Explore every episode of the podcast Under the Veil

In this episode of Under the Veil, host Helena Wong sits down with Taylor of Aligned SEO, a former wedding and motherhood photographer turned SEO strategist, to break down exactly how wedding photographers can leverage Google to attract consistent, high-quality leads on autopilot. Taylor shares how she tripled her own photography income after learning SEO and now helps photographers do the same through done-for-you services and education.

If you've been ignoring your website and relying solely on Instagram to book clients, this episode is your wake-up call.

Key Topics Covered

• Why keyword research is the #1 mistake photographers skip (and how to do it right)
• How to fully optimize your website pages so Google actually knows what you do
• The blogging strategy that attracts luxury clients and shows up in AI search engines like ChatGPT
• Why relying only on Instagram is a business risk and how SEO builds leads on autopilot

Resources + Links Mentioned

• SEMrush (keyword research tool): semrush.com
• Follow Taylor on Instagram: @alignedseoco
• Visit Taylor's website: alignedseo.com
• Apply for The Creative CEO coaching program: creativeceo.co

Enjoyed this episode? Share it with a wedding photographer who's been putting off their SEO strategy. And if you're ready to stop relying on one platform and start building a business that works while you sleep, apply to work with me inside The Creative CEO.

In this episode of Under the Veil, host Helena Wong sits down with her social media manager, Catherine Lyon of Catherine Lyon Creative, to break down what it actually takes to build a strategic social media presence as a wedding creative. From battling camera shyness to attracting Gen Z couples, Cat pulls back the curtain on the exact frameworks and mindset shifts that turn your Instagram from a pretty portfolio into a client-converting machine.

Key Topics Covered

• Why posting pretty photos alone won't scale your business past six figures
• The PAS Framework (Problem Aware, Agitation, Solution) and how to use it to create intentional content that converts
• How to show up on camera with confidence even when it feels uncomfortable
• How to market to Gen Z couples and sell without feeling salesy or pushy

Resources + Links Mentioned

• Follow Catherine Lyon on Instagram: itscatherinelyon
• Apply for The Creative CEO coaching program: creativeceo.co

Enjoyed this episode? Share it with a wedding creative who needs a marketing wake-up call. And if you're ready to stop guessing and start growing, apply to work with me inside The Creative CEO.

Ever feel like your client management system is running you instead of the other way around? Today’s guest, Taylor Torres, a certified Dubsado specialist and automation strategist, is here to change that.

In this episode, host Helena sits down with Taylor to talk all things Dubsado—the CRM that can transform your client experience and help you reclaim your time. Taylor shares how she went from photographer to four-time business owner and automation expert, what mistakes she sees creative entrepreneurs make when managing clients, and exactly how to start simplifying your systems so your business runs while you rest.

Whether you’re just setting up your first workflow or ready to scale with smarter systems, this conversation will inspire you to finally automate the parts of your business that don’t need you to do them.

1. Automation isn’t cold—it’s clarity. Taylor explains how automating touchpoints actually deepens your client relationships because it removes friction and keeps everything on brand.
2. Start simple. You don’t need 20-step workflows to see results—Taylor shares her favorite “starter automations” for new business owners.
3. Your CRM should feel like a teammate. Learn how to make Dubsado work for you instead of overwhelming you.
4. Behind the brand: Taylor shares her journey from photographer to business strategist and how motherhood and entrepreneurship shaped her systems-first mindset.
5. Big picture: Why building systems early helps you scale sustainably and profitably.

Taylor Torres is a Dubsado Certified Specialist, business systems strategist, podcast host, and founder of Chanel & Lee, where she helps creative entrepreneurs automate their workflows, wow their clients, and get their time back. She’s also the host of the Ironically Serious podcast and the owner of two other creative businesses in Houston, Texas.

Instagram: @chanelandlee
Website: chanelandlee.com

Instagram: @helenawongphotography

Website: helenawongphotogtaphy.com

Creative CEO: creativeceo.co

Planning your wedding flowers can feel overwhelming—but it doesn’t have to be. In this episode of Under the Veil, Helena sits down with Eleanor Gerber-Siff, founder and creative director of Wallflower San Francisco, one of the Bay Area’s top floral design studios. With 16+ years of experience creating lush, romantic, garden-style arrangements, Eleanor shares what really goes into wedding floral design, why flowers are an investment, and how couples can collaborate with their florist for a seamless wedding day.

