Uncover Your Story is the podcast for creatives, change makers and big-hearted rebels who want to share stories that matter. Through inspiring conversations and actionable tips, we tackle the biggest communication problems you face when it comes to connecting with your audience and building successful businesses with purpose and passion at their heart.
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#13 The Power of Story to Build Community, Purpose & Profit with Lara Shelldrake
Season 1 · Episode 13
Tuesday, October 21, 2025 • Duration 44:37
What does it take to build a thriving, purpose-led business that creates real impact?
In this episode, I talk with Lara Shelldrake — speaker, business mentor, community strategist, and founder of Found and Flourish — to explore how purpose and profit can work hand in hand to create meaningful change.
Lara shares her inspiring journey of starting a business while raising a newborn, navigating burnout, and evolving her mission to support women and non-binary entrepreneurs. We dive into the mindset shifts needed to value your work, the power of storytelling in building authentic connections, and how even small actions can create a ripple effect in the world.
What You’ll Learn in This Episode:
· Why profit is essential for purpose-driven businesses and how more money in the hands of good people creates systemic change.
· Lara’s personal journey — from building a community out of her own need for connection to leading a thriving platform of thousands.
· The mindset shifts that helped her move past self-doubt and start charging what her work is worth.
· How storytelling can build trust and connection, turning your audience into superfans and advocates.
· Practical ways to integrate activism and social impact into your business, no matter your industry.
gain clarity on your brand vision, values and tone of voice
craft brand narratives so your message resonate with your dream clients
build a content marketing strategy to grow your business with confidence and joy
About me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.
If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.
Do come and chat and let me know your storytelling challenges and successes.
Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:
#12 Be the Flamingo: Building a Midlife Business You Love with Lisa Long
Season 1 · Episode 12
Tuesday, October 14, 2025 • Duration 43:37
In this episode of Uncover Your Story, I’m joined by Lisa Long, a behavioural psychologist, business coach, and strategist who helps midlife women build meaningful businesses they truly love.
Lisa shares her incredible journey — from creating a seven-figure business at her kitchen table to selling it when life took her family to Spain, and later retraining in psychology to support women navigating the challenges and opportunities of midlife.
We dive deep into:
How Lisa grew a brand that captured national media attention through the power of storytelling
Why she pivoted from therapy to combine psychology with business coaching
The importance of being authentic and disruptive in your marketing — and why it’s vital to repel the wrong clients as much as attract the right ones
Strategies for creating content that deeply resonates with your ideal audience
How to bring more humanity into your business in a world increasingly shaped by AI
Lisa’s advice for navigating the messy middle stage of entrepreneurship
Whether you’re starting out or scaling up, Lisa’s wisdom and no-nonsense approach will inspire you to find your unique voice, connect deeply with your audience, and build a business that works for your life — not the other way around.
· Join my newsletter for storytelling tips and insights: Sign up on my website
#11 Helping children build confidence through storytelling with Shilpa Jamieson
Season 1 · Episode 11
Tuesday, October 7, 2025 • Duration 32:13
What if children grew up with the tools to understand their emotions and trust themselves from the very start?
In this episode of Uncover Your Story, I chat with Shilpa Jamieson, founder of Mindset Mimi and Me, about using storytelling and creativity to help children build self-worth and emotional resilience.
We talk about Shilpa’s journey from being a shy child to launching a purpose-led business, how stories can transform both kids and parents, and why authenticity in business grows through action—not perfection.
Whether you’re a parent or a purpose-driven founder, this episode is full of warmth, inspiration, and practical tools.
What you’ll learn:
· How storytelling helps kids build emotional awareness
· Ways to weave self-development into everyday parenting
· Why values and beliefs are the foundation of your brand
· Shilpa’s honest take on authenticity and imposter syndrome
#10 The Frame We Choose: How to craft stories with resonance
Season 1 · Episode 10
Tuesday, September 30, 2025 • Duration 25:51
Your brand story isn’t just information — it’s how people connect with you on an emotional level. In this episode, I explore how the principles of photography — focus, lens, light, and composition — can help you craft brand stories that truly resonate.
Using analogies from behind the camera, I’ll show you how to bring clarity, emotion, and intention to your storytelling. Whether you’re a founder, creative, or change-maker, you’ll learn how to frame your story so it connects deeply with your audience and inspires them to take action.
What You’ll Learn in This Episode:
Why framing matters in storytelling — and how it shapes audience perception.
How to use focus to bring clarity to your message and avoid “blurry” storytelling.
The importance of perspective and whose voice you use when sharing stories.
How to align your tone of voice with your values so your message always feels authentic.
Tips for structuring your story like a well-composed photo.
The role of mindset in choosing what to share and how to edit your story with care.
About me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.
If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.You can find me on:
#9 The art of storytelling for business transformation with Kelly Pietrangeli
Season 1 · Episode 9
Tuesday, September 23, 2025 • Duration 33:53
In this second part of my conversation with Kelly Pietrangeli, earth soul mentor and creator of the Soul Explorers membership, we dive even deeper into the transformative power of storytelling — for business and life.
