When you are launching a new business and trying to do everything yourself, AI can feel like the perfect shortcut. Alan Lamparella, founder of Tasklight Business Advisory, found out the hard way that when it comes to branding, fast and cheap does not always get you where you need to go. After 30 years leading manufacturing and industrial organizations, Alan set out on his own and leaned heavily on AI to name and brand his business. What he got back felt bland, disconnected, and just plain wrong. Alan joins Kristi to talk about what changed when he brought in the right humans for the job, why clarity and confidence in your brand identity matters more than speed, and what the experience taught him about knowing when to trust the technology and when to call in the pros. You'll learn: Why AI kept producing bland branding results and what was actually missing from the process How a single question from a branding expert, tell me why your business exists, unlocked everything The real cost of settling for good enough when you are building something you have to believe in Why lack of clarity and conviction early on can quietly slow your growth down the road How to think about AI as a tool in your marketing without letting it replace the human connection your brand needs Why solopreneurs especially need people in their corner, not just software The case for hiring specialists even when you already have marketing support If you have been wondering where AI fits in your marketing and where it falls short, this episode gives you an honest and grounded answer. Connect with Alan Lamparella: LinkedIn: Alan Lamparella Website: tasklightadvisory.com Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Paid ads can feel like a money pit, especially when you are told you need to be everywhere, reach everyone, and just keep spending. Lindsey Laughlin, VP at Gravity Group, joins Kristi to cut through the noise and talk about the most common missteps she sees businesses making with their ad dollars, and what to do instead. From cramming too much into your messaging to spreading your budget across too many channels, Lindsey shares why less is often more when it comes to paid advertising. She also pulls back the curtain on how her agency operates differently, and why that difference matters a lot for the clients they serve. You'll learn: Why trying to say everything in your ad messaging actually communicates nothing How spreading your budget too thin across too many channels quietly kills your results Why your audience, not your leadership team, should be the hero of your marketing message The often overlooked power of post purchase nurturing and what most businesses are leaving on the table How to think about the next best product or service for your existing clients and why it costs far less than finding new ones Why more impressions does not equal more results, and how to have that conversation with a media rep What to ask any agency or media buyer about markups before you sign anything If paid ads have ever left you frustrated and wondering where your money went, this episode will help you ask better questions and make smarter decisions. Connect with Lindsey Laughlin: LinkedIn: ⁠Lindsey Laughlin⁠ Website: gravitygroup.com Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Is your marketing out of sync with your sales? Adam Rojas, founder of Bellmoore Consulting, works with founder-led early stage companies to build practical, data-driven sales systems that scale predictably. In this episode, Kristi Mitchell and Adam dive deep into the common disconnects between marketing messaging and sales execution. Drawing on over 25 years of leadership experience, Adam shares real-world examples of where misalignment hurts results and how aligning sales, marketing, and delivery creates a cohesive, scalable growth system. You’ll learn: Why marketing and sales must sit at the same table and share the same language How misaligned messaging can attract the wrong audience or confuse ideal clients The importance of crafting marketing collateral that supports the sales process Why articulating client problems and impacts beats feature dumping in messaging How operational delivery must align with promises to prevent customer churn Practical steps to document, measure, and scale your sales process effectively Real examples demonstrating the power of clarity and communication If you want to unfudge your marketing by building a unified, customer-centered sales and marketing engine, this episode offers actionable insights and expert advice. Connect with Adam Rojas: LinkedIn: Adam Rojas Website: bellmooreconsulting.com Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Branding is the foundation for effective marketing, yet many business owners overlook its power, leading to disengaged audiences and missed opportunities. Kim Marie McKernan, international marketing leader and founder of Inspired Outcomes, shares her expertise on how clarifying your brand strategy creates authentic connections that truly resonate. In this episode, Kristi and Kim explore why so many businesses struggle because they market what they want to say instead of what their clients need to hear. They discuss the importance of aligning your messaging with your ideal client’s pain points, leveraging customer language, and approaching marketing with conscious intent — especially in today’s noisy landscape. You’ll learn: Why building your brand around your client’s perspective is critical How to discover and use the language your clients use to describe your value The pitfalls of chasing shiny marketing tactics without a solid brand foundation Why authenticity and trust are the heart of effective marketing Tips for gathering feedback directly from your best clients to refine your messaging How to balance strategy with creativity to craft compelling, meaningful marketing The long game of trust-building in B2B and B2C marketing landscapes If you want to unfudge your marketing by starting with a clear, client-conscious brand strategy that cuts through the noise, this episode is full of insightful advice. Connect with Kim Marie McKernan: Website: https://www.inspiredoutcomesnow.com/ LinkedIn newsletter sign-up available on website Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Sometimes the hardest conversations are the most necessary. In this episode, Kristi Mitchell flips the script and becomes the guest, while sales expert Bryan McDonald takes the host seat. Bryan, partner at On Purpose Growth, helps leaders master sales — a skill many small business owners find intimidating yet essential. Together, they unpack the often overlooked sales side of business growth. Kristi shares her personal realization about neglecting sales follow-up, and Bryan reveals why following up is more about guiding prospects to decisions, not fearing rejection. They discuss building clear, simple sales processes, trusting the timing of prospects, and leading conversations with direct next steps. You’ll learn: The difference between marketing and sales and why both need attention How fear of rejection can sabotage sales follow-up Why getting a decision — yes, no, or “need another conversation” — is the goal Strategies to simplify and lead prospects through your sales process How to balance persistence without being pushy or desperate The importance of framing sales conversations as peer-to-peer partnerships Ways to build confidence and consistency in your sales outreach If you want to unfudge your marketing by masterfully integrating sales into your growth process, this candid conversation offers real-world insights and encouragement. Connect with Bryan McDonald: LinkedIn: Bryan McDonald Community: On Purpose Growth Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Email marketing is a powerful tool... if you understand how to use it correctly. Karen Grill, email strategist and business coach, dives deep into the often overlooked world of email deliverability, authentication, and how to treat email as a valuable, revenue driving asset rather than just a task to check off. In this episode, Kristi and Karen unpack the recent industry shifts affecting inbox placement, debunk myths about email marketing being “dead,” and share practical advice to help you protect your sender reputation and connect genuinely with your audience. You’ll learn: Why email authentication and deliverability matter and how to check if you’re set up right What SPF, DKIM, and DMARC records are and why they’re essential How to spot warning signs like declining open rates or spam complaints Why buying email lists or adding contacts without permission hurts your brand Tips to maintain a clean, engaged email list and avoid spam traps How to segment your audience and send targeted, relevant content Why quality trumps quantity in email marketing The importance of setting clear goals before building your email list Connect with Karen Grill: Free Email Resource: emailwithkaren.com LinkedIn: Karen Grill Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

