Unlocking Behaviour Change – Details, episodes & analysis

Welcome to the Unlocking Behaviour Change (UBC) podcast – a show all about psychology and changing behaviour. Meet your hosts: Professor Robert West and Jamie West OBE (not really, but he wanted a title). In this opening episode Robert and Jamie introduce the topic of the first season: decision-making. They tease a brand new framework to help make sense of it all and dive into the concept of cognitive dissonance.  

Want more? Check out our latest books:  

Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y 

React: Harness Your Animal Brain: https://shorturl.at/yiFQ9  

Sign up to Robert’s Substack: https://robertwest100.substack.com/  

Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange  

What exactly is a decision? How much should we focus on the process versus the outcome? When should we trust our intuition? Join Professor Robert West and Jamie West for a practical look at real-world decision-making and how to navigate it more effectively. 

Want more? Check out our latest books:  

Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y 

React: Harness Your Animal Brain: https://shorturl.at/yiFQ9  

Sign up to Robert’s Substack: https://robertwest100.substack.com/  

Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange  

What are hot and cold decisions? How important is it to appreciate when decisions are reversible? In an uncertain world, sometimes we have to get on and make a decision and then make it work. Join Robert and Jamie as they explore different types of decisions and how understanding them can help you make better choices. 

Want more? Check out our latest books:  

Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y 

React: Harness Your Animal Brain: https://shorturl.at/yiFQ9  

Sign up to Robert’s Substack: https://robertwest100.substack.com/  

Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange  

This episode introduces a new framework for understanding and analysing decision-making. It is the first public airing of this framework - so quite a big deal!!

FACET stands for Frame (the way we approach the decision problem), Assess (the way we gather and evaluate information about the options), Compare (the way we establish preferences among the options), Enact (whether and how we put our decisions into effect and evaluate them), and Time (how the process unfolds over time). This framework will be covered in more details in later episodes - there is lots to talk about ...

Where’s the best place to go on holiday? What should I do with my life? Why is the way we frame decisions so vital? In this episode, we continue unpacking the FACET framework, focusing on F: Frame. We explore how we can balance emotions and objectivity, and the role responsibility plays in shaping our choices.

Want more? Check out our latest books:

Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y

React: Harness Your Animal Brain: https://shorturl.at/yiFQ9

Sign up to Robert’s Substack: https://robertwest100.substack.com/

Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange

How do we assess options when making a decision? Continuing their exploration of the FACET framework, Robert and Jamie focus on A: Assessing. They talk about pros and cons analyses, pattern matching and muse on the value of a burnt Jimi Hendrix guitar . . .

Want more? Check out our latest books:

Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y

React: Harness Your Animal Brain: https://shorturl.at/yiFQ9

Sign up to Robert’s Substack: https://robertwest100.substack.com/

Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange

This week Robert and Jamie look at ‘C’ in the FACET framework: Comparing. Robert dispels a common myth about interviewing and also offers advice on the one thing you should always do at the end of every meeting . . .

Want more? Check out our latest books:

Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y

React: Harness Your Animal Brain: https://shorturl.at/yiFQ9

Sign up to Robert’s Substack: https://robertwest100.substack.com/

Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange

It is one thing to form an intention to act but what happens next? This episode discusses the all-important challenges and pitfalls that confront decision-makers after they have made a decision and before they have had the opportunity to enact it.

Want more? Check out our latest books:

Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y

React: Harness Your Animal Brain: https://shorturl.at/yiFQ9

Sign up to Robert’s Substack: https://robertwest100.substack.com/

Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange

In this wide-ranging episode, Robert and Jamie begin by discussing AI music before exploring time management, personal versus professional mindsets, and individual differences. Plus, we learn why neither Robert nor Jamie likes to take advice, even though they are both happy to offer it! 

Want more? Check out our latest books:  

Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y 

React: Harness Your Animal Brain: https://shorturl.at/yiFQ9  

Sign up to Robert’s Substack: https://robertwest100.substack.com/  

Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange  

Hurry hurry hurry! Offer ends soon! Robert and Jamie take a ‘random walk’ through time, the final component of the FACET Framework of decision-making. They discuss internal and external time pressure and debunk the myth about fast ‘but safe’ drivers . . .  

Want more? Check out our latest books:  

Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y 

React: Harness Your Animal Brain: https://shorturl.at/yiFQ9  

Sign up to Robert’s Substack: https://robertwest100.substack.com/  

Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange