both you and your potential client felt at ease? Our guest Nikki Rausch is sharing her Selling Staircase framework today so that you can get more clients through relationship selling. And let me tell you: I have personally implemented some of the tips she shared in this episode. It’s a good one! No forcing a sale, and no bro tactics needed. Instead, you guide a prospect through a conversation that builds trust, fosters connection, and naturally leads to a yes. Today we’re talking about how to pre-frame your discovery calls, ask the right questions, and recognize buying signals. 0:02:07 - Impact of good or bad copywriting on the sales process ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/get-more-clients-relationship-selling-nikki-rausch Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: WORK WITH MEGAN:
If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Step Back From Marketing Without Losing Brand Voice or Audience Trust | 18 Feb 2025 | 00:15:19 | |
Feeling like half of entrepreneurship is really just writing sales copy? You’re feeling the need to create content all the time. It’s a lot—and that is not what you signed up for. As much as you want to step back from marketing—and you know you need to—but every time you try, something feels off. The copy doesn’t sound like you, the messaging isn’t quite right, and suddenly, you’re back in the weeds fixing everything yourself. This is all too common. Successful entrepreneurs hesitate to delegate marketing because they fear losing the success you’ve had so far because that’s been built on your authentic brand voice and your connection to your audience. You’ve spent years crafting a message that feels personal. Letting go feels risky. Why would you put that in jeopardy? I get it. What if you could remove yourself from the daily execution of your marketing without losing alignment, conversions, or your authentic brand voice? That’s exactly what I help my clients do. And in this episode, I’ll show you how to protect your brand voice while scaling your marketing. 0:03:17 Solution to maintain brand voice when outsourcing ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/step-back-marketing-brand-voice-audience-trust Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6 FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit. CONNECT WITH MEGAN: WORK WITH MEGAN:
If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Reinventing Yourself in Business with Tracy Matthews | 11 Feb 2025 | 00:33:00 | |
Reinventing yourself is one of the most exciting and transformative things you can do. It’s about stepping into the next version of yourself, fueled by clarity, courage, and a vision bigger than anything you’ve imagined before. We’ve all felt that pull—the one that nudges us toward something greater, yet keeps us tethered to the safety of what we know. Maybe you feel the call to evolve but aren’t sure where to start or if it’s worth it. You don’t want to risk losing all the success you’ve had thus far. Reinvention is a process we all inevitably face, especially when we’re striving to grow, create impact, or pursue our purpose. That’s why today we have Tracy Matthews on the show. She has reinvented herself several times and built several multiple 7+ figure businesses. She believes creativity is the biggest gift for navigating challenges, living a more fulfilled life, and having fun while creating wealth. Notable media placements include The Today Show, Entrepreneur, InStyle Magazine, and Elle. In this episode, Tracy shares encouraging stories and practical wisdom about reinventing yourself in life and business—even after 40 and 50 years old. You’ll want to listen to the end for the one question that brings clarity to the dream that fuels your next chapter and what that could look like. Whether you’re scaling back to pivot or dreaming bigger than ever before, know this: you’re capable of creating a life and legacy you love. Listen in on our conversation about what it looks like to start reinventing yourself today. 0:01:10 - What reinventing yourself means and why it’s a natural process. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/reinventing-yourself-in-business-tracy-matthews FREE RESOURCE:
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Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| AI Copywriting That Sounds Like You with Kinsey Soderberg | 04 Nov 2025 | 00:27:07 | |
If you’ve been curious about using AI tools—but hesitant because you don’t want to lose what makes your voice yours—this episode is for you. I'm joined by Kinsey Soderberg—creator of Authentic AI and champion of the human-first approach to AI content. We dig into how to use AI tools like ChatGPT without sounding robotic, generic, or off-brand. Whether you’re a coach, copywriter, or service provider, this convo will show you how to save time without sacrificing your voice. Here’s what we cover:
Connect with our guest Kinsey on Instagram @AuthenticAIforEntrepreneurs The best place to get started with AI for your brand is using a Brand Blueprint* so ChatGPT always remembers who you are and how to write in your voice. Related Episode:
Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| 3 Fast Fixes for Underperforming Landing Pages (With Examples!) | 04 Feb 2025 | 00:18:43 | |
Your landing page is live. You poured hours into crafting it, finding just the right words, and adding those beautiful visuals. But here you are, refreshing your analytics dashboard, and… crickets. Sound familiar? If your landing page isn’t converting, you’re not alone. It’s frustrating, but here’s the good news: sometimes, small tweaks can make a massive difference. You don’t need to start from scratch or hire an entire marketing team to fix the problem. Instead, I’m sharing three fast fixes that can turn your underperforming landing page into a high-converting asset so much more easily. I’ve included quick action steps for these 3 fixes I am going to tell you about. That way, you’ll know exactly what to tweak to maximize conversions—without having to overhaul ALL of your copy. Trust me, these small things can make a HUGE difference. I see it all the time in my DFY work with multi-6 and 7-figure clients as well as with my Copy Critique Club members.
➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/3-fast-fixes-for-underperforming-landing-pages-with-examples FREE RESOURCE:
CONNECT WITH MEGAN: Website → www.megankachigan.com Facebook → https://www.facebook.com/megan.kachigan LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6 WORK WITH ME:
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Low-Content Books as Smart Marketing Tools with Rachel Harrison-Sund | 28 Jan 2025 | 00:25:23 | |
Low-content books are one of the most versatile marketing tools you might not be using yet. Whether it’s a branded daily planner, a guided journal, or a workbook based on your expertise, these interactive books create meaningful connections with your audience while reinforcing the unique value of your brand. The beauty of low-content books lies in their simplicity. You don’t need to write a novel or manage inventory. Print-on-demand platforms like Amazon KDP make publishing these books seamless, freeing you from the headaches of traditional publishing. You can design something practical and engaging, tailored to your audience’s needs, and start selling or gifting it in no time. Entrepreneurs are using low-content books in creative ways. They hand them out at events, sell them to email lists, or use them as client gifts. These books become more than a product—they’re a memorable way to stay top-of-mind with your audience. If you’ve ever dreamed of publishing something uniquely yours, this episode with Rachel Harrison-Sund will walk you through how to turn your ideas into valuable marketing tools that work as hard as you do. 0:01:10 - How Rachel helps people monetize their expertise through low-content books. ➡️ Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/low-content-books-smart-marketing-tools-rachel-harrison-sund FREE RESOURCE:
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If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting Fo Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| 3 Tips To Create Content Consistently Without Burnout | 21 Jan 2025 | 00:22:38 | |
The pressure to show up consistently online can feel overwhelming as business owners, thought leaders, and entrepreneurs. And that never-ending hamster wheel of content creation? We’re over it. Because here’s the thing: trying to create content at a relentless pace without a clear plan is a surefire way to burn out. The good news is that there is a way that lets you stay consistent, protect your energy, and create content that genuinely connects with your audience. That is a big sigh of relief. This episode is for those of you who want to market sustainably, without sacrificing your well-being. The 3 tips I’m sharing today will help you create content consistently and efficiently. And the process is actually enjoyable too! By the end, you’ll have a roadmap to create content that doesn’t just check a box but actually drives results. Let’s dive in! 0:01:10 - A shift to more sustainable marketing. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/create-content-consistently-without-burnout FREE RESOURCE:
CONNECT WITH MEGAN: Website → www.megankachigan.com Facebook → https://www.facebook.com/megan.kachigan LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6 WORK WITH ME:
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| The One Product Launch KPI You Need With Sherry Ward | 14 Jan 2025 | 00:20:20 | |
It’s time to rethink how you approach your product launch. There is ONE product launch KPI you truly need to succeed. It’s not about perfect systems or polished strategies. Instead, it’s about creating a solid foundation with deep, holistic preparation that sets you up for lasting success. Sherry Ward joins us to share how launching with impact requires more than just a checklist. It’s about going inward, healing, and connecting with your audience on a meaningful level. We’ll explore how letting go of control and embracing imperfection can help you launch high, without burnout. Plus, Sherry reveals how storytelling is the secret ingredient to building trust and authenticity, especially in a world where AI often dominates. You’ll learn how to connect with your audience in a way that’s real and relatable. The key to a successful launch isn’t just about hitting numbers. It’s about building relationships that matter. So, let’s dig into what it takes to go deep, build trust, and nail your product launch KPI. 0:02:10 - Sherry Ward discusses her journey and her expertise in launching authors and projects Connect with Sherry at www.squaretreepublishing.com FREE RESOURCE:
CONNECT WITH MEGAN: Website → www.megankachigan.com Facebook → https://www.facebook.com/megan.kachigan LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6 WORK WITH ME:
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| The 4 Copywriting Trends To Stay Ahead in 2025 | 07 Jan 2025 | 00:29:23 | |