Kelly shares how she brought her audience along when she made a bold pivot from her previous membership, Project Me, to the soulful, energy-led work she does today. Through the simple act of sharing a deeply personal dream, Kelly invited her clients to come with her on a whole new journey — and 90% of them said yes.
We explore how our stories help build trust, connection, and transformation, and why the energy we bring to our business impacts everything from our relationships to our revenue.
Kelly also opens up about a challenging chapter in her business where she invested in a coach who didn’t deliver, and how letting go of anger and resentment created space for new opportunities — including a life-changing invitation from her business mentor, Marie Forleo.
Plus, Kelly shares one of her most magical and soulful stories: an unforgettable breathwork experience that shifted her understanding of energy forever, and how this awakening has shaped her work and the lives of those she serves.
If you’ve ever faced a big change in your business or wondered how to bring your audience with you, this episode will inspire you to embrace storytelling as a tool for growth, healing, and connection.
What you’ll hear in this episode:
How Kelly used storytelling to successfully pivot her business and retain her community
Why letting go of negative energy can open the door to new possibilities
The role storytelling plays in building “know, like, and trust” with clients
Kelly’s powerful breathwork experience and its impact on her life and work
Why being authentic — and even a little bit “pistachio” — helps you stand out in business
A moving retreat story about transformation and self-discovery
Connect with Kelly:
#8 Soulful stories for business growth and down-to-earth spirituality with Kelly Pietrangeli
Season 1 · Episode 8
Tuesday, September 16, 2025 • Duration 35:10
What happens when you follow the breadcrumbs life lays out for you — and have the courage to trust where they lead?
In this two-part episode of Uncover Your Story, I sit down with Kelly Pietrangeli, founder of the global movement Project Me, to explore how storytelling, curiosity, and connection have shaped her journey from blogger and author to down-to-earth soul mentor.
In part one, Kelly shares how she went from writing about parenting and productivity to embracing her spiritual side, building a business that now helps women around the world find their flow, follow their intuition, and become the best versions of themselves.
We talk about the power of storytelling to grow a personal brand, why sharing vulnerably creates deeper connections with your audience, and how to write to your ideal client so they feel truly seen and understood.
Whether you’re a creative, a coach, or a purpose-driven founder, this conversation will inspire you to embrace your own story and follow the breadcrumbs toward your most authentic work.
What You’ll Learn in This Episode:
Why storytelling is the key to building trust and connection with your audience
How to write to your ideal client so they feel like you get them
Kelly’s journey from hiding behind the keyboard to finding her voice as a speaker and podcast host
The role of spirituality and intuition in business — and why it doesn’t have to feel “woo-woo”
How to overcome fear and take bold steps when pivoting your business
The magic of following life’s breadcrumbs and trusting the synchronicities along the way
#7 Building a Workplace Rebellion: Stories that inspire change with Mo Kanjilal
Season 1 · Episode 7
Tuesday, September 9, 2025 • Duration 32:42
Join me and Mo Kanjilal, the co-creator of Edge of Difference as we discuss how storytelling can be a powerful tool for driving diversity, equity, and inclusion in businesses.
Mo shares her personal experiences in the tech industry, highlighting the challenges she faced as a woman of color and how these shaped her passion for inclusion.
We explore effective ways to integrate diverse narratives into brand storytelling and the importance of organisational culture in supporting diverse voices. Mo also takes us behind the scenes with Edge of Difference’s 'Workplace Rebellion' campaign, which is designed to inspire businesses to adopt inclusive practices.
00:33 Meet Mo Kanjulao: Advocate for Diversity and Inclusion
01:55 Quickfire Questions with Mo
03:12 Mo's Journey and Passion for Diversity
08:09 The Importance of Diverse Representation in Storytelling
11:16 The Workplace Rebellion: A Bold Stand for Inclusion
16:01 Challenges and Strategies for Inclusive Narratives
24:35 Success Stories and Impact of Inclusive Practices
#6 Your Story, Your Strength: Turning Life Experience into a Superpower with Kate Stirling
Season 1 · Episode 6
Tuesday, September 2, 2025 • Duration 46:39
What if the very challenges you’ve faced are the key to your confidence, your business, and your impact?
In this episode of Uncover Your Story, I’m joined by Kate Stirling — actor, life coach, NLP Master Practitioner, and founder of Club Thrive. Kate’s story is one of resilience and reinvention, and she shares how our lived experiences, no matter how messy or painful, can become the foundation of our greatest strengths.
We talk about:
How storytelling helps us feel less alone and build true connection.
Why self-trust is the starting point for confidence, creativity, and success.
How to reframe limiting beliefs and use your experiences as fuel for growth.
The power of using your voice — whether through journaling, video, or conversation — to connect more deeply with others.
