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We’re diving deep into the world of seasonal coffee cocktails—how to make them, why they work, and how to actually execute them in a busy café setting. We get into the creative process behind building a solid seasonal menu, from drawing inspiration from craft cocktails to balancing drink archetypes that hit everything from matcha to mocktails. If you’re running a coffee shop and want to up your signature beverage game, or if you’re just a fan of cool coffee drinks (ever heard of a Valade?), this one’s packed with useful insight and behind-the-scenes context. Plus, Ross introduces a new basketball challenge—things get competitive. Let’s chop it up!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠https://valor.coffee/shop⁠

Watch on Youtube: ⁠https://youtube.com/valorcoffee16⁠

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!

Shop Clive products here: ⁠https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr⁠

Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.

Visit ⁠https://localeyesgrowth.com/valor⁠ to get the ball rolling!

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Follow Valor on Instagram: ⁠http://instagram.com/valor.coffee⁠

Subscribe to Riley's YouTube Channel: ⁠https://youtube.com/@rileywestbrook⁠

Follow Riley:  ⁠https://instagram.com/rileywestbrook⁠

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00:00:00 - Start00:00:14 - Intro00:04:07 - Sports00:04:45 - DOn't call it a call out00:10:07 - The TOPIC at hand00:13:34 - Sig Bev Qaulifiers00:20:42 - How to start a seasonal menu00:37:49 - Drink #100:46:14 - Drink #200:48:46 - Drink #300:50:47 - Drink #400:56:41 - Drink #501:01:29 - Drink #601:08:05 - Execution hacks01:14:18 - Ratio of For Here v.s. To Go on Seasonal Drinks01:15:47 - Pricing01:17:02 - Hot take?

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ https://community.valor.coffee/invitation?code=E3A29B⁠

Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!

Should you buy a turnkey café? What’s the best way to schedule multiple cafés in one app? We’re tackling your coffee business questions today on the Valor Coffee podcast! We dive into the realities of taking over an existing café, what scheduling software actually works (spoiler: it’s not all good), and our biggest regrets when launching new locations. Plus, we break down our recent road trip to visit wholesale partners in Texas and Oklahoma, talk about the power of SEO, and debate who’s the best driver on the Valor team. This one’s packed—hope y’all enjoy!

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠https://valor.coffee/shop⁠

Watch on Youtube: ⁠https://youtube.com/valorcoffee16⁠

Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!

Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee

We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!

Shop Clive products here: ⁠https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr⁠

Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.

Visit ⁠https://localeyesgrowth.com/valor⁠ to get the ball rolling!

Follow the Valor Coffee Podcast on Instagram: ⁠http://instagram.com/valorcoffeepod⁠

