Unfiltered Influence – Details, episodes & analysis

Are your personal values shaping your brand - or holding it back?

In this episode, we sit down again with Katy Leeson to unpack how defining your core values can be the game-changer for personal branding, business decisions, and even relationships. 

Katy shares her journey from running Social Chain to working with Gary Neville’s Relentless Media, and how a “lightbulb moment” about her values helped her set boundaries, make bold career moves, and create a brand that feels fully aligned.

We also walk through a mini values workshop, giving you a step-by-step process to identify your own core values and use them to build an intentional, purpose-driven brand. 

If you’re ready to create a brand that’s authentic, strategic, and built to last, this episode is packed with insights you won’t want to miss.

Here are the highlights:

(1:33) Understanding Personal Values

(3:14) Defining and Grouping Personal Values

(7:10) Applying Values to Decision-Making

(11:59) Balancing Work and Personal Life

(16:18) Quick Fire Questions and Personal Insights

(20:25) Creator Clinic: Monetising a Large Following

Connect with Katy:

Workshop

Instagram

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https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/ 

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

Imposter syndrome, personal brand building, and the realities of leadership - this episode has it all. Charlie sits down with Katy Leeson, former Managing Director of Steven Bartlett’s Social Chain, to talk about her journey from navigating a male-dominated industry to leading a company of 130 people. Katy shares how imposter syndrome almost held her back, the unexpected moment that pushed her to start building her personal brand, and why that decision changed everything.

They also dig into leadership lessons, the impact of company culture, and how Katy’s experiences shaped her new path in coaching and consultancy. If you’ve ever questioned your own success or felt like you’re figuring it out as you go, this one is for you.

Highlights:

(03:03) Katy’s Struggles with Imposter Syndrome 

(10:43) Building a Personal Brand 

(15:07) Transition to Gary Neville's Relentless Media 

(22:32) Challenges and Lessons from Social Chain 

(34:01) Current Projects and Future Plans 

Connect with Katy here

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https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/ 

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

Welcome to Unfiltered Influence, where we pull back the curtain on the influencer and personal brand industry—no fluff, no gatekeeping, just real insights and strategies to help you grow. 

In this first episode, I’m joined by Rosie and Meg to introduce the team, share why we launched this podcast, and give you a sneak peek at what’s coming.

We’ll be breaking down major industry moments, the power of personal branding, and the myths that keep creators stuck. Plus, we’re launching the Creator Clinic, where we answer your biggest questions each week. 

If you’re ready to build a brand that opens doors, let’s get started.

Here are the highlights:

(1:08) Introduction to the Team

(3:01) Reasons for Launching the Podcast

(5:15) Personal Branding Insights and Challenges

(8:24) Quick Fire Questions and Dream Guests

(12:06) The Creator Clinic and Future Episodes

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https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/ 

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

Welcome to Unfiltered Influence—the no-BS podcast for influencers, creators, and thought leaders who are ready to turn their personal brand into a thriving business. Hosted by Charlie, founder of OAC and a seasoned expert in influencer marketing, this show lifts the lid on an industry that’s often felt like a closed book.

Each episode brings honest conversations, myth-busting insights, and expert strategies to help you grow, monetize, and scale your influence. Whether you're just starting out or ready to take things to the next level, you'll walk away with actionable tips and a fresh perspective on what’s possible.

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https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/ 

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

Being an influencer looks glamorous from the outside, but behind the scenes, it can be isolating, overwhelming, and full of imposter syndrome moments. In this episode, Charlie shares key insights OAC's recent influencer mastermind, where creators opened up about the real challenges they face - loneliness, self-doubt, and the pressure to stay relevant. If you’ve ever felt like you’re figuring it out alone, this conversation will remind you that even the most successful influencers struggle too.

We’re talking community, confidence, and content strategy. You’ll hear firsthand advice from creators who’ve built engaged audiences, landed brand deals, and navigated the ups and downs of this industry. If you’re serious about growing your brand in a way that aligns with your values, this episode is packed with the kind of insights you won’t find on your Instagram feed.

Here are the Highlights:

(02:13) The Importance of Masterminds 

(05:02) Personal Values 

(05:56) Creator Insights and Advice 

(10:34) Building a Community and Overcoming Loneliness 

(11:13) Advice for Creating Content and Building a Brand 

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https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/ 

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

What if your self-image was quietly capping your success? In this episode, Charlie shares a powerful session from their recent retreat with growth coach Dawn McGruer, unpacking how confidence, mindset, and even the way we describe our work are shaping what’s possible in business and life. It’s part pep talk, part reality check, with plenty of relatable moments.

We’re talking self-worth, judgement, and why you might still be saying “just” way too much. If you’ve ever downplayed your ambitions or hesitated to own what you do, this one will hit home, in the best way.

