Before she was designing ultra-luxury destination weddings for NFL players and other high-profile clients, Krissy Campbell was sitting in the messy reality of losing her job. Her position at a community foundation was cut, leaving her burnt out, stressed, and forced to figure out her next step from scratch.
In this episode, we peel back the curtain of the luxury event industry to talk about the gritty reality of creative entrepreneurship. Krissy shares her unvarnished story of surviving layoffs, navigating the early days of cold sales, and slowly scaling a boutique business into an ultra-luxury wedding planning agency. We dive into what it actually takes to build a business from nothing, why trusting your gut is essential for founders, and how to identify the "threads" in your life that could lead to your next massive pivot.
Chapter Markers
00:01:26 - The Roots: Growing Up in a Family Catering Business
00:06:50 - The Grind of Cold Sales and Severe Burnout
00:14:34 - The Lowest Point: Getting Laid Off
00:26:22 - Working for Free & Landing the First $500 Client
00:38:05 - Pitching "Fake" Weddings During COVID to Break into Paris and Italy
00:52:01 - The Blind Panic and Chaos of Wedding Day Execution
01:06:18 - Following the "Threads" to Your Next Business Pivot
"Don't be afraid to just follow a thread. Like, if there's something that catches your attention... not being afraid to follow something when you don't really know how it’s going to pan out" - Krissy Campbell
Links & Resources
Connect with the Guest: Check out Krissy's work and connect with her on Instagram at krissycampbell.com.
Nominate a Builder: Do you know a founder or leader who pushed through the messy middle until it worked? Send an email to UntilItWorksPodcast@gmail.com to nominate them for an interview.