As we step into 2026, the marketing landscape is noisier and busier than ever. To kick off the new year, Kristi shares four vital checkpoints to help you move beyond overwhelm and build marketing that’s strategic, authentic, and sustainable. In this solo episode, Kristi uncovers the biggest marketing challenges she saw in 2025... including the pitfalls of generic content, lack of clear strategy, ignoring the power of email marketing, and trying to do too much at once. She shares pragmatic advice to help you create a focused plan that aligns with your unique business and audience. You’ll learn: Why ditching generic content is crucial to show your authentic voice and stand out The importance of anchoring your marketing in strategy focused on your ideal client’s pain points Why email marketing is NOT dead, and how to use it successfully for nurturing your audience How to phase your marketing rollouts to avoid burnout and maximize results Tips for building momentum through manageable, intentional marketing habits Why strategic planning beats chasing every shiny new tactic or quick fix If you want to unfudge your marketing and set yourself up for a strong year ahead, this episode offers a clear, actionable roadmap.   Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, host Kristi sits down with Susan Harper, founder of Sharper Creative, to unravel the honest, behind-the-scenes story of a marketing pro navigating her own business growth. Susan shares the highs, lows, and unexpected twists of rebranding, tackling LinkedIn, and finding what really works (and what doesn’t) when you’re your own client. What You’ll Learn: Why even seasoned branding experts struggle with their own marketing—and how Susan overcame analysis paralysis. The reality of “shiny object syndrome” and how to focus on what truly moves the needle. Susan’s experiment with LinkedIn, direct mail, and a two-pronged approach to reaching nonprofit clients. The power of repurposing content and building a sustainable, manageable marketing system. Actionable advice for business owners: just start, experiment, and don’t be afraid to try new things (even if it means a few awkward posts along the way). Key Takeaways: The LinkedIn rabbit hole: what happens when you try to do it all. How direct mail and email can work together for creative outreach. The importance of knowing your audience and choosing the right platform. Why repurposing content is a game-changer for busy entrepreneurs. About the Guest: Susan Harper is the creative force behind Sharper Creative, with 23 years of experience helping organizations brand boldly. When she’s not building brands, you’ll find her painting, gardening, or dreaming up her next creative project. Connect with Susan: Website: sharpernet.com Linkedin: linkedin.com/in/susan-harper Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing your business is a journey full of learning, missteps, and, most importantly, lessons learned. Barlyssa, the dynamic duo behind Homemade Events and the Margs and Mindset podcast, understands the power of authentic marketing and the importance of building real community connections. In this episode, Kristi chats with Barlyssa about their early marketing struggles, their decision to take control with a strategic, customized approach, and how their framework helped them build trust and scale sustainably. You’ll learn: Why outsourcing marketing means owning the process, not just handing it off How building a tailored marketing strategy empowers confident decision-making The value of consistency and clarity across multiple business ventures How to leverage your existing marketing framework for new opportunities The importance of trusting your marketing partner and believing in yourselves How to move marketing from a dreaded task to an empowering, aligned tool Lessons on sustainable growth through authentic and intentional marketing If you want to unfudge your marketing by using proven strategies and fostering authentic connections, this episode is packed with actionable insights to get you started. Connect with Barlyssa: Podcast: Margs and Mindset (available on Instagram and YouTube) Instagram: @homemadeeventsROC Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Is your marketing struggling because you haven’t cracked the code on consistent, strategic messaging that truly resonates? Scarlett Stanhope, “The Biz Hippie,” is a mindset and money coach who helps entrepreneurs conquer their finances and own their worth,empowering them to build businesses supported by work they love. In this episode, Kristi and Scarlett dive into Scarlett’s journey as she navigated early business challenges, experienced a tough launch, and learned powerful lessons about patience, perseverance, and authentic marketing rooted in mindset transformation. Scarlett shares how she shifted from dabbling in tactics to committing fully to a focused niche and cultivating real connections with her audience. You’ll learn:   Why vulnerability and authenticity matter in email and content marketing   How to build momentum through consistent, aligned messaging even when results lag   The difference between pivoting and quitting... and why persistence eventually leads to success   How integrating mindset and marketing creates powerful synergy and breakthrough results   Tips for turning real stories and client insights into compelling marketing content   How patience and building confidence in your offer transform marketing effectiveness   Simple strategies for nurturing your audience and fostering engagement If you’re ready to unfudge your marketing with steady, soulful strategies that align with who you are and the impact you want to create, this episode is packed with practical wisdom to guide your next steps. Connect with Scarlett Stanhope:   Podcast: Empowered and Abundant (available on all platforms)   Website: thebizhippie.com   Free Money Mindset Quiz: thebizhippie.com/quiz Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Email marketing can be challenging, especially when vulnerability and authenticity feel like a leap. Joanne Homestead, CEO of Desk Plant Creatives and founder of Inbox to Impact, specializes in helping soulful entrepreneurs craft open-worthy emails that reflect their true voice and build genuine engagement. In this episode, Kristi and Joanne explore the fear many business owners have around vulnerability in marketing, how to find the balance between sharing enough without oversharing, and the power of storytelling as a key marketing tool. Joanne shares practical tips on overcoming mindset blocks, creating consistent email content, and nurturing your audience authentically. You’ll discover:   Why being vulnerable in your marketing is essential, but doesn’t mean sharing every detail   How to write emails that clearly communicate your personality, values, and current thoughts   Mindset shifts to eliminate “shoulds” and embrace what feels good to you   Creative ways to start small and build email consistency without burnout   Why cleaning out your own inbox helps you reconnect with your email community   The importance of nurturing before selling through well-crafted email sequences   How storytelling strengthens relationships and makes marketing enjoyable If you want to unfudge your marketing by embracing authentic email storytelling with clarity and confidence, this episode is for you. Connect with Joanne Homestead:   Website: deskplantcreatives.com   LinkedIn: https://www.linkedin.com/in/joannehomesteadcopywriter/ Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing and branding with true strategic clarity can feel elusive, especially when you’re balancing multiple responsibilities. Stephen Larmer, a seasoned brand strategist with over 30 years of experience, helps mission-driven founders build profit-driven, aligned brands that attract premium clients and make an impact. In this episode, Kristi and Stephen discuss navigating the complexities of branding, the pitfalls of relying solely on AI without authentic strategy, and the essential role of alignment and clarity to craft your unique marketing voice. Stephen shares personal stories including lessons from a failed AI-powered campaign and practical insights on how to build your brand signal, not just noise. You’ll discover: Why AI can’t replace authentic brand alignment and strategy How to feed your brand “good shrimp” for genuine, vibrant expression Aligning your soul and values with your marketing to accelerate success The dangers of chasing tactics before building foundational clarity Why clear language that resonates with your ideal client builds trust Stephen’s generous offer for a complimentary brand audit to jumpstart clarity Connect with Stephen Larmer: Website: stephenlarmer.com Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

