Explore every episode of the podcast unDUBBED
| Title | Pub. Date | Duration | |
|---|---|---|---|
| D19 Not A Numbers or Data Person? Good. Start Here with Dr Selena Fisk | 28 Jul 2025 | 00:46:53 | |
In this episode of unDUBBED, hosts Sarah and Fiona sit down with Dr Selena Fisk, author of I Am Not a Numbers Person, to unpack the widespread issue of data anxiety and the growing need for data literacy and data fluency in today’s data-saturated world. Together, they explore how societal beliefs around numbers and maths anxiety can undermine data-informed decision-making, and why building confidence with data is essential for individuals at every level. The conversation dives into key concepts like curiosity in data, the dangers of confirmation bias, and the power of triangulating multiple data sources to uncover reliable insights. Selena also highlights the importance of developing a data culture and fostering data conversations that bridge the gap between data analysts and business stakeholders. Through the lens of data democratisation, the trio discuss practical strategies for making data accessible, understandable, and actionable across organisations. They emphasise the role of data storytelling, critical thinking, and the shift from being data-driven to being truly data-informed. The episode wraps up with a forward-looking discussion on the evolution of data literacy programs, and how teams can build habits around using pre-decision and post-decision data to evaluate impact and drive continuous improvement. Takeaways
Links Website - https://www.selenafisk.com/ LinkedIn - https://www.linkedin.com/in/selenafisk/ Podcast - https://podfollow.com/makedatatalk/view Data Cards - https://shop.selenafisk.com/product-details/product/talkingdata Chapters 00:00 Introduction to Data Anxiety and Literacy 01:57 Challenging the 'Not a Numbers Person' Mindset 04:32 Understanding Data in Everyday Life 05:18 The Importance of Active Data Engagement 07:21 Triangulating Data for Better Decision Making 15:23 Overcoming Confirmation Bias in Data Analysis 19:22 The Role of Givers in Data Education 21:18 Fostering Data Democracy in Organisations 24:35 Aligning Organisational Goals with Data Metrics 26:26 The Importance of Being Data Informed 31:51 Navigating Data Literacy Challenges 32:06 Examples of Successful Data Transformation 42:34 The Role of Post-Decision Data 44:20 Quick Fire Insights on Data Practices Keywords data literacy, data anxiety, decision making, triangulating data, confirmation bias, data democratisation, data informed, data driven, data storytelling, financial literacy | |||
| D18 Model Context Protocol - Querying Tableau Cloud in Claude - with Darragh Murray | 21 Jul 2025 | 00:46:00 | |
In this episode of unDUBBED, Darragh Murray, a Senior Analytics and Insight Specialist, explores the integration of AI with data visualisation tools like Tableau. The discussion centres on Model Context Protocol (MCP), which allows users to query Tableau Cloud data using natural language using Claude, and demonstrate its capabilities through a live demo (so it’s best viewed on video). You'll see Claude build its own interactive data viz, where things go wrong, and where it gets it right. The conversation delves into the future of business intelligence, the potential impact of AI on data analysis, and the evolving role of data professionals in this landscape. Takeaways
Links Darragh's blog with the steps to setup Hit Machines - Iron Viz Qualifier Chapters 00:00 Introduction to the Episode 00:22 Introduction to AI and Data Analytics 01:45 Understanding Model Context Protocol (MCP) 04:46 Live Demo of AI Querying Tableau Cloud 10:12 Exploring the Future of Data Interaction 16:03 Security and Governance in AI Data Queries 17:06 Introduction and Technical Issues 18:51 Exploring Data Visualisation with AI 21:00 Understanding Charting Techniques 22:48 Evaluating AI-Generated Visualisations 24:51 Cognitive Load and User Preferences 26:31 The Future of Data Visualisation and AI 28:27 Exploring Data Visualisation Techniques 29:07 Demonstrating AI in Data Analysis 31:34 Integrating Visualisations with AI 33:20 Evaluating AI's Performance in Data Tasks 39:32 The Future of Business Intelligence with AI 43:07 Rapid Fire Insights on AI Usage Keywords AI, Tableau, Model Context Protocol, Data Visualisation, Business Intelligence, Analytics, Claude AI, Data Analysis, MCP, Future of Data | |||
| D09 Tableau Glow Ups: Design That Delivers Clarity & Adoption | 12 Mar 2025 | 00:43:10 | |
In this episode of Undubbed, hosts Fiona Gordon and Sarah Burnett introduce their new podcast series, Viz Glow Ups, where they explore the transformation of poorly designed data visualisations into more effective and aesthetically pleasing versions. They discuss the importance of Glow Ups in enhancing clarity, trust, and user adoption, and share their methodology for approaching these transformations. The episode features a live breakdown of an original visualisation and its Glow Up, highlighting the design principles and insights gained throughout the process and is best viewed on a video channel. Links Prefer to watch? Click here for YouTube Takeaways• Glow Ups enhance clarity by reducing cognitive load. • Good design fosters trust and credibility in data. • Standardisation in design aids user adoption. • Collaboration with the Data School provided valuable insights. • Visual storytelling is crucial for effective data communication. • Dynamic titles improve user understanding of visualisations. • Colour choices can significantly impact user experience. • Consistent design elements enhance overall comprehension. • Feedback and iteration are essential in the design process. • Advancements in design tools have improved visualisation quality. Links to Citi Bike Usage Workbooks Original Viz by Pankil Shah Initial Glow-Up by Queency collaboration with Dub Dub Data Final Glow-Up by Dub Dub Data Chapters 00:00 - Introduction to Viz Glow Ups 01:17 - Understanding Glow Ups in Data Visualisation 02:04 - Importance of Glow Ups 04:49 - Approaching Glow Ups: Methodology and Strategies 06:00 - Collaboration with the Data School 06:19 - Live Glow Up Breakdown: Analysing a Visualisation 17:55 - Analysing Bike Demand and Supply Dynamics 22:14 - Visual Design Consistency and Clarity 24:01 - Effective Use of Typography and Layout 25:18 - Storytelling Through Data Visualisation 29:46 - Interactive Elements and User Engagement 39:31 - Comparative Analysis of Visualisations 41:38 - Reflections on Design Evolution and Future Trends Keywords data visualisation, Glow Ups, Tableau, design, data storytelling, user experience, dashboard design, data school, collaboration, insights | |||
| D08 What Makes a Great Data Visualisation | 28 Feb 2025 | 00:46:55 | |
In this episode of unDUBBED, Fi and Sarah explore the essential elements that contribute to great data visualizations. They discuss the importance of clarity, understanding audience needs, and the role of design consistency. The conversation delves into the significance of accessibility, typography, and the effective use of Big As Numbers (BANs). They also touch on the importance of choosing the right chart types and avoiding common pitfalls, such as clutter and ineffective visualizations. The episode concludes with quick wins for improving visualizations and the narrative aspect of data storytelling. LINKS Prefer to watch? Click here to catch up on YouTube TAKEAWAYS
00:00 Introduction to Data Visualization 01:12 The Importance of Clarity in Dashboards 03:57 Understanding Audience Needs 07:13 Layering Insights for Different Users 07:51 The Role of Bands in Dashboards 11:40 Accessibility in Data Visualization 15:31 Design Consistency and Guidelines 20:10 Chart Types and Their Effectiveness 23:53 The Debate on Pie Charts and Maps 29:34 The Power of Maps in Data Visualization 34:58 The Importance of Effective Visualizations 40:55 Long Form vs. Slide Form Visualizations 41:47 Quick Fire Round: Data Visualization Preferences 45:46 Wrapping Up: Key Takeaways on Data Visualization KEYWORDS data visualization, clarity, audience needs, design consistency, accessibility, typography, chart types, insights, storytelling, quick wins | |||
| D07 From Rookies to Rockstars: Tableau Quest Gamifies Real Adoption | 14 Feb 2025 | 00:46:03 | |
In this conversation, Sarah and Fiona Gordon delve into Tableau Quest, a gamification program designed to enhance Tableau skills and drive adoption within organizations. They discuss the importance of change management, the cultural shifts that come with implementing such programs, and the tangible benefits seen in employee retention and engagement. Fiona shares real-world success stories and emphasizes the need for ongoing learning and leadership buy-in to ensure the program's success. The discussion wraps up with a quickfire round of insights and tips related to Tableau and data visualization. Links Prefer to watch? Click here for the YouTube episode Takeaways• Tableau Quest is designed to elevate Tableau users from rookies to experts. • Gamification can unlock learning potential in adults. • Change management is crucial for successful tech adoption. • Recognition through badges can enhance employee morale. • Attrition rates can significantly improve with effective training programs. • Ongoing learning should be a weekly commitment for team members. • Understanding leadership motivations is key to gaining buy-in. • Cultural shifts can lead to better collaboration and openness in teams. • Real-world success stories highlight the effectiveness of Tableau Quest. • The program encourages a fun and engaging learning environment. Chapters 00:00 Unlocking Tableau Value with Tableau Quest 08:19 Overcoming Adoption Challenges in Tableau 12:06 Cultural Shifts and Recognition through Tableau Quest 15:29 Real-World Success Stories from Tableau Quest 19:18 Building Community and Collaboration 23:15 Leadership Buy-In for TableauQuest 26:32 The Future of AI in Tableau and Learning 27:49 Impact on Careers 30:54 Maintaining Momentum in Learning 34:22 Quick Fire Round: Insights and Fun 45:34 Wrap Up and Community Engagement Keywords Tableau, Tableau Quest, gamification, data visualization, learning, change management, employee retention, data culture, training programs, career development | |||
| D06 From Dread to Drive: Coaching Data Professionals with Josh Geller | 02 Feb 2025 | 00:23:15 | |
In this episode of the unDUBBED podcast, Josh Geller, a career coach specializing in tech professionals, shares insights on navigating the unpredictable job market, particularly in data and analytics. He discusses the importance of clarity in career goals, leveraging AI for professional growth, and building a strong presence on platforms like LinkedIn. Josh also addresses the challenges faced by job seekers, emphasizing the need for resilience and the power of networking. He provides practical tips for crafting impactful CVs and the significance of referrals in the job application process. LinksPrefer to watch? Click here for YouTube episode Connect with Josh https://joshgeller.com.au/comprehensive-career-coaching/ Takeaways
00:00 Introduction to Career Coaching and Job Market Challenges 02:52 Navigating Career Transitions and Finding Clarity 05:07 The Impact of AI on Job Markets and Skills 07:27 Leveraging AI for Career Advancement 08:59 Building Trust and Authenticity in Professional Relationships 13:10 Finding Alignment in Work and Passion 13:34 Overcoming Imposter Syndrome 16:42 Building Confidence Through Small Wins 18:02 Crafting an Effective CV 21:26 Leveraging References for Job Applications Keywordsjob market, career coaching, AI in the workplace, LinkedIn strategies, overcoming job search challenges, professional development, data analytics, recruitment tips, personal branding, career transitions | |||
| D05 What Makes a Great Culture | 13 Jan 2025 | 00:36:34 | |
In this episode of unDUBBED, Fiona & Sarah explore the key elements that create a great work culture. They discuss the importance of psychological safety, trust, team unity, empathy & feedback in fostering a positive environment. The conversation also highlights the value of continuous learning, recognition & hiring for cultural fit, while championing the need for fun & quirky elements in the workplace. Ultimately, they encourage listeners to reflect on their own work cultures & consider ways to enhance them. LinksPrefer to watch? Click Here to view on YouTube Takeaways
00:00 Introduction to Great Work Culture 02:40 Building Trust in the Workplace 08:05 Empathy in Work Culture 13:08 The Value of Personal Connections 17:16 Cultural Fit in Hiring 21:52 Evolving Feedback Mechanisms 25:51 Commitment to Continuous Learning 31:27 Celebrating Wins & Acknowledgment Keywordswork culture, psychological safety, trust, team unity, empathy, feedback, continuous learning, recognition, cultural fit, corporate off-sites | |||
| D04 What Makes a Great Leader? | 31 Dec 2024 | 00:31:05 | |
In this conversation, Sarah and Fiona explore the essential qualities that make a great leader. They share personal experiences and insights on the importance of observation, compassion, coaching, and the ability to have tough conversations. The discussion also highlights the significance of embracing neurodiversity in the workplace, leading through change, and the value of partnership and risk-taking in leadership. Through their stories, they illustrate how great leaders inspire, support, and empower their teams to excel. LinksJoin the dub dub community https://bit.ly/dubdubjoincommunity Prefer to watch the recording? Click here for YouTube episode Takeaways• Great leaders observe and recognize potential in others. 00:00 What Makes a Great Leader? leadership, great leaders, compassion, coaching, neurodiversity, change management, observation, support, risk-taking, partnership | |||
| D03 2024 Reflections & 2025 Ambitions: Dub Dub Roar into the New Year | 04 Dec 2024 | 00:31:02 | |
In this episode, Sarah and Fiona reflect on the year 2024, discussing the challenges and successes they faced while navigating the busy end-of-year period. They explore the importance of team culture, the complexities of performance reviews, and the significance of vulnerability in business. The conversation transitions into a structured reflection using the Rose-Thorn-Bud method, allowing them to identify positives, challenges, and potential for growth. As they look ahead to 2025, they emphasize the need to improve their sales strategies and set ambitious goals for their community and business. LinksJoin the dub dub community https://bit.ly/dubdubjoincommunity Watch the episode on YouTube Click Here Takeaways• Reflecting on the past year is essential for growth. 00:00 Reflecting on 2024: A Year in Review 2024 reflection, year-end challenges, team culture, performance reviews, rose-thorn-bud, vulnerability in business, sales strategies, goals for 2025 | |||
| D02 Paid to Pivot: Maximising Your Redundancy | 26 Nov 2024 | 00:55:22 | |
In this podcast episode, Sarah and Fiona delve into the often-dreaded topic of redundancy, sharing their personal experiences and emotional journeys. They discuss the initial shock of losing a job, the importance of social connections, and practical steps to take after redundancy. The conversation emphasizes the significance of self-kindness, negotiation strategies, and the potential for personal growth during this challenging time. They also introduce the SEEDS therapy approach, which focuses on social connection, exercise, education, diet, and sleep as essential components for recovery and rediscovery after redundancy. Useful Links• Prefer watching on YouTube? Click Here Key Takeaways• Redundancy can be a shocking experience, even if anticipated. 00:00 Facing Redundancy: A Personal Journey redundancy, emotional impact, social connection, SEEDS therapy, negotiation, career transition, personal growth, support strategies, job search, mental health | |||
| D01 Disrupting the Data Game from Day One | 29 Oct 2024 | 00:38:31 | |
In this conversation, Fiona Gordon and Sarah Burnett discuss their journey from corporate careers to starting the dub dub data marketplace, sourcing consulting and data products from the world’s best to help people unlock value from data. They explore the challenges and opportunities that come with career transitions, the importance of building a supportive community in the data field, and their vision for a marketplace that connects data professionals and organisations. They also candidly share their fears about entrepreneurship and the dynamics of working with friends, while outlining their plans for a podcast that will delve into various data-related topics. Useful Links:
00:00 Introduction to unDUBBED Podcast 00:49 Sarah's Origin Story in Data 05:17 Fiona's Journey and Career Path 10:09 Navigating Redundancy and Reinvention with dub dub data 16:39 Exploring DubDub Data's Vision and Mission 19:43 Building a Community Around Data 23:31 Services and Products in the Data Marketplace 26:10 Exploring Fractional Roles in Data 29:13 Innovative Products for the Data Community 31:17 Facing Fears in Business Ventures 33:44 The Dynamics of Friendship in Business 35:48 Vision for the Podcast and Community Engagement
Keywords data marketplace, data consulting, redundancy, career transition, community building, data analytics, business fears, podcasting, upskilling, networking | |||
| D17 From Childhood Tales to Tableau Boardroom Wins - with Matthew Miller | 06 Jul 2025 | 01:05:42 | |
In this episode of Data unDUBBED, Sarah and Fiona engage with Matthew Miller, Senior Director of Product Management at Tableau, discussing the intersection of storytelling and data. Matthew shares his journey into the data world, the importance of storytelling in product management, and how it has influenced his career. The conversation also touches on innovations at Tableau, the role of AI in data, and the behind-the-scenes of the popular Devs on Stage event at Tableau Conference. Matthew emphasizes the need for understanding audience motivations and the power of repetition in storytelling, providing valuable insights for anyone looking to improve their storytelling skills in the data space. Takeaways
Links Ben Thompson - Stratechery newsletter - https://stratechery.com/ Dave Nihill - https://www.amazon.com.au/Do-You-Talk-Funny-Funnier/dp/1942952279 The Moth - https://themoth.org/podcast This Is Not Happening - https://www.youtube.com/playlist?list=PLZAW5O34QidZh5548weUG158mGiRW4l_J Follow Matthew Miller on LinkedIn - https://www.linkedin.com/in/matthewmarkmiller/ Chapters 00:00 Introduction to Matthew Miller and Tableau 04:30 The Power of Storytelling in Data 07:49 Matthew's Journey into Data 09:52 AI and the Future of Data 11:57 Matthew's Early Days with Tableau 14:41 Innovations and Contributions at Tableau 19:07 The Role of Storytelling in Career Growth 25:55 Influencing Product Strategy at Tableau 35:38 Lessons Learned from Starting a Business 37:59 The Importance of Mentorship and Team Dynamics 38:57 Lessons from Failure: The Impact of Co-founders 40:20 Striving for Excellence in Business 42:52 Behind the Scenes of Devs on Stage 50:23 The Art of Public Speaking and Developer Confidence 54:57 Community Engagement through Devs on Stage 57:01 Quick Fire Tips for Storytelling with Data Keywords data storytelling, Tableau, Matthew Miller, product management, AI, data community, storytelling techniques, executive influence, Devs on Stage, data products | |||
| D16 Data Disasters, AI Anxiety and Consulting Gold with Chris and Carl | 23 Jun 2025 | 00:59:36 | |
In this episode of unDUBBED, hosts Fiona Gordon and Sarah Burnett explore the Consultant's Toolkit for the Modern Analyst with data experts Chris Love and Carl Allchin. They discuss their journeys into consulting, the evolution of data visualization tools like Tableau, the impact of AI on data roles, and the importance of asking the right questions in consulting. The conversation also touches on learning from data disasters, the necessity of curiosity and bravery in data analysis, and the future of data preparation with Informatica's acquisition by Salesforce. Takeaways
Links
Chapters 00:00 Welcome to Undubbed 02:17 The Consultant's Journey 07:20 Early Days with Tableau 12:13 The Evolution of Data Consulting 16:12 AI and the Future of Data 25:01 Consulting Skills for Success 27:22 Transforming Presentations into Conversations 31:14 The Art of Asking Questions 34:40 Navigating Data Disasters 39:55 Pushing Back Against Pressure 45:34 Curiosity and Bravery in Consulting 47:52 The Future of Data Preparation 53:19 The Impact of Informatica Acquisition Keywords data consulting, Tableau, AI in analytics, data visualization, consulting skills, data ethics, data disasters, data preparation, analytics tools, data storytelling | |||
| D15 Future Proof Your Data Career - AI, Soft Skills & Growth Tips with Andy Kriebel & Eva Murray | 09 Jun 2025 | 00:49:29 | |
In this episode of unDUBBED, hosts Sarah and Fiona engage with data experts Eva Murray and Andy Kriebel to explore how to future-proof a data career. They discuss the importance of continuous learning, the impact of AI on data roles, and the necessity of investing in people within organizations. The conversation also touches on the significance of soft skills, the journey from good to great in Tableau, and the role of mentoring and empathy in professional development. Listeners are encouraged to take actionable steps to enhance their careers and embrace the evolving landscape of data. Takeaways
Links Andy’s Linkedin -https://www.linkedin.com/in/andykriebel/ Eva’s LinkedIn - https://www.linkedin.com/in/evamurray1 Next Level Tableau https://www.nextleveltableau.com/ Eva Murray Coaching - www.evamurray.co.uk 84 Charts in 80 Minutes - $10 Special - https://bit.ly/43PgPDK A blueprint with suggested learning times for learning Tableau - https://bit.ly/3FONrWb Chapters 00:00 Introduction to Future-Proofing Data Careers 02:59 Navigating Career Changes and Building Networks 05:00 The Impact of AI on Data Roles 08:04 Soft Skills vs. Technical Skills in Data Careers 10:47 Rediscovering Passion in Data Work 13:40 The Importance of Continuous Learning 15:47 Investing in Employee Development 18:36 The Role of Managers in Career Growth 20:04 Identifying Great Tableau Users 21:49 The Balance of Soft and Technical Skills 29:19 The Role of Evangelism in Data Careers 33:13 Mentorship and Personal Growth 38:25 Future-Proofing Your Data Career 47:58 Coaching for Career Advancement Keywords data career, future-proofing, AI in data, Tableau, mentoring, career coaching, investing in people, data roles, soft skills, professional development | |||
| D14 Tableau Iron Viz Journey: Win or Learn, You Can't Lose with Kathryn McCrindle | 25 May 2025 | 00:42:01 | |
In this episode of unDUBBED, hosts Fiona and Sarah engage with Kathryn McCrindle, an analytics consultant and Iron Viz finalist, to explore her journey into data visualization, the challenges of participating in Iron Viz, and the importance of community support. Kathryn shares insights on overcoming imposter syndrome, the design process for her dashboard, and the lessons learned from presenting in front of a large audience. The conversation highlights the significance of feedback, iteration, and the rewarding nature of focusing on a single project. Takeaways• Kathryn turned data storytelling into an art form. • Iron Viz participation motivated Kathryn to push her limits. • The importance of community support in data visualization. • Overcoming imposter syndrome is crucial for success. • Focusing on one dashboard for a month is rewarding. • Feedback is essential for improving visualization skills. • Iterating designs can lead to better outcomes. • The pressure of presenting can enhance focus. • Learning from competition fosters growth in the community. • Engaging with influential figures in the field is inspiring. Chapters 00:00 Guest intro - Iron Viz Finalist, Kathryn McCrindle 01:25 Kathryn's Journey into Data and Tableau 04:29 The Iron Viz Experience and Motivation 07:38 Designing for Iron Viz: Challenges and Inspirations 15:36 Overcoming Imposter Syndrome and Embracing Feedback 20:38 Presentation Skills and Lessons Learned 23:33 Exploring Data Visualization Elements 26:12 Designing for Impact: The Art of Visualization 28:58 Navigating Competition: Insights from Iron Viz 32:51 Networking and Community in Data Visualization 37:35 Overcoming Challenges in Data Projects Keywords data visualization, Iron Viz, Tableau, dashboard design, imposter syndrome, data storytelling, analytics, community support, presentation skills, visualization techniques | |||
| D13 What Data Teams Wish Non-Tech Leaders Knew - Bridging the Gap So Data Pays Off | 11 May 2025 | 00:18:50 | |
In this episode of unDUBBED, Sarah and Fi discuss the essential insights that non-data leaders should understand about data teams. They explore the evolving nature of data projects, the importance of clarity in dashboards, the misconception of dashboards as a comprehensive solution, the often invisible success of data teams, and the critical role of training in retaining talent and enhancing performance. TAKEAWAYS
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| D12 Tableau Conference 2025 Recap: Keynote, Devs on Stage, Iron Viz | 22 Apr 2025 | 00:41:12 | |
In this episode of unDUBBED, Fi and Sarah unpack their highlights from Tableau Conference 2025. Broadcasting from opposite sides of the Tasman, they dive into everything from the keynote announcements and Devs on Stage innovations to the emotion-charged Iron Viz showdown. Along the way, they reflect on the state of the Tableau community, the shift toward agentic AI, and what the future holds for data storytelling, design, and development. Key Takeaways• Tableau Conference 2025 was hosted virtually, showcasing cutting-edge innovations in analytics. • The keynote centred around advancements in AI and introduced Tableau Next. • Energy in the keynote felt more subdued than in previous years, possibly due to the room setup and livestream format. • Tableau Next promises feature parity with Tableau Desktop, designed with a web-first approach. • Devs on Stage delivered big-time with in-database Tableau Prep flows, smarter “Show Me” suggestions, and a revamped visual interface. • Iron Viz highlighted the power of storytelling in data, with tributes and talent on display. • Community engagement felt fragmented this year, with less traction across social platforms. • Consumption-based pricing models were teased for Tableau Next – potentially a game-changer for smaller teams and freelancers. • Accessibility and inclusive design in data visualisation came up repeatedly as key themes. • Fi and Sarah shared their excitement for what’s ahead – especially new Tableau APIs and how the community might rally in this next chapter. Links
00:00 Welcome to Tableau Conference 2025 Recap 01:12 Keynote Highlights and Observations 06:32 Exciting Developments in Tableau Next 10:48 Devs on Stage: A Showcase of Innovation 10:59 Diving into the Labs: Future Features 23:15 Exploring Authoring Extensions API 29:39 Exploring New APIs and Community Excitement 30:14 Tableau Pulse Research Agent: Insights and Concerns 32:31 The Sketch Tool: Innovation or Confirmation Bias? 34:46 Iron Viz: A Celebration of Data Storytelling 43:25 Diving into Iron Viz: Contestants and Their Stories | |||
| D11 Fractional Data Leadership - A Smarter Way to Build Capability Fast | 13 Apr 2025 | 00:30:02 | |
In this episode of unDUBBED, Sarah Burnett and Fi Gordon explore the growing trend of fractional consulting, particularly in the data space. They discuss the challenges of traditional hiring models in the fast-paced business environment, the unique benefits of fractional leadership, and what makes a great fractional consultant. The conversation emphasizes the importance of delivering outcomes, building trust, and the strategic advantages of leveraging fractional consultants to navigate organizational change and drive results without the overhead of full-time hires. Takeaways• Fractional consulting is a response to the fast pace of change in organizations. Check out our Fractional Leadership Blog here Chapters 00:00 Introduction to Fractional Consulting | |||
| D10 From Invisible to Irresistible: The Power of Data Evangelism with Andy Cotgreave | 29 Mar 2025 | 01:02:29 | |
In this episode of unDUBBED, hosts Fi and Sarah engage with Andy Cotgreave, a prominent figure in data storytelling and the senior Data Evangelist at Tableau. The conversation explores the nuances of data visualisation, the significance of storytelling in data, and the challenges faced in the field. Andy shares insights from his career, including his experiences with Iron Viz, the world's largest data visualisation competition, and discusses the importance of effective presentations and the role of leaders in fostering a data-driven culture. The episode concludes with rapid-fire questions that reveal Andy's thoughts on various aspects of data and visualisation. LINKS Prefer to watch? Click here to view on YouTube TAKEAWAYS • Data storytelling is essential for making data relatable and impactful. • Iron Viz has evolved into a flagship event for data visualisation. • Effective presentations require clarity and focus on key insights. • Data evangelism involves influencing culture and promoting data usage within organisations. • Common mistakes in data storytelling include failing to highlight key insights and overloading slides with information. • Ad hoc questions often drive more insights than standardised dashboards. • Leaders play a crucial role in fostering a data-driven culture and making data accessible. • Using tools like Tableau can empower non-analysts to explore data effectively. • The right visualisation depends on the audience and the story being told. • Continuous learning and adaptation are vital in the ever-evolving field of data. CHAPTERS 00:00 Introduction to Data Storytelling and Andy Cotgreave 02:21 The Impact of Iraq's Bloody Toll on Data Visualisation 05:00 The Evolution of Data Evangelism 07:57 Iron Viz: The Premier Data Visualisation Competition 10:23 Defining Data Evangelism 13:17 The Journey of Storytelling in Data 15:10 Common Mistakes in Data Storytelling 20:42 Building Confidence in Presentations 23:40 The Art of Giving Feedback 29:20 Tools for Data Analysis 34:45 The Role of Leaders in Data Evangelism 43:47 Rapid Fire Questions with Andy Cotgreave 44:14 The Journey of Contestants in Data Visualisation 46:18 The Quest for Quality Data Sets 48:22 Influential Data Visualisations and Their Impact 51:13 Debunking Myths in Data Storytelling 54:51 Memorable Moments in Data Visualisation 57:25 Data Visualisation as a Magic Trick 01:00:45 Closing Thoughts and Future Endeavors KEYWORDS data storytelling, data visualisation, Iron Viz, data evangelism, Tableau, presentation skills, data analysis, storytelling techniques, data culture, data insights | |||