From full-service wedding flowers to a la carte bouquets for San Francisco City Hall weddings, Eleanor walks us through her process, artistic inspiration, and tips for couples and photographers alike. Whether you’re a bride, groom, planner, or vendor, you’ll walk away with practical advice and a new appreciation for the artistry behind unforgettable wedding flowers.

✨ Topics we cover in this episode:

• Eleanor’s journey from her first Mother’s Day at a flower shop to launching Wallflower SF
• How she approaches design, color palettes, and seasonal blooms
• The difference between full-service vs. a la carte wedding florals
• Current trends in Bay Area wedding flowers (and why staying true to your style matters)
• What couples should prepare before reaching out to a florist
• How photographers can capture flowers at their best on wedding days
• Why wedding flowers are a true investment

Connect with Eleanor (Wallflower SF)

• Instagram: @wallflower.sanfrancisco
  
  
• Website: wallflowersanfrancisco.com
  
  
• Studio (by appointment only): 746 Arguello Blvd, San Francisco, CA

Connect with Helena

• Instagram: @undertheveilpodcast
  
  
• Photography: Helena Wong Photography

In this episode, I’m joined by Bay Area planner Caitlin McDonald of Caitlin McDonald Events! From her start at Villa Montalvo to launching her own design-forward wedding planning biz, Caitlin shares insider insights on 2025–2026 design trends, spicy takes on rentals (spoiler: linens > chairs), and real-talk advice on budgeting in the Bay. We also break down the key differences between a planner and a venue coordinator, plus the most memorable wedding moments we’ve witnessed.

What You’ll Learn:

• 2025–2026 wedding trends (think bold color, pattern, and personality)
• What a $100K wedding really looks like in the Bay Area
• The difference between venue coordinators vs. planners
• Why planners are essential for both design + logistics
• Creative ideas for tablescapes, welcome parties, and signature details

Follow Caitlin:
@caitlinmcdonaldevents

Follow Me:
@helenawongphotography
@undertheveilpodcast

In this episode, I’m joined by the lovely Cynthia Huang-Wang, content creator and newlywed, to talk all about her dreamy destination wedding at Nobu Hotel in Cabo. From how she met her husband during the pandemic, to working with her planner, building her dream vendor team, and creating an unforgettable experience for her guests, Cynthia shares the real behind-the-scenes of planning a destination wedding. Whether you’re deep in the planning process or just gathering ideas, this episode is filled with thoughtful advice, heartfelt stories, and so many tips to help you bring your own vision to life.

What Cynthia shares:

• How Cynthia chose Cabo (and the planner who helped her make it happen)
• The upgrades that made the biggest impact — and where she saved
• Why trusting your vendor’s style is key
• Tips for balancing guest experience with your own vision
• What to know about destination wedding logistics
• Her favorite memory of the night (spoiler: it includes fireworks)
  
  

Follow Cynthia:
@cynthiamhuang on Tiktok and Instagram

@Cynthiamhuang on Youtube

Follow Me:
@helenawongphotography
@undertheveilpodcast

In this episode of Under the Veil Podcast, host Helena welcomes makeup artist Jasmine Yin (@beautybyjasmineyin) to discuss essential tips for wedding hair and makeup. Jasmine shares her journey into the beauty industry, the importance of early bookings, and the rising trend of makeup services for grooms. They delve into the significance of full-day makeup services, skincare preparation, and the necessity of trials for hair and makeup. The conversation also touches on a viral TikTok incident involving a bride washing off her wedding makeup, highlighting the personal nature of beauty and self-perception. In this conversation, Jasmine Yin and Helena discuss the complexities of social media interactions, particularly in the wedding industry, where a viral TikTok video led to a significant fallout for a makeup artist. They explore the emotional impact of negative reviews, the importance of communication with clients, and the lessons learned from challenging experiences, including a Bridezilla story. The discussion also emphasizes the need for a supportive community among wedding vendors and the significance of creating an ideal getting ready space for brides and their parties.

If you like what you hear, subscribe and like for more content!