What happens when you spend an entire day having what feels like a genuine, meaningful back and forth with someone on LinkedIn, only to find out days later that you were actually talking to their AI tool the whole time? That is exactly what happened to Rachel Platt, founder of PLATTinum Consulting, and it raises some really important questions about authenticity, trust, and where the line is when it comes to AI in your marketing. Rachel joins Kristi to unpack this uncomfortable experience and what it means for business owners who are leaning on AI tools to manage their online presence without staying close enough to what those tools are actually doing in their name. You'll learn: How Rachel discovered she had spent an entire day engaging with someone's AI tool without knowing it Why the blank stare moment was more damaging than the mistake itself The real cost of outsourcing your energy on platforms built for human connection Why staying on top of what your AI tools are doing is not optional, it is part of your brand The difference between using AI to assist your voice and letting AI replace it entirely Three questions every business owner should ask before outsourcing any part of their marketing presence How to own a misstep like this with integrity and what that kind of transparency does for your relationships If you are using AI tools to show up on LinkedIn or anywhere else your audience is watching, this episode is a must listen. Connect with Rachel Platt: LinkedIn: Rachel Platt Website: plattinumconsulting.com Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Building authentic connection and strategic marketing go hand in hand. Kerry Dobson, a group program architect and strategic intuitive, helps facilitators and entrepreneurs design transformational group experiences by leveraging strengths and adult learning principles. In this episode, Kristi and Kerry discuss Kerry’s journey navigating marketing challenges including passive market research approaches and the power of intentional, one-on-one conversations with your ideal audience. Kerry shares insights on how to set clear feedback guidelines, embrace vulnerability in marketing, and use client language to build meaningful messaging. You’ll learn: Why market research needs to move beyond passive tactics to purposeful dialogue How to frame feedback requests to encourage constructive and additive comments The importance of speaking your client’s language to deepen connection Strategies to build momentum through ongoing engagement and authentic storytelling How to stay motivated through positive feedback during marketing challenges Set clear boundaries on non-negotiables to protect your brand integrity Entering feedback conversations prepared and with the right mindset Connect with Kerry Dobson: LinkedIn: https://www.linkedin.com/in/kerry-dobson/ Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing isn’t just tactics. It’s mindset, clarity, and strategic storytelling that unlocks your true potential. Suzanne Longstreet, mindset coach, NLP expert, and co-author of The Millionaire Codes, empowers female entrepreneurs to clear limiting beliefs, claim their worth, and build sacred abundance through authentic marketing and personal growth. In this episode, Kristi and Suzanne share a deeply personal story of resilience, trust, and clarity developed amidst life’s toughest challenges. Suzanne explores the power of clear expectations, authentic messaging, and knowing what success looks like on your own terms. You’ll learn: How mindset shifts impact your marketing authenticity and results Why clarity and alignment with your values matter in choosing marketing strategies The importance of setting measurable goals as evidence of marketing success How to balance ambition with realistic expectations to avoid burnout Ways to reclaim your voice and integrate your personal story into your brand The value of coaching, clarity sessions, and continuous growth in marketing and business If you want to unfudge your marketing by combining mindset with strategy to create authentic impact, this episode is a must. Connect with Suzanne Longstreet: Book: The Millionaire Codes (available on Amazon, Barnes & Noble, Indigo) Free clarity session: https://www.successandclarity.com/ Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing is more than just strategy... it’s uncovering what truly makes your brand unique and finding ways to reflect that with clarity and authenticity. Anne Gillaspie, CEO of Fix and Form and 10 to Launch, is a master strategist and brand therapist who guides entrepreneurs to dig deep and unravel what stands between them and building the brand of their dreams. In this episode, Kristi and Anne discuss Anne’s journey from juggling early marketing challenges to designing systems that empower entrepreneurs to streamline, connect authentically, and scale on their own terms. Anne shares insights on the importance of collaborative partnerships with marketers, knowing your strengths, and leveraging AI as a tool without losing the human touch. You’ll discover: Why hiring experts for your own marketing is essential, even when you run a marketing business Lessons learned from agency misalignments and the value of clear communication How to balance in-house efforts with outsourced support for sustainable growth Anne’s unique “brand therapy” approach to deep strategic clarity and storytelling Effective ways to use AI as an admin tool without sacrificing authenticity Why continuous evaluation and human connection make for marketing success If you want to unfudge your marketing with clarity, collaboration, and cutting-edge tools, this episode is packed with actionable wisdom. Connect with Anne: Website: fixandform.com Website: 10tolaunch.com Podcast: Only Founders Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing without a strategic foundation often leads to frustration and missed opportunities. Heather Kay, founder of Ready Aim Impact and a strength based development expert, shares her journey navigating marketing challenges and the lessons learned about finding the right support and leveraging your unique strengths. In this episode, Kristi and Heather dive into the importance of clarity, partnership, and honest communication in marketing. Heather opens up about her experience hiring marketing providers who didn’t deliver as promised, the pitfalls of misalignment, and how she eventually reclaimed control by focusing on what truly works for her business. You’ll discover: Why strengths based marketing empowers authenticity and effectiveness Lessons from navigating agency relationships and setting clear expectations The value of clear communication, milestones, and mutual accountability How to identify the right marketing support tailored to your business needs The importance of owning your marketing message and being actively involved Strategies to amplify your natural talents for sustainable growth Heather’s approach to simplifying marketing through systems and team alignment If you want to unfudge your marketing by building on your strengths with clarity and confidence, this episode is packed with actionable insights. Connect with Heather Kay: Website: readyaimimpact.com LinkedIn: Heather Kay Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing is about authenticity, communication, and learning from missteps. Dan Bennett, founder of Hot Sauce Video and creator of Hot Sauce Studio, shares his journey from working with Fortune 500 clients to helping entrepreneurs shine on camera and build lasting connections through video content. In this episode, Kristi and Dan discuss the challenges Dan faced hiring marketing providers who weren’t the right fit, the pitfalls of “yeah buts” and unfulfilled promises, and the importance of setting boundaries with vendors. Dan offers candid lessons learned about trust, communication, and how control over your marketing voice leads to success. You’ll discover: Why handing over marketing without clarity and alignment often backfires Lessons on setting milestones and boundaries with marketing partners How momentum and excitement can cloud judgment in vendor relationships The importance of asking tough questions and doing due diligence upfront Why regular communication and clarity prevent costly misunderstandings How embracing grace during setbacks fuels resilience and growth Dan’s unique approach to video production as a tool for business storytelling Connect with Dan Bennett: Website: danhaslinks.com Hot Sauce Video on Social Media Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing is all about storytelling... authentic narratives that connect people to your brand. Renee Frojo, brand strategist, storytelling coach, and former journalist, helps founders and solo business owners build reputations that resonate. In this episode, Kristi and Renee dive into the pitfalls of outsourced social media engagement that lacks authenticity, and why genuine connection in marketing can’t be delegated away or automated without risking your brand. Renee shares her journey learning the power of true engagement and how to leverage storytelling to build trust and community. You’ll learn: The dangers of outsourcing social media engagement and automated comments How real, thoughtful engagement serves as both marketing and market research Why messaging and content must reflect your authentic voice, not cookie cutter templates How to balance outsourcing tasks while owning your energy and unique story Practical tips for creating content that you love to share and that connects genuinely Why storytelling is not just marketing but a way to weave meaning and connection How to build a sustainable marketing approach that feels good and drives results Connect with Renee Frojo: LinkedIn: Renee Frojo