I’m giving you the inside scoop on what’s working with writing high-converting copy this year. If 2024 taught us anything, it’s that the world of online business is shifting fast—and it’s not slowing down anytime soon. From tighter wallets to shorter attention spans, the game has changed, and so have buyer expectations. But here’s the good news: with big changes come big opportunities. Understanding the copywriting trends shaping 2025 is essential to staying ahead. These trends aren’t about chasing shiny objects or reinventing the wheel—they’re about cutting through the noise, getting back to what works, and showing up in a way that resonates with today’s more discerning, sophisticated buyers. We’ve seen it all in recent years—pandemic booms, the rise of AI, and a market more crowded than ever. But the timeless rules of copy haven’t changed. In fact, they’re more important than ever. The key to success in 2025? Simplicity, strategy, and a relentless focus on connection. In this episode, I’m giving you the inside scoop on the 4 most important copywriting trends for 2025. These insights will help you cut through the overwhelm, connect with your audience, and convert like never before. Let’s dive in! 0:02:40 - Timeless copywriting principles remain the foundation of effective marketing, despite industry changes. ➡️ Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/2025-copywriting-trends FREE RESOURCE: Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit. CONNECT WITH MEGAN: Website → www.megankachigan.com Facebook → https://www.facebook.com/megan.kachigan LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6 WORK WITH ME:
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Natural Energy Boosts For Better Focus with Allison Jordan | 31 Dec 2024 | 00:36:05 | |
Whether you want more energy, better focus, or fewer mid-afternoon crashes, I know I’m not the only one thinking about how to improve my health and wellness, along with all of my other goals. No more running your business through the fatigue and physical ailments that steal our vitality - and honestly, take up a lot of our mental capacity worrying about it too. That was my reality for 2 years…until I met Allison Jordan. Allison is a certified Functional Diagnostic Nutrition Practitioner, founder of Better Belly Therapies, and host of a top 1% global podcast - the Better Belly Podcast. Over the last 6 years, she's helped 600+ clients across the globe find and address the root causes of their whole body health issues when nothing else has worked. Her Better Belly Blueprint reduces symptoms like bloating, brain fog, fatigue, hormone imbalance, and so much more by 80% in 3-6 months on average. From gut health to mental clarity, you can heal naturally and finally feel your best again. This was my #1 resolution for 2024, and I achieved it through Allison’s Better Belly Blueprint program. Stop normalizing feeling "off." Tune into this episode to explore what’s happening beneath the surface and the simplest way to boost your energy levels and productivity. It is time to get healthier and more energized, so that you can run your business with more ease like the visionary leader you are. 0:07:45 - Struggling with fatigue? Learn how gut health can boost focus and energy. ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/natural-energy-boosts-better-focus-allison-jordan
CONNECT WITH MEGAN: WORK WITH ME:
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| How To Relax Without Reducing Rest To Productivity | 24 Dec 2024 | 00:24:47 | |
How Do You Give Yourself Time To Rest Without Losing Productivity or Falling Behind? Now I know what you’re thinking… "I took time off, now I’m behind." How do you take a day away, and not feel behind? The math doesn’t math. Let’s flip that. Taking time off doesn’t set you back—it sets you up. If you keep doing more, you are going to keep being busy. You feel like you cannot rest, but at the same time, you cannot afford not to. There’s a misconception that rest means you stop and do nothing. That’s not it. Rest means actively filling up your tank. What nourishes you? For me, it’s standing barefoot in the sunshine, breathing fresh air, and listening to my kids laugh. These moments are FREE and available NOW. It's not when you get to a certain level of success in your business. It's also for while you are on your way there. Resting does not put you behind, it better positions you to do what you’ve been called to do. And now you can do it from a place of poise and restoration. You’re no longer running on empty in any or all of the areas of your life. 0:01:47 - The deeper benefits of rest ➡️ Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-to-relax-without-reducing-rest-to-productivity FREE RESOURCE: Website → www.megankachigan.com Facebook → https://www.facebook.com/megan.kachigan LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6 WORK WITH ME:
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| The Copywriting Mindset to Crush Self-Doubt with Brian McCarthy | 17 Dec 2024 | 00:35:19 | |