Follow jasmine @beautybyjasmineyin

Follow us at: @helenawongphotography and @undertheveilpodcast

In this episode of the Under the Veil podcast, host Helena Wong (@helenawongphotography) and her cousin-in-law Kelly Pham discuss planning a micro wedding in Yosemite. They cover logistical considerations, such as obtaining a wedding permit and choosing the right location within the park. They also share tips for finding vendors, preparing for the ceremony, and ensuring a smooth wedding day. The conversation highlights the importance of preparation, communication, and attention to detail when planning a wedding in a natural setting like Yosemite.

Takeaways

• Planning a micro wedding in Yosemite requires careful consideration of logistical details, such as obtaining a wedding permit and choosing the right location within the park.
• Research and choose vendors who have experience with outdoor weddings and can provide the desired style and atmosphere for the event.
• Preparation and communication are key to ensuring a smooth wedding day, including coordinating with vendors, practicing hair and makeup, and planning the ceremony flow.
• Consider the comfort and convenience of guests, such as providing transportation, clear directions, and accessible restrooms.
• Print and preserve wedding photos to create lasting memories of the special day.

If you like what you hear, follow us @undertheveilpodcast and @helenawongphotography for more updates!

Wondering how to get your Wedding Bod? THIS EPISODE IS FOR YOU! 

Discover more about fitness content creator Amy Luong (IG: @amyluongggg), from her personal journey to the science of fitness, and get expert tips on starting your own fitness journey to achieve your dream wedding body.

Follow her at:

ig: @amyluongggg

Tiktok:@amyluong96 (290k)

youtube: @ADHDwithAmy

Follow us at:

@helenawongphotography

@undertheveilpodcast

In this episode, host Helena (@helenawongphotography) interviews wedding photographer Zhazha (@zhazha) about her experience in the industry. They discuss the evolution of the wedding industry, the importance of connection and communication between couples and photographers, and the process of preparing for a wedding day. They also touch on topics such as using inspiration pages, dealing with unexpected delays, and the post-processing and editing process. The episode provides valuable insights for couples looking for a wedding photographer and offers a behind-the-scenes look at the work that goes into capturing and delivering beautiful wedding photos.

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If you like what you hear, subscribe, like, and follow us at @undertheveilpodcast for more updates! 

In this conversation, Helena (@helenawongphotography)and Alicia Mink (@aliciaminkphoto) discuss various aspects of the wedding photography industry. They cover topics such as busy wedding seasons, culling and editing processes, pricing strategies, challenges in the wedding industry, attracting ideal clients through Instagram, and dealing with stressed clients. Alicia emphasizes the importance of trust and relaxation on the wedding day and shares her experiences with different types of weddings. Overall, the conversation provides insights into the world of wedding photography and offers valuable advice for photographers in the industry. In this conversation, Alicia Mink, a wedding photographer, discusses her background, the differences between Ohio and California, her fine art photography degree, the transition from film to digital photography, advancements in technology, the editing process, balancing work and family life, the seasonality of weddings, choosing clients and venues, networking in the wedding industry, and the importance of personality in her work.

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If you like what you hear, subscribe, like, and follow us at @undertheveilpodcast on instagram for more updates! 

In this episode, host Helena (@helenawongphotography) interviews wedding photographer Zhazha (@zhazha) about her experience in the industry. They discuss the evolution of the wedding industry, the importance of connection and communication between couples and photographers, and the process of preparing for a wedding day. They also touch on topics such as using inspiration pages, dealing with unexpected delays, and the post-processing and editing process. The episode provides valuable insights for couples looking for a wedding photographer and offers a behind-the-scenes look at the work that goes into capturing and delivering beautiful wedding photos.

Takeaways

• The wedding industry has evolved over the years, with couples becoming more conscious of budget, venue choices, and personal preferences.
• When choosing a wedding photographer, it's important to find someone whose portfolio and style align with your vision for your wedding.
• Building a connection and good communication with your photographer is crucial for a smooth and enjoyable wedding day experience.
• Preparing for a wedding day involves going over the timeline together and discussing any special requests or details to ensure a well-planned and organized event.
• The post-processing and editing process is a significant part of wedding photography, requiring attention to detail and storytelling to create a beautiful final product.

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If you like what you hear, subscribe, like, and follow us at @undertheveilpodcast for more updates! 

Helena Wong (@helenawongphotography) talks about why she started the podcast and  her journey from transiting from her 9-5 to photographing weddings full time. 

If you like what you hear, subscribe, like, and follow us at @undertheveilpodcast on instagram for more updates!