Newsletter: A Good Reputation Join her community for weekly story coaching and brand building   Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing is all about relationships... authentic connection, consistent follow up, and speaking in your true voice. Ely Delaney, the “People Whisperer” and creator of the Follow Up Rockstar System, helps entrepreneurs thrive by building strong relationships that last. In this episode, Kristi and Ely talk honestly about marketing missteps, including the pitfalls of cookie-cutter approaches, impersonal automation, and the power of owning your unique style in outreach. Ely shares his journey from web graphic design to becoming an Amazon bestselling author and community builder passionate about helping others grow sustainably. You’ll discover: Why authenticity beats automation every time in marketing communications How to approach cold outreach like real-life networking, not scripts and bots The importance of asking meaningful questions and tailoring marketing to your business How to spot marketing providers who truly invest in understanding you and your goals Practical ways to build relationships before attempting to sell Why investing in community and consistent value creation outperforms quick fixes If you want to unfudge your marketing by cultivating genuine connections and lasting engagement, this episode is essential listening. Connect with Ely Delaney: Website: elydelaney.com Social media links available on his website Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Are you tired of marketing providers who promise the moon but deliver cookie cutter strategies that don’t fit your business? Ben Albert, owner of Balbert Marketing LLC and host of the internationally recognized podcast Real Business Connections, understands the pitfalls many business owners face after bad marketing experiences. In this episode, Kristi and Ben discuss the importance of tailored marketing approaches, the common mistakes of relying on templated social media content, and why genuine engagement and relationship building always trump automation. You’ll discover: Why charisma alone doesn’t guarantee marketing success How templated outreach and stock images hurt engagement and brand authenticity The value of hands-on, collaborative marketing that truly understands your business Why asking the right questions and providing client-specific solutions matter How to spot marketing providers worth partnering with, including requesting demos and client references The power of community, generosity, and consistent value delivery in building trust If you want to stop wasting money on generic marketing and start building real connections that grow your business, this episode gives you the blueprint. Connect with Ben Albert: Podcast: Real Business Connections Community: We All Grow Together Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing can feel overwhelming, especially when you’re wearing all the hats in your growing business. Mara Whitener, seasoned entrepreneur and operational growth expert, shares her journey from solo founder to building systems that empower her and her clients to succeed without burnout. In this episode, Kristi and Mara discuss the importance of finding the right marketing support tailored to your unique business needs. Mara opens up about her own marketing challenges, including handing over marketing to agencies that didn’t fit and learning to reclaim control to align messaging with her authentic voice. You’ll discover: Why matching your support team to your business stage is essential Lessons learned from trusting past providers and recognizing when to make changes The importance of clear communication and alignment between you and your marketing partners How building a customized, flexible marketing approach frees up time and energy Mara’s philosophy on operations, SOPs, and systems as foundations for sustainable growth Tips on balancing in-house efforts with external expertise in marketing and copywriting Why patience, adaptability, and owning the narrative make all the difference If you want to take your marketing and operations to the next level with clarity and confidence, this conversation offers practical, heartfelt insights. Connect with Mara Whitener: Website: whitenerpros.com LinkedIn: Mara Whitener Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

We talk a lot on this show about marketing mistakes, and this week Kristi is sharing two of her own. From a technical glitch that aired the wrong guest video to an email that went out to the wrong list, Kristi gets real about what it feels like when things go sideways and more importantly, what she did about it. This solo episode is a reminder that mistakes happen to all of us. What sets you apart is how you handle them. Kristi shares how owning her missteps openly and transparently not only preserved trust with her audience but actually deepened it. You'll learn: Why owning a mistake publicly can build more trust than pretending it never happened How Kristi handled a technical error that aired the wrong guest video to her audience Why she chose transparency over silence and what the response taught her The email mistake that went to hundreds of people instead of a small group, and how she turned it around Why making light of a mistake in the right way can actually strengthen your relationship with your audience The danger of jumping to conclusions when something goes wrong before you fully understand what happened Why authenticity and vulnerability in your marketing are not weaknesses. They are trust builders. If you have ever made a marketing mistake and wondered whether to own it or bury it, this episode will help you make that call with confidence. Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Are you doing the same marketing over and over and expecting different results? When you’re too close to your marketing, it’s easy to fall into the “set it and forget it” trap... where your efforts stop evolving as your audience and market shift. In this episode, Kristi shares why marketing is never a one-and-done deal. She tells the story of a forward-thinking client who regularly revisited their strategy to stay relevant, including refreshing content to address current challenges like AI. Kristi explains how to stay proactive, review your marketing at least yearly... ideally quarterly... and make the small changes that keep your efforts effective. She shares practical tips for setting a cadence that works for your business and why accountability is critical for success. What you’ll learn: Why marketing must be a living, breathing part of your business plan How to recognize when your marketing no longer serves your goals The benefits of regular strategic reviews and content refreshes How to balance consistency with flexibility in marketing execution Tips for setting realistic review schedules based on your bandwidth Why accountability keeps your marketing aligned and on track If you want to unfudge your marketing and build a sustainable, evolving system that grows with you, this episode offers crucial guidance to finish the year strong and prepare for the future. Connect with Kristi Mitchell: Website: kristimitchell.com Email: kristi@kristimitchell.com Enjoyed this episode? Subscribe, share, and leave a review to keep learning how to unfudge your marketing. Watch for new episodes with guests returning next week on UNF*DGE Your Marketing.   Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Are you tempted by quick fixes like paid ads or lead generation services to instantly solve your marketing challenges? In this episode, Kristi shares why investing in advertising without a strong organic foundation is like adding fuel to a fire. She explains why a user-friendly website, clear messaging, consistent email marketing, and engaging social media must come first before spending on ads. Kristi tells the story of a client eager to run paid ads to sell a book, only to realize their website wasn’t ready... highlighting a common trap many fall into. She outlines why ads and lead gen tactics aren’t magic bullets and why sustainable results come from a strategic marketing plan that nurtures prospects through a thoughtful funnel. What you’ll learn: Why advertising without a solid marketing foundation is risky and often ineffective How to audit your current marketing assets to identify what needs improvement The importance of clear website messaging that speaks directly to your ideal client How email marketing and social media work together to nurture and convert leads Why marketing shortcuts rarely deliver long-term success How a marketing funnel guides prospects from awareness to loyal clients When and how to invest in paid advertising strategically... and not prematurely If you want to stop wasting money on ads that don’t convert and build a marketing system that grows your business steadily, this episode is your guide.  Enjoyed this episode? Subscribe, share, and leave a review. Look out for the final episode in this series next week on UNF*DGE Your Marketing.    Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Are you too close to your own marketing to see how it really looks and sounds to potential customers? In this episode, Kristi tackles one of the biggest blind spots for business owners... being unable to “read the label from inside the jar.” You know your brand and your messaging inside and out, but that makes it incredibly difficult to see what your audience actually experiences when they encounter your marketing. Kristi shares why this gap leads to messaging that misses the mark, how it undermines connection and trust, and practical ways to get fresh, outside perspectives to sharpen your marketing. You’ll discover: Why great intentions don’t always translate to messaging that resonates How to bridge the gap between your business perspective and your audience’s needs The power of understanding your ideal client’s pain points and challenges first Why simply sharing what you want to say isn’t enough to attract and convert How the “quarter inch drill vs quarter inch hole” analogy explains audience focus Ways to get objective feedback through consultants, marketing partners, or trusted clients The importance of ongoing content review and iteration to avoid marketing blind spots Stop guessing whether your marketing is landing. Stop wondering why you’re not hearing from more ideal clients. It’s time to step outside your jar and see your marketing through fresh eyes to truly connect.   Enjoyed this episode? Subscribe, share, and leave a review to keep getting fresh marketing clarity. See you next week for Part 4 of the Q4 Kickstart series on UNF*DGE Your Marketing.   Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Are you caught in the feast or famine rollercoaster of client work and marketing? Landing a big client feels amazing, but suddenly your marketing slips, your pipeline dries up, and you’re stuck scrambling to find the next one. In this episode, Kristi shares her personal experience with this common business trap and explains why even when you’re booked solid, marketing can’t take a back seat. She dives into the importance of establishing a baseline of non-negotiable marketing activities, so your marketing keeps moving even through your busiest seasons. Kristi discusses practical ways to scale back but maintain consistency, including posting less frequently, sending fewer emails, or temporarily pausing some tactics while staying present with your audience. What you’ll learn: Why marketing is relationship-building and needs ongoing nurture How to identify minimum viable consistency in your marketing plan Why pausing all marketing can threaten your pipeline and growth How to use seasonal shifts to adjust your marketing strategy authentically The power of accountability for staying consistent through busyness Ways to prioritize marketing even when client work is demanding If you’re ready to unfudge your marketing cycles and build a sustainable system that grows your business steadily, this episode offers real-world guidance on how to win the long game. Enjoyed this episode? Subscribe, share, and leave a review. We’ll see you next week for Part 3 of the Q4 Kickstart series on UNF*DGE Your Marketing.   Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Are you doing random acts of marketing without a clear strategy? If so, you’re not alone. Many business owners hustle across social media, email, ads, and websites, but without a plan to guide the efforts. In this episode, Kristi dives into the most common marketing mistake she sees with clients: The Winging It Fudge. It’s where you’re trying everything but not moving anyone through a strategic marketing funnel that actually turns strangers into clients. Kristi explains why it’s not enough just to get noticed. You need to attract, convert, nurture, and close your leads. And she shares practical tips to start documenting your current efforts, identify gaps, and create a focused plan that works for your business... without overwhelm or wasted budget. What you’ll learn in this episode: Why random acts of marketing usually leave you exhausted, confused, and falling short How to map your marketing efforts into the four stages of the funnel: attract, convert, nurture, close The biggest bottleneck business owners experience in converting awareness into leads Why nurturing through social media and especially email is so critical for long term success How to trim the noise and focus on tactics that actually move your business forward When to ask for help and what a marketing strategy power hour can do for you If you’re tired of the marketing chaos and want to finish the year strong with a clear, aligned approach, this episode kicks off a series you don’t want to miss.   Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Starting a new website or marketing project can be overwhelming, especially when you’re juggling mission, brand, voice, and messaging, all critical pieces that need to align perfectly for success. Beth Knaus, award winning copywriter and brand messaging consultant, helps confident entrepreneurs discover their unique voice and craft compelling content that attracts their ideal clients. In this episode, Beth and Kristi discuss the common challenges business owners face when moving from branding to marketing execution, including the important gap between brand assets and website copy. They explore why finding your authentic voice is key, and why strategic copywriting isn’t something to shortcut with generic AI or cookie-cutter templates. This episode delivers: Why your homepage hero section is your make-or-break moment, and why less is often more How to differentiate branding work from marketing strategy and execution The vital importance of clear, authentic messaging that connects with your ideal client Why many entrepreneurs struggle with messaging because they copy others instead of trusting themselves How to find your voice by deeply listening to yourself and reflecting on your unique business story What it really takes to write website copy that converts, including best practices and common pitfalls Guidance on when and how to invest in branding, design, and messaging to get the best ROI Why marketing and websites are always evolving, and why iterative improvement is a must Connect with Beth Knaus: Website: https://www.thatsaspade.com/ LinkedIn, Instagram, Facebook: Beth Knaus Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing can feel overwhelming and confusing, especially when you depend heavily on platforms like LinkedIn. Miranda VonFricken knows firsthand the power and pitfalls of relying on one channel and the importance of diversifying your marketing approach. In this episode, Miranda shares her journey from building a strong personal brand on LinkedIn to facing the shock of losing access to her account — a moment that upended her marketing and pushed her to embrace email marketing, content repurposing, and deeper engagement with her audience. Hosted by Kristi Mitchell, they explore why owning your audience through an email list matters more than ever, how to keep your energy authentic when creating content, and the vital lesson of not outsourcing your energy, but rather your efficiency. This episode includes insights on: The reality of platform dependency and why owning your contact list protects your business How email marketing complements social media by cultivating deeper relationships and sales opportunities The challenges and breakthroughs of translating LinkedIn presence into effective email communication Why different people connect differently, and the importance of multi-channel marketing Learning to repurpose content across platforms to save time and stay consistent The power of personal energy in marketing and why it shouldn’t be outsourced Building genuine friendships over funnels for lasting business growth If you’re ready to create a more resilient marketing approach and deepen real connections with your audience, this episode will light the way. Connect with Miranda VonFricken: Website: mirandavonfricken.com LinkedIn: linkedin.com/in/mirandavonfricken Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing can feel like a heavy, overwhelming word, but the truth is, you are marketing every day, whether you realize it or not. Kris Ward, founder of the Win the Hour, Win the Day philosophy, knows that today’s business owners are looking for real, customized support, not cookie cutter marketing tactics or empty promises. In this episode, Kris shares her journey from nonstop hustle to creating a business that supports her life instead of consuming it. She reveals how helping clients build streamlined teams, regain time, and focus on what truly matters has been the key to sustainable growth. Hosted by Kristi Mitchell, they discuss why marketing is so much broader than big campaigns. They explore how simple, consistent actions... from content on LinkedIn to thoughtful customer interactions... build lasting relationships and results. This episode is packed with essential lessons on: Understanding marketing beyond flashy campaigns... it’s everyday connection and strategy Why all business owners, even if “in a cave,” are engaging in some form of marketing How working less and leading better can amplify your marketing impact The importance of cultivating a question bank to turn common client concerns into powerful content Trusting and hearing your audience, even when questions seem “silly” or repetitive Embracing the philosophy that your business should support your life, not consume it Ways to find time back, reduce burnout, and increase revenue through smart leadership and delegation If you’re ready to shift your mindset, regain balance, and market from a place of purpose, this episode will inspire you to start winning your hours and your days. Connect with Kris Ward: LinkedIn: Kris Ward Website: freegiftfromkris.com Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.   Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