What if your copywriting felt fun, effortless, and true to who you are? That is what’s possible for you when you embrace the right copywriting mindset. But let’s be honest—it is easy for fear, stress, and perfectionism to creep in during the writing process. Which can be both frustrating and exhausting. That’s when we overthink every word, second-guess our instincts, and lose sight of what really matters. In this episode, we’re getting to the root of the problem with mindset coach Brian McCarthy. He helps six-figure business owners release the subconscious fears holding them back. Brian’s take on the copywriting mindset will change how you approach your writing. Because doing this first accelerates all of the other pieces of the process. It’s not just about techniques or templates; it’s about connecting with yourself first. When you write from a place of authenticity and confidence, everything flows—your words, your business, your energy. It’s time for you to finally write with joy and freedom. Let’s uncover the mindset that makes it possible. 0:03:01 - The importance of research in copywriting—and the important part of the process most of us miss. ➡️ Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/copywriting-mindset-crush-self-doubt-brian-mccarthy CONNECT WITH MEGAN: Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6 WORK WITH ME:
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| How I Wrote 5 Emails in 55 Minutes: Email Writing Productivity Tips | 10 Dec 2024 | 00:21:49 | |
Want to write faster emails? Forget templates, stop waiting or scrolling for inspiration, and no more trying to write the perfect email. All of these things that are supposed to be helping you are actually slowing you down. I wrote five sales emails in under an hour—and they converted. I hear too many business owners spending 2 hours writing one email or one post, so today I’m going to share how I do it so much faster. The one thing that all of my multi-6 and 7-figure DFY clients have in common is that they ALL send emails to their list regularly (at least weekly). Email marketing is the backbone of how they nurture, connect, and convert. Writing good emails quickly is one of the most important skills you can develop as a business owner. A couple months ago, I set a challenge for myself: batch write my weekly emails in one hour per month. I surprised myself and have been on average writing five emails in 55 minutes. The first week I wrote 3 emails in 30 minutes. So I’m averaging about one email every 10 minutes for my own business from scratch (and they’ve already sold!). If you’re wondering how I did it, I’ll walk you through exactly what worked for me to write quickly and effectively. The best part? You can replicate this process, even if you’re dealing with mom brain, distractions, or a packed schedule (because same). Do this as you are writing your holiday and end-of-year sales copy. Your email writing productivity is about to get an overhaul. Tune in to hear how I pulled it off. 0:01:20 - The one thing all of my 6 and 7-figure DFY clients are doing in common ➡️ Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/email-writing-productivity-tips-to-write-5-emails-in-55-minutes CONNECT WITH MEGAN: Website → www.megankachigan.com Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6 WORK WITH ME:
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Attract Profitable Partnerships & Clients Using LinkedIn with Hailey Rowe | 03 Dec 2024 | 00:21:41 | |
LinkedIn is a powerful platform, but many people misuse it with long, salesy message or straight out pitch before even building a connection. This approach is a huge turn off because clearly they didn’t even take two seconds to look at your profile. However, when used effectively, learning how to attract clients using LinkedIn can be a game-changer for growing your business and forming profitable partnerships. That is why we are talking to Hailey Rowe today. Hailey is a Marketing & Sales Coach and Strategist who has been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute). In this episode, we’ll explore how to attract clients using LinkedIn without jumping into a sales pitch right away so that you can actually build genuine relationships. We’re talking about how to open the door for meaningful conversations and potentially future collaboration. 0:03:30 - How to attract clients on LinkedIn without being salesy and building genuine relationships. ➡️ Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-to-attract-clients-using-linkedin-with-hailey-rowe CONNECT WITH MEGAN: Website → www.megankachigan.com Facebook → https://www.facebook.com/megan.kachigan LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6 WORK WITH ME:
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Pinterest Marketing For More Organic Traffic with Kate Ahl | 28 Oct 2025 | 00:28:40 | |
Pinterest isn’t just for recipes and travel inspo. Here’s how to use it for real business growth: What if your blog could keep bringing in traffic for years—without needing to perform on Instagram or churn out more content? That’s exactly what Kate Ahl, founder of Simple Pin Media, helps business owners do with Pinterest. In this conversation, we break down how to actually use Pinterest as a traffic driver (not just a digital vision board), why it works so well for content you’ve already created, and the surprisingly simple way to start leveraging it today. If you’ve written blog posts, launched a podcast, or created freebies for your email list—this is how to make them work harder with less effort. In this episode, we cover:
Your Next Step: Connect with our Guest: Visit Kate at simplepinmedia.com and subscribe to her Pinterest Made Simple newsletter. Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Use These 3 Power Words In Copywriting To Increase Conversions | 26 Nov 2024 | 00:20:31 | |
There are 3 specific power words or phrases in copywriting that will increase your conversions. You’re not going to be able to unsee it once I share them with you! If you are struggling to stand out in a saturated market and your copywriting is not converting, I am going to share how to rewrite your copy for real impact. I’m giving specific examples to go from boring to better to best for business coaches, life coaches, and health wellness coaches. This is one of the simplest ways to make your copy cut through noise, grab attention, and speak directly to what your reader truly cares about. It’s not about just sprinkling in power words in copywriting. I’m sharing how to strategically use these words to truly connect with your best-fit clients. Let’s explore these power words in copywriting that will help you create clear, compelling messages—and ultimately drive more conversions. 0:02:15 Differentiating between typical power words in copywriting and the 3 specific power words/phrases in this episode ➡️ Grab all the links and resources mentioned in this episode on the blog here! FREE RESOURCE: CONNECT WITH MEGAN: Website → www.megankachigan.com Facebook → https://www.facebook.com/megan.kachigan LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6 WORK WITH ME:
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Storytelling in Business Is Key to Growth with April Pertuis | 19 Nov 2024 | 00:29:34 | |
Your biggest business growth secret? It may not be sales tactics—it's storytelling. Storytelling is a powerful tool for building emotional connections and creating lasting relationships with your audience. It’s how you show your authenticity, share your experiences, and invite others to connect with you on a deeper level. In this episode, April Adams Pertuis, the founder of Lightbeamers, helps people and brands to help them tell their story in a more authentic way. If you’ve ever wondered how to share your story or felt unsure about what parts of your journey to even talk about or highlight, this episode is for you. We’ll walk you through the process of finding and telling the right stories to connect with your ideal clients. By the end, you’ll feel inspired and ready to leverage storytelling in your business. Let’s get started! 0:03:22 - The most relatable stories are often the small, everyday moments, not the big, life-changing events. ➡️ Grab all the links and resources mentioned in this episode on the blog here! FREE RESOURCE: CONNECT WITH MEGAN: Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6 WORK WITH ME:
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcast Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Case Study: Consistent Emails 5x’d Yummmm!Bar’s Email Revenue | 12 Nov 2024 | 00:13:15 | |
This case study is how my work as a copywriter helped 5x email revenue for a physical product brand…and even though that is so far from my niche of working with online service providers and coaches, many of the same principles apply. The big thing is that our values aligned, and that is what has made us a great team. We first started working together in August 2023 and have seen incredible results, including:
And this all happened in less than 1 hour per month of her time. Let’s dive into how we did it. [1:46] Results from working together [2:44] Challenges we faced [4:44] The solution [5:24] The process and benefits of working together with a copywriter [7:06] Vicky’s testimonial [10:41] A copywriter can be a strategic partner, not just a task-taker. ➡️ Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/case-study-consistent-emails-5xd-yummmmbars-email-revenue/ CONNECT WITH MEGAN: Website → www.megankachigan.com Facebook → https://www.facebook.com/megan.kachigan LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6 WORK WITH ME:
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Why Your Money Story Is Holding You Back From Writing Copy That Sells with Katherine Pomerantz | 05 Nov 2024 | 00:47:22 | |
Here’s why your copywriting might not be working, and spoiler alert: it’s not because of your writing skills. You don’t need to take another course or push through “writer’s block.” It goes way deeper than imposter syndrome stealing your confidence. The real culprit? It’s likely your money story. That’s why today, we’re talking with Katherine Pomerantz, an actress-turned-accountant who’s fused her creative background with financial expertise to help business owners master the language of money. Her work has been featured in VICE Media, Discover Card, The Penny Hoarder, and the Stacking Benjamins Podcast. She’s here to share how to rewrite your money story to support the big goals you have for your business. In this episode, we’re diving into what a money story is, how it holds you back, and—most importantly—how to rewrite it. 0:07:42 - What is a Money Story, and how does it shape your financial beliefs?0:11:57 - How your Money Story affects your copywriting and business success. ➡️ Grab all the links and resources mentioned in this episode on the blog here! CONNECT WITH MEGAN: WORK WITH ME:
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| 4 Ways To Increase Holiday Sales Without Discounts | 29 Oct 2024 | 00:13:04 | |
Ready or not, the holidays are here. You want to increase holiday sales without discounts, and the good news is that you don’t need to slash prices to see a spike in sales. In fact, offering discounts could even undermine the value of your services, especially if you're working with high-end clients. The key is to create offers that feel irresistible without cutting into your margins. And today, I’m going to show you 4 different ways to do that. By the end of this episode, you’ll have fresh ideas to drive revenue this holiday season and avoid the discount trap. I’m giving you four practical strategies that boost sales, keep your profits healthy, and still feel generous to your audience. These simple but effective strategies will help you sell more, serve better, and stay profitable—all while maintaining the premium perception of your brand. [1:27] - Why discounts increase sales (urgency and exclusivity), but can undermine value for high-end services [2:07] - Two factors to consider when deciding on discounting [5:10] - Four strategies to increase holiday sales without discounting EPISODES AND LINKS MENTIONED:
CONNECT WITH MEGAN: Website → www.megankachigan.com Facebook → https://www.facebook.com/megan.kachigan LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6 WORK WITH ME:
Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/4-ways-to-increase-holiday-sales-without-discounts/ If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Grief Might Be the Cure You Didn’t Expect To Get Your Creativity Back After A Hard Season with Shelby Forsythia | 22 Oct 2024 | 00:50:37 | |
We are all dealing with loss of some kind. Maybe it’s a loved one or a significant life change…but very likely it’s all the micro-griefs that come with running a business. 🫶🏻The identity shifts that occur as you grow your business, I certainly never expected to have a grief coach on this podcast, but our guest Shelby Forsythia guides us in exploring how grief can reveal your core values, lead to more meaningful content, and deeper connections with your audience. Her work has been featured in Huffington Post, Bustle, and The Oprah Magazine. 0:03:43 - Grief is more than death, divorce, diagnosis. It also includes the micro griefs that all business owners experience. EPISODES AND LINKS MENTIONED:
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Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/grief-and-creativity-with-shelby-forsythia If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| 8 Smart Ways To Use ChatGPT For Copywriting That Converts Better While Still Sounding On Brand | 15 Oct 2024 | 00:22:59 | |
Are you overthinking your copywriting, too? I know, I’ve been there. You’re staring at the screen, unsure how to make your words sound like you and make sales for you. The one tool I never expected to help me stop overthinking in my writing…is to use ChatGPT for copywriting. Now, before you cringe at the thought of AI taking over your voice, let me set the record straight: we are not using ChatGPT to write our final drafts. Nope. What we are doing is harnessing it to enhance our creativity, speed, and process—all while keeping your authentic brand voice intact. In today’s episode, I’ll walk you through 8 smart ways to use ChatGPT as a tool in your copywriting process. This isn’t about giving up control or sounding robotic. It’s about using technology to make you a better writer—without losing your voice, your creativity, or your humanity in the process. [0:01:00] - If you’re overthinking your copy, ChatGPT can be a tool to enhance creativity and speed. EPISODES AND LINKS MENTIONED:
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Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/8-smart-ways-to-use-chatgpt-for-copywriting-that-converts-better-while-still-sounding-on-brand/ If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Get Consistent Sales For Group Programs—Even Between Launches! with Michelle Vroom | 08 Oct 2024 | 00:39:02 | |
