Unlocking Value – Details, episodes & analysis
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Unlocking Value is designed to give founders and owners of professional services firms more confidence when they're working toward an exit or thinking about taking on investment.
Across six episodes, our host John Howard speaks with founders, investors and advisors about the moments that define the transaction journey - how to get ready, what to expect and how to succeed.
We cover everything from value drivers and team alignment to investor expectations and life after the deal. You’ll hear from people who’ve sold their firms, taken minority investments, stayed on, exited and started again – and from those who advise or invest in firms like yours every day.
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Apple Podcasts
🇬🇧 Great Britain - entrepreneurship
30/03/2026#90🇬🇧 Great Britain - entrepreneurship
11/02/2026#73🇬🇧 Great Britain - entrepreneurship
10/02/2026#98🇬🇧 Great Britain - entrepreneurship
07/02/2026#97🇬🇧 Great Britain - entrepreneurship
06/02/2026#92🇬🇧 Great Britain - entrepreneurship
05/02/2026#98🇬🇧 Great Britain - entrepreneurship
30/01/2026#90🇬🇧 Great Britain - entrepreneurship
29/01/2026#67🇬🇧 Great Britain - entrepreneurship
14/11/2025#86🇬🇧 Great Britain - entrepreneurship
13/11/2025#67
Spotify
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See allScore global : 69%
Publication history
Monthly episode publishing history over the past years.
Episode 6: After the Deal: What No One Tells You
Episode 6
mardi 15 juillet 2025 • Duration 58:27
In the final episode of this series, we talk to a panel of experienced consultancy leaders and advisors about what really happens after a deal is done – and what no one tells you in advance.
The conversation explores the emotional, cultural and operational challenges founders and owners can face once the dust settles. We discuss everything from from shifts in identity and purpose through to leadership transitions, people dynamics and integration into new teams and roles. This is a candid, practical conversation about what founders and other leaders wish they’d known, and what it really takes to succeed in the post-deal world.
Want to learn more about how investment transactions work in professional services? Download Garwood Growth’s free Unlocking Value book. It’s your step-by-step guide to what’s involved and what you should consider, whether you're thinking about selling, getting ready for external investment or just exploring your options.
Guest List
Host: John Howard, Partner at Garwood Growth
Guest: Mark Campbell, Senior Vice-President at RGP
Guest: Richard Jones, Former Partner at Moorhouse Consulting
Guest: Anna Cornwallis, Managing Director at Stratton HR
Episode 5: Getting Ready: What to Do Before You Press Go
Episode 5
mardi 15 juillet 2025 • Duration 01:03:40
In this episode, we focus on what it really means to be ready for a deal – not just in theory, but in practice.
Host John Howard is joined by two seasoned founders and a corporate finance advisor to explore what it really means to be ready for a transaction process. Together, they dig into the systems, behaviours, and blind spots that shape outcomes – sometimes years before a transaction takes place. This conversation offers practical advice on getting ahead of the curve, managing risk, and setting your business up for the best possible valuation and process.
Want to learn more about how investment transactions work in professional services? Download Garwood Growth’s free Unlocking Value book. It’s your step-by-step guide to what’s involved and what you should consider, whether you're thinking about selling, getting ready for external investment or just exploring your options.
Guest List
Host: John Howard, Partner at Garwood Growth
Guest: Mark Robinson, Co-founder of Edenbrook and Kimble/Kantata
Guest: Sean Hoban, Co-founder of Edenbrook and Kimble/Kantata
Guest: James Barraclough, Co-founder and Partner at Elucid Partners
Episode 4: What Buyers Look For – and What Spooks Them
Episode 4
mardi 15 juillet 2025 • Duration 53:26
In this episode, we look at how investors and advisors assess a business – and what can spook them.
We’re joined by an investor, a corporate lawyer and a corporate finance advisor to talk about what builds confidence during a transaction – and what can cause it to break down. From messy data and vague narratives to unexpected risks that emerge late in the process, they share what buyers really watch for and what separates strong deals from aborted ones.