If you feel like you are always busy with marketing but not seeing the results you want, the problem might not be your effort. It might be your strategy. Shay Prosser, founder of North 12 Partners and a first executive with over 20 years of experience scaling businesses, joins Kristi to talk about one of the most common traps business owners fall into: mistaking marketing activity for a real plan. Shay and Kristi unpack why doing all the things like lead magnets, email marketing, and ads without a strategy behind them leads to burnout and wasted resources. They dig into what it actually looks like to simplify, focus, and build marketing that is sustainable and aligned to your real business goals. You'll learn: Why confusing marketing activity with strategy keeps you busy but stuck How to reverse engineer your growth goals to identify who you actually need to reach Why most businesses need a low volume of high value clients, not a numbers game The danger of building campaigns around avatars that do not reflect your real buyer Why your lead magnet must connect directly to your core offer to be worth your time How to stop overcomplicating your marketing and commit to fewer, more intentional efforts Why seeking professional advice is one of the clearest signs a business is ready to grow If you are ready to stop spinning your wheels and start doing less but doing it better, this episode is for you. Connect with Shay Prosser: LinkedIn: Shay Prosser Website: north12partners.com Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Are you tired of the one size fits all marketing advice? The quick fixes and generic steps that claim to get you $10,000 months, but instead leave you frustrated and confused? Maria Platusic knows how that feels. In this episode, Maria, founder and creative director of Platusic Design Creative Studio, shares her 25-plus years of branding and marketing experience, from working with Fortune 500 companies to now helping coaches and consultants scale their businesses with authentic brand strategy and custom visuals. Hosted by Kristi Mitchell, they dive into why true integrity and client-centric care matter most in marketing partnerships. Maria reveals the red flags of marketing providers who push cookie-cutter strategies rather than truly hearing the unique needs of their clients. This episode is packed with essential lessons on: Why there is no “one right way” to market your business... your marketing must be tailored to who you are and who you serve How to spot marketing providers who have your best interests at heart, versus those with hidden agendas The vital importance of trust and authentic relationships in business growth Why sustainability is key... can you maintain what’s being proposed once you move on? The power of listening... how the best providers ask the right questions and build strategies from your reality, not assumptions How to discern genuine advice from affiliate marketing pitches Why choosing the right tools and strategies depends on your stage, mindset, and unique needs If you’re ready to stop wasting time and money on marketing that doesn’t fit, this conversation will inspire you to find marketing solutions built just for you. Connect with Maria Platusic: Website: platusicdesign.com Social: @platusicdesign Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell. Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Have you ever found yourself trying to fit into a marketing mold that just doesn’t feel like you? Like stretching beyond your strengths and stepping outside your zone of genius? Lisa Mallis knows that experience deeply. In this episode, Lisa shares how early on in her business she jumped into a marketing summit that wasn’t a great fit, pushing her far outside her comfort zone. Despite the overwhelm and sacrifices she made, the experience was a catalyst to uncover her ideal client, clarify her marketing strategy, and commit to showing up authentically as herself. Hosted by Kristi Mitchell, they discuss why business owners must learn to trust their instincts, embrace the messy evolution of defining their audience, and stand firm in their unique strengths rather than trying to please everyone. This episode is packed with valuable lessons on: Recognizing the difference between stretching to grow and forcing yourself into an ill-fitting mold How early marketing mistakes can be powerful lessons in disguise The importance of trusting your gut, especially when you’re new in business The evolving process of niching down and defining your ideal client Finding your natural marketing style, whether through video, writing, or other authentic channels Giving yourself grace through trial, error, and the ongoing journey of business growth Strategies for balancing ambition with a fulfilling personal life Why staying true to your zone of genius is key to long-term success If you’re feeling overwhelmed, unsure of your audience, or caught between hustling and being authentic, this conversation will inspire you to stop shoulding on yourself and lean into your unique path. Connect with Lisa Mallis: Website: impactivestrategies.com Enjoyed this episode? Subscribe, share, and leave a review to help others unfudge their marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell. Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Marketing can feel heavy and overwhelming. But really, it’s all around you... in your content, your conversations, and even the small steps you take every day to connect. Michelle DeNio, business growth strategist and host of The Real Truth About Business podcast, helps entrepreneurs scale sustainably with data driven strategies that simplify growth and increase profits. In this episode, Michelle shares her experience with live launching, a marketing approach she tried but found exhausting and misaligned with her style. She talks with Kristi Mitchell about the importance of leaning into what lights you up, finding your own marketing rhythm, and trusting your gut... because every strategy doesn’t work for everyone. This episode is packed with insights on: Understanding live launching and why it works for some but not all How to recognize when a marketing approach isn’t the right fit for you The power of focusing on what worked in the past and amplifying those wins Creating consistency with activities you enjoy, like master classes or podcasts The value of slowing down and shifting your mindset when marketing feels tough Why staying true to your energy and style prevents burnout How to adapt old strategies with fresh energy for new results If you’re ready to stop pushing against the grain, embrace marketing strategies that fit you, and find the fun in growth again... this conversation is a must listen. Connect with Michelle DeNio: Podcast: The Real Truth About Business LinkedIn: Michelle DeNio Enjoyed this episode? Subscribe, share, and leave a review to help others unfudge their marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.   Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Are you struggling to keep your marketing systems organized and your messaging fresh, especially as your business grows? Allen Falcon, CEO of Cumulus Global, knows the challenge all too well. In this episode, Allen shares how his company faced the complexity and limitations of juggling multiple disconnected marketing tools, leading to difficulties tracking engagement and client communications. Facing these challenges during the start of the pandemic, they took a bold step to consolidate five separate systems into one powerful platform, while simultaneously launching a redesigned website to streamline their entire process. Hosted by Kristi Mitchell, this conversation dives into: Why simplifying and integrating your marketing tech stack is crucial for efficiency and clarity How setting hard deadlines and embracing “progress over perfection” helps teams move forward The importance of clean, curated data for smarter marketing outreach Approaches to follow-up strategies that engage both event attendees and registrants who don’t attend How to tailor your messaging for different ideal client profiles without overloading The surprising benefits of injecting more personality and fun into your content and emails Why authentic, approachable, customer-focused messaging wins over tech jargon and formalities The power of nurturing trusted advisor relationships to build long-term loyalty If you’re ready to optimize your marketing systems and craft messaging that truly resonates, this episode will inspire and guide you through practical steps to take action. Connect with Allen Falcon and Cumulus Global: Website: cumulusglobal.com Enjoyed this episode? Make sure to subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.   Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Have you ever felt like you were trying to force a square peg into a round hole with your marketing? Like you were following a cookie cutter system that just didn’t fit your voice or your business? Ashley Cox knows this feeling all too well. In this episode, Ashley shares how early in her business she invested in a highly templated marketing program that promised to fast-track her success... but instead left her overwhelmed, disconnected, and doubting herself. Through honest reflection, she realized it wasn’t her fault, but that the materials simply didn’t fit her authentic style or her unique business needs. With Kristi Mitchell, Ashley explores how marketing doesn’t need to feel sleazy or salesy. It can be authentic, wholesome, and truly connected... and she encourages business owners to try different approaches until they find what feels right. This episode is packed with real talk and lessons on: Letting go of “shoulds” and self-judgment around marketing struggles Knowing when a system or tactic just isn’t for you and having the courage to pivot How being true to your voice creates deeper connection and sustainable growth The power of reflection, rest, and stepping back when burnout hits Using video and founder-led content to build genuine relationships Embracing marketing as an iterative, evolving process that grows with you The value of referrals, recommendations, and trusted connections in business growth If you’ve ever felt overwhelmed by marketing tactics that don’t fit, or frustrated by the pressure to hustle in ways that aren’t authentic, this conversation will help you stop the shame and start unfudging your marketing in a way that feels right for you. Connect with Ashley Cox: Website: ashleycox.co LinkedIn: Ashley N Cox Enjoyed this episode? Please subscribe, share, and leave a review so you never miss a chance to UNF*DGE Your Marketing with Kristi Mitchell.   Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

If you’re a business owner wondering how to leverage AI in your marketing without compromising authenticity and integrity, this episode is for you. Kristi Mitchell shares her personal journey of initially resisting AI tools like ChatGPT because it felt inauthentic, like content scraped from everywhere else and not truly her own voice. But through experimentation and discovering smarter ways to integrate AI, she’s built a sustainable system that helps her create authentic, consistent content without burnout, huge budgets, or losing control. Kristi walks you through her process of capturing ideas naturally using voice memos. She then turns those recordings into flexible content with smart AI-assisted tools, all while layering in her unique expertise and editing to stay real. You’ll learn: How to rethink AI not as a replacement but a tool to amplify your authentic voice Ways to capture ideas naturally without forcing yourself to write from scratch How to build a sustainable content system that saves time, energy, and budget Tips for choosing tools and workflows that keep you in the driver’s seat Why resisting AI might cost you more time and money in the long run How to protect your business values while adopting new tech If you want to work smarter, not harder, and still keep your content fully you, this episode gives you a behind-the-scenes look at a realistic, repeatable AI-powered content approach.   Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Have you ever felt like marketing is a daunting checklist of cold calls, pitches, and “numbers to hit”, things you have to do rather than want to do? Ashley Carlson knows that feeling well. In this episode, Ashley opens up about her journey shifting from the corporate world’s sales-driven, numbers-focused marketing to discovering an authentic way to show up and build relationships in her own business. She shares how she transformed her mindset around marketing from intimidating and overwhelming to something exciting and flexible... tailored to her style and strengths. Ashley and Kristi discuss how marketing doesn’t have to look the same for everyone, and how the key is finding what feels right and sustainable for you. They dive into why it’s okay to try a few strategies and pivot, how outsourcing content creation helped Ashley balance showing up authentically with managing overwhelm, and the vital role of human connection even in today’s tech-driven world. You’ll walk away with insights on: Reframing marketing as relationship-building, not cold pitching Letting go of the “must do” tactics that don’t fit your personality or business Finding balance: choosing a few strategies you enjoy and can sustain The power of outsourcing to preserve authenticity without burnout Why founder-led content and human connection still make the biggest impact Practical tips on delegation and scaling your marketing without losing your voice If you’re tired of the traditional marketing pressure and want to create a game plan that fits you, this conversation is exactly what you need to hear. Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Have you ever felt stuck trying to piece together a marketing strategy or website... only to find yourself overwhelmed by timelines, unclear roles, and expectations that keep shifting? Seth Goldstein knows this struggle all too well. In this episode with Kristi Mitchell, Seth shares his journey from burned-out journalist to multi-podcast host and seasoned digital marketer, unpacking the hard lessons he’s learned about setting aligned expectations with clients. You’ll hear the real talk about how marketing projects derail, often not because of the provider, but because collaboration and clarity fall through the cracks. Together, they explore how starting with either a solid strategy or a basic website can work, as long as there’s a plan to evolve. They dig into why timelines slip when clients don’t prioritize their part, why copywriting should never be an afterthought, and how budget surprises can be avoided with upfront honesty. This episode is packed with practical insights on: The vital role of discovery and kickoff calls in keeping everyone on the same page Why “just another page” on your website always costs more than you think How collaboration between client and marketer shapes the project’s success Managing expectations around time, budget, and deliverables realistically Moving past “spaghetti at the wall” marketing toward intentional, strategic growth Knowing when to bring in trusted collaborators like copywriters or photographers The ups and downs of entrepreneurship goldsteinmedia.com — digital marketing solutions podcastmastery.coach — podcast coaching and community Enjoyed this episode? Subscribe, leave a review, and share the wisdom so others can unfudge their marketing too. See you next time on UNF*DGE Your Marketing with Kristi Mitchell.   Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Have you ever felt like you were layering someone else’s process over your own dream... only to find your message diluted and your efforts shouting into a void? Norma Frahn knows that feeling all too well. In this powerful conversation with Kristi Mitchell, Norma shares her raw story of moving from corporate America into health coaching, only to get caught in the swirl of “guruing”, the one-size-fits-all advice, the promised shortcuts to millionaire status, and the endless funnels and frameworks that didn’t fit her vision . You’ll hear how embracing clarity, values-alignment, and intentionality became the turning point for Norma, leading her to pivot decisively into HR consulting and build a business on her own terms. Together, they unpack the danger of buying into cookie-cutter solutions and offer a blueprint for tuning into what feels right for you, not just what's trendy. This episode is packed with real talk about: The cost of trying to force someone else’s playbook onto your business Why “gurued” marketing dilutes your authentic message and repels your true audience The power of intentional choices: what to keep, what to discard, and when to pivot Recognizing and resisting pressure tactics in selling that don’t align with your values How clarity on your vision and values are critical foundations before marketing strategy Why being selective about your influences can unlock real breakthroughs If you’ve ever felt overwhelmed, misaligned, or frustrated in your marketing journey, Norma’s story will resonate deeply and inspire you to reclaim your own path and voice. Connect with Norma Frahn: LinkedIn: https://www.linkedin.com/in/norma-frahn Visit: On Demand HR Solutions website via Norma’s LinkedIn profile for resources and services Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Feeling uncertain about your business marketing budget in 2025? You’re not alone. Kristi Mitchell pulls back the curtain in this raw and candid solo episode, exploring how today’s turbulent economic and political landscape is shaping business owners’ marketing decisions. From the