Kate’s openness and honesty are a reminder that every story has value — including yours. If you’ve ever questioned whether your story is “interesting enough,” this conversation will shift your perspective.
See links below to connect with Kate, plus access a free meditation.
#5 The Art of 'Showing' Your Story (So people feel it and remember it)
Season 1 · Episode 5
Tuesday, August 26, 2025 • Duration 18:31
The stories you tell can set you apart — but only if people feel them. In this episode of Uncover Your Story, I share a personal story and break it down step by step to show how you can move from telling to showing. You’ll learn how to use structure, detail, and emotion to create stories that connect, stick, and inspire action. Plus, I guide you through a simple journaling exercise to help you uncover and shape your own story.
Journaling prompts from this episode:
What do I want my audience to think after hearing my story?
How do I want them to feel?
What do I want them to do?
What moments from my life (or my clients’ lives) bring that message to life?
What sensory details and emotions can I add to bring the story alive?
Where is the emotional heart of the story?
Ready to uncover and polish your own brand stories? This is exactly the kind of work I support clients with. Let’s create a library of soulful stories that connect and inspire — reach out if you’d like to explore working together - details on my website.
Want to see today’s story written out? You’ll find it on my blog.
Up next: I’m joined by Kate Stirling, founder of Club Thrive. Kate’s energy is electric, and the story behind her brand is just as inspiring.
Until next time: uncover your story, own it, share it, and shine.
00:00 Welcome to Uncover Your Story
00:50 The Power of Storytelling
02:45 Personal Story: Breaking My Addiction to Chocolate
06:46 Analyzing the Story Structure
08:57 Techniques for Effective Storytelling
#4 Shifting Power, Sharing Stories: on HIV, Digital Strategy & Empowerment with Sarah Hand
Season 1 · Episode 4
Tuesday, August 19, 2025 • Duration 43:29
What happens when we put people’s stories at the heart of change? In this episode, I speak with Sarah Hand – midwife turned international health and development leader, and former CEO of Avert – about how storytelling, co-creation, and compassionate leadership can break down stigma, shift health behaviours, and create lasting impact.
Sarah shares how personal stories can spark behaviour change and build empathy in ways data alone can’t, why co-creating with communities creates more meaningful and sustainable solutions, and what she learned from making the bold move to transition Avert’s core programmes to African-led organisations.
If you’ve ever wondered how to use storytelling to drive social change or lead with more heart and bravery, this conversation will inspire you.
What You’ll Learn in This Episode:
Why personal stories are the missing piece in behaviour change communications
How co-creation with communities leads to more impactful, culturally relevant campaigns
What compassionate leadership looks like in action – and why it matters
The ongoing challenges of HIV stigma and misinformation, and how stories can help shift the dial
Resources & Links:
Get the facts about sexual health and HIV on Be in the Know
If You Enjoyed This Episode:
Please follow the podcast, leave a review, and share it with a friend who cares about the power of storytelling for change. It really helps other creatives and change makers find us.
00:00 Introduction to Uncover Your Story
00:34 Meet Sarah Hand: A Journey of Compassionate Leadership
02:36 Quick Fire Round: Getting to Know Sarah Hand
06:14 The Power of Personal Stories in HIV Communication
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About me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.
If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.
Do come and chat and let me know your storytelling challenges and successes.
Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:
About me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.
If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.
Do come and chat and let me know your storytelling challenges and successes.
Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:
Do come and chat and let me know your storytelling challenges and successes.
Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:
About me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.
If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.
Do come and chat and let me know your storytelling challenges and successes.
Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:
About me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.
If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.
Do come and chat and let me know your storytelling challenges and successes.
Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:
About me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.
If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.
Do come and chat and let me know your storytelling challenges and successes.
Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:
00:34 Meet Kate Stirling: Actor, Life Coach, and NLP Master
02:37 Quickfire Round with Kate
04:19 The Power of Storytelling in Personal Growth
07:57 Using Voice and Video to Tell Your Story
14:21 Tackling Societal Narratives and Personal Blocks
18:53 Harnessing Your Experiences as a Superpower
24:11 The Power of Word-of-Mouth Marketing
25:05 Crafting Your Elevator Pitch
27:36 Overcoming Personal Challenges
28:28 The Value of Every Story
30:12 Balancing Privilege and Pain
35:39 Connecting with Dream Clients
38:22 The Joy of Helping Others
41:43 Advice for Aspiring Entrepreneurs
44:29 Conclusion and Key Takeaways
About me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.
If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.
Do come and chat and let me know your storytelling challenges and successes.
Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:
About me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.
If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.
Do come and chat and let me know your storytelling challenges and successes.
Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:
10:51 Cultural Sensitivity and Co-Creation in Storytelling
18:41 Digital Storytelling and Behavior Change
20:20 Challenges and Learnings in HIV Campaigns
27:01 The Impact of USAID Cuts on HIV Programs
39:01 Final Thoughts and Takeaways
About me: I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.
If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.
Do come and chat and let me know your storytelling challenges and successes.
Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:
