UX Research Geeks is unsurprisingly a podcast all about User Experience, Design, Research, and everything that goes along with it. It is hosted by a senior UX researcher and overall a badass human Tina Ličková, brought to you by UXtweak (www.uxtweak.com), an all-in-one UX research tool. Join us in geeking out over research with senior researchers, designers, speakers, CEOs, startup founders, and many many more.
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If you have any inquiries about the podcast, write to us at geekspodcast@uxtweak.com
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Tadeas Adamjak | UX research resistance insights | #58
Episode 58
Wednesday, June 18, 2025 • Duration 30:29
Tadeas Adamjak discusses the most common objections to UX research and how to overcome them using understanding, communication, and persistence. He stresses the importance of building alliances and maintaining regular conversations with stakeholders.
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Episode highlights
00:01:36 – Meet the Head of Growth at UXtweak
00:01:48 – Challenges in UX research
00:04:52 – Common objections and their impact
00:07:55 – Top objections to UX research
00:10:16 – Best strategies to overcome objections
00:14:43 – Tips for effective UX research
00:28:51 – Leveraging AI in UX research
About our guest Tadeas Adamjak
Tadeas Adamjak is a CX/UX consultant and Head of Growth at UXtweak, a UX research platform that supports hundreds of research, product, and design teams worldwide. He is also one of the team members behind industry initiatives, including the 'Dealing with Resistance to UX Research' report, 'AI in UX Research' report, and Research Recruities: Award for the Best Recruiting Stories.
👉 Did you know thatUXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang, where he talks about driving strategy in reactive environments.
About this podcast:
Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.
🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈
Bansi Mehta | Legacy systems, users, and enterprise realities| #57
Episode 57
Monday, May 26, 2025 • Duration 29:33
Bansi discusses her journey working with legacy systems, especially in healthcare and B2B. She dives into the tricky parts of updating old software, balancing the needs of users and businesses, and how to make things better without breaking what’s already working.
👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com
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00:09:56 – Balancing Big Picture and Deep Research
00:17:21 – Aligning business and research goals
00:21:50 – The importance of edge cases
00:24:36 – Managing power users vs. novices
00:28:08 – Connect with Bansi on LinkedIn
About our guest Bansi Mehta
Bansi Mehta is a seasoned UX design leader with over 15 years of experience, having worked at Aims Digital, 3D PLM, and Cybage. In 2011, she founded Koru Technologies (rebranded as Koru UX Design LLP in 2017), aiming to bring consumer-grade UX to B2B and enterprise applications. What began as a vision to improve workplace UX has since evolved into a leading design agency specializing in B2B products and healthcare software solutions for North America. Bansi has led successful projects for clients such as eClinicalWorks, Redwood Software, and EasyHealth, using user-centered design to drive business success. Her mission is to craft meaningful user experiences that address complex business needs while improving daily user interactions.
Chloe Sharp | Making products that matter | #49
Episode 49
Sunday, December 8, 2024 • Duration 23:59
Chloe Sharp shares how research supports innovation, focusing on connecting with stakeholders, measuring ROI, and aligning research with business objectives. She discusses her experiences in helping companies make informed decisions and develop products that meet user needs while balancing creativity and business strategy.
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00:01:27 – Chloe Sharp’s diverse research background
00:05:00 – Explaining the value of research to skeptical stakeholders
00:12:14 – Finding opportunities for innovation through research
00:17:08 – Presenting insights in ways that drive action
00:21:12 – Advice for researchers exploring project management roles
About our guest Chloe Sharp
Dr Chloe Sharp has built her career around research and innovation. She began as a Research Fellow before transitioning to the commercial sector as a Social Researcher at a UK Catapult. She later joined an AI startup, focusing on user and market research, and co-founded a research and grant writing consultancy, helping charities, startups, and scale-ups develop products. After exiting the consultancy, Chloe worked in the finance sector as a Product Manager, gaining new perspectives on research. Her experiences inspired her book, Make Products That Matter, a practical guide to creating user-focused products. She now runs Sharp Insight, an innovation consultancy focusing on bringing ideas to reality and navigating change and uncertainty in the process.
Kelly Jura | How user research shaped a brand: a case study | #48
Episode 45
Monday, November 11, 2024 • Duration 30:16
Kelly discusses the rebranding of Screencast-O-Matic to ScreenPal, focusing on the research and user feedback that drove the change. She explains the challenges of aligning brand perception with user needs and managing a global market transition effectively.
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00:01:42 – Combining brand and user experience roles at ScreenPal
00:12:53 – Methods used to validate and select new brand name
00:18:40 – Data-driven rebranding decisions
00:21:07 – Communicating the benefits and value of rebranding to leadership
About our guest Kelly Jura
Kelly Jura is a design leader who is driven by the ways that people interact with ideas. Throughout her career, she leverages her deep understanding of brand and behavior, gaining patents, accolades and widespread public acclaim on the way.
Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.
Kate Towsey | Scaling Research Ops | #47
Episode 47
Thursday, November 7, 2024 • Duration 34:23
Kate explores scaling research within organizations, building effective infrastructure, and crafting strategies for solo or small teams. She also touches on her book, Research That Scales, and offers insights on drawing inspiration from fields like librarianship and systems thinking.
👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com
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00:02:56 – What inspired Kate to write a book on research operations
00:11:14 – Research operations as infrastructure
00:14:12 – Addressing the unique needs of large, complex research teams
00:20:51 – Strategy tips for a team of one
00:29:40 – Finding inspiration for research ops outside the UX field
About our guest Kate Towsey
Kate Towsey is an independent advisor, coach, and educator. For more than a decade, she has been at the forefront of ResearchOps. The inventor of the widely used acronym PWDR (pau·duh) for “people who do research,” Kate also wrote some of the earliest blog posts about setting up research operations, founded the ResearchOps Community, and launched the #WhatisResearchOps movement, putting ResearchOps on the map.