Join our next Influence Mastermind HERE

Here are the HIghlights:

Dawn's Session (1:48)

Personal Reflections on Self-Image and Confidence (4:17)

Judgment and Societal Expectations (7:17)

Confidence and Internal Validation (9:13)

Goals and Ambition (16:04)

Language Traps and Affirmations (19:32)

Final Thoughts and Exciting Announcement! (23:42)

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https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/ 

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

Picture this: a Private Island retreat filled with big ideas, bold conversations, and zero competition - just creators lifting each other higher. In this episode, Charlie and her team take you behind the scenes of the OAC retreat - 3 days focussing on personal growth, content and community.

From game-changing insights on self-image and success to exclusive opportunities in the travel industry, it’s all here. Plus, a few unexpected moments, like a roaring exercise that might just change how you deal with stress.

Whether you’re an influencer, a business owner, or someone ready to step into a bigger version of yourself, this one will hit home. You’ll hear why the right environment can shift everything, why playing small is officially cancelled, and what’s next for those feeling the FOMO from missing out.

Here are the Highlights:

The amazing impact of retreats (1:55)

What we got up to on our retreat (3:38)

The key sessions and takeaways (12:03)

Creator reflections and our highlights (17:22)

Goodie Bags! (25:36)

Links for all of our Retreat guests:

Dawn McGruer: https://www.instagram.com/dawnmcgruer/

Maggie Collette: https://www.instagram.com/_maggiecolette/ / https://www.instagram.com/think_like_a_boss.co/

Dior Bediako: https://www.instagram.com/diorbediako/

Trending Travel: https://www.instagram.com/trendingtravel/

CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️

https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/ 

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

This week on Unfiltered Influence, we’re bringing you another powerful session from our live retreat series – and it’s one that truly hit home for everyone in the room.

Join us on the island with the incredible Maggie Collette – founder of Think Like a Boss, global speaker, business mentor, and newly published author. In this inspiring live workshop, Maggie shares her signature blend of mindset magic, practical tools, and no-BS truths to help you stop playing small and finally step into the version of you that’s been waiting to come out.

We’re talking:

• The mindset that separates those who think like a boss from those who don’t

• Why your self-worth directly impacts your income

• The 11 most common excuses keeping you stuck (and how to move past them)

• How the red car theory can change everything

• What it really means to play big – and why it starts with you

Whether you’re a creator, founder, or just feeling stuck in your next step, this episode is the wake-up call and warm hug you didn’t know you needed.

🎟️ Influence to Income Island Retreat – Early Bird Spots Now Open

Secure your place before it goes public: SECURE YOUR SPOT

📚 Grab Maggie’s book: Think Like a Boss

Your mindset upgrade in paperback form. ORDER A COPY

💌 Join the waitlist for future retreats and events

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https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/ 

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

What exactly is a personal brand? It's more than just a logo or a curated Instagram grid - it's the essence of who you are, what you stand for, and how you're perceived by others. In this episode, we explore the concept that a personal brand is essentially your reputation amplified, and how it can become your most powerful professional asset.

Join us as we dive into Charlie's personal journey, who started with an anonymous home decor account (@overatcharlies) and transformed it into a thriving social media agency and consultancy.

In this episode, you'll learn:

• What a personal brand really is
• How to develop your core messaging
• The importance of storytelling
• Strategies for building trust with your audience
• How to turn your personal brand into professional opportunities

Whether you're an entrepreneur, creator, or professional looking to stand out, this episode provides the roadmap to crafting a memorable and impactful personal brand.

Key Timestamps:

(01:37) - Defining Personal Brand

(04:28) - The Rise of Faceless Accounts

(08:12) - Understanding Your Goals and Values

(10:00) - Core Content Pillars

(13:05) - The Power of Storytelling

(15:00) - Charlie's Journey Growing Her Personal Brand

(21:27) - Becoming an "Expert" in Your Field

(25:00) - Creator Clinic Questions

(30:00) - Final Takeaways and Advice

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https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/ 

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

In this episode of Unfiltered Influence, we’re cutting through the noise around influencer pricing strategies. Forget follower count - this is about knowing your real value. We’re talking engagement, creativity, brand alignment, and all the factors that matter when pricing your brand collaborations.

From how to negotiate influencer rates to what you should be charging extra for (yes, including whitelisting and boosting!), we’re breaking it all down. Whether you’re new to the game or levelling up your strategy, you’ll get real talk, actionable advice, and personal stories to help you price your collaborations with confidence.

We cover everything from understanding brand goals, asking the right questions about budgets, to calculating the value of your content and knowing exactly when to push for higher fees.

Wanting to scale your collaborations and opportunities?

PURCHASE OUR ULTIMATE GUIDE TO PITCHING HERE

Timestamps:

(03:03) — Your Value Is More Than Follower Count

(08:06) — Brand Goals & Expectations Matter

(12:13) — Negotiation & Building Relationships

(18:54) — How to Calculate Content Value & ROI

(25:41) — Asking the Right Questions About Budget

(29:56) — Charging Extra for Boosting & Whitelisting

(33:44) — Pricing Breakdown: A Real Example

(39:03) — Final Tips for Confident Pricing

(39:47) — Wrap-Up & Resources

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https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/ 

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/