Follow Valor on Instagram: ⁠http://instagram.com/valor.coffee⁠

Subscribe to Riley's YouTube Channel: ⁠https://youtube.com/@rileywestbrook⁠

Follow Riley:  ⁠https://instagram.com/rileywestbrook⁠

Follow Ross: ⁠https://instagram.com/rosswalters⁠

Follow Ethan's Parody Account:  ⁠https://instagram.com/ethanrivers777

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’ve all dreamed of starting a cafe, but what if we told you that growing a coffee catering business could be a smarter move in 2025? In this episode, we break down why coffee catering might be the future of speci...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ethan, Ross and Riley are finally back on the mic TOGETHER to bring you some of our hottest takes, like a certain popular espresso machine that Ethan hates and a brew method that has never produced a good result for Riley. There's also a chance Ross flashes his coffee tattoo on air. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become ...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Servant Leadership CONTINUED AGAIN?! This one goes deep, so we have even more topics to cover. Ethan and Lillabea sit down to talk about assuming the best of our co-workers and how to dish out and receive feedback. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an ...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ethan's back! He sits down with Lillabea, one of our longest tenured Pit Crew members and future Valor Alpharetta Head Coach, to talk about team dynamics, matching strengths with others' weaknesses, and workplace feedback within a fast-paced cafe environment. Thanks Lillabea! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Whole...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Servant Leadership CONTINUED! Ross and Riley discuss leading by example and how that plays out even when we aren't always around or the most in-the-know about the deeper details of the operation. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Follow Va...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross and Riley go IN while Ethan takes time off with his new baby. On this episode, we discuss our original vision that we set out to accomplish when we started Valor and how that has changed and adapted over the years. Thanks for listening, Happy Thanksgiving! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? E...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 To continue their chat on Servant Leadership, Ethan and Ross discuss what it looks like to take a step back from the spotlight and step into being a cheerleader for those on your team. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Follow Valor: http:/...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 When we're looking to hire new Pit Crew members, we have a framework that often helps us qualify or disqualify candidates that we borrowed from one of our favorite books – measuring three factors: Hungry, Humble, and Smart (emotional intelligence). We also added a couple more to this: Hang and Logistics. We hope this helps you hire great people for your business! Buy Valor Coffee: https://valor...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ethan and Ross talk about our method for dealing with stressful situations and how to channel panic into action using a little routine we created called the DIAL Method. Enjoy! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Follow Valor: http://instagr...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 A moment to toot our own horn: one of the most common questions we are asked is, “How do you guys get such great people to work for your company?” Today, we try to touch on the subject and give you all a glimpse of the hiring process at Valor. Enjoy! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at ...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 One of our coffee besties, Kent Sheridan, phoned in to the program this week to show us a good time. Kent founded VOILA, a company that (formerly) produced the best, most convenient instant coffee in the world. We talk about his history in the coffee industry, our friendship, AND we taste some "convenient" coffees on the air. Follow Kent: https://www.instagram.com/kent.fyi/ Kent's Website: http...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we sit down with Taylor and Charles from Third Wave Water to dive deep into one of the most overlooked aspects of specialty coffee—water. They break down how water composition impacts coffee extrac...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ethan and Ross talk about our method for dealing with stressful situations and how to channel panic into action using a little routine we created called the DIAL Method. Enjoy! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Follow Valor: http://instagr...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This is one of those "Sometimes" pods where we go off about football and then bring it around to how different styles of leadership look within different industries (i.e. a coffee shop vs a pro football team lol). Thanks for listening. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross sits down with Riley this week to talk about another one of our Core Values, Details Matter. This value can elevate businesses to stick out from the rest by empowering us and our team to take a step back and look at the areas where we can go beyond the norm. Thanks for listening! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to becom...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 One of the MOST IMPORTANT things to us is giving our guests a similar experience each and every time they step foot through our doors, NO MATTER WHO is behind the bar. Today we talk about ways we do this while giving the best possible product, including practical steps such as setting a "Range of Excellence" and shooting to achieve the same product at the slowest volume and fastest rush. Thanks ...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we talk about how our weeks and schedules play out as three guys who own a coffee company. Obviously this can play out differently depending on what kind of coffee business you are running (i.e. cafe vs roasting operation vs both) and how many owner's your business has. This is a question we've been asked a few times, hope y'all enjoy! Buy Valor Coffee: https://valor.coffee/shop Watc...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 As a follow-up to last week's Culture Couch episode, this week Ross and Ethan go even deeper on why Put Empathy Into Action is our most talked about core value and how we apply this with our lives, space-design and more. