Explore every episode of the podcast UnF*cked Agency

Every agency owner has the same calendar: sales calls you dread, discovery calls that go nowhere, and proposals that die unread in someone's inbox. Frankie Fihn deleted all of it. Ten-plus years in, he runs a $150K–$300K/month operation with a team of just two to five people — and he closes clients with a single five-minute Loom video. No calls. No proposals. No chasing leads. But here's the part that fits this show: scaling rapidly broke everything. Frankie got unfucked by doing less, but better. Brad gets him into the "Loom close" and why it actually works — busy, successful buyers don't want to book a call three weeks out and sit through a pitch, they want to know what it is, what it costs, and how to buy it. Frankie's had clients sign up at 1 a.m. from bed. He breaks down the three parts of a video pitch, the two spots where almost everyone blows it (the open, and the "here's exactly how to pay me" close), and how he went from 200 booked calls a month down to six — and closed more. Then there's the part nobody puts on a highlight reel: 20 months without making a dime, sleeping on his girlfriend's couch, burning his first agency to the ground after a decade of burnout, and rebuilding it smarter the second time. If you're drowning in sales calls and sick of trading hours for offers, start here.

🔗 Connect with Frankie Fihn: subscribe on YouTube at youtube.com/@beyondagencyprofits, connect at BeyondAgencyProfits.com, or grab his book at BeyondTheAgencyBox.com.

🐺 Join The Unfucked Agency Facebook group (free) — real talk with agency owners done living on sales calls: facebook.com/groups/unfckedagency

⚡ Brought to you by TalentFuze — pre-vetted offshore talent for scaling agencies, with real onboarding, a dedicated VA mentor + success manager, and a replacement guarantee. Stop doing $15/hour tasks from a $200/hour seat. Scale at TalentFuze.io.

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Are you an agency owner that is looking to scale through global talent? Connect with us at talentfuze.io or join our facebook group "The UnF*cked Agency". 

Matt Coffey was a corporate warrior managing a $50 million territory for Sprint before he pounded the table one day and walked out.

He started consulting in 2010 with no real plan, built himself a website to show off his chops, and discovered nobody wanted the consulting; they wanted the website. His dentist became his first recurring client while he was in the chair getting a tooth filled. That accident of a business became Customer Bloom, then Practice Bloom, a multi-seven-figure medical marketing agency he scaled to 30+ people doing $250K a month at its peak.

Then he sold it. Kicked himself out of his own company on purpose, took multiple seven-figure bids, and walked. He calls it the hardest thing he's ever done, like selling off a child.

In this episode, Brad and Matt get into the actual mechanics of building an agency worth buying and then letting it go: why he started planning his exit two years early by trading marketing for broker advice, why he deliberately made himself removable from day-to-day ops, and the brutal lesson that nearly sank him at his peak (bringing on 30 clients a month with no way to keep them). Now rebuilding as Profit Engines, he's running the exact same playbook a third time, and he's blunt about who he'll let near it.

In this episode:

• Why he repeats the same agency pattern on purpose instead of chasing something new
• The two-year head start every owner needs before trying to sell
• Why churn, not new business, is the real determinant of what your agency is worth
• The "high transaction value, high velocity" filter that decides which niche to chase
• What performing on stage taught him about business that an MBA never could
• The boat rule: how he vets every customer, employee, and vendor before they get on board

If you've ever wanted to build something you could actually walk away from, this one's for you.

Are you an agency owner that is looking to scale through global talent? Connect with us at talentfuze.io or join our facebook group "The UnF*cked Agency". 

Cyle Patnode started the same business three times before it finally worked.

He dropped out of college at 21, got left holding the bag when his marketing franchise went bankrupt, and ended up broke at 23. He was waiting tables and valeting cars in a new city. Then the Pennsylvania AG came after him over a lead-gen play gone wrong. Then COVID wiped out every client he had except one.

That one client was a personal injury attorney. It's the entire reason Case Engine exists today; a law firm marketing agency doing around $300K a month with a team of 30+.

In the first episode back since the relaunch, Brad walks Cyle through the full "fucked" era and how he clawed his way to "unfucked": why he resisted niching down for years (and what it cost him), the one ad that signed a $5K/month client in week one, and why he's betting the agency's future on AI search; getting law firms cited inside ChatGPT, Claude, and Gemini before the rest of the industry catches up.

In this episode:

• Why building the same agency three times beat starting something new
• The real cost of waiting too long to niche down
• How a single case study turned one surviving client into a growth engine
• The first three moves any firm should make to get cited by AI search
• Why top talent (not automation) is still the bottleneck to real growth

If you've ever launched something that blew up in your face and wondered whether to go again, this one's for you.

Are you an agency owner that is looking to scale through global talent? Connect with us at talentfuze.io or join our facebook group "The UnF*cked Agency". 

Your agency looks like it's working. You've got the revenue, the clients, the thing everyone else calls success. And you haven't taken a real day off in months, because the whole operation still runs on your hands and only your hands.

The UnF*cked Agency is the show for that... the conversation that usually only happens after the conference, at the bar, when the guard finally comes down. The churn that's scaring you. The cash that's tighter than it looks. The fact that you built a business that owns you instead of the other way around.

Host Brad Starnes has been there... he built an agency that looked like a dream while it was on fire inside, and sold it under distress before rebuilding around the lesson he paid for the hard way. No guru theater, no ten-step frameworks you'll never use. Just honest talk and real operators, working through one idea every episode: how to get your agency unfcked. Not perfect. Not optimized. Just not broken, not trapped, and not bleeding.

If you're past survival, doing real revenue, and more exhausted than you've ever been — start here.

New episodes break down the real mechanics of building an agency that doesn't eat your life. Follow the show so the next one finds you.

Are you an agency owner that is looking to scale through global talent? Connect with us at talentfuze.io or join our facebook group "The UnF*cked Agency".