Steve Bromley | The world of games user research | #46
Episode 46
Wednesday, October 16, 2024 • Duration 36:52
Steve shares insights from his decade in gaming research, discussing the contrast between indie studios and larger companies. He covers the challenges faced in game research, ethical concerns when working with children, and provides advice on breaking into a career in game research.
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00:05:49 – Comparing work with indie studios and larger companies
00:18:23 – Challenges of research in games
00:28:36 – Ethical considerations when conducting research with children
00:31:16 – Tips for starting a career in game research
About our guest Steve Bromley
Steve is an experienced user research consultant based in London, specializing in building new user research teams and conducting user research for video games. He’s the author of Building User Research Teams and
Sarah Doody | Navigating UX careers | #45
Episode 45
Tuesday, October 1, 2024 • Duration 30:51
Sarah explains why UX researchers struggle with building effective portfolios and marketing themselves. She highlights common mistakes researchers make, offers tips for navigating NDAs, and suggests ways to showcase the business impact of their work. Sarah also provides strategies for standing out in a competitive job market and advice for freelancers.
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Sarah Doody is the founder of Career Strategy Lab™, a program that helps UX and product professionals at all career stages navigate their job search and articulate their skills and experience through individualized and group coaching. She is also the host of the .
Noam Segal | Garbage metrics: the case against NPS | #44
Episode 44
Wednesday, September 18, 2024 • Duration 36:07
Noam discusses why NPS is a flawed metric and why companies should stop using it. He explains the issues with NPS from a survey science perspective and suggests better alternatives for measuring customer satisfaction and engagement.
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00:31:33 – UX researchers’ role in metrics and ethics
00:34:30 – Noam’s closing thoughts
About our guest Noam Segal
Noam Segal is a UX leader with experience at companies like Airbnb, Intercom, Wealthfront, X, and Meta. He’s currently Senior Research Manager at Upwork and founder of The Disruptive Coach, offering career coaching and resources for tech professionals. He helps individuals and teams grow, and has taught at Stanford and Harvard, as well as spoken at major industry conferences like UXRConf and Quant UX Con.
Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.
Zsuzsa Kovacs | Hidden Risks of Surveys | #43
Episode 43
Friday, September 6, 2024 • Duration 36:38
Zsuzsa Kovács talks about the problems with using surveys in UX research and why she prefers interviews. She explains how surveys can be biased and miss important details.
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Zsuzsa is a Freelance Lead UX Researcher, who has worked in UX since 2008. She tried many different roles around building products but in every role her main focus was involving users in the process early on and keeping them close. She enjoys talking to people, seeing products through their eyes, understanding their point of view. She is interested in psychology, especially areas that affect research. She is a co-organiser of the Amuse UX Conference.
Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.
🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈
🐝 Where to Follow UXtweak:
Matt Wallaert | Personas vs. archetypes: why personas might not work | #42
Episode 42
Monday, August 19, 2024 • Duration 36:39
Matt shares his perspective on personas and why he favors behavioral archetypes. He discusses the strengths and pitfalls of personas, the role of behavioral science in UX research, and alternative methods for building empathy beyond traditional research.
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For almost 20 years, Matt Wallaert has been applying behavioral science to practical problems. After leaving academia, his career as an executive lead from startups (Thrive, Churnless) to the Fortune 500 (Microsoft, CapGemini) and back again, before founding BeSci.io (Behavioral Science in organizations), where he and the world’s most experienced behavioral science leaders help companies grow applied behavioral science capabilities within their organizations.
In his book Start At The End and other writings, as well as hundreds of talks from the UN to SXSW, Wallaert details how the cycle of behavioral strategy, insights, design, and evaluation can help us build products and services that change behavior. From the janitor to the CEO, his approachable frameworks show how everyone can incorporate behavioral science into what they do, no PhD required.
Wallaert’s side projects consistently focus on creating greater equity in the world, like GetRaised, which has helped underpaid women ask for and earn over $3.6B in salary increases, and his research reports, like , blend humor and science to help work toward change. He can usually be found wearing cowboy boots and gesturing wildly.
Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.
🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈
Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.
🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈
In 2019, she stepped back from the ResearchOps Community and started the Cha Cha Club, a members’ club for full-time ResearchOps professionals, which she runs to this day. Over twenty years, Kate has delivered operations in e-commerce, education, government, retail, and tech. She built and managed the Atlassian ResearchOps team, widely recognised as the benchmark for scaling research services and systems to hundreds of people.
Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.
🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈
He is also the director of gamesuserresearch.com, where he provides consultancy and runs playtests for game studios. With a passion for advancing games user research, Steve regularly speaks at global conferences and shares his expertise through writing.
Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.
🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈
Since 2021, professionals who have worked with Sarah have increased their salaries by 40% on average and have been hired at prestigious brands such as Microsoft, Amazon, Salesforce, Nordstrom, Spotify, Blue Origin on average in 3.5 months. The program has been so successful since it’s launch that the combined salary of program graduates hired topped nearly $6 million.
Sarah has been named a Future of Work expert by Forbes and is a regular Forbes.com contributor. She has also been featured in Fast Company, Insider, Fox Business, and more.
For more information on Sarah and her work, programs, or speaking engagements, please visit her website, or find her on YouTube (30k), LinkedIn (70k), Instagram (18k), or Twitter (28k).
Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.
🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈
Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.
🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈
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