| D29 Tableau IronViz Secrets: Storytelling, Colour Theory and Cultural Connections (Part 2) | 08 Dec 2025 | 01:12:34 | |
Featuring: Brian Moore, Varun Jain, Kinsey Miller & Louis Yu In Part 2 of our Iron Viz deep-dive, we unpack how top Tableau creators bring data to life through storytelling, colour theory, design aesthetics, and cultural connections. This episode explores the creative and technical decisions behind some of the most memorable Iron Viz feeder entries - where food, gaming, and visual storytelling collide. We sit down with four standout data viz designers from the Tableau community: Brian Moore, Varun Jain, Kinsey Miller and Louis Yu. Together, we explore how they use AI tools for data collection, build custom colour palettes, apply thoughtful typography, and craft narratives that turn raw data into immersive visual experiences. If you’re passionate about data visualization, designing in Tableau, or understanding what it really takes to compete on the Iron Viz stage, this episode is packed with insights you can immediately apply to your next dashboard. ⭐ What You’ll Learn 1. Iron Viz as a Creative Playground • How Iron Viz pushes creators to blend creativity, analytics, and storytelling. • The emotional highs and lows of designing under pressure - iteration, doubt, breakthroughs. 2. Storytelling That Connects • Techniques for transforming complex datasets into clear, cohesive narratives. • Why personal and cultural connections make data more meaningful and memorable. 3. Design Aesthetics That Matter • How to use colour theory to guide attention and highlight insights. • Choosing an accessible, intentional colour palette (including colour-blind friendly options). • Typography tips for improving readability, hierarchy, and visual rhythm. • The role of layout, composition, and hand-drawn elements in creating atmosphere. 4. Data Collection, AI Tools & Workflow • How creators gathered data on food, gaming, nutrition, ingredients and cultural context. • When AI tools streamline research and when manual curation matters. • Practical lessons from unexpected data challenges. 5. Food, Culture & Gaming • How food in video games has evolved across decades. • Why cultural influences shape visualization choices and storytelling direction. • How sensory memories - taste, smell, nostalgia - enhance narrative impact. 6. Community, Feedback & Iteration • How peer feedback and the wider Tableau community elevate the work. • Why iteration is the secret to polished design and stronger storytelling. Chapters 00:00 Introduction to Iron Viz and Brian Moore 01:34 Building the Background in Tableau 06:06 Colour Customization Techniques 12:18 Data Collection and Storytelling in Visualization 13:44 Varun Jain’s Journey in Data Visualization 15:14 Leveraging AI Tools for Data Extraction 18:48 Design Aesthetics in Data Visualization 24:47 Typography and Hierarchy in Visualizations 28:21 Aiming for the Iron Viz Stage 29:51 Introduction to Kinsey Miller and Iron Viz 31:39 Data Engineering for Iron Viz 35:48 Visual Design Choices and Inspirations 40:53 Colour Theory and Dashboard Aesthetics 47:02 Final Thoughts and Conclusion 49:27 Introduction to Lewis Yu 50:31 Concept Behind Louis’s Iron Viz Submission 54:33 Design Choices & Storytelling 59:13 Food in Video Games: Visual Trends 01:03:21 The Evolution of Cooking in Games 01:06:54 Research Process & Data Collection 01:11:14 Future Insights 01:11:42 Celebrating Creativity & Community 01:12:25 The Long-Term Impact of Participating in Iron Viz 🎤 Featured Creators & Their Work Brian Moore Varun Jain Kinsey Miller Louis Yu 🎧 Perfect For You If… • You love Tableau, data visualization, or dashboard design. • You're prepping for Iron Viz or want to understand how the best designers think. • You’re looking to level up your storytelling, colour usage, typography, or design process. • You’re fascinated by food, gaming, culture, and creative data stories.
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| D28 Tableau IronViz Secrets: Storytelling, Colour Theory and Cultural Connections | 01 Dec 2025 | 01:07:07 | |
This episode dives deep into the world of Tableau's IronViz Feeder competition, exploring how top creators transform data into meaningful stories. The unDUBBED team are delighted to host datafam members: Kevin Wee, Ann Pregler, Heather Cox and Kimly Scott. Each guest shares their process - from concept to design to iteration - revealing the emotional, cultural, and technical layers behind their IronViz entries. You’ll learn how food becomes a canvas for storytelling, how colour guides perception, and why accessibility and personal connections elevate data work. Whether you're a tenured data viz professional or a newcomer ready to learn, this conversation will spark new ideas, sharpen your design instincts, and fuel your storytelling craft. Part 1 of a 2 part series. Key Takeaways // IronViz as a Creative Catalyst * How IronViz challenges participants to merge creativity, analysis, and storytelling. * Why relatable narratives and personal connections make data more accessible and engaging. * How to transform complex or overwhelming datasets into cohesive stories. * How to apply colour theory deliberately to guide perception and highlight insights. // Food, Culture and Meaning * How cultural backgrounds influence the way data creators approach food-themed topics. // Iteration and Feedback * How continuous refinement improves both storytelling and design. * How creators gather and analyse data on nutrition, ingredients, recipes and cultural context. Chapters 00:00 Introduction to Kevin Wee and Iron Viz Connect with Kevin on LinkedIn Connect with Heather on LinkedIn | |||
| D27 Tableau Next: A New Mindset for Analytics | 15 Nov 2025 | 00:41:54 | |
Summary
In this episode of Undubbed, Fiona and Sarah explore Tableau Next, a revolutionary analytics platform from Salesforce. They discuss its new features, including a complete redesign of the analytics experience, the introduction of agentic analytics, and the importance of a human-centered approach to technology. The conversation delves into the four layers of Tableau Next, the role of AI in analytics, and strategies for building a data-driven culture within organizations. The hosts also share insights from a recent hackathon, highlighting innovative use cases and the potential ROI for businesses adopting Tableau Next.
00:00 Introduction to Tableau Next 01:18 Overview of Tableau Next Features 03:55 Understanding the Four Layers of Tableau Next 05:37 The Role of Agentic Analytics 17:18 Data 360 and Semantic Layer Insights 21:19 The Human Angle in AI Integration 23:08 Shifting Work Dynamics with AI 26:43 Building a Culture of Adoption 30:25 Creating Trust through Data Visibility 31:36 Maximizing ROI with Tableau Next 34:50 The Future of Continuous Analytics 39:05 Advice for Chief Data Officers 40:50 Conclusion: A New Mindset for Analytics Links Tableau Tim's Tableau Next Channel Kirk Munroe: So What is Tableau Next? Kirk Munroe: Tableau Next Part 2: Data Cloud & Tableau Semantics
Learn Tableau Next on Trailblazer
Tableau Next Hackathon Grand Prize Winners: (Tableau) Next Question Tableau Next Hackathon Most Creative Winners: team-bratwurst Tableau Next Hackathon Most Impactful Winners: Agentic Analytics Readiness Tableau Next Hackathon Best Design Winners: Transparency in Treatment Keywords Tableau Next, analytics, data visualization, agentic analytics, data culture, ROI, continuous analytics, Tableau Hackathon | |||
| D26 One Year In: The Real Lessons Behind Building a Data Consultancy | 02 Nov 2025 | 00:42:29 | |
In this special anniversary episode of unDUBBED, Fiona and Sarah celebrate one year of running their data consultancy, Dub Dub Data. They pull back the curtain on the real journey of entrepreneurship - from perfectionism and self-doubt to building a trusted partnership and managing clients with confidence. The conversation dives deep into business growth, data consulting, and the personal transformations that come with leaving corporate life to build something from scratch. Fiona and Sarah share candid reflections on the early decisions that shaped their business, the power of feedback, and how open communication has helped them navigate challenges and strengthen their partnership. They also unpack what it really takes to succeed in consultancy - from setting boundaries with clients to embracing imperfection, redefining success, and learning when to say no. Whether you’re dreaming of launching your own data consultancy or looking to refine your approach to client management and business growth, this episode is packed with practical lessons and real talk from two entrepreneurs who’ve lived it.