If you want a clearer picture of how buyers think and how to avoid common pitfalls, this episode will give you a practical inside view.
Want to learn more about how investment transactions work in professional services? Download Garwood Growth’s free Unlocking Value book. It’s your step-by-step guide to what’s involved and what you should consider, whether you're thinking about selling, getting ready for external investment or just exploring your options.
Guest List
Host: John Howard, Partner at Garwood Growth
Guest: Alex Thomson, Partner at Growth Capital Partners
Guest: Frank Shephard, Partner and Global Head of Corporate at DWF
Guest: Paul Lines, Partner at Garwood Growth
Episode 3: What Makes a Business Valuable?
Episode 3
mardi 15 juillet 2025 • Duration 57:27
In this episode, we ask a deceptively simple question: what actually makes a business valuable?
Host John Howard is joined by a founder, an investor and an advisor to explore what really drives high valuations in professional services. They talk about the importance of revenue quality, market positioning and delivery maturity – and why investors care just as much about what’s ahead as what’s already been built. Along the way, the guests share real-world examples of how they’ve made their businesses more attractive by focusing on the things that genuinely create value.
If you want to understand what buyers are really looking for – and how to build a business that stands out – this episode is for you.
Want to learn more about how investment transactions work in professional services? Download Garwood Growth’s free Unlocking Value book. It’s your step-by-step guide to what’s involved and what you should consider, whether you're thinking about selling, getting ready for external investment or just exploring your options.
Guest List
Host: John Howard, Partner at Garwood Growth
Guest: Minos Ataliotis, Founder and CEO at CloudRock
Guest: Emma Flin, Investment Director at Sovereign Capital Partners
Guest: Rob Garner, Founding Partner at Garwood Growth
Episode 2: Are We Really Aligned?
Episode 2
mardi 15 juillet 2025 • Duration 58:22
In this episode, we explore one of the biggest hidden success factors in any deal: alignment between shareholders.
We’re joined by four founders who’ve lived through the challenge of keeping ambitions, personalities and timelines aligned as their businesses evolved – and as the prospect of a transaction came into view. They share honest, practical advice about how to navigate the hard conversations, balance head and heart, and keep your culture intact without derailing the deal.
This episode is full of valuable insight for anyone leading a firm with multiple owners or thinking about what it takes to get ready for a transaction – together.
Want to learn more about how investment transactions work in professional services? Download Garwood Growth’s free Unlocking Value book. It’s your step-by-step guide to what’s involved and what you should consider, whether you're thinking about selling, getting ready for external investment or just exploring your options.
Guest List
Host: John Howard, Partner at Garwood Growth
Guest: Gita Singham-Willis (Co-founders of Cadence Innova)
Guest: Jane Barrett (Co-founders of Cadence Innova)
Guest: Neil Sharp (Co-founders of PEN Partnership)
Guest: Richard Vale (Co-founders of PEN Partnership)
Episode 1: Should We Even Consider a Deal?
Episode 1
mardi 15 juillet 2025 • Duration 56:16
In this opening episode of the Unlocking Value podcast, we go right back to the first big question founders face: should we even do a deal? Host John Howard is joined by four guests with direct experience of weighing up whether to sell, take on investment or stay the course. They talk candidly about what led them to consider a transaction, how they judged the right time, what kind of deal felt right – and what they’ve learned along the way.
This episode is packed with real-world insight for anyone starting to think about what a deal might mean and whether it’s the right move at all.
Want to learn more about how investment transactions work in professional services? Download Garwood Growth’s free Unlocking Value book. It’s your step-by-step guide to what’s involved and what you should consider, whether you're thinking about selling, getting ready for external investment or just exploring your options.
Guest List:
Host: John Howard, Partner at Garwood Growth
Guest: Marc Schmid (Co-founder and director at Redmoor Health)
Guest: Alison Schmid (Co-founder and director at Redmoor Health)
Guest: Mat Oram (CEO and Co-founder at AdviseInc)
Guest: Rob Garner (Founder and Partner at Garwood Growth)