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set ...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 On this episode of Culture Couch, Ethan and Ross take a moment to talk about our most talked about Core Value, Put Empathy Into Action and how we live by this in our day-to-day operations. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Follow Valor: ht...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We're stoked to put out this conversation we had with our friends from Portrait Coffee. Portrait is crushing it, dishing out great coffees while on a great mission. We talked with Aaron and Marcus about their brand, mission & vision, and business challenges. Thanks for watching! Buy Portrait Coffee: https://portrait.coffee/ Follow Portrait: https://www.instagram.com/portraitcoffee/ Buy Val...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we take a deep dive into one of our values that we think fuels Valor to truly be more than just a coffee company – Fun & Focused. Operations coordinator Mykie Rutter sits down with Ross to talk how she has seen this lived out in the cafe. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us a...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we answer questions asked by Instagram followers and emailers including what we'd do different if we started a cafe, how to manage work/life balance, how to increase sales volume in your cafe, how to maintain a fun culture while remaining professional, plus many, many more! Thanks for listening! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorco...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this oh-so-serious episode, we take on the ultimate challenge: tier-ranking every coffee drink we could think of! From the cappuccino and espresso to Japanese iced pour-over and espresso tonic, no drink is safe ...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 New segment! Weekly, along with our normal long-form Coffee Sometimes episode, we'll be dropping short-form episodes focused on culture – if you watch the video on YouTube, you'll see that these episodes are recorded on a couch in our HQ, hence the title...Culture Couch! This episode lays out what we'll focus on in this series, along with touching on the definition of core values and giving insi...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Mizuba Tea Co dishes out some of the finest matcha in the game and Valor is a verrrrry proud partner! We sat down this week with founder Lauren Purvis and discussed Mizuba's origins and lots of tea talk, including some of those nerdy details that we know lots of you listeners will love. Thanks to Lauren for coming on our show! Buy Mizuba's matcha: https://mizubatea.com Follow Mizuba: https://ww...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Little Wolf coffee is one of Valor's favorite roasters, so we had a ton of fun sitting down with co-founder Melissa Bartz and hearing more about the company. We had the pleasure of visiting their cafe-roastery in Ipswich, MA In 2021 and it, along with Melissa and team's excellent service and coffee, was a dang treat. Little Wolf just opened their new cafe and is constantly pushing the industry f...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Unblended is, simply put, one of our favorite companies in the business. Lucas and his team are focused on fixing root issues within the supply chain, including introducing younger producers to the coffee industry and building brands around producers hard work. Unblended focuses energy on this, along with some of the most excellent coffees we've ever had, including experimental processes like th...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Elijah is one of a kind, a true treasure that came to Georgia and began working at Valor about two years ago. We've seen him blossom and bring so much joy to our team and our guests. Elijah is moving on to pursue his career in design, so we decided to do a sort of live exit interview to discuss how Valor can grow. We'll miss you Elijah, love ya! Buy Valor Coffee: https://valor.coffee/shop Watc...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We're back! This week the three of us sat down together for the first time in a hot minute due to the arrival of a couple babies. We answer some questions about our home coffee setups and coffees we've been digging lately. Thanks for listening, enjoy! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Stuffs weird around here with a baby officially out and another coming soon, so we're apart this week but still wanted to dish out an episode for you. Riley sat down and spat out words for a whole dang hour, including answering questions asked to him by our Instagram followers, including some talk of his schedule and systems to get work done, coffee trends, and what the future holds for specialt...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We've seen it from both angles and this one is a tough one to navigate until you NAIL IT DOWN. Ever given a GREAT idea to your boss/manager, but then felt like they ignored you or forgot about it? This is likely because there wasn't a proper system for feedback to be delivered. This week we discuss how owners/bosses can creates a place for employees to feel heard and for ideas to lead to growth ...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross is officially on dad-leave, so this week found Ethan and Riley chopping it up about a bunch of random stuff, including which industries they would like to see offer a specialty product, an update on our E80, frustration with bourbon culture + package stores, a cart-project update. This is a very *SOMETIMES* podcast, so buckle in. Buy Valor Coffee: https://valor.coffee/shop Want to become ...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Intro: 0:00 Laying Out The Episode: 35:12 Step 1 – What Do You Want?: 37:45 Step 2 – Why Do You Want It?: 58:00 Step 3 – Logistics Lineup: 1:04:05 We just ran a series on the questions we are most often asked by those starting coffee shops. Here we discuss the next step – actually putting a plan into action. We detail the first three steps we would take if starting from scratch – simple things ...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Opening a coffee shop likely means sacrificing the option of working with an interior designer. In this episode, we share practical tips and lessons learned from building out two cafes without the help of designers...

Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Our third and final part of our series on questions we get from folks starting coffee shops discusses all things MENU. We answer the following questions and more: How can you create an empathetic menu? What types of beverages should your menu have? How should you lay it out? How can you manage approachability AND showcasing hyper-specialty drinks? Thanks for listening! Buy Valor Coffee: h...

Thanks for listening and giving us a good review, it goes a long way <3 In part two of our series on our most common questions from coffee shop founders, we discuss a topic that overwhelms lots of folks: EQUIPMENT. Whether you already know all about the different brands OR you're coming in blind, this episode will likely help you from deciding which brand or size machine, to potential blindspots that you might not be expecting. Thanks for listening! No affiliate links in this one! ...

Thanks for listening and giving us a good review, it goes a long way <3 Starting a cafe can be intimidating, and it can feel like there are a million things to learn. As Valor's Partner Success Director, Ross hears common concerns and lends advice based on our experience. We're going to do a little series on three of the most common questions Ross gets, starting with...HIRING. We discuss the philosophy of hiring, how many people you should hire, and how you should build out your schedule,...

Thanks for listening and giving us a good review, it goes a long way <3 Continuing on our streak of the upmost nerdy coffee content, this week, we sit down with our roaster Sam Smith to discuss his story, along with experimental processing methods such as anaerobic, carbonic maceration, orange washing, and more. This one was really, really fun and will really scratch an itch if your interested in some of the deep science behind the coffees you drink. Here's some of the books Sam mentione...

Thanks for listening and giving us a good review, it goes a long way <3 No Ross, no problem. Ethan and Riley go deep on coffee, talking about some Valor roasting philosophy, sipping other folks' coffees, talking destratification & MORE! Buy Valor Coffee: https://valor.coffee Follow Valor: http://instagram.com/valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instagram.com/rileywestbrook Follow Ethan's Parody Account: https://instagram...

This week we talk about our cold brew process, Miami Heat small forward Jimmy Butler's specialty coffee company, and books that have shaped our lives. Buy Valor Coffee: https://valor.coffee Follow Valor: http://instagram.com/valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instagram.com/rileywestbrook Follow Ethan's Parody Account: https://instagram.com/ethanrivers777 ***If you buy something through our external/third-party links, we may ge...

We opened up our Instagram to questions and received some fun ones, including topics like things we'd change about the specialty coffee industry, our onboarding process, and whether or not cold brew is actually good. Thanks for listening! Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instagram.com/rileywestbrook Follow Ethan's Parody Account: https://instagram.com/...

It was an absolutely thrilling time sitting down with our own operations coordinator, Myka (Mykie) Collins. Mykie has been with us for almost three years and will be running our second cafe. She is one of the most talented, hard working, dedicated people we've EVER met. Everyone can learn a little something from Mykie, even if there are some poop jokes along the way. Follow Mykie: http://instagram.com/bornofthewind Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://v...

All startups could benefit in sitting down and getting priorities aligned and ordered from least to most important – this week we touch on ours, along with some sports talk and our least favorite policies to enforce upon our guests. Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instagram.com/rileywestbrook Follow Ethan's Parody Account: https://instagram.com/ethanri...

This week we dive into some completely, totally, genuinely original ideas that no one else has ever thought of. Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instagram.com/rileywestbrook Follow Ethan's Parody Account: https://instagram.com/ethanrivers777 ***If you buy something through our external/third-party links, we may get a small share of the sale. This helps...

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we break down the complex dynamics of growing a coffee business, from securing funding for a new cafe to deciding when to add staff as sales increase. We dive into a variety of listener questions f...

Few cafes have given us experiences that nearly bring us to tears – Side Track in Opelika, Alabama is one of 'em. They offer top notch coffee and top notch surface in their cafe 20 minutes outside of Auburn. David is one of the best guys around, and we were THRILLED to sit down with him and chat about values, branding, Godzilla, and his five star Little Caesars experience. Follow Side Track: https://www.instagram.com/sidetrackcoffee Follow Valor: http://instagram.com/valor.coffee Buy Valor ...

This episode is highly visual. Hope over to our Youtube to watch along: https://www.youtube.com/channel/UCtrhE0QWoWEOsGY-Z3NQUjQ We're back! This week we talk all about our refreshed brand and how we got here from where we started. We discuss why we chose the design element we did and look over our new packaging, merch, and more. Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: htt...

JP is one of our very best friends within the coffee industry and one of the most genuinely nice people you will ever meet. He is a large inspiration into why we are the service focused brand that we are. He is a busy guy, running wholesale for Bellwood Coffee, building his own brand through his espresso cart, Meadowlark, and playing guitar for Athen's based band Family and Friends. We talk what it's like being a wholesale sales guy, JP's travels, where Meadowlark is heading, and more. Much l...