💡 Key Takeaways ● Build trust through open communication in partnerships. ● Perfectionism kills momentum - focus on progress over polish. ● Adapting from corporate to consultancy life requires a mindset shift. ● Set and adjust goals regularly to stay aligned and agile. ● Know when to say no - not every client is the right fit. ● Navigating setbacks can unlock powerful growth and resilience. ● Define clear client boundaries from the start. ● Celebrate milestones and the relationships that fuel your journey. ● Feedback drives both personal and professional growth. ● Success is built on authenticity, community, and purpose.
🕒 Chapters 00:00 — Celebrating One Year of Dub Dub Data 02:00 — Foundational Decisions and Early Lessons 05:19 — The Pursuit of Perfection 08:39 — Mental Shifts in Consulting Life 13:16 — Goal Setting and Prioritisation 16:25 — Knowing When to Say No 19:20 — Our Biggest ‘Oh Shit’ Moments 21:34 — Building Success Through Challenges 23:21 — Managing Client Relationships and Expectations 26:02 — Moments of Validation in Business 28:16 — Reflections on Podcasting and Community 32:26 — Personal Growth and Sacrifices 35:12 — Learning Through Feedback 37:48 — Looking Ahead: Growth and Gratitude
TL;DR: Join Fiona and Sarah from Dub Dub Data as they celebrate one year of building their data consultancy. From perfectionism and client management to business growth and feedback, this honest conversation reveals what it really takes to succeed in consultancy and entrepreneurship. | |||
| D25 Strategic Career Loops: Creating Value Beyond Certifications with Genevieve Hayes | 24 Oct 2025 | 00:48:23 | |
Summary
In this episode of unDUBBED, hosts Fiona and Sarah engage with Dr. Genevieve Hayes, a data scientist and entrepreneur, to discuss the evolving landscape of careers in data science. They explore the shift from traditional career paths to strategic career loops, emphasizing the importance of creating value beyond mere technical skills. Genevieve shares her journey from academia to industry, the significance of expanding roles within organizations, and the necessity of effective communication between technical and business stakeholders. The conversation also highlights the value of micro-credentials, the importance of lifelong learning, and practical advice for navigating career pivots in the data field. Takeaways
Chapters 00:00 Introduction to Data Career Evolution 01:51 Genevieve's Journey: From Academia to Data Science 06:13 Expanding Roles: Navigating Corporate Structures 08:29 Overcoming Hurdles: Pitching New Ideas 11:41 Creating Value: The Role of Data Professionals 14:07 Becoming a Strategic Contributor 18:04 Identifying Opportunities in Data Science 19:49 Understanding Client Needs vs. Wants 23:58 Developing Systems for Ordinary Data Scientists 26:01 Navigating Career Transitions in Data Science 26:24 The Power of Micro-Credentials 29:48 Identifying Future Opportunities in AI 35:58 The Evolution of Career Roles 37:55 The Importance of Communication Skills 40:06 Making Career Pivots 42:19 Common Career Development Mistakes 45:05 Rapid Fire Insights Links Genevieve Hayes LinkedIn https://www.linkedin.com/in/gkhayes/ Value Drive Data Science Podcast https://valuedrivendatascience.com/ Keywords data science, career loops, value creation, micro-credentials, AI opportunities, lifelong learning, communication skills, career pivots, data professionals, strategic contributor | |||
| D24 Why Founders Say No A$$hole Policy Works + Other Startup Lessons - Hosted by Matthew Miller | 05 Oct 2025 | 00:56:43 | |
Summary
In this episode of unDUBBED, the tables are turned! Matthew Miller - Vice President of Product Management at Salesforce and long-time champion of the Tableau community - takes over as guest host to interview Sarah Burnett and Fiona Crocker, the co-founders of Dub Dub Data. Together, they explore their entrepreneurial roots, early business lessons, and the defining moments that shaped their careers. Expect stories of selling chocolate bars at boarding school, running nightclubs, and rediscovering your superpower in business. The conversation dives deep into:
Matthew draws out the personal and professional threads that make Dub Dub Data tick - from Fiona’s unrelenting problem-solving and deal-making to Sarah’s people-first storytelling superpower. It’s part origin story, part strategy masterclass, and 100% heart. Takeaways
Links Tableau Medium Data - https://youtu.be/fEyrlgcBGzQ?si=O0LP_WjU4zN6GUub Tableau Next Hackathon Entry - Craig Bloodworth - https://youtu.be/j-ie_FPH6OM?si=gCZpLQcJgTbaqIo_ Model Context Protocol in Tableau - Darragh Murray - https://youtu.be/N1qPGS3vkxc?si=1tfI6teJqE1msVF7 LinkedIn - Follow Geoffrey Smolders, CEO Biztory - https://www.linkedin.com/in/geoffreysmolders/ Biztory - https://www.biztory.com/ Chapters 00:00 Introduction and Backgrounds 02:01 Entrepreneurial Roots and Early Experiences 04:13 Identifying Superpowers in Business 06:53 Client Relationships and Business Philosophy 08:50 Navigating Change and Market Adaptation 10:41 The Role of Analysts in Evolving Data Landscape 13:31 Cultural Differences and Personal Insights 28:20 Cultural Nuances in Problem-Solving 30:18 Lessons from International Experiences 30:36 Entrepreneurial Fears and Family Impact 35:03 Building the Dream Team 43:44 Funding Decisions and Company Ethos 49:07 R&D Focus and Future of Tableau 53:00 Data Visualization Insights Keywords unDUBBED, entrepreneurship, data analytics, Tableau, business philosophy, client relationships, cultural differences, funding, data visualization | |||
| D23 Cloud-Ready, Stress-Free: Why TabMove is the Fastest Way to Migrate Tableau | 21 Sep 2025 | 00:55:56 | |
TL;DR:
Migrating from Tableau Server to Tableau Cloud is complex, risky, and costly when done manually. TabMove automates up to 90% of migration tasks - cutting timelines, reducing errors, and lowering costs. With Dub Dub Data and Biztory, organisations in Australia, New Zealand, and Singapore gain a proven three-step migration model, local expertise, and fixed-price peace of mind. Summary Migrating to Tableau Cloud doesn’t have to mean chaos, broken permissions, or endless IT tickets. In this episode of unDUBBED, Fi and Sarah sit down with Timothy Vermeiren - Tableau Iron Viz Champion, consultant, and architect at Biztory - to unpack how TabMove is changing the game for organisations moving from Tableau Server to Tableau Cloud. From automating 90% of the migration work (think users, permissions, schedules, favourites) to cutting timelines from weeks down to days (for smaller migrations), TabMove takes the pain out of replatforming. Timothy shares the biggest blockers companies face, why legacy server setups are holding teams back, and real-world stories like Veygo’s lightning-fast migration. You’ll also hear how Dub Dub Data and Biztory have partnered to bring TabMove to APAC - giving Australia, New Zealand, and Singapore customers local expertise with global best practice. If you’ve ever dreaded the thought of “not another migration,” this episode is your roadmap to a faster, cleaner, and smarter move to the cloud. Takeaways
Chapters: 00:00 Introduction to Migration Challenges 01:18 Meet Timothy Vermeiren and TabMove 02:56 The Case for Migration to Tableau Cloud 04:58 Understanding the Benefits of Tableau Cloud 06:43 Challenges of Manual Migration 08:44 Hidden Costs of Legacy On-Prem Solutions 10:11 Automation with TabMove 12:43 Managing Permissions and User Access 23:56 Automating Migration Processes 26:54 Understanding Migration Challenges 28:45 Comparing Migration Tools 35:46 Case Study: Veygo's Rapid Migration 38:29 The Role of Tableau Administrators 41:27 Customer Outcomes Post-Migration 44:37 Three-Step Delivery Model 51:00 Ongoing Support After Migration
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| D21 AI Anxiety and Human Psychology with Dr Mark Powell | 23 Aug 2025 | 01:04:09 | |
Summary
In this thought-provoking episode of unDUBBED, hosts Fiona Crocker and Sarah Burnett sit down with Dr. Mark Powell - psychologist, bestselling author of The Mind Beyond the Machine, global keynote speaker, and Head of Private Cloud Data Delivery at Standard Chartered Bank - to explore the powerful intersection of AI, psychology, human behaviour, and leadership. Mark brings a rare blend of cutting-edge technology strategy and human-first leadership, shaped by decades of leading billion-dollar tech transformations and a deep understanding of how mindset and behaviour influence success. Together, we unpack how AI reflects human consciousness, why our fears often say more about us than the technology, and how leaders can adapt, evolve, and thrive in a rapidly changing world. Takeaways