lingering effects of the pandemic to the swirling concerns over recession and market instability, Kristi shines a light on why so many entrepreneurs feel the knee-jerk urge to cut marketing first... and why that might actually cost you more in the long run. With years of experience helping clients through downturns, Kristi reminds us that meeting clients where they are is more important than ever. She shares strategic perspectives on adjusting your messaging authentically to resonate amid chaos and how digital marketing is no longer an option but a necessity for thriving businesses. This episode invites you to reframe how you think about marketing spend—not as discretionary fluff but as a crucial investment in your future. You’ll hear why consistency, strategic pivots, and understanding your audience’s shifting mindset can set you up to emerge from uncertainty stronger and more connected. What you’ll learn: Why marketing is often the first budget to get cut—and the danger in that How to meet your clients where they are emotionally and practically today Practical shifts in messaging and marketing channels to stay relevant The power of digital marketing in uncertain times: email, social, SEO, and video How to weigh the cost of inaction against the investment in staying connected If you want to stop letting uncertainty stall your growth and instead lean in with confidence and clarity, this episode is packed with real talk and strategic wisdom you can apply right now. Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Testimonials are one of the most underutilized marketing assets, but most businesses are barely scratching the surface of what they could be doing with them. Neil Carroll, founder of vidwheel and creator of Root Thread, joins Kristi to share how a client project completely changed the way he thinks about testimonials, and why the real gold is in the story beneath the surface. Neil unpacks the common mistake of collecting surface level praise and explains how structured, guided testimonial interviews can do double duty, building powerful marketing assets while uncovering insights that can actually shape your business strategy. You'll learn: Why "say something nice" testimonials leave serious marketing value on the table The Hierarchy of Testimonials and where video fits in How to guide clients to tell the story of transformation, not just satisfaction Why a third party interviewer often gets more honest and more useful feedback The one open-ended question Neil asks at the end of every interview that consistently delivers gold How qualitative client language can reveal the emotional drivers behind why people hire you Why your best clients already have the answers to your biggest marketing and sales challenges If you want to turn client feedback into a strategic growth asset, this episode is your starting point. From Bland to Brilliant: Transforming Your Testimonials Get a sample Root Thread Analysis and see exactly how Neil transforms client conversations into strategic marketing assets: Click here Connect with Neil Carroll: Find Neil on LinkedIn: Search Neil K. Carroll Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Do you feel stuck spinning your wheels on the next “big thing” to invest in for your business? You’re not alone. In this candid and refreshingly real conversation, marketing strategist Christy Mitchell dives deep with copywriter and storytelling coach Toby Miles about the tricky art of knowing when and where to invest your time, money, and energy as a growing entrepreneur. Toby shares her personal journey from early hesitations with small investments, like a $200 copywriting course, to pushing the edges with bigger commitments—and the valuable lessons learned when those investments didn’t go as planned. They discuss the importance of clarity around expectations, knowing what you truly need help with, and the pivotal moment of realizing that sometimes, it’s not about can you afford to invest, but should you. You’ll hear actionable advice on how to navigate discovery calls without pressure, recognize authentic help versus sales pitches, and the power of keeping a “business wish list” so you’re ready when the right investment opportunity comes along. Plus, they unpack the mindset shift of conditioning yourself to spend on your business and embrace consistent marketing efforts—even when results feel invisible. If you want to stop second-guessing your marketing moves and start making investments that truly move the needle, this episode is your blueprint. Tune in for honest stories, practical wisdom, and encouragement to keep investing in yourself without the self-doubt. What you’ll learn: How to identify the right investment for where your business is today Why clarity and setting expectations can make or break coaching relationships The mindset shift from affordability to strategic spending Tips to spot genuine offers during discovery or networking calls Why consistency in marketing matters even when you’re flying under the radar Connect with Toby Miles: Find Toby on LinkedIn. Join her email list for storytelling tips and updates at tobymiles.com Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi Mitchell sits down with content strategist and writer Alison Ver Halen to unpack a marketing misstep many entrepreneurs will relate to: giving in to the pressure to show up on Instagram... even when it doesn’t feel right. Alison shares her journey of trying to make Instagram work for her B2B content marketing business—why she resisted it at first, how she committed fully, and ultimately why she decided to walk away. Together, Kristi and Alison discuss the importance of knowing your audience, trusting your gut, and choosing marketing tactics that align with your strengths, your goals, and your bandwidth. If you’ve ever felt like you're doing a marketing tactic just because others say you “should,” this episode will give you permission to rethink that. 🔑 Key Takeaways: Not every platform is for every business. And that’s okay. Consistency > frequency when it comes to content and posting. Your audience should always be front and center—go where they are, not where everyone else is. Ask your clients directly where they hang out online before diving into a new platform. Don’t ignore your gut. If something feels off or draining, it probably is. 🧠 Who This Episode Is For: Business owners feeling overwhelmed by social media expectations Marketers struggling to see ROI from Instagram or other platforms Anyone looking for permission to not be everywhere online 👥 Connect with Alison Ver Halen: 💼 LinkedIn 🌐 avwritingservices.com 📺 YouTube: Alison Ver Halen Content Marketer Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode of Unfudge Your Marketing, Kristi Mitchell welcomes Dr. Kaitlyn Rios, physical therapist, nonprofit founder, and all-around powerhouse, for a refreshingly candid chat about launching virtual events... and what happens when nobody shows up. Kaitlyn shares her journey of building her nonprofit, Faced with Grace, and the hard marketing lessons she’s learning along the way. From zero-attendance events to refining her messaging and trusting the process, this episode dives into: Why marketing must start before your offer is even ready The mindset shift around “overpromoting” and how to ditch the fear Real-world DM strategies that build genuine connections How vulnerability became a powerful tool for Kaitlyn’s brand Streamlining, simplifying, and learning to pivot when things don’t go as planned Whether you’re building something new or recovering from a marketing misstep, this episode will inspire you to keep showing up. Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi sits down with Brad Mendel, a seasoned entrepreneur and founder of Vitalytics, to discuss marketing from the ground up. From bootstrapping strategies to outsourcing insights, Brad shares his journey of trial, error, and ultimate marketing clarity. If you’re a business owner or marketing leader who’s ever felt overwhelmed by all the moving parts, this episode is your permission slip to simplify, systematize, and scale smart. 🔑 Topics Covered: How Brad went from trying to do it all himself to realizing the power of bringing in marketing experts The importance of content repurposing and consistent messaging across platforms Why software can’t replace strategy, and how Brad learned this the hard way Lessons from launching Vitalytics and attracting clients without big-budget campaigns Navigating the decision to outsource marketing and what to look for in a marketing partner 🧠 Key Insights: “You can’t see the label from inside the jar.” — Brad on the value of outside marketing perspective Done-for-you marketing only works when you’ve already clarified your brand and goals DIY marketing has limits—especially when you’re the bottleneck 💥 Actionable Takeaways: Evaluate your current marketing tools... are they empowering you or creating more work? Document your brand messaging to ensure consistency across channels Know when to shift from generalists to specialists as your business grows Don’t wait for perfection before launching... optimize as you go Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com