Upmarket: The Business of Real Estate Photography & Media – Details, episodes & analysis

This week Reed chats with the Big Dog of Real Estate Media coaching, Eli Jones. Eli shares some of his secrets to scaling a real estate media business and preps us for his presentation at PMRE 2025. Eli is one of the smartest and most successful people in our business and it was a super treat to have him on the show. Stick around to the end to hear Eli's ultimate Action Items! Don't miss this fun episode with one of the best in the business!

Go to pmreconference.com for all the details on PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year!

Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of Upmarket episodes.

SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away an ALL-EXPENSES PAID TRIP TO PMRE 2025!!!!! That's right, one lucky winner will be drawn in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

Upmarket is proud to be the official podcast of PMRE!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week is our 2nd episode in our monthly Upmarket Mastermind series!! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the mastermind format, you'll be able to journey along with each company as they navigate the different times of year and always changing circumstances RE Media creators face. The Upmarket Mastermind consists of:

Alex Coombs, of Northern Spruce Media in Hamilton, Ontario.

Kelly Clark of Local Flavor Films in Atlanta Georgia.

Jenn Lueck, of Jenn Lueck Photography in Prescott, Arizona.

Reed Fish of Upmarket Media in Ventura, California.

In this second episode the group updates on how everyone is doing in this "weird" market. It's also the heart of summer and vacation is on everyone's minds, so the group discusses how important it is to take time away from business and what steps they have taken to be able to do that. This is a great episode full of tasty wisdom nuggets!

Upmarket Pod is beyond excited to partner with iGUIDE to bring you our Mastermind Series.

SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away an ALL-EXPENSES PAID TRIP TO PMRE 2025!!!!! That's right, one lucky winner will be drawn in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.

NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, use the code UPMARKET25 to receive 25 free listings (~1,500 photos / $500 value) added to your account — no matter which plan you choose.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

As the start of Busy Season is in sight, Reed, Mark & Chelsea recap all the Slow Season tasks they did or didn't get done over the last few months. They spend a lot of time detailing pricing changes for 2025 and how they've adjusted the media packages that are on offer to their clients. They also detail how they're revamping their video products and how new staff members are fitting in on the team. Of course, they end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Failure. It's not something that any of us really want to contemplate, but it's real and we've all experienced it. This episodes dives deep into business and creative failure as Reed sits down with music industry veteran Syd Sydney to work through how they have both used and learned from failure to change their lives. This is an engaging and vulnerable conversation that touches on themes that will resonate deeply with many listeners. They do NOT fail to end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Check out syd-music.com and be sure to stream Mia Dyson and Radio Skies wherever you get your music!

Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

As a sort of follow-up to the 2024 SWOT Analysis, Reed, Mark and Chelsea sit down to discuss all the actionable stuff that came up in it and try to formulate a plan for actually following through with things. How novel! Even though this episode is chock full of actionable tidbits, they STILL end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

It's once again SWOT Analysis time on Upmarket Pod! We take our listeners in depth into Upmarket Media's 2024 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed and Mark go deep on everything Upmarket Media is thinking and feeling heading into to 2024. Follow along with their SWOT bullet points and find out what questions you should ask yourself when you do your own SWOT with this document: https://bit.ly/3PBMwJj

Don't worry, they still end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.

Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This episode shall serve as the bow on the present that was PMRE 2024. Back at home base, in the Gasworks Studio, Reed, Mark and Nikki recount their experiences at PMRE. It's not just reminiscing about drunken shenanigans... they actually get into the takeaways from the conference, what they learned and how they can apply all that to the business. And even with the Action Item Spectacular having just taken place, these 3 dig deep and come up with 3 more Action Items for the loyal listeners!

PMRE 2024 may be over but go to pmreconference.com to get on the mailing list for next year!

Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This episode, recorded in the Upmarket Suite at Palms Las Vegas during PMRE, has Reed sitting down with the amazing Alex Coombs, founder of Northern Spruce Media in Hamilton, Ontario. Alex has super-charged her business, growing from a solo operation to having 17 employees within just a few years. Her unique approach includes starring in some of the property videos for her clients. Alex has one of the most unique voices in our industry and this is a fun conversation. And you know we wouldn't let her go without dropping a banger of an Action Item at the end of the show. Check out one of Alex's Feature Friday videos here: http://bit.ly/3ZzsFjc

PMRE 2024 may be over but go to pmreconference.com to get on the mailing list for next year!

Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

PMRE 2024 is in the books!! The conference was once again so spectacular, that we brought back our SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by a staggering 24 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to the Upmarket Suite at Palms and share their wisdom. The Dynamite 24 are:

Chris White - @go_iguide

Brandon Cooper - @pmreconference

Rick Rickerson - @pending_media

Amber Rickerson - @pending_media

Aeon Jones - @avia.media.group

Angie Lombardi - @angielombardi.photo

Chris Saldivar - @teatreeproductions

Matthew Lesperance - @lekkerstudios_

Kam Radz - @luxpointmedia

Jenn Lueck - @jenn_lueck_photog

Adam Housley (ad) - @secondfloorapp

Carol McGuinness - @3dtangerine

Noel Kleinman - @noelkleinman

Christopher Weber - @orchestratedlight

Krisse Newport - @southernremedia

Rich Newport - @southernremedia

Todd Wasylyshyn - @Nanaimophoto

Les Hein - @tampahomephotos

Leroy Schulz - @leroyschulz

Kelly Clark - @localflavorfilms

Brian Clark - @localflavorfilms

Pete Stagl (ad) - PixlCRM

Scott Brammer - @sbrealestatemedia

Romy Rodiek - @rare_photography_nyc

Austin Harley - @socohomephotography

Andres Inga - @thesnapmarket_

After this, YOU KNOW you want to be at PMRE 2025!!! Do Not Miss It!!!!

Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes AND this ACTION ITEM SPECTACULAR.

Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week, Reed chats with Melissa & Gerard Lynch, the co-founders of Rise Media in New York. They get into how Melissa and Gerard built Rise Media in the juggernaut that it is today, where they're shooting some of the most expensive homes in the country with a team of over 30 people. The Lynch's also detail what they're going to be presenting at PMRE and give us a couple of great Action Items at the end!

PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out! Use code UPMARKET100 for $100 off your registration OR code UPMARKET75 for $75 off the online-only, live stream and on-demand replay of the conference.

AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.

Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!

The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!