Chapters 00:00 Introduction to Undubbed Podcast 01:25 Mark Powell's Journey: From Psychology to Tech Transformation 08:53 The Writing Process: A Human Perspective on AI 13:14 Navigating Anxiety in the Age of AI 25:59 Authenticity and Human Contribution in a Tech-Driven World 33:14 The Importance of Listening and Communication 34:13 Navigating the Chaos of Learning 36:49 Change Management and Self-Improvement 38:44 The Power of Mindset and Reframing 42:31 Ethics and Accountability in AI 48:47 Teaching Machines: Understanding vs. Remixing Noise 58:28 Building AI: Escaping Limits or Understanding Them? 01:01:18 Embracing Opportunity in a Messy World LinksConnect with Mark: https://www.linkedin.com/in/markpowellpsy/ Mark’s website: https://www.markpowellonline.com/ Buy Mark’s Book: The Mind Beyond the Machine Dub Dub Data - Helping leaders make sense of data, AI and change without losing the human part. Website | LinkedIn Keywords AI, psychology, technology transformation, human behavior, ethics, leadership, change management, authenticity, data, growth mindset | |||
| D20 Neurodiversity & ADHD in the Workplace: Insights for Managers & Teams with Brian Tancock | 11 Aug 2025 | 01:04:59 | |
In this episode of unDUBBED, hosts Sarah Burnett and Fi Crocker sit down with Brian Tancock, Partner at Neurodiverse You, for a powerful and eye-opening conversation about neurodiversity in the workplace. Brian shares his personal journey from international banking across London, Singapore, and Hong Kong to becoming a leading neurodiversity advocate and mental health supporter. Drawing from his lived experience with ADHD, Brian unpacks the challenges neurodivergent professionals face in today’s work environments - from rigid hiring processes and communication barriers to leadership blind spots that impact team performance. You’ll learn practical, actionable strategies for inclusive leadership, creating supportive workplace cultures, and tailoring recruitment and management practices to unlock the potential of diverse minds. This discussion is a must-listen for leaders, managers, HR professionals, and anyone in the data and analytics community committed to building truly inclusive teams. If you value workplace inclusion, mental health awareness, and neurodiversity advocacy, hit LIKE, SUBSCRIBE, and share this episode with colleagues. To explore how Dub Dub Data can help your organisation build an inclusive, data-driven culture, visit us at https://www.dubdubdata.com/ Takeaways Neurodiversity is relevant in various professional fields. Personal experiences shape our understanding of workplace dynamics. Transitioning careers can lead to new opportunities for growth. Empathy and understanding are crucial in workplace interactions. Communication styles must be adapted for neurodiverse individuals. Inclusive hiring practices benefit organizations as a whole. Leaders should foster open communication and trust with their teams. Mental health support is essential for all employees. Recognizing individual backstories can enhance workplace culture. Small accommodations can lead to significant improvements in productivity. Links Neurodiverse You: https://neurodiverseyou.com Connect with Brian: https://www.linkedin.com/in/briantancock/ Chapters 00:00 Introduction to Neurodiversity in Business 01:08 Brian Tancock's Journey from Banking to Neurodiversity 04:01 Transitioning to a Supportive Environment 06:27 Understanding Neurodiversity and Its Impact 08:36 Navigating Workplace Challenges 11:33 The Role of Organizations in Supporting Neurodiversity 13:12 The Importance of Communication and Support 15:55 Addressing Undiagnosed Neurodiversity 17:53 Creating Inclusive Workplaces 20:21 The Future of Neurodiversity in Business 31:27 Building a Culture of Listening 33:07 Inclusive Hiring Practices 36:14 Flexibility in the Workplace 40:06 Communication and Leadership 43:10 Understanding Employee Needs 45:54 Creating Safe Spaces for Conversations 49:43 Cultural Sensitivity in Neurodiversity 53:09 The Impact of Leadership on Neurodiverse Employees 57:30 Adapting Communication Styles 01:02:00 Reflection and Growth in Leadership 01:03:21 The Importance of Inquiring About Backstories Keywords neurodiversity, workplace, mental health, inclusivity, leadership, hiring practices, communication, support strategies | |||
| D37 How to Make Your Data Actually Matter with Cole Nussbaumer Knaflic | 20 Apr 2026 | 01:07:01 | |
In this episode of unDUBBED, we’re joined by Cole Nussbaumer Knaflic, founder of Storytelling with Data and one of the most influential voices in data storytelling and data visualisation. Cole shares practical, real-world insights on why data often fails to drive decisions - even when the analysis is right - and how to shift from simply showing data to actually influencing outcomes. From her journey through banking and Google’s People Analytics team to building a global data storytelling movement, this conversation is packed with actionable techniques to help you communicate data with clarity, purpose, and impact. 🔑 Main Topics Why data fails to drive decisions - and how to fix it The shift from showing data to explaining data Audience-first thinking in data storytelling Structuring communication using the narrative arc The role of iteration, feedback, and time in crafting data stories When to use dashboards vs storytelling The risks and realities of AI in data visualisation 📌 In This Episode Cole’s journey from banking to Google and founding Storytelling with Data How data visualisation became a critical business communication skill Why designing for yourself (not your audience) is the biggest mistake in data The difference between exploring data vs explaining data How to use titles, annotations, and contrast to guide attention The power of low-fidelity prototyping and iteration for alignment Why most data presentations follow a “selfish” structure - and how to fix it Using the narrative arc to create tension and drive action How to develop a clear “Big Idea” before building anything The role of AI in data storytelling - speed vs risk, and hallucinations Common chart mistakes, including unnecessary detail and poor audience focus ⏱️ Chapters 00:00 - Introduction to data storytelling with Cole Nussbaumer Knaflic 02:12 - Cole's journey from banking to data visualization at Google 03:45 - The importance of clear visual communication in business 06:46 - Teaching data visualization at Google and creating impact 08:45 - The storytelling ecosystem: books, workshops, community 10:48 - Making data concepts accessible and engaging 13:33 - The collaborative process behind “Storytelling with Data: Before and After” 17:17 - The power of the “before and after” in data improvement 18:10 - The storytelling process as a “glow up” for data 19:01 - Tools and techniques for rapid prototyping and iteration 20:41 - Strategies for understanding the audience and customizing communication 23:52 - Using low-tech methods for stakeholder alignment 27:03 - Balancing detail with clarity: avoiding overwhelm 29:54 - Differentiating between storytelling and dashboards 33:10 - Structuring data communication as a narrative arc 36:39 - The importance of concise messaging and annotations 46:16 - Layering information to enhance understanding 50:52 - Developing the “Big Idea”: clear, impactful core message 55:43 - The role of AI and machine-generated charts in modern data storytelling 64:10 - Common chart crimes and things to stop doing 64:47 - Final takeaways: prioritize audience understanding and time 66:09 - Resources, books, and ways to connect with Cole 🔗 Resources & Links Storytelling with Data → https://www.storytellingwithdata.com Storytelling with Data: Before and After (book) → https://www.storytellingwithdata.com/before-and-after Daphne Draws Data → https://daphnedrawsdata.com Tableau → https://www.tableau.com Figma → https://www.figma.com AI tools → https://claude.ai | https://chat.openai.com 🔗 Connect with Cole Nussbaumer Knaflic LinkedIn → https://www.linkedin.com/in/colenussbaumerknaflic Website → https://www.storytellingwithdata.com 🧠 Key Takeaways Data alone doesn’t drive decisions - clear communication does If your audience doesn’t know what to do, your data has failed Start with the audience and the action, not the analysis Use storytelling to create tension, clarity, and direction AI can accelerate workflows - but human judgment remains critical | |||
| D36 Dashboards don't drive decisions, people do! | 04 Apr 2026 | 00:59:32 | |
Summary
Are your dashboards actually driving decisions? Or are they beautifully built artefacts that nobody uses? In this episode of unDUBBED, Sarah and Fiona sit down with two of the most respected voices in data communication to tackle one of the industry's most uncomfortable questions: do dashboards actually work? Amanda Makulec is a data visualisation leader with 15 years of experience and a founding board member and former executive director of the Data Visualisation Society. Andy Cotgreave spent 20 years in data and analytics, 15 of them at Tableau, before co-founding How to Speak Data. Together they co-host Chart Chat - so yes, they have opinions. The conversation digs into the discovery and prototyping work that must happen before anyone opens a tool, the difference between story finding and storytelling, and why reducing friction often beats adding features. They also get into AI's messy, exhilarating, and frankly terrifying impact on data work. Whether you build dashboards, manage a team that does, or quietly suspect nobody reads your reports - this one's for you. Amanda and Andy are also co-authors of the Big Book of Dashboards and Dashboards That Deliver. Takeaways