“What if only one person buys my group program?” This is one of the biggest fears when launching a group program. If it feels like you’re launching into silence, let me assure you of this: Your audience IS watching. Even if you’re not getting high engagement, potential clients are observing how you interact with and lead your community. Today, we’re talking about how to create consistent sales for group programs. Michelle Vroom is known for her successful use of Facebook groups…but these principles apply to any type of community. Michelle empowers women to support their families and believes every woman should have the ability to attract clients whenever they desire, even while raising children. In this episode, we’ll explore how to leverage Facebook groups (or a similar community) effectively to create consistent sales for group programs. From maintaining engagement between launches to showcasing the value of your program, you’ll learn practical tips to keep your pipeline full. [1:36] - Building trust and community through FB groups EPISODES AND LINKS MENTIONED:
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Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/get-consistent-sales-for-group-programs-michelle-vroom If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| The Best Marketing Strategy For Your Mastermind Group | 01 Oct 2024 | 00:19:10 | |
Feel like your mastermind isn’t growing even though you are working so hard? This one marketing shift could change everything. If you’re running a mastermind and feeling like it's not growing as fast as you'd like, you’re in the right place. Finding the best marketing strategy for your mastermind can feel like a challenge with all the different tactics out there. But it doesn't have to be overwhelming. Whether you're experimenting with email marketing, live events, or Instagram stories, the key is figuring out what works best for you, your strengths, and the unique value your mastermind brings. In this episode, we’ll dive into how you can choose the marketing strategy that aligns with your vision and goals—with real-world insights from the six experienced mastermind hosts that I interviewed. From leveraging referrals to running Facebook ads to organic methods, there’s no one-size-fits-all answer. Tune in to get clarity on which approach could help take your mastermind to the next level. Let’s talk about growing your mastermind in a way that feels both authentic and effective. [0:01:30] - What a mastermind group actually is
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| The 5 Money-Making Activities You Can’t Afford To Ignore with Frenchie Ferenczi | 24 Sep 2024 | 00:26:21 | |
Working hard and frustrated that you’re not seeing results from your marketing? Staying close to the money means prioritizing actions that directly contribute to your bottom line. It’s easy to get sidetracked by tasks that seem productive but don’t actually boost your income.(I’ve got a couple examples for you coming up). By prioritizing money-making activities, you can cut through the noise and boost your revenue with clarity and confidence. That’s why I want to introduce you to Frenchie Ferenzci. Her expertise is in helping business owners with their growth and breaking through those plateaus that you hit along the way from 6 to 7 figures. Ready to streamline your strategy and boost revenue quickly? Let’s dive in! [0:02:56] - Stay close to the money - and what that looks like (with examples) EPISODES AND LINKS MENTIONED:
FREE RESOURCE: CONNECT WITH MEGAN: Website → www.megankachigan.com Facebook → https://www.facebook.com/megan.kachigan LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6 WORK WITH ME:
Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/5-money-making-activities-you-cant-afford-to-ignore-frenchie-ferenczi If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “C Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| The Style Secret Behind Strong Brand Visibility with Ellie Steinbrink | 21 Oct 2025 | 00:35:02 | |
Ever stood in your closet feeling like you have nothing to wear to your next networking event or speaking gig? You're making big moves in your business, but your wardrobe isn't reflecting how you need to show up now. That's why I'm chatting with Ellie Steinbrink—personal branding expert and stylist for female entrepreneurs—who blends two decades of marketing experience with a deep understanding of psychology and personal style. We’re talking about what happens when your style no longer reflects the version of you you’re becoming. Especially for women in business stepping onto stages, leading retreats, or simply showing up more visibly in their brand. You’ll walk away with a deeper understanding of how to embody your brand—before you even say a word. In this episode:
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| Case Study: From Outdated Website to Elevated Brand In 1 Hour | 17 Sep 2024 | 00:19:48 | |
If you’ve ever felt like your online presence just doesn’t reflect the true essence of your brand, you’re not alone. Many business owners find themselves in the same boat, especially when their brand evolves faster than their website can keep up. If you’re ready to see what a strategic copy overhaul can do without needing a rebrand, today I'm sharing a case study that demonstrates how a luxury wedding photographer transformed her online presence to reflect the elegance and sophistication her luxury clients desire, while demonstrating her authority and expertise in the industry, and incorporating her down-to-earth and fun personality along with it. 0:01:30 What and elevated, luxury brand looks like EPISODES AND LINKS MENTIONED:
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Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/case-study-luxury-elevated-brand-website-for-photographer If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simp Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Rest Is The New Revenue For High-Achieving Women With Dr. Shamieka Dean | 10 Sep 2024 | 00:32:59 | |
Hard work does not equal success—and it’s time we admit it. As high-achieving women, we push ourselves to the limit, believing that hard work is the key to achieving our goals. But what if hard work is actually ruining your success at this point? Dr. Shamieka Dean, an executive coach, business strategist and spiritual advisor to leaders worldwide, shares how rest is the new revenue. Dr. Dean’s approach is about realigning with our true selves to create success that doesn’t come at the cost of our well-being. While this conversation is not directly about copywriting, but it’s the prerequisite to be able to produce the amount and the quality of copywriting that needs to happen. This conversation is for the ones who are ready to do the deep work that is necessary to move forward with foundation underneath your feet. Rest outperforms hustle when it comes to long-term success, and I’m going to let Dr. Dean tell you why. Let’s dive in. [0:02:10] Redefining success and "rest as the new revenue", rather than just hard work. FREE RESOURCE:
Prefer to read this episode as a blog? It is published here CONNECT WITH MEGAN: Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6 WORK WITH ME:
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| Send These 5 Emails To Increase Sales With Email Marketing | 03 Sep 2024 | 00:18:18 | |
Forget about creating more content—here’s why your sales strategy should start with these 5 essential emails. 📧 It's time to build genuine connections with your audience through thoughtfully crafted emails. And if I can let you in on a little secret, it’s this: The responses you get to your emails are so much more fun, honest and heartfelt and meaningful than the likes and comments you get on your social posts. Because they’re not performing inbox to inbox, whereas comments are still public. 🙌 What if you never had to post to social media again? Enrolling more new clients becomes so easier with an engaged email list. Make sure you have these 5 essential emails for increased sales going out to your email subscribers! 0:00:44 - Why social media can feel overwhelming and why email marketing is more effective for consistent sales. ➡️ Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/send-these-5-emails-to-increase-sales-with-email-marketing FREE RESOURCE: CONNECT WITH MEGAN: Website → www.megankachigan.com Facebook → https://www.facebook.com/megan.kachigan LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ WORK WITH ME:
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||
| 5 Essential Mindset Shifts for Sales Success with Renee Hribar | 27 Aug 2024 | 00:27:41 | |
If the word "sales" makes you feel uneasy - filling your stomach with butterflies instead of excitement, you’re not alone. Many entrepreneurs struggle with the idea of selling, often associating it with pushy tactics or feeling "salesy." But what if I told you that the key to transforming your sales isn’t about learning a new technique but instead embracing a mindset shift for sales? This shift is all about reimagining what sales can look like when it’s aligned with your values and personality. Instead of feeling like a chore or something to be avoided, selling can become a fun, enjoyable, and authentic part of your business. In this episode, Renee and I talk through five essential mindset shifts that have not only transformed my approach to sales but have also helped countless others turn their sales process into a natural, fulfilling experience. By the end of this, you’ll see that sales isn’t just about transactions—it’s about building relationships, having fun, and staying true to yourself. 0:01:42 - Biggest lesson learned from selling a cherry juice business (and then taking a 5-year break after having her child!) 0:04:14 - Renee is having the most fun in business. Here’s her approach to maintaining happiness and intentionality in work and life. 0:07:41 - Strategies for making friends and clients online 0:10:43 - Mindset shifts that can skyrocket sales 0:16:54 - Common mistakes entrepreneurs make when selling 0:20:10 - The seven questions to ask during the sales process to not feel salesy 0:25:27 - The value of building long-term relationships with clients EPISODES AND LINKS MENTIONED:
CONNECT WITH MEGAN: Website → www.megankachigan.com Facebook → https://www.facebook.com/megan.kachigan LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6 WORK WITH ME:
Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/essential-mindset-shifts-for-sales-success/ If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you! Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support. | |||