Keywords amanda makulec, andy cotgreave, dashboards that deliver, big book of dashboards, why dashboards fail, dashboard design, data communication, data visualisation, story finding vs storytelling, AI and data analytics, future of dashboards, dashboard strategy, user centred design, discovery before development, reducing data friction, data trust, data decision making, how to speak data, chart chat, data visualisation society, datafam, unDUBBED, dub dub data, dashboard best practices, data storytelling Chapters 00:00 Introduction to Dashboards and Their Value 08:35 The Failure of Dashboards: Insights and Statistics 19:23 Redefining Dashboards: Integration and User Experience 21:54 Teaching Data Visualization Workshops 24:02 The Future of Dashboards 33:38 Data Communication vs. Data Visualization 44:26 AI and the Role of Data Teams 45:10 The Rapid Evolution of AI Technology 47:04 Balancing Productivity and Ethical Concerns in AI 47:51 The Importance of Human Connection in Data Analysis 50:04 Building Trust and Communication in Data Work 53:12 Quick Fire Round: Insights and Opinions 56:11 Key Takeaways and Final Thoughts Links Amanda Makulec website - https://www.amandamakulec.com/ Amanda Makulec LinkedIn - https://www.linkedin.com/in/abmakulec/ Andy Cotgreave LinkedIn - https://www.linkedin.com/in/acotgreave/ How to Speak Data - https://howtospeakdata.com/ How to Speak Data Newsletter - https://acotgreave.substack.com/ Andy's YouTube - https://www.youtube.com/channel/UCqhn4yE-8QS3U1b7Jn1WItQ
Dashboards That Deliver - https://www.dashboardsthatdeliver.com/ Viz Responsibly (Amanda's Substack) - https://vizresponsibly.substack.com/ Chart Chat Newsletter - https://chartchatlive.substack.com/ Data Visualisation Society - https://www.datavisualizationsociety.org/ Amanda's Nightingale article - https://nightingaledvs.com/has-data-storytelling-reached-its-peak/ Iraq's Bloody Toll by Simon Scarr - https://www.youtube.com/watch?v=Ybwh4lejYO4
Empire of AI by Karen Hao - https://www.penguin.co.uk/books/460331/empire-of-ai-by-hao-karen/9781802064650 Weapons of Math Destruction by Cathy O'Neil - https://www.amazon.com/Weapons-Math-Destruction-Increases-Inequality/dp/0553418815 | |||
| D35 Your Ultimate Guide to Tableau Conference 2026 | 22 Mar 2026 | 00:57:18 | |
Heading to Tableau Conference 2026 in San Diego? This episode is a practical guide to getting real value from TC26 - without wasting time, burning out, or missing what actually matters. Tableau Conference can be overwhelming. Thousands of people. Hundreds of sessions. Constant noise, energy, and options pulling you in every direction. The difference between a good experience and a genuinely career-shifting one comes down to how you approach it. This episode focuses on how to navigate TC26 with intent. It covers what to prioritise, how to think about sessions versus conversations, where the real value is created, and how to position yourself to get more than just inspiration - actual outcomes you can take back into your work. There’s a strong emphasis on the parts of conference that aren’t written in the agenda: the moments between sessions, the meetups, the side conversations, and the connections that often lead to opportunities long after the event ends. It also addresses the reality of conference fatigue, decision overload, and the pressure to “do everything” - and reframes the experience around making deliberate choices instead. If you want to walk into TC26 with clarity, confidence, and a strategy that helps you get more out of the experience than most people in the room, this is the episode to listen to before you go.
Chapters 00:00 – Welcome to TC26: 02:50 – Key Events Not to Miss at TC26 10:37 – Exploring Community Engagement and Networking 27:40 – The Importance of Community Meetups Why meetups are one of the best parts of TC, especially for making real connections and easing into the week. 31:55 – Navigating Your First Tableau Conference 34:36 – Conference Energy Management 36:33 – Navigating Networking and Conversations 39:45 – Asking Questions and Session Etiquette 42:58 – Avoiding Common Conference Pitfalls 44:21 – Comfort and Preparation for TC26 45:12 – Final Takeaways and Conference Insights A rapid-fire finish on favourite sessions, underrated parts of TC, survival tips, and what they hope listeners take from the episode.
Links Tableau Conference 2026 – Official Site & Info Register for Tableau Conference 2026 Tickets Don't Miss Our Session - Building Data Culture with Datafluencers The Famous Flerlage Twins present How to Do Cool Stuff in Tableau 2026 Every Dev Can Learn from Andy Kriebel & Jeff Schaffer - Speed Tipping: Return of the GOATs Data + Tacos (TC26 Pre-Game Event) Registration Data + Women (TC26 Pre-Game Event) Registration | |||
| D34 Lifting the Floor: How Andy Kriebel Builds Unstoppable Tableau Analysts | 07 Mar 2026 | 00:41:47 | |
Summary
What does it actually take to build a confident Tableau analyst? In this episode of unDUBBED, hosts Sarah Burnett and Fiona Crocker sit down with Andy Kriebel, Tableau Visionary, Hall of Famer, and founder of Next Level Tableau, to explore the coaching philosophy that has shaped some of the best analytical talent in the global data community. Andy has spent nearly two decades turning analysts into exceptional performers. Ten of his trainees have gone on to become Tableau Visionaries themselves, out of only 72 people worldwide who hold that distinction. His stated goal is to make you so good at Tableau that you don't need him anymore. The conversation explores how confidence is built through environment rather than personality, why soft skills are just as critical as technical ability, and what separates analysts who improve slowly from those who accelerate fast. Andy also reflects on his journey from underwriter to Facebook manager to head coach at the Data School in London, and how those experiences shaped the live, community-driven training model at the heart of Next Level Tableau. Whether you're an analyst wanting to level up, a manager building a high-performing data team, or someone pivoting into a data career, this episode is packed with honest, practical insights you can apply straight away. Takeaways
00:00 Introduction to Confidence in Data Analysis 02:55 Building a Community of Confident Analysts 05:45 The Role of Teaching and Engagement 08:42 Andy Kriebel's Journey to Coaching 11:28 The Importance of Soft Skills in Data Analysis 14:00 Creating a Supportive Learning Environment 16:23 Nurturing Confidence Through Environment 19:10 Career Transitions and Building Skills 22:36 Navigating Career Changes 27:28 The Importance of Active Participation 33:19 Learning Through Observation 36:24 Thinking Like Tableau 39:35 Key Traits of a Great Consultant LinksNext Level Tableau - https://nextleveltableau.com/ Andy Kriebel on LinkedIn - https://www.linkedin.com/in/andykriebel/ Tableau Public Profile of Andy Kriebel - https://public.tableau.com/profile/andy.kriebel DataIQ Top 100 Influential People in Data - https://www.dataiq.co.uk/top-100-influential-people-in-data KeywordsData Visualization, Tableau, Data Training, Community Building, Soft Skills, Data Career, Analytics Confidence | |||
| D33 38% of People Can’t Communicate Their Value – Here’s How to Fix It with Sharon Lim | 23 Feb 2026 | 00:49:01 | |
Why do so many talented professionals struggle to communicate their impact and value? In this episode of unDUBBED, Fiona and Sarah are joined by leadership coach Sharon Lim to unpack one of the biggest non-technical challenges facing professionals today: articulating your communication, impact, and value. After polling their community, 38% said their biggest struggle isn’t technical skill – it’s getting others to understand what they do and why it matters. Together, they explore:
This episode blends coaching, leadership psychology, practical influence techniques, and real-world workplace dynamics to help you communicate your value with clarity and confidence. If you want to increase your influence, strengthen your leadership presence, and articulate your impact without dumbing down your expertise – this episode is essential listening. Key Topics Covered 1. Why Professionals Struggle to Communicate Impact
00:00 – Introduction to Communication Challenges Links
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| D32 The Flerlage Twins on 10 Years, 451 Blog Posts & Why They're Not Stopping | 07 Feb 2026 | 00:55:09 | |
Summary
In this episode of unDUBBED, hosts Fiona and Sarah celebrate a decade of contributions from the Flerlage Twins to the Tableau community. They reflect on the journey of Ken and Kevin Flerlage, their impactful blog posts, the importance of community support, and the evolution of data visualization practices. The conversation also touches on the intersection of design and mathematics in data visualization, the challenges and opportunities presented by AI, and the significance of teaching and sharing knowledge within the data community.
00:00 Introduction to unDUBBED and the Flourish Twins 02:51 Celebrating a Decade of Data Storytelling 04:10 The Journey of the Flourish Twins 08:31 The Impact of Community and Support 10:53 The Art and Math of Data Visualization 16:38 Reflections on AI and the Future of Data 19:35 The Importance of Data Quality in AI 20:15 Concerns About Artificial General Intelligence (AGI) 21:26 AI's Impact on Work and Productivity 23:13 The Role of Human Input in AI 25:33 Ethics and Dangers of AI 25:42 Teaching at Scale: Learning Styles and Content Creation 38:16 Popular Tableau Techniques and Their Impact 40:06 Technical Glitches and Solutions 40:08 Top Blog Posts and Their Impact 42:21 Memorable Blog Posts and Their Significance 45:11 Favorite Memories and Milestones 50:03 Reflections on Career Decisions and Growth The Flerlage Twins: https://www.flerlagetwins.com/ Ken on Tableau Public: https://public.tableau.com/app/profile/ken.flerlage Kevin on Tableau Public: https://public.tableau.com/app/profile/kevin.flerlage Ken on LinkedIn: https://www.linkedin.com/in/kennethflerlage/ Kevin on LinkedIn: https://www.linkedin.com/in/kevin-flerlage-20106a8/ Moxy Analytics: https://www.moxyanalytics.com/the-flerlage-twins
Top Blog Posts Mentioned: "Datafam Colors" (#1 most popular): https://www.flerlagetwins.com/2021/06/datafam-colors-color-palette.html "Transparent Color Hex Code" (#2 most popular): https://www.flerlagetwins.com/2019/04/introducing-transparent-color-hex-code.html "20 Uses for Tableau Level of Detail Calculations" (#3 most popular): https://www.flerlagetwins.com/2018/01/lod-calculations.html "Beyond Show Me Part 1: It's All About the X & Y": https://www.flerlagetwins.com/2017/11/beyond-show-me-part-1-its-all-about-x-y_46.html "Beyond Show Me Part 2: Trigonometry": https://www.flerlagetwins.com/2017/11/beyond-me-part-2-trigonometry_1.html "No Polygons" technique (Kevin's early post): https://www.flerlagetwins.com/2019/01/no-polygons.html "Tableau Chart Catalog": https://public.tableau.com/app/profile/kevin.flerlage/viz/TableauChartCatalog/TableauChartCatalog Sankey Templates: https://www.flerlagetwins.com/2021/07/sankey-template.html Flerlage Twins, Tableau, Data Visualization, Community, AI, Teaching, Design, Analytics, Data Fam, Blog Posts | |||
| D31 How to Run a Workshop That Doesn’t Suck (Facilitation Tips That Work) | 25 Jan 2026 | 00:59:24 | |
In this episode of unDUBBED, Fiona and Sarah break down what actually makes a workshop work – and why most sessions fail before they even start. They argue that a great workshop is an outcome, not an event: it should produce real progress, shared clarity, and momentum that carries into action. The key is being explicit about purpose and value, designing for participation (not passive attendance), and resisting the temptation to cram too much into a vague agenda. They also share why “structure with flexibility” is the facilitation sweet spot, and how discovery, pre-work, and smart questionnaires can dramatically lift alignment and engagement before the day. The conversation also covers practical facilitation techniques to ensure many voices are heard, plus the realities of running virtual workshops where inclusion, clear norms, and deliberate interaction matter more than the tools themselves. Finally, they unpack how to handle resistance through preparation and in-room strategies, how to define and measure workshop success beyond vibes, and when a workshop series can outperform a single session for learning, energy, and outcomes. Takeaways 1. A great workshop is an outcome, not an event 2. Make the purpose and payoff obvious 3. Design for participation, not attendance 4. The biggest planning fail: too much, too vague 5. Use structure, but stay adaptable 6. Discovery and pre-work change everything 7. Do a proper walkthrough – physical or virtual 8. Questionnaires are leverage (when they’re smart)
9. Tools don’t make workshops – inclusion does The tool is never the point. Design for comfort and contribution. In-person, tactile materials create energy and movement. Virtual, ensure people can use the platform quickly and confidently, and build interaction into the design. 10. Facilitation is “many voices by design”
11. Address resistance before the session, then manage it in the room 12. Define success and close the loop 13. Sometimes a series beats a single hit Chapters 00:00 Introduction to Workshop Excellence 07:10 Setting Expectations and Purpose 12:12 Common Workshop Mistakes 20:02 Crafting Effective Pre-Workshop Questionnaires 27:45 Utilizing Tools for Workshops 35:04 Structuring Workshop Series vs. Standalone Sessions 41:00 Engaging Reluctant Participants 48:17 Measuring Workshop Success 53:55 Key Takeaways for Effective Workshops Keywords workshop facilitation, effective workshops, workshop planning, participant engagement, workshop success, pre-workshop preparation, virtual workshops, workshop tools, measuring success, workshop techniques | |||
| D30 Tableau Next & Data360: Why Salesforce Customers Should Pay Attention | 10 Jan 2026 | 01:06:26 | |
Summary
In this episode of unDUBBED, hosts Sarah and Fiona engage with Kirk Munroe, co-founder of Paint with Data, to discuss the evolution of Tableau within the Salesforce ecosystem. They explore the significance of Data360, the transition from Tableau Classic to Tableau Next, and the importance of building semantic models for effective data analytics. Kirk shares insights from his extensive experience in the field, emphasizing the need for data professionals to adapt to new technologies and embrace opportunities for growth. The conversation also touches on the future of data analytics, the role of AI, and practical advice for data teams.
00:00 Introduction to Tableau and Kirk Munro 01:53 Understanding Tableau Next and Its Marketing Challenges 04:12 The Evolution of Data360 and Its Importance 06:36 Kirk Munro's Journey in Data and Analytics 09:44 Exploring Data360: Unified Customer Profiles 10:42 The Future of Data Applications and AI 17:42 The Challenges of Legacy Systems in Banking 17:53 Implementing Data360: Transforming Data Accessibility 20:20 Customization in Salesforce: A Double-Edged Sword 22:05 Transitioning to Tableau Next: What You Need to Know 26:04 The Future of Data Roles in the Tableau Ecosystem 30:29 Gathering Requirements: The Key to Effective Data Solutions 32:29 The Importance of Semantic Models in Data Analytics 38:17 Advice for Data Leaders: Improving Data Models 43:58 The Role of Data in Marketing Campaigns 46:14 Building Effective Data Models 48:50 Understanding Causation and Correlation in Data 51:34 The Future of Tableau Next 52:36 Strategic Recommendations for Tableau Next 01:00:35 Rapid Fire Insights on Data Analytics Links Kirk Munroe on LinkedIn: https://www.linkedin.com/in/kirkmunroe/ Paint with Data: https://www.paintwithdata.com/ Data Modeling with Tableau: https://www.amazon.com/Data-Modeling-Tableau-practical-building/dp/1803248025
Kirk Munroe: 4 Common Tableau Data Model Problems…and How to Fix Them: https://www.flerlagetwins.com/2023/01/data-.html Kirk Munroe: So What is Tableau Next? https://www.flerlagetwins.com/2025/07/tableau-next-1.html Master the Tableau Data Model & Relationships featuring Kirk Munroe: https://www.youtube.com/watch?v=OE25-cK2ZHI Data Modeling Masterclass with Kirk Munro: https://www.nextleveltableau.com/modeling Tableau, Salesforce, Data360, analytics, Kirk Munroe, data strategy, semantic models, Tableau Next, business intelligence, data visualization | |||
| D22 The 80/20 Rule of AI: Smarter Decisions, Faster Innovation with Craig Turrell | 11 Dec 2025 | 01:08:58 | |
Summary
In this episode of UnDUBBED, hosts Sarah Burnett and Fiona Crocker sit down with Craig Turrell, to unpack the realities of enterprise AI transformation. From the concept of AI native architecture to the gap between AI hype and real-world adoption, Craig shares hard-won insights from decades at the cutting edge of AI, machine learning, and data science.
You’ll hear why machine communication and cultural influences on AI personalities matter for business, how financial institutions are leveraging AI innovation in highly regulated environments, and why leadership must drive a culture of learning and experimentation. Craig also explores the future of business intelligence, where generative AI meets data storytelling and user-centric design. If you’re navigating the challenges of AI adoption, leadership in data-driven organisations, or the next wave of business intelligence, this conversation is packed with takeaways you can apply today. Book a free 30-minute strategy session with us to explore how AI and data can accelerate your goals. Takeaways
Chapters 00:00 Introduction to Enterprise AI Transformation 01:37 Craig Turrell's Journey in AI and Innovation 04:58 The Hype Cycle and Reality of AI Implementation 08:51 Understanding Machine Communication and Interaction 12:27 Exploring Machine Personalities and Cultural Influences 18:12 AI Transformations in Banking: A Case Study 25:45 Navigating Innovation in a Regulated Environment 35:58 The Power of Language in Business Communication 36:56 Acceptance of AI in Leadership 38:56 Generative Intelligence vs. Traditional Business Intelligence 40:29 The Importance of Storytelling in Data 42:37 Data Literacy and Its Impact on Decision Making 45:12 Personalizing Business Intelligence for Diverse Needs 46:19 The Future of Business Intelligence 53:35 Leadership and Team Dynamics in the Age of AI 01:01:01 Cultivating a Learning Culture in Organisations Keywords AI, enterprise AI, AI native architecture, machine learning, data science, finance innovation, leadership in AI, business intelligence, cultural influences on AI, AI communication Links Craig Turrell on LinkedIn: https://www.linkedin.com/in/craig-turrell-9b002665/ | |||